Typology Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Typology over the last 12 months.
This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.
Influencer activity throughout the year
Typology's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Typology's influencer activity by month
Number of sponsored posts
Typology's influencer output appears relatively consistent throughout the year, averaging about 190 sponsored posts per month. December recorded the highest volume at 254 posts (34% above average), while April was the quietest at 74 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (54.9%)
- TikTok: 654 posts (28.7%)
- YouTube: 375 posts (16.4%)
Typology's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Typology.
Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aurelielacombe_ x Typology
Influencer bio
French model 🥐 📍🇬🇧 London until March w/ @mmgmodels.ldn New @leduomerefille 👩🏻👩🏼🦳 👩⚕️🧘🏻♀️🧗♀️🌊🌱
Collaboration metrics
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likedingsuknow x Typology
Influencer bio
🪷🪩⭐️ ig: michellecstruwe michellestruwecoop@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
LucileHR x Typology
![YouTube post by @LucileHR for Typology. Caption reads: [...] so I was impressed! Thank you to Typology....](https://images.od.modash.io/32c90d348ee8933b197b67cacddef3bffa7a3428)
Influencer bio
Hi, I’m Lucile! I’m French, I live in Paris and I love it here! I make cultural commentary videos about Paris and the French culture. I also talk about the US sometimes: I used to live in NYC, I've been to 15 states and my boyfriend (Bobby) is from Chicago. I love learning about other cultures: I grew up bi-cultural (my dad is from Spain & my mom from France), I've been to 70 countries and lived in 8 of them (France, UK, USA, Italy, Mexico, India, Korea, Finland) BRANDS / PARTNERSHIPS: lucile@lucilehr.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 70.9%
- Posts: 29.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Typology are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Typology's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.5% of partnerships featuring creators averaging 10K-50K views, Typology's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.4M avg views/post, 486.9k followers):
miyumaesaka x Typology
Influencer bio
岐阜県飛騨高山→ 東京 美濃焼ジュエリー @m.mine_official ◼︎POPUP STORE NAGOYA 8/29 - 8/31
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.6k avg views/post, 259.5k followers):
risako_sugaya x Typology
Influencer bio
👧🏻 7y🧒🏻 5y fashion / beauty 𑁥౿ ⊹ ‧₊˚ ✉️ お仕事のご依頼はDMまた、メールよりお願いいたします！ ★ 【forksyアンバサダー】
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Typology's repeat partnerships
Out of 1.5k unique influencers in our dataset, 128 of them (9%) posted content for Typology in 3 or more separate calendar months. The most consistent partner is @avecorang, who has collaborated across 7 months with 18 total posts.
Here are 3 examples of Typology's repeat influencer partnerships, with links to the sponsored content.
LaurenNicholsen x Typology
![YouTube post by @LaurenNicholsen for Typology. Caption reads: [...] (best quality) Makeup from Typology + get a....](https://images.od.modash.io/bfbbe7dcad222215be401a6c3d1767fc7b4ce4fd)
![YouTube post by @LaurenNicholsen for Typology. Caption reads: [...] (best quality) Makeup from Typology + get a....](https://images.od.modash.io/2297d04190b3171c21a52293b5b1839fa219085b)
![YouTube post by @LaurenNicholsen for Typology. Caption reads: [...] Napkins Placemats Makeup from Typology + get....](https://images.od.modash.io/f61f836edee5de34da9fb0089425ef37b4d3bf73)
annaannora_ x Typology
![Instagram post by @annaannora_ for Typology. Caption reads: #typologypartner 2015 vs 2025 makeup, [...].](https://images.od.modash.io/626d8f23eacbb8960e26f80573c62418bd525365)
![Instagram post by @annaannora_ for Typology. Caption reads: Used just 4 @typologyparis products for this [...].](https://images.od.modash.io/dbb21d725a177382f6a4f62d0489c9176d8cd8c9)
![Instagram post by @annaannora_ for Typology. Caption reads: [...] no makeup routine with @typologyparis....](https://images.od.modash.io/b1579a1b6792607dc47d829109c4831182310f88)
gabymariie5 x Typology
![TikTok post by @gabymariie5 for Typology. Caption reads: [...] face moisturizer from Typology was designed....](https://images.od.modash.io/e1c2b677d2a4e85316e7cf840c5f85454b697eee)
![TikTok post by @gabymariie5 for Typology. Caption reads: typology just launched a new lip oil [...].](https://images.od.modash.io/cb905d11f708c3b8a7c39f7bec524f2d11dc6f63)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Typology had the most influencer activity. 28.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- France (26.5%)
- Japan (18.1%)
- Germany (5.6%)
Typology's influencer activity by market
Here is another example of Typology collaborating with an influencer in United States.
peytonxblack x Typology
![Instagram post by @peytonxblack for Typology. Caption reads: [...] products since I got my hands on them....](https://images.od.modash.io/b7581210369835763fed1143b15200f6c531564b)
Typology's influencer activity vs. related brands
Typology aligns with The Inkey List and Naturium as ingredient-forward skincare brands that win through education-first creators, routine building, and credibility-led product recommendations.
Total influencer content
Typology vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Naturium leads with 12k sponsored posts, significantly outpacing Theinkeylist (6.8k posts) and Typology (2.3k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Naturium has several times more total posts than Typology.
By social platform
Typology vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Typology leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 9.6k, Theinkeylist at 5.8k, Typology at 654 posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, both Naturium and Theinkeylist have several times more posts than Typology.
By geographical market
Typology vs. related brands influencer activity (by country)
Estimated sponsored posts in Typology's top markets
Naturium has the highest estimated sponsored-post volume in United States (6.8k posts, 56.7%), United Kingdom (1.3k posts, 10.9%), Italy (937 posts, 7.8%), suggesting a Europe focus, while Typology has the highest estimated sponsored-post volume in France (605 posts, 26.5%), Japan (413 posts, 18.1%), while Theinkeylist leads in Canada with 320 posts (4.7%). Looking at United States specifically, the split is Naturium at 6.8k posts (56.7%), Theinkeylist at 2.9k posts (42.6%), Typology at 644 posts (28.2%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Naturium's Influencer Marketing Strategy
- Gibson's Influencer Marketing Strategy
- DISSH's Influencer Marketing Strategy
- Nerdy Nuts's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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