PetSnowy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.4k pieces of influencer content sponsored by PetSnowy over the last 12 months.

This report breaks down where & how PetSnowy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PetSnowy, see here: PetSnowy influencers.

Influencer activity throughout the year

PetSnowy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PetSnowy's sponsored post volume appears to trend upward over the 12-month period, rising from 77 posts in January to 101 in December. The peak month, September, reached 200 posts, 77% higher than the monthly average of 113.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PetSnowy's sponsored influencer collaborations break down by social platform:

• Instagram: 1.3k posts (93.3%)
• TikTok: 87 posts (6.4%)
• YouTube: 4 posts (0.3%)

Instagram influencer marketing is a clear focus for PetSnowy.

Here are 3 examples of PetSnowy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

egoji_st x PetSnowy

egoji_st

@egoji_st

06 Nov, 25

3.2M

[...] Thanks! @petsnowy_jp #pr #猫トイレ #全自動猫トイレ

Influencer bio

🙋🏽‍♂️💁🏼‍♀️大型犬と老猫3匹と金髪の暮らし🏡 🐈‍⬛🐈🐈全員雑種＆元保護っ子🐕❣️ 犬/猫/手作りおやつ/お散歩/観葉植物/庭仕事/インテリア/家具/照明/注文住宅/住友林業/ホームジム/料理/お酒/魔女仕事/コストコ/飼い主の本音

Collaboration metrics

Post views3.2M

Post EMV $95.4k

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mugi_to_kurumi x PetSnowy

mugi_to_kurumi

@mugi_to_kurumi

28 Feb, 26

148.8k

3.3k

[...] 我が家に仲間入りしたのが Petsnow ペット空気清浄機 🫧 @PetSnowyJapan [...]

Influencer bio

Beauty✨lifestyle✨CEO of Rhhh 📍Szczecin 📩havrri@togetheragency.pl ig: @havrri

Collaboration metrics

Post views148.8k

Post EMV $3.1k

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nikoandkotaroandtoro5473 x PetSnowy

nikoandkotaroandtoro5473

@nikoandkotaroandtoro5473

22 Aug, 25

1k

23

ペット用品の専門家 @PetSnowyJapan さんが開発した空気清浄機のご紹介にゃ😽🌬️ [...]

Influencer bio

マンチカン　こたろう先生(♂) #ohthemisery #nohacenada #wawa マンチカン　ニコ(♀) 保護猫茶トラ　トロ（♀） 元繁殖猫スコティッシュ　わさび（♀） ★こたろうの名前の由来（The origin of Kotaro's name） 「こたろう」に関しては名前と姿、顔がしっくりくるということですぐに決まりました。 　As for "Kotaro", it was decided immediately that the name, appearance, and face fit well. 　先生という呼び方に関しては、夏目友人帳という漫画に登場するニャンコ先生というキャラクターに少しこたろうが似てるところがありまして、それで自然に先生付けで呼ぶようになりました^ ^ 　As for how to call him teacher, there is a place where Mr. Kotaro is a little similar to the character called Nyanko-sensei who appears in the manga called Natsume's Book of Friends, so I naturally started to call him by teacher. ★海外での活躍（Activities overseas） 　アメリカの方では、こたろう先生のことを「wawacat」「oh the misery」と呼んでいじってくれているみたいです。ラテンアメリカでは、「no hace nada」としても人気があるようです。インターネットのミームとして活躍しています。 　In the United States, it seems that they call Kotaro "wawacat" and "oh the misery". In Latin America, it seems to be popular as "no hace nada". It is active as a meme of the Internet. チャンネル登録はこちら！ https://www.youtube.com/@nikoandkotaroandtoro5473

Collaboration metrics

Post views1.0k

Post EMV $33

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 36.4% of partnerships featuring creators averaging 1K-5K views, PetSnowy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (2.5M avg views/post):

ragdollatticus x PetSnowy

ragdollatticus

@ragdollatticus

06 Jun, 25

35k

1.2k

[...] skydiving👀😹 Joking, this is the @petsnowy_official SMILE dryer box and we are SO [...]

Influencer bio

🏕️ Harness trained adventure kitty 🐱 Pet friendly travel, adventures, cat care, training tips 💌 ragdollatticus@gmail.com 📍 Kent, UK

Collaboration metrics

Post views35.0k

Post EMV $1.2k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

nyan_hachigram x PetSnowy

nyan_hachigram

@nyan_hachigram

06 Mar, 26

24.7k

2.9k

[...] Cats’ morning routine 🐱🌞🪟 - 猫たちは @petsnowy_jp のトイレがお気に入り🫶🏻 [...]

