BOMBSHELL SPORTSWEAR Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 891 pieces of influencer content sponsored by BOMBSHELL SPORTSWEAR over the last 12 months.
This report breaks down where & how BOMBSHELL SPORTSWEAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOMBSHELL SPORTSWEAR, see here: BOMBSHELL SPORTSWEAR influencers.
Influencer activity throughout the year
BOMBSHELL SPORTSWEAR's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
BOMBSHELL SPORTSWEAR's influencer activity by month
Number of sponsored posts
BOMBSHELL SPORTSWEAR's influencer activity appears to have tapered over the year, from 46 posts in January down to 36 in December. May was the busiest month at 149 posts, 101% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOMBSHELL SPORTSWEAR's sponsored influencer collaborations break down by social platform:
- Instagram: 660 posts (74.1%)
- TikTok: 158 posts (17.7%)
- YouTube: 73 posts (8.2%)
BOMBSHELL SPORTSWEAR's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOMBSHELL SPORTSWEAR.
Here are 3 examples of BOMBSHELL SPORTSWEAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
angelinacardino x BOMBSHELL SPORTSWEAR
![Instagram post by @angelinacardino for BOMBSHELL SPORTSWEAR. Caption reads: [...] we take a moment foot the fit…....](https://images.od.modash.io/a1d7c7d7ad7c416b9e9277c10b8fe5e92748d0d3)
Influencer bio
check out my challenges in the links below🫶🏻 workouts | gym fits @teveo @keepthatpump @paragonfitwear @vmisports | ANGIE @bombshellsportswear | ANGIEC
Collaboration metrics
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angelinacardd x BOMBSHELL SPORTSWEAR
Influencer bio
@KEEPTHATPUMP @Paragon Fitwear @VMI Sports dc ANGIE @Gymreapers ANGELINA10 @Bombshell Sportswear ANGIEC 💌 IG@gmail.com
Collaboration metrics
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LauralieChapadosIFBBPro x BOMBSHELL SPORTSWEAR
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] CHAP 👟 Training Gear & Outfits – Bombshell....](https://images.od.modash.io/918525df90404e92bcae577e3a32e355d78d7060)
Influencer bio
Welcome to my Youtube Channel and thank you for tuning in! My name is Lauralie Chapados. I am an IFBB Bikini Pro. Born 1996 French Canadian. 2024 Ms Bikini Olympia, 3 times (undisputed) Arnold Classic Champion. 7 times Olympian. 12 Pro Wins. Unfamously known as the Dark Horse. Daily active on my Instagram page : https://www.instagram.com/lauraliechap/?hl=en Sign up to my training & community subscription : https://www.solin.stream/lauraliechapados/p All links of what I use & discount codes : https://linktr.ee/Lauraliechap With love always, LL
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.8%
- Posts: 44.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BOMBSHELL SPORTSWEAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BOMBSHELL SPORTSWEAR's influencers average views (Instagram)
Based on each influencer's average views per post
With 41.2% of partnerships featuring creators averaging 1K-5K views, BOMBSHELL SPORTSWEAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (7.1k avg views/post, 120.0k followers):
mlkellyyy x BOMBSHELL SPORTSWEAR
Influencer bio
Irish Vocalist- Europe & UAE Private Events & Weddings Model • Brand Collaborations Online Coaching Bookings ↓
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.2k avg views/post, 46.5k followers):
jennyylynne x BOMBSHELL SPORTSWEAR
![Instagram post by @jennyylynne for BOMBSHELL SPORTSWEAR. Caption reads: [...] athlete, look like a bombshell 💋....](https://images.od.modash.io/16f1f3e7703c043998f482a8067a29dbba4f790d)
Influencer bio
personal trainer 📍LA helping women build the booty with a mindset to match @theone.elitetraining ⬇️ apply below @bombshellsportswear code: JENNY
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BOMBSHELL SPORTSWEAR's repeat partnerships
Out of 244 unique influencers in our dataset, 17 of them (7%) posted content for BOMBSHELL SPORTSWEAR in 3 or more separate calendar months. The most consistent partner is @LauralieChapadosIFBBPro, who has collaborated across 12 months with 52 total posts. @LauralieChapadosIFBBPro alone accounts for 6% of all tracked sponsored content.
