Ekster Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 639 pieces of influencer content sponsored by Ekster over the last 12 months.
This report breaks down where & how Ekster invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekster, see here: Ekster influencers.
Influencer activity throughout the year
Ekster's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Ekster's influencer activity by month
Number of sponsored posts
Ekster's influencer output appears relatively consistent throughout the year, averaging about 52 sponsored posts per month. December recorded the highest volume at 84 posts (62% above average), while February was the quietest at 33 posts.
Ekster's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 7.9M, while January recorded the least at 1.3M. Across all tracked posts in the 12-month window, average views per post were 84.6k. Interestingly, the highest-view month (April) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @thecivilrightslawyer, generated 1.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekster's sponsored influencer collaborations break down by social platform:
- YouTube: 564 posts (88.3%)
- Instagram: 45 posts (7%)
- TikTok: 30 posts (4.7%)
Ekster's influencer activity by platform
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Ekster.
Here are 3 examples of Ekster's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
noemurillo x Ekster
Influencer bio
📍LA 🎥 TikTok : 1.9M+ •School Bus Driver •Content Creator code: NOE @culturekings 📩: noe@underscoretalent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
taylorodlozil x Ekster
![TikTok post by @taylorodlozil for Ekster. Caption reads: [...] code TAYLORODLOZIL to get up to 50% off....](https://images.od.modash.io/a4d69c9e501279d94ade8cdb133f7ae65da560d8)
Influencer bio
Widower▪️Dad Believer▪️Fitness▪️Outdoorsman taylorodlozil@456growth.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
thecivilrightslawyer x Ekster
Influencer bio
Civil Rights Lawyer John H. Bryan's YouTube Channel Current issues of constitutional law, including police misconduct, government corruption and criminal defense, including documentation of John's civil rights cases in West Virginia. Submit a Video: https://forms.gle/HmwnDQKvwvYPxe967 DISCLAIMER Note: The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation. We invite you to contact us and welcome your letters and electronic mail. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us unless and until such time as an attorney-client relationship is established in writing by an attorney - client agreement.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on YouTube, this is what it looks like:
- Videos: 93.6%
- Shorts: 6.4%
💡 Related resource: How To Find YouTube Influencers.
Influencer audience size breakdown (by views)
For their top social platform (YouTube), here is a breakdown of the type of influencers Ekster are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Ekster's influencers average views (YouTube)
Based on each influencer's average views per post
Ekster's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (541.6k avg views/post):
CosmicSkeptic x Ekster
Influencer bio
Hi, I'm Alex O'Connor. I host the Within Reason Podcast, featuring guests including Richard Dawkins, Rainn Wilson, Sam Harris, and Neil deGrasse Tyson.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on YouTube (8.3k avg views/post):
CalbyNg x Ekster
![YouTube post by @CalbyNg for Ekster. Caption reads: [...] Get 5% Off Everything Ekster:....](https://images.od.modash.io/56aab297c5aaa48ba32adbf397f39199349853ad)
Influencer bio
Welcome to my Youtube channel where I'm sometimes called "The Underground Knowledge Giver"; I talk about credit cards, finance and sometimes travel. Here, you'll find informative and educational videos that will help you make the most of your credit cards, finances, and travel. My videos cover topics such as credit cards, budgeting, and investing as well as rewards programs, airline miles, and vacation planning. I offer easy to follow advice and strategies for saving money and time while still getting the best out of your credit cards, finances, and travel experiences. Whether you're a beginner or a seasoned pro, this channel is the perfect place to learn more about credit cards, finance, and travel. So, subscribe to follow along! This description was written by ai as a joke. Contact Email: contact@calbyng.com Mailing Address: 9039 Cross Park Dr, Suite 30051, Knoxville, TN 37923
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Ekster's repeat partnerships
Out of 345 unique influencers in our dataset, 32 of them (9%) posted content for Ekster in 3 or more separate calendar months. The most consistent partner is @Thecreditcardconnection, who has collaborated across 12 months with 47 total posts. @TipsNNTricks alone accounts for 8% of all tracked sponsored content.
