PetSnowy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.0k pieces of influencer content sponsored by PetSnowy over the last 12 months.

This report breaks down where & how PetSnowy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PetSnowy, see here: PetSnowy influencers.

Influencer activity throughout the year

PetSnowy's sponsored post volume appears to trend upward over the 12-month period, rising from 42 posts in January to 89 in December. The peak month, September, reached 152 posts, 81% higher than the monthly average of 84.

November generated the most views at 6.1M, while January recorded the least at 545k. Across all tracked posts in the 12-month window, average views per post were 23.1k. Interestingly, the highest-view month (November) does not align with peak post volume (September), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @egoji_st, generated 3.2M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PetSnowy's sponsored influencer collaborations break down by social platform:

• Instagram: 922 posts (90.7%)
• TikTok: 64 posts (6.3%)
• YouTube: 30 posts (3%)

Instagram influencer marketing is a clear focus for PetSnowy.

Here are 3 examples of PetSnowy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

egoji_st x PetSnowy

egoji_st

@egoji_st

06 Nov, 25

3.2M

[...] @petsnowy_jp #pr #猫トイレ #全自動猫トイレ

Influencer bio

🙋🏽‍♂️💁🏼‍♀️大型犬と老猫3匹と金髪の暮らし🏡 🐈‍⬛🐈🐈全員雑種＆元保護っ子🐕❣️ 犬/猫/手作りおやつ/お散歩/観葉植物/庭仕事/インテリア/家具/照明/注文住宅/住友林業/ホームジム/料理/お酒/魔女仕事/コストコ/飼い主の本音

Collaboration metrics

Post views 3.2M

Post EMV $95.4k

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mervthecat x PetSnowy

mervthecat

@mervthecat

27 Mar, 25

555.2k

33.4k

[...] COMMENT WAT WiLL HE SAY,,??? THANK U @PetSnowy ,, FOR HALp wiTh mY 1,000tH 💩!!! [...]

Influencer bio

MERVYN CUMBERLAND WEEMS 📧 mervthepet@gb-dm.com

Collaboration metrics

Post views 555.2k

Post EMV $12.8k

More influencer data

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girlwiththedogs2 x PetSnowy

girlwiththedogs2

@girlwiththedogs2

29 May, 25

338.9k

18.2k

PETSNOWY https://petsnowy.com/ https://petsnowy.c [...]

Influencer bio

Welcome to the sister channel of the original Girl With The Dogs. We are so happy to have you here. At this channel you can find full-length grooming videos, and enjoy a more personal experience of pets being pampered.

Collaboration metrics

Post views 338.9k

Post EMV $12.0k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.3% of partnerships featuring creators averaging 1K-5K views, PetSnowy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post, 98.6k followers):

ragdollatticus x PetSnowy

ragdollatticus

@ragdollatticus

06 Jun, 25

31.7k

1.2k

[...] skydiving👀😹 Joking, this is the @petsnowy_official SMILE dryer box and we are SO [...]

Influencer bio

🏕️ Harness trained adventure kitty 🐱 Pet friendly travel, adventures, cat care, training tips 💌 ragdollatticus@gmail.com 📍 Kent, UK

Collaboration metrics

Post views 31.7k

Post EMV $1.1k

More influencer data

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And here is another example with a smaller creator on Instagram (9.7k avg views/post, 17.7k followers):

nicolemiizuka x PetSnowy

nicolemiizuka

@nicolemiizuka

10 Sep, 25

11.4k

227

[...] cat… you know how tough that is. When @petsnowy_official reached out yo see if we [...]

Influencer bio

🎥 vp of content @reactmedia 🍕🍔🍟 executive producer @peoplevfood 🏡 airbnb @thefernwehhouse

Collaboration metrics

Post views 11.4k

Post EMV $365

More influencer data

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PetSnowy's repeat partnerships

ame_n103 x PetSnowy

ame_n103

@ame_n103

16 Aug, 25

3.2k

[...] 期待大のフードストッカーの使用感は また後日𓂃𓂃🫧 #PetSnowy #ラグドール #ragdoll #マンチカン [...]

ame_n103

@ame_n103

18 Sep, 25

3.1k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

ame_n103

@ame_n103

25 Jul, 25

2.5k

[...] 🔔が来たら アプリで遠隔消臭できるのよ🙂‍↕️ で、このPetSnowyでペット家電揃えたら 一個のアプリで管理できるらしい😳 こ [...]

kuleha1121 x PetSnowy

kuleha1121

@kuleha1121

05 Apr, 25

7.7k

143

. . . @petsnowy_jp さまの 〖 SMILEペットドライヤーハウス [...]

kuleha1121

@kuleha1121

23 Jun, 25

2k

101

. . . @petsnowy_jp [...]

kuleha1121

@kuleha1121

12 May, 25

1.9k

96

. . . @petsnowy_jp さまの ペット用空気清浄機 [...]

_____l_u_c_a_____ x PetSnowy

_____l_u_c_a_____

@_____l_u_c_a_____

07 Apr, 25

4.7k

[...] �𓏸 ⟢ 1年中いつでも 快適なスパ体験ができちゃう @petsnowy_jp さまの #SMILEペットドライヤーハウス [...]

_____l_u_c_a_____

@_____l_u_c_a_____

12 May, 25

3.9k

[...] clean air!😽🩵𓈒𓏸‪‪🫧 ✧ @petsnowy_jp [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (20.4%)
• United Kingdom (6.7%)
• Italy (5.2%)

Here is another example of PetSnowy collaborating with an influencer in United States.

kelly___lopez x PetSnowy

kelly___lopez

@kelly___lopez

05 Feb, 25

476.9k

10.2k

I liked my PetSnowy litter box so much I got another for my [...]

PetSnowy's influencer activity vs. related brands

PetSnowy competes in premium pet care products aimed at highly engaged pet owners. Open Farm Pet and Native Pet target similar pet-parent audiences and are useful benchmarks for influencer storytelling, education, and pet-focused UGC.

Total influencer content

Native Pet leads with 1.6k sponsored posts, significantly outpacing Open Farm Pet (1.2k posts) and PetSnowy (1k posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments.

By social platform

PetSnowy leads on Instagram and YouTube, while Native Pet leads on TikTok. The gap is most notable on TikTok, with Native Pet at 1.5k, Open Farm Pet at 418, PetSnowy at 64 posts. PetSnowy's activity is particularly concentrated on Instagram. Native Pet has far more TikTok posts than PetSnowy and Open Farm Pet, while PetSnowy has far more Instagram posts than Native Pet.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (1.2k posts, 75.8%), United Kingdom (120 posts, 7.3%), while PetSnowy leads in Japan with 207 posts (20.4%), while Open Farm Pet leads in Canada with 107 posts (9%). Looking at United States specifically, the split is Native Pet at 1.2k posts (75.8%), Open Farm Pet at 856 posts (71.9%), PetSnowy at 335 posts (33%). PetSnowy's strength in Japan may indicate a home-market focus, while Open Farm Pet shows broader regional investment.