We analyzed 28.2k pieces of influencer content sponsored by EHPlabs over the last 12 months.
This report breaks down where & how EHPlabs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EHPlabs, see here: EHPlabs influencers.
EHPlabs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
EHPlabs's influencer output appears relatively consistent throughout the year, averaging about 2.3k sponsored posts per month. November recorded the highest volume at 3.5k posts (49% above average), while February was the quietest at 1.4k posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EHPlabs's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for EHPlabs.
Here are 3 examples of EHPlabs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Fitness Coach | Lifestyle | Beauty Creator✨🇲🇽
Collaboration metrics
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Influencer bio
💌 email // stephaniebrianda@gmail.com
Collaboration metrics
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Influencer bio
Hi stinks ✨ new post every Sunday and or Wednesday 😏 💌 taliyah@thestation.io
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers EHPlabs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 41.4% of partnerships featuring creators averaging 1K-5K views, EHPlabs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
Influencer bio
永不放弃 ⚽️ • Gym - football - Raves • Melbourne, AUS 📍 𝕿𝖚𝖙𝖙𝖔 𝖕𝖆𝖘𝖘𝖆
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
levelling up your relationship 🌱 @AYBL "IE10" @Emalia @Ibrahim kyra@brothermodels.com📩
Collaboration metrics
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Out of 4.4k unique influencers in our dataset, 830 of them (19%) posted content for EHPlabs in 3 or more separate calendar months. The most consistent partner is @alilangert, who has collaborated across 13 months with 88 total posts.
Here are 3 examples of EHPlabs's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where EHPlabs had the most influencer activity. 63.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of EHPlabs collaborating with an influencer in United States.
EHPlabs competes with 1st Phorm and Women's Best in fitness supplements promoted through transformation content, training programs, and ambassador communities. These brands target similar gym-focused audiences and often leverage long-term creator partnerships for retention.
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 28.2k sponsored posts, significantly outpacing Women's Best (15.6k posts) and 1st Phorm (10.3k posts). Across all three brands, the average volume is 18k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
EHPlabs leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with EHPlabs at 14.6k, Women's Best at 3.4k, 1st Phorm at 1.3k posts. 1st Phorm's activity is particularly concentrated on Instagram. EHPlabs has multiple times more posts on TikTok and is the only brand with YouTube posts in this comparison.
Estimated sponsored posts in EHPlabs's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (18k posts, 63.9%), Australia (2.8k posts, 10.1%), United Kingdom (2.5k posts, 8.9%), while Women's Best leads in France with 843 posts (5.4%), while 1st Phorm leads in Brazil with 350 posts (3.4%). Looking at United States specifically, the split is EHPlabs at 18k posts (63.9%), 1st Phorm at 8.6k posts (83.5%), Women's Best at 7.3k posts (47.1%). EHPlabs's strength in United States and United Kingdom may indicate a home-market focus, while 1st Phorm shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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