First: should you use an agency, or build a program in-house?
If you're doing Instagram influencer marketing, you have two main ways to resource it — agency, or in-house. Both approaches have pros and cons; let's explore them real quick.
The debate mainly boils down to speed and expertise.
An agency gives you a big head start. They have existing creator relationships, an existing team, and learnings to apply from other clients. But, the downside?
- You don't own the relationships
- Your team doesn't learn & develop over time
- Your ROI will never be as efficient as an in-house program
Some of the most successful companies in the world do both simultaneously. For example, on our podcast we talked to Maia Pedro from Bitpanda. To get started quickly, Bitpanda hired one US agency & one European agency. At the same time, they built their in-house program, with a view to fully replace the agencies for better ROI in the long-term.
Finding Instagram influencers yourself without pre-existing relationships isn't as tricky as it might seem. Using influencer search tools like Modash let you filter millions of creators to find the perfect fit partners who reach your target market. Even if you decide to hire an agency, try running a few collabs yourself alongside it to learn. In the long-term, an in-house program will always drive higher ROI.
You can try it (for free!) for 14 days to see how the process works.
Now, let's look at some top agencies to speed up your Instagram influencer marketing efforts.
1. Vivian Agency
Location: Remote, distributed
Key services: Launching & scaling affiliate, influencer, and ambassador programs
Industries served: Various, including finance, DTC/ecommerce
Clients: SafetyWing, Kitsch, Click & Grow
Vivian Agency is an influencer marketing agency with a specialism in affiliate programs, both in-house and via affiliate networks.
Their services include finding & recruiting influencers as affiliates, developing onboarding & briefing processes, managing relationships with affiliates, and more.
Vivian Agency is founded by Enelin Toneva, who has built the agency full-time since 2020, and now has a team of 10+ experienced influencer & affiliate managers.
Vivian Agency case study
Vivian Agency's "flagship" case study is SafetyWing. Starting from scratch in 2018, they built an affiliate program that drives 40% of total revenue (multiple 6 figures every month).
Location: New York, San Francisco, Tel Aviv, London
Key services: Influencer vetting, creative asset development
Industries served: SaaS, B2C, and DTC
Clients: Reddit, Calm, Uber, Abide
Moburst is a full-service agency emphasizing a mobile-first approach to digital campaigns. The agency creates a comprehensive campaign brief, including goals and KPIs, and takes time to understand your brand's needs and goals.
Moburst specializes in selecting the right influencers through an in-depth vetting process and handles the outreach and influencer recruitment process.
They also offer data-driven analytics, which helps to identify untapped opportunities, set up testing, and make necessary changes.
Moburst case study
Moburst worked with influencers to help reduce Shopkick’s CPI, CPR, and CPA by more than 85%.
3. The Influencer Marketing Factory
Location: New York, Miami
Key services: Target audience identification, content guidelines, reporting and analytics
Industries served: Music, Apps, Pharma, eCommerce, Beauty
Clients: Sony, Ren Skincare, Warner Music Group, Unilever
The Influencer Marketing Factory is one of the top global influencer marketing agencies putting brands in front of Gen Z and Millennials on TikTok, YouTube, and Instagram.
The agency helps you set goals and KPIs, understand your target audience, find relevant influencers, and recruit them. The team gives extensive reporting and metrics through tracking pixels and tools to further improve the campaigns.
The agency will take care of authentic storytelling, types of activations, tracking, and ROI analysis. The team gives each influencer a specific tracking code to analyze performances and conversions.
The Influencer Marketing Factory case study
Ablo worked with the agency to promote the brand’s app across the Italian market. The content created by influencers reached 1.6 million followers and collected 731,194 Story impressions.
Location: Miami, Florida
Key services: Launching & growing influencer and affiliate programs
Industries served: Music, CPG, B2C SaaS, Hotels/Casinos, Beauty
Clients: FoodNoms, Momentum Mentors, Dirty Dough Cookies
InfluencerNexus is an influencer marketing agency founded by marketers and influencers themselves.
Without a strong understanding of the influencer landscape, campaigns will spike, and then fall flat. Yet most influencer marketing agencies come from a marketing-only background.
InfluencerNexus understands influencers like the back of their hand because their team is made up of both influencers and marketers.
They have first-hand experience working with brands, building authentic relationships with audiences, and creating campaigns that drive sales long after the initial trigger.
