Maria Nila Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Maria Nila over the last 12 months.
This report breaks down where & how Maria Nila invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Maria Nila, see here: Maria Nila influencers.
Influencer activity throughout the year
Maria Nila's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Maria Nila's influencer activity by month
Number of sponsored posts
Maria Nila's influencer output appears relatively consistent throughout the year, averaging about 143 sponsored posts per month. July recorded the highest volume at 191 posts (34% above average), while August was the quietest at 84 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Maria Nila's sponsored influencer collaborations break down by social platform:
- TikTok: 925 posts (53.4%)
- Instagram: 797 posts (46%)
- YouTube: 10 posts (0.6%)
Maria Nila's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Maria Nila.
Here are 3 examples of Maria Nila's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
desireinglander x Maria Nila
![Instagram post by @desireinglander for Maria Nila. Caption reads: [...] Advertisement Hair: @rickymotahair....](https://images.od.modash.io/536682eb096477b07c8300ae542eb65bba2ae14c)
Influencer bio
Contact: Desire@socialmgmts.com
Collaboration metrics
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cynthia__blin x Maria Nila
Influencer bio
Insta: Cynthia__blin 📩: cynthia@adcrew-paris.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MathildeHeather x Maria Nila
![YouTube post by @MathildeHeather for Maria Nila. Caption reads: [...] @UniteHairCare Finishing Spray by....](https://images.od.modash.io/0875bcf0c7696f51dc8b92f75ed0258203b2da8e)
Influencer bio
Professional Hair Stylist ✂️ | Salon Owner | Brand Ambassador | Girl Mum 💗 Living my millennial life through a lens... I will be bringing you hair tutorials, haircare advice, product reviews, style tips and the chaos of every day life. Subscribe and turn on notifications for new content every week. Enjoy the sh*t show!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Maria Nila are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Maria Nila's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.5% of partnerships featuring creators averaging <1K views, Maria Nila's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 23.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (795.6k avg views/post):
jonathankmonroe x Maria Nila
![TikTok post by @jonathankmonroe for Maria Nila. Caption reads: [...] I stopped my hair from BREAKING OFF! @Maria....](https://images.od.modash.io/f15f2d8104df66286dcafec11b85e5f7b13b409a)
Influencer bio
HAIR | BEAUTY | FOR ALL Biz ✉️: TeamJonathan@wilhelmina.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (6.8k avg views/post):
lilli.lnst x Maria Nila
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: [...] all meine Haarprodukte sind von @Maria Nila....](https://images.od.modash.io/f7a14174d7e1417c96336aacb265b1955c58063d)
Influencer bio
ℒ𝒾𝓁𝓁𝒾 Fashion • Beauty • Lifestyle just a girl who loves creating videos ☕️🧘🏼♀️ lilli.lnst-pr@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Maria Nila's repeat partnerships
Out of 1k unique influencers in our dataset, 35 of them (3%) posted content for Maria Nila in 3 or more separate calendar months. The most consistent partner is @bjornkrischker, who has collaborated across 10 months with 17 total posts.
Here are 3 examples of Maria Nila's repeat influencer partnerships, with links to the sponsored content.
adamlukacs x Maria Nila
![TikTok post by @adamlukacs for Maria Nila. Caption reads: reklam @Maria Nila SER NI denna glans? Maria [...].](https://images.od.modash.io/a325cb97a9848433d1f922aac1baf543c3e0616f)
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] innehåller reklam för @Maria Nila #copper....](https://images.od.modash.io/45deb1de2b99d59f7bf638877620053e89ce4503)
lilli.lnst x Maria Nila
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: [...] Tutorial? Alle Produkte von @Maria Nila....](https://images.od.modash.io/83d1d783c3fb8d578f0cf21a15db3c02e0d6ee84)
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: Ad| @Maria Nila liebe unsere Haare 🥹✨💗 [...].](https://images.od.modash.io/b972a2c6f73cb608ba66c204c330aa9c50b99d6e)
zhaklin_in_wien x Maria Nila
![Instagram post by @zhaklin_in_wien for Maria Nila. Caption reads: [...] the new Floral Drift from Maria Nila — it....](https://images.od.modash.io/bcf45a7ee707cb87be74761c26242505394bcaa4)
![Instagram post by @zhaklin_in_wien for Maria Nila. Caption reads: [...] hibernation mode with my @marianilastockholm....](https://images.od.modash.io/87a65f90864bc4aa7501376907a9000847bc9566)
![Instagram post by @zhaklin_in_wien for Maria Nila. Caption reads: [...] the good hair products - my....](https://images.od.modash.io/0abec31ba17094c190d14c01693e07a3d103c613)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Maria Nila had the most influencer activity. 31.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (17.9%)
- France (6.3%)
- Germany (5.1%)
Maria Nila's influencer activity by market
Here is another example of Maria Nila collaborating with an influencer in United States.
sharon.simplyinsane x Maria Nila
![Instagram post by @sharon.simplyinsane for Maria Nila. Caption reads: [...] without overcomplicating the routine.....](https://images.od.modash.io/261a7aee741c8b39fac00d3b422499741cb2ebad)
Maria Nila's influencer activity vs. related brands
Maria Nila overlaps with OUAI and Living Proof in premium haircare where performance and sensorial experience are central to creator reviews. They compete for salon-adjacent audiences seeking routine building and visible results.
Total influencer content
Maria Nila vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OUAI leads with 5.9k sponsored posts, marginally ahead of Living Proof (5.2k posts) and Maria Nila (1.7k posts). Across all three brands, the average volume is 4.3k posts, indicating mature, scaled influencer programs. OUAI and Living Proof have about three times as many total posts as Maria Nila in this comparison.
By social platform
Maria Nila vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Living Proof leads on Instagram and OUAI leads on TikTok and YouTube. The gap is most notable on TikTok, with OUAI at 4.3k, Living Proof at 3.7k, Maria Nila at 925 posts. OUAI's activity is particularly concentrated on TikTok. On TikTok, OUAI and Living Proof each have several times more posts than Maria Nila.
By geographical market
Maria Nila vs. related brands influencer activity (by country)
Estimated sponsored posts in Maria Nila's top markets
OUAI has the highest estimated sponsored-post volume in United States (3.2k posts, 54.7%), Indonesia (275 posts, 4.7%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (1k posts, 19.6%), India (188 posts, 3.6%), while Maria Nila leads in France with 109 posts (6.3%). Looking at United States specifically, the split is OUAI at 3.2k posts (54.7%), Living Proof at 3k posts (58.1%), Maria Nila at 553 posts (31.9%). Maria Nila's strength in France may indicate a home-market focus, while OUAI shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OUAI's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- FrostBuddy's Influencer Marketing Strategy
- Prequel Skin's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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