SOJOS VISION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by SOJOS VISION over the last 12 months.
This report breaks down where & how SOJOS VISION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOJOS VISION, see here: SOJOS VISION influencers.
Influencer activity throughout the year
SOJOS VISION's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
SOJOS VISION's influencer activity by month
Number of sponsored posts
SOJOS VISION's sponsored post volume peaks in June with 401 posts, 68% higher than the monthly average of 239. November recorded the lowest activity at 148 posts, 38% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOJOS VISION's sponsored influencer collaborations break down by social platform:
- Instagram: 1.5k posts (51.3%)
- TikTok: 1.4k posts (48.1%)
- YouTube: 18 posts (0.6%)
SOJOS VISION's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for SOJOS VISION.
Here are 3 examples of SOJOS VISION's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
rittakortava x SOJOS VISION
Influencer bio
◾️UGC l Content Creator ◾️FASHION | BEAUTY ✉️ rita.kortava99@gmail.com 📩collabinquiry.rittakortava@gmail.com
Collaboration metrics
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jk_grace7 x SOJOS VISION
Influencer bio
No te quiero convencer que necesitas un producto,ni que un producto te cambiara la vida. eso lo decides tu al mirar los productos que con honestidad te comparto
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
NicoleRafiee x SOJOS VISION
![YouTube post by @NicoleRafiee for SOJOS VISION. Caption reads: [...] Hayden-S Black: Hug Leopard: SOJOS VISION -....](https://images.od.modash.io/c4ddbed9792d7b1f85efd8e8db51ed1735ff4871)
Influencer bio
☞MERCH! https://www.nicolerafiee.com/general-merch ☞business email: nicole@sixteenth.com ☞social media: Instagram: @nicolerafiee Twitter: @nicolerafiee TikTok: @nikkinasty Spotify: @nicolerafiee Depop: @nicolerafiee
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 70.1%
- Posts: 29.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOJOS VISION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOJOS VISION's influencers average views (Instagram)
Based on each influencer's average views per post
SOJOS VISION's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (247.8k avg views/post):
ani_moseshvili x SOJOS VISION
![Instagram post by @ani_moseshvili for SOJOS VISION. Caption reads: [...] glasses and prescription glasses at....](https://images.od.modash.io/dbcb223ff20e9774f4e86957479919e6c7973d89)
Influencer bio
Content Creator & UGC Creator • Fashion | Skincare | Lifestyle • For business inquiries & collabs For Collabs: Anukimoseshvili@yahoo.com 🇬🇪🇺🇸🇬🇧🇩🇪
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
daialarie x SOJOS VISION
![Instagram post by @daialarie for SOJOS VISION. Caption reads: [...] have worn! Styling every look with....](https://images.od.modash.io/5ec3cce27e3841fe8eacd957956db0f2fbb46e99)
Influencer bio
📍Miami 💌 daia@theazureagency.com 🇺🇸US Agent: @theazureagency 🇦🇺Aus Agent: @neonmgmt charley@neonmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOJOS VISION's repeat partnerships
Out of 1.9k unique influencers in our dataset, 46 of them (2%) posted content for SOJOS VISION in 3 or more separate calendar months. The most consistent partner is @suzy_edward, who has collaborated across 8 months with 27 total posts.
Here are 3 examples of SOJOS VISION's repeat influencer partnerships, with links to the sponsored content.
suzy_edward x SOJOS VISION
![Instagram post by @suzy_edward for SOJOS VISION. Caption reads: [...] Which one is your favorite? @sojosvision....](https://images.od.modash.io/40953dfb77cfe891bc38c3a289c8dcf921f12fbd)
![Instagram post by @suzy_edward for SOJOS VISION. Caption reads: [...] 👇🏻👇🏻👇🏻 ID SJ2609 @sojosvision....](https://images.od.modash.io/6c85d6a9764872f8ce8342c5e49f6cbebec1a0a4)
cammie_core x SOJOS VISION
![TikTok post by @cammie_core for SOJOS VISION. Caption reads: [...] the name brand ones! @SOJOS #sojosvision....](https://images.od.modash.io/79b67a541846029af81ba8b5a861bf88c495ef35)
![TikTok post by @cammie_core for SOJOS VISION. Caption reads: [...] in every color 🖤 @SOJOS #sojosvision #sojos....](https://images.od.modash.io/fa375609e41208562c3bbe0096025c98ca75c3df)
mrs.hannahlong x SOJOS VISION
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SOJOS VISION had the most influencer activity. 62.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (6.6%)
- Canada (3.4%)
- Brazil (3.4%)
SOJOS VISION's influencer activity by market
Here is another example of SOJOS VISION collaborating with an influencer in United States.
rengarenkbedis x SOJOS VISION
SOJOS VISION's influencer activity vs. related brands
SOJOS VISION competes in sunglasses and fashion eyewear at accessible prices; QUAY and Goodr target similar style- and lifestyle-driven audiences and are strong peers for creator outfit and travel content.
Total influencer content
SOJOS VISION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 3k sponsored posts, marginally ahead of SOJOS VISION (2.9k posts) and QUAY (2.1k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
SOJOS VISION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SOJOS VISION leads on Instagram, while Goodr has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 1.5k, Goodr at 1.2k, QUAY at 548 posts. QUAY's activity is particularly concentrated on TikTok. On YouTube, Goodr has 104 posts, far more than SOJOS VISION (18) and QUAY (10).
By geographical market
SOJOS VISION vs. related brands influencer activity (by country)
Estimated sponsored posts in SOJOS VISION's top markets
Goodr leads in United States with 2.1k posts (71.1%), while SOJOS VISION has the highest estimated sponsored-post volume in Italy (192 posts, 6.6%), Canada (99 posts, 3.4%), while QUAY has the highest estimated sponsored-post volume in United Kingdom (180 posts, 8.4%), Brazil (111 posts, 5.2%). Looking at United States specifically, the split is Goodr at 2.1k posts (71.1%), SOJOS VISION at 1.8k posts (62.2%), QUAY at 1.4k posts (65.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- QUAY's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- NAKED SUNDAYS's Influencer Marketing Strategy
- CAKES Body's Influencer Marketing Strategy
- TokyoTreat's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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