EHPlabs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.9k pieces of influencer content sponsored by EHPlabs over the last 12 months.
This report breaks down where & how EHPlabs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EHPlabs, see here: EHPlabs influencers.
Influencer activity throughout the year
EHPlabs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EHPlabs's influencer activity by month
Number of sponsored posts
EHPlabs's influencer output appears relatively consistent throughout the year, averaging about 1.2k sponsored posts per month. April recorded the highest volume at 1.8k posts (44% above average), while August was the quietest at 746 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EHPlabs's sponsored influencer collaborations break down by social platform:
- TikTok: 10.3k posts (69.2%)
- Instagram: 4.4k posts (29.2%)
- YouTube: 241 posts (1.6%)
EHPlabs's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EHPlabs.
Here are 3 examples of EHPlabs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jadentysonlaing x EHPlabs
Influencer bio
ɪ’ᴍ ɴᴏᴛ ᴀɴ ɪɴꜰʟᴜᴇɴᴄᴇʀ, ɪ’ᴍ ᴀ ꜰᴏʟʟᴏᴡᴇʀ ᴏꜰ ɢᴏᴅ 📈 ʙʀᴀɴᴅ • @laingstrong 🎥 ʏᴏᴜᴛᴜʙᴇ • @jadenlaingyoutube 🔋@oxyshred • ᴄᴏᴅᴇ: ʟᴀɪɴɢ
Collaboration metrics
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teebodiedme x EHPlabs
Influencer bio
Trainer & Braider🦋 For the gworls ✨ @Gymshark @ehplabs code TALIYAH 1:1 online coaching, meal plans, workout guides⬇️
Collaboration metrics
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kaylalashaevlogs x EHPlabs
![YouTube post by @kaylalashaevlogs for EHPlabs. Caption reads: [...] DISCOUNT CODE → LASHAE10 for 10% off!....](https://images.od.modash.io/c04d70c317431297e107f29018c4a57a195db613)
Influencer bio
The life of Kayla Lashae. a girl in her 30's just trying to figure it out! Subscribe!💕✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EHPlabs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EHPlabs's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.9% of partnerships featuring creators averaging 1K-5K views, EHPlabs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 30.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.3M avg views/post):
maddyrazza x EHPlabs
![TikTok post by @maddyrazza for EHPlabs. Caption reads: [...] 👀#oxyshredbiggercan @OxyShred Energy....](https://images.od.modash.io/24f328a192c8ea57709e936eeb9286a66d392c0a)
Influencer bio
A girl doing both 🏃🏽♀️🏋🏽♀️ IG: maddyranzolin 📧 maddyrazza@icloud.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
mj_izu x EHPlabs
![TikTok post by @mj_izu for EHPlabs. Caption reads: [...] of cardio completed today! 💪🏽✨ @ehplabs....](https://images.od.modash.io/03869b0e059513f8f90719ebd681d2fe7cb6745d)
Influencer bio
🇳🇬🇬🇧✝️ Fitness Mummy Makeup Artist - @TBJGLAM 📧Feelswithmj@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
EHPlabs's repeat partnerships
Out of 3.2k unique influencers in our dataset, 506 of them (16%) posted content for EHPlabs in 3 or more separate calendar months. The most consistent partner is @lexbulll, who has collaborated across 12 months with 49 total posts.
Here are 3 examples of EHPlabs's repeat influencer partnerships, with links to the sponsored content.
lexbulll x EHPlabs
![Instagram post by @lexbulll for EHPlabs. Caption reads: [...] Supplements from @oxyshred @ehplabs_ausnz ......](https://images.od.modash.io/f34158d559f24ba445cb66ea39b12e7390888112)
![Instagram post by @lexbulll for EHPlabs. Caption reads: @ehplabs_ausnz EOFY Sale is still live [...].](https://images.od.modash.io/194e556a41852d0b427d9f3327d59a5d557eaea8)
kelsiefaithhthomas x EHPlabs
![Instagram post by @kelsiefaithhthomas for EHPlabs. Caption reads: [...] • @gymshark code / KELSIE10 @ehplabs_ausnz....](https://images.od.modash.io/4afc2bb3757dc8c52c3068d3648e4326347c9202)
![Instagram post by @kelsiefaithhthomas for EHPlabs. Caption reads: [...] your goals a breeze 🤍🎯 @ehplabs code /....](https://images.od.modash.io/e7a6f2d28e49d5ad52b0837cca05a428c2f37cbc)
![Instagram post by @kelsiefaithhthomas for EHPlabs. Caption reads: [...] w/ coconut water All supps @ehplabs_ausnz....](https://images.od.modash.io/ad65ff09da793823566aaa3710eb47b6b57a6281)
mselleymay2 x EHPlabs
![TikTok post by @mselleymay2 for EHPlabs. Caption reads: [...] sensation, just pure fuel 🫡 @ehplabsuk....](https://images.od.modash.io/302c1b17270f1314159aa9bca0409b2583beb00b)
![TikTok post by @mselleymay2 for EHPlabs. Caption reads: [...] with me 🙈🙈 use code ‘ELLEY’ @ehplabsuk.](https://images.od.modash.io/031c1908e65dcc83a53710e1dbca77ef76466630)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EHPlabs had the most influencer activity. 53.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (19.8%)
- United Kingdom (6.8%)
- Canada (4.2%)
EHPlabs's influencer activity by market
Here is another example of EHPlabs collaborating with an influencer in United States.
kay_lucia x EHPlabs
![TikTok post by @kay_lucia for EHPlabs. Caption reads: [...] each direction) #gym #glutes #workout....](https://images.od.modash.io/50801fb853c710e03c344940fa92e013092bee4c)
EHPlabs's influencer activity vs. related brands
Women's Best and 1st Phorm compete with EHPlabs in sports nutrition and supplement stacks marketed through fitness creators. They target similar gym audiences and rely on transformation content, ambassador programs, and discount-code performance.
Total influencer content
EHPlabs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 14.9k sponsored posts, notably outpacing Women's Best (12.9k posts) and 1st Phorm (9.2k posts). Across all three brands, the average volume is 12.3k posts, indicating mature, scaled influencer programs.
By social platform
EHPlabs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EHPlabs leads on TikTok, while Women's Best has the most activity on Instagram and 1st Phorm has the most activity on YouTube. The gap is most notable on TikTok, with EHPlabs at 10.3k, Women's Best at 2.8k, 1st Phorm at 986 posts. Women's Best's activity is particularly concentrated on Instagram. Women’s Best has several times more Instagram posts than EHPlabs, and EHPlabs has several times more TikTok posts than Women’s Best.
By geographical market
EHPlabs vs. related brands influencer activity (by country)
Estimated sponsored posts in EHPlabs's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (8k posts, 53.9%), Australia (3k posts, 19.8%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.8k posts, 14%), France (720 posts, 5.6%), suggesting a Europe focus, while 1st Phorm leads in Brazil with 323 posts (3.5%). Looking at United States specifically, the split is EHPlabs at 8k posts (53.9%), 1st Phorm at 7.6k posts (82.2%), Women's Best at 6.2k posts (47.8%). EHPlabs's strength in United States may indicate a home-market focus, while 1st Phorm shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Women's Best's Influencer Marketing Strategy
- 1st Phorm's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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