Typology Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.5k pieces of influencer content sponsored by Typology over the last 12 months.

This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.

Influencer activity throughout the year

Typology maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.

Typology's influencer output appears relatively consistent throughout the year, averaging about 207 sponsored posts per month. December recorded the highest volume at 258 posts (25% above average), while January was the quietest at 177 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (55.6%)
• TikTok: 688 posts (27.4%)
• YouTube: 426 posts (17%)

Instagram influencer marketing is a clear focus for Typology.

Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

chloeandcosmetics x Typology

chloeandcosmetics

@chloeandcosmetics

27 Jun, 26

10M

125.7k

[...] @lorealparis eyebrow pencil*giftad @typologyparis glow drops*giftad @tweezermanuk [...]

Influencer bio

25 • Makeup Creator • England, Staffordshire Running as - @onthegochloo 🏃🏻‍♀️ Inquiries - cosmeticsandchloe@gmail.com 🤍🪩

Collaboration metrics

Post views10.0M

Post EMV $311.6k

More influencer data

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likedingsuknow x Typology

likedingsuknow

@likedingsuknow

24 Nov, 25

5.5M

13.4k

Flawless Glow für Faule 🧚🌟@Typology Paris #typologyparis

Influencer bio

🪷🪩⭐️ ig: michellecstruwe michelle@betterworldagency.de

Collaboration metrics

Post views5.5M

Post EMV $110.7k

More influencer data

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HannahAlonzo x Typology

HannahAlonzo

@HannahAlonzo

27 Oct, 25

1.5M

46k

Shop Typology for a FREE Resurfacing Lip Peel on [...]

Influencer bio

Your go-to girl for a short story long... Hey! My name is Hannah and I love to post commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture. My two cats Zeke (crazy) and Cooper (chill) make such frequent appearances in my videos that I'm basically just a guest on their channel at this point. I'm so happy you're here! Management & Sponsorship Opportunities: contact@tablerock.com Business & Interview Inquiries: hannahalonzo06@gmail.com Influencer/MLM Content & Video Ideas: hannahalonzo06@gmail.com MLM Horror Story Submissions: horrorstoryforhannah@gmail.com

Collaboration metrics

Post views1.5M

Post EMV $49.2k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 30.7% of partnerships featuring creators averaging 10K-50K views, Typology's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 24.7%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.8M avg views/post):

jillian.gottlieb x Typology

jillian.gottlieb

@jillian.gottlieb

06 Oct, 25

3.5M

5.5k

$600 worth of products for $279!!! @typologyparis #typologypartner . #advent [...]

Influencer bio

skincare tips & edu. but funny 😏 39 | NYC | kaitlin@holidayhousesocial.com

Collaboration metrics

Post views3.5M

Post EMV $105.6k

More influencer data

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And here is another example with a smaller creator on Instagram (9.3k avg views/post):

lilym_26 x Typology

lilym_26

@lilym_26

24 Jun, 26

34.9k

[...] 𝘴𝘪𝘮𝘱𝘭𝘦 𝘳𝘰𝘶𝘵𝘪𝘯𝘦🤍 @typologyparis 限定のT35と新作のT52を、 最近のルーティンに仲間入り。 ✦ [...]

Influencer bio

𓇬𝙹𝚊𝚙𝚊𝚗𝚎𝚜𝚎 𝚠𝚑𝚘 𝚠𝚘𝚛𝚔𝚜 𝚖𝚊𝚒𝚗𝚕𝚢 𝚒𝚗 𝚏𝚊𝚜𝚑𝚒𝚘𝚗 𓇬𝚊𝚖𝚋𝚊𝚜𝚜𝚊𝚍𝚘𝚛 @aloha_glass @aloha_glass_jewelry @sunseeker_officialshop @linakona_official @erikaloha923

Collaboration metrics

Post views34.9k

Post EMV $1.0k

More influencer data

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Typology's repeat partnerships

arielleinparis x Typology

arielleinparis

@arielleinparis

30 Apr, 26

92.9k

3k

[...] with me in Paris! Thank you, Typology, for sponsoring todays video. [...]

arielleinparis

@arielleinparis

27 Jun, 26

77.1k

2.9k

[...] with me in Paris! Thank you, Typology, for sponsoring todays video. [...]

arielleinparis

@arielleinparis

27 Dec, 25

33.7k

2k

[...] in Paris! Thank you, Typology, for sponsoring todays video. [...]

biendanssapeau x Typology

biendanssapeau

@biendanssapeau

26 Aug, 26

33.3k

[...] Hugo Baume teinté rose boisé Typology

biendanssapeau

@biendanssapeau

25 Aug, 26

22.5k

[...] Sac Lancaster Baume teinté Typology Certains liens sont affiliés [...]

biendanssapeau

@biendanssapeau

15 Aug, 26

17.2k

Les produits peuvent avoir été offerts, les liens peuvent être affiliés ; les bijoux sont de ma boutique L’hirond’elle et toi et sont tagués sur la vidéo (en parler constitue une communication commerciale) Robe Pippa Sézane Sandales Low Gloria Sac Lancaster Baume teinté rose boisé

meloflori x Typology

meloflori

@meloflori

30 Jul, 26

4.2k

291

[...] Hair Helmet: LED Eye Mask: ❤️ Typology: From July 12th to July 31st, [...]

meloflori

@meloflori

10 May, 26

3.1k

279

[...] Check out the info box ↓↓↓ ❤ Typology: Use one of the following [...]

meloflori

@meloflori

25 Mar, 26

1.1k

142

[...] products. S.E.A. range: ❤️ Typology With a minimum order value of [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (27.8%)
• Japan (15.2%)
• Germany (6.2%)

Here is another example of Typology collaborating with an influencer in United States.

emi.naegle x Typology

emi.naegle

@emi.naegle

12 Aug, 26

6.1M

8.7k

[...] skincare I have been reaching for from @typologyparis. The everyday, barely-there look [...]

Typology's influencer activity vs. related brands

Typology aligns with Naturium and The Inkey List in ingredient-forward skincare aimed at educated, routine-building consumers. Their influencer strategies often lean on “skinimalism,” product explainers, and problem/solution content.

Total influencer content

Naturium leads with 13.5k sponsored posts, significantly outpacing Theinkeylist (9.2k posts) and Typology (2.5k posts). Across all three brands, the average volume is 8.4k posts, indicating mature, scaled influencer programs. Naturium and Theinkeylist each have several times more total posts than Typology.

By social platform

Typology leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 11.2k, Theinkeylist at 7.9k, Typology at 688 posts. Naturium's activity is particularly concentrated on TikTok. On TikTok, Naturium and Theinkeylist have several times more posts than Typology.

By geographical market

Naturium has the highest estimated sponsored-post volume in United States (8.5k posts, 63%), Canada (619 posts, 4.6%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 21.2%), India (377 posts, 4.1%), while Typology has the highest estimated sponsored-post volume in France (697 posts, 27.8%), Japan (381 posts, 15.2%). Looking at United States specifically, the split is Naturium at 8.5k posts (63%), Theinkeylist at 3.9k posts (42.7%), Typology at 770 posts (30.7%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.