Westmore Beauty Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.8k pieces of influencer content sponsored by Westmore Beauty over the last 12 months.

This report breaks down where & how Westmore Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Westmore Beauty, see here: Westmore Beauty influencers.

Influencer activity throughout the year

Westmore Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Westmore Beauty's sponsored post volume peaks in April with 675 posts, 67% higher than the monthly average of 403. July recorded the lowest activity at 172 posts, 57% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Westmore Beauty's sponsored influencer collaborations break down by social platform:

• TikTok: 4.4k posts (89.9%)
• Instagram: 483 posts (10%)
• YouTube: 6 posts (0.1%)

TikTok influencer marketing is a clear focus for Westmore Beauty.

Here are 3 examples of Westmore Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

themarybonnet x Westmore Beauty

themarybonnet

@themarybonnet

08 Feb, 26

713.8k

2.9k

[...] One step, Full confidence!!! @westmorebeauty . 🤩🧴 -Wearing Beauty Coverage [...]

Influencer bio

Realtor, Selling Sunset 📖Author: Selling Sunshine Collabs: teammarybonnet@gmail.com

Collaboration metrics

Post views713.8k

Post EMV $21.7k

More influencer data

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itswalterhops x Westmore Beauty

itswalterhops

@itswalterhops

07 Jul, 26

2.5M

7.5k

[...] disappear shaving years off. @Westmore Beauty #eyebags #darkcircles #finelines [...]

Influencer bio

Beauty|Fashion|Lifestyle🫶🏼 Marnikaye3@gmail.com Marni@influutalent.com

Collaboration metrics

Post views2.5M

Post EMV $50.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AleJay x Westmore Beauty

AleJay

@AleJay

26 Mar, 26

25.2k

891

[...] says it all 🤭 I’ve been using the Westmore Beauty Body Coverage Perfector in shade 4C [...]

Influencer bio

Makeup Tutorials, Beauty Product Reviews and more+

Collaboration metrics

Post views25.2k

Post EMV $844

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70.3% of partnerships featuring creators averaging <1K views, Westmore Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (161.9k avg views/post):

kbmakeupme24 x Westmore Beauty

kbmakeupme24

@kbmakeupme24

26 May, 26

172.5k

9.6k

[...] my arms outs all summer thanks to @Westmore Beauty Full coverage and no transfer? [...]

Influencer bio

•vanessa@shinetalentgroup.com📩 •MUA🎨 •Follow me on Instagram ⬇️

Collaboration metrics

Post views172.5k

Post EMV $3.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

discoverwithranoosh x Westmore Beauty

discoverwithranoosh

@discoverwithranoosh

21 Sep, 25

31.3k

206

[...] ويوحد لون الجسم وينطي لمعة تجنن @Westmore Beauty

Influencer bio

Passionate about everything BEAUTIFUL 💕💕 MY IG ( Ranoosh82beauty)

Collaboration metrics

Post views31.3k

Post EMV $636

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Westmore Beauty's repeat partnerships

queendailyfinds x Westmore Beauty

thettravelqueen2

@thettravelqueen2

11 Sep, 25

4.3k

2

[...] confidence in a tube 💎 Westmore Beauty Body Perfector + buffer [...]

thettravelqueen2

@thettravelqueen2

10 Sep, 25

1.9k

1

Westmore beauty perfector @Westmore Beauty [...]

thettravelqueen2

@thettravelqueen2

11 Sep, 25

1.7k

1

[...] perfect in seconds — this Westmore Beauty duo is your secret to [...]

the.travel.queen x Westmore Beauty

the.travel.queen

@the.travel.queen

01 Aug, 25

1.7k

Westmore beauty new bundle trio! @Westmore [...]

the.travel.queen

@the.travel.queen

19 Aug, 25

1.2k

1

Westmore beauty supreme crème 30+ Women [...]

the.travel.queen

@the.travel.queen

27 Aug, 25

852

Westmore beauty all over prep 30+ Women [...]

therealandeerae x Westmore Beauty

therealandeerae

@therealandeerae

17 Apr, 26

12.6k

24

@Westmore Beauty always saves the day…. I [...]

therealandeerae

@therealandeerae

25 Jun, 26

6k

7

@Westmore Beauty will never be $14.99 and [...]

therealandeerae

@therealandeerae

07 Feb, 26

4.9k

9

@Westmore Beauty #tiktokshoploveatfirstfind [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (4.8%)
• United Kingdom (3.7%)
• Canada (2.7%)

Here is another example of Westmore Beauty collaborating with an influencer in United States.

lalatellsitall x Westmore Beauty

lalatellsitall

@lalatellsitall

20 May, 26

2.3M

65.1k

[...] #tattoocoverage #stretchmarks #westmorebeauty @Westmore Beauty

Westmore Beauty's influencer activity vs. related brands

Westmore Beauty competes in prestige color cosmetics and complexion-focused makeup, where Pixi Beauty and Laura Mercier overlap strongly in product types and consumer audience. Both brands are widely distributed and influencer-active, making them realistic benchmarks for Westmore’s marketing strategy.

Total influencer content

Laura Mercier leads with 12.1k sponsored posts, significantly outpacing Pixi Beauty (8.6k posts) and Westmore Beauty (4.8k posts). Across all three brands, the average volume is 8.5k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Pixi Beauty leads on Instagram and Laura Mercier leads on TikTok and YouTube. The gap is most notable on Instagram, with Pixi Beauty at 7.8k, Laura Mercier at 2.6k, Westmore Beauty at 483 posts. Westmore Beauty's activity is particularly concentrated on TikTok. Instagram activity is much higher for Pixi Beauty, while TikTok activity is much higher for Laura Mercier and Westmore Beauty compared to Pixi Beauty.

By geographical market

Laura Mercier has the highest estimated sponsored-post volume in United States (4.6k posts, 38.1%), Brazil (1k posts, 8.5%), United Kingdom (943 posts, 7.8%), while Pixi Beauty leads in India with 1.1k posts (12.5%). Looking at United States specifically, the split is Laura Mercier at 4.6k posts (38.1%), Westmore Beauty at 3.5k posts (71.7%), Pixi Beauty at 2.6k posts (30.2%).