Typology Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 869 pieces of influencer content sponsored by Typology over the last 12 months.
This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.
Influencer activity throughout the year
Typology's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Typology's influencer activity by month
Number of sponsored posts
Typology's influencer output appears relatively consistent throughout the year, averaging about 72 sponsored posts per month. December recorded the highest volume at 114 posts (58% above average), while February was the quietest at 26 posts.
Typology's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 46.3M, while February recorded the least at 1.6M. Across all tracked posts in the 12-month window, average views per post were 246.2k. Interestingly, the highest-view month (April) does not align with peak post volume (December), which could indicate performance differences across months. The top-performing tracked post, by @lesmieux_yumi, generated 21M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:
- Instagram: 562 posts (64.7%)
- TikTok: 284 posts (32.7%)
- YouTube: 23 posts (2.6%)
Typology's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Typology.
Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lesmieux_yumi x Typology
![Instagram post by @lesmieux_yumi for Typology. Caption reads: [...]....](https://images.od.modash.io/c4e570aa4e4a8019ae2b909f3cd4776617475e9e)
Influencer bio
美意識は伝染すると思います。皆様と共に高め合いたいです👐💄楽しみながら味方につけたもん勝ち✨ お家・猫(こたつ)・服▶︎ @lesmieux_life
Collaboration metrics
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gabymariie5 x Typology
![TikTok post by @gabymariie5 for Typology. Caption reads: [...] like squalane, jojoba oil & vitamin e.....](https://images.od.modash.io/2b895c1e6d2f6be607f93319cd51d6361a6bf09c)
Influencer bio
miami, fl | beauty content creator | ugc 💌gabriellemarie52@gmail.com
Collaboration metrics
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Noholito x Typology
![YouTube post by @Noholito for Typology. Caption reads: [...] est offerte dès 45€ d’achat sur le site....](https://images.od.modash.io/78dc822b1b3c46b58a88fa9c163751f6f5284427)
Influencer bio
Bom dia mes gousses d'ail, j'espère que vous allez bien ! Je vous laisse regarder mes vidéos, j'espère qu'elles vous plairont ! La bise à Denise.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 79%
- Posts: 21%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Typology are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Typology's influencers average views (Instagram)
Based on each influencer's average views per post
Typology's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.4M avg views/post):
jennajeandavis x Typology
![Instagram post by @jennajeandavis for Typology. Caption reads: [...] ingredients in american products…....](https://images.od.modash.io/ffac79093f366428eec2d1ce66f47d5696c190c5)
Influencer bio
american in france 🇫🇷 influence(r) for good 📍nice, france
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post):
risako_sugaya x Typology
Influencer bio
👧🏻 7y🧒🏻 5y fashion / beauty 𑁥౿ ⊹ ‧₊˚ ✉️ お仕事のご依頼はDMまた、メールよりお願いいたします！ ★ 【forksyアンバサダー】
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Typology's repeat partnerships
Out of 640 unique influencers in our dataset, 43 of them (7%) posted content for Typology in 3 or more separate calendar months. The most consistent partner is @yuco.330, who has collaborated across 6 months with 6 total posts.
Here are 3 examples of Typology's repeat influencer partnerships, with links to the sponsored content.
yuco.330 x Typology
![Instagram post by @yuco.330 for Typology. Caption reads: 𓍯
Typologyのスキンケアは肌に優しくて香りがナチュラルなところがとても好き [...].](https://images.od.modash.io/82ad800d5a81d0148dcd76b23551c03b1554ca89)
anna_annora x Typology
![TikTok post by @anna_annora for Typology. Caption reads: #typologypartner 2015 vs 2025 makeup, [...].](https://images.od.modash.io/fc176bf5bac5df956ede69c15214dfa6f2820e0f)
![TikTok post by @anna_annora for Typology. Caption reads: The @Typology Paris advent calendar is the [...].](https://images.od.modash.io/b4244fc500f077cef19a684b43149d9643c4f011)
annaannora_ x Typology
![Instagram post by @annaannora_ for Typology. Caption reads: #typologypartner 2015 vs 2025 makeup, [...].](https://images.od.modash.io/626d8f23eacbb8960e26f80573c62418bd525365)
![Instagram post by @annaannora_ for Typology. Caption reads: Used just 4 @typologyparis products for this [...].](https://images.od.modash.io/dbb21d725a177382f6a4f62d0489c9176d8cd8c9)
![Instagram post by @annaannora_ for Typology. Caption reads: [...] to make you glow using @typologyparis....](https://images.od.modash.io/6577d20b4c04621932471a79953bd5095994d100)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Typology had the most influencer activity. 27.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (26.7%)
- Japan (19.4%)
- Germany (5.7%)
Typology's influencer activity by market
Here is another example of Typology collaborating with an influencer in United States.
madisonamateau x Typology
Typology's influencer activity vs. related brands
Typology, The Inkey List, and Naturium compete in skincare built around ingredients, routines, and education. They target similar consumers who rely on dermatologist-style content and creator reviews to compare efficacy and value.
Total influencer content
Typology vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 2.1k sponsored posts, notably outpacing Theinkeylist (1.7k posts) and Typology (869 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. Typology has fewer total posts than Theinkeylist and Naturium.
By social platform
Typology vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Typology leads on Instagram and YouTube, while Naturium leads on TikTok. The gap is most notable on TikTok, with Naturium at 1.8k, Theinkeylist at 1.4k, Typology at 284 posts. Theinkeylist's activity is particularly concentrated on TikTok. Theinkeylist and Naturium have many more TikTok posts than Typology.
By geographical market
Typology vs. related brands influencer activity (by country)
Estimated sponsored posts in Typology's top markets
Naturium has the highest estimated sponsored-post volume in United States (1.3k posts, 63.5%), Italy (87 posts, 4.2%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (347 posts, 20.1%), Canada (67 posts, 3.9%), while Typology has the highest estimated sponsored-post volume in France (232 posts, 26.7%), Japan (169 posts, 19.4%). Looking at United States specifically, the split is Naturium at 1.3k posts (63.5%), Theinkeylist at 772 posts (44.7%), Typology at 239 posts (27.5%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.
Read more influencer strategy breakdowns
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