KARL LAGERFELD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by KARL LAGERFELD over the last 12 months.
This report breaks down where & how KARL LAGERFELD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KARL LAGERFELD, see here: KARL LAGERFELD influencers.
Influencer activity throughout the year
KARL LAGERFELD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KARL LAGERFELD's influencer activity by month
Number of sponsored posts
KARL LAGERFELD's sponsored post volume appears to trend upward over the 12-month period, rising from 57 posts in January to 87 in December. The peak month, October, reached 176 posts, 110% higher than the monthly average of 84.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KARL LAGERFELD's sponsored influencer collaborations break down by social platform:
- Instagram: 887 posts (88.1%)
- TikTok: 115 posts (11.4%)
- YouTube: 5 posts (0.5%)
KARL LAGERFELD's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KARL LAGERFELD.
Here are 3 examples of KARL LAGERFELD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
parishilton x KARL LAGERFELD
![Instagram post by @parishilton for KARL LAGERFELD. Caption reads: [...] Bonjour, babes. I’m stepping into....](https://images.od.modash.io/52f7c949cba133c15410cfcc0ff27586f2c4ffdd)
Influencer bio
Founder of @ParivieBeauty ✨ Shop Paris’ Pride Guide 🏳️🌈🏳️⚧️ ⬇️
Collaboration metrics
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young_emperors x KARL LAGERFELD
![TikTok post by @young_emperors for KARL LAGERFELD. Caption reads: [...] a quality suit, to be honest. @Karl....](https://images.od.modash.io/ce7687badcb2d9b116c002697a59246fe50c207b)
Influencer bio
Digital artists 👩🏻🦰👨🏻 Creative directors
Collaboration metrics
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victoriabejaranodesign x KARL LAGERFELD
![YouTube post by @victoriabejaranodesign for KARL LAGERFELD. Caption reads: [...] os guste! BOLSO RALPH LAUREN: BOLSO KARL....](https://images.od.modash.io/a2764719f57a1ed7c8627f9e65743da79efd53f1)
Influencer bio
Periodista y publicista. Aprendiz del diseño. Adicta a la moda y apasionada de los viajes. En 2012 me inicié en el mundo de la comunicación 2.0 con mi blog y ahora me uno a Youtube para mostraos de una manera más cercana mis inquietudes por el mundo de la moda, la belleza y el diseño. ¡Os espero cada miércoles en mi canal! www.victoriabejarano.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 58.6%
- Reels: 41.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers KARL LAGERFELD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KARL LAGERFELD's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.8% of partnerships featuring creators averaging 10K-50K views, KARL LAGERFELD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (166.1k avg views/post):
luguschmer x KARL LAGERFELD
Influencer bio
blend of fashion, travel & loveeee @alu.cosmetics contact: info@luguschmer.com del centro del mundo 🇪🇨 2001
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.4k avg views/post):
mxurxen x KARL LAGERFELD
![Instagram post by @mxurxen for KARL LAGERFELD. Caption reads: [...] 🤍✨ follow me around the city in my....](https://images.od.modash.io/990ab4b04f8fefb4e8e3a3bb2fe5b3ab3ab9cacc)
Influencer bio
Berlin/London a fashion girly with a thing for acting 🎭 contact: maureen@sesamyagency.com MA @lemanagement UK @thehivemodels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KARL LAGERFELD's repeat partnerships
Out of 718 unique influencers in our dataset, 11 of them (2%) posted content for KARL LAGERFELD in 3 or more separate calendar months. The most consistent partner is @parishilton, who has collaborated across 7 months with 10 total posts. @corner_37 alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of KARL LAGERFELD's repeat influencer partnerships, with links to the sponsored content.
parishilton x KARL LAGERFELD
![Instagram post by @parishilton for KARL LAGERFELD. Caption reads: [...] Set Designer Sati Leone #KARLLAGERFELD....](https://images.od.modash.io/c69c89b7485f06ae2c6e051f1762510495162e09)
![Instagram post by @parishilton for KARL LAGERFELD. Caption reads: [...] A new, IKONIK chapter with @KarlLagerfeld....](https://images.od.modash.io/7805c7d2ae2dc82210dd3a5dbaeb8c201290e618)
iamcarriekirsten x KARL LAGERFELD
vestalugg x KARL LAGERFELD
![Instagram post by @vestalugg for KARL LAGERFELD. Caption reads: [...] d’une show girl à Paris 🩶 @karllagerfeld....](https://images.od.modash.io/b31bcaa996959d96cb6602168277b43a76d788fa)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where KARL LAGERFELD had the most influencer activity. 13.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (10.6%)
- France (7.2%)
- India (5.6%)
KARL LAGERFELD's influencer activity by market
Here is another example of KARL LAGERFELD collaborating with an influencer in Thailand.
yoko x KARL LAGERFELD
![Instagram post by @yoko for KARL LAGERFELD. Caption reads: [...] journey of style 🖤side by side.....](https://images.od.modash.io/8144bddeba8aee4dd31ebe14b045ca5f6236bef6)
KARL LAGERFELD's influencer activity vs. related brands
KARL LAGERFELD competes in designer fashion with a premium, brand-led aesthetic. Moschino and DKNY sit in a similar fashion lane and compete for comparable shoppers and creator partnerships around seasonal collections and styling.
Total influencer content
KARL LAGERFELD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moschino leads with 1.1k sponsored posts, marginally ahead of DKNY (1.1k posts) and KARL LAGERFELD (1k posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments. The relatively balanced activity suggests comparable influencer marketing investment across the category.
By social platform
KARL LAGERFELD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
KARL LAGERFELD leads on Instagram, while DKNY has the most activity on TikTok and Moschino has the most activity on YouTube. The gap is most notable on TikTok, with DKNY at 443, Moschino at 306, KARL LAGERFELD at 115 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram. On TikTok, Moschino and DKNY post multiple times more often than KARL LAGERFELD.
By geographical market
KARL LAGERFELD vs. related brands influencer activity (by country)
Estimated sponsored posts in KARL LAGERFELD's top markets
DKNY has the highest estimated sponsored-post volume in United States (359 posts, 32.8%), India (107 posts, 9.8%), while Moschino has the highest estimated sponsored-post volume in Italy (114 posts, 9.9%), Brazil (72 posts, 6.3%), while KARL LAGERFELD has the highest estimated sponsored-post volume in Spain (107 posts, 10.6%), France (73 posts, 7.2%), suggesting a Europe focus. Looking at United States specifically, the split is DKNY at 359 posts (32.8%), Moschino at 315 posts (27.5%), KARL LAGERFELD at 140 posts (13.9%). KARL LAGERFELD's strength in France may indicate a home-market focus, while Moschino shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Moschino's Influencer Marketing Strategy
- DKNY's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- Bio Ionic's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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