Ekster Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by Ekster over the last 12 months.

This report breaks down where & how Ekster invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ekster, see here: Ekster influencers.

Influencer activity throughout the year

Ekster's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ekster's sponsored post volume peaks in December with 196 posts, 78% higher than the monthly average of 110. July recorded the lowest activity at 61 posts, 45% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekster's sponsored influencer collaborations break down by social platform:

• YouTube: 1.3k posts (97.4%)
• TikTok: 35 posts (2.6%)

YouTube influencer marketing is a clear focus for Ekster.

Here are 2 examples of Ekster's recent sponsored collaborations (one each for TikTok, YouTube).

twaylo4 x Ekster

twaylo4

@twaylo4

24 Jul, 26

56K

2K

[...] le futur des voyages en avion ? ft ⁨@eksterwallets⁩ #collaborationcommerciale

Influencer bio

Comment fonctionne le monde ? Mail pro: twaylo@expandia.io Liens : ⬇️⬇️

Collaboration metrics

Post views56.0k

Post EMV $1.2k

More influencer data

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TheDiaryOfACEO x Ekster

TheDiaryOfACEO

@TheDiaryOfACEO

09 Jul, 26

7.4M

134.1K

[...] ◼ Follow Steven - Sponsors: Pipedrive - Ekster - Use Code DOAC for 10% off the exclusive [...]

Influencer bio

69% of our viewers don't realise they don't subscribe, please double check, thank you!!

Collaboration metrics

Post views7.4M

Post EMV $234.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

Ekster's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (1.0M avg views/post, 893.0k followers):

TheSpaceRaceYT x Ekster

TheSpaceRaceYT

@TheSpaceRaceYT

06 Jun, 26

339.1K

8.1K

Ekster’s Father’s Day Sale runs from May 19th [...]

Influencer bio

The Space Race is dedicated to the exploration of outer space and humanity's mission to explore the universe. We’ll provide news and updates from everything in space, including the SpaceX mission to colonize Mars. We’ll focus on news, updates and breakdowns from SpaceX, Blue Origin, and NASA. If you’re interested in space exploration, you’ve come to the right channel. We love space and hope to inspire others to learn more! For SpaceX related news, you can visit https://www.thespacerace.news for a weekly dispatch from the people building, launching, and watching the next era of spaceflight. News, launches, and the human stories behind them.

Collaboration metrics

Post views339.1k

Post EMV $11.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (8.8k avg views/post, 53.2k followers):

evenerentertainment x Ekster

evenerentertainment

@evenerentertainment

19 Apr, 26

3K

216

🎬 Lights, Camera, Scandal! 📸 Join us as we delve into the tantalizing world of celebrity intrigue, juicy gossip, and behind-the-scenes secrets on the sensational Reality Tv Universe ! My channel is your go-to destination for the hottest entertainment news and the latest buzz on your favorite stars. 🌟 What to Expect: 🌟 🔥 Breaking News: Stay ahead of the curve with our rapid-fire updates on celebrity dramas, blockbuster movie premieres, red carpet fashion, and scandalous romances. We've got the inside scoop! 🕵️‍♀️ Investigative Deep Dives: Uncover the truth with our in-depth investigations into Hollywood mysteries and controversial controversies. Nothing is off-limits! Business Email: lifewithp1999@gmail.com Outro Artist: Dyon Dawson (Music Available On All Platforms) Artist Spotify: Artist Youtube: / @dyondawson Artist Instagram: / dyondawson Outro Producer: / keysermusicofficial Shop: code: EVENER Join this channel to get access to perks: / @evenerentertainment Social Media : Instagram: & / _pierreprintz Twitter: / etheevolution Twitch: / evenerentertainment_ ⚠️Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ⚠️Disclaimer: All TOPICS are for ENTERTAINMENT PURPOSES ONLY! None of the information presented in this video or by Evener Entertainment should be taken as FACT and everything is ALLEGED.

