KARL LAGERFELD Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 335 pieces of influencer content sponsored by KARL LAGERFELD over the last 12 months.

This report breaks down where & how KARL LAGERFELD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with KARL LAGERFELD, see here: KARL LAGERFELD influencers.

Influencer activity throughout the year

KARL LAGERFELD's sponsored post volume peaks in April with 49 posts, 75% higher than the monthly average of 28. January recorded the lowest activity at 8 posts, 71% below average.

April generated the most views at 3.4M, while January recorded the least at 78.9k. Across all tracked posts in the 12-month window, average views per post were 24k. Views appear to be largely volume-driven, tracking closely with post output across the year. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @zengincipsi, generated 1.9M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KARL LAGERFELD's sponsored influencer collaborations break down by social platform:

• Instagram: 319 posts (95.2%)
• TikTok: 16 posts (4.8%)

Instagram influencer marketing is a clear focus for KARL LAGERFELD.

Here are 2 examples of KARL LAGERFELD's recent sponsored collaborations (one each for Instagram, TikTok).

zengincipsi x KARL LAGERFELD

zengincipsi

@zengincipsi

11 Apr, 25

1.9M

12.1k

[...] kare. Chanel’in kreatif direktörü Karl Lagerfeld önderliğinde düzenlenen bu şov, Paris [...]

Influencer bio

Lüks ama samimiyetsiz hayatlar 📍Yaşam | Etkinlik | Mekan | Seyahat | Fiyat Bilgisi | Öneri

Collaboration metrics

Post views 1.9M

Post EMV $57.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

lythancottaz x KARL LAGERFELD

lythancottaz

@lythancottaz

27 Oct, 25

220.2k

13.2k

[...] mon costume ?? #Halloween Merci @Karl Lagerfeld pour le look🖤 #KarlLagerfeldPerfume [...]

Influencer bio

Instagram @lythancottaz contact@lythancottaz.com

Collaboration metrics

Post views 220.2k

Post EMV $5.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 35.1% of partnerships featuring creators averaging 10K-50K views, KARL LAGERFELD's strategy suggests cost-efficiency and engagement-focused partnerships.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (252.0k avg views/post, 254.0k followers):

nathalieparis x KARL LAGERFELD

nathalieparis

@nathalieparis

05 May, 25

226.3k

Lunch in the city!

Influencer bio

✉️ nathalie@nathalieparis.com

Collaboration metrics

Post views 0

Post EMV $22.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.2k avg views/post, 1.1M followers):

_vanyvan_ x KARL LAGERFELD

_vanyvan_

@_vanyvan_

15 Apr, 25

2.8k

WE DID IT FAM ! Reaching the new @karllagerfeld collection 🖤 ~ Collaboration [...]

Influencer bio

Paris📍 Fashion/ Travel/ Food/ more food 🥘 Tattoo artist ➡️ @_vanyvan_ink TikTok: Vanyvan_ 📩 Van@gisele-paris.fr

Collaboration metrics

Post views 0

Post EMV $284

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KARL LAGERFELD's repeat partnerships

dizeudaniele x KARL LAGERFELD

dizeudaniele

@dizeudaniele

30 May, 25

74.5k

Anzeige //Sun-kissed in @karllagerfeld

dizeudaniele

@dizeudaniele

04 Feb, 25

56.3k

Anzeige// True Romance @karllagerfeld

dizeudaniele

@dizeudaniele

04 Jul, 25

53.7k

Anzeige// i’m just a girl @karllagerfeld

iamcarriekirsten x KARL LAGERFELD

iamcarriekirsten

@iamcarriekirsten

11 May, 25

16.5k

Kolekce KARL LAGERFELD SS25 toho nabízí opravdu [...]

iamcarriekirsten

@iamcarriekirsten

19 Aug, 25

15.7k

Disney kolekci od KARL LAGERFELD najdete právě teď na [...]

iamcarriekirsten

@iamcarriekirsten

29 Apr, 25

12.8k

Nová kolekce KARL LAGERFELD SS25 přináší kombinaci [...]

erik.heart x KARL LAGERFELD

erik.heart

@erik.heart

01 Aug, 25

1.1k

[...] @ca 👞: @karllagerfeld *Werbung da Firmen [...]

