Tubby Todd Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.6k pieces of influencer content sponsored by Tubby Todd over the last 12 months.

This report breaks down where & how Tubby Todd invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Tubby Todd, see here: Tubby Todd influencers.

Influencer activity throughout the year

Tubby Todd's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Tubby Todd's influencer activity appears to have tapered over the year, from 335 posts in January down to 196 in December. May was the busiest month at 669 posts, 127% above the monthly average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tubby Todd's sponsored influencer collaborations break down by social platform:

• TikTok: 2.8k posts (79.6%)
• Instagram: 722 posts (20.3%)
• YouTube: 3 posts (0.1%)

TikTok influencer marketing is a clear focus for Tubby Todd.

Here are 3 examples of Tubby Todd's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

memissgirl x Tubby Todd

memissgirl

@memissgirl

01 Oct, 25

415.7k

[...] sweet giggles, and sudsy snuggles— @tubbytodd Ultimate Mama + Baby Gift Set got baby [...]

Influencer bio

Mom of 2 ❤️ Albanian🇦🇱🇽🇰 living in NM 🇺🇸🌵 Traveling for fun, exploring and tasting good food🥘 🧳 🗺️ 🌎

Collaboration metrics

Post views415.7k

Post EMV $12.5k

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mary_barraza3 x Tubby Todd

mary_barraza3

@mary_barraza3

01 Nov, 25

1.7M

1.5k

Bath time with @Tubby Todd 🧼🛁 #firsttimemom #nicu #nurse

Influencer bio

motherhood | lifestyle IVF girl mom 💕🐚🦋 las vegas 🎰 💌 maryabarraza3@gmail.com

Collaboration metrics

Post views1.7M

Post EMV $34.1k

More influencer data

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lepandapiggy x Tubby Todd

lepandapiggy

@lepandapiggy

31 Mar, 26

28.4k

99

[...] skin✨ 🛁💜 #gifted we’ve been loving @tubbytodd lately and the best part? you can now [...]

Influencer bio

📍 San Diego Content Creator 🇵🇭 🍣 Foodie finds & family adventures 🎁 Toy collector | In-store hunts & unboxings 💌 UGC/Collabs: lepandapiggy@gmail.com

Collaboration metrics

Post views28.4k

Post EMV $862

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 61.6% of partnerships featuring creators averaging <1K views, Tubby Todd's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (266.1k avg views/post):

therealleci x Tubby Todd

therealleci

@therealleci

19 Nov, 25

93.1k

14.1k

[...] to belly for sponsoring this video 🤭 @Tubby Todd #firsttimemom

Influencer bio

houstontx. 📍 📧 theerealleci@gmail.com

Collaboration metrics

Post views93.1k

Post EMV $2.6k

More influencer data

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And here is another example with a smaller creator on TikTok (10.0k avg views/post):

taynicolewhite x Tubby Todd

taynicolewhite

@taynicolewhite

22 Dec, 25

37k

791

[...] Baby @Kyte Baby LLC @vtechusa @Tubby Todd #babyproducts #mommusthaves [...]

Influencer bio

making motherhood a little more fun 🤎 whitetaylorn@gmail.com

Collaboration metrics

Post views37.0k

Post EMV $780

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Tubby Todd's repeat partnerships

ashleeeeey90 x Tubby Todd

ashleeeeey90

@ashleeeeey90

03 Jul, 26

504

22

[...] 50 is a non-negotiable, and @Tubby Todd’s Mineral Sunscreen has [...]

ashleeeeey90

@ashleeeeey90

13 Jan, 26

294

55

[...] to set a reminder for the Tubby Todd 3 for $55 sale | 1/14–1/30! [...]

ashleeeeey90

@ashleeeeey90

31 Jan, 26

174

28

As always, thank you @Tubby Todd for the goodies!! We love [...]

madisonalyese x Tubby Todd

madisonalyese

@madisonalyese

06 Feb, 26

4.1k

44

@Tubby Todd diaper rash cream is [...]

madisonalyese

@madisonalyese

24 Mar, 26

929

42

[...] with this product by @Tubby Todd 🫶🏻

madisonalyese

@madisonalyese

20 May, 26

356

18

@Tubby Todd my GO to for my [...]

tayler.reagan x Tubby Todd

tayler.reagan

@tayler.reagan

09 Sep, 25

747

15

[...] one has had excema and this @Tubby Todd AOO cleared it up in less [...]

tayler.reagan

@tayler.reagan

14 Oct, 25

498

5

Here to tell you the @Tubby Todd AOO is worth the hype!! 👏🏼 [...]

tayler.reagan

@tayler.reagan

17 Dec, 25

327

The @Tubby Todd AOO is a staple in our [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (4.3%)
• United Kingdom (3.7%)
• India (3.2%)

Here is another example of Tubby Todd collaborating with an influencer in United States.

haleyshannonn x Tubby Todd

haleyshannonn

@haleyshannonn

11 Aug, 25

393.8k

14.6k

[...] update he’s finally asleep now🙌🏼 @Tubby Todd @AquaphorUS @Pampers @Philips Avent [...]

Tubby Todd's influencer activity vs. related brands

Lovevery and Caden Lane both compete for the same parent audience shopping premium baby/kids essentials online. They overlap with Tubby Todd’s positioning in the broader children & babies space and are frequent alternatives in giftable, DTC parenting purchases.

Total influencer content

Tubby Todd leads with 3.6k sponsored posts, marginally ahead of Lovevery (3.3k posts) and Caden Lane (1.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.

By social platform

Tubby Todd leads on TikTok, while Lovevery has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Tubby Todd at 2.8k, Lovevery at 1.7k, Caden Lane at 288 posts. Tubby Todd's activity is particularly concentrated on TikTok. Tubby Todd has multiple times more TikTok posts than Lovevery and Caden Lane, while Lovevery has far more YouTube posts than the others.

By geographical market

Tubby Todd has the highest estimated sponsored-post volume in United States (2.7k posts, 75.9%), Canada (153 posts, 4.3%), suggesting a North America focus, while Lovevery has the highest estimated sponsored-post volume in United Kingdom (502 posts, 15.4%), Australia (199 posts, 6.1%). Looking at United States specifically, the split is Tubby Todd at 2.7k posts (75.9%), Lovevery at 1.4k posts (43.9%), Caden Lane at 966 posts (82.3%). Tubby Todd's strength in United States may indicate a home-market focus, while Lovevery shows broader regional investment.