EHPlabs Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 14.7k pieces of influencer content sponsored by EHPlabs over the last 12 months.
This report breaks down where & how EHPlabs invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with EHPlabs, see here: EHPlabs influencers.
Influencer activity throughout the year
EHPlabs's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
EHPlabs's influencer activity by month
Number of sponsored posts
EHPlabs's influencer posting pattern appears irregular, with notable fluctuations month to month. August saw the highest output at 1.7k posts (41% above the 1.2k monthly average), while October was the quietest at 519 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of EHPlabs's sponsored influencer collaborations break down by social platform:
- TikTok: 12.2k posts (82.5%)
- Instagram: 2.4k posts (16.2%)
- YouTube: 192 posts (1.3%)
EHPlabs's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for EHPlabs.
Here are 3 examples of EHPlabs's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
annabel.lucinda x EHPlabs
Influencer bio
𝗥𝗲𝗴𝗮𝗶𝗻 𝗬𝗼𝘂𝗿 𝗣𝗼𝘄𝗲𝗿 ⨾ strength | discipline | mindset @gymshark athlete ‘ANNABEL10’ @rypapparel founder 📧annabel@nowfluence.co
Collaboration metrics
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ashlleyyfit x EHPlabs
Influencer bio
No limit to His throne💛 gym, running, ranting & zeusi 🐾 💌oashley426@gmail.com @ehplabs creator ✨
Collaboration metrics
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taliyah.joelle x EHPlabs
Influencer bio
This is your go-to space for wellness, fitness, and lifestyle inspiration designed to help you glow up from the inside out. If you're ready to build sustainable routines, upgrade your mindset, and create a life you truly love, you've found your community. What you’ll find here: ✨ Fitness & Wellness: Real advice on fat loss, muscle building. ✨ Routine & Reset Vlogs: Productive Sunday resets, morning routines, workout schedules, and healthy grocery hauls. ✨ Mindset & Self-Improvement: Tips on building unstoppable confidence, stopping people-pleasing, and romanticizing your life. ✨ Lifestyle & Styling:GRWMs, skincare, girl chats, and cute gym outfit inspiration. Whether you need motivation for a healthy routine or just want to sit down and chat like friends, this space is here to inspire your personal growth journey. New videos are uploaded regularly—subscribe and turn on notifications to join the journey🤍 💌 Gloria.green@thedigitalbrandarchitects.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97%
- Carousels: 3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers EHPlabs are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
EHPlabs's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.2% of partnerships featuring creators averaging <1K views, EHPlabs's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 34.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
kay_lucia x EHPlabs
![TikTok post by @kay_lucia for EHPlabs. Caption reads: [...] each direction) #gym #glutes #workout....](https://images.od.modash.io/50801fb853c710e03c344940fa92e013092bee4c)
Influencer bio
nutrition | wellness | lifestyle 💌 kay.taylorng@gmail.com OC | SB
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
karenslifeandworkouts x EHPlabs
Influencer bio
🇲🇽𝕊𝕒𝕙𝕞|𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖|𝔾𝕪𝕞 💌Karenxita90@gmail.com 🤎Follow me on IG
Collaboration metrics
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EHPlabs's repeat partnerships
Out of 3k unique influencers in our dataset, 530 of them (18%) posted content for EHPlabs in 3 or more separate calendar months. The most consistent partner is @lucycookfitness, who has collaborated across 12 months with 25 total posts.
Here are 3 examples of EHPlabs's repeat influencer partnerships, with links to the sponsored content.
lucycookfitness x EHPlabs
![TikTok post by @lucycookfitness for EHPlabs. Caption reads: [...] Oxyshred Gummies X Superdrug @ehplabs....](https://images.od.modash.io/7f26de5f0f16904b144c6e770c99808144173331)
![TikTok post by @lucycookfitness for EHPlabs. Caption reads: [...] eat in a day- as a gym girl🥑 @ehplabs....](https://images.od.modash.io/0bee753ed930dee547878e94f4dca799e434bf5a)
michelle.fzz x EHPlabs
![TikTok post by @michelle.fzz for EHPlabs. Caption reads: [...] the drink in the vid is @ehplabs gummy snake....](https://images.od.modash.io/473bf78b4025082b819a4a3b0c00de6215796ecf)
![TikTok post by @michelle.fzz for EHPlabs. Caption reads: [...] energy to the gym! Drinking @ehplabs Bahama....](https://images.od.modash.io/24218dd0fa3b80588b5415791fef4fc043241804)
mxlanielovee x EHPlabs
![TikTok post by @mxlanielovee for EHPlabs. Caption reads: [...] @Walmart @OxyShred Energy @ehplabs #oxyshred....](https://images.od.modash.io/172527f3ed7ae1738e43285253c4f6fb48d977c7)
![TikTok post by @mxlanielovee for EHPlabs. Caption reads: [...] energy boost ever! 🤩🤩 @ehplabs.](https://images.od.modash.io/47b4bb6b8531d4b410f84e4cd6324b9d1165e44c)
![TikTok post by @mxlanielovee for EHPlabs. Caption reads: [...] to other energy drinks 😍 @ehplabs #oxyshred.](https://images.od.modash.io/4199c4009245f72e8749e8ec72195c1c13eccdb9)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where EHPlabs had the most influencer activity. 62.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (12%)
- United Kingdom (5.8%)
- New Zealand (2.5%)
EHPlabs's influencer activity by market
Here is another example of EHPlabs collaborating with an influencer in United States.
kayarnae x EHPlabs
![TikTok post by @kayarnae for EHPlabs. Caption reads: [...] your daily creatine so easy!! #oxyshred....](https://images.od.modash.io/1bd66d4b04e09dacb3b700748dd39d7999d79511)
EHPlabs's influencer activity vs. related brands
1st Phorm and Women's Best compete with EHPlabs in fitness supplements with strong ambassador networks and transformation-driven creator content. They target similar gym-focused audiences and rely heavily on affiliate-style influencer distribution.
Total influencer content
EHPlabs vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
EHPlabs leads with 14.7k sponsored posts, significantly outpacing Women's Best (9.2k posts) and 1st Phorm (4.5k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs.
By social platform
EHPlabs vs. related brands influencer activity (by social platform)
Sponsored posts by platform
EHPlabs leads on TikTok and YouTube, while Women's Best leads on Instagram. The gap is most notable on TikTok, with EHPlabs at 12.2k, Women's Best at 2.7k, 1st Phorm at 1.2k posts. EHPlabs's activity is particularly concentrated on TikTok. On TikTok, EHPlabs has several times more posts than 1st Phorm and Women's Best.
By geographical market
EHPlabs vs. related brands influencer activity (by country)
Estimated sponsored posts in EHPlabs's top markets
EHPlabs has the highest estimated sponsored-post volume in United States (9.3k posts, 62.9%), Australia (1.8k posts, 12%), while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.3k posts, 14%), France (774 posts, 8.4%), suggesting a Europe focus, while 1st Phorm has the highest estimated sponsored-post volume in Brazil (166 posts, 3.7%), Canada (130 posts, 2.9%). Looking at United States specifically, the split is EHPlabs at 9.3k posts (62.9%), Women's Best at 4.2k posts (45.3%), 1st Phorm at 3.7k posts (83.6%). EHPlabs's strength in United States may indicate a home-market focus, while 1st Phorm shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- 1st Phorm's Influencer Marketing Strategy
- Women's Best's Influencer Marketing Strategy
- BLUETTI's Influencer Marketing Strategy
- OH POLLY's Influencer Marketing Strategy
- TATTI LASHES's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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