We analyzed 2.4k pieces of influencer content sponsored by zasuwasportswear over the last 12 months.
This report breaks down where & how zasuwasportswear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with zasuwasportswear, see here: zasuwasportswear influencers.
zasuwasportswear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
zasuwasportswear's sponsored post volume peaks in May with 310 posts, 55% higher than the monthly average of 200. April recorded the lowest activity at 40 posts, 80% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of zasuwasportswear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for zasuwasportswear.
Here are 1 examples of zasuwasportswear's recent sponsored collaborations (one each for Instagram).
Influencer bio
✨Tips para mujeres reales T ayudo a conseguir TU mejor versión 🌸🩷 ✉️ emypolrod@gmail.com 🇨🇺🇪🇸 @io.genix 🏷️EMYPR @teveo
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers zasuwasportswear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 45.5% of partnerships featuring creators averaging 1K-5K views, zasuwasportswear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (107.4k avg views/post, 1.2M followers):
Influencer bio
Eve ✨ fashion • beauty • lifestyle — & everything in between | LA🌴 DM/ Email for collabs 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.3k avg views/post, 15.6k followers):
Influencer bio
Photomodel 📍Torino Moldavian 🇲🇩 For 📸 and brands DM📩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 704 unique influencers in our dataset, 87 of them (12%) posted content for zasuwasportswear in 3 or more separate calendar months. The most consistent partner is @juliia_bounty, who has collaborated across 12 months with 47 total posts.
Here are 3 examples of zasuwasportswear's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where zasuwasportswear had the most influencer activity. 17.1% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of zasuwasportswear collaborating with an influencer in Spain.
Gymshark and BOMBSHELL SPORTSWEAR are both direct-to-consumer fitness apparel brands that compete for the same activewear audience as zasuwasportswear. They also rely heavily on influencer-led marketing, making them strong benchmarks for strategy and creator partnerships.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 37.7k sponsored posts, significantly outpacing BOMBSHELL SPORTSWEAR (3.5k posts) and zasuwasportswear (2.4k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than zasuwasportswear and BOMBSHELL SPORTSWEAR.
Sponsored posts by platform
zasuwasportswear leads on YouTube, while Gymshark has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Gymshark at 24.8k, BOMBSHELL SPORTSWEAR at 560, zasuwasportswear at 0 posts. zasuwasportswear's activity is particularly concentrated on Instagram. On TikTok, Gymshark has far more posts than zasuwasportswear and BOMBSHELL SPORTSWEAR.
Estimated sponsored posts in zasuwasportswear's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 54.2%), United Kingdom (5.9k posts, 15.8%), Mexico (1.3k posts, 3.5%), suggesting a North America focus, while zasuwasportswear has the highest estimated sponsored-post volume in Italy (411 posts, 17.1%), Spain (339 posts, 14.1%), suggesting a Europe focus, while BOMBSHELL SPORTSWEAR leads in Brazil with 243 posts (7%). Looking at United States specifically, the split is Gymshark at 20k posts (54.2%), BOMBSHELL SPORTSWEAR at 2k posts (56.6%), zasuwasportswear at 403 posts (16.8%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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