YouTube Influencer Pricing Calculator
Enter a YouTube channel to get an estimated price range for dedicated videos, integrations, and Shorts.
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How this calculator works
Average views by format
We pull performance metrics separately for long-form videos and Shorts via Modash — not blended. Outlier posts are accounted for automatically. Pricing then uses effective views: a blend of each format’s recent average and subscriber-implied reach.
Creator location & CPM
Creator location is a major pricing driver — not audience location. Base CPM also scales with subscriber tier. We apply a location-based CPM multiplier. The US is the baseline; Nordics and the Netherlands typically command premium rates. Southern Europe, LATAM, and Asia run lower. Location and engagement modifiers are applied on top of the tier base CPM.
Engagement modifier
We benchmark this creator’s channel-level engagement rate (average likes / average views) against the norm for their subscriber tier. Below-benchmark adjusts the estimate down; above-benchmark adjusts it up. Cap: ±25% — engagement alone does not double or halve a rate.
Format multiplier
Dedicated video = 1.0× base. Integrated mention / segment = ~0.5×. YouTube Short = ~0.1×. Each format uses its own performance anchor, with the multiplier applied on top.
Niche adjustment
We detect the creator’s niche from the channel description and apply a niche multiplier on top of the other modifiers. High-demand categories like investing or dental adjust the estimate up; lower-demand categories adjust it down. When no niche is detected, pricing stays neutral. Minimum booking fees are never scaled by niche.
Audience size modifier
Creators with 1M+ subscribers receive a 2× multiplier on the CPM-based price before minimum booking fees. This stacks with location, engagement, format, and niche adjustments.
Price range output
Output is anchored at the price floor (including a format minimum booking fee where it applies), not the midpoint. The range runs from that floor up to 1.4×. A single specific number invites more debate than a range. No opening offer is shown — that is for the brand to decide.
What this doesn’t capture
Usage rights, exclusivity, talent manager fees (20–30% on top of creator rate), and cross-platform bundling discounts are not in the formula — surfaced as qualitative factors below the output.
Check pricing on other platforms
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Frequently asked questions
Checking influencer pricing is just the beginning
This free calculator is a limited version of Modash. Inside Modash you can vet creators at scale and run campaigns end-to-end, without spreadsheets.