We analyzed 1.4k pieces of influencer content sponsored by AMI Paris over the last 12 months.
This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.
AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
AMI Paris's influencer activity appears to have tapered over the year, from 217 posts in January down to 131 in December. January was the busiest month at 217 posts, 89% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMI Paris.
Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
•••••
Collaboration metrics
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Influencer bio
👀 divulgatore #dietrolequinte 📬 antonio.mascoli@newco-mgmt.com ✍️ in elenco AGCOM
Collaboration metrics
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Influencer bio
三條場夏海 公式Youtube 初書籍『joba's SIMPLE BASIC』発売中
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers AMI Paris are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
AMI Paris's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (535.8k avg views/post):
Influencer bio
a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.7k avg views/post):
Influencer bio
fashion l luxury l beauty l lifestyle l entertainment
Collaboration metrics
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Out of 999 unique influencers in our dataset, 17 of them (2%) posted content for AMI Paris in 3 or more separate calendar months. The most consistent partner is @eyesmag, who has collaborated across 7 months with 9 total posts.
Here are 3 examples of AMI Paris's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, Japan is where AMI Paris had the most influencer activity. 33.3% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of AMI Paris collaborating with an influencer in Turkey.
AMI Paris sits in premium fashion with strong street-to-luxury appeal, making Kith and KARL LAGERFELD relevant competitors for adjacent audiences. These brands overlap on style-led creators, seasonal drops, and brand-signature silhouettes.
Total sponsored posts tracked (last 12 months)
Kith leads with 2.1k sponsored posts, significantly outpacing KARL LAGERFELD (1.4k posts) and AMI Paris (1.4k posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
Among these brands, Kith leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Kith at 1.8k, KARL LAGERFELD at 1.3k, AMI Paris at 1.2k posts. AMI Paris's activity is particularly concentrated on Instagram. YouTube activity is low for all three brands, with Kith posting 24 videos compared to 5 for AMI Paris and 6 for KARL LAGERFELD.
Estimated sponsored posts in AMI Paris's top markets
Kith has the highest estimated sponsored-post volume in United States (1.1k posts, 50.7%), Brazil (103 posts, 4.8%), while AMI Paris has the highest estimated sponsored-post volume in Japan (472 posts, 33.3%), France (132 posts, 9.3%), while KARL LAGERFELD leads in India with 132 posts (9.2%). Looking at United States specifically, the split is Kith at 1.1k posts (50.7%), KARL LAGERFELD at 215 posts (15%), AMI Paris at 183 posts (12.9%). AMI Paris's strength in Japan and France may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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