10 CreatorIQ Alternatives For Better Affordability & Flexibility

June 27, 2023
·
10 min
Author
Momina Asif
Content Writer, Modash
Contributors
No items found.
... and
more expert contributors

CreatorIQ is an influencer marketing platform to find creators, manage campaigns, and track metrics. Sounds great, but it's not right for everyone. The problem is:

  • The cost is prohibitive for a ton of small businesses. Capterra suggests starting prices of around $36k/yr
  • There's no free trial, and no monthly options
  • It's monitoring tool can't capture stories, which means marketers have to take screenshots manually
  • Creators have to authenticate their profile with CreatorIQ, which adds work/friction for both the brand and the creator

With all of that in mind, let's explore some alternatives to CreatorIQ to consider.

These are the 10 best alternatives to CreatorIQ

  • Modash
  • Mavrck
  • Grin
  • #paid
  • Traackr
  • Aspire
  • Upfluence
  • Impact.com
  • Klear
  • Captiv8

10 alternatives to CreatorIQ for influencer marketing

1. Modash

Best for: B2C businesses looking to find &analyze influencers, and monitor campaigns at any scale

Free trial: Yes, 14 days. Try it for free!

Starting price: $99/month (paid annually) or $120/month (paid monthly)

Features of Modash

Modash has one of the most extensive influencer databases (250M+ creators) on the market. Instead of recruiting & vetting creators, it works like Google. It crawls public profiles and gathers data in order to list every creator on Earth with 1k+ followers across Instagram, YouTube, and TikTok.

With 15+ filters, you can add specific criteria to find perfect-fit creators. You can search using criteria like:

  • Influencer follower ranges (e.g. 10k-35k)
  • The influencer's location, gender, or main language
  • Minimum engagement rates, or minimum follower growth rates
  • Whether or not a contact email is available
  • Their audience demographics
  • Keywords (e.g. words in bio, or hashtags used)
  • and more...

After running a search, Modash can also help you to analyze each profile that matches your criteria. Without even reaching out to the creator, you can instantly:

  • Check audience demographics
  • Check fake followers & engagement rate (including benchmarks vs. similar creators)
  • Get contact emails (in bulk)
  • See most popular posts & hashtags used
  • ...and more

Lastly, you can monitor all your influencer marketing campaigns through automated content tracking and see how the posts are doing. The tool collects all the sponsored content by the influencers you partner with, removing the need to check influencer content manually. It will also alert you if important ad disclosures or hashtags are missing.

Modash vs. CreatorIQ

  • Modash is more accessible for small & medium businesses, with a simple UI, free trial, lower pricing and monthly options.
  • Modash does not require creator authentication at any stage (e.g. to review profile analytics, or monitor live content). CreatorIQ does.
  • Modash has a more extensive database of influencers for discovery.
  • You can pay your influencers through CreatorIQ, while Modash doesn't yet provide that feature.
  • CreatorIQ's reporting is more detailed compared to Modash's.
  • CreatorIQ has more features overall.

Pricing

Modash offers a 14-day free trial to help you explore the platform and try all the features. Plans start from $99/month (paid annually) or $120/month (paid monthly).

Check out pricing here, or sign up for a free trial (no credit card needed).

2. Mavrck

Best for: Large eCommerce brands and enterprises

Free trial: No

Starting price: On request

Features of Mavrck

Mavrck is an all-in-one platform offering end-to-end influencer relationship management, workflow automation, and brand loyalty programs.

By integrating your existing digital presence with the platform, you can seamlessly create campaign briefs and publish them to a white-labeled standalone microsite.

One of Mavrck's standout features is its "Incentivize" tool, which offers rewards such as cash, free products, gift cards, promo codes, or exclusive experiences to motivate influencers and existing customers to participate in your campaigns.

Mavrck offers enhanced search capabilities backed by AI — showing you creators with a high likelihood of resonating with a new or niche segment of your target audience you might not have discovered before.

With Mavrck's automated workflows, managing thousands of influencers at every stage of the process becomes effortless. You can review content drafts before they go live and ensure all content and FTC disclosure requirements are met, saving you time and effort.

