Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Oura work with influencers?

Accepted Answer

Yes, Oura works with influencers, and on this page you can see some of the most recent 42 collaborators who have collaborated with Oura on Instagram. These partnerships help Oura build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Oura ambassadors or sponsored creators?

Accepted Answer

Recent Oura ambassadors and sponsored creators include @rhiannacrisp, @judyxkam, @itstregreen, @veronikalarisova, @everettjosh_, @monicagreatgal, @finncallaghann, @judyonthecourt, @jakeeldridge_, @grace.hayden_. These influencers have posted branded content for Oura in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Oura.

Question 4

What is Oura's marketing strategy?

Accepted Answer

Oura's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 42+ collaborations on this page, 38% are with micro-influencers (10k-100k followers), 43% are with mid-sized creators (100k-500k followers), and 17% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (41.4%) and female (58.6%). This approach allows Oura to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Oura
Oura

1. rhiannacrisp

2. Judy Kam

3. Tre Green

Check influencers' sponsored content

Frequently asked questions

Find influencers who have collaborated withOuraOura