Moschino Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 386 pieces of influencer content sponsored by Moschino over the last 12 months.
This report breaks down where & how Moschino invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moschino, see here: Moschino influencers.
Influencer activity throughout the year
Moschino's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Moschino's influencer activity by month
Number of sponsored posts
Moschino's influencer activity appears to have tapered over the year, from 5 posts in January down to 18 in December. March was the busiest month at 94 posts, 176% above the monthly average. No sponsored posts were tracked in February, which may suggest a planned pause in influencer activity.
Moschino's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 5.6M, while January recorded the least at 2.2k. Across all tracked posts in the 12-month window, average views per post were 25.3k. Interestingly, the highest-view month (September) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @kristy.sarah, generated 4.2M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moschino's sponsored influencer collaborations break down by social platform:
- Instagram: 306 posts (79.3%)
- TikTok: 80 posts (20.7%)
Moschino's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Moschino.
Here are 2 examples of Moschino's recent sponsored collaborations (one each for Instagram, TikTok).
kristy.sarah x Moschino
![Instagram post by @kristy.sarah for Moschino. Caption reads: [...] 🍝 my new spaghetti bag #suppliedby....](https://images.od.modash.io/151441ef357058753c09bc091dd4935330418ecb)
Influencer bio
chaotic teamkristy@gersh.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
giorgiamalerba0 x Moschino
Influencer bio
FUORI ORA "5 minuti" ⤵️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 69%
- Posts: 31%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Moschino are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Moschino's influencers average views (Instagram)
Based on each influencer's average views per post
With 51% of partnerships featuring creators averaging 1K-5K views, Moschino's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (159.8k avg views/post, 21.0k followers):
alinarolling x Moschino
Influencer bio
Designer in tech & wearing creative outfits to the office. Self-expression through fashion. agent @popstalent alina@popstalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.7k avg views/post, 12.3k followers):
michaeltruong_official x Moschino
Influencer bio
🇨🇦|🇻🇳 Ho Chi Minh Contacts for works: 📩 michaeltruongofficial@gmail.com 📞 +84 903 192 898 (Mr.Minh)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Moschino's repeat partnerships
Out of 332 unique influencers in our dataset, 3 of them (1%) posted content for Moschino in 3 or more separate calendar months. The most consistent partner is @modealpha4, who has collaborated across 5 months with 17 total posts.
Here are 2 examples of Moschino's repeat influencer partnerships, with links to the sponsored content.
modealpha4 x Moschino
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/a8ea720be844754b13e6ddcf657831bd76e5d259)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...]....](https://images.od.modash.io/492202f68c465db7543872d549bdba7a82882fd8)
![TikTok post by @modealpha4 for Moschino. Caption reads: [...] @ZARA @Gucci @ChanelOfficial @Moschino....](https://images.od.modash.io/e8d8be5acba138b46a8717967668dc4c76a4ca22)
rachelaraz x Moschino
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Moschino had the most influencer activity. 30.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Italy (9.1%)
- Brazil (7.3%)
- United Kingdom (5.8%)
Moschino's influencer activity by market
Here is another example of Moschino collaborating with an influencer in United States.
madmax_fluffyroad x Moschino
Moschino's influencer activity vs. related brands
Moschino competes in designer fashion where brand identity, runway moments, and celebrity/influencer placements shape demand. KARL LAGERFELD and AMI Paris are strong luxury-contemporary benchmarks that target similar fashion-forward audiences and compete for share of voice.
Total influencer content
Moschino vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moschino leads with 386 sponsored posts, notably outpacing KARL LAGERFELD (335 posts) and AMI Paris (242 posts). Across all three brands, the average volume is 321 posts, indicating limited or experimental influencer activity.
By social platform
Moschino vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Moschino leads on TikTok, while KARL LAGERFELD has the most activity on Instagram and AMI Paris has the most activity on YouTube. The gap is most notable on TikTok, with Moschino at 80, AMI Paris at 23, KARL LAGERFELD at 16 posts. Moschino's activity is particularly concentrated on Instagram. On TikTok, Moschino posted 80 times, several times more than KARL LAGERFELD (16) and AMI Paris (23).
By geographical market
Moschino vs. related brands influencer activity (by country)
Estimated sponsored posts in Moschino's top markets
Moschino has the highest estimated sponsored-post volume in United States (116 posts, 30.1%), Italy (35 posts, 9.1%), Brazil (28 posts, 7.3%), while AMI Paris leads in Japan with 82 posts (33.9%), while KARL LAGERFELD has the highest estimated sponsored-post volume in France (27 posts, 8%), Spain (26 posts, 7.9%), suggesting a Europe focus. Looking at United States specifically, the split is Moschino at 116 posts (30.1%), KARL LAGERFELD at 45 posts (13.4%), AMI Paris at 30 posts (12.5%). Moschino's strength in United States may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
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