Mavrck's programmatic approach means campaigns mostly run themselves once you set them up.

Mavrck vs. CreatorIQ

  • CreatorIQ provides influencer whitelisting, while Mavrck doesn't.
  • With CreatorIQ, you can integrate with your e-commerce platform. Mavrck doesn't provide this feature.
  • Mavrck has tools for loyalty management, including rewards, while CreatorIQ doesn't.

Pricing

Mavrck's pricing is based on your business needs and is sold on a subscription basis.

3. Grin

Best for: Direct-to-consumer (DTC) and eCommerce businesses

Free trial: No

Starting price: On request. Expect around $25k/yr.

Features of Grin

An influencer marketing platform specifically designed for eCommerce, Grin provides excellent workflow tools and integrations but limited influencer discovery.

One of Grin's standout features is its "Human Touch" approach, which allows brands to build authentic relationships with influencers and maintain them at scale.

Grin also offers a 360 creator view — a comprehensive overview of each influencer's performance metrics and content, making it easy to track their progress.

Grin's CRM enables you to manage and track influencer relationships, including communication history and payment information. You can also ship products to creators, generate unique discount codes and UTM links, and track sales for affiliate commissions.

Grin lets you repurpose influencer-generated content into videos, Reels, or mood boards to increase reach.

Grin vs. CreatorIQ

  • While CreatorIQ allows brands to whitelist influencer content, Grin doesn't.
  • Grin doesn't have a good influencer discovery feature.
  • CreatorIQ lets you create a private portal to work with your own influencers. Grin doesn't have that feature.
  • Grin offers real-time tracking of sales and referrals and calculates accurate ROI for your influencers and campaigns.

See also: Grin alternatives.

Pricing

Grin's pricing is entirely customized based on each business's needs.

4. #paid

Best for: Small to medium-sized businesses

Free trial: No

Starting price: $499/month

Features of #paid

#paid is an influencer marketing platform that connects creators with brands and does it with a human approach.

With the platform's "Handraise" tool, you allow creators to apply to your campaign brief. The #paid team then vets each and every creator submitting a pitch before the brand sees them.

With "Whitelisted Ads," you can automate paid ads pushed out through an influencer's account. You can also review each post, share feedback, and remain updated on when the content is scheduled to go live.

The platform's messaging feature is very organized and protects all your past conversations with an influencer. #paid also offers a "Creator Wallet" that enables influencers to receive payments quickly and securely, eliminating the need for manual invoicing and payment processing.

#paid has a very limited database of only 20,000 creators — which doesn't provide you with many influencers to work with.

#paid vs. CreatorIQ

  • #paid's influencer proposals are always vetted by real humans.
  • CreatorIQ is suitable for enterprise-sized businesses, while #paid is preferable for SMBs.
  • Influencers can pitch their own campaign idea in #paid, giving brands more creative ideas.

Pricing

# paid's pricing starts from $499/month and goes up to $999/month. You can also get a custom plan based on your business needs.

5. Traackr

Best for: Enterprise-level businesses looking for an all-in-one influencer marketing platform (especially beauty brands)

Free trial: No

Starting price: On request

Features of Traackr

Traackr is one of the oldest influencer marketing platforms and is a perfect fit for large-scale beauty brands.

The platform offers various filters to discover influencers, including job titles, influencer demographics, follower count, and engagement rates. With Traackr's "Audience Attribute" tool, you can also add audience filters like gender, age, interests, brand affinity, and income level.

You can manage gifting campaigns and product seeding by collecting addresses and product preferences, sharing briefs, monitoring posts, and creating reports for each campaign.

Traackr also ensures governance and compliance with internal guidelines and regulations by monitoring for brand safety, setting up approval workflows, and tracking communications.

Traackr helps brands to work with global influencers as its network spans 50 countries while the platform is accessible in 26 languages.

You can also measure campaigns with a set of KPIs for reach, engagement, and sales and track impressions, views, clicks, conversions, and more. Traackr's Brand Vitality Score (VIT) helps you understand how your brand performs compared to your competitors.

