Tubby Todd Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 564 pieces of influencer content sponsored by Tubby Todd over the last 12 months.

This report breaks down where & how Tubby Todd invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tubby Todd, see here: Tubby Todd influencers.

Influencer activity throughout the year

Tubby Todd's sponsored post volume appears to trend upward over the 12-month period, rising from 46 posts in January to 49 in December. The peak month, November, reached 82 posts, 86% higher than the monthly average of 44.

October generated the most views at 18M, while February recorded the least at 2.3k. Across all tracked posts in the 12-month window, average views per post were 40.8k. Interestingly, the highest-view month (October) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @laur.large, generated 17.6M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tubby Todd's sponsored influencer collaborations break down by social platform:

• TikTok: 458 posts (81.2%)
• Instagram: 106 posts (18.8%)

TikTok influencer marketing is a clear focus for Tubby Todd.

Here are 2 examples of Tubby Todd's recent sponsored collaborations (one each for Instagram, TikTok).

laur.large x Tubby Todd

laur.large

@laur.large

20 Oct, 25

17.6M

1.6M

[...] #boymom 🤣🤣🤣 #pr @carters @gerber @tubbytodd

Influencer bio

♥︎✈︎ ᴛʀᴀᴠᴇʟɪɴɢ ꜱᴏᴍᴇᴡʜᴇʀᴇ ☻✌︎︎ ᴏᴀᴋʟᴇʏꜱ ᴍᴀᴍᴀ ︎

Collaboration metrics

Post views 17.6M

Post EMV $688.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

shelondacollins x Tubby Todd

shelondacollins

@shelondacollins

23 May, 25

459.3k

331

[...] good about putting on your littles - @Tubby Todd has you covered for summer☀️ available [...]

Influencer bio

Hi✨ Here to share all things mom + wife + human 📧: ishelonda@yahoo.com GA🍑

Collaboration metrics

Post views 459.3k

Post EMV $9.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 69.7% of partnerships featuring creators averaging <1K views, Tubby Todd's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (217.1k avg views/post):

therealleci x Tubby Todd

therealleci

@therealleci

19 Nov, 25

81.8k

13.5k

[...] to belly for sponsoring this video 🤭 @Tubby Todd #firsttimemom

Influencer bio

houstontx. PR/ COLLABS 📧 theerealleci@gmail.com

Collaboration metrics

Post views 81.8k

Post EMV $2.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (6.1k avg views/post):

samanthasantor x Tubby Todd

samanthasantor

@samanthasantor

22 May, 25

9k

80

Please it’s so good @Tubby Todd #tubbytodd #babyacne #cradlecap [...]

Influencer bio

SAHM Occasionally a hairstylist Chavezbeauty196@gmail.com 💌

Collaboration metrics

Post views 9.0k

Post EMV $183

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tubby Todd's repeat partnerships

kiraalvarez0414 x Tubby Todd

kiraalvarez0414

@kiraalvarez0414

12 Apr, 25

4.9k

25

@Tubby Todds bye-bye cradle cap gel [...]

theallaroundmama x Tubby Todd

theallaroundmama

@theallaroundmama

11 Mar, 25

1.1k

4

[...] just a click away! 🥰✨ Try @Tubby Todd All Over Ointment for that [...]

theallaroundmama

@theallaroundmama

07 Jul, 25

464

2

[...] skin deserves this! 🌟 Grab @Tubby Todd All Over Ointment and say [...]

theallaroundmama

@theallaroundmama

13 Apr, 25

273

2

[...] 💪✨ Tap the link to snag @Tubby Todd All Over Ointment and say [...]

camillegambella x Tubby Todd

camillegambella

@camillegambella

09 Mar, 25

1.3k

21

[...] and happy baby thanks to @Tubby Todd 🫧💙 makes the best bed time [...]

camillegambella

@camillegambella

04 Apr, 25

1.2k

31

[...] night as a SAHM of 2💙🫧🛁💤@Tubby Todd

camillegambella

@camillegambella

01 Feb, 26

643

35

[...] for dry skin and eczema @Tubby Todd #babyeczema #tubbytodd [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.3%)
• Canada (4.1%)
• India (3%)

Here is another example of Tubby Todd collaborating with an influencer in United States.

thekatiebeach x Tubby Todd

thekatiebeach

@thekatiebeach

03 Mar, 25

501.7k

1.5k

[...] for the weak 🤣 we have always used @tubbytodd with our babies since they were born [...]

Tubby Todd's influencer activity vs. related brands

Lovevery and Baby Brezza both target parents of infants and toddlers with premium baby-focused products, competing for the same customer attention and spend as Tubby Todd. They’re well-known brands in the children & babies space and actively use influencer marketing to reach similar audiences.

Total influencer content

Baby Brezza leads with 1.2k sponsored posts, significantly outpacing Lovevery (847 posts) and Tubby Todd (564 posts). Across all three brands, the average volume is 855 posts, suggesting moderate but consistent investment.

By social platform

Among these brands, Baby Brezza leads on Instagram and TikTok and Lovevery leads on YouTube. The gap is most notable on Instagram, with Baby Brezza at 612, Lovevery at 448, Tubby Todd at 106 posts. Tubby Todd's activity is particularly concentrated on TikTok. Tubby Todd has no YouTube posts, while Lovevery has 54 and Baby Brezza has 4.

By geographical market

Baby Brezza has the highest estimated sponsored-post volume in United States (718 posts, 62.3%), India (92 posts, 8%), Brazil (47 posts, 4.1%), while Lovevery has the highest estimated sponsored-post volume in United Kingdom (70 posts, 8.3%), Canada (55 posts, 6.5%). Looking at United States specifically, the split is Baby Brezza at 718 posts (62.3%), Lovevery at 466 posts (55%), Tubby Todd at 425 posts (75.3%).