Glow Recipe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 20.5k pieces of influencer content sponsored by Glow Recipe over the last 12 months.
This report breaks down where & how Glow Recipe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glow Recipe, see here: Glow Recipe influencers.
Influencer activity throughout the year
Glow Recipe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Glow Recipe's influencer activity by month
Number of sponsored posts
Glow Recipe's sponsored post volume peaks in November with 3.3k posts, 94% higher than the monthly average of 1.7k. September recorded the lowest activity at 395 posts, 77% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glow Recipe's sponsored influencer collaborations break down by social platform:
- TikTok: 17.1k posts (83.7%)
- Instagram: 3.2k posts (15.5%)
- YouTube: 148 posts (0.7%)
Glow Recipe's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Glow Recipe.
Here are 3 examples of Glow Recipe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
allyqueeks x Glow Recipe
Influencer bio
hamster lover in los angeles 🎡 Managed by @therealdba allisonwong333@gmail.com
Collaboration metrics
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theresa360 x Glow Recipe
Influencer bio
CEO of Jumbo Makeup 😌💅 IG: @theresaa360 YT: @theresakrug 📍Florida 🌴 ☀️ 📩 Theresakrug@undercurrent.net
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
avamarielahey x Glow Recipe
![YouTube post by @avamarielahey for Glow Recipe. Caption reads: [...] you all🤍 @LOrealParisUSA @Hudabeauty....](https://images.od.modash.io/c464556a50c93501a5ebba486eddba8b5e41224d)
Influencer bio
Hi, I’m Ava! Just a small town girl living her big dreams as a Dallas Cowboys Cheerleader🤍 | vlogs, lifestyle, dance, beauty, health & fitness America's Sweethearts | @netflix avalahey@thedigitaldept.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.5%
- Carousels: 3.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Glow Recipe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Glow Recipe's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.3% of partnerships featuring creators averaging <1K views, Glow Recipe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (579.2k avg views/post):
jeenie.weenie x Glow Recipe
![TikTok post by @jeenie.weenie for Glow Recipe. Caption reads: [...] perfect everyday lips are blurred!!! @Glow....](https://images.od.modash.io/470b0dd4544f032a40f284664512be58c4d5f279)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
amanda.sweetlucille x Glow Recipe
Influencer bio
Food & family is my ❤️! Beating cancer in KY! sweetlucilles22@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Glow Recipe's repeat partnerships
Out of 9.5k unique influencers in our dataset, 808 of them (9%) posted content for Glow Recipe in 3 or more separate calendar months. The most consistent partner is @jdavismoranti, who has collaborated across 12 months with 21 total posts.
Here are 3 examples of Glow Recipe's repeat influencer partnerships, with links to the sponsored content.
jdavismoranti x Glow Recipe
![Instagram post by @jdavismoranti for Glow Recipe. Caption reads: [ad] @Glowrecipe Glowtini energy! Six [...].](https://images.od.modash.io/0276392546c8e5e23a3a0343a1a6d20b063198c1)
![Instagram post by @jdavismoranti for Glow Recipe. Caption reads: [...] skin’s new personality.... @glowrecipe....](https://images.od.modash.io/91278a13dab8b9148498877030e1d89289cf25bc)
![Instagram post by @jdavismoranti for Glow Recipe. Caption reads: [...] ritual! Been using the @glowrecipe....](https://images.od.modash.io/ccb2a4cd8786c3b88cfa393c7713d220719cebe8)
kellysbeautylife x Glow Recipe
![Instagram post by @kellysbeautylife for Glow Recipe. Caption reads: [...] you be trying these? Gifted @glowrecipe....](https://images.od.modash.io/28e7ba12f362b47d763f77fcd20e52d040cdb1ff)
krism8888 x Glow Recipe
![TikTok post by @krism8888 for Glow Recipe. Caption reads: [...] advent calendars? Open Glow Recipe's 12 Days....](https://images.od.modash.io/11245176247ab1c28a07571470bad3fb43161af9)
![TikTok post by @krism8888 for Glow Recipe. Caption reads: [...] is this new minis set from Glow Recipe?!....](https://images.od.modash.io/ec8aee81dea18d78b1df01fb1bef019cb79df2ad)
![TikTok post by @krism8888 for Glow Recipe. Caption reads: [...] Bingsoo Glass Balm from Glow Recipe? It's....](https://images.od.modash.io/bac81f507d6f55fe249acca61927645c56172e28)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Glow Recipe had the most influencer activity. 47.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (10.4%)
- United Kingdom (6.6%)
- India (6.1%)
Glow Recipe's influencer activity by market
Here is another example of Glow Recipe collaborating with an influencer in United States.
itsbabykelz x Glow Recipe
![TikTok post by @itsbabykelz for Glow Recipe. Caption reads: [...] all of my skincare empties and the @Glow....](https://images.od.modash.io/1fd9f79c21a37a367ad67fa85a27e9d0b4909490)
Glow Recipe's influencer activity vs. related brands
Summer Fridays and Beauty Of Joseon both compete with Glow Recipe for skincare shoppers influenced by ingredient callouts and viral hero products. Their strong presence in creator-led routines makes them relevant comparators for social performance.
Total influencer content
Glow Recipe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 20.5k sponsored posts, notably outpacing Beauty Of Joseon (17.6k posts) and Summer Fridays (11.9k posts). Across all three brands, the average volume is 16.7k posts, indicating mature, scaled influencer programs.
By social platform
Glow Recipe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Glow Recipe leads on Instagram and YouTube, while Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Glow Recipe at 3.2k, Summer Fridays at 1.4k, Beauty Of Joseon at 0 posts. Glow Recipe's activity is particularly concentrated on TikTok. Beauty of Joseon has no Instagram posts in this comparison, while Glow Recipe and Summer Fridays have thousands.
By geographical market
Glow Recipe vs. related brands influencer activity (by country)
Estimated sponsored posts in Glow Recipe's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (9.7k posts, 47.2%), Brazil (2.1k posts, 10.4%), United Kingdom (1.4k posts, 6.6%), while Beauty Of Joseon has the highest estimated sponsored-post volume in South Korea (2.3k posts, 13.3%), India (2.2k posts, 12.5%), suggesting a Asia focus, while Summer Fridays leads in France with 737 posts (6.2%). Looking at United States specifically, the split is Glow Recipe at 9.7k posts (47.2%), Beauty Of Joseon at 9.6k posts (54.6%), Summer Fridays at 6.5k posts (54.8%). Glow Recipe's strength in United States and United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- Bondisands's Influencer Marketing Strategy
- BELLAMI Hair's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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