Influencer bio

Network Related Reviews & Coverage/Reality Television Commentary/Interviews & More To Keep up with me follow me on Social Media Instagram: https://www.instagram.com/_pierreprintz/ & https://www.instagram.com/_picturepierre/ Twitter: https://twitter.com/ETheEvolution Cash app: $pierrePL- ( Donations Will Help Better my Content and Are Greatly Appreciated)

Collaboration metrics

Post views3.0k

Post EMV $111

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ekster's repeat partnerships

bobcieslinski x Ekster

bobcieslinski

@bobcieslinski

17 Feb, 26

32.1K

1.9K

[...] Apple Music Subscription Here: Ekster Wallets, Bags and Cases: Browse [...]

bobcieslinski

@bobcieslinski

09 Jun, 26

21.4K

1.4K

[...] Apple Music Subscription Here: Ekster Wallets, Bags and Cases: Browse [...]

bobcieslinski

@bobcieslinski

26 Jun, 26

19.5K

1.7K

[...] 10% with code MUSICFRIENDS → Ekster Wallets, Bags & Cases → [...]

NewbieStarTrek x Ekster

NewbieStarTrek

@NewbieStarTrek

01 Sep, 26

16.2K

197

[...] the Sun 17:32 - Sponsor (Ekster) 23:35 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

15 Sep, 26

14.9K

174

[...] the Sun 30:05 - Sponsor (Ekster) 37:13 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

17 Feb, 26

9K

216

[...] update 13:41 - Sponsor (Ekster) 15:22 - Episode recap and [...]

SciManDan x Ekster

SciManDan

@SciManDan

24 Nov, 25

115.3K

7.1K

** Get up to 64% OFF with my code: SCIMANDAN2025 by going to ** Paul Russell made a video with the title "SciManDan", so I obviously had to respond. The problem is it's just a big pile of misunderstanding! Enjoy. Join this channel to get access to perks: / @scimandan Here is the SciManDan website. Please do check it out: Dan's opinions shared in this video are supported by verified facts (whether scientific or general) and they should be treated as just that: opinions. This video critiques publicly shared content under the principles of fair use. It does not intend to harm or defame any individual and is made for educational and discussion purposes.

SciManDan

@SciManDan

12 Jun, 26

86K

5.4K

[...] at for up to 73% off during Ekster's Father's Day Sale! ** Jack [...]

SciManDan

@SciManDan

22 Jan, 26

75.1K

4.8K

** Get up to 68% off with my code: SCIMANDAN by going to ** Lord Jamar is back, this time talking about flat Earth. However, he sort of puts his foot in it, because he explains gravity without realising it. Enjoy. Join this channel to get access to perks: / @scimandan Here is the SciManDan website. Please do check it out: Dan's opinions shared in this video are supported by verified facts (whether scientific or general) and they should be treated as just that: opinions. This video critiques publicly shared content under the principles of fair use. It does not intend to harm or defame any individual and is made for educational and discussion purposes.

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.5%)
• Canada (7.3%)
• Australia (3.6%)

Here is another example of Ekster collaborating with an influencer in United States.

elegantpartyplatters x Ekster

elegantpartyplatters

@elegantpartyplatters

24 Oct, 25

13.5K

81

[...] Keeps clothes fresh and dry always@Ekster

Ekster's influencer activity vs. related brands

Ekster’s everyday-carry wallet and accessory focus overlaps with Andar’s leather goods audience and Vitaly’s accessories market, making them useful comps for product-demo and lifestyle creator strategy.

Total influencer content

Andar leads with 1.4K sponsored posts, marginally ahead of Ekster (1.4K posts) and Vitaly (130 posts). Across all three brands, the average volume is 963 posts, suggesting moderate but consistent investment.

By social platform

Ekster leads on YouTube, while Andar has the most activity on Instagram and TikTok. The gap is most notable on YouTube, with Ekster at 1.3K, Andar at 220, Vitaly at 17 posts. Ekster's activity is particularly concentrated on YouTube. Ekster’s YouTube post count is several times higher than Andar and far higher than Vitaly, while Andar is the only brand with a high Instagram post count.

By geographical market

Ekster has the highest estimated sponsored-post volume in United States (865 posts, 64.1%), United Kingdom (196 posts, 14.5%), Canada (99 posts, 7.3%), suggesting a North America focus, while Andar has the highest estimated sponsored-post volume in South Korea (661 posts, 46.9%), Japan (55 posts, 3.9%), suggesting a Asia focus. Looking at United States specifically, the split is Ekster at 865 posts (64.1%), Andar at 379 posts (26.9%), Vitaly at 82 posts (63.3%). Ekster's strength in United States and United Kingdom may indicate a home-market focus, while Andar shows broader regional investment.