Ekster Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Ekster over the last 12 months.

This report breaks down where & how Ekster invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Ekster, see here: Ekster influencers.

Influencer activity throughout the year

Ekster's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Ekster's sponsored post volume peaks in December with 196 posts, 78% higher than the monthly average of 110. July recorded the lowest activity at 32 posts, 71% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekster's sponsored influencer collaborations break down by social platform:

• YouTube: 1.3k posts (95.6%)
• TikTok: 59 posts (4.4%)

YouTube influencer marketing is a clear focus for Ekster.

Here are 2 examples of Ekster's recent sponsored collaborations (one each for TikTok, YouTube).

frank_of_all_trades x Ekster

frank_of_all_trades

@frank_of_all_trades

25 Sep, 25

32.9k

353

La Marca @Ekster llegó al tiktok shop y de verdad yo no [...]

Influencer bio

Amante de la Tecnología!! San Diego, CA🇺🇸 Videos Nuevos Todos los dias 💼 DiverseDesignMedia@gmail.com LINKS👇

Collaboration metrics

Post views32.9k

Post EMV $676

More influencer data

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TheDiaryOfACEO x Ekster

TheDiaryOfACEO

@TheDiaryOfACEO

09 Jul, 26

4.4M

100k

[...] ◼ Follow Steven - Sponsors: Pipedrive - Ekster - Use Code DOAC for 10% off the exclusive [...]

Influencer bio

64% of our viewers don't realise they don't subscribe, please double check, thank you!!

Collaboration metrics

Post views4.4M

Post EMV $142.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

Ekster's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (598.3k avg views/post, 2.0M followers):

thecivilrightslawyer x Ekster

thecivilrightslawyer

@thecivilrightslawyer

29 Sep, 25

645.7k

23.2k

Get an extra 10% off Ekster’s smart wallets and accessories with code [...]

Influencer bio

Civil Rights Lawyer John H. Bryan's YouTube Channel Current issues of constitutional law, including police misconduct, government corruption and criminal defense, including documentation of John's civil rights cases in West Virginia. Submit a Video: https://forms.gle/HmwnDQKvwvYPxe967 Business Inquiries: teamcivilrightslawyer@oddprojects.com DISCLAIMER Note: The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation. We invite you to contact us and welcome your letters and electronic mail. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us unless and until such time as an attorney-client relationship is established in writing by an attorney - client agreement.

Collaboration metrics

Post views645.7k

Post EMV $21.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on YouTube (8.7k avg views/post, 116.0k followers):

REALHARSH x Ekster

REALHARSH

@REALHARSH

08 Dec, 25

14.6k

1.5k

If you’re in the market for a new wallet: CODE HR10 for even more money off!! Please remember this is just me reporting on whats being said. Unless explicitly stated this does not reflect MY viewpoint or opinion. 💥💥💥💥💥💥💥💥💥💥💥💥💥💥 ⭐️JOIN THE CHANNEL: / @realharsh 📧 EMAIL: harshyoutube@icloud.com 💥💥💥💥💥💥💥💥💥💥💥💥💥💥 ⚠️ Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. ⚠️ Please contact me prior to making a claim to discuss. ⚠️ This video is purely my opinion and is in no way intended to be considered FACT unless I am discussing something which has been proven as fact. I am exercising my freedom of speech and freedom of opinion. As much as I have a right to an opinion, you have a right NOT TO WATCH if you are easily offended! 💥💥💥💥💥💥💥💥💥💥💥💥💥💥

Influencer bio

HARSH REALITY is a reaction channel that focuses on True Crime, Popular Current Events and News Topics! HARSH, the host, is blunt and unforgiving and REFUSES to accept what the official narrative often says because when you dig deeper beneath the surface it usually turns out to be BS!! Join HARSH as he reacts to videos, documents and his own research on these subjects... NEVER being afraid to call a spade a spade and ALWAYS swimming against the stream!! 💥IMPORTANT DISCLAIMER💥 The content created on this channel is for entertainment purposes only. The comments made are purely my own personal opinion at the time of making the video. Opinions regarding ongoing situations can change as more information is shared with us and evidence provides more clarity. @REALHARSH

Collaboration metrics

Post views14.6k

Post EMV $589

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Ekster's repeat partnerships

NewbieStarTrek x Ekster

NewbieStarTrek

@NewbieStarTrek

17 Feb, 26

9k

216

[...] update 13:41 - Sponsor (Ekster) 15:22 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

27 Jan, 26

7k

187

[...] 0:00 - Intro 14:19 - Sponsor (Ekster) 18:14 - Episode recap and [...]

