AMI Paris Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by AMI Paris over the last 12 months.

This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.

Influencer activity throughout the year

AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AMI Paris's influencer activity appears to have tapered over the year, from 231 posts in January down to 123 in December. January was the busiest month at 231 posts, 94% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:

• Instagram: 1.2k posts (85.3%)
• TikTok: 204 posts (14.2%)
• YouTube: 7 posts (0.5%)

Instagram influencer marketing is a clear focus for AMI Paris.

Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

eyesmag x AMI Paris

eyesmag

@eyesmag

14 Mar, 26

2.3M

168k

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

Influencer bio

패션&라이프스타일 웹 매거진

Collaboration metrics

Post views2.3M

Post EMV $84.6k

More influencer data

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highsnobiety x AMI Paris

highsnobiety

@highsnobiety

12 Sep, 25

678.5k

359

[...] embody their hometown as perfectly as @Ami Paris. It tracks, then, that Ami Paris intros [...]

Influencer bio

we are what's next. we also have an app 👇

Collaboration metrics

Post views678.5k

Post EMV $13.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

natsumisanjoba127 x AMI Paris

natsumisanjoba127

@natsumisanjoba127

24 Oct, 25

18.5k

179

[...] your fall outfits! 🍂👭 Provided by: Ami Paris Japan video by RADIMO Inc. / radimo_inc [...]

Influencer bio

三條場夏海 公式Youtube 初書籍『joba's SIMPLE BASIC』発売中

Collaboration metrics

Post views18.5k

Post EMV $574

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 34.8% of partnerships featuring creators averaging 10K-50K views, AMI Paris's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (338.5k avg views/post):

vicmontanari x AMI Paris

vicmontanari

@vicmontanari

28 Oct, 25

383k

6.7k

A bit of self awareness inside of my @amiparis Carrousel bag ad

Influencer bio

a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com

Collaboration metrics

Post views383.0k

Post EMV $12.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (1.7k avg views/post):

nycsm.pn x AMI Paris

nycsm.pn

@nycsm.pn

17 Aug, 25

3.5k

[...] Siam Paragon ช้อปง่าย สบายขึ้นเยอะ🥳 #AmiParis #Amiที่ทุกคนต้องมี @amiparis

Influencer bio

DM for work. Find my work here : @helluritspleng

Collaboration metrics

Post views3.5k

Post EMV $104

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AMI Paris's repeat partnerships

daily_outfit_share x AMI Paris

daily_outfit_share

@daily_outfit_share

05 Mar, 26

397

Styling straight fit light beige jeans in chic spring outfits. 🌸 Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘March ‘26’ highlight. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #fashion OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

daily_outfit_share

@daily_outfit_share

16 Mar, 26

333

New in spring jackets styled in chic smart casual looks. 🌸 Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘March ‘26’ highlight. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #springoutfit OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

daily_outfit_share

@daily_outfit_share

15 Jul, 26

165

Chic summer outfits with midi skirts that you will want to wear this whole summer. ☀️ Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘July ‘26’ highlights. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #summeroutfit OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

eyesmag x AMI Paris

eyesmag

@eyesmag

14 Mar, 26

2.3M

168k

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

eyesmag

@eyesmag

16 Sep, 25

1.9M

141.1k

[...] 이룹니다. 오랜 친구처럼 자연스럽게, 아미 파리(@amiparis)와 최우식이 찾아낸 완벽한 타이밍을 지금 만나보세요. [...]

eyesmag

@eyesmag

15 Sep, 25

866.2k

9.8k

[...] 오래된 친구처럼 자연스럽게, 아미 파리(@amiparis)와 최우식(@dntlrdl)이 찾아낸 완벽한 타이밍. [...]

der_mamo x AMI Paris

der_mamo

@der_mamo

08 Dec, 25

165

[...] Typisch Amsti oder? Beanie @amiparis Knit @wrstbhvr Pants [...]

der_mamo

@der_mamo

10 Mar, 26

157

[...] 🌼 How about this look? Knit @amiparis Shirt @zaraman Pants @review [...]

der_mamo

@der_mamo

04 Nov, 25

121

[...] findet ihr den Look? Jacket @amiparis Turtleneck @calvinklein Shoes [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12%)
• Thailand (8.7%)
• France (8%)

Here is another example of AMI Paris collaborating with an influencer in South Korea.

hi_high_hiy x AMI Paris

hi_high_hiy

@hi_high_hiy

10 Apr, 26

1.8M

#광고 @amiparis #아미한남 #AmiHannam

AMI Paris's influencer activity vs. related brands

AMI Paris shares the premium fashion shopper and aspirational styling content ecosystem with ISABEL MARANT and KARL LAGERFELD, making them strong comparables for brand heat and creator partnerships.

Total influencer content

AMI Paris leads with 1.4k sponsored posts, notably outpacing ISABEL MARANT (1.2k posts) and KARL LAGERFELD (979 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

AMI Paris leads on Instagram, while ISABEL MARANT has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with AMI Paris at 1.2k, ISABEL MARANT at 866, KARL LAGERFELD at 858 posts. AMI Paris's activity is particularly concentrated on Instagram.

By geographical market

AMI Paris has the highest estimated sponsored-post volume in Japan (492 posts, 34.3%), Thailand (125 posts, 8.7%), suggesting a Asia focus, while ISABEL MARANT has the highest estimated sponsored-post volume in United States (280 posts, 24.1%), Brazil (148 posts, 12.7%), France (117 posts, 10.1%), while KARL LAGERFELD leads in Spain with 94 posts (9.6%). AMI Paris's strength in Japan may indicate a home-market focus, while ISABEL MARANT shows broader regional investment.