PetSnowy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by PetSnowy over the last 12 months.

This report breaks down where & how PetSnowy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PetSnowy, see here: PetSnowy influencers.

Influencer activity throughout the year

PetSnowy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PetSnowy's sponsored post volume peaks in September with 217 posts, 84% higher than the monthly average of 118. July recorded the lowest activity at 42 posts, 64% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PetSnowy's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (92.4%)
• TikTok: 73 posts (5.1%)
• YouTube: 35 posts (2.5%)

Instagram influencer marketing is a clear focus for PetSnowy.

Here are 3 examples of PetSnowy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

egoji_st x PetSnowy

egoji_st

@egoji_st

06 Nov, 25

3.2M

[...] Thanks! @petsnowy_jp #pr #猫トイレ #全自動猫トイレ

Influencer bio

🙋🏽‍♂️💁🏼‍♀️大型犬と老猫3匹と金髪の暮らし🏡 🐈‍⬛🐈🐈全員雑種＆元保護っ子🐕❣️ 犬/猫/手作りおやつ/お散歩/観葉植物/庭仕事/インテリア/家具/照明/注文住宅/住友林業/ホームジム/料理/お酒/魔女仕事/コストコ/飼い主の本音

Collaboration metrics

Post views3.2M

Post EMV $95.4k

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havrri_ x PetSnowy

havrri_

@havrri_

31 Mar, 26

162.5k

6.5k

[...] researchu zdecydowaliśmy sie na te od @PetSnowy 🤍 Jeszcze wieksze bezpieczeństwo, [...]

Influencer bio

Beauty✨lifestyle✨CEO of Rhhh 📩havrri@togetheragency.pl ig: @havrri

Collaboration metrics

Post views162.5k

Post EMV $3.6k

More influencer data

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U-KO-MA_channel x PetSnowy

U-KO-MA_channel

@U-KO-MA_channel

06 Jun, 26

179.1k

4.3k

ご覧いただきありがとうございます！ ▼公式オンラインストアでのご購入はこちら （【先着10名様限定】5%OFFクーポンコード：637SSV06E5EW ※公式ストアのみ利用可能） ▼Amazonでのご購入はこちら ↓チャンネル登録もよろしくお願いいたします。↓ また見てください！

Influencer bio

公園で生活していた、うすくちとこいくち（姉妹猫）を保護しました。 その後コインパーキングでボロボロの姿で必死に鳴いていた くろまめを保護。 その後の生活の様子を主にあげています。 2021/11/12 うすくち（キジトラ♀）を保護 2022/06/09 こいくち（キジトラ♀）を保護 2023/05/10 くろまめ（ハチワレ♀）を保護 うすくちは運動神経がよく賢く、特に主♂が大好きな甘えん坊な猫です♪※猫には厳しめ笑 こいくちは主♀にだけ甘えん坊さん！主♂にはかわいそうなほど塩対応で全く甘えません。笑 くろまめは人見知りも猫見知りもせず甘えん坊で癖が強い性格です！ ３匹のおもしろかわいいなんてことない日常を動画にしています❤︎ いつも応援してくださってる皆さまに笑顔を届けたいです😊✨ ※TikTokはやっていません チャンネル登録者数 2022/07/08 100人！ 2023/01/02 500人！ 2023/05/13 3000人！ 2023/05/15 4000人！ 2023/05/17 5000人！ 2023/05/18 6000人！ 2023/05/19 7000人！ 2023/05/20 8000人！ 2023/05/21 9000人！ 2023/05/22 10000人！ 2023/05/30 15000人！ 2023/06/12 20000人！ 2023/08/03 30000人！ 2024/06/14 50000人！ 🙏皆さんありがとうございます🙏

Collaboration metrics

Post views179.1k

Post EMV $5.8k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 42.1% of partnerships featuring creators averaging 1K-5K views, PetSnowy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (271.8k avg views/post, 448.0k followers):

dileks_journal x PetSnowy

dileks_journal

@dileks_journal

05 Dec, 25

327.5k

[...] hair used to be a daily struggle — the PetSnowy VacPro Wireless Vacuum for Pet 1.0 made [...]

