BOMBSHELL SPORTSWEAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by BOMBSHELL SPORTSWEAR over the last 12 months.
This report breaks down where & how BOMBSHELL SPORTSWEAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOMBSHELL SPORTSWEAR, see here: BOMBSHELL SPORTSWEAR influencers.
Influencer activity throughout the year
BOMBSHELL SPORTSWEAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BOMBSHELL SPORTSWEAR's influencer activity by month
Number of sponsored posts
BOMBSHELL SPORTSWEAR's influencer output appears relatively consistent throughout the year, averaging about 293 sponsored posts per month. October recorded the highest volume at 375 posts (28% above average), while June was the quietest at 124 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOMBSHELL SPORTSWEAR's sponsored influencer collaborations break down by social platform:
- Instagram: 2.9k posts (82.1%)
- TikTok: 557 posts (15.8%)
- YouTube: 75 posts (2.1%)
BOMBSHELL SPORTSWEAR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOMBSHELL SPORTSWEAR.
Here are 3 examples of BOMBSHELL SPORTSWEAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
dreathomas x BOMBSHELL SPORTSWEAR
![Instagram post by @dreathomas for BOMBSHELL SPORTSWEAR. Caption reads: [...] between each round 🤌🏼 Outfit:....](https://images.od.modash.io/99a255bcd7d0879e7f0dae6f548e29e038993d86)
Influencer bio
Founder @allyou I help women show up for themselves through fitness ✨ ⬇️ Join My Fitness Programs
Collaboration metrics
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idabergfoth x BOMBSHELL SPORTSWEAR
![TikTok post by @idabergfoth for BOMBSHELL SPORTSWEAR. Caption reads: [...] The outfit or the abs workout 😍 @Bombshell....](https://images.od.modash.io/40f1631cd5b794d7f6f649e7ec595220c3e792d5)
Influencer bio
TRAIN WITH ME 👇🏻
Collaboration metrics
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LauralieChapadosIFBBPro x BOMBSHELL SPORTSWEAR
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] CHAP 👟 Training Gear & Outfits – Bombshell....](https://images.od.modash.io/918525df90404e92bcae577e3a32e355d78d7060)
Influencer bio
Welcome to my Youtube Channel and thank you for tuning in! My name is Lauralie Chapados. I am an IFBB Bikini Pro. Born 1996 French Canadian. 2024 Ms Bikini Olympia, 3 times (undisputed) Arnold Classic Champion. 7 times Olympian. 12 Pro Wins. Unfamously known as the Dark Horse. Daily active on my Instagram page : https://www.instagram.com/lauraliechap/?hl=en Sign up to my training & community subscription : https://www.solin.stream/lauraliechapados/p All links of what I use & discount codes : https://linktr.ee/Lauraliechap With love always, LL
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 50.9%
- Posts: 49.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BOMBSHELL SPORTSWEAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BOMBSHELL SPORTSWEAR's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.2% of partnerships featuring creators averaging 1K-5K views, BOMBSHELL SPORTSWEAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (72.6k avg views/post):
cousmithh x BOMBSHELL SPORTSWEAR
![Instagram post by @cousmithh for BOMBSHELL SPORTSWEAR. Caption reads: [...] rear delt flies Let’s get it! 🩷....](https://images.od.modash.io/521a3c46f1446be2a72af9d5e776127e6fb984a8)
Influencer bio
athlete | coach DM me ‘STRONG’ for more info ♡ @bombshellsportswear | cousmithh @velocity_activewear @elev8.foods @purevitalabs | court
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.6k avg views/post):
inciicelikk x BOMBSHELL SPORTSWEAR
Influencer bio
IFBB BIKINI PRO incicelik@moonnect.com Online Koçluk📥 @_bikini_style__international @_bikini_style_ @bigjoysports “inci10”
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BOMBSHELL SPORTSWEAR's repeat partnerships
Out of 743 unique influencers in our dataset, 50 of them (7%) posted content for BOMBSHELL SPORTSWEAR in 3 or more separate calendar months. The most consistent partner is @elicastillo___, who has collaborated across 12 months with 58 total posts.
Here are 3 examples of BOMBSHELL SPORTSWEAR's repeat influencer partnerships, with links to the sponsored content.
elicastillo___ x BOMBSHELL SPORTSWEAR
![Instagram post by @elicastillo___ for BOMBSHELL SPORTSWEAR. Caption reads: [...] to my routine and my @bombshellsportswear....](https://images.od.modash.io/2e41739f8db5228680e8f6d4b8fe7955c1145a9b)
maureenblanquisco.pro x BOMBSHELL SPORTSWEAR
![Instagram post by @maureenblanquisco.pro for BOMBSHELL SPORTSWEAR. Caption reads: [...] that bit me 😆 @bombshellsportswear....](https://images.od.modash.io/d090598ae56107cb0f517e6dd9ebb5086e438fd1)
![Instagram post by @maureenblanquisco.pro for BOMBSHELL SPORTSWEAR. Caption reads: @bombshellsportswear 💋 #bombshellsportswear [...].](https://images.od.modash.io/e24427fad6069b9d60b83b1bc7d9318586eab4fc)
LauralieChapadosIFBBPro x BOMBSHELL SPORTSWEAR
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] Gear & Outfits – Bombshell Sportswear |....](https://images.od.modash.io/725ef09b65b58e6f65d47085402cabdebe569da3)
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] Gear & Outfits – Bombshell Sportswear |....](https://images.od.modash.io/31e7e2bae1d6d7c2279020421718feb3ca3c701e)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BOMBSHELL SPORTSWEAR had the most influencer activity. 58.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.6%)
- United Kingdom (4.5%)
- Canada (4.3%)
BOMBSHELL SPORTSWEAR's influencer activity by market
Here is another example of BOMBSHELL SPORTSWEAR collaborating with an influencer in United States.
maarebeaar x BOMBSHELL SPORTSWEAR
BOMBSHELL SPORTSWEAR's influencer activity vs. related brands
BOMBSHELL SPORTSWEAR competes with Gymshark and NVGTN in figure-enhancing activewear, targeting similar gym audiences through try-on hauls, performance fit checks, and athlete/influencer affiliate programs.
Total influencer content
BOMBSHELL SPORTSWEAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, significantly outpacing BOMBSHELL SPORTSWEAR (3.5k posts) and Nvgtn (2k posts). Across all three brands, the average volume is 14.9k posts, indicating mature, scaled influencer programs. Gymshark has multiple times more total posts than BOMBSHELL SPORTSWEAR and Nvgtn.
By social platform
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, BOMBSHELL SPORTSWEAR at 557, Nvgtn at 537 posts. BOMBSHELL SPORTSWEAR's activity is particularly concentrated on Instagram. On TikTok, Gymshark has multiple times more posts than BOMBSHELL SPORTSWEAR and Nvgtn.
By geographical market
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by country)
Estimated sponsored posts in BOMBSHELL SPORTSWEAR's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while BOMBSHELL SPORTSWEAR leads in Brazil with 268 posts (7.6%), while Nvgtn leads in Canada with 80 posts (4.1%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), BOMBSHELL SPORTSWEAR at 2.1k posts (58.2%), Nvgtn at 1.4k posts (71.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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