How do you find those sought after influencers on Instagram. The best brands today are using Instagram influencers and micro influencers to promote their products. You don’t want miss out on the juicy ROI of activating your audience’s favourite online creators, do you?
Micro influencers vs macro and how to find the best of them amongst the crowd.
A micro influencer is someone on social media platforms that holds a small audience in a particular niche. By our definition a micro influencer is someone between 1 – 99k followers on those platforms.
According to Adweek, micro influencers drive 60 percent higher campaign engagement rates, are 6.7x as effective per engagement and are starting 22.2x times more conversations on social.
However for obvious reasons micro influencers will require you to spend more time on relationship management in order to obtain the same total reach. Deciding who is best to work with depends on your resources, goals and ability to measure the success of your campaign.
When choosing an influencer keep in mind that they must be relevant to your brand and should represent your values, style and voice. They should have an active following and their audience should also be as close to your target audience as possible if you expect return on your effort.
How to find instagram influencers? There are only 3 ways.
Thousands of marketers every day are scouring the internet to find Instagram influencers. They will pour their precious moments of life looking for the tips, tricks and hacks to save their time.
Only the truth will set them free. There is only 3 ways to effectively find influencers on instagram. Manually, with an agency or with powerful tech. Here’s how.
Manually finding Instagram influencers.
The old fashion way. Some things never change. Manual data entry can find you the creators you’re looking for. But frankly it’s a shot in the dark, very time consuming and might drive you completely bonkers.
To find Instagram influencers manually, you first need to understand the kind of person you are looking for. Be careful not to base this on characteristics that don’t really matter to your business or campaign. I have personally witnessed someone type the word “cool” in the Instagram search bar to show me how easy it is to find cool influencers.
If you must go this route, do so wisely. Clearly define who it is you are trying to reach, the personality of the person you would like to work with, and the traits of the ideal person to represent your brand. Try to find them amongst your brands current followers, or the followers of brands similar to yours.
Bonus: If you’re targeting smaller markets like influencers in Estonia, Lithuania or Latvia. Using terminology in hashtags that only makes sense in your language will leave you certain that you find Instagram influencers with audiences in your geography.
Ideally, if you must take the manual route you do not simultaneously need to scale out the number of creators you work with. Try partnering with two or three you truly trust and maintain a long-term relationship with them.
Here’s a mini how-to guide on finding influencers manually:
Finding influencers who already follow you
Look to who is following you now. Spend some time watching not only who follows your brand on social but is actively engaging with your content. Then ask:
- Are they posting things with a style relevant to my business and brand?
- Are they likely to fit my budget?
- Are they suitable to meet my goals?
If the answers are yes, then it’s time to reach out to them.
Using Hashtags to search for influencers
#cafe might not get you far. Because it doesn’t narrow the search at all, you will be left with a sea of millions of accounts. You need very specific tags. Search for your business name, something very specific about your company or a colloquial phrase in the language of your target customers.
You can also look to your competitors accounts and see if people are using branded hashtags for their audience to contribute too. Find their top posts and you will find influencers relevant to your audience.
Finding Influencers by Location.
This one is great for targeting geographic areas with your influencer marketing campaigns. Searching the specific areas relevant to your customers is a great way to figure out who is popular and posting in those place. Simply search for your city, local areas of interest or even your competitors locations and look for the people who have the most popular posts in this location. You can look as broadly as the country you’re in, or as specific as “Hard Rock Cafe”.
Micro-Bonus: double up and search for #Cityname.
Influencer marketing agencys
Especially if you’re working with near-celebrity level influencers, an agency might be your best bet. Hunting for huge creators is easier than finding micro-influencers on Instagram, as there is far fewer of them. The problem that it’s almost impossible to connect and initiate any kind of conversation.
PS: One of my personal favourite is this Lithuanian influencer agency.
If you can establish a partnership with a strong influencer marketing agency, you have probably found the solution to your macro-influencer discovery problem. An agency can connect you with the influencers they have signed in house and can often help you plan and execute great campaigns. This is essentially talent management, and you should be prepared for an extra professional experience.
Part of the beauty of working with agencies is their mass experience. They are likely staffed with the best of the best when it comes to ideating, organizing and executing on amazing influencer campaigns. Be sure to ask about workflow, view case studies and have a thorough understanding of the expectations you can have of the agency and influencer’s while working with them. It also doesn’t hurt to ask them what kind of tools they are using to run influencer campaigns, which can give you a lot of insight into what you’re really paying for.
Relationships are also more easily handled by an agency than an ill-prepared brand. If you’re not capable of using tools to manage relationships in the long term, then an agency can massively ease this load. They have long term relationships based on contracts with large creators to lean on, giving them a strong upper hand in managing celebrity influencers.
Stop looking, start finding Instagram influencers in seconds.
If you need to save time, or aren’t looking to work with a third party service provider, automated influencer tools are your way to go.
With a tool like Modash, you can easily find Instagram influencers that speak directly to your target audience. In a few clicks, you can use simple discovery filters to find your target audiences favorite Instagram influencer based on their age, gender, geography, general interests, brand interests and more.
These platforms are great for companies that want to keep marketing in-house, want full control of their budget, don’t want the additional costs of hiring an outside agency, don’t have time for manual data entry and really want to take it to the next level of results with influencer campaigns.
Tools to find Instagram influencers are also super dynamic in that you can flex things keyword search or look-alike audiences. Using these tools you can find influencers talking about their Youtube channel, an additional platform you could collaborate on. Using lookalikes, after Veriff found 1 influencer they liked, they quickly found almost 100 more like them. The same audience, interests and style as the first creator they were so excited to work with.
Influencer marketing platforms save a ton of time finding and collaborating with Instagram influencers. Your investment is minimal, you have full control and understanding of how your campaign is going and you can be as flexible as you like with the creative and expectations surrounding it.
So there. That’s life. These are the three real options to find Instagram influencers. Some are slow, some are self-service, some are expensive. Poke around and find the right solution for your brand. You never know what might be missing out on.