Glow Recipe Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by Glow Recipe over the last 12 months.
This report breaks down where & how Glow Recipe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Glow Recipe, see here: Glow Recipe influencers.
Influencer activity throughout the year
Glow Recipe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Glow Recipe's influencer activity by month
Number of sponsored posts
Glow Recipe's sponsored post volume appears to trend upward over the 12-month period, rising from 653 posts in January to 622 in December. The peak month, November, reached 942 posts, 104% higher than the monthly average of 461.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glow Recipe's sponsored influencer collaborations break down by social platform:
- TikTok: 4.6k posts (83.3%)
- Instagram: 915 posts (16.6%)
- YouTube: 8 posts (0.1%)
Glow Recipe's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Glow Recipe.
Here are 3 examples of Glow Recipe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
golloria x Glow Recipe
![Instagram post by @golloria for Glow Recipe. Caption reads: [...] cast. no piling. just glow. the @GlowRecipe....](https://images.od.modash.io/ba7b4b8f9a86cb7697f4ec77a2b55e2f71d1b3bf)
Influencer bio
beauty | lifestyle 🇸🇸 @forbesunder30 💌 | christina.jones@thedigitalbrandarchitects.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
itsbabykelz x Glow Recipe
![TikTok post by @itsbabykelz for Glow Recipe. Caption reads: [...] all of my skincare empties and the @Glow....](https://images.od.modash.io/1fd9f79c21a37a367ad67fa85a27e9d0b4909490)
Influencer bio
your beauty & lifestyle bestie 💌: info@teamkelz.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
skincarebysamy x Glow Recipe
![YouTube post by @skincarebysamy for Glow Recipe. Caption reads: [...] @DrunkElephantSkincare @Glowrecipe....](https://images.od.modash.io/c5c26f815813c4dd2abd21b88c0d021b0dc71230)
Influencer bio
🧪 Si t’as des problèmes de peau ou que tu as simplement des questions sur ta skincare routine, bienvenue sur ma chaîne SkincarebySamy ! Ici je t’explique les choses clairement, simplement, honnêtement et sans bullshit ! 🧬 Moi c’est Samy et j'ai longtemps souffert d'acné sévère, jusqu'à ce que je découvre des solutions efficaces grâce à des recherches approfondies et des expérimentations. Mon objectif est de partager ces astuces et techniques avoir la meilleure peau, peu importe ton type de peau, tes problèmes spécifiques et ton budget. 🔬Acné, rides, points noirs, peau grasse, peau sèche, taches, hyperpigmentation… J’aborde TOUS les sujets. 🧫 Je te parle des ingrédients clés, des skincare routines adaptées à ton type de peau et bien plus encore. ⚠️ SURTOUT SURTOUT SURTOUT n’hésite pas à commenter pour que je puisse te répondre ! ✅ Abonne-toi pour des vidéos régulières sur les tendances et astuces en matière de soins de la peau 📧Contact pro : hi@skincarebysamy.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Glow Recipe are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Glow Recipe's influencers average views (TikTok)
Based on each influencer's average views per post
With 68.6% of partnerships featuring creators averaging <1K views, Glow Recipe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
taranguyyen x Glow Recipe
![TikTok post by @taranguyyen for Glow Recipe. Caption reads: [...] @TRESemmé Canada @Dermalogica Canada @Glow....](https://images.od.modash.io/d7f5a8f037e2556cb0afaa4597cadbbda1ad2a4f)
Influencer bio
i just vlog my little life ★ taranguyyen@gmail.com vancouver
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
autumnthompkins x Glow Recipe
![TikTok post by @autumnthompkins for Glow Recipe. Caption reads: [...] my new makeup prep essential🔒using @Glow....](https://images.od.modash.io/0d1f388b636fd10a33c7b3b2e34127869b940e65)
Influencer bio
💌maia@genflow.com your beauty best friend makeup/ lifestyle/ beauty
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Glow Recipe's repeat partnerships
Out of 3.2k unique influencers in our dataset, 225 of them (7%) posted content for Glow Recipe in 3 or more separate calendar months. The most consistent partner is @glow.withnicoleashley, who has collaborated across 11 months with 30 total posts.
