Vince Camuto Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 848 pieces of influencer content sponsored by Vince Camuto over the last 12 months.
This report breaks down where & how Vince Camuto invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Vince Camuto, see here: Vince Camuto influencers.
Influencer activity throughout the year
Vince Camuto's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Vince Camuto's influencer activity by month
Number of sponsored posts
Vince Camuto's sponsored post volume appears to trend upward over the 12-month period, rising from 73 posts in January to 102 in December. The peak month, November, reached 142 posts, 100% higher than the monthly average of 71.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Vince Camuto's sponsored influencer collaborations break down by social platform:
- TikTok: 434 posts (51.2%)
- Instagram: 402 posts (47.4%)
- YouTube: 12 posts (1.4%)
Vince Camuto's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Vince Camuto.
Here are 3 examples of Vince Camuto's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
krismarieerrington x Vince Camuto
![Instagram post by @krismarieerrington for Vince Camuto. Caption reads: [...] pairs are on sale under $200 for....](https://images.od.modash.io/d88f33ae5ed6990e3e116ec5a9c8be864dd8297e)
Influencer bio
easy elevated FUN outfits !! virginia beach 🌊📍 kmestylist@gmail.com 💌 shop what I love 💕⬇️
Collaboration metrics
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kenlyealtumofficial x Vince Camuto
![TikTok post by @kenlyealtumofficial for Vince Camuto. Caption reads: [...] kitten heels that do it all ✨ These Vince....](https://images.od.modash.io/3108913e4b9347758e200823f195e3658bf4099b)
Influencer bio
Oh, hey! You came to the right place 🫶🏻 Fashion Pro | Shoes | Home 🛍️ TTS ⭐️ Creator | $10M+ GMV | Top 0.5%TTS @kenlye.altum @The.Real.Kenlye.Altum
Collaboration metrics
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DionneDean x Vince Camuto
![YouTube post by @DionneDean for Vince Camuto. Caption reads: [...] loving: Wide calf thigh high boots: Vince....](https://images.od.modash.io/5536e77135ee5b4cebdd93bfa8290526b16663fc)
Influencer bio
Frugal, not cheap…there is a difference💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.5%
- Carousels: 5.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Vince Camuto are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Vince Camuto's influencers average views (TikTok)
Based on each influencer's average views per post
With 35.4% of partnerships featuring creators averaging <1K views, Vince Camuto's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (59.8k avg views/post):
dyllanmoximxo x Vince Camuto
![TikTok post by @dyllanmoximxo for Vince Camuto. Caption reads: [...] #fashion #widecalfboots @Vince Camuto....](https://images.od.modash.io/02641b1c20036c8c9fae43208032ee28b3e697ef)
Influencer bio
✨ur fav chunky cutie✨ size 14/16 & 5'8" dyllanmoxim@gmail.com LINKS•YOUTUBE👇🏻
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.3k avg views/post):
storyslookbook x Vince Camuto
![TikTok post by @storyslookbook for Vince Camuto. Caption reads: [...] Jeans & Bag: @Free People Boots: @Vince....](https://images.od.modash.io/4299b2cf6549ab3c2e547a28a1cfee923686fcff)
Influencer bio
Creator of StorysLookBook Style Inspiration & Outfit Ideas 📍NJ 50+ Curly-Haired Educator who loves to dance! DM for collabs! ✉️storyslookbook@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Vince Camuto's repeat partnerships
Out of 590 unique influencers in our dataset, 11 of them (2%) posted content for Vince Camuto in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 10 months with 34 total posts.
Here are 3 examples of Vince Camuto's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Vince Camuto
aestheticaleestyles x Vince Camuto
![TikTok post by @aestheticaleestyles for Vince Camuto. Caption reads: [...] are vintage Boots are @Vince Camuto I’m 5’7”....](https://images.od.modash.io/83d41ebd086e9f5ead4e3b7d81ec8d5123127c86)
![TikTok post by @aestheticaleestyled for Vince Camuto. Caption reads: @QVC, Inc @Vince Camuto loving these water [...].](https://images.od.modash.io/252c7c94f6968ddabc339e07d9bf92f579d6775c)
everyday_abby x Vince Camuto
![Instagram post by @everyday_abby for Vince Camuto. Caption reads: [...] perfect pair of boots from @vincecamuto! #ad....](https://images.od.modash.io/e276a8c41296fa6cf0135ea26235a84fe443cf74)
![Instagram post by @everyday_abby for Vince Camuto. Caption reads: @vincecamuto is having a Friends & Family [...].](https://images.od.modash.io/917d661ec83d75d1781ad824cdbe6d2eb71a1d90)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Vince Camuto had the most influencer activity. 74.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (3.9%)
- United Kingdom (3.6%)
- Brazil (3.5%)
Vince Camuto's influencer activity by market
Here is another example of Vince Camuto collaborating with an influencer in United States.
julianapasquarosa x Vince Camuto
Vince Camuto's influencer activity vs. related brands
Vince Camuto competes closely with Nine West and Steve Madden in accessible fashion footwear and accessories targeting similar shoppers. These brands frequently activate creators around seasonal styling, work-to-weekend looks, and new collection drops.
Total influencer content
Vince Camuto vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 12.5k sponsored posts, significantly outpacing Nine West (1.3k posts) and Vince Camuto (848 posts). Across all three brands, the average volume is 4.9k posts, indicating mature, scaled influencer programs. Steve Madden has far more total posts than Vince Camuto and Nine West.
By social platform
Vince Camuto vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Steve Madden at 6.5k, Nine West at 891, Vince Camuto at 402 posts. Nine West's activity is particularly concentrated on Instagram. Steve Madden has far more posts than Vince Camuto and Nine West on Instagram, TikTok, and YouTube.
By geographical market
Vince Camuto vs. related brands influencer activity (by country)
Estimated sponsored posts in Vince Camuto's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (5.6k posts, 44.8%), United Kingdom (735 posts, 5.9%), India (586 posts, 4.7%), while Nine West has the highest estimated sponsored-post volume in Australia (91 posts, 7.3%), Turkey (73 posts, 5.8%), while Vince Camuto leads in Canada with 33 posts (3.9%). Looking at United States specifically, the split is Steve Madden at 5.6k posts (44.8%), Vince Camuto at 629 posts (74.2%), Nine West at 573 posts (45.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Nine West's Influencer Marketing Strategy
- Steve Madden's Influencer Marketing Strategy
- Goli's Influencer Marketing Strategy
- PINKO's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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