We analyzed 89.7k pieces of influencer content sponsored by Gymshark over the last 12 months.
This report breaks down where & how Gymshark invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymshark, see here: Gymshark influencers.
Gymshark's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Gymshark's influencer output appears relatively consistent throughout the year, averaging about 7.4k sponsored posts per month. January recorded the highest volume at 10.6k posts (43% above average), while February was the quietest at 4.6k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymshark's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Gymshark.
Here are 3 examples of Gymshark's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Making the gym a lil less scary✨🧚 @thenightcllub Founder @gymshark Athlete LILY10 Global Tour 31st Jan - 28th Feb
Collaboration metrics
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Influencer bio
🦈 gymshark athlete:SANDHYA10 🦈 🦷 dental student 🦷 sandhyasfitness@gmail.com
Collaboration metrics
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Influencer bio
Stay Relentless and Subscribe❤️ Training programs https://www.jessejameswest.com/shop Merch https://www.relentlessusa.shop Gymshark (Code JESSE 10% off!) https://www.gymshark.com/jesse
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Gymshark are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.8% of partnerships featuring creators averaging 1K-5K views, Gymshark's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.8M avg views/post):
Influencer bio
Parisienne, mama of 2 👦🏻👧🏻 Everyday workout 💪🏾 I love dancing 💃🏽 Actress ongoing 🫶🏾 Smile with me ❤️ Rivegauchesse@rivegauchesse.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (10.0k avg views/post):
Influencer bio
Becks | Fit Pregnancy • Lifestyle • Frenchie Love 🐾 Ex-gym baddie → still lifting🤰🏽 Fits & Fuel: @womensbest + @proteinworks - code BECKS ✨
Collaboration metrics
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Out of 15.4k unique influencers in our dataset, 1.7k of them (11%) posted content for Gymshark in 3 or more separate calendar months. The most consistent partner is @geml.fitness, who has collaborated across 13 months with 283 total posts.
Here are 3 examples of Gymshark's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Gymshark had the most influencer activity. 52.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Gymshark collaborating with an influencer in United Kingdom.
Gymshark, YoungLA, and Women’s Best all lean heavily on fitness creators and community-driven drops, competing for the same gym/athleisure customers and performance-lifestyle positioning.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing YoungLA (33.5k posts) and Women's Best (15.6k posts). Across all three brands, the average volume is 46.3k posts, indicating mature, scaled influencer programs. Gymshark has far more total posts than YoungLA and Women’s Best combined.
Sponsored posts by platform
Gymshark leads on Instagram and TikTok, while YoungLA leads on YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, YoungLA at 25.7k, Women's Best at 12.2k posts. YoungLA's activity is particularly concentrated on Instagram. Gymshark has far more posts than YoungLA and Women’s Best on Instagram and TikTok.
Estimated sponsored posts in Gymshark's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while Women's Best leads in France with 843 posts (5.4%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), YoungLA at 22k posts (64.4%), Women's Best at 7.3k posts (47.1%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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