Kosas Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 17.1k pieces of influencer content sponsored by Kosas over the last 12 months.

This report breaks down where & how Kosas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kosas, see here: Kosas influencers.

Influencer activity throughout the year

Kosas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kosas's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. April recorded the highest volume at 2.2k posts (53% above average), while December was the quietest at 1.1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kosas's sponsored influencer collaborations break down by social platform:

• TikTok: 11.7k posts (68.5%)
• Instagram: 5.3k posts (30.8%)
• YouTube: 114 posts (0.7%)

TikTok influencer marketing is a clear focus for Kosas.

Here are 3 examples of Kosas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

alperkabadayi x Kosas

alperkabadayi

@alperkabadayi

23 Mar, 26

3.8M

86.7k

[...] Snatch Loose Powder “Cheeky Cheery” @kosas - Cloud Set Pressed Pudra “Airy”

Influencer bio

Istanbul Based Makeup Artist DM for Makeup Bookings Social Collaborations: alper.kabadayi@51digital.com ♒️♒️♉️

Collaboration metrics

Post views3.8M

Post EMV $124.2k

More influencer data

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robert_kelley x Kosas

robert_kelley

@robert_kelley

06 Apr, 26

11.2M

132.2k

[...] of chemistry. find lip pulse at @sephora @Kosas #KosasPartner

Influencer bio

side quests are way better than the main quest

Collaboration metrics

Post views11.2M

Post EMV $230.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kayliboyle x Kosas

kayliboyle

@kayliboyle

30 Sep, 25

190.2k

9.1k

Thank you to @KosasCosmetics for sponsoring today's video! [...]

Influencer bio

girlhood. glam. growth. repeat. ♡

Collaboration metrics

Post views190.2k

Post EMV $6.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Kosas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.6M avg views/post):

ambrajessmakeup x Kosas

ambrajessmakeup

@ambrajessmakeup

29 Aug, 25

9.9M

5.4k

ASMR Cloud Baking ☁️ insieme a @Kosas ! La Cloud Set Loose Powder e il Cloud [...]

Influencer bio

Bridal Make-Up Artist e docente 📍Cagliari

Collaboration metrics

Post views9.9M

Post EMV $198.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

riannagail x Kosas

riannagail

@riannagail

10 Dec, 25

4.5k

63

[...] I wear this literally every single day #kosasblush #powderblush #miniblush [...]

Influencer bio

just a girl & her dog in their dream beach cottage 🌿⚓️💛 LI | NY 💌rianna@sparkleagency.us

Collaboration metrics

Post views4.5k

Post EMV $92

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kosas's repeat partnerships

kianastadlerr x Kosas

kianastadlerr

@kianastadlerr

18 Aug, 25

1.3M

60.1k

[...] I devour #grwm #makeup #fyp #kosaspartner #glowymakeup @REFY [...]

kianastadlerr

@kianastadlerr

09 Oct, 25

135k

10.3k

[...] #makeup #fyp #cleangirlmakeup #kosaspartner @elfcosmetics @Kosas [...]

kianastadlerr

@kianastadlerr

19 Sep, 25

11.7k

1.2k

I’m always reaching for the @Kosas revealer concealer 💛 [...]

mora_alyss x Kosas

mora_alyss

@mora_alyss

19 Aug, 25

506

4

[...] just got back from vacation @Kosas #MakeupTok #GlowySkin [...]

mora_alyss

@mora_alyss

14 Oct, 25

356

2

[...] vacation skin in seconds ☀️✨ Kosas The Sun Show has me looking [...]

mora_alyss

@mora_alyss

01 Feb, 26

324

4

[...] warmth in one swipe ☀️🤍 Kosas The Sun Show Powdered Bronzer [...]

kalondiacasey x Kosas

kalondiacasey

@kalondiacasey

24 Sep, 25

4.2k

156

[...] Road Beauty @Maxine's Revenge @Kosas

kalondiacasey

@kalondiacasey

22 Nov, 25

3.3k

117

[...] whole makeup look struggles. Kosas to the rescue! Their Gray shade [...]

kalondiacasey

@kalondiacasey

10 Oct, 25

1.6k

91

[...] #makeupover50 @Kosas @MERIT Beauty @Maxine's Revenge [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7.5%)
• Thailand (5%)
• Brazil (4.9%)

Here is another example of Kosas collaborating with an influencer in United States.

robert_rausch x Kosas

robert_rausch

@robert_rausch

06 Apr, 26

2.2M

68.8k

[...] of chemistry. find lip pulse at Sephora #KosasPartner

Kosas's influencer activity vs. related brands

Kosas is frequently cross-shopped with ILIA Beauty and Saie in the clean, skincare-makeup hybrid segment, making these brands strong comparisons for influencer-driven education and GRWM content.

Total influencer content

Kosas leads with 17.1k sponsored posts, significantly outpacing Saie hello (6.7k posts) and ILIA Beauty (2.5k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs. Kosas has several times more total posts than ILIA Beauty and Saie hello.

By social platform

Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.7k, Saie hello at 6.6k, ILIA Beauty at 1k posts. Saie hello's activity is particularly concentrated on TikTok. Kosas has several times more Instagram posts than ILIA Beauty, while Saie hello has none on Instagram.

By geographical market

Kosas has the highest estimated sponsored-post volume in United States (6.8k posts, 39.8%), United Kingdom (1.3k posts, 7.5%), Thailand (856 posts, 5%), while Saie hello leads in Canada with 426 posts (6.4%). Looking at United States specifically, the split is Kosas at 6.8k posts (39.8%), Saie hello at 5k posts (75.2%), ILIA Beauty at 1.4k posts (56.9%). Kosas's strength in United States and United Kingdom may indicate a home-market focus, while Saie hello shows broader regional investment.