Traackr vs. CreatorIQ

  • Traackr provides competitive analysis and benchmarking against industry standards.
  • Traackr provides organic and paid influencer activations, while CreatorIQ only offers paid activations.
  • Compared to Traackr, CreatorIQ has a complex user interface.

See also: Traackr's alternatives.

Pricing

Traackr's pricing is highly individualized, based on your needs, and doesn't have set plans at a preset monthly price.

6. Aspire

Best for: High-growth enterprise companies with massive influencer marketing campaigns

Free trial: No

Starting price: On request

Features of Aspire

Aspire, formerly AspireIQ, is an influencer marketing platform designed for large eCommerce brands.

The platform offers multiple ways to discover new influencers, including image recognition AI that matches your desired aesthetic with content. With the "Quickmatch" feature, you can see influencers based on your preferences and invite them to collaborate.

Aspire's "Campaign Lifecycle Management" enables you to see which creators are in which phase of the campaign — those who've sent proposals, those who received an offer from you, those are waiting for the arrival of the product, those who are working towards creating content, those who've completed their brief and are waiting for payment, and those who've received the payment.

The platform allows you to monitor metrics like engagement, sales, CPA, and ROAS at a glance and adjust your future campaigns accordingly. Aspire also provides agency services, including planning and strategizing, paid campaigns and ads, and product seeding.

Aspire provides integrations with all the major platforms like Shopify, Klaviyo, Meta, and Slack.

Aspire vs. CreatorIQ

  • Aspire provides multiple ways to find new influencers, like the marketplace, social listening, eCommerce integration, and landing pages.
  • CreatorIQ makes sure the influencers show up ready to create. All forms, information, etc., are completed before onboarding the influencer.

Pricing

Aspire provides three levels of plans — Basic, Pro, and Enterprise. The pricing is customized based on your needs and requires a yearly commitment.  

7. Upfluence

Best for: Direct-to-consumer and eCommerce brands

Free trial: No

Starting price: On request

​​

Features of Upfluence

Upfluence is a complete influencer marketing platform focused on turning influencers into revenue for your brand.

With an extensive database of influencers, Upfluence helps you find and analyze the right creators for your campaign. You can activate creators from your customer base with Upfluence's influencer-matching features.

With the "Reveal" feature, you can discover influencers who visit your store or website and incentivize them to share their social media and contact info. The platform provides integrations with most tools like HubSpot, Shopify, Stripe, and Mailchimp, among others.

Upfluence's standout features include its influencer contract and outreach email templates, which help streamline the hiring process. You can also use ChatGPT-generated replies to help you during outreach and enhance your overall productivity.

The platform offers a unique promo code generation tool that simplifies promo code generation, UTM links, and campaign coupon codes. Upfluence also provides tools to streamline influencer payment and lets you send payment requests to collect invoices and tax documents.

Additionally, Upfluence provides real-time analytics and reporting, allowing brands to track the performance of their campaigns and optimize their influencer marketing strategies accordingly.

Upfluence vs. CreatorIQ

  • Upfluence has a much bigger influencer database compared to CreatorIQ.
  • Upfluence focuses on passive recruiting tools to turn customers into brand ambassadors.
  • CreatorIQ shows detailed audience analytics, while Upfluence doesn't offer much beyond basic demographics.

See also: Upfluence alternatives

Pricing

Upfluence pricing is based on a subscription level. There are three plans, each with a monthly fee but sold on an annual basis — Growth, Scale, and Enterprise.

8. Impact.com

Best for: Small and medium-sized businesses

Free trial: No

Starting price: On request

Features of Impact.com

Impact.com is a complete influencer marketing platform with tools to find and analyze influencers, track and optimize campaigns, and pay creators.

With competitive discovery, you can search by brand to see who is driving traffic for your competitors. You can also identify influencers by content based on search rankings to ensure optimal collaboration.

Impact's email workflows allow you to create drip campaigns and automate conversations based on the receiver's responses. With the platform's cross-device identity graph, you can determine which devices belong to the same user and link them.

With the "Forecasting" tool, you can predict performance for up to 90 days and track KPIs. You can also identify anomalies and prevent future failures with "Anomaly Detection."

