Gymshark Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 39.2k pieces of influencer content sponsored by Gymshark over the last 12 months.
This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.
Influencer activity throughout the year
Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gymshark's influencer activity by month
Number of sponsored posts
Gymshark's influencer output appears relatively consistent throughout the year, averaging about 3.3k sponsored posts per month. January recorded the highest volume at 4.9k posts (49% above average), while June was the quietest at 1.6k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:
- TikTok: 26.5k posts (67.5%)
- Instagram: 12.5k posts (32%)
- YouTube: 196 posts (0.5%)
Gymshark's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymshark.
Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nell.grabowski x Gymshark
Influencer bio
little by little @gymshark | NELLA10 ✨ 💌: nella@nowfluence.co train with me 👇 NEW YT VID
Collaboration metrics
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sandsxfitness x Gymshark
![TikTok post by @sandsxfitness for Gymshark. Caption reads: [...] p.s. black friday is still poppinggg on....](https://images.od.modash.io/cdbbd80966784e89c4d7d0789455eab3c8ae7159)
Influencer bio
🦈 gymshark athlete:SANDHYA10 🦈 🦷 dentist (yes im a doctor) 🦷 sandhyasfitness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Browney x Gymshark
![YouTube post by @Browney for Gymshark. Caption reads: [...] 🔥💪 Check these out for gains: ● Gymshark:....](https://images.od.modash.io/34a7716dc3fdc2a577bc1a7688bf5c8fd09c2bd5)
Influencer bio
Everything is a challenge Instagram: https://instagram.com/stanbrowney Want to work together? Browney@Delkatalents.com Download our app and start your own 90-Day Challenge 🔥💪 Appstore: https://apps.apple.com/us/app/90-day-challenge/id6446773000 Playstore: https://play.google.com/store/apps/details?id=nl.browney.nintydayschallenge
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.4%
- Carousels: 9.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymshark are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gymshark's influencers average views (TikTok)
Based on each influencer's average views per post
With 44% of partnerships featuring creators averaging 1K-5K views, Gymshark's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
lindamont x Gymshark
Influencer bio
Planes de alimentación y entreno👇🏽 @Gymshark código: LINDA10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
julialni x Gymshark
Influencer bio
WELCOME TO THE STRONG GIRLS CLUB📍 🤍 @AYBL | code: JULIA 🤍 🦈 @Gymshark | code: JULIA10🦈 🖤 @Prozis_official | code: JULIALNI 🖤
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gymshark's repeat partnerships
Out of 8.6k unique influencers in our dataset, 960 of them (11%) posted content for Gymshark in 3 or more separate calendar months. The most consistent partner is @rosefitnesss, who has collaborated across 13 months with 98 total posts.
Here are 3 examples of Gymshark's repeat influencer partnerships, with links to the sponsored content.
rosefitnesss x Gymshark
![TikTok post by @rosefitnesss for Gymshark. Caption reads: @Gymshark for both outfits {use [...].](https://images.od.modash.io/7c52e1201ae37beda580b077e5013ba61b031d12)
![TikTok post by @rosefitnesss for Gymshark. Caption reads: [...] to see the changes 🤭 @Gymshark use....](https://images.od.modash.io/d5a80aae6b4a9e6494d7621a3994a9fa1d451c9e)
![TikTok post by @rosefitnesss for Gymshark. Caption reads: [...] muscleee i’ve grown 🥹 @Gymshark mid-season....](https://images.od.modash.io/e807960ef760bfa41bde56f1a525f18653a2e18a)
raahavyy x Gymshark
![TikTok post by @raahavyy for Gymshark. Caption reads: [...] fists this time🤜🏽 top from @Gymshark code:....](https://images.od.modash.io/aa5d60d6117b8ec4a7ca70cae29443f9e7d35e76)
![TikTok post by @raahavyy for Gymshark. Caption reads: [...] up🙌🏽 @Bulk™ code: RAAHAVY @Gymshark code:....](https://images.od.modash.io/b4bfc0d713b6a2673b7d4efd6fb6780bd6a5af91)
![TikTok post by @raahavyy for Gymshark. Caption reads: [...] @Bulk™ code: RAAHAVY @Gymshark code:....](https://images.od.modash.io/6518b91248a9a31a96edae70f950cee3c95e76d0)
lilylifts_ x Gymshark
![TikTok post by @lilylifts_ for Gymshark. Caption reads: [...] it…💀 @Nojo @Joshua Ngoka @Gymshark #gymbro....](https://images.od.modash.io/cada88a7b4885fb866d8d23d149688a5af48d161)
![TikTok post by @lilylifts_ for Gymshark. Caption reads: [...] constant battle 💀🧚 wearing @Gymshark Bratz....](https://images.od.modash.io/1abefc69612ab5fec22cc279ecf4d60a9d4837ab)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Gymshark had the most influencer activity. 56% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.4%)
- Mexico (3.6%)
- Canada (3.6%)
Gymshark's influencer activity by market
Here is another example of Gymshark collaborating with an influencer in United States.
dumbbellslicey x Gymshark
![Instagram post by @dumbbellslicey for Gymshark. Caption reads: [...] traps a day in my life lol . fit from....](https://images.od.modash.io/3cb487227980cc86f74064791f73cf4fd5c65f6f)
Gymshark's influencer activity vs. related brands
Gymshark, YoungLA, and DFYNE compete in performance/fitness apparel with strong gym community positioning and creator partnerships as a core growth lever. They target similar training-focused audiences and often win share through athlete/fitness influencer ecosystems.
Total influencer content
Gymshark vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
DFYNE leads with 119.7k sponsored posts, significantly outpacing Gymshark (39.2k posts) and YoungLA (33.6k posts). Across all three brands, the average volume is 64.2k posts, indicating mature, scaled influencer programs. DFYNE has far more total posts than Gymshark or YoungLA.
By social platform
Gymshark vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, DFYNE leads on Instagram and TikTok and YoungLA leads on YouTube. The gap is most notable on TikTok, with DFYNE at 62.4k, Gymshark at 26.5k, YoungLA at 8.9k posts. On Instagram and TikTok, DFYNE has several times more posts than Gymshark or YoungLA.
By geographical market
Gymshark vs. related brands influencer activity (by country)
Estimated sponsored posts in Gymshark's top markets
DFYNE has the highest estimated sponsored-post volume in United States (61k posts, 50.7%), United Kingdom (18k posts, 15.4%), Australia (5.7k posts, 4.8%), while YoungLA leads in Mexico with 1.8k posts (5.4%). Looking at United States specifically, the split is DFYNE at 61k posts (50.7%), Gymshark at 22k posts (56%), YoungLA at 21k posts (63.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YoungLA's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Juicy Couture's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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