We analyzed 3.6k pieces of influencer content sponsored by BOMBSHELL SPORTSWEAR over the last 12 months.
This report breaks down where & how BOMBSHELL SPORTSWEAR invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BOMBSHELL SPORTSWEAR, see here: BOMBSHELL SPORTSWEAR influencers.
BOMBSHELL SPORTSWEAR's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
BOMBSHELL SPORTSWEAR's influencer output appears relatively consistent throughout the year, averaging about 296 sponsored posts per month. October recorded the highest volume at 372 posts (26% above average), while February was the quietest at 159 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BOMBSHELL SPORTSWEAR's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BOMBSHELL SPORTSWEAR.
Here are 3 examples of BOMBSHELL SPORTSWEAR's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Dr. in making 🩺 Vegan 🌱 black belt 🥋 book👇
Collaboration metrics
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Influencer bio
💪 Transform your body at home ✨ My program “Strong & Slim 1.0” is out now 👇 Join here @Bombshell Sportswear code: OLGA
Collaboration metrics
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Influencer bio
Welcome to my Youtube Channel and thank you for tuning in! My name is Lauralie Chapados. I am an IFBB Bikini Pro. Born 1996 French Canadian. 2024 Ms Bikini Olympia, 3 times (undisputed) Arnold Classic Champion. 7 times Olympian. 12 Pro Wins. Unfamously known as the Dark Horse. Daily active on my Instagram page : https://www.instagram.com/lauraliechap/?hl=en Sign up to my training & community subscription : https://www.solin.stream/lauraliechapados/p All links of what I use & discount codes : https://linktr.ee/Lauraliechap With love always, LL
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers BOMBSHELL SPORTSWEAR are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.3% of partnerships featuring creators averaging 1K-5K views, BOMBSHELL SPORTSWEAR's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.8%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (920.9k avg views/post):
Influencer bio
No one judges me but God Faith-led • Strong body • Soft heart 🇨🇦✉️ gracieanncreative@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (779 avg views/post):
Influencer bio
Rutgers University–Camden Alum❤️🖤24 | NJ | Fitness | Life 🌻|PB Cosmetology 💄 @apollonnutrition (Alyssa15) @looks_bylyss ✂️💋
Collaboration metrics
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Out of 890 unique influencers in our dataset, 52 of them (6%) posted content for BOMBSHELL SPORTSWEAR in 3 or more separate calendar months. The most consistent partner is @idabergfoth, who has collaborated across 13 months with 50 total posts.
Here are 3 examples of BOMBSHELL SPORTSWEAR's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where BOMBSHELL SPORTSWEAR had the most influencer activity. 57.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of BOMBSHELL SPORTSWEAR collaborating with an influencer in United States.
Like Bombshell Sportswear, both Gymshark and Nvgtn are fitness apparel brands built on creator-led growth and body-focused product storytelling, making them strong benchmarks for similar influencer audiences.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing BOMBSHELL SPORTSWEAR (3.6k posts) and Nvgtn (102 posts). Across all three brands, the average volume is 31.1k posts, indicating mature, scaled influencer programs. Gymshark has far more total social posts than BOMBSHELL SPORTSWEAR and Nvgtn.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, BOMBSHELL SPORTSWEAR at 2.9k, Nvgtn at 71 posts. BOMBSHELL SPORTSWEAR's activity is particularly concentrated on Instagram. On Instagram and TikTok, Gymshark has far more posts than BOMBSHELL SPORTSWEAR and Nvgtn.
Estimated sponsored posts in BOMBSHELL SPORTSWEAR's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while BOMBSHELL SPORTSWEAR leads in Brazil with 213 posts (6%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), BOMBSHELL SPORTSWEAR at 2.1k posts (57.8%), Nvgtn at 74 posts (72.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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