EHPlabs Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 13.2k pieces of influencer content sponsored by EHPlabs over the last 12 months.

This report breaks down where & how EHPlabs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with EHPlabs, see here: EHPlabs influencers.

Influencer activity throughout the year

EHPlabs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

EHPlabs's influencer activity appears to have tapered over the year, from 1.4k posts in January down to 876 in December. April was the busiest month at 1.8k posts, 59% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EHPlabs's sponsored influencer collaborations break down by social platform:

• TikTok: 9.1k posts (68.5%)
• Instagram: 4.2k posts (31.5%)

TikTok influencer marketing is a clear focus for EHPlabs.

Here are 2 examples of EHPlabs's recent sponsored collaborations (one each for Instagram, TikTok).

jadentysonlaing x EHPlabs

jadentysonlaing

@jadentysonlaing

31 Oct, 25

1M

40.7k

Blessed with a new go-kart thanks to @ehplabs 🙌🏽 but the real joy came from hitting [...]

Influencer bio

ɪ’ᴍ ɴᴏᴛ ᴀɴ ɪɴꜰʟᴜᴇɴᴄᴇʀ, ɪ’ᴍ ᴀ ꜰᴏʟʟᴏᴡᴇʀ ᴏꜰ ɢᴏᴅ 📈 ʙʀᴀɴᴅ • @laingstrong 🎥 ʏᴏᴜᴛᴜʙᴇ • @jadenlaingyoutube 🔋@oxyshred • ᴄᴏᴅᴇ: ʟᴀɪɴɢ

Collaboration metrics

Post views1.0M

Post EMV $35.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

teebodiedme x EHPlabs

teebodiedme

@teebodiedme

16 Mar, 26

5.4M

12.1k

Replying to @ci <3 yes girl!! @ehplabs @OxyShred Energy #ehplabs #oxyshred

Influencer bio

Trainer & Braider🦋 For the gworls ✨ @Gymshark @ehplabs code TALIYAH 1:1 online coaching, meal plans, workout guides⬇️

Collaboration metrics

Post views5.4M

Post EMV $108.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 38.7% of partnerships featuring creators averaging 1K-5K views, EHPlabs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 29.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):

maddyrazza x EHPlabs

maddyrazza

@maddyrazza

03 Apr, 26

844.6k

600

[...] 👀#oxyshredbiggercan @OxyShred Energy @ehplabs

Influencer bio

A girl doing both 🏃🏽‍♀️🏋🏽‍♀️ IG: maddyranzolin 📧 maddyrazza@icloud.com

Collaboration metrics

Post views844.6k

Post EMV $16.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

honeymai.xxx x EHPlabs

honeymai.xxx

@honeymai.xxx

07 Jan, 26

18.5k

141

@ehplabsuk 🥤🥝🍓 #foryou

Influencer bio

Bit of this🤱🏼🦕🪐bit of that💅🏻👩‍⚕️✨ life in my 20's x 💌holly6860@gmail.com

Collaboration metrics

Post views18.5k

Post EMV $377

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

EHPlabs's repeat partnerships

lexbulll x EHPlabs

lexbulll

@lexbulll

22 Apr, 26

21.1k

Getting back on track for me always starts with hitting the basics with my training & nutrition. Oxyshred always gives me that push I need to get to the gym, but also helps me actually train with intention, instead of just going through the movements. Ensuring that I hit my protein goal for the day is my priority when it comes to nutrition. When you consume enough protein your body stays satiated, well fuelled and able to recover. Oxyshred’s Lean Protein Bar’s have 18g of protein for only 160 calories, which means no excuses not to achieve this goal - especially when they taste like a sweat treat! Fuelling sufficiently before & after training is SO important. Work with your body, never against it ✨💪🏽 @oxyshred @oxyshredenergy Discount code ‘LEXB’ when shopping online!

lexbulll

@lexbulll

28 Apr, 26

9k

[...] Supplements from @oxyshred @ehplabs_ausnz .. *Oxyshred, Creatine, [...]

lexbulll

@lexbulll

22 Jun, 26

3.8k

@ehplabs_ausnz EOFY Sale is still live [...]

kelsiefaithhthomas x EHPlabs

kelsiefaithhthomas

@kelsiefaithhthomas

27 May, 26

328.9k

16.3k

[...] • @gymshark code / KELSIE10 @ehplabs_ausnz code / KELSIE #explore [...]

kelsiefaithhthomas

@kelsiefaithhthomas

09 Mar, 26

174.7k

7.2k

[...] your goals a breeze 🤍🎯 @ehplabs code / KELSIE🔋 1. OXYSHRED - [...]

kelsiefaithhthomas

@kelsiefaithhthomas

19 Mar, 26

155.6k

6.1k

[...] w/ coconut water All supps @ehplabs_ausnz code / KELSIE 🫂 1. [...]

mollysmith19 x EHPlabs

mollysmith19

@mollysmith19

03 Sep, 25

2M

12.6k

shop my @ehplabsuk pink power bundle now for a [...]

mollysmith19

@mollysmith19

22 May, 26

324.1k

2.4k

[...] well, consistently with @ehplabsuk 🤝🤍 ad #creatinegummies

mollysmith19

@mollysmith19

06 Jan, 26

187.4k

3.6k

[...] + electrolytes done right @ehplabsuk #ad

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Australia (24.1%)
• United Kingdom (7.2%)
• Canada (5.3%)

Here is another example of EHPlabs collaborating with an influencer in United States.

kay_lucia x EHPlabs

kay_lucia

@kay_lucia

09 Mar, 26

4.1M

6.4k

[...] each direction) #gym #glutes #workout #ehplabs #oxyshred @ehplabs @OxyShred Energy

EHPlabs's influencer activity vs. related brands

EHPlabs competes with Women’s Best and 1st Phorm in fitness supplements where community, transformations, and ambassador programs drive customer acquisition. All three rely heavily on fitness creators to validate products and build lifestyle credibility.

Total influencer content

Women's Best leads with 13.5k sponsored posts, marginally ahead of EHPlabs (13.2k posts) and 1st Phorm (8.4k posts). Across all three brands, the average volume is 11.7k posts, indicating mature, scaled influencer programs.

By social platform

EHPlabs leads on TikTok, while Women's Best has the most activity on Instagram and 1st Phorm has the most activity on YouTube. The gap is most notable on TikTok, with EHPlabs at 9.1k, Women's Best at 2.9k, 1st Phorm at 1k posts. Women's Best's activity is particularly concentrated on Instagram. On TikTok, EHPlabs has several times more posts than Women’s Best and 1st Phorm, while on Instagram Women’s Best has several times more posts than EHPlabs.

By geographical market

1st Phorm has the highest estimated sponsored-post volume in United States (6.8k posts, 80.9%), Brazil (394 posts, 4.7%), Canada (235 posts, 2.8%), suggesting a North America focus, while EHPlabs leads in Australia with 3.2k posts (24.1%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 14.3%), France (825 posts, 6.1%), suggesting a Europe focus. Looking at United States specifically, the split is 1st Phorm at 6.8k posts (80.9%), Women's Best at 6.4k posts (47.3%), EHPlabs at 6.4k posts (48.2%).