SOJOS VISION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by SOJOS VISION over the last 12 months.
This report breaks down where & how SOJOS VISION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOJOS VISION, see here: SOJOS VISION influencers.
Influencer activity throughout the year
SOJOS VISION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SOJOS VISION's influencer activity by month
Number of sponsored posts
SOJOS VISION's sponsored post volume peaks in May with 617 posts, 116% higher than the monthly average of 286. April recorded the lowest activity at 109 posts, 62% below average. This may indicate a spring and summer campaign focus.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOJOS VISION's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (54.4%)
- TikTok: 1.6k posts (45.5%)
- YouTube: 4 posts (0.1%)
SOJOS VISION's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SOJOS VISION.
Here are 3 examples of SOJOS VISION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
anaa.anna1 x SOJOS VISION
![Instagram post by @anaa.anna1 for SOJOS VISION. Caption reads: [...] my code ANATODUA to get a discount✨✨....](https://images.od.modash.io/d172b57ac719ecde98400df7a9bc9a4eda4ee22f)
Influencer bio
ANA | UGC Content Creator 🎥 Fashion • Beauty • Lifestyle • 📩 Dm or email for paid collaboration 📩 Toduaana30@gmail.com TikTok: anaanna76 18.3K
Collaboration metrics
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leaxjane x SOJOS VISION
Influencer bio
Mom of Twins Size 6/8 C-section belly Fashion Boho, alt, athleisure Little bit of beauty 💌 Leaxjane3@gmail.com
Collaboration metrics
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StephanieRoseClark x SOJOS VISION
Influencer bio
Welcome to my channel! I post fashion, beauty, home decor, self care, & lifestyle vlogs. Subscribe for new videos every week! For business inquires please contact: xstephanierclark@gmail.com ♡Instagram: xstephanierose ♡Tik Tok: xstephanieclark
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.4%
- Posts: 41.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOJOS VISION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOJOS VISION's influencers average views (Instagram)
Based on each influencer's average views per post
With 28.4% of partnerships featuring creators averaging 10K-50K views, SOJOS VISION's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (387.4k avg views/post, 10.3k followers):
tikuna_tikuna0321 x SOJOS VISION
Influencer bio
TIKO | UGC | Content Creator🎥 Fashion • Beauty • Lifestyle • 💌 DM or email for Paid Collaboration 📩 collabtik8@gmail.com 📩 tikunadvali21@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.9k avg views/post, 24.2k followers):
ani.basheleishvili x SOJOS VISION
![Instagram post by @ani.basheleishvili for SOJOS VISION. Caption reads: [...] SOJOSANI to save.🙌 Check website....](https://images.od.modash.io/ad7b667ea9c49786c84ab244cd83000ccf77156f)
Influencer bio
•UGC and content creator •fashion | style | beauty •for collaborations and business inquiries •ana.basheleishvili8@gmail.com📩
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOJOS VISION's repeat partnerships
Out of 1.9k unique influencers in our dataset, 76 of them (4%) posted content for SOJOS VISION in 3 or more separate calendar months. The most consistent partner is @leah_sojosvision, who has collaborated across 9 months with 19 total posts.
Here are 3 examples of SOJOS VISION's repeat influencer partnerships, with links to the sponsored content.
leah_sojosvision x SOJOS VISION
![Instagram post by @leah_sojosvision for SOJOS VISION. Caption reads: [...] my all-time fav brand 💕 @sojosvision So....](https://images.od.modash.io/8e4948290f355cc094245becd62c61f1f544507c)
![Instagram post by @leah_sojosvision for SOJOS VISION. Caption reads: [...] de pouvoir collaborer avec @sojosvision qui....](https://images.od.modash.io/f1a2ed4d4eb6ea72425c84e16b523c23793bc79e)
![Instagram post by @leah_sojosvision for SOJOS VISION. Caption reads: [...] excited to support the new @sojosvision....](https://images.od.modash.io/bafbf62571df6566e11aa4a4830c3cebeeaeb74b)
sultan_stacey x SOJOS VISION
![Instagram post by @sultan_stacey for SOJOS VISION. Caption reads: [...] all the trendy options at @sojosvision Use....](https://images.od.modash.io/dbd93158984414703c82ad92808b3f53453bcead)
![Instagram post by @sultan_stacey for SOJOS VISION. Caption reads: [...] order my sunglasses from @sojosvision —....](https://images.od.modash.io/d61388c0d3af76912b8a89c9ed1dd7cbf941a764)
frog_natureyogi x SOJOS VISION
![Instagram post by @frog_natureyogi for SOJOS VISION. Caption reads: [...] recycled sunglasses from @sojosvision.](https://images.od.modash.io/819b7427ceb87424852c855d62a48117350f1c69)
![Instagram post by @frog_natureyogi for SOJOS VISION. Caption reads: [...] made from recycle material @sojosvision Use....](https://images.od.modash.io/d20318cb49732377dc8896ebd45834ab2e09e3a9)
![Instagram post by @frog_natureyogi for SOJOS VISION. Caption reads: [...] My sunglasses from @sojosvision Use my code....](https://images.od.modash.io/fe2b3cd55621c04da663f33caefe00f4aef78af6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SOJOS VISION had the most influencer activity. 60.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (5.4%)
- Georgia (4.6%)
- Turkey (4.3%)
SOJOS VISION's influencer activity by market
Here is another example of SOJOS VISION collaborating with an influencer in United States.
twoworldmama x SOJOS VISION
![Instagram post by @twoworldmama for SOJOS VISION. Caption reads: [...] more than eyewear. It’s an attitude.....](https://images.od.modash.io/b6d6e3467b05f5dccb10631ee1eb1f3f85de1a3b)
SOJOS VISION's influencer activity vs. related brands
SOJOS VISION competes with QUAY and Goodr in sunglasses and eyewear accessories promoted heavily through outfit styling and seasonal travel content. These brands target similar fashion and lifestyle audiences with affordable-to-mid pricing.
Total influencer content
SOJOS VISION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
SOJOS VISION leads with 3.4k sponsored posts, notably outpacing Goodr (2.7k posts) and QUAY (1.8k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
SOJOS VISION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SOJOS VISION leads on Instagram and TikTok, while Goodr leads on YouTube. The gap is most notable on Instagram, with SOJOS VISION at 1.9k, Goodr at 1k, QUAY at 720 posts. On YouTube, Goodr has 130 posts, far more than SOJOS VISION with 4 and QUAY with 1.
By geographical market
SOJOS VISION vs. related brands influencer activity (by country)
Estimated sponsored posts in SOJOS VISION's top markets
SOJOS VISION has the highest estimated sponsored-post volume in United States (2.1k posts, 60.8%), Italy (185 posts, 5.4%), Georgia (158 posts, 4.6%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (156 posts, 8.9%), Brazil (74 posts, 4.2%), while Goodr leads in Canada with 92 posts (3.4%). Looking at United States specifically, the split is SOJOS VISION at 2.1k posts (60.8%), Goodr at 1.9k posts (72%), QUAY at 1.1k posts (65%). SOJOS VISION's strength in United States may indicate a home-market focus, while Goodr shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- DIME Beauty's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- – Get Raw Nutrition's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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