InfluencerNexus Case Study
InfluencerNexus worked with FoodNoms and generated 4,872 new downloads with a conversion rate of 63% to the paid version of the app. They also helped them generate 23 long-term brand ambassadors.
Location: New York, Paris, San Francisco
Key services: Influencer identification, product seeding, and sampling, channel takeovers
Industries served: RCPG, eCommerce, Fashion
Clients: Converse, Bumble, Lyft, Ulta Beauty
Obviously is a full-service agency dedicated to influencer marketing and boosts a database of 400,000 influencers across major social channels.
Obviously's custom campaign strategy includes product seeding, Instagram takeover by influencers, unboxing, tutorials, and hashtag campaigns. The agency is known for working with micro-influencers to cultivate a deep connection between brands and social media influencers and generate authenticity.
The agency also helps with paid strategies to boost the reach of your best-performing content and target new audiences.
Obviously case study
Obviously worked with Converse to promote the new Converse Chuck Taylor All-Star CX. The campaign resulted in 2.3 million impressions with 1,554% ROI over 156 pieces of unique content created.
Key services: Custom strategy, find and recruit influencers, manage end-to-end campaigns
Industries served: Movie and TV production, eCommerce, finance
Clients: GQ, Vanity Fair, Adidas, Hitachi, Paul Mitchell, Bloomingdale
Americanoize is an international influencer marketing agency specializing in creating customized strategies, managing outreach campaigns, finding and recruiting influencers, and measuring and analyzing campaigns.
Americanoize works with various clients, from small startups to large corporations, and they help with all types of campaigns, including sponsored posts and Stories, giveaways and contests, Instagram live events, and multi-influencer buzz marketing campaigns. The agency also offers an online course on creating and managing influencer campaigns.
Americanoize case study
The agency worked with Elevate CBD and increased its Instagram followers by 10K followers.
Location: Houston, Los Angeles, New York City,
Key services: Influencer curation, validation, negotiation and presentation, FTC compliance
Industries served: Entertainment, B2C, Retail
Clients: Adidas, Warner Bros, Macy's, Walmart, Target
HireInfluencer offers end-to-end influencer marketing services and specializes in creating high-quality campaigns.
The agency's "Talent Team" curates hand-vetted influencers through various tech solutions and methodologies to safeguard against fake followers and rank them using a unique Audience Quality Score (AQS).
HireInfluence also supports on-site brand promotion and events and provides planning, reservations, and itinerary management. To ensure consistent content, the agency helps you launch a series of micro-campaigns across a 6 to 12-month duration.
HireInfluence case study
HireInfluence recruited over 133 top-tier lifestyle influencers on YouTube, TikTok, and Instagram to position Grammarly as an essential tool for students and professionals. The campaign resulted in 214 million impressions, 33.1 million views, and an EMV of $15 million.
8. Viral Nation
Location: Canada, New York, Barbados
Key services: Global activations, brand ambassador programs, localization
Industries served: CPG, Gaming, Beauty, and Retail
Clients: Sonic, Bud Light, PUBG, Energizer
Viral Nation is an award-winning agency that creates authentic, emotional connections with your audience through influencers and creators.
With an AI-powered platform powering your campaigns, the agency generates authentic talent and fully transparent contracts and payments. You can also get complete control over content optimization and audience targeting with full, permission-based access to post from influencers' handles.
The agency works with nano influencers as well as mega-celebrities to position your brand in front of millions. Viral Nation also arranges huge product launches, gaming tournaments, and cultural celebrations.
Viral Nation case study
Viral Nation worked with Tencent Games to host the first-ever mobile esports tournament for PUBG Mobile and marketed the event to audiences across 15 different countries. The campaign resulted in 2.4 million views, 3.5 million reach, and 1.5 million interactions.
9. Pulse Advertising
Location: Germany, Italy, London, New York
Key services: Influencer marketing strategy, content creation and posting, reporting and analytics
Industries served: Beauty, Automobiles, Clothing,
Clients: Huawei, Mercedes-benz, Estée Lauder, Disney, H&M, Unilever
Pulse Advertising is a global influencer marketing agency working with clients across a wide range of sectors. Listed as a Google, Instagram, and Facebook Marketing Partner, the agency focuses on creative campaigns that utilize data-driven strategies.
