Maria Nila Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 482 pieces of influencer content sponsored by Maria Nila over the last 12 months.
This report breaks down where & how Maria Nila invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Maria Nila, see here: Maria Nila influencers.
Influencer activity throughout the year
Maria Nila's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Maria Nila's influencer activity by month
Number of sponsored posts
Maria Nila's sponsored post volume peaks in December with 81 posts, 102% higher than the monthly average of 40. February recorded the lowest activity at 16 posts, 60% below average. This could reflect a holiday-focused influencer strategy.
Maria Nila's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 4.3M, while January recorded the least at 130.3k. Across all tracked posts in the 12-month window, average views per post were 52.2k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. The top-performing tracked post, by @samira.sfiii, generated 2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Maria Nila's sponsored influencer collaborations break down by social platform:
- TikTok: 324 posts (67.2%)
- Instagram: 158 posts (32.8%)
Maria Nila's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Maria Nila.
Here are 2 examples of Maria Nila's recent sponsored collaborations (one each for Instagram, TikTok).
samira.sfiii x Maria Nila
![Instagram post by @samira.sfiii for Maria Nila. Caption reads: [...] hack for the perfekt half up do w/....](https://images.od.modash.io/90574e684c6bcf7c48f459e3d5899b6ec4a07c62)
Influencer bio
just a girl with lip gloss & too many dresses✨ Based in Hamburg/ Germany @influencing101 ✉️ info@samirasafi.com
Collaboration metrics
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zouetmaje x Maria Nila
Influencer bio
▪️zoumajepro@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Maria Nila are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Maria Nila's influencers average views (TikTok)
Based on each influencer's average views per post
Maria Nila's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (153.1k avg views/post):
elizabrowne x Maria Nila
![TikTok post by @elizabrowne for Maria Nila. Caption reads: [...] Buy them in Sephora UK from April 1st @Maria....](https://images.od.modash.io/781715430e56bff71eb3210435982ccfb74658f8)
Influencer bio
21 british eliza@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
carolinestordal x Maria Nila
Influencer bio
Call me Caro 🦦 Strolling around CPH 💌 carolinestordal@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Maria Nila's repeat partnerships
Out of 292 unique influencers in our dataset, 31 of them (11%) posted content for Maria Nila in 3 or more separate calendar months. The most consistent partner is @cenkinz, who has collaborated across 8 months with 13 total posts.
Here are 3 examples of Maria Nila's repeat influencer partnerships, with links to the sponsored content.
cenkinz x Maria Nila
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] habe ich bei der 6.1 von der....](https://images.od.modash.io/28943df6e3f03f8f31d92c7b564a83cbe29d3dc6)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] gebe ich am liebsten mit den....](https://images.od.modash.io/38925072a586f76d4bebb219e8700d04a2c85b78)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] ??😍
*Werbung
Wir haben mit....](https://images.od.modash.io/161613dc8bd2b23a8668969a5abc7f961822d621)
adamlukacs x Maria Nila
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] med mig!! 🥹💘 reklam för @Maria Nila ....](https://images.od.modash.io/0927666293127bb60b87ae28733b05944fc5a72f)
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] ready @OMAR 💘 ad/ using @Maria Nila....](https://images.od.modash.io/1ade37b948d0cc8f9d265f23b7231e87766438a6)
adamlukacs x Maria Nila
![Instagram post by @adamlukacs for Maria Nila. Caption reads: [...] 🤏🏼🤏🏼
advertising for....](https://images.od.modash.io/3feda2dd506e383e76fd487b4bf68d45d2f02607)
![Instagram post by @adamlukacs for Maria Nila. Caption reads: [...]
ad/using
@iomi.se
@bhbd....](https://images.od.modash.io/e37cada383d73b88d042b11e1ce0a424df85f8bd)
![Instagram post by @adamlukacs for Maria Nila. Caption reads: [...] all day
styling: @iomi.se....](https://images.od.modash.io/8f710fd382fa3a99b27a4bd159f00ab148a85883)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Maria Nila had the most influencer activity. 29.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18.7%)
- France (6%)
- Sweden (5.8%)
Maria Nila's influencer activity by market
Here is another example of Maria Nila collaborating with an influencer in United States.
desireinglander x Maria Nila
![Instagram post by @desireinglander for Maria Nila. Caption reads: [...]
Hair: @rickymotahair @marianilastockholm....](https://images.od.modash.io/536682eb096477b07c8300ae542eb65bba2ae14c)
Maria Nila's influencer activity vs. related brands
Maria Nila competes in premium haircare where OLAPLEX and Living Proof are major alternatives for results-driven routines. These brands vie for the same salon-influenced, education-heavy creator content around repair, styling, and hair transformations.
Total influencer content
Maria Nila vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 2.5k sponsored posts, significantly outpacing Living Proof (1.9k posts) and Maria Nila (482 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. OLAPLEX and Living Proof each have several times more total posts than Maria Nila.
By social platform
Maria Nila vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with OLAPLEX at 1.4k, Living Proof at 941, Maria Nila at 324 posts. On Instagram and TikTok, OLAPLEX and Living Proof each have several times more posts than Maria Nila.
By geographical market
Maria Nila vs. related brands influencer activity (by country)
Estimated sponsored posts in Maria Nila's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (1.2k posts, 48.6%), India (124 posts, 5%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (268 posts, 14.4%), Canada (76 posts, 4.1%), while Maria Nila leads in France with 29 posts (6%). Looking at United States specifically, the split is OLAPLEX at 1.2k posts (48.6%), Living Proof at 1.1k posts (60.4%), Maria Nila at 142 posts (29.4%). Maria Nila's strength in France may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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