Kosas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 15.5k pieces of influencer content sponsored by Kosas over the last 12 months.

This report breaks down where & how Kosas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kosas, see here: Kosas influencers.

Influencer activity throughout the year

Kosas maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.

Kosas's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. January recorded the highest volume at 1.5k posts (16% above average), while December was the quietest at 1.1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kosas's sponsored influencer collaborations break down by social platform:

• TikTok: 11.2k posts (72.6%)
• Instagram: 4.2k posts (27.4%)

TikTok influencer marketing is a clear focus for Kosas.

Here are 2 examples of Kosas's recent sponsored collaborations (one each for Instagram, TikTok).

aleynabeyazgul x Kosas

aleynabeyazgul

@aleynabeyazgul

25 Jul, 25

7.3M

242.8k

[...] serisi blue @diorbeauty fondoten 1N @kosas kapatıcı 1.5C @maccosmeticsturkiye [...]

Influencer bio

Msgsü | Mimarlık 📩 | aleyna@thepeoplebase.com

Collaboration metrics

Post views7.3M

Post EMV $243.5k

More influencer data

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s_dl_a x Kosas

s_dl_a

@s_dl_a

20 Aug, 25

11M

15.4k

[...] Set Loose Powder e il Cloud Set Mist di @Kosas ☁️✨ In esclusiva da @Sephora Italia #adv [...]

Influencer bio

Tutto ciò che vuoi su make-up & beauty💘 Ig: serenaasaraa 💌serenaasara033@gmail.com 🇮🇹🇨🇺

Collaboration metrics

Post views11.0M

Post EMV $220.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Kosas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.6M avg views/post):

ambrajessmakeup x Kosas

ambrajessmakeup

@ambrajessmakeup

29 Aug, 25

9.9M

5.4k

ASMR Cloud Baking ☁️ insieme a @Kosas ! La Cloud Set Loose Powder e il Cloud [...]

Influencer bio

Bridal Make-Up Artist e docente 📍Cagliari

Collaboration metrics

Post views9.9M

Post EMV $198.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

darcybylauren x Kosas

darcybylauren

@darcybylauren

07 Aug, 25

7.2k

223

[...] ☺️ cleansers linked in bio #milkyskin @Kosas @ma:nyo global @Caudalie [...]

Influencer bio

San Francisco the milky skin girl 🥛 contact@darcybylauren.com

Collaboration metrics

Post views7.2k

Post EMV $154

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kosas's repeat partnerships

mora_alyss x Kosas

mora_alyss

@mora_alyss

14 May, 25

1.4k

8

This Kosas bronzer in ‘Escape’ is giving [...]

mora_alyss

@mora_alyss

19 Aug, 25

506

4

[...] just got back from vacation @Kosas #MakeupTok #GlowySkin [...]

mora_alyss

@mora_alyss

05 Jun, 25

425

4

[...] a vacation in a compact ☀️✨ Kosas Sun Show has me glowing like I [...]

sarahashleya x Kosas

sarahashleya

@sarahashleya

31 May, 25

238.7k

6.8k

[...] 28 Beauty @makeupbymario @Kosas @Armani beauty @Rare Beauty . . [...]

sarahashleya

@sarahashleya

03 Apr, 25

58.9k

1.5k

[...] lip oil in pumpkin spice @Kosas cloud set #astrapartner [...]

sarahashleya

@sarahashleya

02 Nov, 25

2.8k

148

[...] during the @sephora sale! 🫶🏻 @Kosas revealer extra bright in the [...]

kayla.ryann x Kosas

kayla.ryann

@kayla.ryann

03 Nov, 25

1.3M

31k

[...] never heard of them😗💅🏼 @Kosas products will never fail to [...]

kayla.ryann

@kayla.ryann

30 Dec, 25

1.2M

35.8k

[...] @rhode skin @Kopari Beauty @Kosas @NARS Cosmetics

kayla.ryann

@kayla.ryann

25 Nov, 25

75.6k

7.7k

[...] grails ✨🌸🫧 what are yours?! @Kosas @Kopari Beauty @Rare Beauty [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.8%)
• India (3.9%)
• Thailand (3.9%)

Here is another example of Kosas collaborating with an influencer in United States.

herosheemaz x Kosas

herosheemaz

@herosheemaz

06 May, 25

3.2M

133.3k

[...] Blush by @narsissist Concealer by @kosas Brow tint by @maybelline Eyeliner by [...]

Kosas's influencer activity vs. related brands

Kosas, ILIA Beauty, and Saie all target the clean beauty consumer with skin-forward makeup and ingredient transparency that creators highlight in routines and “clean girl” looks. They compete closely on similar hero products and benefit from comparable influencer content formats and channels.

Total influencer content

Kosas leads with 15.5k sponsored posts, notably outpacing Saie hello (12.3k posts) and ILIA Beauty (6.2k posts). Across all three brands, the average volume is 11.3k posts, indicating mature, scaled influencer programs.

By social platform

Kosas leads on Instagram, while Saie hello has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Kosas at 4.2k, ILIA Beauty at 1.8k, Saie hello at 0 posts. Kosas's activity is particularly concentrated on TikTok. On Instagram, Kosas has more than twice as many posts as ILIA Beauty.

By geographical market

Saie hello has the highest estimated sponsored-post volume in United States (8k posts, 65.3%), India (1.4k posts, 11.6%), while Kosas leads in United Kingdom with 1.5k posts (9.8%), while ILIA Beauty leads in Canada with 308 posts (5%). Looking at United States specifically, the split is Saie hello at 8k posts (65.3%), Kosas at 7.2k posts (46.5%), ILIA Beauty at 3.8k posts (61.2%). Kosas's strength in United Kingdom may indicate a home-market focus, while Saie hello shows broader regional investment.