Kosas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 16.3k pieces of influencer content sponsored by Kosas over the last 12 months.
This report breaks down where & how Kosas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kosas, see here: Kosas influencers.
Influencer activity throughout the year
Kosas maintains a steady pace of influencer content throughout the year. The chart below shows month-by-month data for total sponsored posts tracked.
Kosas's influencer activity by month
Number of sponsored posts
Kosas's influencer output appears relatively consistent throughout the year, averaging about 1.3k sponsored posts per month. March recorded the highest volume at 1.6k posts (16% above average), while December was the quietest at 1.1k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kosas's sponsored influencer collaborations break down by social platform:
- TikTok: 11.9k posts (73.3%)
- Instagram: 4.3k posts (26.4%)
- YouTube: 42 posts (0.3%)
Kosas's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kosas.
Here are 3 examples of Kosas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aleynabeyazgul x Kosas
![Instagram post by @aleynabeyazgul for Kosas. Caption reads: [...] serisi blue @diorbeauty fondoten 1N @kosas....](https://images.od.modash.io/8bd63974ec1a433e0a59b30fb9125f4ad6a93ac4)
Influencer bio
Msgsü | Mimarlık 📩 | aleyna@thepeoplebase.com
Collaboration metrics
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s_dl_a x Kosas
![TikTok post by @s_dl_a for Kosas. Caption reads: [...] Set Loose Powder e il Cloud Set Mist di....](https://images.od.modash.io/dcd8b1787bb071714fc1b77cb8baf9423c0d713b)
Influencer bio
Tutto ciò che vuoi su make-up & beauty💘 Ig: serenaasaraa 💌serenaasara033@gmail.com 🇮🇹🇨🇺
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kayliboyle x Kosas
Influencer bio
girlhood. glam. growth. repeat. ♡
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.1%
- Carousels: 2.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kosas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kosas's influencers average views (TikTok)
Based on each influencer's average views per post
Kosas's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (9.6M avg views/post):
ambrajessmakeup x Kosas
Influencer bio
Bridal Make-Up Artist e docente 📍Cagliari
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
holxbeauty x Kosas
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kosas's repeat partnerships
Out of 7.9k unique influencers in our dataset, 418 of them (5%) posted content for Kosas in 3 or more separate calendar months. The most consistent partner is @mora_alyss, who has collaborated across 13 months with 65 total posts.
Here are 3 examples of Kosas's repeat influencer partnerships, with links to the sponsored content.
mora_alyss x Kosas
![TikTok post by @mora_alyss for Kosas. Caption reads: This Kosas bronzer in ‘Escape’ is giving [...].](https://images.od.modash.io/4ac0b65c45634c655ea6fdc4ec620a0f0fa6975a)
![TikTok post by @mora_alyss for Kosas. Caption reads: [...] just got back from vacation @Kosas....](https://images.od.modash.io/52f311bb00042db5b70755a11d05fec1c51c1d16)
![TikTok post by @mora_alyss for Kosas. Caption reads: [...] a vacation in a compact ☀️✨ Kosas Sun Show....](https://images.od.modash.io/3de2a20bfc31bd6a8a1b778044d3a793b4c7f0f2)
kayla.ryann x Kosas
![TikTok post by @kayla.ryann for Kosas. Caption reads: [...] never heard of them😗💅🏼 @Kosas products....](https://images.od.modash.io/a071134212e374d071fe114606c8887127ff0b5d)
![TikTok post by @kayla.ryann for Kosas. Caption reads: [...] @rhode skin @Kopari Beauty @Kosas @NARS....](https://images.od.modash.io/3affe81f2aef510c058999dcb9ada472a7882420)
![TikTok post by @kayla.ryann for Kosas. Caption reads: [...] grails ✨🌸🫧 what are yours?! @Kosas @Kopari....](https://images.od.modash.io/1eeee1e0d6fc6e80ea17b0af37cf9d98b389fd1f)
sarahashleya x Kosas
![TikTok post by @sarahashleya for Kosas. Caption reads: [...] 28 Beauty @makeupbymario @Kosas @Armani....](https://images.od.modash.io/8e2042be320aae86aa7f5d7eafdac3292ea8d724)
![TikTok post by @sarahashleya for Kosas. Caption reads: [...] cart before they sell out! @Kosas @sephora .....](https://images.od.modash.io/6cb929b3fd0a731843b80e42757f62537702be9b)
![TikTok post by @sarahashleya for Kosas. Caption reads: [...] during the @sephora sale! 🫶🏻 @Kosas....](https://images.od.modash.io/2a290621083acbaea2359f7004a82db947caec46)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kosas had the most influencer activity. 47.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (8.9%)
- Thailand (3.9%)
- Canada (3.8%)
Kosas's influencer activity by market
Here is another example of Kosas collaborating with an influencer in United States.
robert_kelley x Kosas
![TikTok post by @robert_kelley for Kosas. Caption reads: [...] of chemistry. find lip pulse at @sephora....](https://images.od.modash.io/451511e7f2fd6b6561de46f4ee8f95968a7a0240)
Kosas's influencer activity vs. related brands
Kosas targets the clean-meets-performance makeup customer, especially in complexion and everyday staples amplified through creator demos. ILIA Beauty and Saie hello are close competitive benchmarks with similar positioning, price tier, and influencer-heavy product education.
Total influencer content
Kosas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kosas leads with 16.3k sponsored posts, significantly outpacing Saie hello (7.1k posts) and ILIA Beauty (6k posts). Across all three brands, the average volume is 9.8k posts, indicating mature, scaled influencer programs. Kosas has more than twice as many total posts as ILIA Beauty and Saie hello.
By social platform
Kosas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kosas leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kosas at 11.9k, Saie hello at 7.1k, ILIA Beauty at 4.4k posts. Kosas's activity is particularly concentrated on TikTok. Kosas has more Instagram posts than ILIA Beauty, while Saie hello has none.
By geographical market
Kosas vs. related brands influencer activity (by country)
Estimated sponsored posts in Kosas's top markets
Kosas has the highest estimated sponsored-post volume in United States (7.7k posts, 47.4%), United Kingdom (1.4k posts, 8.9%), Thailand (635 posts, 3.9%), while Saie hello leads in Canada with 418 posts (5.9%). Looking at United States specifically, the split is Kosas at 7.7k posts (47.4%), Saie hello at 5k posts (70.5%), ILIA Beauty at 3.6k posts (59.4%). Kosas's strength in United States and United Kingdom may indicate a home-market focus, while Saie hello shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ILIA Beauty's Influencer Marketing Strategy
- Saie hello's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- Daniel Wellington's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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