AMIRI Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 930 pieces of influencer content sponsored by AMIRI over the last 12 months.

This report breaks down where & how AMIRI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with AMIRI, see here: AMIRI influencers.

Influencer activity throughout the year

AMIRI's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

AMIRI's influencer activity appears to have tapered over the year, from 183 posts in January down to 45 in December. January was the busiest month at 183 posts, 138% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMIRI's sponsored influencer collaborations break down by social platform:

• Instagram: 825 posts (88.7%)
• TikTok: 105 posts (11.3%)

Instagram influencer marketing is a clear focus for AMIRI.

Here are 2 examples of AMIRI's recent sponsored collaborations (one each for Instagram, TikTok).

fcbarcelona x AMIRI

fcbarcelona

@fcbarcelona

03 Nov, 25

11.9M

503k

[...] Tradición blaugrana reinventada 💙❤️ @amiri | #BarçaxAMIRI 🤝

Influencer bio

SHAPING THE FUTURE!💙❤️

Collaboration metrics

Post views11.9M

Post EMV $408.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

fcbfemeni x AMIRI

fcbfemeni

@fcbfemeni

03 Nov, 25

656.5k

108.9k

[...] blaugrana amb mirada moderna 💙❤️ @AMIRI | #BarçaxAMIRI 🤝

Influencer bio

NOVA EQUIPACIÓ

Collaboration metrics

Post views656.5k

Post EMV $18.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

AMIRI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (137.8k avg views/post):

stuccigus x AMIRI

stuccigus

@stuccigus

17 Nov, 25

119.2k

[...] quality moments, made possible by @amiri AD director @matteoaddis

Influencer bio

🇬🇧🇫🇷🇮🇹 mgmt- @harleyharper henry@harleyharper.com

Collaboration metrics

Post views119.2k

Post EMV $3.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (24 avg views/post):

mctgii x AMIRI

mctgii

@mctgii

05 Jul, 25

312

@biblesumett @amiri ✨ Cr: Paris Videostars 📸 [Youtube] [...]

Influencer bio

@biblesumett 🖤

Collaboration metrics

Post views312

Post EMV $9

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

AMIRI's repeat partnerships

mikeamiri x AMIRI

mikeamiri

@mikeamiri

03 Nov, 25

450.8k

AMIRI announces a new collaboration [...]

mikeamiri

@mikeamiri

03 Sep, 25

254.2k

[...] world champion boxer and AMIRI Global Brand Ambassador Saúl [...]

mikeamiri

@mikeamiri

03 Nov, 25

57k

AMIRI joins forces with the women of [...]

fcbfemeni x AMIRI

fcbfemeni

@fcbfemeni

03 Nov, 25

1.2M

95.3k

[...] amb mirada moderna 💙❤️ @amiri | #BarçaxAMIRI 🤝

fcbfemeni

@fcbfemeni

23 Dec, 25

773.2k

46.1k

[...] darrere de càmeres 🎥👀 @amiri 👔

fcbfemeni

@fcbfemeni

03 Nov, 25

156.9k

[...] tradició abraça la innovació. @amiri s’uneix al FC Barcelona com a [...]

fcbarcelona x AMIRI

fcbarcelona

@fcbarcelona

03 Nov, 25

11.9M

503k

[...] blaugrana reinventada 💙❤️ @amiri | #BarçaxAMIRI 🤝

fcbarcelona

@fcbarcelona

03 Nov, 25

3M

Where legacy meets innovation. @amiri joins forces with FC Barcelona [...]

fcbarcelona

@fcbarcelona

14 Nov, 25

1.1M

These pics from the @AMIRI sizing and fitting session go [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.2%)
• Brazil (5.3%)
• Japan (5.1%)

Here is another example of AMIRI collaborating with an influencer in Germany.

leylaheiter x AMIRI

leylaheiter

@leylaheiter

15 Nov, 25

1.5M

24k

[...] with you.✨🤍 @mikeheiter Outfit: @amiri @mikeamiri @leylaheiter Outfit: @hm [...]

AMIRI's influencer activity vs. related brands

AMIRI competes with Kith and KARL LAGERFELD for fashion-forward shoppers interested in premium, brand-driven style. They overlap in street-luxury positioning and creator-led outfit and drop culture content.

Total influencer content

Kith leads with 1.8k sponsored posts, significantly outpacing KARL LAGERFELD (1k posts) and AMIRI (930 posts). Across all three brands, the average volume is 1.2k posts, suggesting established influencer marketing investments.

By social platform

Among these brands, Kith leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Kith at 1.4k, KARL LAGERFELD at 887, AMIRI at 825 posts. AMIRI's activity is particularly concentrated on Instagram. Kith has multiple times more TikTok posts than AMIRI and KARL LAGERFELD.

By geographical market

Kith has the highest estimated sponsored-post volume in United States (844 posts, 47.6%), Japan (215 posts, 12.1%), Brazil (98 posts, 5.5%), while KARL LAGERFELD has the highest estimated sponsored-post volume in Spain (107 posts, 10.6%), France (73 posts, 7.2%), suggesting a Europe focus, while AMIRI leads in India with 86 posts (9.2%). Looking at United States specifically, the split is Kith at 844 posts (47.6%), AMIRI at 392 posts (42.2%), KARL LAGERFELD at 140 posts (13.9%).