Influencer bio

Knoll&Lenny 保護猫姉妹です🐈⸒⸒⸒⸒ ‎🤍 ⸒⸒⸒ᴛᴜxᴇᴅᴏ ᴄᴀᴛ 🎂⸒⸒⸒⸒2024.02.22 🪐⸒⸒⸒⸒ᴡᴇʟᴄᴏᴍᴇ ᴛᴏ ᴏᴜʀ ʀᴏᴏᴍ. ꜰᴏʟʟᴏᴡ ᴍᴇ !

Collaboration metrics

Post views24.7k

Post EMV $1.0k

More influencer data

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PetSnowy's repeat partnerships

ame_n103 x PetSnowy

ame_n103

@ame_n103

16 Aug, 25

3.2k

[...] 期待大のフードストッカーの使用感は また後日𓂃𓂃🫧 #PetSnowy #ラグドール #ragdoll #マンチカン [...]

ame_n103

@ame_n103

18 Sep, 25

3.1k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

ame_n103

@ame_n103

25 Jul, 25

2.5k

[...] アプリで遠隔消臭できるのよ🙂‍↕️ で、このPetSnowyでペット家電揃えたら 一個のアプリで管理できるらしい😳 [...]

nyaruto222 x PetSnowy

nyaruto222

@nyaruto222

27 Jun, 25

13.4k

[...] 今回使用させていただいた商品は、 @petsnowy_jp さんのドライヤーハウスです🌪️🏠 [...]

nyaruto222

@nyaruto222

27 Jul, 25

6.6k

🍥New item紹介🗒️ @petsnowy_jp さんの「全自動猫トイレ」を開封しました✨ [...]

nyaruto222

@nyaruto222

14 Nov, 25

4.1k

@petsnowy_jp さんの全自動トイレ [...]

iam_emma.yun x PetSnowy

iam_emma.yun

@iam_emma.yun

22 Sep, 25

2.1k

212

[...] 寒くなって来たら温度あげてみてもいいかも！ . . @petsnowy_jp [...]

iam_emma.yun

@iam_emma.yun

23 Nov, 25

1.3k

163

[...] ショップ様のぞいてみてね ⬇️ @petsnowy_jp petsnowy [...]

iam_emma.yun

@iam_emma.yun

11 Nov, 25

1.3k

146

【petsnowyさんのペット用空気清浄機】 ペット専用ってあったかな？ [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (17.4%)
• United Kingdom (7%)
• Italy (6.3%)

Here is another example of PetSnowy collaborating with an influencer in United States.

samcyildiz x PetSnowy

samcyildiz

@samcyildiz

05 Dec, 25

283.4k

5k

[...] hair used to be a daily struggle — the PetSnowy VacPro Wireless Vacuum for Pet 1.0 made [...]

PetSnowy's influencer activity vs. related brands

PetSnowy overlaps with Open Farm Pet and Native Pet in premium pet care, competing for pet-parent trust through demo content, quality claims, and high-frequency pet creator UGC.

Total influencer content

Native Pet leads with 5k sponsored posts, notably outpacing Open Farm Pet (4.2k posts) and PetSnowy (1.4k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. Open Farm Pet and Native Pet have multiple times more total posts than PetSnowy.

By social platform

Among these brands, Open Farm Pet leads on Instagram and YouTube and Native Pet leads on TikTok. The gap is most notable on TikTok, with Native Pet at 4.5k, Open Farm Pet at 2k, PetSnowy at 87 posts. PetSnowy's activity is particularly concentrated on Instagram. TikTok post counts differ most, with Native Pet and Open Farm Pet posting multiple times more than PetSnowy.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (3.8k posts, 75%), United Kingdom (371 posts, 7.4%), while Open Farm Pet leads in Canada with 350 posts (8.4%), while PetSnowy leads in Japan with 237 posts (17.4%). Looking at United States specifically, the split is Native Pet at 3.8k posts (75%), Open Farm Pet at 3k posts (72.7%), PetSnowy at 453 posts (33.3%). PetSnowy's strength in Japan may indicate a home-market focus, while Open Farm Pet shows broader regional investment.