Typology Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Typology over the last 12 months.
This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.
Influencer activity throughout the year
Typology's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Typology's influencer activity by month
Number of sponsored posts
Typology's influencer output appears relatively consistent throughout the year, averaging about 196 sponsored posts per month. December recorded the highest volume at 257 posts (31% above average), while June was the quietest at 94 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (56.1%)
- TikTok: 658 posts (28%)
- YouTube: 375 posts (15.9%)
Typology's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Typology.
Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aurelielacombe_ x Typology
Influencer bio
French model 🥐 📍🇬🇧 London until March w/ @mmgmodels.ldn New @leduomerefille 👩🏻👩🏼🦳 👩⚕️🧘🏻♀️🧗♀️🌊🌱
Collaboration metrics
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likedingsuknow x Typology
Influencer bio
🪷🪩⭐️ ig: michellecstruwe michellestruwecoop@gmail.com
Collaboration metrics
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HannahAlonzo x Typology
Influencer bio
Your go-to girl for a short story long... Hey! My name is Hannah and I love to post commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture. My two cats Zeke (crazy) and Cooper (chill) make such frequent appearances in my videos that I'm basically just a guest on their channel at this point. I'm so happy you're here! Management & Sponsorship Opportunities: contact@tablerock.com Business & Interview Inquiries: hannahalonzo06@gmail.com Influencer/MLM Content & Video Ideas: hannahalonzo06@gmail.com MLM Horror Story Submissions: horrorstoryforhannah@gmail.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 73.7%
- Posts: 26.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Typology are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Typology's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 10K-50K views, Typology's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 22.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.3M avg views/post):
consciouslyoverthinking x Typology
![Instagram post by @consciouslyoverthinking for Typology. Caption reads: [...] (Ton 2 Light) & die Glow Drops von....](https://images.od.modash.io/24635b04dea018ffba18e64bfbaa0bdb3e1a0dd0)
Influencer bio
🧠 Overthinkerin in oversized Fits 🐰 Therapielearnings für Angsthasen 💖 Fashioninspo: Layering statt Langeweile 👵🏽 35, aber fühl mich selten erwachsen
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
risako_sugaya x Typology
Influencer bio
👧🏻 7y🧒🏻 5y fashion / beauty 𑁥౿ ⊹ ‧₊˚ ✉️ お仕事のご依頼はDMまた、メールよりお願いいたします！ ★ 【forksyアンバサダー】
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Typology's repeat partnerships
Out of 1.5k unique influencers in our dataset, 122 of them (8%) posted content for Typology in 3 or more separate calendar months. The most consistent partner is @annaannora_, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Typology's repeat influencer partnerships, with links to the sponsored content.
annaannora_ x Typology
![Instagram post by @annaannora_ for Typology. Caption reads: #typologypartner 4 product face using [...].](https://images.od.modash.io/d937b438ccc07ce0b002b6f30f2932ff8d0e958f)
![Instagram post by @annaannora_ for Typology. Caption reads: Used just 4 @typologyparis products for this [...].](https://images.od.modash.io/dbb21d725a177382f6a4f62d0489c9176d8cd8c9)
![Instagram post by @annaannora_ for Typology. Caption reads: The @typologyparis advent calendar is the [...].](https://images.od.modash.io/8ef04948c826abe586da72c252fff2691c52631c)
arielleinparis x Typology
![YouTube post by @arielleinparis for Typology. Caption reads: [...] with me in Paris! Thank you, Typology, for....](https://images.od.modash.io/c14d1b957228f1f7baebd5202d39022ebeb200fe)
![YouTube post by @arielleinparis for Typology. Caption reads: [...] with in me Paris ! Thank you, Typology, for....](https://images.od.modash.io/b0bc325c6b2381159dfa348a431bdb8afa97a626)
![YouTube post by @arielleinparis for Typology. Caption reads: [...] in Paris! Thank you, Typology, for....](https://images.od.modash.io/4e7a2815ff2fc25257c41c4d4aa7dcbfcb78f6f9)
LOdoesmakeup x Typology
![YouTube post by @LOdoesmakeup for Typology. Caption reads: [...] de l’âge SPF 50 - TYPOLOGY : Le sérum teinté....](https://images.od.modash.io/c73a953ba9c6822ed477091f899e75f51d7f143a)
![YouTube post by @LOdoesmakeup for Typology. Caption reads: [...] ♥ Le calendrier de l'Avent Typology est déjà....](https://images.od.modash.io/3c9623aa59507f6f3037564baf95218bbeedc03f)
![YouTube post by @LOdoesmakeup for Typology. Caption reads: [...] de Noël soins teintés - Typology : Les....](https://images.od.modash.io/5a92c90a202c48efd002216d4f4dfdded71afdc1)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Typology had the most influencer activity. 29.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (26.1%)
- Japan (16.8%)
- Germany (6%)
Typology's influencer activity by market
Here is another example of Typology collaborating with an influencer in United States.
peytonxblack x Typology
![Instagram post by @peytonxblack for Typology. Caption reads: [...] products since I got my hands on them....](https://images.od.modash.io/b7581210369835763fed1143b15200f6c531564b)
Typology's influencer activity vs. related brands
Typology competes in minimalist, ingredient-focused skincare with a strong direct-to-consumer education angle. Naturium and Theinkeylist target similar skincare learners and routine builders, making them natural peers for influencer content comparisons.
Total influencer content
Typology vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 13.8k sponsored posts, significantly outpacing Theinkeylist (8.1k posts) and Typology (2.4k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. Naturium has several times more total posts than Typology and The Inkey List.
By social platform
Typology vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Typology leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 11k, Theinkeylist at 7.1k, Typology at 658 posts. Naturium's activity is particularly concentrated on TikTok. TikTok activity is heavily concentrated with Naturium and The Inkey List, both far ahead of Typology.
By geographical market
Typology vs. related brands influencer activity (by country)
Estimated sponsored posts in Typology's top markets
Naturium has the highest estimated sponsored-post volume in United States (8.4k posts, 60.8%), Italy (689 posts, 5%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.6k posts, 19.6%), Canada (318 posts, 3.9%), while Typology has the highest estimated sponsored-post volume in France (614 posts, 26.1%), Japan (395 posts, 16.8%). Looking at United States specifically, the split is Naturium at 8.4k posts (60.8%), Theinkeylist at 3.7k posts (45.2%), Typology at 696 posts (29.6%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Naturium's Influencer Marketing Strategy
- Theinkeylist's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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