Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Calm work with influencers?

Accepted Answer

Yes, Calm works with influencers, and on this page you can see some of the most recent 43 collaborators who have collaborated with Calm on Instagram. These partnerships help Calm build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Calm ambassadors or sponsored creators?

Accepted Answer

Recent Calm ambassadors and sponsored creators include @manimillss, @jordieeee_01, @jesskuo_, @itspeachskin, @antoinettesitaliankitchen, @chloekim, @mrs.woolleyin5th, @_gqtone, @laducb, @mattvillena. These influencers have posted branded content for Calm in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Calm.

Question 4

What is Calm's marketing strategy?

Accepted Answer

Calm's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 43+ collaborations on this page, 40% are with micro-influencers (10k-100k followers), 35% are with mid-sized creators (100k-500k followers), and 23% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (70.2%). This approach allows Calm to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Calm
Calm

1. 𝓐𝓶𝓪𝓷𝓲 ♡

2. Jordan Wallace

3. jessie

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