Impact's payment module lets you automatically adjust partner commissions, give bonuses to upper-funnel partners for their contributions, and pay influencers at any point in the conversion funnel.

Impact.com vs. CreatorIQ

  • CreatorIQ allows you to integrate with your eCommerce store, while Impact.com doesn't.
  • Through Content Capture, CreatorIQ lets you track all your social media mentions. Impact.com doesn't have this option.
  • CreatorIQ's team management feature makes user access controls, team structure, and custom workflow set up easily. Impact.com doesn't have that feature.  

Pricing

Impact.com doesn't have pricing details mentioned on the website. You can contact the team to request a demo and get details based on your business needs.

9. Klear

Best for: Mid to large businesses — mainly focused on eCommerce

Free trial: No

Starting price: On request

Features of Klear

Klear helps you launch influencer marketing at scale and provides tools for influencer discovery and analytics, managing relationships, and activating influencers.

The platform's "Monitors" tool — a social listening and analytics tool — lets you filter your searches by creators actively talking about you. The tool also enables you to research your competitors and compare them with how your brand is performing regarding mentions, engagement, and follower growth.

The AI-powered algorithm continues to learn what type of content, hashtags, and influencers are relevant to your brand and prioritizes showing you that content in the search results.

"Klear's Influencer Score" analyzes creators, measures their level of impact, and looks at dozens of metrics to generate a 0-100 score that quantifies an influencer's reach.

With Klear's centralized influencer communication, you get an integrated messaging tool that lets you directly invite influencers, share briefs, and message influencers all in one app.

Klear vs. CreatorIQ

  • Klear has social listening tools that help you understand how your brand is mentioned online.
  • CreatorIQ lets you build a private portal to work with your own influencers.
  • Both platforms have AI-powered algorithms for influencer discovery, but Klear's AI continues to learn, and the relevance of search results increases.

Pricing

Klear's website doesn't list pricing but provides three plans — Professional, eCommerce, and Enterprise.

10. Captiv8

Best for: Large brands and agencies

Free trial: No

Starting price: On request

Features of Captiv8

Captiv8 is the largest AI-Powered influencer marketing platform that connects creators with brands to tell stories and increase brand advocacy.

The platform's social listening tool allows you to research one of three categories — accounts, hashtags, and location. Searching for an account will give you an in-depth review of its content and audience. Searching hashtags will provide data on who's using the hashtags and how effective each hashtag is.

Captiv8's discovery database has over 1.5 million profiles indexed on YouTube, TikTok, Instagram, and Twitter. You can also add influencers not in the database and index them into Captiv8.

With Captiv8's content and communication workflow, you can build and distribute campaign briefs, send contracts, and collaborate with creators directly on the platform. You can also give content feedback, schedule posts, and amplify content within one singular hub.

The platform's analytics and reporting give you all the details of each campaign — including the number of creators and posts, the campaign's overall reach and engagement, reach and engagement — broken down by organic vs. paid, engagement by platform, top-performing posts and creators, sentiment analysis and more.

Captiv8 vs. CreatorIQ

  • Captiv8's AI-backed influencer discovery tool is much more comprehensive, with a deep dive into every feature.
  • Captiv8 allows you to merge influencers in different lists, while CreatorIQ lets you build a private portal to work with your own influencers.

Pricing

Captiv8's pricing is not mentioned on the website. You can contact the sales team for a demo and a quote based on your business needs.

Give these CreatorIQ alternatives a try!

Choosing the right influencer marketing platform can be daunting, with so many options available.

Take advantage of demos & free trials to test the market.

We invite you to try finding, analyzing, and monitoring influencers with Modash. Get a 14-day free trial today, (no credit card needed!)

 
class SampleComponent extends React.Component { 
  // using the experimental public class field syntax below. We can also attach  
  // the contextType to the current class 
  static contextType = ColorContext; 
  render() { 
    return <Button color={this.color} /> 
  } 
} 

Table of Contents
Modash lets you search a database of 250M+ influencers, analyze their audiences & get contact emails.
Try For Free

Contributors to this article

No items found.

The most accurate influencer analytics platform

Try for free. No credit card required.