Westmore Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by Westmore Beauty over the last 12 months.
This report breaks down where & how Westmore Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Westmore Beauty, see here: Westmore Beauty influencers.
Influencer activity throughout the year
Westmore Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Westmore Beauty's influencer activity by month
Number of sponsored posts
Westmore Beauty's sponsored post volume peaks in May with 232 posts, 72% higher than the monthly average of 135. February recorded the lowest activity at 65 posts, 52% below average.
Westmore Beauty's influencer activity by month (views)
Total views on sponsored video posts
June generated the most views at 27M, while January recorded the least at 320.9k. Across all tracked posts in the 12-month window, average views per post were 40.1k. Interestingly, the highest-view month (June) does not align with peak post volume (May), which could indicate performance differences across months. Views appear strongest in late spring and early summer, with top-performing months concentrated from April to June. The top-performing tracked post, by @reviewsxrae, generated 15.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Westmore Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 1.5k posts (90.5%)
- Instagram: 156 posts (9.5%)
Westmore Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Westmore Beauty.
Here are 2 examples of Westmore Beauty's recent sponsored collaborations (one each for Instagram, TikTok).
roccibella x Westmore Beauty
![Instagram post by @roccibella for Westmore Beauty. Caption reads: [...] prueba el camuflajeador corporal de....](https://images.od.modash.io/4581ebcd2001d1300707bf2d48f1240313658086)
Influencer bio
Mamá + Empresaria construyendo sueños 💚 🧪 CEO de @zenttuskin ✨ 2 años creando mi marca 🌿 Rutinas, hábitos y evolución real.
Collaboration metrics
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reviewsxrae x Westmore Beauty
![TikTok post by @reviewsxrae for Westmore Beauty. Caption reads: [...] to give you that extra glow! 😌👏🏾....](https://images.od.modash.io/61f40dcd21de673a5f9008296cef988a0c130ac4)
Influencer bio
health & wellness shop finds over 30 ♥️ raventiarapartnerships@gmail.com beauty finds: @shinewithrae
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.4%
- Carousels: 0.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Westmore Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Westmore Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 64.2% of partnerships featuring creators averaging <1K views, Westmore Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (651.7k avg views/post):
lifeaskristinab x Westmore Beauty
![TikTok post by @lifeaskristinab for Westmore Beauty. Caption reads: [...] #flawlessskin #bodycontouring....](https://images.od.modash.io/3403ce1d0ac35c038f5f4988b8f467a62a3ce59f)
Influencer bio
Welcome to my life, g'luck. 📍NY 📧 Lifeaskristinab@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
flybossybee x Westmore Beauty
![TikTok post by @flybossybee for Westmore Beauty. Caption reads: [...] you another demonstration of the @Westmore....](https://images.od.modash.io/5b212cdc1df7ceb56253967f79f35b37e3c5c73e)
Influencer bio
Beauty creator | Makeup education Everyday glam that actually performs ✨ 📩 PR/Partnerships: flybossybee.pr@gmail.com My real skincare routine ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Westmore Beauty's repeat partnerships
Out of 1.1k unique influencers in our dataset, 30 of them (3%) posted content for Westmore Beauty in 3 or more separate calendar months. The most consistent partner is @daniella_britt, who has collaborated across 7 months with 11 total posts.
Here are 3 examples of Westmore Beauty's repeat influencer partnerships, with links to the sponsored content.
daniella_britt x Westmore Beauty
![TikTok post by @daniella_britt for Westmore Beauty. Caption reads: [...] #matureskin #spiderveins #westmorebeauty....](https://images.od.modash.io/f8e24bc128725880c2876ca9ba3931f04833fa09)
![TikTok post by @daniella_britt for Westmore Beauty. Caption reads: [...] #matureskin #spiderveins #westmorebeauty....](https://images.od.modash.io/757a7a85495b6a00fb5a1317bb678962f6704401)
![TikTok post by @daniella_britt for Westmore Beauty. Caption reads: [...] PERFECT complexion! @Westmore Beauty supreme....](https://images.od.modash.io/0a2d0a051874179c3387f8b76c8c0ef02b1bd44f)
lori.marschhauser x Westmore Beauty
![TikTok post by @lori.marschhauser for Westmore Beauty. Caption reads: [...] have it when you want it @Westmore Beauty....](https://images.od.modash.io/769a2ad549e80a4ed911f76349d381cedfb55ed3)
![TikTok post by @blendandglow.withlori for Westmore Beauty. Caption reads: [...] !! #TikTokShopBlackFriday #westmorebeauty....](https://images.od.modash.io/31cab3557f85b35c04dbd36355b61ec59b9acd51)
![TikTok post by @blendandglow.withlori for Westmore Beauty. Caption reads: [...] up. You will LOVE this. #westmorebeauty....](https://images.od.modash.io/915d03f13be3a9b5dd39699048f4bd04314d1c36)
gramgramcracker7 x Westmore Beauty
![TikTok post by @gramgramcracker7 for Westmore Beauty. Caption reads: [...] believe it either. @Westmore Beauty ....](https://images.od.modash.io/df9819f4011adf95a6edf29bbf87784ad400425e)
![TikTok post by @gramgramcracker7 for Westmore Beauty. Caption reads: [...] This PH Blush from Westmore Beauty is....](https://images.od.modash.io/49d123112213e56b568f31d390a19fa333530a01)
![TikTok post by @gramgramcracker7 for Westmore Beauty. Caption reads: Westmore Beauty’s Duo Glide Eyeliners are [...].](https://images.od.modash.io/6b62c787bc78a676db71157603f15ce8210119d7)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Westmore Beauty had the most influencer activity. 73.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4%)
- Brazil (3.6%)
- Canada (3.2%)
Westmore Beauty's influencer activity by market
Here is another example of Westmore Beauty collaborating with an influencer in United States.
infamouscedes x Westmore Beauty
![TikTok post by @infamouscedes for Westmore Beauty. Caption reads: [...] #tattoos #redheadwithtattoos @Westmore....](https://images.od.modash.io/aab7b5ee16524fcfdf60d53e37e4c8c4ece13bed)
Westmore Beauty's influencer activity vs. related brands
Westmore Beauty sits in complexion-forward makeup and beauty tools, making Laura Geller a close peer in base/face products and ILIA Beauty a strong benchmark for premium, creator-driven makeup discovery.
Total influencer content
Westmore Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 4.3k sponsored posts, significantly outpacing Westmore Beauty (1.6k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 2.4k posts, indicating mature, scaled influencer programs.
By social platform
Westmore Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, – Laura Geller leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with – Laura Geller at 3.2k, Westmore Beauty at 1.5k, ILIA Beauty at 851 posts. Westmore Beauty's activity is particularly concentrated on TikTok. On Instagram, Laura Geller has several times more posts than Westmore Beauty and ILIA Beauty.
By geographical market
Westmore Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Westmore Beauty's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (2.9k posts, 68%), United Kingdom (311 posts, 7.3%), Brazil (192 posts, 4.5%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is – Laura Geller at 2.9k posts (68%), Westmore Beauty at 1.2k posts (73.1%), ILIA Beauty at 683 posts (58%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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