NewbieStarTrek

@NewbieStarTrek

06 Jan, 26

6.9k

169

[...] update 12:02 - Sponsor (Ekster) 19:19 - Episode recap and [...]

SciManDan x Ekster

SciManDan

@SciManDan

11 Aug, 25

121.6k

8.9k

** Get up to 42% OFF with my code: SCIMANDAN2025 by going to ** Lord Jamar is an American celebrity who thinks that dinosaurs never existed. Today on Tinfoil Tuesday, we find out why! Here is the Candice Owens video: • Candace Owens Thinks Dinosaurs Are What? Enjoy. Join this channel to get access to perks: / @scimandan Here is the SciManDan website. Please do check it out: Dan's opinions shared in this video are supported by verified facts (whether scientific or general) and they should be treated as just that: opinions. This video critiques publicly shared content under the principles of fair use. It does not intend to harm or defame any individual and is made for educational and discussion purposes.

SciManDan

@SciManDan

24 Nov, 25

115.3k

7.1k

** Get up to 64% OFF with my code: SCIMANDAN2025 by going to ** Paul Russell made a video with the title "SciManDan", so I obviously had to respond. The problem is it's just a big pile of misunderstanding! Enjoy. Join this channel to get access to perks: / @scimandan Here is the SciManDan website. Please do check it out: Dan's opinions shared in this video are supported by verified facts (whether scientific or general) and they should be treated as just that: opinions. This video critiques publicly shared content under the principles of fair use. It does not intend to harm or defame any individual and is made for educational and discussion purposes.

SciManDan

@SciManDan

12 Jun, 26

86k

5.4k

[...] at for up to 73% off during Ekster's Father's Day Sale! ** Jack [...]

Thecreditcardconnection x Ekster

Thecreditcardconnection

@Thecreditcardconnection

24 Oct, 25

15.5k

605

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

Thecreditcardconnection

@Thecreditcardconnection

16 Feb, 26

4.3k

250

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

Thecreditcardconnection

@Thecreditcardconnection

16 Jan, 26

4k

253

[...] ➡️ Chase Business Ink Cards ➡️ Ekster Wallets Collaboration! Use Code [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14%)
• Canada (7.3%)
• Australia (3.5%)

Here is another example of Ekster collaborating with an influencer in United States.

rocanews x Ekster

rocanews

@rocanews

19 Apr, 26

1.1M

15.3k

[...] using my promo code ROCA at checkout. Ekster offers a 100-day money-back guarantee. [...]

Ekster's influencer activity vs. related brands

Ekster’s smart wallets and everyday-carry accessories overlap with Daniel Wellington’s lifestyle-accessory positioning and Bagsmart’s functional carry goods aimed at the same online shoppers. All rely on creator demos and “everyday essentials” content to drive consideration and sales.

Total influencer content

Bagsmart leads with 10.1k sponsored posts, significantly outpacing Daniel Wellington (1.7k posts) and Ekster (1.3k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs.

By social platform

Ekster leads on YouTube, while Daniel Wellington has the most activity on Instagram and Bagsmart has the most activity on TikTok. The gap is most notable on TikTok, with Bagsmart at 8.8k, Daniel Wellington at 357, Ekster at 59 posts. Ekster's activity is particularly concentrated on YouTube. Bagsmart has far more TikTok posts than Ekster and Daniel Wellington.

By geographical market

Bagsmart has the highest estimated sponsored-post volume in United States (5.6k posts, 55.7%), United Kingdom (639 posts, 6.3%), Philippines (568 posts, 5.6%), while Daniel Wellington has the highest estimated sponsored-post volume in India (478 posts, 27.5%), South Africa (163 posts, 9.4%), Japan (132 posts, 7.6%), suggesting a Asia focus, while Ekster leads in Canada with 97 posts (7.3%). Looking at United States specifically, the split is Bagsmart at 5.6k posts (55.7%), Ekster at 858 posts (64.4%).