PetSnowy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by PetSnowy over the last 12 months.

This report breaks down where & how PetSnowy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PetSnowy, see here: PetSnowy influencers.

Influencer activity throughout the year

PetSnowy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PetSnowy's sponsored post volume appears to trend upward over the 12-month period, rising from 74 posts in January to 113 in December. The peak month, September, reached 212 posts, 83% higher than the monthly average of 116.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PetSnowy's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (91%)
• TikTok: 81 posts (5.8%)
• YouTube: 44 posts (3.2%)

Instagram influencer marketing is a clear focus for PetSnowy.

Here are 3 examples of PetSnowy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

egoji_st x PetSnowy

egoji_st

@egoji_st

06 Nov, 25

3.2M

[...] Thanks! @petsnowy_jp #pr #猫トイレ #全自動猫トイレ

Influencer bio

🙋🏽‍♂️💁🏼‍♀️大型犬と老猫3匹と金髪の暮らし🏡 🐈‍⬛🐈🐈全員雑種＆元保護っ子🐕❣️ 犬/猫/手作りおやつ/お散歩/観葉植物/庭仕事/インテリア/家具/照明/注文住宅/住友林業/ホームジム/料理/お酒/魔女仕事/コストコ/飼い主の本音

Collaboration metrics

Post views3.2M

Post EMV $95.4k

More influencer data

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thecomedycat x PetSnowy

thecomedycat

@thecomedycat

03 Apr, 25

207.8k

25.9k

Mittens loves her new PetSnowy self cleaning litter box! Check our link [...]

Influencer bio

Instagram - Tabbycatmittens 📧-Thecomedycat18@gmail.com Merch + lots more ⬇️

Collaboration metrics

Post views207.8k

Post EMV $5.5k

More influencer data

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girlwiththedogs2 x PetSnowy

girlwiththedogs2

@girlwiththedogs2

29 May, 25

376.3k

19.4k

PETSNOWY This is a paid promotion SUBSCRIBE TO MY [...]

Influencer bio

Welcome to the sister channel of the original Girl With The Dogs. We are so happy to have you here. At this channel you can find full-length grooming videos, and enjoy a more personal experience of pets being pampered.

Collaboration metrics

Post views376.3k

Post EMV $13.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 37.1% of partnerships featuring creators averaging 1K-5K views, PetSnowy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post, 11.2k followers):

ragdollatticus x PetSnowy

ragdollatticus

@ragdollatticus

06 Jun, 25

35k

1.2k

[...] skydiving👀😹 Joking, this is the @petsnowy_official SMILE dryer box and we are SO [...]

Influencer bio

🏕️ Harness trained adventure kitty 🐱 Pet friendly travel, adventures, cat care, training tips 💌 ragdollatticus@gmail.com 📍 Kent, UK

Collaboration metrics

Post views35.0k

Post EMV $1.2k

More influencer data

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And here is another example with a smaller creator on Instagram (9.8k avg views/post, 46.0k followers):

boogoya6 x PetSnowy

boogoya6

@boogoya6

19 Jun, 25

19.6k

双子シャンプーをサクッと☁️☁️ˎˊ˗ PetSnowyさまの SMILEペットドライヤーハウスで 2にゃん一気に乾かしました✨ [...]

Influencer bio

\ 3 Exotic Kitties / 3にゃんずの暮らし 💛Muchan / むーちゃん ♂ 🤍Chel / チェル ♂ 🤍Sea / シー ♀ 　 Exoticshorthair Exoticlonghair,Japan MUMU＆CHELSEA(twins) 　 愛用品はこちら▼

Collaboration metrics

Post views19.6k

Post EMV $587

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PetSnowy's repeat partnerships

ame_n103 x PetSnowy

ame_n103

@ame_n103

16 Aug, 25

3.2k

[...] 期待大のフードストッカーの使用感は また後日𓂃𓂃🫧 #PetSnowy #ラグドール #ragdoll #マンチカン [...]

ame_n103

@ame_n103

18 Sep, 25

3.1k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

ame_n103

@ame_n103

25 Jul, 25

2.5k

[...] アプリで遠隔消臭できるのよ🙂‍↕️ で、このPetSnowyでペット家電揃えたら 一個のアプリで管理できるらしい😳 [...]

kirstiandhercats x PetSnowy

kirstiandhercats

@kirstiandhercats

15 Nov, 25

65.2k

5.2k

Today we unboxed the PetSnowy Air Purifier for Pets, and [...]

kirstiandhercats

@kirstiandhercats

07 Nov, 25

16.3k

5.5k

[...] the apex of cat kit — the PetSnowy SNOW+ Self-Cleaning Litter Box [...]

kirstiandhercats

@kirstiandhercats

27 Nov, 25

9.2k

2.3k

[...] the Fluff Empress, tested the PetSnowy Pet Air Purifier — and guess [...]

nikonekokazoku x PetSnowy

nikonekokazoku

@nikonekokazoku

22 Apr, 25

5.4k

100

[...] 我が家に頼もしいお掃除仲間がやってきました🐈 ＠petsnowy_jp #PetSnowy #ペットスノーイー＃空気清浄機 [...]

nikonekokazoku

@nikonekokazoku

11 Sep, 25

2.6k

123

petsnowy 全自動トイレは自動でお掃除なのでいつもキレイを保てます。 [...]

nikonekokazoku

@nikonekokazoku

05 May, 25

104

[...] 皆さんもチェックしてみて下さいね🐈 @petsnowy_jp #PetSnowyくペット用空気清浄器 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (18.7%)
• United Kingdom (7.4%)
• Italy (6%)

Here is another example of PetSnowy collaborating with an influencer in United States.

mersissydez x PetSnowy

mersissydez

@mersissydez

14 Nov, 25

442.9k

4k

[...] his hydration game 💧✨ Loving this PetSnowy AI Pet fountain. #PetSnowy [...]

PetSnowy's influencer activity vs. related brands

PetSnowy competes for modern pet owners who discover products through creator demos and pet lifestyle content. Open Farm Pet and Native Pet target the same pet-parent audience and provide clear benchmarks for influencer trust-building and UGC.

Total influencer content

Native Pet leads with 5.4k sponsored posts, significantly outpacing Open Farm Pet (4.1k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 3.6k posts, indicating mature, scaled influencer programs. Open Farm Pet and Native Pet have roughly three to four times as many total posts as PetSnowy.

By social platform

PetSnowy leads on YouTube, while Open Farm Pet has the most activity on Instagram and Native Pet has the most activity on TikTok. The gap is most notable on TikTok, with Native Pet at 4.8k, Open Farm Pet at 1.9k, PetSnowy at 81 posts. PetSnowy's activity is particularly concentrated on Instagram. Native Pet has far more TikTok posts than the others, while PetSnowy has about twice as many Instagram posts as Open Farm Pet and more than twice as many as Native Pet.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (4.1k posts, 75.9%), United Kingdom (384 posts, 7.1%), while Open Farm Pet leads in Canada with 323 posts (7.9%), while PetSnowy leads in Japan with 260 posts (18.7%). Looking at United States specifically, the split is Native Pet at 4.1k posts (75.9%), Open Farm Pet at 2.9k posts (72%), PetSnowy at 464 posts (33.4%). PetSnowy's strength in Japan may indicate a home-market focus, while Open Farm Pet shows broader regional investment.