Influencer bio

🇺🇸US Content Creator Lifestyle | AI & Technology |Smart Home 📧info@dileksjournal.net

Collaboration metrics

Post views327.5k

Post EMV $9.8k

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post, 37.7k followers):

nicolemiizuka x PetSnowy

nicolemiizuka

@nicolemiizuka

10 Sep, 25

11.4k

227

[...] cat… you know how tough that is. When @petsnowy_official reached out yo see if we [...]

Influencer bio

🎥 vp of content @reactmedia 🍕🍔🍟 executive producer @peoplevfood 🏡 airbnb @thefernwehhouse

Collaboration metrics

Post views11.4k

Post EMV $365

More influencer data

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PetSnowy's repeat partnerships

ame_n103 x PetSnowy

ame_n103

@ame_n103

16 Aug, 25

3.2k

[...] 期待大のフードストッカーの使用感は また後日𓂃𓂃🫧 #PetSnowy #ラグドール #ragdoll #マンチカン [...]

ame_n103

@ame_n103

18 Sep, 25

3.1k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

ame_n103

@ame_n103

26 Sep, 25

2.4k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

kirstiandhercats x PetSnowy

kirstiandhercats

@kirstiandhercats

15 Nov, 25

71.2k

5.1k

Today we unboxed the PetSnowy Air Purifier for Pets, and [...]

kirstiandhercats

@kirstiandhercats

07 Nov, 25

16.3k

5.5k

[...] the apex of cat kit — the PetSnowy SNOW+ Self-Cleaning Litter Box [...]

kirstiandhercats

@kirstiandhercats

27 Nov, 25

9.2k

2.1k

[...] the Fluff Empress, tested the PetSnowy Pet Air Purifier — and guess [...]

iam_emma.yun x PetSnowy

iam_emma.yun

@iam_emma.yun

22 Sep, 25

2.1k

212

[...] 寒くなって来たら温度あげてみてもいいかも！ . . @petsnowy_jp [...]

iam_emma.yun

@iam_emma.yun

01 May, 26

1.7k

127

フード保管方法⟡꙳ @petsnowy_jp さんの真空フードストッカー [...]

iam_emma.yun

@iam_emma.yun

23 Nov, 25

1.3k

163

[...] ショップ様のぞいてみてね ⬇️ @petsnowy_jp petsnowy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (17.4%)
• Italy (7.5%)
• United Kingdom (7.3%)

Here is another example of PetSnowy collaborating with an influencer in United States.

turkishfamilyusa x PetSnowy

turkishfamilyusa

@turkishfamilyusa

13 Jul, 26

472.6k

3.6k

Meet the newest member of our PetSnowy family! ✨ I am so excited to introduce [...]

PetSnowy's influencer activity vs. related brands

PetSnowy competes for premium pet-parent spend and attention, similar to Open Farm Pet and Native Pet within the broader pet-care category. All three benefit from pet influencer UGC, product-in-home demos, and trust-building testimonials.

Total influencer content

Native Pet leads with 3.9k sponsored posts, significantly outpacing Open Farm Pet (3k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 2.8k posts, indicating mature, scaled influencer programs. Open Farm Pet and Native Pet have more than twice as many total posts as PetSnowy.

By social platform

PetSnowy leads on Instagram, while Native Pet has the most activity on TikTok and Open Farm Pet has the most activity on YouTube. The gap is most notable on TikTok, with Native Pet at 3.4k, Open Farm Pet at 1.8k, PetSnowy at 73 posts. PetSnowy's activity is particularly concentrated on Instagram. On TikTok, Native Pet has many more posts than Open Farm Pet and PetSnowy.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (2.9k posts, 74.5%), United Kingdom (260 posts, 6.6%), while Open Farm Pet leads in Canada with 275 posts (9.1%), while PetSnowy has the highest estimated sponsored-post volume in Japan (248 posts, 17.4%), Italy (107 posts, 7.5%). Looking at United States specifically, the split is Native Pet at 2.9k posts (74.5%), Open Farm Pet at 2.2k posts (71.8%), PetSnowy at 446 posts (31.3%). PetSnowy's strength in Japan may indicate a home-market focus, while Open Farm Pet shows broader regional investment.