Moschino Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Moschino over the last 12 months.
This report breaks down where & how Moschino invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moschino, see here: Moschino influencers.
Influencer activity throughout the year
Moschino's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Moschino's influencer activity by month
Number of sponsored posts
Moschino's sponsored post volume peaks in September with 170 posts, 77% higher than the monthly average of 96. June recorded the lowest activity at 32 posts, 67% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moschino's sponsored influencer collaborations break down by social platform:
- Instagram: 830 posts (72.4%)
- TikTok: 306 posts (26.7%)
- YouTube: 11 posts (1%)
Moschino's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Moschino.
Here are 2 examples of Moschino's recent sponsored collaborations (one each for Instagram, TikTok).
kristy.sarah x Moschino
![Instagram post by @kristy.sarah for Moschino. Caption reads: [...] 🍝 my new spaghetti bag #suppliedby....](https://images.od.modash.io/151441ef357058753c09bc091dd4935330418ecb)
Influencer bio
chaotic contactkristy@gersh.com
Collaboration metrics
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smiley x Moschino
Influencer bio
SMILEY The Original Collaborator Brand. 🙂
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58%
- Reels: 42%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Moschino are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Moschino's influencers average views (Instagram)
Based on each influencer's average views per post
With 31.7% of partnerships featuring creators averaging 10K-50K views, Moschino's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22.6%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (105.8k avg views/post):
alinarolling x Moschino
Influencer bio
Artsy office fits & layered looks for everyday life. Self expression through fashion. Designer📍Finland Represented by @popstalent alina@popstalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.7k avg views/post):
michaeltruong_official x Moschino
Influencer bio
🇨🇦|🇻🇳 Ho Chi Minh Contacts for works: 📩 michaeltruongofficial@gmail.com 📞 +84 903 192 898 (Mr.Minh)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Moschino's repeat partnerships
Out of 836 unique influencers in our dataset, 12 of them (1%) posted content for Moschino in 3 or more separate calendar months. The most consistent partner is @migotex, who has collaborated across 7 months with 26 total posts.
Here are 3 examples of Moschino's repeat influencer partnerships, with links to the sponsored content.
migotex x Moschino
![TikTok post by @migotex for Moschino. Caption reads: [...] in tutte le colorazioni... @Moschino Ordini....](https://images.od.modash.io/f3e9afa8e61b368b362dd0b0e92a089da5572193)
alinarolling x Moschino
![Instagram post by @alinarolling for Moschino. Caption reads: [...] I’m really in love with this @moschino bag....](https://images.od.modash.io/a7efbc9507409778820db2168eddacf1a6a1e56b)
![Instagram post by @alinarolling for Moschino. Caption reads: [...] through Milan in @moschino 💙🦢 📷....](https://images.od.modash.io/2e5683707a4a8b7847068dfc142c58d2a985e54a)
modealpha4 x Moschino
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/a8ea720be844754b13e6ddcf657831bd76e5d259)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...]....](https://images.od.modash.io/492202f68c465db7543872d549bdba7a82882fd8)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/e8d8be5acba138b46a8717967668dc4c76a4ca22)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Moschino had the most influencer activity. 27.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (9.9%)
- Brazil (6.3%)
- United Kingdom (5.7%)
Moschino's influencer activity by market
Here is another example of Moschino collaborating with an influencer in United States.
madmax_fluffyroad x Moschino
Moschino's influencer activity vs. related brands
Moschino competes in designer apparel with a fashion-forward, brand-driven identity. KARL LAGERFELD and AMI Paris target overlapping luxury fashion audiences and compete for similar creator-led styling and event visibility.
Total influencer content
Moschino vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AMI Paris leads with 1.4k sponsored posts, notably outpacing Moschino (1.1k posts) and KARL LAGERFELD (1k posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
Moschino vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Moschino leads on TikTok and YouTube, while AMI Paris leads on Instagram. The gap is most notable on Instagram, with AMI Paris at 1.2k, KARL LAGERFELD at 887, Moschino at 830 posts. Moschino's activity is particularly concentrated on Instagram.
By geographical market
Moschino vs. related brands influencer activity (by country)
Estimated sponsored posts in Moschino's top markets
AMI Paris has the highest estimated sponsored-post volume in Japan (478 posts, 33.6%), France (127 posts, 8.9%), while Moschino has the highest estimated sponsored-post volume in United States (315 posts, 27.5%), Italy (114 posts, 9.9%), Brazil (72 posts, 6.3%), while KARL LAGERFELD leads in Spain with 107 posts (10.6%). Moschino's strength in United States may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KARL LAGERFELD's Influencer Marketing Strategy
- AMI Paris's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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