Glow Recipe Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 23.7k pieces of influencer content sponsored by Glow Recipe over the last 12 months.

This report breaks down where & how Glow Recipe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Glow Recipe, see here: Glow Recipe influencers.

Influencer activity throughout the year

Glow Recipe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Glow Recipe's sponsored post volume appears to trend upward over the 12-month period, rising from 2.2k posts in January to 2.3k in December. The peak month, November, reached 3.3k posts, 67% higher than the monthly average of 2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glow Recipe's sponsored influencer collaborations break down by social platform:

• TikTok: 20.1k posts (84.7%)
• Instagram: 3.5k posts (14.7%)
• YouTube: 162 posts (0.7%)

TikTok influencer marketing is a clear focus for Glow Recipe.

Here are 3 examples of Glow Recipe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whitleavitt x Glow Recipe

whitleavitt

@whitleavitt

26 Aug, 25

3.8M

[...] I’m using this morning and night 🤌🏼 @glowrecipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views3.8M

Post EMV $112.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

whitneyleavitt x Glow Recipe

whitneyleavitt

@whitneyleavitt

26 Aug, 25

6.4M

54.2k

[...] I'm using this morning and night 🤌🏼 @Glow Recipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views6.4M

Post EMV $130.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

avamarielahey x Glow Recipe

avamarielahey

@avamarielahey

27 May, 26

41.3k

1.7k

[...] you all🤍 @LOrealParisUSA @Hudabeauty @Glowrecipe @Curology @cakesbody @velvet_caviar [...]

Influencer bio

Hi, I’m Ava! Just a small town girl living her big dreams as a Dallas Cowboys Cheerleader🤍 | vlogs, lifestyle, dance, beauty, health & fitness America's Sweethearts | @netflix Partnerships: avalahey@thedigitaldept.com

Collaboration metrics

Post views41.3k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 48.5% of partnerships featuring creators averaging <1K views, Glow Recipe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.3M avg views/post):

minseonk1m x Glow Recipe

minseonk1m

@minseonk1m

17 Jul, 25

340.6k

2.3k

[...] pores & hydrates at the same time?✨ #glowrecipe #glowpartner @Glow Recipe @sephora [...]

Influencer bio

NYC Glow up tips 🧖‍♀️🩰🫧🎀🧸 ig: @minseon.kimm 💌minseonk43@gmail.com

Collaboration metrics

Post views340.6k

Post EMV $6.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.7k avg views/post):

seda.eks x Glow Recipe

seda.eks

@seda.eks

23 Sep, 25

2.5k

159

[...] sérum Prickly Pear Peptide Mucin de @Glow Recipe @SEPHORA ✨💕 #glowrecipe #sephora [...]

Influencer bio

🤍🎀🪽🩰🫧 ta french aesthetic girl préférée annecy, france 𑣲⋆ 💌: hello@sedaeks.com

Collaboration metrics

Post views2.5k

Post EMV $58

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Glow Recipe's repeat partnerships

glow.withnicoleashley x Glow Recipe

glow.withnicoleashley

@glow.withnicoleashley

13 Jan, 26

302.1k

454

[...] happy hour. 🍸⋆｡˚✨ meet @glowrecipe newest set: glow-tinis! this [...]

glow.withnicoleashley

@glow.withnicoleashley

08 Feb, 26

14.7k

[...] glowing. ✨✨ the new @glowrecipe toner pads are almost here! [...]

glow.withnicoleashley

@glow.withnicoleashley

03 Aug, 25

2.2k

126

[...] watermelon glow skincare by @glowrecipe <333 #glowgangambassador [...]

krism8888 x Glow Recipe

krism8888

@krism8888

28 Jul, 25

713

31

💦 Loving this texture! Glow Recipe Watermelon Pore-Tight Toner [...]

krism8888

@krism8888

16 Nov, 25

544

31

[...] advent calendars? Open Glow Recipe's 12 Days of Glow with me! [...]

krism8888

@krism8888

10 Sep, 25

476

29

[...] from Glow are sooo good! PR @Glow Recipe #officialglowgangambassador [...]

jdavismoranti x Glow Recipe

jdavismoranti

@jdavismoranti

06 Jan, 26

275

[ad] @Glowrecipe Glowtini energy! Six [...]

jdavismoranti

@jdavismoranti

03 Aug, 25

258

[...] different when you’re a @glowrecipe fan! IYKYK… #glowrecipe does [...]

jdavismoranti

@jdavismoranti

20 Feb, 26

246

[...] skin’s new personality.... @glowrecipe recently dropped three toner [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (8.6%)
• Brazil (6.6%)
• Canada (5.3%)

Here is another example of Glow Recipe collaborating with an influencer in United States.

theresa360 x Glow Recipe

theresa360

@theresa360

12 Nov, 25

3.8M

283.2k

What’s WRONG with the Glow Recipe Advent Calendar….👀😭 *Its BROKEN [...]

Glow Recipe's influencer activity vs. related brands

Glow Recipe overlaps with Summer Fridays and BYOMA in trendy, routine-friendly skincare marketed through textures, glow results, and ingredient callouts. All three target a similar TikTok-native audience that learns skincare through creator education and product “layering” content.

Total influencer content

Glow Recipe leads with 23.7k sponsored posts, significantly outpacing Summer Fridays (15.4k posts) and BYOMA (10.5k posts). Across all three brands, the average volume is 16.6k posts, indicating mature, scaled influencer programs. Glow Recipe has the highest total post count, with more posts than Summer Fridays and BYOMA combined.

By social platform

Glow Recipe leads on TikTok and YouTube, while Summer Fridays leads on Instagram. The gap is most notable on TikTok, with Glow Recipe at 20.1k, Summer Fridays at 9.8k, BYOMA at 8.5k posts. Glow Recipe's activity is particularly concentrated on TikTok. Glow Recipe has more than double the TikTok posts of Summer Fridays, while Summer Fridays leads on Instagram.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (13k posts, 53%), United Kingdom (2k posts, 8.6%), Brazil (1.6k posts, 6.6%), while Summer Fridays leads in France with 988 posts (6.4%). Looking at United States specifically, the split is Glow Recipe at 13k posts (53%), Summer Fridays at 8.5k posts (55.3%), BYOMA at 4.9k posts (46.8%).