EHPlabs Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.4k pieces of influencer content sponsored by EHPlabs over the last 12 months.

This report breaks down where & how EHPlabs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with EHPlabs, see here: EHPlabs influencers.

Influencer activity throughout the year

EHPlabs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

EHPlabs's sponsored post volume appears to trend upward over the 12-month period, rising from 539 posts in January to 404 in December. The peak month, January, reached 539 posts, 89% higher than the monthly average of 285.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EHPlabs's sponsored influencer collaborations break down by social platform:

• TikTok: 2.5k posts (74%)
• Instagram: 791 posts (23.1%)
• YouTube: 98 posts (2.9%)

TikTok influencer marketing is a clear focus for EHPlabs.

Here are 3 examples of EHPlabs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

prisymontoya x EHPlabs

prisymontoya

@prisymontoya

06 Jun, 25

1.5M

61.2k

[...] gets my body warm and sweaty ! 🙂‍↔️🫶 @ehplabs - CODE: PRISYGIFT 💕 I know yall see my [...]

Influencer bio

Fitness Coach | Lifestyle | Beauty Creator✨🇲🇽

Collaboration metrics

Post views1.5M

Post EMV $52.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

fam0usflippatrell x EHPlabs

fam0usflippatrell

@fam0usflippatrell

09 Aug, 25

2M

50.5k

[...] #olympics #flip #blowthisup @ehplabs

Influencer bio

Lord First 🙏 LIVE DAILY 🔥 Follow My Twitch: Richtrell21 Follow my kick: Flippatrell 🫡

Collaboration metrics

Post views2.0M

Post EMV $42.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

taliyah.joelle x EHPlabs

taliyah.joelle

@taliyah.joelle

13 Apr, 25

137.3k

9.5k

[...] EHP supplements: Code TNA https://ehplabs.com/collections/ YoungLA : code [...]

Influencer bio

Hi stinks ✨ new post every Sunday and or Wednesday 😏 💌 taliyah@thestation.io

Collaboration metrics

Post views137.3k

Post EMV $5.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 40.9% of partnerships featuring creators averaging <1K views, EHPlabs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.5%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (886.9k avg views/post):

omgnunu x EHPlabs

omgnunu

@omgnunu

21 Nov, 25

531

45

[...] have a little face to face shall we!!! @ehplabs @Walmart #oxyshredgummies [...]

Influencer bio

Lifestyle | Travel | Fitness | Home Reno nunucollabs@gmail.com EHPLabs Code: omgnunu

Collaboration metrics

Post views531

Post EMV $13

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (2.5k avg views/post):

jane724ss x EHPlabs

jane724ss

@jane724ss

18 Dec, 25

422

8

[...] dos, solo pude ponerte un enlace ! 💕@ehplabs

Influencer bio

Aqui todas las recomendaciones que me ayudan a ser mi mejor versión ✨🩷

Collaboration metrics

Post views422

Post EMV $9

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

EHPlabs's repeat partnerships

summer_kayy x EHPlabs

summer_kayy

@summer_kayy

20 Aug, 25

23k

198

Which @ehplabs preworkout are you choosing 👀 [...]

summer_kayy

@summer_kayy

07 Aug, 25

19.9k

71

[...] any issues with sleeping! @ehplabs #oxyshred

summer_kayy

@summer_kayy

19 Nov, 25

10.9k

15

[...] products have a bundle deal! @ehplabs has a great sale for my [...]

taliyah.joelle x EHPlabs

taliyah.joelle

@taliyah.joelle

13 Apr, 25

137.3k

9.5k

[...] supplements: Code TNA https://ehplabs.com/collections/ YoungLA : [...]

taliyah.joelle

@taliyah.joelle

25 May, 25

100.1k

5.1k

[...] supplements: Code TNA https://ehplabs.com/collections/ Amazon [...]

taliyah.joelle

@taliyah.joelle

18 May, 25

94.4k

4.8k

[...] supplements: Code TNA https://ehplabs.com/collections/ Amazon [...]

kaylalashaevlogs x EHPlabs

kaylalashaevlogs

@kaylalashaevlogs

19 Aug, 25

130.8k

214

[...] https://www.gymshark.com EHPLABS DISCOUNT CODE → KAY10 for 10% [...]

kaylalashaevlogs

@kaylalashaevlogs

05 Aug, 25

17.3k

515

[...] https://www.gymshark.com ♡EHPLABS DISCOUNT CODE → KAY10 for 10% [...]

kaylalashaevlogs

@kaylalashaevlogs

18 Mar, 25

7.9k

468

[...] https://www.gymshark.com ♡EHPLABS DISCOUNT CODE → KAY10 for 10% [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Australia (10%)
• United Kingdom (7.1%)
• Canada (3.3%)

Here is another example of EHPlabs collaborating with an influencer in United States.

kiaranaleman x EHPlabs

kiaranaleman

@kiaranaleman

26 Apr, 25

1.8M

27.2k

I need my morning juice 🧃 @ehplabs #oxyshred #ehplabs #morningroutine [...]

EHPlabs's influencer activity vs. related brands

EHPlabs competes with 1st Phorm and Alani Nutrition in performance and lifestyle supplements promoted heavily through fitness creators. They target similar audiences interested in training support, body goals, and community-driven challenges.

Total influencer content

Alani Nutrition leads with 4.7k sponsored posts, significantly outpacing EHPlabs (3.4k posts) and 1st Phorm (917 posts). Across all three brands, the average volume is 3k posts, indicating mature, scaled influencer programs. Alani Nutrition has the most total posts, with over 1,000 more than EHPlabs and more than 4,000 more than 1st Phorm.

By social platform

EHPlabs leads on Instagram, while Alani Nutrition has the most activity on TikTok and 1st Phorm has the most activity on YouTube. The gap is most notable on TikTok, with Alani Nutrition at 4k, EHPlabs at 2.5k, 1st Phorm at 256 posts. EHPlabs's activity is particularly concentrated on TikTok. On TikTok, Alani Nutrition has 3,962 posts, which is more than EHPlabs and 1st Phorm combined, while on YouTube 1st Phorm has more than 3 times as many posts as EHPlabs and far more than Alani Nutrition.

By geographical market

Alani Nutrition has the highest estimated sponsored-post volume in United States (3.9k posts, 82.9%), Canada (170 posts, 3.6%), suggesting a North America focus, while EHPlabs has the highest estimated sponsored-post volume in Australia (342 posts, 10%), United Kingdom (243 posts, 7.1%), while 1st Phorm leads in Brazil with 38 posts (4.1%). Looking at United States specifically, the split is Alani Nutrition at 3.9k posts (82.9%), EHPlabs at 2.3k posts (66.8%), 1st Phorm at 757 posts (82.5%). EHPlabs's strength in United Kingdom may indicate a home-market focus, while Alani Nutrition shows broader regional investment.