Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
PetSnowy Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 861 sponsored posts from PetSnowy across Instagram, TikTok and YouTube over the last 12 months.
See where PetSnowy invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, November was 35.2% more active in terms of posting frequency.
Social platforms breakdown
Where PetSnowy's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of PetSnowy's accounts
Instagram774
TikTok51
YouTube36
Content format by platform
Share of all sponsored posts.
Instagram · Reels
72.8%
Instagram · Feed Posts
17.1%
TikTok · Posts
5.9%
YouTube · Long-form
2.9%
YouTube · Shorts
1.3%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
72.8%
Instagram · Feed Posts
17.1%
TikTok · Posts
5.9%
YouTube · Long-form
2.9%
YouTube · Shorts
1.3%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How PetSnowy's sponsored posts perform
Reach and engagement across all 861 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
36.5K
Average views per post
4.8K
Median views per post
23.1M
Total views
$772K
Estimated media value
105.7%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@egoji_stView on Instagram ↗
[...] Thanks! @petsnowy_jp #pr #猫トイレ #全自動猫トイレ
3.2M Post views
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@minimalist__askView on Instagram ↗
[...] 動画の中で説明した通り これにして大満足です♡ @petsnowy_jp [...]
992.3K Post views
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@the_turkish_angorasView on Instagram ↗
HIGHLY RECOMMENDED! THANK YOU @petsnowy_official for the gift👌💯 GIFTED [...]
806.5K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator PetSnowy works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
PetSnowy's influencers by average views per post
Share of the 485 creators in this dataset
<1K
14.4%
1K-5K
37.7%
5K-10K
14.8%
10K-50K
18.6%
50K-100K
6.8%
100K-500K
7.0%
500K+
0.6%
Top influencers PetSnowy works with
PetSnowy's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@egoji_stInstagram13.2M
2
@minimalist__askInstagram1992.3K
3
@melisadevoInstagram3856.5K
4
@panisiitiInstagram3845.2K
5
@the_turkish_angorasInstagram1806.5K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether PetSnowy works with creators once, or builds an ongoing roster.
Repeat creators make up 23.6% of PetSnowy's creator network and generate 40.4% of total reach. The charts below show how often those partnerships recur and how much of PetSnowy's audience reach they account for.
Repeat creators make up 23.6% of PetSnowy's creator network and generate 40.4% of total reach. The charts below show how often those partnerships recur and how much of PetSnowy's audience reach they account for.
One-off vs. repeat creators
Share of 569 creators
Months active
Repeat creators only
2 months
76.9%
3 months
18.7%
4+ months
4.5%
Repeat partnerships at a glance
40.4%
of total reach comes from repeat creators
2.7
average posts per repeat creator
7 months
longest running partnership
Creators PetSnowy works with repeatedly
@nyan_hachigramView on Instagram ↗
[...] Chic potty upgrade for our home !🐱 @petsnowy_jp さまの SNOW+全自動猫トイレが我が家に🐈⸒⸒⸒⸒ [...]
8.9K Post views
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@iam_emma.yunView on Instagram ↗
フード保管方法⟡꙳ @petsnowy_jp さんの真空フードストッカー [...]
1.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@ruxandra.splendors.catsView on Instagram ↗
One year with my PetSnowy litter box and here’s my honest [...]
4.9K Post views
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PetSnowy's most loyal creators
@nyan_hachigram
Months active7
Posts7
Total engagement6.4K
@iam_emma.yun
Months active4
Posts6
Total engagement944
@ruxandra.splendors
Months active4
Posts5
Total engagement1.1K
Geographical breakdown
The markets where PetSnowy's sponsored creators are based. 83.3% of sponsored posts came from creators based in 5 markets. Japan and United States lead at 31.5% and 28.5%, with the remaining 16.7% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
Japan
31.5%
United States
28.5%
United Kingdom
10.3%
Italy
7.0%
Canada
6.0%
Spain
3.8%
France
3.3%
The Netherlands
2.0%
Australia
1.8%
Romania
1.3%
All other markets
4.8%
PetSnowy vs. related brands
How PetSnowy's influencer activity compares with other pets brands.
Sponsored posts, last 12 months
PetSnowy vs. related brands
1.3K posts
861 posts
109 posts
Frequently asked questions
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