Ekster Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Ekster over the last 12 months.

This report breaks down where & how Ekster invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ekster, see here: Ekster influencers.

Influencer activity throughout the year

Ekster's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ekster's sponsored post volume peaks in December with 196 posts, 73% higher than the monthly average of 113. June recorded the lowest activity at 46 posts, 59% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekster's sponsored influencer collaborations break down by social platform:

• YouTube: 1.3k posts (95.2%)
• TikTok: 66 posts (4.8%)

YouTube influencer marketing is a clear focus for Ekster.

Here are 2 examples of Ekster's recent sponsored collaborations (one each for TikTok, YouTube).

threeamigosfishing x Ekster

threeamigosfishing

@threeamigosfishing

16 Jul, 25

147.6k

9k

[...] THEEEAMIGOSFISHING for up to 42% of @Ekster

Influencer bio

🐟 | Daily Fishing Videos 📧 | garciabrosfishing@gmail.com

Collaboration metrics

Post views147.6k

Post EMV $3.4k

More influencer data

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WalkWithMeTim x Ekster

WalkWithMeTim

@WalkWithMeTim

27 Mar, 26

1.2M

28.9k

Don’t miss Ekster’s Spring Sale up to 45% off until April [...]

Influencer bio

Exploring the World’s Most Unique Hotels & Holiday Spots! Join me as I explore the world’s most interesting hotels — from luxury resorts and quirky, wacky stays, tourist hotspots, and hidden gems across cities, Expect a mix of raw tours, in-depth hotel reviews, and cinematic travel stories – all filmed from my point of view. New videos every week – edited and live! Subscribe now and turn on the bell to join the Walk With Me Family. Follow me on socials: Instagram: @walkwithmetim Twitter: @TimWalkwithme Facebook: Walk With Me Tim 📧 Business & brand enquiries: walkwithmetim@dovora.co #Hotels #Travel #LuxuryHotels #QuirkyStays #HotelReview #Seaside #WalkingTour #HolidayDestinations

Collaboration metrics

Post views1.2M

Post EMV $38.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

Ekster's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (598.3k avg views/post):

thecivilrightslawyer x Ekster

thecivilrightslawyer

@thecivilrightslawyer

29 Sep, 25

645.7k

23.2k

Get an extra 10% off Ekster’s smart wallets and accessories with code [...]

Influencer bio

Civil Rights Lawyer John H. Bryan's YouTube Channel Current issues of constitutional law, including police misconduct, government corruption and criminal defense, including documentation of John's civil rights cases in West Virginia. Submit a Video: https://forms.gle/HmwnDQKvwvYPxe967 Business Inquiries: teamcivilrightslawyer@oddprojects.com DISCLAIMER Note: The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation. We invite you to contact us and welcome your letters and electronic mail. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us unless and until such time as an attorney-client relationship is established in writing by an attorney - client agreement.

Collaboration metrics

Post views645.7k

Post EMV $21.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (9.7k avg views/post):

iAmPaulObelley x Ekster

iAmPaulObelley

@iAmPaulObelley

23 Aug, 25

16.6k

517

[...] MICROPHONES 11:16 SEAMLESSNESS 14:58 EKSTER (Sponsor) 16:34 EXTRA FEATURES 20:08 [...]

Influencer bio

I make Tech videos just for you.

Collaboration metrics

Post views16.6k

Post EMV $551

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ekster's repeat partnerships

NewbieStarTrek x Ekster

NewbieStarTrek

@NewbieStarTrek

17 Feb, 26

9k

216

[...] update 13:41 - Sponsor (Ekster) 15:22 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

27 Jan, 26

7k

187

[...] 0:00 - Intro 14:19 - Sponsor (Ekster) 18:14 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

