We analyzed 2.4k pieces of influencer content sponsored by zasuwasportswear over the last 12 months.
This report breaks down where & how zasuwasportswear invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with zasuwasportswear, see here: zasuwasportswear influencers.
zasuwasportswear's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
zasuwasportswear's sponsored post volume peaks in May with 316 posts, 56% higher than the monthly average of 202. March recorded the lowest activity at 3 posts, 99% below average. This may indicate a spring and summer campaign focus.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of zasuwasportswear's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for zasuwasportswear.
Here are 1 examples of zasuwasportswear's recent sponsored collaborations (one each for Instagram).
Influencer bio
✨Tips para mujeres reales T ayudo a conseguir TU mejor versión 🌸🩷 ✉️ emypolrod@gmail.com 🇨🇺🇪🇸 @io.genix 🏷️EMYPR @teveo
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers zasuwasportswear are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.9% of partnerships featuring creators averaging 1K-5K views, zasuwasportswear's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (107.4k avg views/post):
Influencer bio
Eve ✨ fashion • beauty • lifestyle — & everything in between | LA🌴 DM/ Email for collabs 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.8k avg views/post):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 710 unique influencers in our dataset, 89 of them (13%) posted content for zasuwasportswear in 3 or more separate calendar months. The most consistent partner is @juliia_bounty, who has collaborated across 11 months with 44 total posts.
Here are 3 examples of zasuwasportswear's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Italy is where zasuwasportswear had the most influencer activity. 17.6% of their live influencer content in the last 12 months was posted by Italian influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of zasuwasportswear collaborating with an influencer in Italy.
Zasuwasportswear sits in performance/athleisure where fit checks and training content drive sales. TLF Apparel and NVGTN target comparable gym-focused audiences and are common benchmarks for creator-led activewear launches and affiliate programs.
Total sponsored posts tracked (last 12 months)
TLF Apparel leads with 5.4k sponsored posts, significantly outpacing zasuwasportswear (2.4k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
Among these brands, TLF Apparel leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with TLF Apparel at 4.2k, zasuwasportswear at 2.4k, Nvgtn at 1.4k posts. zasuwasportswear's activity is particularly concentrated on Instagram. Zasuwasportswear has no posts on TikTok or YouTube, while TLF Apparel and Nvgtn have active posting on both platforms.
Estimated sponsored posts in zasuwasportswear's top markets
TLF Apparel has the highest estimated sponsored-post volume in United States (3.9k posts, 72.1%), United Kingdom (266 posts, 4.9%), Brazil (255 posts, 4.7%), while zasuwasportswear has the highest estimated sponsored-post volume in Italy (426 posts, 17.6%), Spain (337 posts, 13.9%), suggesting a Europe focus, while Nvgtn leads in Canada with 69 posts (3.6%). Looking at United States specifically, the split is TLF Apparel at 3.9k posts (72.1%), Nvgtn at 1.4k posts (72%), zasuwasportswear at 424 posts (17.5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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