SOJOS VISION Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 505 pieces of influencer content sponsored by SOJOS VISION over the last 12 months.
This report breaks down where & how SOJOS VISION invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with SOJOS VISION, see here: SOJOS VISION influencers.
Influencer activity throughout the year
SOJOS VISION's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
SOJOS VISION's influencer activity by month
Number of sponsored posts
SOJOS VISION's sponsored post volume peaks in May with 136 posts, 224% higher than the monthly average of 42. February recorded the lowest activity at 6 posts, 86% below average. This may indicate a spring and summer campaign focus.
SOJOS VISION's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 6.4M, while February recorded the least at 3.7k. Across all tracked posts in the 12-month window, average views per post were 48.4k. Views appear to be largely volume-driven, tracking closely with post output across the year. The top-performing tracked post, by @anaa.anna1, generated 2.1M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of SOJOS VISION's sponsored influencer collaborations break down by social platform:
- Instagram: 505 posts (100%)
SOJOS VISION's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for SOJOS VISION.
Here are 1 examples of SOJOS VISION's recent sponsored collaborations (one each for Instagram).
anaa.anna1 x SOJOS VISION
![Instagram post by @anaa.anna1 for SOJOS VISION. Caption reads: [...] my code ANATODUA to get a discount✨✨....](https://images.od.modash.io/d172b57ac719ecde98400df7a9bc9a4eda4ee22f)
Influencer bio
ANA | UGC Content Creator 🎥 Fashion • Beauty • Lifestyle • Apps📱 Reels • Reviews • Ads 📩Collabs: anatodua1993@gmail.com TikTok: anaanna76 17.8K
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 61.6%
- Posts: 38.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers SOJOS VISION are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
SOJOS VISION's influencers average views (Instagram)
Based on each influencer's average views per post
SOJOS VISION's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (265.3k avg views/post):
ninucabesadze x SOJOS VISION
Influencer bio
Mom to Vache & Busa 🩵🐾 | Cozy life & everyday style ✨ 💌PR & Collabs → abesadzeninuca@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.7k avg views/post):
k.loggss x SOJOS VISION
![Instagram post by @k.loggss for SOJOS VISION. Caption reads: [...] obsessed!
In collaboration with @sojosvision....](https://images.od.modash.io/1a9dcca68b4062936452ee906ff4bbe15c63d044)
Influencer bio
Just a girl living her American diary 🇺🇸📝 𝘋𝘔 𝘖𝘙 𝘌-𝘔𝘈𝘐𝘓 𝘍𝘖𝘙 𝘊𝘖𝘖𝘗𝘌𝘙𝘈𝘛𝘐𝘖𝘕 📩 𝘬𝘢𝘥𝘦𝘳𝘨𝘶𝘯𝘦𝘳𝘬𝘢𝘯𝘯@𝘨𝘮𝘢𝘪𝘭.𝘤𝘰m.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
SOJOS VISION's repeat partnerships
Out of 272 unique influencers in our dataset, 22 of them (8%) posted content for SOJOS VISION in 3 or more separate calendar months. The most consistent partner is @tamaramkh___, who has collaborated across 7 months with 8 total posts.
Here are 3 examples of SOJOS VISION's repeat influencer partnerships, with links to the sponsored content.
tamaramkh___ x SOJOS VISION
![Instagram post by @tamaramkh___ for SOJOS VISION. Caption reads: @sojosvision
Be more confident with sojos [...].](https://images.od.modash.io/3b510effa4082bac34c5c4f303344e9f808bb083)
![Instagram post by @tamaramkh___ for SOJOS VISION. Caption reads: @sojosvision
My favorite design glasses [...].](https://images.od.modash.io/1beff260704ab0b2a510c5fb865256ee5d5a6fb7)
lika_meno x SOJOS VISION
sebas.and.amelia x SOJOS VISION
![Instagram post by @sebas.and.amelia for SOJOS VISION. Caption reads: [...] excited to support the new @sojosvision....](https://images.od.modash.io/bafbf62571df6566e11aa4a4830c3cebeeaeb74b)
![Instagram post by @sebas.and.amelia for SOJOS VISION. Caption reads: [...] cat-eye sunnies from @sojosvision are equal....](https://images.od.modash.io/4e7068c27dbfe78c249e2306c87bd04f3332918f)
![Instagram post by @sebas.and.amelia for SOJOS VISION. Caption reads: [...] + tortoise sunnies from @sojosvision bring....](https://images.od.modash.io/8d10df32152509df4a9ce10cfadc15976ba30d34)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where SOJOS VISION had the most influencer activity. 59.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (6.7%)
- Georgia (4.4%)
- India (4.2%)
SOJOS VISION's influencer activity by market
Here is another example of SOJOS VISION collaborating with an influencer in United States.
usa.mamalife x SOJOS VISION
SOJOS VISION's influencer activity vs. related brands
SOJOS VISION competes in sunglasses and eyewear accessories, similar to QUAY’s fashion-forward frames and Goodr’s active-lifestyle shades. These brands overlap in creator styling content, seasonal trends, and affordable-accessible price points.
Total influencer content
SOJOS VISION vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goodr leads with 634 sponsored posts, notably outpacing SOJOS VISION (505 posts) and QUAY (366 posts). Across all three brands, the average volume is 502 posts, suggesting moderate but consistent investment.
By social platform
SOJOS VISION vs. related brands influencer activity (by social platform)
Sponsored posts by platform
SOJOS VISION leads on Instagram, while Goodr has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with SOJOS VISION at 505, Goodr at 145, QUAY at 84 posts. SOJOS VISION's activity is particularly concentrated on Instagram. On Instagram, SOJOS VISION has several times more posts than QUAY and Goodr.
By geographical market
SOJOS VISION vs. related brands influencer activity (by country)
Estimated sponsored posts in SOJOS VISION's top markets
Goodr has the highest estimated sponsored-post volume in United States (477 posts, 75.3%), United Kingdom (36 posts, 5.7%), Canada (23 posts, 3.6%), suggesting a North America focus, while SOJOS VISION has the highest estimated sponsored-post volume in Italy (34 posts, 6.7%), Georgia (22 posts, 4.4%), while QUAY leads in Brazil with 15 posts (4%). Looking at United States specifically, the split is Goodr at 477 posts (75.3%), SOJOS VISION at 298 posts (59.1%), QUAY at 252 posts (68.9%).
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