We analyzed 1.5k pieces of influencer content sponsored by Ekster over the last 12 months.
This report breaks down where & how Ekster invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Ekster, see here: Ekster influencers.
Ekster's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Ekster's sponsored post volume appears to trend upward over the 12-month period, rising from 152 posts in January to 212 in December. The peak month, December, reached 212 posts, 75% higher than the monthly average of 121.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Ekster's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
YouTube influencer marketing is a clear focus for Ekster.
Here are 2 examples of Ekster's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Mom 👶🏾👶🏼👶🏾👶🏾👶🏻👶🏽 Wife CEO 💌 jeannemariecontact@gmail.com
Collaboration metrics
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Influencer bio
Civil Rights Lawyer John H. Bryan's YouTube Channel Current issues of constitutional law, including police misconduct, government corruption and criminal defense, including documentation of John's civil rights cases in West Virginia. Submit a Video: https://forms.gle/HmwnDQKvwvYPxe967 Business Inquiries: teamcivilrightslawyer@oddprojects.com DISCLAIMER Note: The information you obtain at this site is not, nor is it intended to be, legal advice. You should consult an attorney for advice regarding your individual situation. We invite you to contact us and welcome your letters and electronic mail. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us unless and until such time as an attorney-client relationship is established in writing by an attorney - client agreement.
Collaboration metrics
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If you break this down further by content type on YouTube, this is what it looks like:
💡 Related resource: How To Find YouTube Influencers.
For their top social platform (YouTube), here is a breakdown of the type of influencers Ekster are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 35.6% of partnerships featuring creators averaging 10K-50K views, Ekster's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (671.8k avg views/post):
Influencer bio
For Business Inquiries: kahmalsbusiness@gmail.com Really nice guy
Collaboration metrics
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And here is another example with a smaller creator on YouTube (9.4k avg views/post):
Influencer bio
I'm a modern knife collector and EDC enthusiast! I use YouTube for information on knives that I find interesting and if I can't get it answered, I figure it out and publish a video so others can benefit from my discoveries and failures. The goal of this channel is to provide information on knives, EDC gear, Flashlights, knife collecting, knife sharpening and everything related to the hobby (Rabbit Hole). ~ Don't Cut Yourself! Affiliate links and discount codes are in the video descriptions. Let's do this! EMAIL: BEEZBLADES@GMAIL.COM #1274641
Collaboration metrics
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Out of 413 unique influencers in our dataset, 47 of them (11%) posted content for Ekster in 3 or more separate calendar months. The most consistent partner is @BeezBlades, who has collaborated across 12 months with 170 total posts. @BeezBlades alone accounts for 12% of all tracked sponsored content.
Here are 3 examples of Ekster's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Ekster had the most influencer activity. 64% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Ekster collaborating with an influencer in United States.
Ekster competes in modern carry goods and travel-ready accessories where product demos and everyday-carry content convert well. Bagsmart and Monos target similar organization-and-travel audiences and compete for the same creator-driven lifestyle placements.
Total sponsored posts tracked (last 12 months)
Bagsmart leads with 9.9k sponsored posts, significantly outpacing Ekster (1.5k posts) and Monos (709 posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. Bagsmart has several times more total posts than Ekster and Monos.
Sponsored posts by platform
Ekster leads on YouTube, while Bagsmart has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Bagsmart at 9.2k, Monos at 113, Ekster at 81 posts. Ekster's activity is particularly concentrated on YouTube. On TikTok, Bagsmart has many times more posts than Ekster and Monos, while on YouTube Ekster has many times more posts than Bagsmart and Monos.
Estimated sponsored posts in Ekster's top markets
Bagsmart has the highest estimated sponsored-post volume in United States (6k posts, 60.5%), Brazil (573 posts, 5.8%), Indonesia (524 posts, 5.3%), while Ekster leads in United Kingdom with 207 posts (14.2%), while Monos leads in Canada with 114 posts (16.1%). Looking at United States specifically, the split is Bagsmart at 6k posts (60.5%), Ekster at 934 posts (64%), Monos at 337 posts (47.6%). Ekster's strength in United Kingdom may indicate a home-market focus, while Bagsmart shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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