BOMBSHELL SPORTSWEAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.5k pieces of influencer content sponsored by BOMBSHELL SPORTSWEAR over the last 12 months.
This report breaks down where & how BOMBSHELL SPORTSWEAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOMBSHELL SPORTSWEAR, see here: BOMBSHELL SPORTSWEAR influencers.
Influencer activity throughout the year
BOMBSHELL SPORTSWEAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BOMBSHELL SPORTSWEAR's influencer activity by month
Number of sponsored posts
BOMBSHELL SPORTSWEAR's influencer output appears relatively consistent throughout the year, averaging about 289 sponsored posts per month. October recorded the highest volume at 364 posts (26% above average), while April was the quietest at 90 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOMBSHELL SPORTSWEAR's sponsored influencer collaborations break down by social platform:
- Instagram: 2.9k posts (83.9%)
- TikTok: 560 posts (16.1%)
BOMBSHELL SPORTSWEAR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOMBSHELL SPORTSWEAR.
Here are 2 examples of BOMBSHELL SPORTSWEAR's recent sponsored collaborations (one each for Instagram, TikTok).
abigailspenserhu x BOMBSHELL SPORTSWEAR
Influencer bio
胡馨婉 Founder @lumefranceofficial Empower Wellness 🍃 “Inward”🎵 YouTube 730M 👁️ NYC/London Max@newworldinvestsgroup.com
Collaboration metrics
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olhamayy x BOMBSHELL SPORTSWEAR
![TikTok post by @olhamayy for BOMBSHELL SPORTSWEAR. Caption reads: [...] – if they’re done right. Wearing @Bombshell....](https://images.od.modash.io/67aa750128f6dd0e4d8372b7edd96b6de5f46d3b)
Influencer bio
💪 Transform your body at home ✨ My program “Strong & Slim 1.0” is out now 👇 Join here @Bombshell Sportswear code: OLGA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 53%
- Posts: 47%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BOMBSHELL SPORTSWEAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BOMBSHELL SPORTSWEAR's influencers average views (Instagram)
Based on each influencer's average views per post
With 33.2% of partnerships featuring creators averaging 1K-5K views, BOMBSHELL SPORTSWEAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 31.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (924.0k avg views/post):
gracieannmurphy x BOMBSHELL SPORTSWEAR
![Instagram post by @gracieannmurphy for BOMBSHELL SPORTSWEAR. Caption reads: [...] (just be both) 💓💓 - - #bombshellsportswear....](https://images.od.modash.io/d428373cb513e2a8fbb6dead3038a710a2fcafc1)
Influencer bio
No one judges me but God Faith-led • Strong body • Soft heart 🇨🇦✉️ gracieanncreative@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.6k avg views/post):
tcrosleyfit x BOMBSHELL SPORTSWEAR
Influencer bio
Where strength meets flow🤍 Strength + Pilates + Holistic Nutrition Coach @vitaltrainingsystems - @bombshellsportswear @paragonfitwear ⬇️ my links
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BOMBSHELL SPORTSWEAR's repeat partnerships
Out of 795 unique influencers in our dataset, 56 of them (7%) posted content for BOMBSHELL SPORTSWEAR in 3 or more separate calendar months. The most consistent partner is @kristen_frankow, who has collaborated across 12 months with 161 total posts. @kristen_frankow alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of BOMBSHELL SPORTSWEAR's repeat influencer partnerships, with links to the sponsored content.
kristen_frankow x BOMBSHELL SPORTSWEAR
![Instagram post by @kristen_frankow for BOMBSHELL SPORTSWEAR. Caption reads: [...] code KRISTEN for 5% off @bombshellsportswear....](https://images.od.modash.io/1b80142a299aaf6afedf871b293fffcea9492da4)
![Instagram post by @kristen_frankow for BOMBSHELL SPORTSWEAR. Caption reads: [...] is in the work 🖤 —— @bombshellsportswear....](https://images.od.modash.io/f17acebb9af670a4b78f8b4cd7bda979443347ab)
![Instagram post by @kristen_frankow for BOMBSHELL SPORTSWEAR. Caption reads: [...] does something to me. @bombshellsportswear....](https://images.od.modash.io/b33afc067fa0821e8512cea68680607b96cf6aae)
elicastillo___ x BOMBSHELL SPORTSWEAR
![Instagram post by @elicastillo___ for BOMBSHELL SPORTSWEAR. Caption reads: [...] to my routine and my @bombshellsportswear....](https://images.od.modash.io/2e41739f8db5228680e8f6d4b8fe7955c1145a9b)
juliepauliner x BOMBSHELL SPORTSWEAR
![Instagram post by @juliepauliner for BOMBSHELL SPORTSWEAR. Caption reads: [...] ¡AZUL eléctrico! 🎶🔥 @bombshellsportswear....](https://images.od.modash.io/95dcbdec1c41b0d9c2168c8c0755ecf41820199d)
![Instagram post by @juliepauliner for BOMBSHELL SPORTSWEAR. Caption reads: [...] Friday 6/27 at 8AM PST @bombshellsportswear....](https://images.od.modash.io/8e33de4cbf1933b441e04a44aec82b76c09e0fa5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BOMBSHELL SPORTSWEAR had the most influencer activity. 56.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7%)
- United Kingdom (4.4%)
- India (3.7%)
BOMBSHELL SPORTSWEAR's influencer activity by market
Here is another example of BOMBSHELL SPORTSWEAR collaborating with an influencer in United States.
jennyylynne x BOMBSHELL SPORTSWEAR
BOMBSHELL SPORTSWEAR's influencer activity vs. related brands
BOMBSHELL SPORTSWEAR competes with DFYNE and NVGTN in figure-enhancing gym apparel, sharing an audience that responds to try-ons, glute-focused fit content, and fitness creator partnerships.
Total influencer content
BOMBSHELL SPORTSWEAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 119.7k sponsored posts, significantly outpacing BOMBSHELL SPORTSWEAR (3.5k posts) and Nvgtn (1.9k posts). Across all three brands, the average volume is 41.7k posts, indicating mature, scaled influencer programs. DFYNE has far more total posts than BOMBSHELL SPORTSWEAR and Nvgtn.
By social platform
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with DFYNE at 62.6k, BOMBSHELL SPORTSWEAR at 560, Nvgtn at 502 posts. BOMBSHELL SPORTSWEAR's activity is particularly concentrated on Instagram. On Instagram and TikTok, DFYNE has far more posts than BOMBSHELL SPORTSWEAR and Nvgtn.
By geographical market
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by country)
Estimated sponsored posts in BOMBSHELL SPORTSWEAR's top markets
DFYNE has the highest estimated sponsored-post volume in United States (61k posts, 50.7%), United Kingdom (17k posts, 14.1%), Australia (6.6k posts, 5.5%), while BOMBSHELL SPORTSWEAR leads in Brazil with 243 posts (7%), while Nvgtn leads in Canada with 69 posts (3.6%). Looking at United States specifically, the split is DFYNE at 61k posts (50.7%), BOMBSHELL SPORTSWEAR at 2k posts (56.6%), Nvgtn at 1.4k posts (72%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- DFYNE's Influencer Marketing Strategy
- Nvgtn's Influencer Marketing Strategy
- xTool's Influencer Marketing Strategy
- BURGA's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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