Glow Recipe Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 23.5k pieces of influencer content sponsored by Glow Recipe over the last 12 months.

This report breaks down where & how Glow Recipe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Glow Recipe, see here: Glow Recipe influencers.

Influencer activity throughout the year

Glow Recipe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Glow Recipe's sponsored post volume appears to trend upward over the 12-month period, rising from 2.2k posts in January to 2.3k in December. The peak month, November, reached 3.3k posts, 68% higher than the monthly average of 2k.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glow Recipe's sponsored influencer collaborations break down by social platform:

• TikTok: 19.8k posts (84.5%)
• Instagram: 3.5k posts (14.9%)
• YouTube: 135 posts (0.6%)

TikTok influencer marketing is a clear focus for Glow Recipe.

Here are 3 examples of Glow Recipe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whitleavitt x Glow Recipe

whitleavitt

@whitleavitt

26 Aug, 25

3.8M

[...] I’m using this morning and night 🤌🏼 @glowrecipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views3.8M

Post EMV $112.9k

More influencer data

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whitneyleavitt x Glow Recipe

whitneyleavitt

@whitneyleavitt

26 Aug, 25

6.4M

54.2k

[...] I'm using this morning and night 🤌🏼 @Glow Recipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views6.4M

Post EMV $130.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

SofiaSeesBeauty x Glow Recipe

SofiaSeesBeauty

@SofiaSeesBeauty

15 Apr, 26

34.5k

2.4k

[...] Save 15% code SOFIASEESBEAUTY-15 Glow Recipe: Save 15% off code SOFIASEESBEAUTY15 [...]

Influencer bio

Hello and nice to meet you! As an accessible luxury enthusiast, I'm here to give you all the deets to help you make informed purchases on high-end beauty, mid-range handbags, and all the items that will add a little bit of luxe to your everyday routine. 💁‍♀️ From product guides to the best and worst buys, I've got the scoop on new luxury beauty releases, overhyped "bestsellers", and those must-have accessible luxury favorites. You can checkout my content here on YouTube or by following me on Instagram at @Sofia.Sees.Beauty. SIGN UP FOR MY NEWSLETTER For more favorites, deals, and updates https://sofia-sees-beauty.myflodesk.com/signup Collaborations: contact.sofiaseesbeauty@gmail.com PR: contact.sofiaseesbeauty@gmail.com

Collaboration metrics

Post views34.5k

Post EMV $1.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 46.3% of partnerships featuring creators averaging <1K views, Glow Recipe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.3M avg views/post):

minseonk1m x Glow Recipe

minseonk1m

@minseonk1m

17 Jul, 25

340.6k

2.3k

[...] pores & hydrates at the same time?✨ #glowrecipe #glowpartner @Glow Recipe @sephora [...]

Influencer bio

NYC Glow up tips 🧖‍♀️🩰🫧🎀🧸 ig: @minseon.kimm 💌minseonk43@gmail.com

Collaboration metrics

Post views340.6k

Post EMV $6.9k

More influencer data

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And here is another example with a smaller creator on TikTok (9.7k avg views/post):

the.princess.mini x Glow Recipe

the.princess.mini

@the.princess.mini

19 Jan, 26

26.6k

2.7k

[...] thank you to @Selkie @Sol de Janeiro @Glow Recipe @Loving Tan @amika @SALT & STONE @NYX [...]

Influencer bio

sharing my life, my closet & my pups 🎀 📍toronto | 2027 bride 💍 💌 sarah@mgssocial.com

Collaboration metrics

Post views26.6k

Post EMV $667

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Glow Recipe's repeat partnerships

glow.withnicoleashley x Glow Recipe

glow.withnicoleashley

@glow.withnicoleashley

13 Jan, 26

302k

453

[...] happy hour. 🍸⋆｡˚✨ meet @glowrecipe newest set: glow-tinis! this [...]

glow.withnicoleashley

@glow.withnicoleashley

05 Jun, 25

20.8k

155

[...] starts within 🌸✨💖 ft. @glowrecipe glass balm, pore-tight [...]

glow.withnicoleashley

@glow.withnicoleashley

08 Feb, 26

14.7k

[...] glowing. ✨✨ the new @glowrecipe toner pads are almost here! [...]

jdavismoranti x Glow Recipe

jdavismoranti

@jdavismoranti

06 Jan, 26

275

[ad] @Glowrecipe Glowtini energy! Six [...]

jdavismoranti

@jdavismoranti

03 Aug, 25

258

[...] different when you’re a @glowrecipe fan! IYKYK… #glowrecipe does [...]

jdavismoranti

@jdavismoranti

20 Feb, 26

246

[...] skin’s new personality.... @glowrecipe recently dropped three toner [...]

primcompendium x Glow Recipe

primcompendium

@primcompendium

19 Dec, 25

831

[...] ;) xoxo -Kate {gifted} #glowrecipe #glowgangambassador [...]

primcompendium

@primcompendium

02 Jun, 25

647

101

[...] BALM LIP Treatment from @glowrecipe Meet Glow Recipe’s NEW [...]

primcompendium

@primcompendium

19 Nov, 25

589

Limited edition GLOW RECIPE 12 Days of Glow Advent [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8.5%)
• United Kingdom (7.2%)
• Canada (5.6%)

Here is another example of Glow Recipe collaborating with an influencer in United States.

theresa360 x Glow Recipe

theresa360

@theresa360

12 Nov, 25

3.8M

283.2k

What’s WRONG with the Glow Recipe Advent Calendar….👀😭 *Its BROKEN [...]

Glow Recipe's influencer activity vs. related brands

Summer Fridays and BYOMA compete with Glow Recipe for skincare shoppers who follow viral routines and visible-results claims, making them natural benchmarks for creator-led launch strategy.

Total influencer content

Glow Recipe leads with 23.5k sponsored posts, significantly outpacing Summer Fridays (13.8k posts) and BYOMA (10.2k posts). Across all three brands, the average volume is 15.8k posts, indicating mature, scaled influencer programs. Glow Recipe has more total posts than Summer Fridays and BYOMA combined.

By social platform

Glow Recipe leads on TikTok and YouTube, while Summer Fridays leads on Instagram. The gap is most notable on TikTok, with Glow Recipe at 19.8k, Summer Fridays at 8.6k, BYOMA at 8.3k posts. Glow Recipe's activity is particularly concentrated on TikTok. Glow Recipe has more TikTok posts than Summer Fridays and BYOMA combined.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 45.6%), Brazil (2k posts, 8.5%), United Kingdom (1.7k posts, 7.2%), while Summer Fridays leads in Canada with 830 posts (6%), while BYOMA leads in France with 826 posts (8.1%). Looking at United States specifically, the split is Glow Recipe at 11k posts (45.6%), Summer Fridays at 7.5k posts (53.9%), BYOMA at 4.4k posts (43.2%). Glow Recipe's strength in United States and United Kingdom may indicate a home-market focus, while Summer Fridays shows broader regional investment.