AMI Paris Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.4k pieces of influencer content sponsored by AMI Paris over the last 12 months.
This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.
Influencer activity throughout the year
AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AMI Paris's influencer activity by month
Number of sponsored posts
AMI Paris's influencer activity appears to have tapered over the year, from 231 posts in January down to 123 in December. January was the busiest month at 231 posts, 103% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:
- Instagram: 1.2k posts (86%)
- TikTok: 185 posts (13.5%)
- YouTube: 7 posts (0.5%)
AMI Paris's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMI Paris.
Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
dntlrdl x AMI Paris
Influencer bio
•••••
Collaboration metrics
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highsnobiety x AMI Paris
![TikTok post by @highsnobiety for AMI Paris. Caption reads: [...] embody their hometown as perfectly as @Ami....](https://images.od.modash.io/b49f0a96f84a279e5b60ce9c837f7c463b27e8b9)
Influencer bio
we are what's next. we also have an app 👇
Collaboration metrics
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natsumisanjoba127 x AMI Paris
![YouTube post by @natsumisanjoba127 for AMI Paris. Caption reads: [...] your fall outfits! 🍂👭 Provided by: Ami....](https://images.od.modash.io/e7b1b7a49bb5f6538fcaeba380bd572d15adc60f)
Influencer bio
三條場夏海 公式Youtube 初書籍『joba's SIMPLE BASIC』発売中
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 77.2%
- Reels: 22.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AMI Paris are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AMI Paris's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.5% of partnerships featuring creators averaging 10K-50K views, AMI Paris's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (362.1k avg views/post):
zrzrzryyy x AMI Paris
![Instagram post by @zrzrzryyy for AMI Paris. Caption reads: [...] with ease and quiet confidence. #AmiParis....](https://images.od.modash.io/989c53cad8e11fa35307c1876edfee2094a8a87e)
Influencer bio
ZHOU YIRAN actor/singer/racer🏎️ Inquiries：Henry@zyrstudio.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.6k avg views/post):
bbrightvc_p x AMI Paris
Influencer bio
Support :Bright Vachirawit @bbrightvc [16/03/2020] #bbrightvc #f4thailand #2gethertheseries #astrophile #คั่นกู #โตแล้ว #Theinterest
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AMI Paris's repeat partnerships
Out of 989 unique influencers in our dataset, 14 of them (1%) posted content for AMI Paris in 3 or more separate calendar months. The most consistent partner is @tsubasa_0627official, who has collaborated across 7 months with 7 total posts.
Here are 2 examples of AMI Paris's repeat influencer partnerships, with links to the sponsored content.
dntlrdl x AMI Paris
![Instagram post by @dntlrdl for AMI Paris. Caption reads: @amiparis @alexandremattiussi9 [...].](https://images.od.modash.io/f99cb6dcaae32305688da4af52e12d19e403e6a3)
der_mamo x AMI Paris
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...] Scarf @prohibitedclo Tee @amiparis Pants....](https://images.od.modash.io/547d21be5f24ba89e8eee9e3f26759f69f8abe37)
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...] Typisch Amsti oder? Beanie @amiparis Knit....](https://images.od.modash.io/b82dec3ecba6e7ea4c860c6e1b275546d0aa82fc)
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...] 🌼 How about this look? Knit @amiparis Shirt....](https://images.od.modash.io/5151bdfd12ab5cfcb1f8b307ddff129740508bbb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where AMI Paris had the most influencer activity. 35.8% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (11.9%)
- Thailand (9%)
- France (7.4%)
AMI Paris's influencer activity by market
Here is another example of AMI Paris collaborating with an influencer in South Korea.
eyesmag x AMI Paris
![Instagram post by @eyesmag for AMI Paris. Caption reads: [...] 하나의 소중한 서사를 이룹니다. 오랜 친구처럼 자연스럽게, 아미....](https://images.od.modash.io/9fdb906d4231606a4c39ac9b92cb87666e5f588f)
AMI Paris's influencer activity vs. related brands
AMI Paris sits in the premium fashion lane where Kith (street-luxury crossover) and KARL LAGERFELD (designer heritage) compete for style-led consumers and creator content centered on outfits and brand cachet.
Total influencer content
AMI Paris vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Kith leads with 1.8k sponsored posts, notably outpacing AMI Paris (1.4k posts) and KARL LAGERFELD (1k posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.
By social platform
AMI Paris vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kith leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Kith at 1.4k, AMI Paris at 1.2k, KARL LAGERFELD at 887 posts. AMI Paris's activity is particularly concentrated on Instagram.
By geographical market
AMI Paris vs. related brands influencer activity (by country)
Estimated sponsored posts in AMI Paris's top markets
Kith has the highest estimated sponsored-post volume in United States (844 posts, 47.6%), Brazil (98 posts, 5.5%), while AMI Paris has the highest estimated sponsored-post volume in Japan (490 posts, 35.8%), Thailand (123 posts, 9%), suggesting a Asia focus, while KARL LAGERFELD has the highest estimated sponsored-post volume in Spain (107 posts, 10.6%), France (73 posts, 7.2%), suggesting a Europe focus. Looking at United States specifically, the split is Kith at 844 posts (47.6%), AMI Paris at 163 posts (11.9%), KARL LAGERFELD at 140 posts (13.9%). AMI Paris's strength in Japan may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- KARL LAGERFELD's Influencer Marketing Strategy
- Vince Camuto's Influencer Marketing Strategy
- Ekster's Influencer Marketing Strategy
- Dossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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