Here are 3 examples of Ekster's repeat influencer partnerships, with links to the sponsored content.
Thecreditcardconnection x Ekster
![YouTube post by @Thecreditcardconnection for Ekster. Caption reads: [...] Ekster Wallets Collaboration! [...].](https://images.od.modash.io/d7a5f62c593b000b054d57d4059a81d44e2b15e7)
![YouTube post by @Thecreditcardconnection for Ekster. Caption reads: [...] Ekster Wallets Collaboration! [...].](https://images.od.modash.io/7d8ea1013c0cf9472a7fdb677fdf8ababf0d1cbe)
![YouTube post by @Thecreditcardconnection for Ekster. Caption reads: [...] Ekster Wallets Collaboration! [...].](https://images.od.modash.io/0a59517facc94a45be294e84fc781d5954273e00)
TipsNNTricks x Ekster
![YouTube post by @TipsNNTricks for Ekster. Caption reads: Ekster Wallets: [...].](https://images.od.modash.io/b1cb97c34b0c0bc57aafda2de2465776d16ec62b)
![YouTube post by @TipsNNTricks for Ekster. Caption reads: Ekster Wallet Pro: [...].](https://images.od.modash.io/8666d1d2b9afd47e72a37e3b18ef3050f37ae495)
![YouTube post by @TipsNNTricks for Ekster. Caption reads: Ekster Wallets: [...].](https://images.od.modash.io/4d76c8bcc3683ae4fd6ce136a6f3cebdb97464e9)
MandarKasture x Ekster
![YouTube post by @MandarKasture for Ekster. Caption reads: [...] to claim the gift.
Shop Ekster with code:....](https://images.od.modash.io/392d7789fccba5e3f70bad003e21874d78612dd5)
![YouTube post by @MandarKasture for Ekster. Caption reads: [...] Ekster wallets: [...].](https://images.od.modash.io/ba6d5f0d1f847729a9876b463a2d169bbbf74e7f)
![YouTube post by @MandarKasture for Ekster. Caption reads: [...] https://amzn.to/3GN49TZ
Shop Ekster....](https://images.od.modash.io/03c4b4355f44bacf108cef658e7956ccd0aa03ad)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Ekster had the most influencer activity. 64.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (12.2%)
- Canada (6.5%)
- India (3.7%)
Ekster's influencer activity by market
Here is another example of Ekster collaborating with an influencer in United States.
ChrisCappy x Ekster
![YouTube post by @ChrisCappy for Ekster. Caption reads: Ekster’s Labor Day Sale is live. [...].](https://images.od.modash.io/2302cd5d597031365b5af6e900b766c836257a1b)
Ekster's influencer activity vs. related brands
Ekster targets modern, design-forward everyday carry and travel-adjacent accessories. Vessi and Monos compete for similar minimalist, lifestyle-driven shoppers and both use creator content to highlight product utility and design.
Total influencer content
Ekster vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Vessi leads with 660 sponsored posts, marginally ahead of Ekster (639 posts) and Monos (426 posts). Across all three brands, the average volume is 575 posts, suggesting moderate but consistent investment.
By social platform
Ekster vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Ekster leads on TikTok and YouTube, while Monos leads on Instagram. The gap is most notable on YouTube, with Ekster at 564, Vessi at 275, Monos at 16 posts. Ekster's activity is particularly concentrated on YouTube. Ekster has far more YouTube posts than Vessi and Monos, while Vessi and Monos have far more Instagram posts than Ekster.
By geographical market
Ekster vs. related brands influencer activity (by country)
Estimated sponsored posts in Ekster's top markets
Ekster has the highest estimated sponsored-post volume in United States (414 posts, 64.8%), United Kingdom (78 posts, 12.2%), while Vessi leads in Canada with 116 posts (17.6%). Looking at United States specifically, the split is Ekster at 414 posts (64.8%), Vessi at 414 posts (62.8%), Monos at 198 posts (46.4%). Ekster's strength in United States and United Kingdom may indicate a home-market focus, while Vessi shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.