TikTok Influencer Pricing Calculator
Enter a TikTok username to get an estimated price range for dedicated videos, integrations, and stories.
Story views are a private metric and cannot be pulled automatically.
Want richer
influencer data?
14-day free trial
No credit card required
How this calculator works
Average views by format
We pull performance metrics separately for videos and (where available) Stories via Modash — not blended. Outlier posts are accounted for automatically. TikTok Story views are a private metric and are not publicly available; request screenshots from the creator covering the past 40 days.
Creator location & CPM
Creator location is the primary pricing driver — not audience location. Base CPM also scales with follower tier. We apply a location-based CPM multiplier. The US is the baseline; Nordics and the Netherlands typically command premium rates. Southern Europe, LATAM, and Asia run lower. Location and engagement modifiers are applied on top of the tier base CPM.
Engagement modifier
We benchmark this creator’s engagement rate (likes ÷ views) against the norm for their follower tier (e.g., ~6.7–7.4% for 100K–500K on TikTok; ~6.2–6.8% for 1M+). Below-benchmark adjusts the estimate down; above-benchmark adjusts it up. Cap: ±25% — engagement alone does not double or halve a rate.
Format multiplier
Dedicated video = 1.0× base. Integration = ~0.5×. TikTok Story = ~0.3×. Each format uses its own performance anchor, with the multiplier applied on top.
Niche adjustment
We detect the creator’s niche from the bio/description and apply a niche multiplier on top of the other modifiers. High-demand categories like crypto or dental adjust the estimate up; lower-demand categories adjust it down. When no niche is detected, pricing stays neutral. Minimum booking fees are never scaled by niche.
Audience size modifier
Creators with 1M+ followers receive a 2× multiplier on the CPM-based price before minimum booking fees. This stacks with location, engagement, format, and niche adjustments.
Price range output
Output is anchored at the floor, not the midpoint. The range runs from the adjusted base price up to 1.4×. A single specific number invites more debate than a range. No opening offer is shown — that is for the brand to decide.
What this doesn’t capture
Usage rights, exclusivity, talent manager fees (20–30% on top of creator rate), niche/supply-demand premiums, Spark Ads whitelisting, and cross-platform bundling discounts are not in the formula — surfaced as qualitative factors below the output.
Check pricing on other platforms
Try some of our other influencer tools
Pricing is just one piece of the puzzle. Use these free Modash tools to validate creator quality, estimate reach, and find a contact email before you reach out.
Spot inflated audiences fast. Check estimated fake follower rate and other quality signals so you don’t overpay for reach that isn’t real.
Calculate engagement rate for any public profile and benchmark how a creator performs relative to their size — so you can sanity-check “high follower” accounts with low impact.
See a creator’s typical views (not a one-off viral spike) to estimate repeatable reach before you negotiate rates or build a shortlist.
Find the best contact email for a TikTok creator so you can pitch partnerships without DM back-and-forth or chasing replies.
Frequently asked questions
Checking influencer pricing is just the beginning
This free calculator is a limited version of Modash. Inside Modash you can vet creators at scale and run campaigns end-to-end, without spreadsheets.