Tubby Todd Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.7k pieces of influencer content sponsored by Tubby Todd over the last 12 months.
This report breaks down where & how Tubby Todd invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Tubby Todd, see here: Tubby Todd influencers.
Influencer activity throughout the year
Tubby Todd's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Tubby Todd's influencer activity by month
Number of sponsored posts
Tubby Todd's influencer output appears relatively consistent throughout the year, averaging about 222 sponsored posts per month. January recorded the highest volume at 331 posts (49% above average), while September was the quietest at 147 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Tubby Todd's sponsored influencer collaborations break down by social platform:
- TikTok: 2.0k posts (74.8%)
- Instagram: 668 posts (25.1%)
- YouTube: 4 posts (0.2%)
Tubby Todd's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Tubby Todd.
Here are 3 examples of Tubby Todd's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
memissgirl x Tubby Todd
![Instagram post by @memissgirl for Tubby Todd. Caption reads: [...] sweet giggles, and sudsy snuggles—....](https://images.od.modash.io/ba1127beaa65fd8330d510ee2469b915a639d3b8)
Influencer bio
FOUNDER of @memissgirlbeauty ABQ 🇺🇸🌵 Traveling around the world 📍🧳 🗺️ 🌎
Collaboration metrics
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mary_barraza3 x Tubby Todd
Influencer bio
IVF + first time mama girl mom 💕🐚🦋 las vegas 🎰 💌 maryabarraza3@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
lepandapiggy x Tubby Todd
![YouTube post by @lepandapiggy for Tubby Todd. Caption reads: [...] skin✨ 🛁💜 #gifted we’ve been loving....](https://images.od.modash.io/225c05dcab6643a9c6311165999e4f76adf56ede)
Influencer bio
Just a foodie mama in her unboxing era 💌 lepandapiggy@gmail.com for PR/Collabs Find me on Instagram & TikTok @lepandapiggy 📍 San Diego, CA
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.3%
- Carousels: 6.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Tubby Todd are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Tubby Todd's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.5% of partnerships featuring creators averaging <1K views, Tubby Todd's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (266.1k avg views/post):
therealleci x Tubby Todd
![TikTok post by @therealleci for Tubby Todd. Caption reads: [...] to belly for sponsoring this video 🤭 @Tubby....](https://images.od.modash.io/409536af4904cf6d0b606a9e85faeeecb83dd9e0)
Influencer bio
houstontx. @Fashion Nova PR/ COLLABS 📧 theerealleci@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.2k avg views/post):
_dianahadit x Tubby Todd
![TikTok post by @_dianahadit for Tubby Todd. Caption reads: [...] @L’Oréal Paris @graco baby @Tubby Todd @MINA....](https://images.od.modash.io/bd056ac63eb7453c0d4def490d124ad3598d8144)
Influencer bio
Mexicana | Wife | First Time Mom 📍Washington, DC ✉️: dhcasillas7@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Tubby Todd's repeat partnerships
Out of 1.9k unique influencers in our dataset, 53 of them (3%) posted content for Tubby Todd in 3 or more separate calendar months. The most consistent partner is @andreafaulknerwilliams, who has collaborated across 8 months with 22 total posts.
Here are 3 examples of Tubby Todd's repeat influencer partnerships, with links to the sponsored content.
mamareynolds x Tubby Todd
![TikTok post by @mamareynolds for Tubby Todd. Caption reads: [...] below as well as my code for@Tubby Todd 🥹💙....](https://images.od.modash.io/cb458a07627162ca6cc1321de26e3ab9e707ff45)
![TikTok post by @mamareynolds for Tubby Todd. Caption reads: [...] ##eczema##fyp##eczematok@@Tubby Todd🥹.](https://images.od.modash.io/eac324d2ce8d2cb835e0a016d90269856d871a3e)
tayler.reagan x Tubby Todd
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: [...] my bio to get 10% off your @Tubby Todd....](https://images.od.modash.io/ca37aa9bde1e9f5bdb724615b600f22e400a0533)
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: [...] one has had excema and this @Tubby Todd AOO....](https://images.od.modash.io/0361c1646d895bc0474006cd719c569cd18184d4)
![TikTok post by @tayler.reagan for Tubby Todd. Caption reads: @Tubby Todd AOO is one of my must have [...].](https://images.od.modash.io/eacfc32b6e5c7eec1801ac7ea2b1b7bd58404a57)
madisonalyese x Tubby Todd
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: @Tubby Todd diaper rash cream is [...].](https://images.od.modash.io/18f870c0a43c6e6179a6d55dbb2dc2ae39903d1f)
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: [...] with this product by @Tubby Todd 🫶🏻.](https://images.od.modash.io/98825a18fcd985be7ca3f19f87a5e1b95f9fcd64)
![TikTok post by @madisonalyese for Tubby Todd. Caption reads: [...] eczema then you have to try @Tubby Todd 😍....](https://images.od.modash.io/338a2625f5c65a480db2371dc8963c29d62c4178)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Tubby Todd had the most influencer activity. 75.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (5%)
- Canada (4.6%)
- India (2.8%)
Tubby Todd's influencer activity by market
Here is another example of Tubby Todd collaborating with an influencer in United States.
shelondacollins x Tubby Todd
![TikTok post by @shelondacollins for Tubby Todd. Caption reads: [...] good about putting on your littles - @Tubby....](https://images.od.modash.io/d38109f717700c00cb2c37d50bd1282e688172b7)
Tubby Todd's influencer activity vs. related brands
Momcozy and Lovevery both target new parents in the Children & Babies category and compete for similar family-focused spend and attention. They’re adjacent in audience and positioning, making them realistic benchmarks for Tubby Todd’s influencer marketing strategy.
Total influencer content
Tubby Todd vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Momcozy leads with 22.6k sponsored posts, significantly outpacing Lovevery (3.2k posts) and Tubby Todd (2.7k posts). Across all three brands, the average volume is 9.5k posts, indicating mature, scaled influencer programs. Momcozy has several times more total posts than Tubby Todd and Lovevery.
By social platform
Tubby Todd vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Momcozy leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Momcozy at 17.6k, Tubby Todd at 2k, Lovevery at 1.3k posts. Tubby Todd's activity is particularly concentrated on TikTok. On TikTok and Instagram, Momcozy has several times more posts than Tubby Todd and Lovevery.
By geographical market
Tubby Todd vs. related brands influencer activity (by country)
Estimated sponsored posts in Tubby Todd's top markets
Momcozy has the highest estimated sponsored-post volume in United States (11k posts, 48.9%), France (2.4k posts, 10.4%), United Kingdom (1.6k posts, 7.2%), suggesting a Europe focus, while Lovevery leads in Australia with 214 posts (6.8%), while Tubby Todd leads in Canada with 123 posts (4.6%). Looking at United States specifically, the split is Momcozy at 11k posts (48.9%), Tubby Todd at 2k posts (75.7%), Lovevery at 1.4k posts (43.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Momcozy's Influencer Marketing Strategy
- Lovevery's Influencer Marketing Strategy
- Gisada's Influencer Marketing Strategy
- Goodr's Influencer Marketing Strategy
- G FUEL's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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