Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Tubby Todd Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 2,484 sponsored posts from Tubby Todd across TikTok, Instagram and YouTube over the last 12 months.
See where Tubby Todd invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, May was 158.5% more active in terms of posting frequency.
Social platforms breakdown
Where Tubby Todd's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Tubby Todd's accounts
TikTok2.3k
Instagram180
YouTube3
Content format by platform
Share of all sponsored posts.
Instagram · Reels
6.2%
Instagram · Feed Posts
1.0%
TikTok · Posts
92.6%
YouTube · Long-form
0.1%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
6.2%
Instagram · Feed Posts
1.0%
TikTok · Posts
92.6%
YouTube · Long-form
0.1%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Tubby Todd's sponsored posts perform
Reach and engagement across all 2,484 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
3.5K
Average views per post
567
Median views per post
8.5M
Total views
$220K
Estimated media value
5.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@mary_barraza3View on TikTok ↗
Bath time with @Tubby Todd 🧼🛁 #firsttimemom #nicu #nurse
1.7M Post views
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@memissgirlView on Instagram ↗
[...] sweet giggles, and sudsy snuggles— @tubbytodd Ultimate Mama + Baby Gift Set got baby [...]
415.7K Post views
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@mrsbaileyrussellView on TikTok ↗
[...] @crateandkids @Jellycat @Little Spoon @Tubby Todd @Janie and Jack
355.5K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Tubby Todd works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Tubby Todd's influencers by average views per post
Share of the 1,859 creators in this dataset
<1K
75.6%
1K-5K
18.3%
5K-10K
2.4%
10K-50K
2.8%
50K-100K
0.5%
100K-500K
0.4%
500K+
0.1%
Top influencers Tubby Todd works with
Tubby Todd's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@mary_barraza3TikTok21.8M
2
@memissgirlInstagram2415.7K
3
@thekatiebeachInstagram2405.8K
4
@mrsbaileyrussellTikTok3356.2K
5
@sokathyyTikTok2231.6K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Tubby Todd works with creators once, or builds an ongoing roster.
Repeat creators make up 15.3% of Tubby Todd's creator network and generate 53.2% of total reach. The charts below show how often those partnerships recur and how much of Tubby Todd's audience reach they account for.
Repeat creators make up 15.3% of Tubby Todd's creator network and generate 53.2% of total reach. The charts below show how often those partnerships recur and how much of Tubby Todd's audience reach they account for.
One-off vs. repeat creators
Share of 1,895 creators
Months active
Repeat creators only
2 months
80.0%
3 months
15.5%
4+ months
4.5%
Repeat partnerships at a glance
53.2%
of total reach comes from repeat creators
2.6
average posts per repeat creator
5 months
longest running partnership
Creators Tubby Todd works with repeatedly
@ashleeeeey90View on TikTok ↗
[...] with SPF 50 is a non-negotiable, and @Tubby Todd’s Mineral Sunscreen has become one of [...]
504 Post views
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@madisonalyeseView on TikTok ↗
@Tubby Todd diaper rash cream is actually the best [...]
5.2K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@mamareynoldsView on TikTok ↗
When you love the @Tubby Todd All over ointment so much you become [...]
2.2K Post views
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Tubby Todd's most loyal creators
@ashleeeeey90
Months active5
Posts9
Total engagement564
@mamareynolds
Months active5
Posts6
Total engagement210
@madisonalyese
Months active5
Posts6
Total engagement204
Geographical breakdown
The markets where Tubby Todd's sponsored creators are based. 100.0% of sponsored posts came from creators based in 2 markets. United States and Canada lead at 95.4% and 4.6%.
Sponsored posts by creator location
Top 2 markets
United States
95.4%
Canada
4.6%
Tubby Todd vs. related brands
How Tubby Todd's influencer activity compares with other children & babies brands.
Sponsored posts, last 12 months
Tubby Todd vs. related brands
2.6K posts
2.5K posts
2.3K posts
Frequently asked questions
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