Gymshark Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 11.7k pieces of influencer content sponsored by Gymshark over the last 12 months.

This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.

Influencer activity throughout the year

Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Gymshark's sponsored post volume peaks in November with 1.9k posts, 94% higher than the monthly average of 979. February recorded the lowest activity at 445 posts, 55% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:

• Instagram: 8.6k posts (73.5%)
• TikTok: 2.8k posts (23.4%)
• YouTube: 357 posts (3%)

Instagram influencer marketing is a clear focus for Gymshark.

Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

lilylifts x Gymshark

lilylifts

@lilylifts

17 Oct, 25

173.7M

6.8M

[...] the way he reassured me @fensfit @gymshark ‘LILY10’ #womenempowerment #greenflag [...]

Influencer bio

Making the gym a lil less scary✨🧚 @thenightcllub Founder @gymshark Athlete LILY10 Global Tour 31st Jan - 28th Feb

Collaboration metrics

Post views173.7M

Post EMV $5.9M

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

sandsxfitness x Gymshark

sandsxfitness

@sandsxfitness

25 Nov, 25

17.3M

1.4M

[...] p.s. black friday is still poppinggg on gymsharkkk - C0DE SANDHYA10 for EXTRA $ off [...]

Influencer bio

🦈 gymshark athlete:SANDHYA10 🦈 🦷 dental student 🦷 sandhyasfitness@gmail.com

Collaboration metrics

Post views17.3M

Post EMV $416.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JesseJamesWest x Gymshark

JesseJamesWest

@JesseJamesWest

18 Jan, 26

8.2M

157.4k

[...] instagram.com/bigzokc/?hl=en @‌bigzokc ►Gymshark Clothing (Code JESSE10 for 10% off!) ► [...]

Influencer bio

Stay Relentless and Subscribe❤️ Training programs https://www.jessejameswest.com/shop Merch https://www.relentlessusa.shop Gymshark (Code JESSE 10% off!) https://www.gymshark.com/jesse

Collaboration metrics

Post views8.2M

Post EMV $260.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

Gymshark's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.8M avg views/post):

rivegauchesse x Gymshark

rivegauchesse

@rivegauchesse

12 Nov, 25

9.2M

152.2k

My workout of the day : mon pain vraiment 🥊❤️

Influencer bio

Parisienne, mama of 2 👦🏻👧🏻 Everyday workout 💪🏾 I love dancing 💃🏽 Actress ongoing 🫶🏾 Smile with me ❤️ Rivegauchesse@rivegauchesse.com

Collaboration metrics

Post views9.2M

Post EMV $290.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (10.0k avg views/post):

dre_fearless x Gymshark

dre_fearless

@dre_fearless

03 Jan, 26

9.1k

[...] about habits. Day by day. Rep by rep. #Gymshark66 #gymshark #gym •NO SMOKING •DAILY [...]

Influencer bio

Training the body, sharpening the mind Calisthenics | Gym humor Consistency over everything🇯🇲 inquiries:vendettadre89@gmail.com @c4energy DRE_FEARLESS

Collaboration metrics

Post views9.1k

Post EMV $274

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Gymshark's repeat partnerships

dpersy x Gymshark

dpersy

@dpersy

13 Jul, 25

729.4k

36.9k

[...] 💫 Check out the new @gymshark Varsity drop 💙🦈 get 10% off [...]

dpersy

@dpersy

16 Sep, 25

572.3k

17.2k

[...] Its a vibe 💪 All fits @gymshark 🦈 get 10% off with my code: [...]

dpersy

@dpersy

02 Jan, 26

330.5k

11.6k

[...] make 2026 count ✨ All fits @gymshark 🦈 get 10% off with my code: [...]

theanongymgirl x Gymshark

theanongymgirl

@theanongymgirl

09 Nov, 25

124.1k

6.5k

🦈 The @Gymshark Black Friday Sale is finally [...]

theanongymgirl

@theanongymgirl

14 Apr, 25

121.3k

4.5k

SURPRISE GYMSHARK SALE AHH🦈 up to 60% off with [...]

theanongymgirl

@theanongymgirl

23 Jun, 25

99.3k

4.9k

stop paying full price for @Gymshark when you can get it for 60% [...]

bjarnson_fitness x Gymshark

bjarnson_fitness

@bjarnson_fitness

30 Jul, 25

20.4M

860.8k

[...] my workout split - Wearing @gymshark code JB10 #ad - Video cred [...]

bjarnson_fitness

@bjarnson_fitness

07 Jul, 25

3.5M

181.3k

[...] better year-round abs 🤔 - @gymshark sale ENDS TODAY! Use code [...]

bjarnson_fitness

@bjarnson_fitness

04 Dec, 25

2.4M

106.4k

[...] my workout split - Wearing @gymshark code JB10 - - - #gymshark [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.4%)
• India (4.7%)
• Brazil (4.2%)

Here is another example of Gymshark collaborating with an influencer in United Kingdom.

lilylifts_ x Gymshark

lilylifts_

@lilylifts_

08 Dec, 25

14.3M

553.5k

New gym fear unlocked 🫣 @Gymshark ‘LILY10’ #gymfear #fail #gymfail [...]

Gymshark's influencer activity vs. related brands

Gymshark, Alo Yoga, and YoungLA all sell fitness apparel built on influencer communities and ambassador-style partnerships. They compete for similar gym-focused audiences and attention across TikTok, Instagram, and YouTube fitness creators.

Total influencer content

Gymshark leads with 11.7k sponsored posts, significantly outpacing Alo Yoga (7.7k posts) and YoungLA (1.8k posts). Across all three brands, the average volume is 7.1k posts, indicating mature, scaled influencer programs. Gymshark has more total posts than Alo Yoga and YoungLA combined.

By social platform

Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Gymshark at 2.8k, YoungLA at 659, Alo Yoga at 350 posts. Gymshark's activity is particularly concentrated on Instagram. On TikTok and YouTube, Gymshark has multiple times more posts than Alo Yoga.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (5.5k posts, 47.1%), United Kingdom (1.5k posts, 12.4%), India (552 posts, 4.7%), while Alo Yoga leads in Brazil with 490 posts (6.4%), while YoungLA leads in Mexico with 91 posts (5%). Looking at United States specifically, the split is Gymshark at 5.5k posts (47.1%), Alo Yoga at 3.5k posts (45.1%), YoungLA at 1.2k posts (64.5%). Gymshark's strength in United States and United Kingdom may indicate a home-market focus, while Alo Yoga shows broader regional investment.