AMIRI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by AMIRI over the last 12 months.
This report breaks down where & how AMIRI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMIRI, see here: AMIRI influencers.
Influencer activity throughout the year
AMIRI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
AMIRI's influencer activity by month
Number of sponsored posts
AMIRI's influencer activity appears to have tapered over the year, from 169 posts in January down to 49 in December. June was the busiest month at 212 posts, 147% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMIRI's sponsored influencer collaborations break down by social platform:
- Instagram: 927 posts (89.5%)
- TikTok: 108 posts (10.4%)
- YouTube: 1 posts (0.1%)
AMIRI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMIRI.
Here are 2 examples of AMIRI's recent sponsored collaborations (one each for Instagram, TikTok).
fcbarcelona x AMIRI
![Instagram post by @fcbarcelona for AMIRI. Caption reads: [...] Tradición blaugrana reinventada 💙❤️ @amiri....](https://images.od.modash.io/5c52b805167d43939a7c1e56ab44d034619be417)
Influencer bio
SHAPING THE FUTURE!💙❤️
Collaboration metrics
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fcbfemeni x AMIRI
![TikTok post by @fcbfemeni for AMIRI. Caption reads: [...] blaugrana amb mirada moderna 💙❤️ @AMIRI |....](https://images.od.modash.io/ab5e386c566c4603a109a7b73d6b47362faf9c38)
Influencer bio
🌍 MOVEM EL MÓN 💙❤️ BARÇA BOTIGA 🛍️👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 65.7%
- Reels: 34.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AMIRI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AMIRI's influencers average views (Instagram)
Based on each influencer's average views per post
AMIRI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (300.2k avg views/post):
elly30 x AMIRI
![Instagram post by @elly30 for AMIRI. Caption reads: [...] 11✨ @iamsteveharveytv wearing custom @amiri....](https://images.od.modash.io/d29d0b33b27d51791bafbccde8deaee3700ffbfb)
Influencer bio
🔏Independent Fashion S T Y L I S T 🧷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (3.8k avg views/post):
kswoowu x AMIRI
Influencer bio
不是站，就只是相簿 ☀️ 누나의 선우 ☀️ @sunwoo ENTP-A 🇹🇼선우 의 대만 누나🇹🇼 @theboyz_officl 35＝SUNWOO＝35 🦝🦝🦝🦝
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AMIRI's repeat partnerships
Out of 674 unique influencers in our dataset, 8 of them (1%) posted content for AMIRI in 3 or more separate calendar months. The most consistent partner is @mikeamiri, who has collaborated across 11 months with 74 total posts. @mikeamiri alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of AMIRI's repeat influencer partnerships, with links to the sponsored content.
mikeamiri x AMIRI
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI announces a new collaboration [...].](https://images.od.modash.io/f77229333361274372173d9e5bed413b99bab704)
![Instagram post by @mikeamiri for AMIRI. Caption reads: [...] world champion boxer and AMIRI Global Brand....](https://images.od.modash.io/65058187ff93f06a630004e60f61c2cb93810b66)
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI joins forces with the women of [...].](https://images.od.modash.io/9aababdc4d0e7880ae60ef9da84195cd0162ef2f)
mctgii x AMIRI
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update 🛫🇫🇷 🥰 #AMIRI @amiri....](https://images.od.modash.io/4f963ef93d6d4421c6ab67dc6027666b1bf9c272)
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update #BibleAMIRISS26 #AMIRI....](https://images.od.modash.io/9c7c9e4e3ecc8898fcf9197356675d6b4f5c4b2d)
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update 🏌🏻⛳ #AMIRI @amiri....](https://images.od.modash.io/89537cf55bc276c015846013854f5a16c3ac166d)
kswoowu x AMIRI
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AMIRI had the most influencer activity. 43.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (8.7%)
- Japan (6.7%)
- Brazil (5.4%)
AMIRI's influencer activity by market
Here is another example of AMIRI collaborating with an influencer in United States.
canelo x AMIRI
![Instagram post by @canelo for AMIRI. Caption reads: [...] the dreamers that have always inspired....](https://images.od.modash.io/862d314585cb5f3a5586bb5adf1adf00483883cc)
AMIRI's influencer activity vs. related brands
AMIRI plays in premium fashion with a strong street-luxury and aspirational positioning. Karl Lagerfeld and Moschino are comparable designer labels competing for similar high-fashion audiences and cultural relevance in influencer marketing.
Total influencer content
AMIRI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Moschino leads with 1.5k sponsored posts, marginally ahead of KARL LAGERFELD (1.4k posts) and AMIRI (1k posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.
By social platform
AMIRI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, KARL LAGERFELD leads on Instagram and YouTube and Moschino leads on TikTok. The gap is most notable on TikTok, with Moschino at 351, KARL LAGERFELD at 139, AMIRI at 108 posts. AMIRI's activity is particularly concentrated on Instagram. Moschino has multiple times more TikTok posts than AMIRI and KARL LAGERFELD.
By geographical market
AMIRI vs. related brands influencer activity (by country)
Estimated sponsored posts in AMIRI's top markets
AMIRI has the highest estimated sponsored-post volume in United States (454 posts, 43.8%), Japan (69 posts, 6.7%), while Moschino has the highest estimated sponsored-post volume in Italy (164 posts, 10.8%), Brazil (108 posts, 7.1%), while KARL LAGERFELD has the highest estimated sponsored-post volume in India (132 posts, 9.2%), France (106 posts, 7.4%). Looking at United States specifically, the split is AMIRI at 454 posts (43.8%), Moschino at 395 posts (26%), KARL LAGERFELD at 215 posts (15%). AMIRI's strength in United States and Japan may indicate a home-market focus, while Moschino shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- KARL LAGERFELD's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
- Aelfric Eden's Influencer Marketing Strategy
- Alani Nutrition's Influencer Marketing Strategy
- Son de Flor's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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