We analyzed 1.5k pieces of influencer content sponsored by Moschino over the last 12 months.
This report breaks down where & how Moschino invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Moschino, see here: Moschino influencers.
Moschino's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Moschino's sponsored post volume peaks in March with 261 posts, 107% higher than the monthly average of 126. February recorded the lowest activity at 47 posts, 63% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Moschino's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Moschino.
Here are 2 examples of Moschino's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
chaotic teamkristy@gersh.com
Collaboration metrics
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Influencer bio
SMILEY The Original Collaborator Brand. 🙂
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Moschino are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 37% of partnerships featuring creators averaging 1K-5K views, Moschino's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (159.8k avg views/post, 106.3k followers):
Influencer bio
✈️Next: Milan FW, Paris FW Artsy workwear for people with real job. Office outfits, beauty & opinions managed: @popstalent alina@popstalent.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.7k avg views/post, 51.0k followers):
Influencer bio
🇨🇦|🇻🇳 Ho Chi Minh Contacts for works: 📩 michaeltruongofficial@gmail.com 📞 +84 903 192 898 (Mr.Minh)
Collaboration metrics
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Out of 1.1k unique influencers in our dataset, 9 of them (1%) posted content for Moschino in 3 or more separate calendar months. The most consistent partner is @migotex, who has collaborated across 11 months with 46 total posts.
Here are 3 examples of Moschino's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Moschino had the most influencer activity. 26% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Moschino collaborating with an influencer in United States.
Moschino competes in high-fashion apparel with a distinctive, statement-led aesthetic, making KARL LAGERFELD a close peer in designer fashion and licensing reach. AMI Paris is another relevant competitor for premium fashion audiences and influencer styling moments.
Total sponsored posts tracked (last 12 months)
Moschino leads with 1.5k sponsored posts, marginally ahead of KARL LAGERFELD (1.4k posts) and AMI Paris (1.2k posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
Sponsored posts by platform
Moschino leads on TikTok, while KARL LAGERFELD has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Moschino at 351, KARL LAGERFELD at 139, AMI Paris at 0 posts. Moschino's activity is particularly concentrated on Instagram. On TikTok, Moschino has more than twice as many posts as KARL LAGERFELD, while AMI Paris has none.
Estimated sponsored posts in Moschino's top markets
AMI Paris has the highest estimated sponsored-post volume in Japan (403 posts, 33.1%), France (112 posts, 9.2%), while Moschino has the highest estimated sponsored-post volume in United States (395 posts, 26%), Italy (164 posts, 10.8%), Brazil (108 posts, 7.1%), while KARL LAGERFELD leads in India with 132 posts (9.2%). Moschino's strength in United States may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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