AMI Paris Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by AMI Paris over the last 12 months.

This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.

Influencer activity throughout the year

AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AMI Paris's influencer activity appears to have tapered over the year, from 235 posts in January down to 128 in December. January was the busiest month at 235 posts, 87% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (85.8%)
• TikTok: 210 posts (13.6%)
• YouTube: 10 posts (0.6%)

Instagram influencer marketing is a clear focus for AMI Paris.

Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

dntlrdl x AMI Paris

dntlrdl

@dntlrdl

14 Mar, 26

2.3M

168.9K

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

Influencer bio

•••••

Collaboration metrics

Post views2.3M

Post EMV $85.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

meetcutesnyc x AMI Paris

meetcutesnyc

@meetcutesnyc

07 Feb, 26

593.3K

72.3K

[...] is such a beautiful thing. Thank you @Ami Paris for celebrating Greg and Nia’s journey [...]

Influencer bio

One meet-cute at a time 🗽 📧: hello@meetcutesnyc.com Our book is out now!

Collaboration metrics

Post views593.3k

Post EMV $15.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AlisaUeno x AMI Paris

AlisaUeno

@AlisaUeno

16 Sep, 26

208.3K

1.3K

[...] at Haneda Airport! Provided by: Ami Paris Official Website | AMI PARIS Black [...]

Influencer bio

Alisa Ueno // Tokyo // DJ 植野有砂です🫶🏻

Collaboration metrics

Post views208.3k

Post EMV $6.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36% of partnerships featuring creators averaging 10K-50K views, AMI Paris's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (256.4k avg views/post):

tsubasa_0627official x AMI Paris

tsubasa_0627official

@tsubasa_0627official

24 May, 26

60.5K

STAR ISLAND に特別に設えられた Ami Paris Loungeへ🌉 壮大なパフォーマンスとともに、 Ami [...]

Influencer bio

@by_ttt_ ami friends. @amiparis

Collaboration metrics

Post likes60.5k

Post EMV $6.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.1k avg views/post):

bbrightvc_p x AMI Paris

bbrightvc_p

@bbrightvc_p

24 Jan, 26

1.1K

Ami boy ❣️ #AmiParis #AmiFW26 #AmiParisXBRIGHT @bright [...]

Influencer bio

Support :Bright Vachirawit @bbrightvc [16/03/2020] #bbrightvc #f4thailand #2gethertheseries #astrophile #คั่นกู #โตแล้ว #Theinterest

Collaboration metrics

Post likes1.1k

Post EMV $110

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AMI Paris's repeat partnerships

maina x AMI Paris

maina

@maina

03 Feb, 26

9.8K

fashion hold memories and @amiparis has always been part of my [...]

maina

@maina

24 Oct, 25

4K

[...] world in my Carrousel bag 💌 @amiparis *publicité

maina

@maina

27 Sep, 26

3.2K

[...] city in the world wearing @amiparis FW26 is such an amazing [...]

dntlrdl x AMI Paris

dntlrdl

@dntlrdl

14 Mar, 26

2.3M

168.9K

#제작지원 𝐓𝐡𝐞 𝐊𝐢𝐧𝐝 𝐂𝐚𝐟é 𝐎𝐰𝐧𝐞𝐫 여느 때와 같은 어느 저녁, 최우식(@dntlrdl)이 운영하는 카페에 한 손님이 찾아왔습니다.☕️ 비밀스럽게 편지를 전하는 그녀. 최우식은 무언가 결심한 듯 만반의 준비에 나서는데요. 그 안에는 무슨 이야기가 담겨 있었을까요?💌 어떤 부탁이든 다 들어주는 친절한 카페 사장님을 위 영상에서 만나보세요. 더 자세한 내용은 <아이즈매거진> 웹사이트에서 확인할 수 있습니다. 🎥 아이즈매거진 One evening, a customer walks into the café run by Choi Wooshik (@dntlrdl). She quietly hands him a mysterious letter. After reading it, he seems to make up his mind and begins preparing for something. What message could be written inside? Meet the kind café owner who fulfills any request in the video above. For more details, check out the <eyesmag> website.

dntlrdl

@dntlrdl

23 Jan, 26

538.6K

❣️ @amiparis #amiparisfw26

dntlrdl

@dntlrdl

22 Jan, 26

511.8K

@amiparis @alexandremattiussi9 [...]

daily_outfit_share x AMI Paris

daily_outfit_share

@daily_outfit_share

05 Mar, 26

397

Styling straight fit light beige jeans in chic spring outfits. 🌸 Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘March ‘26’ highlight. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #fashion OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

daily_outfit_share

@daily_outfit_share

16 Mar, 26

333

New in spring jackets styled in chic smart casual looks. 🌸 Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘March ‘26’ highlight. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #springoutfit OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

daily_outfit_share

@daily_outfit_share

15 Jul, 26

167

Chic summer outfits with midi skirts that you will want to wear this whole summer. ☀️ Which outfit is your favourite? Let me know in the comments. 🤍 * Comment SHOP below to receive a DM with the link to this post on my LTK ⬇ * * * Save this for later and share it with a friend. ❤️ * * Outfit details can be found in the outfit links shared in stories and in the ‘July ‘26’ highlights. * * * Note: I may earn a small commission when a purchase is done from my outfit links I share in stories and in my LTK shop. Check my LTK shop for more outfit links: *Affiliate * * * * * Follow for more daily outfit ideas 🩶 #ootd #outfitinspo #outfitinspiration #lookoftheday #summeroutfit OOTD • Outfit of the Day • Outfit inspiration • Chic look • Casual Style • Outfit Ideas • Fashion inspo • Virtual Styling • Outfit Share • What to wear • Women Style • Street style fashion

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United States (13.8%)
• France (8.6%)
• Thailand (6.7%)

Here is another example of AMI Paris collaborating with an influencer in South Korea.

hi_high_hiy x AMI Paris

hi_high_hiy

@hi_high_hiy

10 Apr, 26

1.8M

#광고 @amiparis #아미한남 #AmiHannam

AMI Paris's influencer activity vs. related brands

AMI Paris sits in the contemporary fashion space alongside ISABEL MARANT and KARL LAGERFELD, competing for similar aspirational audiences through runway-to-street influencer styling.

Total influencer content

AMI Paris leads with 1.5K sponsored posts, notably outpacing ISABEL MARANT (1.2K posts) and KARL LAGERFELD (990 posts). Across all three brands, the average volume is 1.3K posts, suggesting established influencer marketing investments.

By social platform

AMI Paris leads on Instagram, while ISABEL MARANT has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with AMI Paris at 1.3K, ISABEL MARANT at 914, KARL LAGERFELD at 876 posts. AMI Paris's activity is particularly concentrated on Instagram.

By geographical market

AMI Paris has the highest estimated sponsored-post volume in Japan (465 posts, 30.1%), France (133 posts, 8.6%), while ISABEL MARANT has the highest estimated sponsored-post volume in United States (309 posts, 25.3%), Brazil (155 posts, 12.7%), while KARL LAGERFELD leads in Spain with 86 posts (8.7%). AMI Paris's strength in Japan and France may indicate a home-market focus, while ISABEL MARANT shows broader regional investment.