PetSnowy Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by PetSnowy over the last 12 months.

This report breaks down where & how PetSnowy invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PetSnowy, see here: PetSnowy influencers.

Influencer activity throughout the year

PetSnowy's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PetSnowy's influencer output appears relatively consistent throughout the year, averaging about 122 sponsored posts per month. September recorded the highest volume at 215 posts (76% above average), while June was the quietest at 64 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PetSnowy's sponsored influencer collaborations break down by social platform:

• Instagram: 1.4k posts (92.1%)
• TikTok: 80 posts (5.4%)
• YouTube: 37 posts (2.5%)

Instagram influencer marketing is a clear focus for PetSnowy.

Here are 3 examples of PetSnowy's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

egoji_st x PetSnowy

egoji_st

@egoji_st

06 Nov, 25

3.2M

[...] Thanks! @petsnowy_jp #pr #猫トイレ #全自動猫トイレ

Influencer bio

🙋🏽‍♂️💁🏼‍♀️大型犬と老猫3匹と金髪の暮らし🏡 🐈‍⬛🐈🐈全員雑種＆元保護っ子🐕❣️ 犬/猫/手作りおやつ/お散歩/観葉植物/庭仕事/インテリア/家具/照明/注文住宅/住友林業/ホームジム/料理/お酒/魔女仕事/コストコ/飼い主の本音

Collaboration metrics

Post views3.2M

Post EMV $95.4k

More influencer data

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havrri_ x PetSnowy

havrri_

@havrri_

31 Mar, 26

162.5k

6.5k

[...] researchu zdecydowaliśmy sie na te od @PetSnowy 🤍 Jeszcze wieksze bezpieczeństwo, [...]

Influencer bio

Panna & Azuki｜toypoodle&chihuahua 🐻トイプードルパンナとあずき 📩 Contact : azchpn@gmail.com

Collaboration metrics

Post views162.5k

Post EMV $3.6k

More influencer data

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PannaTVdog x PetSnowy

PannaTVdog

@PannaTVdog

17 Jul, 25

88.8k

1.5k

[...] bald — it’s just a fun effect! #PR #PetSnowy #空気清浄機 #ペット用空気清浄機 #PetSnowyくペット用空気清浄器 [...]

Influencer bio

Welcome to Panna TV channel! Toy Poodle Panna, Chihuahua Chocolat and Azuki. トイプードルのパンナとチワワ姉妹のショコラとあずき、愛犬達のYouTubeチャンネルです。 色々な動画をupしていきますので楽しんでいただけたら嬉しいです。 »チャンネル登録していただけたら嬉しいです！ Instagram とTikTokも遊びにきてね！

Collaboration metrics

Post views88.8k

Post EMV $2.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 39.7% of partnerships featuring creators averaging 1K-5K views, PetSnowy's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (229.6k avg views/post):

panisiiti x PetSnowy

panisiiti

@panisiiti

28 Jan, 26

290.7k

3.3k

ロイ警備隊長、水を点検する🩵🦛 こちらは PetSnowy様より 提供していただきました🐾 @petsnowy_jp この給水器、 [...]

Influencer bio

ジャイアンな長男🐅KYな次男🦛自己中な末っ子🐑 愛する3匹のイケメン猫がいる幸せ過ぎる日々❤️の記録 ------------------------------- お誕生日覚書 シヴァ(スコ♂)🐅2017.10.26 ロイ(ブリ♂) 🦛2018.5.13 ハン(ラグドール♂)🐑2019.9.4

Collaboration metrics

Post views290.7k

Post EMV $9.0k

More influencer data

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And here is another example with a smaller creator on Instagram (9.9k avg views/post):

nicolemiizuka x PetSnowy

nicolemiizuka

@nicolemiizuka

10 Sep, 25

11.4k

227

[...] cat… you know how tough that is. When @petsnowy_official reached out yo see if we [...]

