Maria Nila Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.7k pieces of influencer content sponsored by Maria Nila over the last 12 months.
This report breaks down where & how Maria Nila invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Maria Nila, see here: Maria Nila influencers.
Influencer activity throughout the year
Maria Nila's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Maria Nila's influencer activity by month
Number of sponsored posts
Maria Nila's influencer output appears relatively consistent throughout the year, averaging about 141 sponsored posts per month. April recorded the highest volume at 176 posts (25% above average), while August was the quietest at 98 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Maria Nila's sponsored influencer collaborations break down by social platform:
- TikTok: 921 posts (54.3%)
- Instagram: 767 posts (45.3%)
- YouTube: 7 posts (0.4%)
Maria Nila's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Maria Nila.
Here are 3 examples of Maria Nila's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
desireinglander x Maria Nila
![Instagram post by @desireinglander for Maria Nila. Caption reads: [...] Advertisement Hair: @rickymotahair....](https://images.od.modash.io/536682eb096477b07c8300ae542eb65bba2ae14c)
Influencer bio
Contact: Desire@socialmgmts.com 🇸🇪
Collaboration metrics
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cynthia__blin x Maria Nila
Influencer bio
Insta: Cynthia__blin 📩: cynthia@adcrew-paris.com
Collaboration metrics
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hairtalkbyemelie x Maria Nila
Influencer bio
Välkomna hit! Jag jobbar som frisör, älskar beauty och driver instagramkontot @hairtalkbyemelie. Här inne får ni följa serien I Badrumsskåpet där jag gästar olika personers hem och badrumsskåp samt en massa andra härliga videos! 💘
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.6%
- Carousels: 1.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Maria Nila are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Maria Nila's influencers average views (TikTok)
Based on each influencer's average views per post
With 33.3% of partnerships featuring creators averaging <1K views, Maria Nila's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 23.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (787.5k avg views/post):
jonathankmonroe x Maria Nila
![TikTok post by @jonathankmonroe for Maria Nila. Caption reads: [...] I stopped my hair from BREAKING OFF! @Maria....](https://images.od.modash.io/f15f2d8104df66286dcafec11b85e5f7b13b409a)
Influencer bio
HAIR | BEAUTY | FOR ALL Biz ✉️: TeamJonathan@wilhelmina.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (6.8k avg views/post):
lilli.lnst x Maria Nila
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: [...] all meine Haarprodukte sind von @Maria Nila....](https://images.od.modash.io/f7a14174d7e1417c96336aacb265b1955c58063d)
Influencer bio
𝑳𝒊𝒍𝒍𝒊 ⋆୨୧˚ Fashion • Beauty • Lifestyle my insta is more aesthetic @lilli.lnst lilli.lnst-pr@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Maria Nila's repeat partnerships
Out of 1k unique influencers in our dataset, 30 of them (3%) posted content for Maria Nila in 3 or more separate calendar months. The most consistent partner is @bjornkrischker, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of Maria Nila's repeat influencer partnerships, with links to the sponsored content.
adamlukacs x Maria Nila
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] med mig!! 🥹💘 reklam för @Maria Nila....](https://images.od.modash.io/0927666293127bb60b87ae28733b05944fc5a72f)
![TikTok post by @adamlukacs for Maria Nila. Caption reads: reklam @Maria Nila SER NI denna glans? Maria [...].](https://images.od.modash.io/a325cb97a9848433d1f922aac1baf543c3e0616f)
lilli.lnst x Maria Nila
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: [...] Tutorial? Alle Produkte von @Maria Nila....](https://images.od.modash.io/83d1d783c3fb8d578f0cf21a15db3c02e0d6ee84)
![TikTok post by @lilli.lnst for Maria Nila. Caption reads: Ad| @Maria Nila liebe unsere Haare 🥹✨💗 [...].](https://images.od.modash.io/b972a2c6f73cb608ba66c204c330aa9c50b99d6e)
cenkinz x Maria Nila
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] ??😍 *Werbung Wir haben mit....](https://images.od.modash.io/161613dc8bd2b23a8668969a5abc7f961822d621)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] haben wir mit @marianilaprofessional Cover....](https://images.od.modash.io/b988915a2acfd90e929776970d5ac4f38cb2f07f)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] Ammoniak haben wir mit der....](https://images.od.modash.io/43e88866e9f66c3c7445b62b3181835ce9efd855)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Maria Nila had the most influencer activity. 33.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (17.6%)
- France (6.8%)
- Sweden (6.7%)
Maria Nila's influencer activity by market
Here is another example of Maria Nila collaborating with an influencer in United States.
sharon.simplyinsane x Maria Nila
![Instagram post by @sharon.simplyinsane for Maria Nila. Caption reads: [...] without overcomplicating the routine.....](https://images.od.modash.io/261a7aee741c8b39fac00d3b422499741cb2ebad)
Maria Nila's influencer activity vs. related brands
Maria Nila competes with Living Proof and Moroccanoil in salon-adjacent, premium haircare focused on performance and routine compatibility. They share overlapping audiences who rely on creator testing, stylist tips, and transformation content.
Total influencer content
Maria Nila vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moroccanoil leads with 8.7k sponsored posts, significantly outpacing Living Proof (5.5k posts) and Maria Nila (1.7k posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Living Proof and Moroccanoil have several times more total posts than Maria Nila.
By social platform
Maria Nila vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Moroccanoil leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Moroccanoil at 3.8k, Living Proof at 1.9k, Maria Nila at 767 posts. On Instagram and TikTok, Living Proof and Moroccanoil each have several times more posts than Maria Nila.
By geographical market
Maria Nila vs. related brands influencer activity (by country)
Estimated sponsored posts in Maria Nila's top markets
Moroccanoil has the highest estimated sponsored-post volume in United States (3.7k posts, 42.8%), Brazil (495 posts, 5.7%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (971 posts, 17.5%), Canada (239 posts, 4.3%), while Maria Nila leads in France with 115 posts (6.8%). Looking at United States specifically, the split is Moroccanoil at 3.7k posts (42.8%), Living Proof at 3.1k posts (56%), Maria Nila at 561 posts (33.1%). Maria Nila's strength in France may indicate a home-market focus, while Moroccanoil shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Living Proof's Influencer Marketing Strategy
- Moroccanoil's Influencer Marketing Strategy
- Nine West's Influencer Marketing Strategy
- FrostBuddy's Influencer Marketing Strategy
- Prequel Skin's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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