We analyzed 3.8k pieces of influencer content sponsored by SOJOS VISION over the last 12 months.
This report breaks down where & how SOJOS VISION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOJOS VISION, see here: SOJOS VISION influencers.
SOJOS VISION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
SOJOS VISION's sponsored post volume peaks in May with 628 posts, 99% higher than the monthly average of 315. February recorded the lowest activity at 85 posts, 73% below average. This may indicate a spring and summer campaign focus.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOJOS VISION's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SOJOS VISION.
Here are 3 examples of SOJOS VISION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
ANA | UGC Content Creator 🎥 Fashion • Beauty • Lifestyle • Apps📱 Reels • Reviews • Ads 📩Collabs: anatodua1993@gmail.com TikTok: anaanna76 17.8K
Collaboration metrics
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Influencer bio
so happy you are here!!! sc: caseeytaylorr 💌 ally@radtalentmanagement.com 💌
Collaboration metrics
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Influencer bio
sharing bits of my life ✨ part time content creator + full time marketing coordinator 🤍
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers SOJOS VISION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 30.6% of partnerships featuring creators averaging 10K-50K views, SOJOS VISION's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (265.3k avg views/post):
Influencer bio
Mom to Vache & Busa 🩵🐾 | Cozy life & everyday style ✨ 💌PR & Collabs → abesadzeninuca@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.7k avg views/post):
Influencer bio
Just a girl living her American diary 🇺🇸📝 𝘋𝘔 𝘖𝘙 𝘌-𝘔𝘈𝘐𝘓 𝘍𝘖𝘙 𝘊𝘖𝘖𝘗𝘌𝘙𝘈𝘛𝘐𝘖𝘕 📩 𝘬𝘢𝘥𝘦𝘳𝘨𝘶𝘯𝘦𝘳𝘬𝘢𝘯𝘯@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰m.
Collaboration metrics
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Out of 2k unique influencers in our dataset, 89 of them (4%) posted content for SOJOS VISION in 3 or more separate calendar months. The most consistent partner is @evelinoragvelidze, who has collaborated across 9 months with 17 total posts.
Here are 3 examples of SOJOS VISION's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where SOJOS VISION had the most influencer activity. 61.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of SOJOS VISION collaborating with an influencer in United States.
SOJOS VISION competes in fashion sunglasses with QUAY and Goodr, all appealing to style-conscious shoppers and using influencer styling content to drive seasonal demand.
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.8k sponsored posts, significantly outpacing Goodr (634 posts) and QUAY (366 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments. SOJOS VISION has 3,787 total posts, which is several times more than Goodr (634) and QUAY (366).
Sponsored posts by platform
SOJOS VISION leads on Instagram and TikTok, while Goodr leads on YouTube. The gap is most notable on Instagram, with SOJOS VISION at 2.1k, Goodr at 145, QUAY at 84 posts. QUAY's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has 2,088 posts, which is more than ten times QUAY (84) and far ahead of Goodr (145).
Estimated sponsored posts in SOJOS VISION's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.3k posts, 61.2%), Georgia (197 posts, 5.2%), Italy (167 posts, 4.4%), while Goodr has the highest estimated sponsored-post volume in United Kingdom (36 posts, 5.7%), Canada (23 posts, 3.6%), while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is SOJOS VISION at 2.3k posts (61.2%), Goodr at 477 posts (75.3%), QUAY at 252 posts (68.9%). SOJOS VISION's strength in United States may indicate a home-market focus, while Goodr shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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