The agency's influencer marketing services include:
- Consultation: Strategic consulting and workshops on how to direct your influencer marketing.
- Brand equity: Turn influencers' loyal communities into committed advocates for your brand.
- Scaling execution: Enable enterprise clients to succeed across global markets.
Pulse Advertising case study
Pulse Advertising collaborated with OnePlus to launch the new feature-packed smartphone. One hundred twenty-four content pieces created by 25 influencers across six countries resulted in 14 million impressions.
Location: Germany, London
Key services: Define KPIs, campaign strategy, reporting and analytics
Industries served: SaaS
Clients: Disney, Reese's, Wix, Philips, Beats by Dre
Audiencly, founded in 2018, was focused on creating ad campaigns for the gaming industry. Now, the agency connects companies of all sizes to influencers and creators.
The agency sets goals and KPIs through extensive analysis and plans your campaign strategy. The team also creates ad creatives for paid promotion and reviews the metrics to improve future campaigns.
Audiencly's influencer management process includes sponsoring, channel management, event management, and product distribution.
Audiencly case study
Boohoo is a UK-based online retailer that partnered with Audiencly to develop a campaign with a single influencer promoting the brand through Instagram. The campaign resulted in a 7.3% conversion rate, 230K+ likes, and 2.2K comments.
Location: Cyprus, Serbia
Key services: Campaign optimization, influencer selection, campaign scaling, brand compliance
Industries served: B2B, B2C, DTC
Clients: Acer, Logitech, Durex, HelloFresh
HypeFactory is a one-stop influencer marketing agency with a popular influencer discovery tool HypeAuditor.
The agency uses AI algorithms to create measurable influencer marketing campaigns and find top-performing influencers from millions of creators around the world. The agency works with over 36 million content creators worldwide.
HypeFactory ensures that influencer-generated content represents your brand identity and aligns with your goals. The agency also handles all business communication with influencers and secures ambassador contracts.
HypeFactory case study
HypeFactory worked with HelloFresh to promote the products. The campaign resulted in 4.03 million impressions and 13.3K clicks.
Location: North Carolina, Michigan
Key services: Identify high-quality influencers, advanced targeting, content optimization
Industries served: eCommerce, CPG
Clients: Luminarc, Cold-Eeze, Walgreens, Vera Bradley
Carusele is a data-driven influencer marketing agency that uses first and third-party data to create custom, audience-targeted content. This ensures they reach your target consumers and put your brand in front of the desired audience.
Carusele's team of analysts constantly monitors your campaigns to ensure the best performance. With its algorithm (qStack rating system) and influencer audience quality assurance process, the agency ensures the influencers they work with and their campaigns are successful.
Once an influencer's content is live, the agency runs that content through our Content Performance Index to identify which assets perform best.
Carusele case study
Walgreens worked with Carusele to promote stopping smoking. The campaign resulted in 6.2 million impressions and a 10.35% Ad Recall rate.
13. Kairos Media
Location: London, Manchester, New York
Key services: Data and analytics, content strategy, creative asset production
Industries served: Gaming, CPG
Clients: Heinz, Pringles, PepsiCo, Nestle
Kairos Media is an influencer marketing agency specifically for the gaming industry. Their team of storytellers and social experts create impactful, creative-led campaigns to deliver strong ROI for clients.
The agency creates a data-driven content strategy and produces a variety of creative assets. Kairos Media works with over 75,000 influencers across 55 countries in 20 languages to create an authentic place on the internet for their clients to stand out.
Along with its creative work, Kairos Media has its own data and insights service, KLabs. It allows users access to their owned consumer panels and industry-leading digital tools and provides insightful reports.
Kairos Media case study
The agency worked with KFC to promote KFCConsole, resulting in 35.1 million organic impressions, 4 million engagements, and a 26.9% engagement rate.
14. The Shelf
Key services: Fraud detection, strategy and planning, quality control
Industries served: Beauty, Lifestyle, Real Estate, Automotive
Clients: The Honest Company, eos, Famous Footwear, Feit Electric, Pepsi
The Shelf is an influencer marketing agency with a focus on creating unique campaigns and distinct strategies.
The team creates unique campaign briefs after evaluating your competitors, market, demographic, and trends identified through the agency's tech.
