Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does H&M work with influencers?

Accepted Answer

Yes, H&M works with influencers, and on this page you can see some of the most recent 49 collaborators who have collaborated with H&M on TikTok. These partnerships help H&M build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

What is H&M's marketing strategy?

Accepted Answer

H&M's marketing strategy includes influencer partnerships, particularly on TikTok. Based on a sample of 49+ collaborations on this page, 37% are with mid-sized creators (100k-500k followers), and 49% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (77.3%). This approach allows H&M to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
H&M
H&M

1. marbloggss

2. mananamariee

3. Iwana Cristal

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

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