Glow Recipe Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 23.1k pieces of influencer content sponsored by Glow Recipe over the last 12 months.

This report breaks down where & how Glow Recipe invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Glow Recipe, see here: Glow Recipe influencers.

Influencer activity throughout the year

Glow Recipe's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Glow Recipe's sponsored post volume peaks in November with 3.3k posts, 71% higher than the monthly average of 1.9k. June recorded the lowest activity at 671 posts, 65% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Glow Recipe's sponsored influencer collaborations break down by social platform:

• TikTok: 19.5k posts (84.7%)
• Instagram: 3.4k posts (14.7%)
• YouTube: 148 posts (0.6%)

TikTok influencer marketing is a clear focus for Glow Recipe.

Here are 3 examples of Glow Recipe's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

whitleavitt x Glow Recipe

whitleavitt

@whitleavitt

26 Aug, 25

3.8M

[...] I’m using this morning and night 🤌🏼 @glowrecipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views3.8M

Post EMV $112.9k

More influencer data

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whitneyleavitt x Glow Recipe

whitneyleavitt

@whitneyleavitt

26 Aug, 25

6.4M

54.2k

[...] I'm using this morning and night 🤌🏼 @Glow Recipe Prickly Pear Peptide Mucin is a need! [...]

Influencer bio

luckiest girl in the world 🦋

Collaboration metrics

Post views6.4M

Post EMV $130.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

avamarielahey x Glow Recipe

avamarielahey

@avamarielahey

27 May, 26

41.3k

1.7k

[...] you all🤍 @LOrealParisUSA @Hudabeauty @Glowrecipe @Curology @cakesbody @velvet_caviar [...]

Influencer bio

Hi, I’m Ava! Just a small town girl living her big dreams as a Dallas Cowboys Cheerleader🤍 | vlogs, lifestyle, dance, beauty, health & fitness America's Sweethearts | @netflix Partnerships: avalahey@thedigitaldept.com

Collaboration metrics

Post views41.3k

Post EMV $1.4k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 50.2% of partnerships featuring creators averaging <1K views, Glow Recipe's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (838.6k avg views/post):

frishtaxx x Glow Recipe

frishtaxx

@frishtaxx

01 Sep, 25

475.6k

3.5k

[...] the prickly pear peptide mucin from @Glow Recipe 💕!!! Available at @Sephora UK #fyp [...]

Influencer bio

@frishta & hamza Frishta@optimustalent.co.uk New YouTube out now!

Collaboration metrics

Post views475.6k

Post EMV $9.7k

More influencer data

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And here is another example with a smaller creator on TikTok (9.6k avg views/post):

giniglow x Glow Recipe

giniglow

@giniglow

29 Aug, 25

53.5k

287

💕🫧Glow Recipe Glass Skin Bundle✨#glowrecipe [...]

Influencer bio

🧴Skincare |💄Beauty | 🌸 Fragrance | Glow✨ 🌇PHL | NJ | NYC 🗽 inquiries + mgmt: ginivasquez1428@gmail.com

Collaboration metrics

Post views53.5k

Post EMV $1.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Glow Recipe's repeat partnerships

krism8888 x Glow Recipe

krism8888

@krism8888

16 Nov, 25

544

31

[...] advent calendars? Open Glow Recipe's 12 Days of Glow with me! [...]

krism8888

@krism8888

10 Sep, 25

476

29

[...] from Glow are sooo good! PR @Glow Recipe #officialglowgangambassador [...]

krism8888

@krism8888

06 Jan, 26

461

20

[...] is this new minis set from Glow Recipe?! @Glow Recipe [...]

jdavismoranti x Glow Recipe

jdavismoranti

@jdavismoranti

06 Jan, 26

275

[ad] @Glowrecipe Glowtini energy! Six [...]

jdavismoranti

@jdavismoranti

03 Aug, 25

258

[...] different when you’re a @glowrecipe fan! IYKYK… #glowrecipe does [...]

jdavismoranti

@jdavismoranti

20 Feb, 26

246

[...] skin’s new personality.... @glowrecipe recently dropped three toner [...]

selfcare_curated x Glow Recipe

selfcare_curated

@selfcare_curated

15 Jan, 26

737

[...] new travel size set from @glowrecipe has everything that you need [...]

selfcare_curated

@selfcare_curated

16 Jul, 26

612

[...] is this limited edition @glowrecipe Banana Milk Kit?! 😭💛 It [...]

selfcare_curated

@selfcare_curated

30 Sep, 25

562

[...] bouncy skin 🩷✨ The new @glowrecipe Prickly Pear Peptide Mucin [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (8.6%)
• United Kingdom (7.2%)
• France (4.4%)

Here is another example of Glow Recipe collaborating with an influencer in United States.

theresa360 x Glow Recipe

theresa360

@theresa360

12 Nov, 25

3.8M

283.2k

What’s WRONG with the Glow Recipe Advent Calendar….👀😭 *Its BROKEN [...]

Glow Recipe's influencer activity vs. related brands

BYOMA and Theinkeylist compete with Glow Recipe in the modern skincare space where education, ingredients, and routine-building drive conversion. These brands are frequently compared in influencer skincare breakdowns and product layering content.

Total influencer content

Glow Recipe leads with 23.1k sponsored posts, significantly outpacing BYOMA (10.4k posts) and Theinkeylist (8.1k posts). Across all three brands, the average volume is 13.9k posts, indicating mature, scaled influencer programs. Glow Recipe has more than double the total posts of BYOMA and The Inkey List.

By social platform

Glow Recipe leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Glow Recipe at 19.5k, BYOMA at 8.3k, Theinkeylist at 7.1k posts. Glow Recipe's activity is particularly concentrated on TikTok. On TikTok, Glow Recipe has more than double the posts of BYOMA and The Inkey List.

By geographical market

Glow Recipe has the highest estimated sponsored-post volume in United States (11k posts, 49.7%), Brazil (2k posts, 8.6%), United Kingdom (1.7k posts, 7.2%), while BYOMA leads in Canada with 487 posts (4.7%). Looking at United States specifically, the split is Glow Recipe at 11k posts (49.7%), BYOMA at 4.8k posts (46.1%), Theinkeylist at 3.7k posts (45.2%). Glow Recipe's strength in United States and United Kingdom may indicate a home-market focus, while BYOMA shows broader regional investment.