We analyzed 2.7k pieces of influencer content sponsored by Typology over the last 12 months.
This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.
Typology's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Typology's influencer output appears relatively consistent throughout the year, averaging about 221 sponsored posts per month. December recorded the highest volume at 307 posts (39% above average), while February was the quietest at 117 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Typology.
Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
美意識は伝染すると思います。皆様と共に高め合いたいです👐💄楽しみながら味方につけたもん勝ち✨ 絶賛食事管理、肉体改造中▶︎ @lesmieux_life
Collaboration metrics
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Influencer bio
miami, fl | beauty content creator | ugc 💌gabriellemarie52@gmail.com
Collaboration metrics
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Influencer bio
Hi, I’m Lucile! I’m French, I live in Paris and I love it here! I make cultural commentary videos about Paris and the French culture. I also talk about the US sometimes: I used to live in NYC, I've been to 15 states and my boyfriend (Bobby) is from Chicago. I love learning about other cultures: I grew up bi-cultural (my dad is from Spain & my mom from France), I've been to 70 countries and lived in 8 of them (France, UK, USA, Italy, Mexico, India, Korea, Finland) BRANDS / PARTNERSHIPS: lucile@lucilehr.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Typology are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.9% of partnerships featuring creators averaging 10K-50K views, Typology's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.4M avg views/post):
Influencer bio
american in france 🇫🇷 influence(r) for good 📍nice, france
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
Influencer bio
👧🏻 7y🧒🏻 5y fashion / beauty 𑁥౿ ⊹ ‧₊˚ ✉️ お仕事のご依頼はDMまた、メールよりお願いいたします！ ★ 【forksyアンバサダー】
Collaboration metrics
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Out of 1.6k unique influencers in our dataset, 154 of them (10%) posted content for Typology in 3 or more separate calendar months. The most consistent partner is @avecorang, who has collaborated across 9 months with 23 total posts.
Here are 3 examples of Typology's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Typology had the most influencer activity. 30.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Typology collaborating with an influencer in United States.
Typology’s minimalist, ingredient-led skincare sits close to Naturium and The INKEY List, which also compete on efficacy and education. These brands are ideal for benchmarking creator explainers, routines, and trust-building content.
Total sponsored posts tracked (last 12 months)
Naturium leads with 10.8k sponsored posts, significantly outpacing Theinkeylist (6.4k posts) and Typology (2.7k posts). Across all three brands, the average volume is 6.6k posts, indicating mature, scaled influencer programs. Typology has several times fewer total posts than Naturium and The Inkey List.
Sponsored posts by platform
Typology leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 9k, Theinkeylist at 5.2k, Typology at 841 posts. Naturium's activity is particularly concentrated on TikTok. Naturium and The Inkey List have several times more TikTok posts than Typology.
Estimated sponsored posts in Typology's top markets
Naturium has the highest estimated sponsored-post volume in United States (6.7k posts, 61.9%), Canada (411 posts, 3.8%), suggesting a North America focus, while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.2k posts, 18.3%), India (313 posts, 4.9%), while Typology has the highest estimated sponsored-post volume in France (654 posts, 24.5%), Japan (443 posts, 16.6%). Looking at United States specifically, the split is Naturium at 6.7k posts (61.9%), Theinkeylist at 2.8k posts (43.7%), Typology at 807 posts (30.2%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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