AMIRI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 980 pieces of influencer content sponsored by AMIRI over the last 12 months.
This report breaks down where & how AMIRI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMIRI, see here: AMIRI influencers.
Influencer activity throughout the year
AMIRI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AMIRI's influencer activity by month
Number of sponsored posts
AMIRI's influencer activity appears to have tapered over the year, from 184 posts in January down to 45 in December. January was the busiest month at 184 posts, 124% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMIRI's sponsored influencer collaborations break down by social platform:
- Instagram: 861 posts (87.9%)
- TikTok: 119 posts (12.1%)
AMIRI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMIRI.
Here are 2 examples of AMIRI's recent sponsored collaborations (one each for Instagram, TikTok).
fcbarcelona x AMIRI
![Instagram post by @fcbarcelona for AMIRI. Caption reads: [...] Tradición blaugrana reinventada 💙❤️ @amiri....](https://images.od.modash.io/5c52b805167d43939a7c1e56ab44d034619be417)
Influencer bio
𝗕𝗔𝗧𝗘𝗖 𝗕𝗟𝗔𝗨𝗚𝗥𝗔𝗡𝗔 One club. One rhythm 🫀
Collaboration metrics
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fcbfemeni x AMIRI
![TikTok post by @fcbfemeni for AMIRI. Caption reads: [...] blaugrana amb mirada moderna 💙❤️ @AMIRI |....](https://images.od.modash.io/ab5e386c566c4603a109a7b73d6b47362faf9c38)
Influencer bio
MOVEM EL MÓN 🌍💙❤️ 💙 PRIMERA EQUIPACIÓ ❤️👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 69.3%
- Reels: 30.7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AMIRI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AMIRI's influencers average views (Instagram)
Based on each influencer's average views per post
With 32.3% of partnerships featuring creators averaging 10K-50K views, AMIRI's strategy suggests cost-efficiency and engagement-focused partnerships. The 100K-500K views segment is also prominent at 23.4%, indicating investment across adjacent tiers.
AMIRI's repeat partnerships
Out of 638 unique influencers in our dataset, 7 of them (1%) posted content for AMIRI in 3 or more separate calendar months. The most consistent partner is @mikeamiri, who has collaborated across 13 months with 93 total posts. @mikeamiri alone accounts for 9% of all tracked sponsored content.
Here are 3 examples of AMIRI's repeat influencer partnerships, with links to the sponsored content.
mikeamiri x AMIRI
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI announces a new collaboration [...].](https://images.od.modash.io/f77229333361274372173d9e5bed413b99bab704)
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI joins forces with the women of [...].](https://images.od.modash.io/9aababdc4d0e7880ae60ef9da84195cd0162ef2f)
![Instagram post by @mikeamiri for AMIRI. Caption reads: [...] of heritage and innovation, AMIRI brings....](https://images.od.modash.io/723117fcf50ef96a50a0b93c2d741e14270a07a2)
fcbfemeni x AMIRI
![Instagram post by @fcbfemeni for AMIRI. Caption reads: [...] amb mirada moderna 💙❤️ @amiri |....](https://images.od.modash.io/472c65dc26a624d25ba96619276dc31126e14ecf)
![Instagram post by @fcbfemeni for AMIRI. Caption reads: [...] darrere de càmeres 🎥👀 @amiri 👔.](https://images.od.modash.io/c260194632d7926fd46724b99c7a5fef112a5115)
![Instagram post by @fcbfemeni for AMIRI. Caption reads: [...] tradició abraça la innovació. @amiri s’uneix....](https://images.od.modash.io/773fd6a512e66f99802df3edd8eca2577c5525d4)
fcbarcelona x AMIRI
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AMIRI had the most influencer activity. 42.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7.2%)
- Japan (6.3%)
- United Kingdom (5%)
AMIRI's influencer activity by market
Here is another example of AMIRI collaborating with an influencer in Germany.
leylaheiter x AMIRI
![Instagram post by @leylaheiter for AMIRI. Caption reads: [...] with you.✨🤍 @mikeheiter Outfit: @amiri....](https://images.od.modash.io/67fe90e37b7afd09ab1a42c6b6a46687d042073c)
AMIRI's influencer activity vs. related brands
AMIRI competes for fashion-conscious street-luxury buyers; Kith and Culture Kings are close apparel adjacencies that share similar hype/style audiences and creator-led outfit and drop culture content.
Total influencer content
AMIRI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Culture Kings leads with 1.9k sponsored posts, marginally ahead of Kith (1.7k posts) and AMIRI (980 posts). Across all three brands, the average volume is 1.6k posts, suggesting established influencer marketing investments.
By social platform
AMIRI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Kith leads on Instagram and YouTube and Culture Kings leads on TikTok. The gap is most notable on TikTok, with Culture Kings at 1.9k, Kith at 377, AMIRI at 119 posts. AMIRI's activity is particularly concentrated on Instagram. Culture Kings has far more TikTok posts than AMIRI and Kith, while AMIRI has no YouTube posts.
By geographical market
AMIRI vs. related brands influencer activity (by country)
Estimated sponsored posts in AMIRI's top markets
Kith has the highest estimated sponsored-post volume in United States (841 posts, 48.3%), Japan (232 posts, 13.3%), Brazil (85 posts, 4.9%), while Culture Kings has the highest estimated sponsored-post volume in Australia (572 posts, 29.4%), United Kingdom (119 posts, 6.1%), while AMIRI leads in India with 71 posts (7.2%). Looking at United States specifically, the split is Kith at 841 posts (48.3%), Culture Kings at 821 posts (42.2%), AMIRI at 413 posts (42.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Kith's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
- PetSnowy's Influencer Marketing Strategy
- VWB's Influencer Marketing Strategy
- Blank Street's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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