We analyzed 2.1k pieces of influencer content sponsored by zasuwasportswear over the last 12 months.
This report breaks down where & how zasuwasportswear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with zasuwasportswear, see here: zasuwasportswear influencers.
zasuwasportswear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
zasuwasportswear's sponsored post volume appears to trend upward over the 12-month period, rising from 176 posts in January to 186 in December. The peak month, November, reached 256 posts, 49% higher than the monthly average of 172.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of zasuwasportswear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for zasuwasportswear.
Here are 1 examples of zasuwasportswear's recent sponsored collaborations (one each for Instagram).
Influencer bio
✨Tips para mujeres reales T ayudo a conseguir TU mejor versión 🌸🩷 ✉️ emypolrod@gmail.com 🇨🇺🇪🇸 @io.genix 🏷️EMYPR @teveo
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers zasuwasportswear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.8% of partnerships featuring creators averaging 1K-5K views, zasuwasportswear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (107.4k avg views/post):
Influencer bio
Eve ✨ fashion • beauty • lifestyle — & everything in between | LA🌴 DM/ Email for collabs 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post):
Influencer bio
Content creator: beauty,fashion,lifestyle 🖤 📧collabs : afiyaherika@gmail.com 23.07.21 CANCER FREE 🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 637 unique influencers in our dataset, 68 of them (11%) posted content for zasuwasportswear in 3 or more separate calendar months. The most consistent partner is @juliia_bounty, who has collaborated across 11 months with 44 total posts.
Here are 3 examples of zasuwasportswear's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where zasuwasportswear had the most influencer activity. 16.4% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of zasuwasportswear collaborating with an influencer in Italy.
zasuwasportswear competes directly with Gymshark and AYBL in women’s activewear and gym-lifestyle apparel marketed heavily through fitness creators. The overlap is strongest in performance leggings/sets and community-led influencer programs.
Total sponsored posts tracked (last 12 months)
AYBL leads with 45.2k sponsored posts, notably outpacing Gymshark (39.2k posts) and zasuwasportswear (2.1k posts). Across all three brands, the average volume is 28.8k posts, indicating mature, scaled influencer programs. Gymshark and AYBL have each published tens of thousands of posts, while zasuwasportswear has a few thousand.
Sponsored posts by platform
Among these brands, AYBL leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on Instagram, with AYBL at 21.1k, Gymshark at 12.5k, zasuwasportswear at 2.1k posts. zasuwasportswear's activity is particularly concentrated on Instagram. On TikTok and YouTube, Gymshark and AYBL have thousands of posts while zasuwasportswear has none.
Estimated sponsored posts in zasuwasportswear's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while AYBL has the highest estimated sponsored-post volume in United Kingdom (9.3k posts, 20.5%), Canada (1.8k posts, 4%), while zasuwasportswear has the highest estimated sponsored-post volume in Italy (339 posts, 16.4%), Spain (296 posts, 14.3%), suggesting a Europe focus. Looking at United States specifically, the split is Gymshark at 22k posts (56%), AYBL at 21k posts (46.9%), zasuwasportswear at 333 posts (16.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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