erik.heart

@erik.heart

31 Oct, 25

930

🫶🙋‍♂️ W E E K E N D T I M E 🙋‍♂️🫶 Meine wunderschönen Goldstücke - Habt ein tolles Wochenende! Und für alle Halloween-Grusel-Fans da draußen: 🎃👻 HAPPY HALLOWEEN 👻🎃 Viel Spaß beim Gruseln, Süßigkeiten sammeln, Feiern, usw. 💀🎃 Wer mich kennt, weiß, dass dieses „Event“ mal so absolut gar nicht mein Business ist. 🤣🙈 Wie schaut‘s denn bei euch aus? Feiert ihr Halloween? ⬇️ ❤️🫶❤️ _._._._._._._._._._._._._._._ *Werbung da Firmen Markierung & Nennung / Ad*) _._._._._._._._._._._._._._._ #happyhalloween #autumn #menstyle #mensfashion #autumnlook #herbst #menswear #ootdmen #mensstyle #menfashion #hamburg #frankfurt #köln

erik.heart

@erik.heart

05 Dec, 25

632

✨ Die kleinen Dinge im Leben ✨ LEBE den Moment… LIEBE dich selbst… LACHE jeden Tag… Das sind drei „Regeln“ die ich vor einiger Zeit selbst für mich aufgestellt habe. Und soll ich euch etwas sagen? Es hilft. Denn am Ende müssen wir nicht (finanziell) reich, nicht (in den Augen anderer) wunderschön sein oder immer die Erwartungen (von anderen) erfüllen. Nein, wir sollten GLÜCKLICH sein. Glücklich mit uns selbst! Und dankbar. Dankbar für jeden Tag, den wir haben! In diesem Sinne…habt ein schönes Wochenende meine hübschen! ❤️🫶❤️ _._._._._._._._._._._._._._._ Foto: @monalisas_photography Werbung da Firmen Markierung & Nennung! _._._._._._._._._._._._._._._ #weekendvibe #motivational #passaufdichauf #gluecklichsein #menstyle #mensfashion #meninsuit #mensstyle #ootdmen #frankfurt #würzburg #hamburg #menshoes #selfcare #selbstfürsorge #dankbar

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• France (8%)
• Spain (7.9%)
• India (7.7%)

Here is another example of KARL LAGERFELD collaborating with an influencer in United States.

parishilton x KARL LAGERFELD

parishilton

@parishilton

28 Aug, 25

1.1M

[...] Bonjour, babes. I’m stepping into @KARLLAGERFELD’s world for FW25, celebrating [...]

KARL LAGERFELD's influencer activity vs. related brands

KARL LAGERFELD competes with AMI Paris and Moschino in fashion/luxury apparel, targeting style-conscious consumers influenced by trend and brand identity. These peers are useful benchmarks for creator seeding, runway-to-social storytelling, and seasonal drops.

Total influencer content

Moschino leads with 386 sponsored posts, notably outpacing KARL LAGERFELD (335 posts) and AMI Paris (242 posts). Across all three brands, the average volume is 321 posts, indicating limited or experimental influencer activity.

By social platform

KARL LAGERFELD leads on Instagram, while Moschino has the most activity on TikTok and AMI Paris has the most activity on YouTube. The gap is most notable on TikTok, with Moschino at 80, AMI Paris at 23, KARL LAGERFELD at 16 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram. Moschino posted several times more than KARL LAGERFELD and AMI Paris on TikTok.

By geographical market

Moschino has the highest estimated sponsored-post volume in United States (116 posts, 30.1%), Italy (35 posts, 9.1%), Brazil (28 posts, 7.3%), while AMI Paris leads in Japan with 82 posts (33.9%), while KARL LAGERFELD has the highest estimated sponsored-post volume in France (27 posts, 8%), Spain (26 posts, 7.9%), suggesting a Europe focus. Looking at United States specifically, the split is Moschino at 116 posts (30.1%), KARL LAGERFELD at 45 posts (13.4%), AMI Paris at 30 posts (12.5%). KARL LAGERFELD's strength in France may indicate a home-market focus, while Moschino shows broader regional investment.