SOJOS VISION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.8k pieces of influencer content sponsored by SOJOS VISION over the last 12 months.
This report breaks down where & how SOJOS VISION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOJOS VISION, see here: SOJOS VISION influencers.
Influencer activity throughout the year
SOJOS VISION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SOJOS VISION's influencer activity by month
Number of sponsored posts
SOJOS VISION's sponsored post volume peaks in June with 370 posts, 62% higher than the monthly average of 229. November recorded the lowest activity at 147 posts, 36% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOJOS VISION's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (50.1%)
- Instagram: 1.3k posts (48.8%)
- YouTube: 30 posts (1.1%)
SOJOS VISION's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for SOJOS VISION.
Here are 3 examples of SOJOS VISION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
rittakortava x SOJOS VISION
Influencer bio
◾️UGC l Content Creator ◾️FASHION | BEAUTY ✉️ rita.kortava99@gmail.com 📩collabinquiry.rittakortava@gmail.com
Collaboration metrics
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charlaweatherley x SOJOS VISION
Influencer bio
AR everything classy 💌: charlaweatherley@gmail.com
Collaboration metrics
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FASHIONSTYLETV x SOJOS VISION
![YouTube post by @FASHIONSTYLETV for SOJOS VISION. Caption reads: [...] TV. OCEANUS Swimwear partnered with Sojos....](https://images.od.modash.io/b421ce69b02b178064512648b5f549e3d5ae4c92)
Influencer bio
FASHION & STYLE 4K (F&S 4K) is an international TV channel about the whole world of fashion and lifestyle in an exceptional UHD 4K quality. Comprehensive and timely coverage of mainstream fashion events. Fashion shows, glamorous parties, private events. Backstage exclusives with designers, models, make-up artists, art and creative directors, influencers. Comfort and class of luxury lifestyle. Magnificent estates, spectacular boat shows, super car events. F&S dance Fitness to keep you fit. Production is done worldwide by our professional videographer crew in 8K or 4K with multichannel surround sound, multicamera shooting, aerial drone videography, with up to 30 mics for superb recording. We are proud of our own postproduction team of high-level professionals, own production facility, state of the art professional equipment. https://www.fashion-style.tv https://www.youtube.com/c/FASHIONSTYLETV https://www.instagram.com/fashionstyletv/ https://www.facebook.com/FashionStyleTVchannel
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers SOJOS VISION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOJOS VISION's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.2% of partnerships featuring creators averaging <1K views, SOJOS VISION's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (62.3k avg views/post):
kelly_elizabethxo x SOJOS VISION
Influencer bio
tall midsize fashion 5’10” • size 12/14 • maryland ✉️ kelly@trend-mgmt.com outfits + more 👇🏻
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
lexmcfarlane x SOJOS VISION
Influencer bio
27 | wife + first time mama 🕊️🫶🏼🧸☁️👼🏼 💌 alexamcfarlane@thesociablesociety.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOJOS VISION's repeat partnerships
Out of 1.8k unique influencers in our dataset, 52 of them (3%) posted content for SOJOS VISION in 3 or more separate calendar months. The most consistent partner is @suzy_edward, who has collaborated across 7 months with 18 total posts.
Here are 3 examples of SOJOS VISION's repeat influencer partnerships, with links to the sponsored content.
suzy_edward x SOJOS VISION
![Instagram post by @suzy_edward for SOJOS VISION. Caption reads: [...] Which one is your favorite? @sojosvision....](https://images.od.modash.io/40953dfb77cfe891bc38c3a289c8dcf921f12fbd)
![Instagram post by @suzy_edward for SOJOS VISION. Caption reads: [...] Which one is your favorite? @sojosvision....](https://images.od.modash.io/e410b0f0ad390ecea5e224522fbefc9c4a23e4a1)
![Instagram post by @suzy_edward for SOJOS VISION. Caption reads: [...] 👇🏻👇🏻 05 designs by : @sojosvision....](https://images.od.modash.io/3ba67a4fcf33ba1972810b9766a70066531dd87d)
mrs.hannahlong x SOJOS VISION
kellie.navarro x SOJOS VISION
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SOJOS VISION had the most influencer activity. 60.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (5.8%)
- Georgia (4.1%)
- India (4.1%)
SOJOS VISION's influencer activity by market
Here is another example of SOJOS VISION collaborating with an influencer in United States.
usa.mamalife x SOJOS VISION
SOJOS VISION's influencer activity vs. related brands
SOJOS VISION competes with QUAY and Goodr in sunglasses and fashion eyewear, where creators drive trend adoption through outfit styling, travel content, and seasonal accessories edits.
Total influencer content
SOJOS VISION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 3k sponsored posts, marginally ahead of SOJOS VISION (2.8k posts) and QUAY (2k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
SOJOS VISION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SOJOS VISION leads on Instagram, while Goodr has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Goodr at 1.7k, QUAY at 1.4k, SOJOS VISION at 1.4k posts. QUAY's activity is particularly concentrated on TikTok. On Instagram, SOJOS VISION has more than double QUAY’s total posts.
By geographical market
SOJOS VISION vs. related brands influencer activity (by country)
Estimated sponsored posts in SOJOS VISION's top markets
Goodr has the highest estimated sponsored-post volume in United States (2.2k posts, 72%), United Kingdom (162 posts, 5.4%), Canada (108 posts, 3.6%), suggesting a North America focus, while SOJOS VISION has the highest estimated sponsored-post volume in Italy (160 posts, 5.8%), Georgia (113 posts, 4.1%), while QUAY leads in Brazil with 92 posts (4.7%). Looking at United States specifically, the split is Goodr at 2.2k posts (72%), SOJOS VISION at 1.7k posts (60.1%), QUAY at 1.3k posts (66.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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