Westmore Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.9k pieces of influencer content sponsored by Westmore Beauty over the last 12 months.
This report breaks down where & how Westmore Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Westmore Beauty, see here: Westmore Beauty influencers.
Influencer activity throughout the year
Westmore Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Westmore Beauty's influencer activity by month
Number of sponsored posts
Westmore Beauty's influencer output appears relatively consistent throughout the year, averaging about 409 sponsored posts per month. November recorded the highest volume at 622 posts (52% above average), while March was the quietest at 253 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Westmore Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 4.5k posts (91.7%)
- Instagram: 399 posts (8.1%)
- YouTube: 7 posts (0.1%)
Westmore Beauty's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Westmore Beauty.
Here are 3 examples of Westmore Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cynthiabailey x Westmore Beauty
Influencer bio
God’s Child, Actor, Reality TV, RHOA, Women’s Health Advocate @humblebragpod @glowissima @cbvior @realnickroses CynthiaBaileybookings@gmail.com
Collaboration metrics
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glowithrae x Westmore Beauty
![TikTok post by @glowithrae for Westmore Beauty. Caption reads: [...] to give you that extra glow! 😌👏🏾....](https://images.od.modash.io/61f40dcd21de673a5f9008296cef988a0c130ac4)
Influencer bio
health, home, fashion & beauty finds 🤎 more girlypop options: @shinewithrae raventiarapartnerships@gmail.com
Collaboration metrics
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MabellRodriguez x Westmore Beauty
![YouTube post by @MabellRodriguez for Westmore Beauty. Caption reads: [...] Esta es la Supreme Crème de @westmorebeauty....](https://images.od.modash.io/1e42cd619db6ffc7db9c5bb81425c931fec86c9d)
Influencer bio
MABELL RODRIGUEZ, Orlando, Florida 🇺🇸 ✨ **Fashion and Beauty Content Creator** 🎥 **Product Reviews** and **Popular Product Try-ons** Hello! I'm Mabell. On this channel, you'll learn to master makeup application with ease and uncover invaluable makeup and skincare tips. Moreover, I'll delve into topics encompassing fashion, beauty, handy home hacks, and holistic body care. Whether you're just starting out or you're a seasoned pro, this channel caters to all. Together, we'll navigate and put to the test the freshest trends in: - Makeup - Skincare - Hair - Beauty - Outfits Stay Connected! Follow me on Instagram, Facebook, and other social platforms. 🌐 Website: https://makeupmabell.com 📱 Tik-Tok: https://www.tiktok.com/@makeup_mabell 📸 Instagram: https://www.instagram.com/makeup_mabell 📘Facebook: https://www.facebook.com/makeupmabell 🛍️ **Amazon Shop: https://go.shopmy.us/p-1093035 @makeup_mabell
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.9%
- Carousels: 6.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Westmore Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Westmore Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 67.7% of partnerships featuring creators averaging <1K views, Westmore Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (211.1k avg views/post):
kelcey.w x Westmore Beauty
![TikTok post by @kelcey.w for Westmore Beauty. Caption reads: [...] using shade Golden Radiance for the Westmore....](https://images.od.modash.io/aaeb5f00641202d0e060aecaa2249850d1cb4ce8)
Influencer bio
DCC Alum Pediatric Home Health RN 💌 teamkelceywetterberg@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
flybossybee x Westmore Beauty
![TikTok post by @flybossybee for Westmore Beauty. Caption reads: [...] as well. I have added both links to....](https://images.od.modash.io/66dcf4beef667d791a6202d09aa9388c05ff3af2)
Influencer bio
Beauty creator | Makeup education Everyday glam that actually performs ✨ 📩 PR/Partnerships: flybossybee.pr@gmail.com My real skincare routine ⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Westmore Beauty's repeat partnerships
Out of 2.6k unique influencers in our dataset, 183 of them (7%) posted content for Westmore Beauty in 3 or more separate calendar months. The most consistent partner is @queendailyfinds, who has collaborated across 11 months with 141 total posts.