Here are 3 examples of Glow Recipe's repeat influencer partnerships, with links to the sponsored content.
glow.withnicoleashley x Glow Recipe
![Instagram post by @glow.withnicoleashley for Glow Recipe. Caption reads: [...] happy hour. 🍸⋆｡˚✨
meet @glowrecipe newest....](https://images.od.modash.io/f1d2ad087bb046e1854cb4a4b310be6376a7f762)
![Instagram post by @glow.withnicoleashley for Glow Recipe. Caption reads: [...] starts within 🌸✨💖
ft. @glowrecipe glass....](https://images.od.modash.io/f88445f92f58c8ed54f3a544fba01626b27fd39e)
![Instagram post by @glow.withnicoleashley for Glow Recipe. Caption reads: [...] watermelon glow skincare by @glowrecipe <333....](https://images.od.modash.io/3c3d1a4d7dbb797c40ca39da169e3a37ee228062)
kellysbeautylife x Glow Recipe
![Instagram post by @kellysbeautylife for Glow Recipe. Caption reads: [...] A Flush, Not A Blush ☺️
Glow Recipe have....](https://images.od.modash.io/bc9d8b1f85ad0f6a3bf5fbb41e1f25e209c87c76)
![Instagram post by @kellysbeautylife for Glow Recipe. Caption reads: Glow Recipe Glass Balm 💋
How gorgeous [...].](https://images.od.modash.io/ceaecdd25993a2f07adbad4bee3f56c7d9b34417)
![Instagram post by @kellysbeautylife for Glow Recipe. Caption reads: [...] my skincare routine 👀
The @glowrecipe....](https://images.od.modash.io/6e29b92d8c530f171b79fa46224a3d47910a0fe6)
gigglecloud x Glow Recipe
![Instagram post by @gigglecloud for Glow Recipe. Caption reads: [...] liquid blush in Faith + Glow Recipe....](https://images.od.modash.io/2b66e33c285ff003e539d6e8d3507351aada7d0a)
![Instagram post by @gigglecloud for Glow Recipe. Caption reads: [...] weather 🧣🍉
Ambassador; @glowrecipe....](https://images.od.modash.io/e16eab2ede03f450b355d6ed57da92952e314900)
![Instagram post by @gigglecloud for Glow Recipe. Caption reads: Glow Recipe girlies 💗Winter glow [...].](https://images.od.modash.io/1e480da18957e21e01d54c1045afaae0a29c3726)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Glow Recipe had the most influencer activity. 51.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- Brazil (7.3%)
- Canada (4.3%)
Glow Recipe's influencer activity by market
Here is another example of Glow Recipe collaborating with an influencer in United States.
whitleavitt x Glow Recipe
![Instagram post by @whitleavitt for Glow Recipe. Caption reads: [...] I’m using this morning and night 🤌🏼....](https://images.od.modash.io/8a66ad7acc7d2a45787d298286de96d53219af3a)
Glow Recipe's influencer activity vs. related brands
Glow Recipe competes with Summer Fridays for social-first skincare routines and viral hero products. Topicals is a strong adjacent competitor in problem-solution skincare, competing for the same creator-led education and before/after content.
Total influencer content
Glow Recipe vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Glow Recipe leads with 5.5k sponsored posts, significantly outpacing Summer Fridays (3.8k posts) and TOPICALS (2.9k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Glow Recipe has substantially more total posts than Summer Fridays and TOPICALS.
By social platform
Glow Recipe vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Glow Recipe leads on TikTok, while Summer Fridays has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Glow Recipe at 4.6k, TOPICALS at 2.7k, Summer Fridays at 2.6k posts. Glow Recipe's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has notably more posts than Summer Fridays and TOPICALS.
By geographical market
Glow Recipe vs. related brands influencer activity (by country)
Estimated sponsored posts in Glow Recipe's top markets
Glow Recipe has the highest estimated sponsored-post volume in United States (2.8k posts, 51.5%), United Kingdom (492 posts, 8.9%), Brazil (403 posts, 7.3%), while Summer Fridays leads in France with 194 posts (5.1%), while TOPICALS leads in Nigeria with 124 posts (4.3%). Looking at United States specifically, the split is Glow Recipe at 2.8k posts (51.5%), TOPICALS at 2.1k posts (74.1%), Summer Fridays at 2.1k posts (55.4%). Glow Recipe's strength in United States and United Kingdom may indicate a home-market focus, while TOPICALS shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Summer Fridays's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
- Nike's Influencer Marketing Strategy
- Native Pet's Influencer Marketing Strategy
- EZ Tattoo Supply's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.