Gymshark Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 40.5k pieces of influencer content sponsored by Gymshark over the last 12 months.
This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.
Influencer activity throughout the year
Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gymshark's influencer activity by month
Number of sponsored posts
Gymshark's influencer output appears relatively consistent throughout the year, averaging about 3.4k sponsored posts per month. January recorded the highest volume at 5k posts (49% above average), while May was the quietest at 810 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:
- TikTok: 25.6k posts (63.2%)
- Instagram: 12.5k posts (30.9%)
- YouTube: 2.4k posts (5.9%)
Gymshark's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymshark.
Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nell.grabowski x Gymshark
Influencer bio
little by little @gymshark | NELLA10 ✨ 💌: nella@nowfluence.co train with me 👇 NEW YT VID
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
sandsxfitness x Gymshark
![TikTok post by @sandsxfitness for Gymshark. Caption reads: [...] p.s. black friday is still poppinggg on....](https://images.od.modash.io/cdbbd80966784e89c4d7d0789455eab3c8ae7159)
Influencer bio
🦈 gymshark athlete:SANDHYA10 🦈 🦷 dental student 🦷 sandhyasfitness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
JesseJamesWest x Gymshark
![YouTube post by @JesseJamesWest for Gymshark. Caption reads: [...] at Subscribe! Road to 10 Million subs!....](https://images.od.modash.io/9e2030f207a411b7cd50c089211fb98971b040d3)
Influencer bio
Stay Relentless and Subscribe❤️ Team Relentless Coaching (7 Day Free Trial): https://www.skool.com/teamrelentless/about?ref=f10addd2f7b6419e9ce5ae349b34f280
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 90.1%
- Carousels: 9.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymshark are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gymshark's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.7% of partnerships featuring creators averaging 1K-5K views, Gymshark's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
alex_pyx2 x Gymshark
![TikTok post by @alex_pyx2 for Gymshark. Caption reads: [...] galanterie oui sauf dans ce cas là 💪....](https://images.od.modash.io/a4cf2818ab8b49430b607427d8b20bcea2b6a329)
Influencer bio
Natty | Chef | Zey PYX -5% @Nutrimuscle France @KoRo PYX10 -10% @Gymshark pyx@werefrsh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
upspapiii x Gymshark
Influencer bio
Just a Chill UPS Guy Who Travels ,Hybrid Training, & Loves Food 🤎 Dallas Tx 🇲🇽 IG- @upspapiii
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gymshark's repeat partnerships
Out of 8.8k unique influencers in our dataset, 980 of them (11%) posted content for Gymshark in 3 or more separate calendar months. The most consistent partner is @geml.fitness, who has collaborated across 12 months with 213 total posts.
Here are 3 examples of Gymshark's repeat influencer partnerships, with links to the sponsored content.
geml.fitness x Gymshark
theanongymgirl x Gymshark
![TikTok post by @theanongymgirl for Gymshark. Caption reads: [...] with gym bros is HUMBLING😳 Gymshark....](https://images.od.modash.io/be4864c6516e1ee81b2f246cfce11c343db10c90)
brianwallack x Gymshark
![TikTok post by @brianwallack for Gymshark. Caption reads: [...] yall getting?🤔🤩 CODE BWALL @Gymshark #fyp....](https://images.od.modash.io/2c7dbb8fb4f3edd2b2e0672147a966a8249511ea)
![TikTok post by @brianwallack for Gymshark. Caption reads: [...] dropping soon🤩 Code BWALL @Gymshark #fyp....](https://images.od.modash.io/e466702aa5a79421bdea5903c7cd9dbe0d894de1)
![TikTok post by @brianwallack for Gymshark. Caption reads: [...] this Sunday🤩 CODE BWALL @Gymshark #fyp....](https://images.od.modash.io/7cfbddd6e0f32519e488401c01677fd2d3a189c5)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Gymshark had the most influencer activity. 49% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.5%)
- Mexico (5.6%)
- France (4.1%)
Gymshark's influencer activity by market
Here is another example of Gymshark collaborating with an influencer in United Kingdom.
lilylifts_ x Gymshark
Gymshark's influencer activity vs. related brands
Alo Yoga and YoungLA both compete with Gymshark in performance/fitness apparel and rely heavily on creator partnerships and athlete-style ambassadors to drive community and conversion.
Total influencer content
Gymshark vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 40.5k sponsored posts, notably outpacing YoungLA (32k posts) and Alo Yoga (28.5k posts). Across all three brands, the average volume is 33.7k posts, indicating mature, scaled influencer programs.
By social platform
Gymshark vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Gymshark leads on TikTok and YouTube, while Alo Yoga leads on Instagram. The gap is most notable on TikTok, with Gymshark at 25.6k, YoungLA at 9.1k, Alo Yoga at 4.3k posts. Alo Yoga's activity is particularly concentrated on Instagram. TikTok and YouTube post counts are much higher for Gymshark than for Alo Yoga and YoungLA.
By geographical market
Gymshark vs. related brands influencer activity (by country)
Estimated sponsored posts in Gymshark's top markets
YoungLA leads in United States with 20k posts (62.8%), while Gymshark has the highest estimated sponsored-post volume in United Kingdom (5.9k posts, 14.5%), Mexico (2.3k posts, 5.6%), while Alo Yoga leads in Brazil with 2.2k posts (7.8%). Looking at United States specifically, the split is YoungLA at 20k posts (62.8%), Gymshark at 20k posts (49%), Alo Yoga at 12k posts (42.7%). Gymshark's strength in United Kingdom may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Alo Yoga's Influencer Marketing Strategy
- YoungLA's Influencer Marketing Strategy
- MAKEUP BY MARIO's Influencer Marketing Strategy
- Juicy Couture's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.