The agency has connections with a massive network of creators and influencers all over the world — making it easier for brands to work with relevant creators. They've run campaigns in every industry, from fashion to automotive to parenting and everything in between.
The Shelf also gives clients access to a dashboard with tools to provide real-time insights to help make the best decisions.
The Shelf case study
The Honest Company worked with The Shelf to promote four products designed to help moms help their tots wind down for bed. The agency collaborated with 33 influencers to create 133 content pieces, generating 1 million engagements, 16 million impressions, and a 4.32 engagement ratio.
Location: London, New York, Singapore
Key services: End-to-end campaign management, storytelling, and building authenticity
Industries served: Tech, Beauty, Food & Beverage, SaaS
Clients: Dell, Wayfair, Audi, Trip
Goat is a well-respected and huge agency that has revolutionized the concept of influencer marketing — instead of treating influencers only for PR, use them as full media channels.
The agency has a database of 100,00+ influencers and operates in 70+ countries and 38+ languages. Their influencer marketing services include:
- Data-driven campaign strategy and planning
- Storytelling to build a human connection
- Real-time tracking and optimization
Goat ensures the clients will get all their deliverables upfront, providing assurance and transparency on what their clients can expect from them.
Goat case study
The agency has been working with Dell since 2020 on various influencer campaigns, including long-term ambassadors and specific short-term activations. The campaigns have generated 168M+ impressions and 23.6M+ engagements.
16. August United
Key services: Designing audience-first and outcome-based influencer programs.
Industries served: Tech, B2B, Pharma
Clients: Microsoft, Samsung, Citizen, Purex, GSK
August United is a creator-led influencer marketing agency that unites influencers with brands to generate attention and gain credibility.
The agency provides an influencer program that includes influencer discovery and recruitment, campaign strategizing and planning, and optimizing campaigns from end to end. The agency also builds communities of passionate brand advocates, allowing you to leverage influencers for ongoing activations.
August United stands out from other agencies by providing a unique service of arranging influencer brand retreats. These retreats allow clients to meet influencers and develop strategies for their upcoming influencer marketing campaigns.
August United case study
August United has worked with 50+ brands over 1,650 campaigns and has 15 million influencers in their network.
17. The Motherhood
Key services: Robust campaign measurement and analysis, risk mitigation & custom compliance protocols
Industries served: DTC, Media and entertainment, Food and Beverage
Clients: Dino Ranch, Molly of Denali, Amazon, United Way, Walmart
The Motherhood is an all-female influencer marketing agency founded in 2006 with the idea that women can make a significant impact in the online world.
The agency offers a wide range of services, including influencer identification and vetting, content creation and amplification, campaign management, and reporting and analysis. The agency also has a 1:1 approach to inviting influencers resulting in high organic engagement rates.
What makes them stand out is their personal approach to influencer marketing — applying the human touch to vetting their influencer lists and ensuring the influencers they work with have the same values and interests as their clients.
The Motherhood goes beyond likes, comments, and shares to analyze the impact of a campaign and give a detailed report to their clients.
The Motherhood case study
To encourage teens to shop on Amazon, The Motherhood crafted the #MyAmazon and worked with lifestyle and parenting influencers. The campaign generated 21 million impressions and 4000 social engagements.
Key services: Influencer strategy & activation, UGC content creation
Industries served: Food & Beverage, DTC, B2C
Clients: Google Pay, Sony Music, Mercari, Plato
Stargazer is an influencer marketing agency that specializes in working with influencers to create user-generated content.
The agency stands out because of its focus on building long-term relationships with the content creators they work with. The team looks for creators whose content they like — to invest in them and help them grow their personal brand.
Stargazer also works with micro-influencers to create content for your ad materials. The agency provides reports on social engagement, media value, and ROI for every campaign.
Stargazer case study
For Plato, Stargazer worked with 100+ influencers, garnered 15 million views, and acquired over 50,000 new users in 7 main countries across four continents (LATAM, Europe, Eastern Asia, and America).
Ready to take your Instagram influencer marketing to the next level?
While most influencer marketing agencies provide more or less the same services, it is crucial to identify their unique areas of expertise.
Look at their past clients and their campaigns and get an idea of how they operate. Talk to the team and bring your questions to ensure you cover everything before you decide on an agency.
And don't forget — you can also do everything in-house with a good influencer management tool like Modash. Sign up today and get a 14-day free trial!