Here are 3 examples of Westmore Beauty's repeat influencer partnerships, with links to the sponsored content.
queendailyfinds x Westmore Beauty
![TikTok post by @thettravelqueen2 for Westmore Beauty. Caption reads: #westmorebeauty @Westmore Beauty [...].](https://images.od.modash.io/2b0fbff1f239889713317eb6bf70f2b51bc75bb6)
![TikTok post by @thettravelqueen2 for Westmore Beauty. Caption reads: #westmorebeauty @Westmore Beauty [...].](https://images.od.modash.io/600b071e7e0cab0ecb0bcc4b0d4fcc3d4cd68463)
![TikTok post by @thettravelqueen2 for Westmore Beauty. Caption reads: [...] confidence in a tube 💎 Westmore Beauty Body....](https://images.od.modash.io/aa2c6457999c00ae84105bf4f03455f25b424624)
mwestmore x Westmore Beauty
![Instagram post by @mwestmore for Westmore Beauty. Caption reads: [...] I don’t know her. @westmorebeauty....](https://images.od.modash.io/2e2835979a43106a85ee4dc6abd04a4d4f670e75)
![Instagram post by @mwestmore for Westmore Beauty. Caption reads: [...] news: @lamag has named @westmorebeauty the....](https://images.od.modash.io/272a86b447492155d004dbce4dcd46e28520ec03)
![Instagram post by @mwestmore for Westmore Beauty. Caption reads: [...] ET) with my incredible @westmorebeauty 60....](https://images.od.modash.io/7da0dd0c33d2cd0d297c017b0f6f90e2490677be)
therealandeerae x Westmore Beauty
![TikTok post by @therealandeerae for Westmore Beauty. Caption reads: [...] the there right now… . @Westmore Beauty....](https://images.od.modash.io/44b96b5fddddf4627bf42ab8843cb676de39fc70)
![TikTok post by @therealandeerae for Westmore Beauty. Caption reads: @Westmore Beauty always saves the day…. I [...].](https://images.od.modash.io/2c8480d5eb437cb4cf218133788351cab9431fe4)
![TikTok post by @therealandeerae for Westmore Beauty. Caption reads: @Westmore Beauty #tiktokshoploveatfirstfind [...].](https://images.od.modash.io/ae5db4107169f21dfce44d8dffd4afa3e5faa814)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Westmore Beauty had the most influencer activity. 74.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.6%)
- United Kingdom (4.2%)
- Canada (2.5%)
Westmore Beauty's influencer activity by market
Here is another example of Westmore Beauty collaborating with an influencer in United States.
infamouscedes x Westmore Beauty
![TikTok post by @infamouscedes for Westmore Beauty. Caption reads: [...] #tattoos #redheadwithtattoos @Westmore....](https://images.od.modash.io/aab7b5ee16524fcfdf60d53e37e4c8c4ece13bed)
Westmore Beauty's influencer activity vs. related brands
Laura Mercier and Revlon are both established complexion and makeup brands competing for similar consumers seeking foundation, concealer, and face products. They represent close, realistic benchmarks for Westmore Beauty across prestige and mass-market makeup segments.
Total influencer content
Westmore Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Laura Mercier leads with 10.1k sponsored posts, marginally ahead of Revlon (10k posts) and Westmore Beauty (4.9k posts). Across all three brands, the average volume is 8.3k posts, indicating mature, scaled influencer programs. Westmore Beauty has about half as many total posts as Laura Mercier and Revlon.
By social platform
Westmore Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Westmore Beauty leads on YouTube, while Revlon has the most activity on Instagram and Laura Mercier has the most activity on TikTok. The gap is most notable on TikTok, with Laura Mercier at 7.6k, Revlon at 5.2k, Westmore Beauty at 4.5k posts. Westmore Beauty's activity is particularly concentrated on TikTok. Instagram posts are much higher for Revlon and Laura Mercier than for Westmore Beauty.
By geographical market
Westmore Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Westmore Beauty's top markets
Westmore Beauty leads in United States with 3.7k posts (74.5%), while Revlon has the highest estimated sponsored-post volume in Japan (1.3k posts, 13.1%), India (1.2k posts, 12.2%), suggesting a Asia focus, while Laura Mercier has the highest estimated sponsored-post volume in Brazil (1k posts, 10.1%), United Kingdom (845 posts, 8.4%). Looking at United States specifically, the split is Westmore Beauty at 3.7k posts (74.5%), Laura Mercier at 3.1k posts (31.1%), Revlon at 2.4k posts (23.8%). Westmore Beauty's strength in United States may indicate a home-market focus, while Revlon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Laura Mercier's Influencer Marketing Strategy
- Revlon's Influencer Marketing Strategy
- Flower Knows's Influencer Marketing Strategy
- Maria Nila's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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