We analyzed 1.4k pieces of influencer content sponsored by KARL LAGERFELD over the last 12 months.
This report breaks down where & how KARL LAGERFELD invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KARL LAGERFELD, see here: KARL LAGERFELD influencers.
KARL LAGERFELD's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
KARL LAGERFELD's sponsored post volume peaks in October with 203 posts, 71% higher than the monthly average of 119. February recorded the lowest activity at 38 posts, 68% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KARL LAGERFELD's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for KARL LAGERFELD.
Here are 3 examples of KARL LAGERFELD's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Lüks ama samimiyetsiz hayatlar 📍Yaşam | Etkinlik | Mekan | Seyahat | Fiyat Bilgisi | Öneri
Collaboration metrics
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Influencer bio
Hii, hope you have fun 🍒 Instagram : carla_ginola
Collaboration metrics
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Influencer bio
Periodista y publicista. Aprendiz del diseño. Adicta a la moda y apasionada de los viajes. En 2012 me inicié en el mundo de la comunicación 2.0 con mi blog y ahora me uno a Youtube para mostraos de una manera más cercana mis inquietudes por el mundo de la moda, la belleza y el diseño. ¡Os espero cada miércoles en mi canal! www.victoriabejarano.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers KARL LAGERFELD are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34% of partnerships featuring creators averaging 10K-50K views, KARL LAGERFELD's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (252.0k avg views/post):
Influencer bio
✉️ nathalie@nathalieparis.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (6.4k avg views/post):
Influencer bio
Paris📍 Fashion/ Travel/ Food/ more food 🥘 Tattoo artist ➡️ @_vanyvan_ink TikTok: Vanyvan_ 📩 Van@gisele-paris.fr
Collaboration metrics
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Out of 1k unique influencers in our dataset, 14 of them (1%) posted content for KARL LAGERFELD in 3 or more separate calendar months. The most consistent partner is @parishilton, who has collaborated across 6 months with 9 total posts.
Here are 3 examples of KARL LAGERFELD's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where KARL LAGERFELD had the most influencer activity. 15% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of KARL LAGERFELD collaborating with an influencer in United States.
KARL LAGERFELD competes in premium fashion with strong brand identity, where DKNY offers a comparable contemporary label footprint. AMI Paris is a nearby premium apparel competitor targeting fashion-forward audiences through styling-led creator content.
Total sponsored posts tracked (last 12 months)
KARL LAGERFELD leads with 1.4k sponsored posts, notably outpacing AMI Paris (1.2k posts) and DKNY (512 posts). Across all three brands, the average volume is 1.1k posts, suggesting established influencer marketing investments.
Sponsored posts by platform
KARL LAGERFELD leads on Instagram and YouTube, while DKNY leads on TikTok. The gap is most notable on Instagram, with KARL LAGERFELD at 1.3k, AMI Paris at 1.2k, DKNY at 366 posts. KARL LAGERFELD's activity is particularly concentrated on Instagram. On Instagram, KARL LAGERFELD has far more posts than DKNY, and AMI Paris has no posts on TikTok or YouTube.
Estimated sponsored posts in KARL LAGERFELD's top markets
AMI Paris has the highest estimated sponsored-post volume in Japan (403 posts, 33.1%), France (112 posts, 9.2%), while KARL LAGERFELD has the highest estimated sponsored-post volume in United States (215 posts, 15%), India (132 posts, 9.2%), while DKNY leads in United Kingdom with 26 posts (5%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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