Typology Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.4k pieces of influencer content sponsored by Typology over the last 12 months.

This report breaks down where & how Typology invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Typology, see here: Typology influencers.

Influencer activity throughout the year

Typology's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Typology's influencer output appears relatively consistent throughout the year, averaging about 197 sponsored posts per month. December recorded the highest volume at 257 posts (30% above average), while July was the quietest at 113 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Typology's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (56.8%)
• TikTok: 654 posts (27.5%)
• YouTube: 374 posts (15.7%)

Instagram influencer marketing is a clear focus for Typology.

Here are 3 examples of Typology's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

aurelielacombe_ x Typology

aurelielacombe_

@aurelielacombe_

27 Aug, 25

14.7M

6.3k

Toujours aussi fan du sérum teinté @typologyparis + ce look makeup no makeup 🫠 [...]

Influencer bio

French model 🥐 📍🇬🇧 London until March w/ @mmgmodels.ldn New @leduomerefille 👩🏻👩🏼‍🦳 👩‍⚕️🧘🏻‍♀️🧗‍♀️🌊🌱

Collaboration metrics

Post views14.7M

Post EMV $440.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

likedingsuknow x Typology

likedingsuknow

@likedingsuknow

24 Nov, 25

5.5M

13.4k

Flawless Glow für Faule 🧚🌟@Typology Paris #typologyparis

Influencer bio

🪷🪩⭐️ ig: michellecstruwe michellestruwecoop@gmail.com

Collaboration metrics

Post views5.5M

Post EMV $110.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

HannahAlonzo x Typology

HannahAlonzo

@HannahAlonzo

27 Oct, 25

1.4M

45k

Shop Typology for a FREE Resurfacing Lip Peel on [...]

Influencer bio

Your go-to girl for a short story long... Hey! My name is Hannah and I love to post commentary-style videos relating to multi-level marketing companies, scams, cults, and influencer/social media culture. My two cats Zeke (crazy) and Cooper (chill) make such frequent appearances in my videos that I'm basically just a guest on their channel at this point. I'm so happy you're here! Management & Sponsorship Opportunities: contact@tablerock.com Business & Interview Inquiries: hannahalonzo06@gmail.com Influencer/MLM Content & Video Ideas: hannahalonzo06@gmail.com MLM Horror Story Submissions: horrorstoryforhannah@gmail.com

Collaboration metrics

Post views1.4M

Post EMV $46.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 31.4% of partnerships featuring creators averaging 10K-50K views, Typology's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 22.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.3M avg views/post):

consciouslyoverthinking x Typology

consciouslyoverthinking

@consciouslyoverthinking

14 Apr, 26

4.2M

4.8k

[...] (Ton 2 Light) & die Glow Drops von @typologyparis lassen meine Haut sofort frischer [...]

Influencer bio

🧠 Overthinkerin in oversized Fits 🐰 Therapielearnings für Angsthasen 💖 Fashioninspo: Layering statt Langeweile 👵🏽 35, aber fühl mich selten erwachsen

Collaboration metrics

Post views4.2M

Post EMV $127.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.2k avg views/post):

saki__kishimoto x Typology

saki__kishimoto

@saki__kishimoto

06 Dec, 25

18.4k

146

冬の乾燥ループから解放。 今年は @typologyparis のリップケア デュオで唇の潤いを守ります❄️ [...]

Influencer bio

Tokyo🌖

Collaboration metrics

Post views18.4k

Post EMV $566

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Typology's repeat partnerships

annaannora_ x Typology

annaannora_

@annaannora_

15 May, 26

1.4M

9k

#typologypartner 4 product face using [...]

annaannora_

@annaannora_

08 Oct, 25

419.5k

953

The @typologyparis advent calendar is the [...]

annaannora_

@annaannora_

27 Sep, 25

262.9k

1k

[...] no makeup routine with @typologyparis Embrace your natural [...]

arielleinparis x Typology

arielleinparis

@arielleinparis

30 Apr, 26

92.9k

3k

[...] with me in Paris! Thank you, Typology, for sponsoring todays video. [...]

arielleinparis

@arielleinparis

16 Aug, 25

34.5k

1.6k

[...] with in me Paris ! Thank you, Typology, for sponsoring todays video. [...]

arielleinparis

@arielleinparis

27 Dec, 25

33.7k

2k

[...] in Paris! Thank you, Typology, for sponsoring todays video. [...]

roseandben x Typology

roseandben

@roseandben

22 Sep, 25

771.6k

2.6k

[...] meet my NEW matte fav from @Typology Paris 🤍👏🏻 This is the [...]

roseandben

@roseandben

30 Dec, 25

308.4k

2.3k

AD✨ @Typology Paris is what I reach for [...]

roseandben

@roseandben

10 Mar, 26

219k

7.9k

[...] wear less 🪄🎨 using my @Typology Paris favs here 💚 T33 — [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (28%)
• Japan (15.3%)
• Germany (6.2%)

Here is another example of Typology collaborating with an influencer in United States.

peytonxblack x Typology

peytonxblack

@peytonxblack

05 Sep, 25

7.6M

18.3k

[...] products since I got my hands on them @typologyparis #typologyparispartner #sponsored [...]

Typology's influencer activity vs. related brands

Typology aligns with Theinkeylist and Naturium in ingredient-forward skincare with minimalist, education-led messaging. They compete for the same routine-builders who trust creator explainers, dermatology-style content, and transparent formulations.

Total influencer content

Naturium leads with 14.1k sponsored posts, significantly outpacing Theinkeylist (9k posts) and Typology (2.4k posts). Across all three brands, the average volume is 8.5k posts, indicating mature, scaled influencer programs. Naturium and Theinkeylist have several times more total posts than Typology.

By social platform

Typology leads on YouTube, while Naturium has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Naturium at 11.8k, Theinkeylist at 7.8k, Typology at 654 posts. Theinkeylist's activity is particularly concentrated on TikTok. On TikTok, Naturium and Theinkeylist have many times more posts than Typology.

By geographical market

Naturium has the highest estimated sponsored-post volume in United States (9.1k posts, 64.6%), Nigeria (521 posts, 3.7%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 20.6%), India (413 posts, 4.6%), while Typology has the highest estimated sponsored-post volume in France (666 posts, 28%), Japan (364 posts, 15.3%). Looking at United States specifically, the split is Naturium at 9.1k posts (64.6%), Theinkeylist at 3.7k posts (40.7%), Typology at 699 posts (29.4%). Typology's strength in France and Japan may indicate a home-market focus, while Naturium shows broader regional investment.