AMIRI Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 135 pieces of influencer content sponsored by AMIRI over the last 12 months.
This report breaks down where & how AMIRI invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with AMIRI, see here: AMIRI influencers.
Influencer activity throughout the year
AMIRI's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
AMIRI's influencer activity by month
Number of sponsored posts
AMIRI's sponsored post volume peaks in November with 47 posts, 327% higher than the monthly average of 11. October recorded the lowest activity at 2 posts, 82% below average. This could reflect a holiday-focused influencer strategy.
AMIRI's influencer activity by month (views)
Total views on sponsored video posts
November generated the most views at 19.4M, while March recorded the least at 7.8k. Across all tracked posts in the 12-month window, average views per post were 191.9k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @fcbarcelona, generated 11.9M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of AMIRI's sponsored influencer collaborations break down by social platform:
- Instagram: 128 posts (94.8%)
- TikTok: 7 posts (5.2%)
AMIRI's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for AMIRI.
Here are 2 examples of AMIRI's recent sponsored collaborations (one each for Instagram, TikTok).
fcbarcelona x AMIRI
![Instagram post by @fcbarcelona for AMIRI. Caption reads: [...] blaugrana reinventada 💙❤️
@amiri |....](https://images.od.modash.io/5c52b805167d43939a7c1e56ab44d034619be417)
Influencer bio
SHAPING THE FUTURE!💙❤️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
fcbfemeni x AMIRI
![TikTok post by @fcbfemeni for AMIRI. Caption reads: [...] blaugrana amb mirada moderna 💙❤️ @AMIRI |....](https://images.od.modash.io/ab5e386c566c4603a109a7b73d6b47362faf9c38)
Influencer bio
🌍 MOVEM EL MÓN 💙❤️ BARÇA BOTIGA 🛍️👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 64.8%
- Reels: 35.2%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers AMIRI are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
AMIRI's influencers average views (Instagram)
Based on each influencer's average views per post
AMIRI's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (300.0k avg views/post, 36.8k followers):
elly30 x AMIRI
![Instagram post by @elly30 for AMIRI. Caption reads: [...] 11✨
@iamsteveharveytv wearing custom @amiri....](https://images.od.modash.io/d29d0b33b27d51791bafbccde8deaee3700ffbfb)
Influencer bio
🔏Independent Fashion S T Y L I S T 🧷
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.2k avg views/post, 6.8k followers):
askantonioo x AMIRI
Influencer bio
bal + nyc + la storytelling @ amiri professor wright @ otis, @ lmu
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
AMIRI's repeat partnerships
Out of 87 unique influencers in our dataset, 2 of them (2%) posted content for AMIRI in 3 or more separate calendar months. The most consistent partner is @mctgii, who has collaborated across 3 months with 11 total posts. @mctgii alone accounts for 8% of all tracked sponsored content.
Here are 2 examples of AMIRI's repeat influencer partnerships, with links to the sponsored content.
mctgii x AMIRI
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update 🛫🇫🇷 🥰
#AMIRI @amiri....](https://images.od.modash.io/4f963ef93d6d4421c6ab67dc6027666b1bf9c272)
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update
#BibleAMIRISS26 #AMIRI....](https://images.od.modash.io/9c7c9e4e3ecc8898fcf9197356675d6b4f5c4b2d)
![Instagram post by @mctgii for AMIRI. Caption reads: [...] Ig story update 🏌🏻⛳
#AMIRI @amiri....](https://images.od.modash.io/89537cf55bc276c015846013854f5a16c3ac166d)
mikeamiri x AMIRI
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI announces a new collaboration [...].](https://images.od.modash.io/f77229333361274372173d9e5bed413b99bab704)
![Instagram post by @mikeamiri for AMIRI. Caption reads: AMIRI joins forces with the women of [...].](https://images.od.modash.io/9aababdc4d0e7880ae60ef9da84195cd0162ef2f)
![Instagram post by @mikeamiri for AMIRI. Caption reads: [...] of heritage and innovation, AMIRI brings....](https://images.od.modash.io/723117fcf50ef96a50a0b93c2d741e14270a07a2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where AMIRI had the most influencer activity. 43.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Japan (8.2%)
- India (7.4%)
- Brazil (5.4%)
AMIRI's influencer activity by market
Here is another example of AMIRI collaborating with an influencer in Japan.
harpersbazaarjapan x AMIRI
AMIRI's influencer activity vs. related brands
AMIRI sits in premium fashion with strong street-luxury crossover and celebrity/influencer pull. Kith and KARL LAGERFELD both compete for style-led shoppers and use cultural relevance and creator partnerships to drive demand.
Total influencer content
AMIRI vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
KARL LAGERFELD leads with 335 sponsored posts, significantly outpacing AMIRI (135 posts) and Kith (79 posts). Across all three brands, the average volume is 183 posts, indicating limited or experimental influencer activity. KARL LAGERFELD has posted several times more content overall than AMIRI and Kith.
By social platform
AMIRI vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, KARL LAGERFELD leads on Instagram and TikTok and Kith leads on YouTube. The gap is most notable on Instagram, with KARL LAGERFELD at 319, AMIRI at 128, Kith at 70 posts. AMIRI's activity is particularly concentrated on Instagram. On Instagram, KARL LAGERFELD has posted several times more than AMIRI and Kith.
By geographical market
AMIRI vs. related brands influencer activity (by country)
Estimated sponsored posts in AMIRI's top markets
AMIRI has the highest estimated sponsored-post volume in United States (59 posts, 43.7%), Japan (11 posts, 8.2%), India (10 posts, 7.4%), suggesting a Asia focus, while KARL LAGERFELD has the highest estimated sponsored-post volume in France (27 posts, 8%), Spain (26 posts, 7.9%), suggesting a Europe focus, while Kith leads in Brazil with 4 posts (4.5%). Looking at United States specifically, the split is AMIRI at 59 posts (43.7%), KARL LAGERFELD at 45 posts (13.4%), Kith at 39 posts (49.6%). AMIRI's strength in United States and Japan may indicate a home-market focus, while KARL LAGERFELD shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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