AMIRI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 987 pieces of influencer content sponsored by AMIRI over the last 12 months.

This report breaks down where & how AMIRI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AMIRI, see here: AMIRI influencers.

Influencer activity throughout the year

AMIRI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AMIRI's influencer activity appears to have tapered over the year, from 175 posts in January down to 42 in December. June was the busiest month at 206 posts, 151% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMIRI's sponsored influencer collaborations break down by social platform:

• Instagram: 886 posts (89.8%)
• TikTok: 101 posts (10.2%)

Instagram influencer marketing is a clear focus for AMIRI.

Here are 2 examples of AMIRI's recent sponsored collaborations (one each for Instagram, TikTok).

fcbarcelona x AMIRI

fcbarcelona

@fcbarcelona

03 Nov, 25

11.9M

503k

[...] Tradición blaugrana reinventada 💙❤️ @amiri | #BarçaxAMIRI 🤝

Influencer bio

SHAPING THE FUTURE!💙❤️

Collaboration metrics

Post views11.9M

Post EMV $408.1k

More influencer data

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fcbfemeni x AMIRI

fcbfemeni

@fcbfemeni

03 Nov, 25

656.5k

108.9k

[...] blaugrana amb mirada moderna 💙❤️ @AMIRI | #BarçaxAMIRI 🤝

Influencer bio

🩷 Get the OR jersey 👉

Collaboration metrics

Post views656.5k

Post EMV $18.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

AMIRI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (300.6k avg views/post, 16.3k followers):

elly30 x AMIRI

elly30

@elly30

18 May, 25

806.6k

29k

[...] 11✨ @iamsteveharveytv wearing custom @amiri Designed by @mikeamiri styled by the [...]

Influencer bio

🔏Independent Fashion S T Y L I S T 🧷

Collaboration metrics

Post views806.6k

Post EMV $27.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (3.8k avg views/post, 49.3k followers):

kswoowu x AMIRI

kswoowu

@kswoowu

26 Jun, 25

5.9k

451

🦝 📸250626 SUNWOO x AmiriSS26 아미리 26SS 파리 맨즈 컬렉션 쇼 시작 직전! 아미리 옷을 [...]

Influencer bio

不是站，就只是相簿 ☀️ 누나의 선우 ☀️ @sunwoo ENTP-A 🇹🇼선우 의 대만 누나🇹🇼 @theboyz_officl 35＝SUNWOO＝35 🦝🦝🦝🦝

Collaboration metrics

Post views5.9k

Post EMV $222

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AMIRI's repeat partnerships

mikeamiri x AMIRI

mikeamiri

@mikeamiri

03 Nov, 25

450.8k

AMIRI announces a new collaboration [...]

mikeamiri

@mikeamiri

03 Sep, 25

254.2k

[...] world champion boxer and AMIRI Global Brand Ambassador Saúl [...]

mikeamiri

@mikeamiri

03 Nov, 25

57k

AMIRI joins forces with the women of [...]

mctgii x AMIRI

mctgii

@mctgii

27 Jun, 25

374

[...] Ig story update #BibleAMIRISS26 #AMIRI @amiri [...]

mctgii

@mctgii

05 Jul, 25

312

@biblesumett @amiri ✨ Cr: Paris Videostars 📸 [...]

mctgii

@mctgii

29 Jun, 25

229

AMIRIxBIBLE ✨🥰 Cr: @gettyimages 📸 [...]

kswoowu x AMIRI

kswoowu

@kswoowu

26 Jun, 25

5.9k

451

🦝 📸250626 SUNWOO x AmiriSS26 아미리 26SS 파리 맨즈 컬렉션 쇼 시작 직전! [...]

kswoowu

@kswoowu

26 Jun, 25

2.7k

194

🦝 📸250626 SUNWOO x AmiriSS26 인간 아미리(@amiri) [...]

kswoowu

@kswoowu

30 Jun, 25

1.6k

137

[...] and edited at the request of @amiri @rayban @raybanmeta @amiri #AD [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.6%)
• Japan (5.7%)
• Brazil (4.6%)

Here is another example of AMIRI collaborating with an influencer in Germany.

leylaheiter x AMIRI

leylaheiter

@leylaheiter

15 Nov, 25

1.5M

24k

[...] with you.✨🤍 @mikeheiter Outfit: @amiri @mikeamiri @leylaheiter Outfit: @hm [...]

AMIRI's influencer activity vs. related brands

AMIRI competes in premium fashion with brands like Kith and AMI Paris, all targeting style-forward consumers where influencer styling, drops culture, and street-luxury positioning shape demand.

Total influencer content

Kith leads with 1.8k sponsored posts, significantly outpacing AMI Paris (1.4k posts) and AMIRI (987 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, Kith leads on Instagram and TikTok and AMI Paris leads on YouTube. The gap is most notable on Instagram, with Kith at 1.5k, AMI Paris at 1.1k, AMIRI at 886 posts. AMIRI's activity is particularly concentrated on Instagram.

By geographical market

Kith has the highest estimated sponsored-post volume in United States (883 posts, 48.7%), Brazil (100 posts, 5.5%), while AMI Paris has the highest estimated sponsored-post volume in Japan (415 posts, 30.7%), France (123 posts, 9.1%), while AMIRI leads in India with 95 posts (9.6%). Looking at United States specifically, the split is Kith at 883 posts (48.7%), AMIRI at 438 posts (44.4%), AMI Paris at 172 posts (12.7%).