Better Influencer Marketing

How to find Instagram influencers in 2019.

Find micro influencers like this

Influencers have risen massively in popularity over the last years. The fastest growing brands, solo e-commerce companies and everything in between are making influencer marketing a key part of their mix. Finding instagram influencers is however, not easy.

Finding influencers on instagram that are actually suitable to promote your product is a massive effort. You have to understand your target audience and start scrolling or using the limited instagram search functionality to attempt to find someone who MAYBE could be suitable to promote your brand.

In this article, we’ll walk through using Modash as a tool to find influencers,  how to manually look for influencers and paying agencies to find them for you. Also a note on micro vs micro influencers.

Using Modash to find instagram influencers.

The goal of Modash as a product is to help marketers make better decisions about influencer marketing. That means finding the right influencers, based on cold hard facts about the audience they reach.

Illustrating the anatomy of Modash.

To do that, you use simple filters to find instagram influencers that speak to your target audience.

For example, maybe your target audience are young adults in New York City, who are particularly interested in sports and speak Spanish.

Using Modash, we just add that information in a few clicks, and we will find influencers on instagram who have followers that match that audience.

From there, we can also get important audience insights like how real their followers are, the location, age, gender and much more about the audience. There are also important performance metrics about influencers. You get quick insights into their engagement rate, follower growth, most popular content and a lot more.

Warning: There are some things Modash doesn’t do. 

Because Modash is focused on performance marketers, mostly building optimized campaigns and brand ambassador programs, it’s not for everyone. We have built it to help you find the best instagram influencers, get important data about them and export details (including contact information).

We are not an agency. We are not a huge tool that gets in the way of your work. We are only for finding and getting data on the best influencers in the world.

Micro influencers vs macro and how to find the best of them amongst the crowd.

A micro influencer is someone that holds a small audience in a particular niche. By our definition a micro influencer is someone between 1 – 99k followers. Anything more than this and you’re pushing up into a more expensive group of creators which can be extremely valuable, but more difficult to arbitrage.

According to Adweek, micro influencers drive 60 percent higher campaign engagement rates, are 6.7x as effective per engagement and are starting 22.2x times more conversations on social.

Micro influencers are typically hobbyist creators. They do though, have deep reach. When you find influencers who speak to your target audience you can have repeatable channel for reaching your customers over and over again for a small price.

Finding and selecting the right influencer’s is massively about the audience they reach. Macro influencers tend to have broad audiences, sometimes all over the world. For most marketers, the audience we target isn’t “everyone”, thus making celebrity or macro influencers less valuable than highly targeted micro influencers.

How else to find influencers on Instagram: There are only 3 ways.

Thousands of marketers every day are scouring the internet to find Instagram influencers. They will pour their precious moments of life looking for the tips, tricks and hacks to save their time.

Only the truth will set them free. There is 3 ways to find influencers on instagram. Manually, with an agency or with powerful tech. Here is the reality of finding instagram influencers in 2019.

Manually finding Instagram influencers.

The old fashion way. Some things never change. Manual data entry can find you the creators you’re looking for. But frankly it’s a shot in the dark, very time consuming and might drive you completely bonkers.

To find Instagram influencers manually, you first need to understand the kind of person you are looking for. Be careful not to base this on characteristics that don’t really matter to your business or campaign.

I have personally witnessed someone type the word “cool” in the Instagram search bar to show me how easy it is to find cool influencers.

Dave Ramsey show quote on you weren't thinking straight

If you must go this route, do so wisely. Clearly define who it is you are trying to reach, the personality of the person you would like to work with, and the traits of the ideal person to represent your brand.

Try to find them amongst your brands current followers, or the followers of brands similar to yours. Ideally, if you must take the manual route you do not simultaneously need to scale out the number of creators you work with. Try partnering with two or three you truly trust and maintain a long-term relationship with them.

Here’s a mini how-to guide on finding influencers manually:

Tactic 1: Find Instagram influencers who already follow you

Look to who is following you now. Spend some time watching not only who follows your brand on social but is actively engaging with your content. Then ask:

  • Are they posting things with a style relevant to my business and brand?
  • Are they likely to fit my budget?
  • Are they suitable to meet my goals?

If the answers are yes, then it’s time to reach out to them.

