Gymshark Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 36.3k pieces of influencer content sponsored by Gymshark over the last 12 months.
This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.
Influencer activity throughout the year
Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gymshark's influencer activity by month
Number of sponsored posts
Gymshark's influencer output appears relatively consistent throughout the year, averaging about 3k sponsored posts per month. April recorded the highest volume at 3.8k posts (27% above average), while September was the quietest at 1.9k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:
- TikTok: 27.4k posts (75.6%)
- Instagram: 4.6k posts (12.7%)
- YouTube: 4.2k posts (11.7%)
Gymshark's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Gymshark.
Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lindamont x Gymshark
![Instagram post by @lindamont for Gymshark. Caption reads: [...] Llevo colección EVERYDAY SEAMLESS de....](https://images.od.modash.io/0bb12be9b0fb59c67611025797b14c8396d60c68)
Influencer bio
@gymshark Código: LINDA10 Personal Trainer Programas Personalizados & Guiados 👇🏽
Collaboration metrics
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sandsxfitness x Gymshark
![TikTok post by @sandsxfitness for Gymshark. Caption reads: [...] p.s. black friday is still poppinggg on....](https://images.od.modash.io/cdbbd80966784e89c4d7d0789455eab3c8ae7159)
Influencer bio
dr sandhya sivakanthan 🦷...or just call me sands gymshark athlete:SANDHYA10 🦈
Collaboration metrics
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JesseJamesWest x Gymshark
![YouTube post by @JesseJamesWest for Gymshark. Caption reads: [...] fitness community: "Team Relentless" ►....](https://images.od.modash.io/9aa65be73aadf4f4c35999a7cfc374bb71eb4908)
Influencer bio
Stay Relentless and Subscribe❤️ Team Relentless Coaching (7 Day Free Trial): https://www.skool.com/teamrelentless/about?ref=f10addd2f7b6419e9ce5ae349b34f280
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 91.2%
- Carousels: 8.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymshark are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gymshark's influencers average views (TikTok)
Based on each influencer's average views per post
With 42.8% of partnerships featuring creators averaging 1K-5K views, Gymshark's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
alex_pyx2 x Gymshark
![TikTok post by @alex_pyx2 for Gymshark. Caption reads: [...] galanterie oui sauf dans ce cas là 💪....](https://images.od.modash.io/a4cf2818ab8b49430b607427d8b20bcea2b6a329)
Influencer bio
Natty | Chef | Zey PYX -5% @Nutrimuscle France PYX10 -10% @Gymshark pyx@werefrsh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
luummejia x Gymshark
Influencer bio
Te comparto mi vida | ig:@luumeji @Gymshark código: LU10
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gymshark's repeat partnerships
Out of 7.1k unique influencers in our dataset, 912 of them (13%) posted content for Gymshark in 3 or more separate calendar months. The most consistent partner is @theanongymgirl, who has collaborated across 13 months with 162 total posts.
Here are 3 examples of Gymshark's repeat influencer partnerships, with links to the sponsored content.
theanongymgirl x Gymshark
![TikTok post by @theanongymgirl for Gymshark. Caption reads: [...] with gym bros is HUMBLING😳 Gymshark....](https://images.od.modash.io/be4864c6516e1ee81b2f246cfce11c343db10c90)
![TikTok post by @theanongymgirl for Gymshark. Caption reads: [...] so let’s get into the new gymshark releases....](https://images.od.modash.io/a0d992efb2a528078a653687cfa6609624d293f4)
bjarnson_fitness x Gymshark
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] want to see more - Wearing @Gymshark code....](https://images.od.modash.io/a5ad33bf92f7c2be5a8ea5ef1a78d847c70384f7)
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] looks better to u? - Wearing @Gymshark....](https://images.od.modash.io/962f89de92f2a223cbf5f29947f51b4e1c624645)
![TikTok post by @bjarnson_fitness for Gymshark. Caption reads: [...] workouts like this - Wearing @Gymshark new....](https://images.od.modash.io/b795a7fedfe68bd7f77e1c088d4442de6a1ee0d1)
andyandrici x Gymshark
![TikTok post by @andyandrici for Gymshark. Caption reads: [...] on track. 👌🏻 Big thanks to @Gymshark for....](https://images.od.modash.io/26d4d6d8101014d6d4a9cd009adb116ac97d5c73)
![TikTok post by @andyandrici for Gymshark. Caption reads: [...] else.🤌🏻 code ANDY10 @Gymshark.](https://images.od.modash.io/deb807f0b2cb29c521ab78b164d6169d91696505)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Gymshark had the most influencer activity. 47.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.5%)
- France (5.5%)
- India (5.3%)
Gymshark's influencer activity by market
Here is another example of Gymshark collaborating with an influencer in United States.
dumbellslicey x Gymshark
Gymshark's influencer activity vs. related brands
YoungLA and AYBL operate in the same gym/athleisure apparel lane as Gymshark and compete for performance-focused consumers on TikTok and Instagram. Each brand is known for affiliate-style creator programs and community-driven fitness marketing.
Total influencer content
Gymshark vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AYBL leads with 38.2k sponsored posts, marginally ahead of Gymshark (36.3k posts) and YoungLA (16.2k posts). Across all three brands, the average volume is 30.2k posts, indicating mature, scaled influencer programs.
By social platform
Gymshark vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Gymshark leads on TikTok and YouTube, while AYBL leads on Instagram. The gap is most notable on Instagram, with AYBL at 12.4k, YoungLA at 4.7k, Gymshark at 4.6k posts. Gymshark's activity is particularly concentrated on TikTok. AYBL posts far more on Instagram than Gymshark or YoungLA, and AYBL posts far less on YouTube than Gymshark or YoungLA.
By geographical market
Gymshark vs. related brands influencer activity (by country)
Estimated sponsored posts in Gymshark's top markets
AYBL has the highest estimated sponsored-post volume in United States (19k posts, 48.9%), United Kingdom (5.9k posts, 15.3%), while Gymshark leads in France with 2k posts (5.5%), while YoungLA leads in Mexico with 988 posts (6.1%). Looking at United States specifically, the split is AYBL at 19k posts (48.9%), Gymshark at 17k posts (47.3%), YoungLA at 8.7k posts (53.6%). Gymshark's strength in France may indicate a home-market focus, while YoungLA shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- YoungLA's Influencer Marketing Strategy
- AYBL's Influencer Marketing Strategy
- DFYNE's Influencer Marketing Strategy
- Juicy Couture's Influencer Marketing Strategy
- PINK PALM PUFF's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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