15 Jul, 25

6.8k

151

TNG Season 2 Tier List! Tier lists are fun! And TNG season 2 is potentially the most divisive season of Star Trek. From the highs of The Measure of a Man to the abysmal lows of Shades of Gray and everything in-between, join Dan and Marvin as they break down all the stuff they loved about this kooky season and even all the stuff they forgot about! Become a member of our YouTube channel and get access to a bunch of perks, including early access to new episodes. our entire video podcast library without YouTube ads, and our members-only Discord! The Tim Tier is only $1.99 a month! / @newbiestartrek Check out our Bat'leth T-shirt and other merch at Need a super fast, high quality, ultra-secure VPN? Get 4 extra months as well as the entire Identity Defender suite for free when you sign up for 2 years at our affiliate link: Looking for a stylish, compact wallet that can fan out your cards with the push of a button? Get a discount by using our offer code "NEWBIE" at This offer stacks with other sales on the website! Check out House of Wise and their wide range of CBD products designed to help with sleep, stress, strength, and even libido! Use our offer code NEWBIESTARTREK when you check out at Ask us a question at contact@newbiestartrek.com and we may answer it on the podcast! Intro theme song: Earl Grey (Hot!) by Nate Tang Check out our other podcast, Would You Stay Tuned: Catch our other projects at: Video episodes designed and animated by ‪@johnvelez9260‬: / artdevice28 0:00 - Intro 6:56 - The Child 13:41 - Where Silence Has Lease 17:45 - Elementary, Dear Data 23:57 - The Outrageous Okona 27:43 - Loud As A Whisper 30:34 - The Schizoid Man 34:04 - Unnatural Selection 37:03 - A Matter Of Honor 42:22 - The Measure Of A Man 50:17 - The Dauphin 53:18 - Contagion 56:57 - The Royale 1:05:23 - Sponsors 1:18:25 - Time Squared 1:20:45 - The Icarus Factor 1:31:31 - Pen Pals 1:37:24 - Q Who 1:43:41 - Samaritan Snare 1:45:54 - Up The Long Ladder 1:53:45 - Manhunt 1:59:50 - The Emissary 2:07:04 - Peak Performance 2:14:05 - Shades of Gray 2:17:34 - Final tier list and discussion 2:21:12 - Outro #startrek #TNG #podcast

bobcieslinski x Ekster

bobcieslinski

@bobcieslinski

17 Feb, 26

32.1k

1.9k

[...] Apple Music Subscription Here: Ekster Wallets, Bags and Cases: Browse [...]

bobcieslinski

@bobcieslinski

10 Oct, 25

12.6k

673

[...] Apple Music Subscription Here: Ekster Wallets, Bags and Cases: Browse [...]

bobcieslinski

@bobcieslinski

21 Apr, 26

9.3k

1.1k

[...] Apple Music Subscription Here: Ekster Wallets, Bags and Cases: Browse [...]

Thecreditcardconnection x Ekster

Thecreditcardconnection

@Thecreditcardconnection

24 Oct, 25

15.5k

605

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

Thecreditcardconnection

@Thecreditcardconnection

16 Feb, 26

4.3k

250

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

Thecreditcardconnection

@Thecreditcardconnection

16 Jan, 26

4k

253

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14%)
• Canada (7.1%)
• Australia (3.6%)

Here is another example of Ekster collaborating with an influencer in United States.

rocanews x Ekster

rocanews

@rocanews

19 Apr, 26

1.1M

15.3k

[...] using my promo code ROCA at checkout. Ekster offers a 100-day money-back guarantee. [...]

Ekster's influencer activity vs. related brands

Daniel Wellington and CLUSE are strong competitors to Ekster as digitally native, design-led accessories brands that sell premium everyday carry items (especially watches and related accessories) through similar DTC channels and influencer-driven marketing.

Total influencer content

Daniel Wellington leads with 1.9k sponsored posts, significantly outpacing Ekster (1.4k posts) and CLUSE (500 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

Ekster leads on YouTube, while Daniel Wellington has the most activity on Instagram and TikTok. The gap is most notable on YouTube, with Ekster at 1.3k, Daniel Wellington at 56, CLUSE at 3 posts. Ekster's activity is particularly concentrated on YouTube. Ekster has far more posts on YouTube than Daniel Wellington and CLUSE, while Daniel Wellington has far more posts on Instagram than Ekster and CLUSE.

By geographical market

Ekster has the highest estimated sponsored-post volume in United States (876 posts, 64.4%), United Kingdom (191 posts, 14%), Canada (97 posts, 7.1%), suggesting a North America focus, while Daniel Wellington has the highest estimated sponsored-post volume in India (352 posts, 19%), Japan (248 posts, 13.4%), suggesting a Asia focus, while CLUSE has the highest estimated sponsored-post volume in France (125 posts, 25%), Italy (63 posts, 12.5%), Spain (60 posts, 11.9%), suggesting a Europe focus. Looking at United States specifically, the split is Ekster at 876 posts (64.4%), Daniel Wellington at 206 posts (11.1%). Ekster's strength in United States and United Kingdom may indicate a home-market focus, while Daniel Wellington shows broader regional investment.