Maria Nila Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by Maria Nila over the last 12 months.
This report breaks down where & how Maria Nila invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Maria Nila, see here: Maria Nila influencers.
Influencer activity throughout the year
Maria Nila's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Maria Nila's influencer activity by month
Number of sponsored posts
Maria Nila's influencer posting pattern appears irregular, with notable fluctuations month to month. May saw the highest output at 162 posts (40% above the 116 monthly average), while March was the quietest at 14 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Maria Nila's sponsored influencer collaborations break down by social platform:
- TikTok: 819 posts (59.1%)
- Instagram: 563 posts (40.6%)
- YouTube: 4 posts (0.3%)
Maria Nila's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Maria Nila.
Here are 3 examples of Maria Nila's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
samira.sfiii x Maria Nila
![Instagram post by @samira.sfiii for Maria Nila. Caption reads: [...] hack for the perfekt half up do w/....](https://images.od.modash.io/90574e684c6bcf7c48f459e3d5899b6ec4a07c62)
Influencer bio
just a girl with too many dresses & make-up✨ Based in Hamburg/ Germany @influencing101 ✉️ info@samirasafi.com
Collaboration metrics
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zouetmaje x Maria Nila
Influencer bio
▪️zoumajepro@gmail.com Créer tes propres sons en IA sur MUREKA 🎵 :
Collaboration metrics
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I.S.S.E.Y x Maria Nila
![YouTube post by @I.S.S.E.Y for Maria Nila. Caption reads: Maria Nila just launched at @sephorauk! Shop [...].](https://images.od.modash.io/c36f38028bb4d25e2414f4039251c711905e369a)
Influencer bio
Hi. I am ISSEY
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Maria Nila are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Maria Nila's influencers average views (TikTok)
Based on each influencer's average views per post
Maria Nila's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (170.6k avg views/post):
elizabrowne x Maria Nila
![TikTok post by @elizabrowne for Maria Nila. Caption reads: [...] Buy them in Sephora UK from April 1st @Maria....](https://images.od.modash.io/781715430e56bff71eb3210435982ccfb74658f8)
Influencer bio
21 british eliza@cadence-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
molexrose x Maria Nila
Influencer bio
☾ *.:｡✧:*･ﾟ girly things | pots/ reactive hypo awareness ceo / founder @Saltiee ★ molexrose@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Maria Nila's repeat partnerships
Out of 772 unique influencers in our dataset, 38 of them (5%) posted content for Maria Nila in 3 or more separate calendar months. The most consistent partner is @cenkinz, who has collaborated across 8 months with 14 total posts. @bencehankoszky alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of Maria Nila's repeat influencer partnerships, with links to the sponsored content.
cenkinz x Maria Nila
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] ihrer Haare abgedunkelt mit....](https://images.od.modash.io/49f2d21f62a7efca61dc3f24ad58d8678e01f566)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] Seminar in unserem Shop) mit....](https://images.od.modash.io/37032b32d30ea1386be333a4c9b7b29445d4be67)
![Instagram post by @cenkinz for Maria Nila. Caption reads: [...] habe ich bei der 6.1 von der....](https://images.od.modash.io/28943df6e3f03f8f31d92c7b564a83cbe29d3dc6)
adamlukacs x Maria Nila
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] med mig!! 🥹💘 reklam för @Maria Nila....](https://images.od.modash.io/0927666293127bb60b87ae28733b05944fc5a72f)
![TikTok post by @adamlukacs for Maria Nila. Caption reads: [...] ready @OMAR 💘 ad/ using @Maria Nila....](https://images.od.modash.io/1ade37b948d0cc8f9d265f23b7231e87766438a6)
cenkinz x Maria Nila
![TikTok post by @cenkinz for Maria Nila. Caption reads: [...] ihrer Haare abgedunkelt mit @Maria Nila +....](https://images.od.modash.io/61c9ac40266757ea35a00040dd42aa95de49cbfe)
![TikTok post by @cenkinz for Maria Nila. Caption reads: [...] Ammoniak haben wir mit der @Maria Nila Cover....](https://images.od.modash.io/cde0e839404d43b64e76d67c786432374af0e961)
![TikTok post by @cenkinz for Maria Nila. Caption reads: [...] ich am liebsten mit den @Maria Nila Booster....](https://images.od.modash.io/c0338779ec47c3d23d97e3e0bf8f7512309e4513)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Maria Nila had the most influencer activity. 31.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (17.6%)
- France (7.2%)
- Sweden (5.4%)
Maria Nila's influencer activity by market
Here is another example of Maria Nila collaborating with an influencer in United States.
desireinglander x Maria Nila
![Instagram post by @desireinglander for Maria Nila. Caption reads: [...] Advertisement Hair: @rickymotahair....](https://images.od.modash.io/536682eb096477b07c8300ae542eb65bba2ae14c)
Maria Nila's influencer activity vs. related brands
Maria Nila competes in premium haircare where results, hair health, and routine-building drive creator content. OLAPLEX and Living Proof target similar consumers and are leading references for influencer claims, before/after, and salon-to-home positioning.
Total influencer content
Maria Nila vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OLAPLEX leads with 9.4k sponsored posts, significantly outpacing Living Proof (6.5k posts) and Maria Nila (1.4k posts). Across all three brands, the average volume is 5.8k posts, indicating mature, scaled influencer programs. OLAPLEX and Living Proof have several times more total posts than Maria Nila.
By social platform
Maria Nila vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, OLAPLEX leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with OLAPLEX at 5.2k, Living Proof at 2.7k, Maria Nila at 563 posts. On Instagram and TikTok, OLAPLEX and Living Proof have several times more posts than Maria Nila.
By geographical market
Maria Nila vs. related brands influencer activity (by country)
Estimated sponsored posts in Maria Nila's top markets
OLAPLEX has the highest estimated sponsored-post volume in United States (4.5k posts, 47.2%), India (660 posts, 7%), while Living Proof has the highest estimated sponsored-post volume in United Kingdom (787 posts, 12.2%), Canada (258 posts, 4%), while Maria Nila leads in France with 100 posts (7.2%). Looking at United States specifically, the split is OLAPLEX at 4.5k posts (47.2%), Living Proof at 4k posts (61.7%), Maria Nila at 438 posts (31.6%). Maria Nila's strength in France may indicate a home-market focus, while OLAPLEX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OLAPLEX's Influencer Marketing Strategy
- Living Proof's Influencer Marketing Strategy
- Jaded LDN's Influencer Marketing Strategy
- Melinda Maria's Influencer Marketing Strategy
- SPANX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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