Influencer bio

🎥 vp of content @reactmedia 🍕🍔🍟 executive producer @peoplevfood 🏡 airbnb @thefernwehhouse

Collaboration metrics

Post views11.4k

Post EMV $365

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PetSnowy's repeat partnerships

ame_n103 x PetSnowy

ame_n103

@ame_n103

16 Aug, 25

3.2k

[...] 期待大のフードストッカーの使用感は また後日𓂃𓂃🫧 #PetSnowy #ラグドール #ragdoll #マンチカン [...]

ame_n103

@ame_n103

18 Sep, 25

3.1k

[...] #ふわさら生活 #ペットドライヤーハウス #PetSnowyドライヤーハウス #petsnowy #ペットドライヤー [...]

ame_n103

@ame_n103

25 Jul, 25

2.5k

[...] アプリで遠隔消臭できるのよ🙂‍↕️ で、このPetSnowyでペット家電揃えたら 一個のアプリで管理できるらしい😳 [...]

nyaruto222 x PetSnowy

nyaruto222

@nyaruto222

27 Jul, 25

6.6k

🍥New item紹介🗒️ @petsnowy_jp さんの「全自動猫トイレ」を開封しました✨ [...]

nyaruto222

@nyaruto222

09 May, 26

5.2k

「自動給水器、どれも同じだと思ってない？」 @petsnowy_jp さんから最新の自動給水機が届きました✨ [...]

nyaruto222

@nyaruto222

14 Nov, 25

4.1k

@petsnowy_jp さんの全自動トイレ [...]

iam_emma.yun x PetSnowy

iam_emma.yun

@iam_emma.yun

22 Sep, 25

2.1k

212

[...] 寒くなって来たら温度あげてみてもいいかも！ . . @petsnowy_jp [...]

iam_emma.yun

@iam_emma.yun

01 May, 26

1.7k

127

フード保管方法⟡꙳ @petsnowy_jp さんの真空フードストッカー [...]

iam_emma.yun

@iam_emma.yun

23 Nov, 25

1.3k

163

[...] ショップ様のぞいてみてね ⬇️ @petsnowy_jp petsnowy [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Japan (17.3%)
• United Kingdom (7.6%)
• Italy (7%)

Here is another example of PetSnowy collaborating with an influencer in United States.

mersissydez x PetSnowy

mersissydez

@mersissydez

14 Nov, 25

442.9k

4k

[...] his hydration game 💧✨ Loving this PetSnowy AI Pet fountain. #PetSnowy [...]

PetSnowy's influencer activity vs. related brands

PetSnowy competes for premium pet owners alongside Open Farm Pet and Native Pet, especially within the pet parent influencer ecosystem. While PetSnowy is more product/solutions-led, these brands share similar audiences and creator channels for pet care recommendations.

Total influencer content

Native Pet leads with 4.4k sponsored posts, marginally ahead of Open Farm Pet (4.2k posts) and PetSnowy (1.5k posts). Across all three brands, the average volume is 3.4k posts, indicating mature, scaled influencer programs.

By social platform

Among these brands, Open Farm Pet leads on Instagram and YouTube and Native Pet leads on TikTok. The gap is most notable on TikTok, with Native Pet at 3.9k, Open Farm Pet at 1.8k, PetSnowy at 80 posts. PetSnowy's activity is particularly concentrated on Instagram. Native Pet has several times more TikTok posts than PetSnowy and Open Farm Pet.

By geographical market

Native Pet has the highest estimated sponsored-post volume in United States (3.3k posts, 75.3%), United Kingdom (337 posts, 7.7%), while Open Farm Pet leads in Canada with 378 posts (9%), while PetSnowy leads in Japan with 255 posts (17.3%). Looking at United States specifically, the split is Native Pet at 3.3k posts (75.3%), Open Farm Pet at 3k posts (72.4%), PetSnowy at 478 posts (32.4%). PetSnowy's strength in Japan may indicate a home-market focus, while Open Farm Pet shows broader regional investment.