Westmore Beauty Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.4k pieces of influencer content sponsored by Westmore Beauty over the last 12 months.
This report breaks down where & how Westmore Beauty invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Westmore Beauty, see here: Westmore Beauty influencers.
Influencer activity throughout the year
Westmore Beauty's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Westmore Beauty's influencer activity by month
Number of sponsored posts
Westmore Beauty's influencer activity appears to have tapered over the year, from 409 posts in January down to 437 in December. April was the busiest month at 682 posts, 87% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Westmore Beauty's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (88%)
- Instagram: 517 posts (11.7%)
- YouTube: 11 posts (0.2%)
Westmore Beauty's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Westmore Beauty.
Here are 3 examples of Westmore Beauty's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
alxandra x Westmore Beauty
![Instagram post by @alxandra for Westmore Beauty. Caption reads: [...] flawless head to toe 🤭using @westmorebeauty....](https://images.od.modash.io/93978eff0c451e9ada66f845b136a2b21495a26f)
Influencer bio
your lil girly viet sister ✦ beauty ❀ los angeles // detroit ✰ sephora squad ‘26 ✎ alexandra@jadegroup.co
Collaboration metrics
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itswalterhops x Westmore Beauty
![TikTok post by @itswalterhops for Westmore Beauty. Caption reads: [...] disappear shaving years off. @Westmore....](https://images.od.modash.io/5e9fcb0e1c1dea9a2f6552967be9de0a006b5d9d)
Influencer bio
Beauty|Fashion|Lifestyle🫶🏼 Marnikaye3@gmail.com Marni@influutalent.com
Collaboration metrics
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StyleDomination x Westmore Beauty
![YouTube post by @StyleDomination for Westmore Beauty. Caption reads: [...] party I'm going to, so I tried the Westmore....](https://images.od.modash.io/91d68d85d18a99c8ee96c03bb9f1d71b8a139626)
Influencer bio
My name is Dominique and I am a former licensed esthetician. I am also a full-time haircare, beauty and lifestyle influencer/YouTuber. Class and elegance are hallmarks of my style - and I love sharing my tips on living a beautiful life as well. I hope you enjoy my channel! Don't hesitate to leave me a comment! Want to work with me? Please email debbie@styledomination.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.9%
- Carousels: 2.1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Westmore Beauty are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Westmore Beauty's influencers average views (TikTok)
Based on each influencer's average views per post
With 75% of partnerships featuring creators averaging <1K views, Westmore Beauty's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (182.8k avg views/post):
julie.ana01 x Westmore Beauty
![TikTok post by @julie.ana01 for Westmore Beauty. Caption reads: [...] plastic surgery scars! @Westmore Beauty....](https://images.od.modash.io/ec2d1935011161337e6acf21c0c1b114ed066c68)
Influencer bio
LA content creator Infuencer ~beauty- ~fashion~ julie.anar3@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.3k avg views/post):
reemng72 x Westmore Beauty
Influencer bio
pr brands/collabs: email: reemng72@hotmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Westmore Beauty's repeat partnerships
Out of 2.3K unique influencers in our dataset, 141 of them (6%) posted content for Westmore Beauty in 3 or more separate calendar months. The most consistent partner is @mwestmore, who has collaborated across 12 months with 52 total posts.
Here are 3 examples of Westmore Beauty's repeat influencer partnerships, with links to the sponsored content.
mwestmore x Westmore Beauty
![Instagram post by @mwestmore for Westmore Beauty. Caption reads: [...] I don’t know her. @westmorebeauty....](https://images.od.modash.io/2e2835979a43106a85ee4dc6abd04a4d4f670e75)
![Instagram post by @mwestmore for Westmore Beauty. Caption reads: [...] the Month: Glow Getter by @westmorebeauty....](https://images.od.modash.io/f8531807e7d85069caf3cf191579e81605fe5f69)
shopwitheliseivy x Westmore Beauty
![TikTok post by @shopwitheliseivy for Westmore Beauty. Caption reads: [...] Coverage Perfector. xo @Westmore Beauty....](https://images.od.modash.io/0da0491bb6563bd81e32b9e9c166acaeb3f8f7db)
![TikTok post by @shopwitheliseivy for Westmore Beauty. Caption reads: [...] this vid. Love & Linked @Westmore Beauty....](https://images.od.modash.io/953505f1e61cbdb6841ed93027b87c5a168dab54)
![TikTok post by @shopwitheliseivy for Westmore Beauty. Caption reads: [...] (behind the scenes). 👀 @Westmore Beauty....](https://images.od.modash.io/3bab4c905419ed0bbcdc20f5cc470519a058d822)
queendailyfinds x Westmore Beauty
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Westmore Beauty had the most influencer activity. 74.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (3.8%)
- Brazil (3.5%)
- Canada (3.1%)
Westmore Beauty's influencer activity by market
Here is another example of Westmore Beauty collaborating with an influencer in United States.
lalatellsitall x Westmore Beauty
![TikTok post by @lalatellsitall for Westmore Beauty. Caption reads: [...] #tattoocoverage #stretchmarks....](https://images.od.modash.io/90faf6272eeeb643bb7d441f30603b2d8c9ec64b)
Westmore Beauty's influencer activity vs. related brands
Westmore Beauty’s complexion and coverage-led products compete well with Laura Geller’s face-focused hero items and ILIA Beauty’s skin-enhancing makeup, all performing through tutorials and before-after demonstrations.
Total influencer content
Westmore Beauty vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
– Laura Geller leads with 18.3K sponsored posts, significantly outpacing ILIA Beauty (7.4K posts) and Westmore Beauty (4.4K posts). Across all three brands, the average volume is 10K posts, indicating mature, scaled influencer programs. Laura Geller has several times more total posts than Westmore Beauty and ILIA Beauty.
By social platform
Westmore Beauty vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, – Laura Geller leads on Instagram and TikTok and ILIA Beauty leads on YouTube. The gap is most notable on TikTok, with – Laura Geller at 16.5K, ILIA Beauty at 6K, Westmore Beauty at 3.9K posts. Westmore Beauty's activity is particularly concentrated on TikTok. On TikTok, Laura Geller has several times more posts than Westmore Beauty and ILIA Beauty.
By geographical market
Westmore Beauty vs. related brands influencer activity (by country)
Estimated sponsored posts in Westmore Beauty's top markets
– Laura Geller has the highest estimated sponsored-post volume in United States (12K posts, 63.3%), United Kingdom (2.2K posts, 12.1%), Canada (786 posts, 4.3%), suggesting a North America focus, while Westmore Beauty leads in Brazil with 154 posts (3.5%). Looking at United States specifically, the split is – Laura Geller at 12K posts (63.3%), ILIA Beauty at 4.1K posts (55.9%), Westmore Beauty at 3.3K posts (74.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- – Laura Geller's Influencer Marketing Strategy
- ILIA Beauty's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- Maria Nila's Influencer Marketing Strategy
- Glow Recipe's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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