Gymshark Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 39.6k pieces of influencer content sponsored by Gymshark over the last 12 months.
This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.
Influencer activity throughout the year
Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gymshark's influencer activity by month
Number of sponsored posts
Gymshark's influencer output appears relatively consistent throughout the year, averaging about 3.3k sponsored posts per month. January recorded the highest volume at 4.9k posts (48% above average), while July was the quietest at 1.9k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:
- TikTok: 27.4k posts (69.2%)
- Instagram: 12.1k posts (30.5%)
- YouTube: 152 posts (0.4%)
Gymshark's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymshark.
Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nell.grabowski x Gymshark
![Instagram post by @nell.grabowski for Gymshark. Caption reads: [...] the best view in the house 😮💨 #gymshark....](https://images.od.modash.io/3f081d7e45ba913fcf95cbd716424276f0333b66)
Influencer bio
little by little @gymshark | NELLA10 ✨ 💌: nella@nowfluence.co train with me 👇 NEW YT VID
Collaboration metrics
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sandsxfitness x Gymshark
![TikTok post by @sandsxfitness for Gymshark. Caption reads: [...] p.s. black friday is still poppinggg on....](https://images.od.modash.io/cdbbd80966784e89c4d7d0789455eab3c8ae7159)
Influencer bio
🦈 gymshark athlete:SANDHYA10 🦈 🦷 dentist (yes im a doctor) 🦷 sandhyasfitness@gmail.com
Collaboration metrics
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JesseJamesWest x Gymshark
![YouTube post by @JesseJamesWest for Gymshark. Caption reads: [...] "Team Relentless" ► Tay & D Baby IG:....](https://images.od.modash.io/598fb6d821eeb12e8bbd1c3e281601c9b473605f)
Influencer bio
Stay Relentless and Subscribe❤️ Team Relentless Coaching (7 Day Free Trial): https://www.skool.com/teamrelentless/about?ref=f10addd2f7b6419e9ce5ae349b34f280
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.7%
- Carousels: 9.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymshark are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gymshark's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.9% of partnerships featuring creators averaging 1K-5K views, Gymshark's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
alex_pyx2 x Gymshark
![TikTok post by @alex_pyx2 for Gymshark. Caption reads: [...] galanterie oui sauf dans ce cas là 💪....](https://images.od.modash.io/a4cf2818ab8b49430b607427d8b20bcea2b6a329)
Influencer bio
Natty | Chef | Zey PYX -5% @Nutrimuscle France PYX10 -10% @Gymshark pyx@werefrsh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
michelle.fzz x Gymshark
Influencer bio
fitness for the girlies @Gymshark @DFYNE code MICHELLEFZ @ehplabs athlete @FITJEANS code MICHELLEFZ 💌: michellefernandezpr@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gymshark's repeat partnerships
Out of 8.6k unique influencers in our dataset, 985 of them (12%) posted content for Gymshark in 3 or more separate calendar months. The most consistent partner is @bjarnson_fitness, who has collaborated across 13 months with 132 total posts.
Here are 3 examples of Gymshark's repeat influencer partnerships, with links to the sponsored content.
bjarnson_fitness x Gymshark
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] want to see more - Wearing @Gymshark code....](https://images.od.modash.io/a5ad33bf92f7c2be5a8ea5ef1a78d847c70384f7)
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] and my cut is 4% - Wearing @Gymshark....](https://images.od.modash.io/077e34228d4ebb485a675393f933ae2340c71ffc)
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] workouts like this - Wearing @Gymshark new....](https://images.od.modash.io/b795a7fedfe68bd7f77e1c088d4442de6a1ee0d1)
geml.fitness x Gymshark
theanongymgirl x Gymshark
![TikTok post by @theanongymgirl for Gymshark. Caption reads: [...] with gym bros is HUMBLING😳 Gymshark....](https://images.od.modash.io/be4864c6516e1ee81b2f246cfce11c343db10c90)
![TikTok post by @theanongymgirl for Gymshark. Caption reads: [...] find what works for you🥹 @Gymshark....](https://images.od.modash.io/8e7c069a687bcc4194f70423d0df9cd8880e0c99)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Gymshark had the most influencer activity. 51.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (17.9%)
- Canada (3.3%)
- Mexico (3%)
Gymshark's influencer activity by market
Here is another example of Gymshark collaborating with an influencer in United States.
dumbbellslicey x Gymshark
![Instagram post by @dumbbellslicey for Gymshark. Caption reads: [...] traps a day in my life lol . fit from....](https://images.od.modash.io/3cb487227980cc86f74064791f73cf4fd5c65f6f)
Gymshark's influencer activity vs. related brands
YoungLA and DFYNE target the same gym-focused audience as Gymshark with performance-driven, physique-accentuating activewear. All three brands are built on fitness creators, athlete ambassadors, and transformation-style content.
Total influencer content
Gymshark vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 125.2k sponsored posts, significantly outpacing Gymshark (39.6k posts) and YoungLA (32.2k posts). Across all three brands, the average volume is 65.6k posts, indicating mature, scaled influencer programs. DFYNE has multiple times more total posts than Gymshark and YoungLA.
By social platform
Gymshark vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with DFYNE at 60.5k, YoungLA at 23.1k, Gymshark at 12.1k posts. YoungLA's activity is particularly concentrated on Instagram. DFYNE has multiple times more posts than Gymshark and YoungLA on Instagram, TikTok, and YouTube.
By geographical market
Gymshark vs. related brands influencer activity (by country)
Estimated sponsored posts in Gymshark's top markets
DFYNE has the highest estimated sponsored-post volume in United States (62k posts, 49.5%), United Kingdom (17k posts, 13.2%), Australia (5.6k posts, 4.5%), while YoungLA has the highest estimated sponsored-post volume in Mexico (1.9k posts, 5.9%), India (1.6k posts, 5%), while Gymshark leads in Canada with 1.3k posts (3.3%). Looking at United States specifically, the split is DFYNE at 62k posts (49.5%), Gymshark at 20k posts (51.7%), YoungLA at 20k posts (61.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YoungLA's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Juicy Couture's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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