Tubby Todd Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.3k pieces of influencer content sponsored by Tubby Todd over the last 12 months.
This report breaks down where & how Tubby Todd invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tubby Todd, see here: Tubby Todd influencers.
Influencer activity throughout the year
Tubby Todd's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Tubby Todd's influencer activity by month
Number of sponsored posts
Tubby Todd's influencer activity appears to have tapered over the year, from 334 posts in January down to 196 in December. May was the busiest month at 647 posts, 134% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tubby Todd's sponsored influencer collaborations break down by social platform:
- TikTok: 2.6k posts (78.4%)
- Instagram: 716 posts (21.5%)
- YouTube: 3 posts (0.1%)
Tubby Todd's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tubby Todd.
Here are 3 examples of Tubby Todd's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
memissgirl x Tubby Todd
![Instagram post by @memissgirl for Tubby Todd. Caption reads: [...] sweet giggles, and sudsy snuggles—....](https://images.od.modash.io/ba1127beaa65fd8330d510ee2469b915a639d3b8)
Influencer bio
Mom of 2 ❤️ Albanian🇦🇱🇽🇰 living in NM 🇺🇸🌵 Traveling for fun, exploring and tasting good food🥘 🧳 🗺️ 🌎
Collaboration metrics
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mary_barraza3 x Tubby Todd
Influencer bio
motherhood | lifestyle IVF girl mom 💕🐚🦋 las vegas 🎰 💌 maryabarraza3@gmail.com
Collaboration metrics
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lepandapiggy x Tubby Todd
![YouTube post by @lepandapiggy for Tubby Todd. Caption reads: [...] skin✨ 🛁💜 #gifted we’ve been loving....](https://images.od.modash.io/225c05dcab6643a9c6311165999e4f76adf56ede)
Influencer bio
📍 San Diego Content Creator 🇵🇭 🍣 Foodie finds & family adventures 🎁 Toy collector | In-store hunts & unboxings 💌 UGC/Collabs: lepandapiggy@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.6%
- Carousels: 4.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Tubby Todd are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tubby Todd's influencers average views (TikTok)
Based on each influencer's average views per post
With 59.9% of partnerships featuring creators averaging <1K views, Tubby Todd's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (317.7k avg views/post):
journeysouza x Tubby Todd
![TikTok post by @journeysouza for Tubby Todd. Caption reads: [...] @Millie Moon Luxury Diapers wipes, @Tubby....](https://images.od.modash.io/fbcf8c69f9ef85d43c4608b6bd4e4847065f92b0)
Influencer bio
Come hang ❤️🔥 fire wife 🏁 girl mom FIT TOGETHER STUDIO UGC • 💌collabwithjourneysouza@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (5.3k avg views/post):
anissaraeg x Tubby Todd
Influencer bio
MAMA | MAKEUP ARTIST
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tubby Todd's repeat partnerships
Out of 2.4k unique influencers in our dataset, 79 of them (3%) posted content for Tubby Todd in 3 or more separate calendar months. The most consistent partner is @andreafaulknerwilliams, who has collaborated across 10 months with 30 total posts.
Here are 3 examples of Tubby Todd's repeat influencer partnerships, with links to the sponsored content.
tayler.reagan x Tubby Todd
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: [...] my bio to get 10% off your @Tubby Todd....](https://images.od.modash.io/ca37aa9bde1e9f5bdb724615b600f22e400a0533)
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: [...] one has had excema and this @Tubby Todd AOO....](https://images.od.modash.io/0361c1646d895bc0474006cd719c569cd18184d4)
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: @Tubby Todd AOO is one of my must have [...].](https://images.od.modash.io/eacfc32b6e5c7eec1801ac7ea2b1b7bd58404a57)
madisonalyese x Tubby Todd
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: @Tubby Todd diaper rash cream is [...].](https://images.od.modash.io/18f870c0a43c6e6179a6d55dbb2dc2ae39903d1f)
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: [...] with this product by @Tubby Todd 🫶🏻.](https://images.od.modash.io/98825a18fcd985be7ca3f19f87a5e1b95f9fcd64)
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: @Tubby Todd my GO to for my [...].](https://images.od.modash.io/531bf763daf71024f41c363e0ef57b59eaedc41d)
mamareynolds x Tubby Todd
![TikTok post by @mamareynolds for Tubby Todd. Caption reads: [...] below as well as my code for@Tubby Todd 🥹💙....](https://images.od.modash.io/cb458a07627162ca6cc1321de26e3ab9e707ff45)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tubby Todd had the most influencer activity. 77.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.2%)
- Canada (3.5%)
- India (2.5%)
Tubby Todd's influencer activity by market
Here is another example of Tubby Todd collaborating with an influencer in United States.
haleyshannonn x Tubby Todd
![TikTok post by @haleyshannonn for Tubby Todd. Caption reads: [...] update he’s finally asleep now🙌🏼 @Tubby....](https://images.od.modash.io/d965af975d1e43fe07f18bb09c647edc633e20b1)
Tubby Todd's influencer activity vs. related brands
Lovevery and Caden Lane both target parents of babies and young children with premium, giftable products and strong direct-to-consumer branding. They compete for the same audience attention and influencer channels where Tubby Todd markets its baby/child care essentials.
Total influencer content
Tubby Todd vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Lovevery leads with 3.8k sponsored posts, marginally ahead of Tubby Todd (3.3k posts) and Caden Lane (1.1k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Tubby Todd vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Tubby Todd leads on TikTok, while Lovevery has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with Lovevery at 2k, Caden Lane at 855, Tubby Todd at 716 posts. Tubby Todd's activity is particularly concentrated on TikTok. On YouTube, Lovevery has far more posts than Tubby Todd or Caden Lane.
By geographical market
Tubby Todd vs. related brands influencer activity (by country)
Estimated sponsored posts in Tubby Todd's top markets
Tubby Todd has the highest estimated sponsored-post volume in United States (2.6k posts, 77.6%), Canada (117 posts, 3.5%), suggesting a North America focus, while Lovevery has the highest estimated sponsored-post volume in United Kingdom (492 posts, 13.1%), Australia (199 posts, 5.3%). Looking at United States specifically, the split is Tubby Todd at 2.6k posts (77.6%), Lovevery at 1.7k posts (45.5%), Caden Lane at 923 posts (81.4%). Tubby Todd's strength in United States may indicate a home-market focus, while Lovevery shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Lovevery's Influencer Marketing Strategy
- Caden Lane's Influencer Marketing Strategy
- Fable and Mane's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- Ashimary Hair's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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