Moschino Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.2k pieces of influencer content sponsored by Moschino over the last 12 months.
This report breaks down where & how Moschino invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moschino, see here: Moschino influencers.
Influencer activity throughout the year
Moschino's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Moschino's influencer activity by month
Number of sponsored posts
Moschino's influencer output appears relatively consistent throughout the year, averaging about 96 sponsored posts per month. February recorded the highest volume at 147 posts (53% above average), while January was the quietest at 57 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moschino's sponsored influencer collaborations break down by social platform:
- Instagram: 841 posts (72.8%)
- TikTok: 304 posts (26.3%)
- YouTube: 11 posts (1%)
Moschino's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Moschino.
Here are 2 examples of Moschino's recent sponsored collaborations (one each for Instagram, TikTok).
mattovarini x Moschino
Influencer bio
Recito sul set ma anche nella vita @strasberginstitute digital @wannabemgmt press @helpmediapr in elenco agcom
Collaboration metrics
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smiley x Moschino
Influencer bio
SMILEY The Original Collaborator Brand. 🙂
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.4%
- Reels: 39.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Moschino are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Moschino's influencers average views (Instagram)
Based on each influencer's average views per post
With 30.1% of partnerships featuring creators averaging 10K-50K views, Moschino's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 22.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (566.7k avg views/post, 11.5k followers):
thanatop.makeupb x Moschino
Influencer bio
จองคิวคลิกลิงก์✨บริการคุณแบบจัดเต็ม💖 Line : @thanatop.makeupb / Tel : 0932942898 @thanatop.wedding ( for bride ) #thanatopmakeup
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (1.7k avg views/post, 108.0k followers):
frankthanatsaran_official x Moschino
Influencer bio
Official fanclub for supporting @frank_thanatsaran 💚🐻 อัพเดตผลงาน+ตารางงาน #นุ้งหมีของแฟรงค์ #frankthanatsaran #frankschedule
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Moschino's repeat partnerships
Out of 851 unique influencers in our dataset, 12 of them (1%) posted content for Moschino in 3 or more separate calendar months. The most consistent partner is @alinarolling, who has collaborated across 6 months with 10 total posts.
Here are 3 examples of Moschino's repeat influencer partnerships, with links to the sponsored content.
alinarolling x Moschino
![Instagram post by @alinarolling for Moschino. Caption reads: [...] I’m really in love with this @moschino bag....](https://images.od.modash.io/a7efbc9507409778820db2168eddacf1a6a1e56b)
![Instagram post by @alinarolling for Moschino. Caption reads: [...] Office after hours, @moschino edition😮💨🌚.](https://images.od.modash.io/ca204f9e54b3a5ca34ccb2945af69eb184665dd8)
modealpha4 x Moschino
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/a8ea720be844754b13e6ddcf657831bd76e5d259)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...]....](https://images.od.modash.io/492202f68c465db7543872d549bdba7a82882fd8)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/e8d8be5acba138b46a8717967668dc4c76a4ca22)
migotex x Moschino
![TikTok post by @migotex for Moschino. Caption reads: [...] in tutte le colorazioni... @Moschino Ordini....](https://images.od.modash.io/f3e9afa8e61b368b362dd0b0e92a089da5572193)
![TikTok post by @migotex for Moschino. Caption reads: [...] Primavera Estate 2026 @Moschino Ordini....](https://images.od.modash.io/6746c2d141a3bf3bf0d9f8253066a36bf1bae164)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Moschino had the most influencer activity. 27.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (9.3%)
- Brazil (8.2%)
- United Kingdom (5.3%)
Moschino's influencer activity by market
Here is another example of Moschino collaborating with an influencer in Thailand.
domunditv x Moschino
![TikTok post by @domunditv for Moschino. Caption reads: [...] and @nampingster departure for MOSCHINO....](https://images.od.modash.io/6be04a9bf620a8f9709a3798ea4cc5d2ed978fac)
Moschino's influencer activity vs. related brands
Moschino competes with KARL LAGERFELD and Oscar De La Renta in designer fashion targeting consumers shopping premium apparel and accessories. They overlap in occasion styling and runway-to-social storytelling that creators help translate for audiences.
Total influencer content
Moschino vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moschino leads with 1.2k sponsored posts, notably outpacing KARL LAGERFELD (990 posts) and Oscar De La Renta (604 posts). Across all three brands, the average volume is 917 posts, suggesting moderate but consistent investment.
By social platform
Moschino vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Moschino leads on TikTok and YouTube, while KARL LAGERFELD leads on Instagram. The gap is most notable on TikTok, with Moschino at 304, KARL LAGERFELD at 109, Oscar De La Renta at 0 posts. Moschino's activity is particularly concentrated on Instagram. On TikTok, Moschino has 304 posts compared with 109 for KARL LAGERFELD and 0 for Oscar De La Renta.
By geographical market
Moschino vs. related brands influencer activity (by country)
Estimated sponsored posts in Moschino's top markets
Moschino has the highest estimated sponsored-post volume in United States (316 posts, 27.3%), Italy (108 posts, 9.3%), Brazil (95 posts, 8.2%), while KARL LAGERFELD has the highest estimated sponsored-post volume in Spain (86 posts, 8.7%), France (80 posts, 8.1%), suggesting a Europe focus, while Oscar De La Renta leads in United Kingdom with 31 posts (5.2%). Looking at United States specifically, the split is Moschino at 316 posts (27.3%), Oscar De La Renta at 308 posts (51%), KARL LAGERFELD at 133 posts (13.4%). Moschino's strength in United States may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KARL LAGERFELD's Influencer Marketing Strategy
- Oscar De La Renta's Influencer Marketing Strategy
- YESOUL FITNESS's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
- TOPICALS's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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