Tactic 2: Using Hashtags to search for influencers

#cafe might not get you far. Because it doesn’t narrow the search at all, you will be left with a sea of millions of accounts. You need very specific tags. Search for your business name, something very specific about your company or a colloquial phrase in the language of your target customers.

You can also look to your competitors’ accounts and see if people are using branded hashtags for their audience to contribute too. Find their top posts and you will find influencers relevant to your audience.

finding instagram influencers

Bonus: If you’re targeting smaller markets with non-english speaking influencers, you can use it to your advantage. like influencers in Estonia, Lithuania or Latvia. Using terminology in hashtags that only makes sense in your language will leave you

Tactic 3: Finding Influencers by Location.

This one is great for targeting geographic areas with your influencer marketing campaigns. Searching the specific areas relevant to your customers is a great way to figure out who is popular and posting in those place. Simply search for your city, local areas of interest or even your competitors locations and look for the people who have the most popular posts in this location. You can look as broadly as the country you’re in, or as specific as “Hard Rock Cafe”.

Micro-Bonus: double up and search for #Cityname.

If you’re not interested in scrolling through and endless feed of creators who likely do not speak to your target audience and hoping to get lucky with your selection, you can use Modash, the influencer marketing search engine.

Tactic 4: Creating a pyramid to find influencers.

This one is in my opinion, a true shot in the dark as far as quality, but likely a great way to find influencers in a large quantity.

As this Techcrunch article explains, you can actually pay influencers to recruit influencers for you, here’s what they have to say:

“Create a referral system for influencers: Influencers who sign up others get a % of their sales or signups. This makes a mini-pyramid structure and turns your influencers into a salesforce. Why is this important? Some influencers don’t actually sell products, but just sign up tons of other influencers. Find these people” 

While this is a great way to get a bunch of influential people to talk about your product, I would only recommend it to companies ready to really scale up relationship management and don’t have tight budgets. The thing about using data to be selective about your influencers is that you don’t need to put resources into managing relationships with creators who might not work.

Let Influencer marketing agencies find influencers on instagram for you.

Especially if you’re working with influencers on the macro end, an agency might be your best bet. Hunting for huge creators is easier than finding micro-influencers on Instagram, as there is far fewer of them. The problem that it’s almost impossible to connect and initiate any kind of conversation, and they speak to a broader, less concentrated audience

PS: One of my personal favourite is this Lithuanian influencer agency.

If you can establish a partnership with a strong influencer marketing agency, you have probably found the solution to your macro-influencer discovery problem. An agency can connect you with the influencers they have signed in house and can often help you plan and execute great campaigns. This is essentially talent management, and you should be prepared for an extra professional experience.

Part of the beauty of working with agencies is their mass experience. They are likely staffed with the best of the best when it comes to ideating, organizing and executing on amazing influencer campaigns.

Be sure to ask about workflow, view case studies and have a thorough understanding of the expectations you can have of the agency and influencer’s while working with them. It also doesn’t hurt to ask them what kind of tools they are using to run influencer campaigns, which can give you a lot of insight into what you’re really paying for.

Relationships are also more easily handled by an agency than an ill-prepared brand. If you’re not capable of using tools to manage relationships in the long term, then an agency can massively ease this load. They have long term relationships based on contracts with large creators to lean on, giving them a strong upper hand in managing celebrity influencers.

Find instagram influencers today.

If you need to save time or aren’t looking to work with a third-party service provider, Modash is the way to go.

With a tool like Modash, you can easily find Instagram influencers that speak directly to your target audience. In a few clicks, you can use simple discovery filters to find your target audience’s favourite Instagram creators based on their age, gender, geography, general interests, brand interests and more.

These platforms are great for companies that want to keep marketing in-house, want full control of their budget, don’t want the additional costs of hiring an outside agency, don’t have time for manual data entry and really want to take it to the next level of results with influencer campaigns.

Using Modash to find an Instagram creator will get you instant results. Plus, there is huge flexibility with a keyword search or look-alike audiences. Using these tools you can find influencers talking about any topic of interest.

Using lookalikes, after Veriff found 1 influencer they liked, they quickly found almost 100 more like them. The same audience, interests and style as the first creator they were so excited to work with.

Suddenly, you have the power to analyze any Instagram influencer in the world.

So there. That’s life. These are the three real options to find Instagram influencers. Some are slow, some are self-service, some are expensive. Poke around and find the right solution for your brand.
You never know what might be missing out on. Need help? Contact Modash’s CEO today.

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