We analyzed 1.8k pieces of influencer content sponsored by zasuwasportswear over the last 12 months.
This report breaks down where & how zasuwasportswear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with zasuwasportswear, see here: zasuwasportswear influencers.
zasuwasportswear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
zasuwasportswear's sponsored post volume peaks in November with 256 posts, 70% higher than the monthly average of 151. July recorded the lowest activity at 62 posts, 59% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of zasuwasportswear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for zasuwasportswear.
Here are 1 examples of zasuwasportswear's recent sponsored collaborations (one each for Instagram).
Influencer bio
Una dentista muy deportista 🦷🏋🏻♀️ Conseguimos TU mejor versión🌸BIENVENIDA ✉️ emypolrod@gmail.com 🇨🇺🇪🇸 Sevilla 🩷@teveo 🏷️EMYPR 🎀 @io.genix 🏷️ EMYPR
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers zasuwasportswear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44% of partnerships featuring creators averaging 1K-5K views, zasuwasportswear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (107.4k avg views/post, 161.6k followers):
Influencer bio
Eve ✨ fashion • beauty • lifestyle — & everything in between | LA🌴 DM/ Email for collabs 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post, 116.3k followers):
Influencer bio
Content creator: beauty,fashion,lifestyle 🖤 📧collabs : afiyaherika@gmail.com 23.07.21 CANCER FREE 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 635 unique influencers in our dataset, 56 of them (9%) posted content for zasuwasportswear in 3 or more separate calendar months. The most consistent partner is @monicafarfan999, who has collaborated across 10 months with 15 total posts.
Here are 3 examples of zasuwasportswear's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where zasuwasportswear had the most influencer activity. 17.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of zasuwasportswear collaborating with an influencer in Italy.
zasuwasportswear competes with BOMBSHELL SPORTSWEAR and TLF Apparel in gym-focused activewear targeting performance and physique-driven aesthetics. Their influencer strategies commonly rely on training content, fit checks, and athlete ambassador programs.
Total sponsored posts tracked (last 12 months)
TLF Apparel leads with 2.3k sponsored posts, notably outpacing BOMBSHELL SPORTSWEAR (2k posts) and zasuwasportswear (1.8k posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
zasuwasportswear leads on Instagram, while TLF Apparel has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with zasuwasportswear at 1.8k, BOMBSHELL SPORTSWEAR at 1.4k, TLF Apparel at 1.1k posts. zasuwasportswear's activity is particularly concentrated on Instagram. On Instagram, zasuwasportswear has more posts than BOMBSHELL SPORTSWEAR and TLF Apparel combined.
Estimated sponsored posts in zasuwasportswear's top markets
TLF Apparel has the highest estimated sponsored-post volume in United States (1.6k posts, 70.4%), Canada (111 posts, 4.8%), suggesting a North America focus, while zasuwasportswear has the highest estimated sponsored-post volume in Italy (274 posts, 15%), Spain (246 posts, 13.5%), suggesting a Europe focus, while BOMBSHELL SPORTSWEAR leads in Brazil with 191 posts (9.7%). Looking at United States specifically, the split is TLF Apparel at 1.6k posts (70.4%), BOMBSHELL SPORTSWEAR at 1.1k posts (55.5%), zasuwasportswear at 323 posts (17.7%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.