Kosas Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Kosas over the last 12 months.
This report breaks down where & how Kosas invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Kosas, see here: Kosas influencers.
Influencer activity throughout the year
Kosas's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Kosas's influencer activity by month
Number of sponsored posts
Kosas's sponsored post volume peaks in March with 325 posts, 81% higher than the monthly average of 180. February recorded the lowest activity at 3 posts, 98% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kosas's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (79%)
- Instagram: 447 posts (19.2%)
- YouTube: 41 posts (1.8%)
Kosas's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Kosas.
Here are 3 examples of Kosas's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
aleynabeyazgul x Kosas
![Instagram post by @aleynabeyazgul for Kosas. Caption reads: [...] serisi blue
@diorbeauty fondoten 1N
@kosas....](https://images.od.modash.io/8bd63974ec1a433e0a59b30fb9125f4ad6a93ac4)
Influencer bio
Msgsü | Mimarlık 📩 | aleyna@thepeoplebase.com
Collaboration metrics
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dogaozdas x Kosas
![TikTok post by @dogaozdas for Kosas. Caption reads: [...] makyaj markası Türkiye’ye geldi. @Kosas....](https://images.od.modash.io/66e64eff64c33e03bf1dc44b2816dcd55e6ce4b3)
Influencer bio
💌: doga@communesocial.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kayliboyle x Kosas
Influencer bio
girlhood. glam. growth. repeat. ♡
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.4%
- Carousels: 1.6%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Kosas are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Kosas's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.4% of partnerships featuring creators averaging <1K views, Kosas's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (5.0M avg views/post):
ambrajessmakeup x Kosas
Influencer bio
Bridal Make-Up Artist e docente 📍Cagliari
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (10.0k avg views/post):
anjana.dhimann x Kosas
![TikTok post by @anjana.dhimann for Kosas. Caption reads: [...] not slather my face with these brand new....](https://images.od.modash.io/ac8a02a52237d2d84e2b7c3644f618074e99c8fb)
Influencer bio
toronto 💌 anjana.dhiman@dulcedo.com I’m cuter on IG: anjana.dhimann
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Kosas's repeat partnerships
Out of 1.6k unique influencers in our dataset, 97 of them (6%) posted content for Kosas in 3 or more separate calendar months. The most consistent partner is @ericataylor2347, who has collaborated across 8 months with 17 total posts.
Here are 3 examples of Kosas's repeat influencer partnerships, with links to the sponsored content.
ericataylor2347 x Kosas
![TikTok post by @ericataylor2347 for Kosas. Caption reads: [...] “mature”under eye with my @Kosas must haves....](https://images.od.modash.io/ed8fc42c26a4ea5dfee65dc5465b281cafe3fa59)
![TikTok post by @ericataylor2347 for Kosas. Caption reads: [...] a hydrating setting spray like @Kosas new....](https://images.od.modash.io/527e32b61dc227bad6d01590c433c5df2c408b45)
![TikTok post by @ericataylor2347 for Kosas. Caption reads: [...] the Sephora Savings Event & @Kosas always....](https://images.od.modash.io/1365f7b0967d70fa440b10ed9855d7dbb147d0d7)
mora_alyss x Kosas
![TikTok post by @mora_alyss for Kosas. Caption reads: [...] just got back from vacation @Kosas....](https://images.od.modash.io/52f311bb00042db5b70755a11d05fec1c51c1d16)
![TikTok post by @mora_alyss for Kosas. Caption reads: [...] no pores, just ✨CLOUD SKIN✨ — Kosas ate with....](https://images.od.modash.io/9b802de70561a454f87f773d90f2950af814a5b0)
brooklynkayemakeup x Kosas
![TikTok post by @brooklynkayemakeup for Kosas. Caption reads: @Kosas blush comparisons 🩷 #blush [...].](https://images.od.modash.io/ae905aaa1367822807b6f44b881aa93f931467b9)
![TikTok post by @brooklynkayemakeup for Kosas. Caption reads: @Kosas Blush is Life Baked Dimensional [...].](https://images.od.modash.io/de748cd7002c19256f3a6b75abcbbe57cf683570)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Kosas had the most influencer activity. 48% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (9%)
- Brazil (3.5%)
- Canada (3.3%)
Kosas's influencer activity by market
Here is another example of Kosas collaborating with an influencer in United States.
herosheemaz x Kosas
![Instagram post by @herosheemaz for Kosas. Caption reads: [...] gel by @maybelline
Setting powder by....](https://images.od.modash.io/80615a8d3c24cfd7fbc44b893875c0cea570cd92)
Kosas's influencer activity vs. related brands
Kosas competes closely with ILIA Beauty and Saie hello in the clean-leaning, skin-first makeup segment. These brands share similar influencer narratives around natural finishes, ingredient transparency, and effortless routines.
Total influencer content
Kosas vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Saie hello leads with 2.8k sponsored posts, notably outpacing Kosas (2.3k posts) and ILIA Beauty (1.2k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Saie has the highest total post count, more than double ILIA Beauty.
By social platform
Kosas vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Kosas leads on Instagram and YouTube, while Saie hello leads on TikTok. The gap is most notable on TikTok, with Saie hello at 2.4k, Kosas at 1.8k, ILIA Beauty at 851 posts. Kosas's activity is particularly concentrated on TikTok. On TikTok, Saie has the highest post count, more than double ILIA Beauty.
By geographical market
Kosas vs. related brands influencer activity (by country)
Estimated sponsored posts in Kosas's top markets
Saie hello has the highest estimated sponsored-post volume in United States (1.7k posts, 60.5%), United Kingdom (232 posts, 8.4%), Canada (177 posts, 6.4%), suggesting a North America focus, while Kosas leads in Brazil with 81 posts (3.5%), while ILIA Beauty leads in France with 62 posts (5.3%). Looking at United States specifically, the split is Saie hello at 1.7k posts (60.5%), Kosas at 1.1k posts (48%), ILIA Beauty at 683 posts (58%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ILIA Beauty's Influencer Marketing Strategy
- Saie hello's Influencer Marketing Strategy
- VELVET CAVIAR's Influencer Marketing Strategy
- Tiger Mist's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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