AMI Paris Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by AMI Paris over the last 12 months.

This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.

Influencer activity throughout the year

AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AMI Paris's influencer activity appears to have tapered over the year, from 230 posts in January down to 129 in December. January was the busiest month at 230 posts, 104% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:

• Instagram: 1.1k posts (84.6%)
• TikTok: 203 posts (15%)
• YouTube: 5 posts (0.4%)

Instagram influencer marketing is a clear focus for AMI Paris.

Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dntlrdl x AMI Paris

dntlrdl

@dntlrdl

14 Mar, 26

2.1M

157.3k

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

Influencer bio

•••••

Collaboration metrics

Post views2.1M

Post EMV $79.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

antoniomascoli x AMI Paris

antoniomascoli

@antoniomascoli

18 May, 25

3M

113.4k

[...] con un video al giorno per 7 giorni 🎥 @Ami Paris #invitedby . . #davedere #cinematok [...]

Influencer bio

🎙️ conduttore (Bonolis è il mio patronus) 👀 creator divulgatore del dietro le quinte 📩 antonio.mascoli@newco-mgmt.com in elenco AGCOM

Collaboration metrics

Post views3.0M

Post EMV $65.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BryceKicks x AMI Paris

BryceKicks

@BryceKicks

13 Dec, 25

12.8k

332

[...] Links: (Size reference im 5'7 140lbs) Ami Paris cardigan (size small): Acne Studios [...]

Influencer bio

All my links are in my Linktree 👇🏻 Weekly videos about men's fashion & sneakers

Collaboration metrics

Post views12.8k

Post EMV $416

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 33.7% of partnerships featuring creators averaging 10K-50K views, AMI Paris's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (446.5k avg views/post, 59.3k followers):

vicmontanari x AMI Paris

vicmontanari

@vicmontanari

28 Oct, 25

383k

6.7k

A bit of self awareness inside of my @amiparis Carrousel bag ad

Influencer bio

a good mix of my life 🍀🐞🍝 vicmontanari.digital@gmail.com

Collaboration metrics

Post views383.0k

Post EMV $12.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (5.5k avg views/post, 148.4k followers):

bbrightvc_p x AMI Paris

bbrightvc_p

@bbrightvc_p

23 Jun, 25

13.6k

606

❣️ #AmiParisXBRIGHT #AmiSS26 #AmiParis [...]

Influencer bio

Support :Bright Vachirawit @bbrightvc [16/03/2020] #bbrightvc #f4thailand #2gethertheseries #astrophile #คั่นกู #โตแล้ว #Theinterest

Collaboration metrics

Post views13.6k

Post EMV $469

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AMI Paris's repeat partnerships

dntlrdl x AMI Paris

dntlrdl

@dntlrdl

14 Mar, 26

2.1M

157.3k

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

dntlrdl

@dntlrdl

16 Sep, 25

1.9M

139.6k

[...] 이룹니다. 오랜 친구처럼 자연스럽게, 아미 파리(@amiparis)와 최우식이 찾아낸 완벽한 타이밍을 지금 만나보세요. [...]

dntlrdl

@dntlrdl

26 Jun, 25

837.8k

Merci mon ami❣️ @amiparis #ad #AmiParis #AmiSS26

der_mamo x AMI Paris

der_mamo

@der_mamo

26 May, 25

219

[...] 📸 Cap @supremenewyork Tee @amiparis Shoes @alexandermcqueen [...]

der_mamo

@der_mamo

07 Jul, 25

176

[...] Scarf @prohibitedclo Tee @amiparis Pants @boohoomanofficial [...]

der_mamo

@der_mamo

08 Dec, 25

165

[...] Typisch Amsti oder? Beanie @amiparis Knit @wrstbhvr Pants [...]

brightvcstory x AMI Paris

brightvcstory

@brightvcstory

26 Jun, 25

1.4k

126

Bright in Paris Amiparis ❣️ #AmiParis #AmiParisXBRIGHT [...]

brightvcstory

@brightvcstory

19 Jan, 26

400

[...] พร้อมบินลัดฟ้าเข้าร่วมชม Ami Paris FW26 Show ณ กรุงปารีส [...]

brightvcstory

@brightvcstory

27 Jun, 25

207

[...] soirée inoubliable à Paris #AmiParis #AmiSS26 @amiparis [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (12.7%)
• France (9.1%)
• Thailand (8.1%)

Here is another example of AMI Paris collaborating with an influencer in South Korea.

hi_high_hiy x AMI Paris

hi_high_hiy

@hi_high_hiy

10 Apr, 26

1.6M

#광고 @amiparis #아미한남 #AmiHannam

AMI Paris's influencer activity vs. related brands

AMI Paris sits in the contemporary designer fashion arena, where Karl Lagerfeld and Moschino also compete for style-led, premium customers. Their influencer strategies are comparable for runway-to-street storytelling and aspirational creator partnerships.

Total influencer content

AMI Paris leads with 1.4k sponsored posts, marginally ahead of Moschino (1.2k posts) and KARL LAGERFELD (1.1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.

By social platform

AMI Paris leads on Instagram, while Moschino has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with AMI Paris at 1.1k, KARL LAGERFELD at 952, Moschino at 875 posts. AMI Paris's activity is particularly concentrated on Instagram.

By geographical market

AMI Paris has the highest estimated sponsored-post volume in Japan (415 posts, 30.7%), France (123 posts, 9.1%), while Moschino has the highest estimated sponsored-post volume in United States (357 posts, 29.2%), Italy (115 posts, 9.4%), Brazil (98 posts, 8%), while KARL LAGERFELD leads in Spain with 105 posts (9.8%). AMI Paris's strength in Japan and France may indicate a home-market focus, while Moschino shows broader regional investment.