Here are 3 examples of BOMBSHELL SPORTSWEAR's repeat influencer partnerships, with links to the sponsored content.
LauralieChapadosIFBBPro x BOMBSHELL SPORTSWEAR
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] Gear & Outfits – Bombshell Sportswear |....](https://images.od.modash.io/725ef09b65b58e6f65d47085402cabdebe569da3)
![YouTube post by @LauralieChapadosIFBBPro for BOMBSHELL SPORTSWEAR. Caption reads: [...] Gear & Outfits – Bombshell Sportswear |....](https://images.od.modash.io/31e7e2bae1d6d7c2279020421718feb3ca3c701e)
windseyallen x BOMBSHELL SPORTSWEAR
![TikTok post by @windseyallen for BOMBSHELL SPORTSWEAR. Caption reads: [...] glute workout wearing: @Bombshell Sportswear....](https://images.od.modash.io/2a54b5958ed4b21607746add71da633f458eb2f7)
![TikTok post by @windseyallen for BOMBSHELL SPORTSWEAR. Caption reads: [...] in the floor Wearing: @Bombshell Sportswear....](https://images.od.modash.io/c63b334aa1bc83412479ce322fbbb21cde952b5b)
![TikTok post by @windseyallen for BOMBSHELL SPORTSWEAR. Caption reads: @Bombshell Sportswear HAUL 🩵 All in an XS! [...].](https://images.od.modash.io/7ee99f890fe10c0565edff093870b9e166f63bca)
angelinacardd x BOMBSHELL SPORTSWEAR
![TikTok post by @angelinacardd for BOMBSHELL SPORTSWEAR. Caption reads: [...] you need 🫶🏻 wearing @Bombshell Sportswear....](https://images.od.modash.io/de18ae1dd0cd4c2d40f9e5eb90f4ad7154a08409)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BOMBSHELL SPORTSWEAR had the most influencer activity. 59.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (7.6%)
- United Kingdom (3.9%)
- Canada (3.9%)
BOMBSHELL SPORTSWEAR's influencer activity by market
Here is another example of BOMBSHELL SPORTSWEAR collaborating with an influencer in United States.
baabimanu x BOMBSHELL SPORTSWEAR
![Instagram post by @baabimanu for BOMBSHELL SPORTSWEAR. Caption reads: [...] of 15 reps each exercise- outfit....](https://images.od.modash.io/22743ee7ed29b6bd2f21470d79d96f77dd44ef79)
BOMBSHELL SPORTSWEAR's influencer activity vs. related brands
Bombshell Sportswear, Gymshark, and AYBL all compete in women’s performance/athleisure apparel with a strong fitness-influencer flywheel. Their audiences overlap across gym, lifestyle, and transformation content on Instagram and TikTok.
Total influencer content
BOMBSHELL SPORTSWEAR vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.6k sponsored posts, marginally ahead of AYBL (37.5k posts) and BOMBSHELL SPORTSWEAR (891 posts). Across all three brands, the average volume is 26k posts, indicating mature, scaled influencer programs. Gymshark and AYBL have tens of thousands of total posts, while BOMBSHELL SPORTSWEAR has under 1,000.
By social platform
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AYBL leads on Instagram and Gymshark leads on TikTok and YouTube. The gap is most notable on TikTok, with Gymshark at 27.4k, AYBL at 25.1k, BOMBSHELL SPORTSWEAR at 158 posts. BOMBSHELL SPORTSWEAR's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark and AYBL have tens of thousands of posts each, while BOMBSHELL SPORTSWEAR has hundreds.
By geographical market
BOMBSHELL SPORTSWEAR vs. related brands influencer activity (by country)
Estimated sponsored posts in BOMBSHELL SPORTSWEAR's top markets
Gymshark has the highest estimated sponsored-post volume in United States (20k posts, 51.7%), United Kingdom (7.1k posts, 17.9%), Canada (1.3k posts, 3.3%), suggesting a North America focus, while AYBL leads in France with 1.7k posts (4.5%), while BOMBSHELL SPORTSWEAR leads in Brazil with 68 posts (7.6%). Looking at United States specifically, the split is Gymshark at 20k posts (51.7%), AYBL at 18k posts (47.9%), BOMBSHELL SPORTSWEAR at 527 posts (59.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- Monos's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- Huda Beauty's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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