AMI Paris Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 242 pieces of influencer content sponsored by AMI Paris over the last 12 months.
This report breaks down where & how AMI Paris invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMI Paris, see here: AMI Paris influencers.
Influencer activity throughout the year
AMI Paris's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
AMI Paris's influencer activity by month
Number of sponsored posts
AMI Paris's influencer activity appears to have tapered over the year, from 9 posts in January down to 20 in December. June was the busiest month at 41 posts, 105% above the monthly average.
AMI Paris's influencer activity by month (views)
Total views on sponsored video posts
May generated the most views at 5M, while January recorded the least at 10.7k. Across all tracked posts in the 12-month window, average views per post were 73.5k. Interestingly, the highest-view month (May) does not align with peak post volume (June), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @antoniomascoli, generated 3M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMI Paris's sponsored influencer collaborations break down by social platform:
- Instagram: 218 posts (90.1%)
- TikTok: 23 posts (9.5%)
- YouTube: 1 posts (0.4%)
AMI Paris's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMI Paris.
Here are 3 examples of AMI Paris's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
ecemtturann x AMI Paris
![Instagram post by @ecemtturann for AMI Paris. Caption reads: [...]
Pantolon @mango
Şapka @amiparis
Ayakkabı....](https://images.od.modash.io/d9aff831ccff7f6254a48b929de2b08df158cdf4)
Influencer bio
ecem.turan@gamesmedya.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
antoniomascoli x AMI Paris
![TikTok post by @antoniomascoli for AMI Paris. Caption reads: [...] con un video al giorno per 7 giorni 🎥 @Ami....](https://images.od.modash.io/047000dc6994f3c52755f39acc5073665e298563)
Influencer bio
👀 divulgatore #dietrolequinte 📬 antonio.mascoli@newco-mgmt.com ✍️ in elenco AGCOM
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
natsumisanjoba127 x AMI Paris
![YouTube post by @natsumisanjoba127 for AMI Paris. Caption reads: [...] your fall outfits! 🍂👭
Provided by: Ami....](https://images.od.modash.io/e7b1b7a49bb5f6538fcaeba380bd572d15adc60f)
Influencer bio
三條場夏海 公式Youtube 初書籍『joba's SIMPLE BASIC』発売中
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 76.6%
- Reels: 23.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AMI Paris are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AMI Paris's influencers average views (Instagram)
Based on each influencer's average views per post
AMI Paris's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (742.3k avg views/post):
dntlrdl x AMI Paris
Influencer bio
•••••
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.9k avg views/post):
benjaminmullerhair x AMI Paris
Influencer bio
Hairstylist Represented by @maworldgroup #BenjaminMullerHair #HairbyBJM @head_of_hair___
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AMI Paris's repeat partnerships
Out of 197 unique influencers in our dataset, 2 of them (1%) posted content for AMI Paris in 3 or more separate calendar months. The most consistent partner is @der_mamo, who has collaborated across 5 months with 6 total posts.
Here are 2 examples of AMI Paris's repeat influencer partnerships, with links to the sponsored content.
der_mamo x AMI Paris
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...] the mountains 🏔️🧡
Beanie @amiparis....](https://images.od.modash.io/b517c164ca40fadbb259a0a72e0f9f50d67e28c5)
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...] 📸
Cap @supremenewyork
Tee @amiparis....](https://images.od.modash.io/17bd54520764d145efe5478fd840e304d5ef237c)
![Instagram post by @der_mamo for AMI Paris. Caption reads: [...]
Scarf @prohibitedclo
Tee @amiparis
Pants....](https://images.od.modash.io/547d21be5f24ba89e8eee9e3f26759f69f8abe37)
breuninger x AMI Paris
![TikTok post by @breuninger for AMI Paris. Caption reads: [...] creations, discoverthe latest @Ami Paris....](https://images.od.modash.io/bfaa5bb47e28cda5516aad4ee8ee9ada666bc95d)
![TikTok post by @breuninger for AMI Paris. Caption reads: [...] the opening of an ephemeral @amiparis pop-up....](https://images.od.modash.io/df40360293e3be3ad870679737ce18514befe6fb)
![TikTok post by @breuninger for AMI Paris. Caption reads: [...] Breuninger, wearing the new @Ami Paris....](https://images.od.modash.io/09709cb6e378003f646c682b7b9976f70b07e43d)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Japan is where AMI Paris had the most influencer activity. 33.9% of their live influencer content in the last 12 months was posted by Japanese influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (12.5%)
- France (8.4%)
- Thailand (7.3%)
AMI Paris's influencer activity by market
Here is another example of AMI Paris collaborating with an influencer in Turkey.
betikaniz x AMI Paris
![Instagram post by @betikaniz for AMI Paris. Caption reads: [...] Hepsi tarafımızca ödenmiştir.
@amiparis....](https://images.od.modash.io/fde38260c0172b06cbef0fc1f6595b2da6733079)
AMI Paris's influencer activity vs. related brands
AMI Paris shares a fashion-forward, premium audience with Isabel Marant and KARL LAGERFELD. These labels compete for similar wardrobe spend and are comparable benchmarks for influencer-led styling and drop-driven campaigns.
Total influencer content
AMI Paris vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
KARL LAGERFELD leads with 335 sponsored posts, significantly outpacing AMI Paris (242 posts) and ISABEL MARANT (118 posts). Across all three brands, the average volume is 232 posts, indicating limited or experimental influencer activity. KARL LAGERFELD has nearly three times as many total posts as ISABEL MARANT.
By social platform
AMI Paris vs. related brands influencer activity (by social platform)
Sponsored posts by platform
AMI Paris leads on TikTok and YouTube, while KARL LAGERFELD leads on Instagram. The gap is most notable on Instagram, with KARL LAGERFELD at 319, AMI Paris at 218, ISABEL MARANT at 105 posts. AMI Paris's activity is particularly concentrated on Instagram. On Instagram, KARL LAGERFELD has about three times as many posts as ISABEL MARANT.
By geographical market
AMI Paris vs. related brands influencer activity (by country)
Estimated sponsored posts in AMI Paris's top markets
AMI Paris leads in Japan with 82 posts (33.9%), while KARL LAGERFELD has the highest estimated sponsored-post volume in United States (45 posts, 13.4%), France (27 posts, 8%), Spain (26 posts, 7.9%), suggesting a Europe focus, while ISABEL MARANT leads in Brazil with 13 posts (10.8%). AMI Paris's strength in Japan may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
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