KARL LAGERFELD Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 990 pieces of influencer content sponsored by KARL LAGERFELD over the last 12 months.
This report breaks down where & how KARL LAGERFELD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KARL LAGERFELD, see here: KARL LAGERFELD influencers.
Influencer activity throughout the year
KARL LAGERFELD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KARL LAGERFELD's influencer activity by month
Number of sponsored posts
KARL LAGERFELD's sponsored post volume peaks in October with 177 posts, 119% higher than the monthly average of 81. August recorded the lowest activity at 48 posts, 41% below average. This could reflect a holiday-focused influencer strategy.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KARL LAGERFELD's sponsored influencer collaborations break down by social platform:
- Instagram: 876 posts (88.5%)
- TikTok: 109 posts (11%)
- YouTube: 5 posts (0.5%)
KARL LAGERFELD's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for KARL LAGERFELD.
Here are 3 examples of KARL LAGERFELD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
parishilton x KARL LAGERFELD
![Instagram post by @parishilton for KARL LAGERFELD. Caption reads: [...] Jimmy Paul Set Designer Sati Leone....](https://images.od.modash.io/c69c89b7485f06ae2c6e051f1762510495162e09)
Influencer bio
Founder of @ParivieBeauty ✨
Collaboration metrics
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young_emperors x KARL LAGERFELD
![TikTok post by @young_emperors for KARL LAGERFELD. Caption reads: [...] a quality suit, to be honest. @Karl....](https://images.od.modash.io/ce7687badcb2d9b116c002697a59246fe50c207b)
Influencer bio
Digital artists 👩🏻🦰👨🏻 Creative directors
Collaboration metrics
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victoriabejaranodesign x KARL LAGERFELD
![YouTube post by @victoriabejaranodesign for KARL LAGERFELD. Caption reads: [...] os guste! BOLSO RALPH LAUREN: BOLSO KARL....](https://images.od.modash.io/a2764719f57a1ed7c8627f9e65743da79efd53f1)
Influencer bio
Periodista y publicista. Aprendiz del diseño. Adicta a la moda y apasionada de los viajes. En 2012 me inicié en el mundo de la comunicación 2.0 con mi blog y ahora me uno a Youtube para mostraos de una manera más cercana mis inquietudes por el mundo de la moda, la belleza y el diseño. ¡Os espero cada miércoles en mi canal! www.victoriabejarano.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 59%
- Reels: 41%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers KARL LAGERFELD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KARL LAGERFELD's influencers average views (Instagram)
Based on each influencer's average views per post
With 40.3% of partnerships featuring creators averaging 10K-50K views, KARL LAGERFELD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (55.7k avg views/post):
celinebethmann x KARL LAGERFELD
![Instagram post by @celinebethmann for KARL LAGERFELD. Caption reads: [...] letter from Cape Town✨ signed by....](https://images.od.modash.io/41f4323b1a5a5b848123c788da4c3de5ddc1e29e)
Influencer bio
💌 celine@studio-aj.de @amanagementde @women360mgmt @elitemodelworld
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (6.6k avg views/post):
mxurxen x KARL LAGERFELD
![Instagram post by @mxurxen for KARL LAGERFELD. Caption reads: [...] 🤍✨ follow me around the city in my....](https://images.od.modash.io/990ab4b04f8fefb4e8e3a3bb2fe5b3ab3ab9cacc)
Influencer bio
Berlin | London a fashion girly with a thing for acting 🎭 🎬 @agenturunique contact: maureen@sesamyagency.com
Collaboration metrics
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KARL LAGERFELD's repeat partnerships
Out of 742 unique influencers in our dataset, 6 of them (1%) posted content for KARL LAGERFELD in 3 or more separate calendar months. The most consistent partner is @parishilton, who has collaborated across 6 months with 8 total posts.
Here are 3 examples of KARL LAGERFELD's repeat influencer partnerships, with links to the sponsored content.
iamcarriekirsten x KARL LAGERFELD
![Instagram post by @iamcarriekirsten for KARL LAGERFELD. Caption reads: [...] z nejnovější kolekce KARL LAGERFELD....](https://images.od.modash.io/5b69e5203345b5f599fd0d49c7ce20d86e51c1f5)
![Instagram post by @iamcarriekirsten for KARL LAGERFELD. Caption reads: [...] nejoblíbenějších fitů od KARL LAGERFELD z....](https://images.od.modash.io/4a8e5c7cf445987dcae8bdc8d0cfc139ad52aa98)
vestalugg x KARL LAGERFELD
![Instagram post by @vestalugg for KARL LAGERFELD. Caption reads: [...] d’une show girl à Paris 🩶 @karllagerfeld....](https://images.od.modash.io/b31bcaa996959d96cb6602168277b43a76d788fa)
my_haute_habit x KARL LAGERFELD
![TikTok post by @my_haute_habit for KARL LAGERFELD. Caption reads: [...] @Swarovski @PAVOI @Etsy @Karl Lagerfeld....](https://images.od.modash.io/0099dea52c158cb0607955951023dc472ebd60c8)
![TikTok post by @my_haute_habit for KARL LAGERFELD. Caption reads: [...] @Amazon @Nordstrom @ZARA @Karl Lagerfeld....](https://images.od.modash.io/0b63109ff9ef37b806144d50c5297f9d1759bb83)
![TikTok post by @my_haute_habit for KARL LAGERFELD. Caption reads: [...] @Ulta Beauty @vestique @Karl Lagerfeld....](https://images.od.modash.io/9eae602102468bbdc87c7a861bbd7c029ec53991)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where KARL LAGERFELD had the most influencer activity. 13.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Spain (8.7%)
- France (8.1%)
- India (6.4%)
KARL LAGERFELD's influencer activity by market
Here is another example of KARL LAGERFELD collaborating with an influencer in Thailand.
yoko x KARL LAGERFELD
![Instagram post by @yoko for KARL LAGERFELD. Caption reads: [...] journey of style 🖤side by side.....](https://images.od.modash.io/8144bddeba8aee4dd31ebe14b045ca5f6236bef6)
KARL LAGERFELD's influencer activity vs. related brands
KARL LAGERFELD competes with Moschino and AMI Paris in designer fashion targeting style-led consumers who value brand heritage and statement design. Influencer content for these labels often focuses on elevated styling, seasonal collections, and event wear.
Total influencer content
KARL LAGERFELD vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
AMI Paris leads with 1.5k sponsored posts, notably outpacing Moschino (1.2k posts) and KARL LAGERFELD (990 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.
By social platform
KARL LAGERFELD vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, AMI Paris leads on Instagram and Moschino leads on TikTok and YouTube. The gap is most notable on Instagram, with AMI Paris at 1.3k, KARL LAGERFELD at 876, Moschino at 841 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram.
By geographical market
KARL LAGERFELD vs. related brands influencer activity (by country)
Estimated sponsored posts in KARL LAGERFELD's top markets
AMI Paris has the highest estimated sponsored-post volume in Japan (462 posts, 31.4%), France (132 posts, 9%), while Moschino has the highest estimated sponsored-post volume in United States (316 posts, 27.3%), Italy (108 posts, 9.3%), Brazil (95 posts, 8.2%), while KARL LAGERFELD leads in Spain with 86 posts (8.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Moschino's Influencer Marketing Strategy
- AMI Paris's Influencer Marketing Strategy
- Jisulife's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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