We analyzed 4.9k pieces of influencer content sponsored by Westmore Beauty over the last 12 months.
This report breaks down where & how Westmore Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Westmore Beauty, see here: Westmore Beauty influencers.
Westmore Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Westmore Beauty's influencer output appears relatively consistent throughout the year, averaging about 405 sponsored posts per month. November recorded the highest volume at 622 posts (54% above average), while March was the quietest at 221 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Westmore Beauty's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Westmore Beauty.
Here are 3 examples of Westmore Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Academia: @mabell_rodri 💰 Email: ➡️ info@makeupmabell.net 📍Miami 🇺🇸 ⬇️ Mi link en la biografía ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
former news anchor → professional yapper health & wellness finds over 30 ♥️ raventiarapartnerships@gmail.com beauty finds: @shinewithrae
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
MABELL RODRIGUEZ, Orlando, Florida 🇺🇸 ✨ **Fashion and Beauty Content Creator** 🎥 **Product Reviews** and **Popular Product Try-ons** Hello! I'm Mabell. On this channel, you'll learn to master makeup application with ease and uncover invaluable makeup and skincare tips. Moreover, I'll delve into topics encompassing fashion, beauty, handy home hacks, and holistic body care. Whether you're just starting out or you're a seasoned pro, this channel caters to all. Together, we'll navigate and put to the test the freshest trends in: - Makeup - Skincare - Hair - Beauty - Outfits Stay Connected! Follow me on Instagram, Facebook, and other social platforms. 🌐 Website: https://makeupmabell.com 📱 Tik-Tok: https://www.tiktok.com/@makeup_mabell 📸 Instagram: https://www.instagram.com/makeup_mabell 📘Facebook: https://www.facebook.com/makeupmabell 🛍️ **Amazon Shop: https://go.shopmy.us/p-1093035 @makeup_mabell
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Westmore Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 63.2% of partnerships featuring creators averaging <1K views, Westmore Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (720.7k avg views/post):
Influencer bio
Confidence is the Best thing you can Wear! Love what makes you Happy 💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
- SINGER/SONGWRITER - ACTRESS - MODEL - WIFE - MOTHER TEXAS 💗LIVE @ 6pm Mon-Fri💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 2.6k unique influencers in our dataset, 174 of them (7%) posted content for Westmore Beauty in 3 or more separate calendar months. The most consistent partner is @mwestmore, who has collaborated across 11 months with 50 total posts.
Here are 3 examples of Westmore Beauty's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Westmore Beauty had the most influencer activity. 73.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Westmore Beauty collaborating with an influencer in United States.
Westmore Beauty competes most directly with makeup brands focused on complexion and artistry, where influencer-driven product demos are key. MAKEUP BY MARIO and Laura Mercier both target similar consumers shopping premium everyday makeup and performance complexion products.
Total sponsored posts tracked (last 12 months)
MAKEUP BY MARIO leads with 18.1k sponsored posts, significantly outpacing Laura Mercier (7.1k posts) and Westmore Beauty (4.9k posts). Across all three brands, the average volume is 10k posts, indicating mature, scaled influencer programs. MAKEUP BY MARIO has several times more total posts than Westmore Beauty and Laura Mercier.
Sponsored posts by platform
Among these brands, MAKEUP BY MARIO leads on Instagram and TikTok and Laura Mercier leads on YouTube. The gap is most notable on TikTok, with MAKEUP BY MARIO at 12.3k, Westmore Beauty at 4.5k, Laura Mercier at 3.6k posts. Westmore Beauty's activity is particularly concentrated on TikTok. On Instagram and YouTube, Westmore Beauty has far fewer posts than MAKEUP BY MARIO and Laura Mercier.
Estimated sponsored posts in Westmore Beauty's top markets
MAKEUP BY MARIO has the highest estimated sponsored-post volume in United States (8.6k posts, 47.7%), United Kingdom (1.7k posts, 9.2%), Canada (741 posts, 4.1%), suggesting a North America focus, while Laura Mercier leads in Brazil with 531 posts (7.5%). Looking at United States specifically, the split is MAKEUP BY MARIO at 8.6k posts (47.7%), Westmore Beauty at 3.6k posts (73.5%), Laura Mercier at 2.6k posts (37.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.