VWB Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.9k pieces of influencer content sponsored by VWB over the last 12 months.
This report breaks down where & how VWB invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with VWB, see here: VWB influencers.
Influencer activity throughout the year
VWB's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
VWB's influencer activity by month
Number of sponsored posts
VWB's sponsored post volume appears to trend upward over the 12-month period, rising from 106 posts in January to 163 in December. The peak month, June, reached 236 posts, 49% higher than the monthly average of 158.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of VWB's sponsored influencer collaborations break down by social platform:
- Instagram: 1.9k posts (100%)
VWB's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for VWB.
Here are 1 examples of VWB's recent sponsored collaborations (one each for Instagram).
mk7owners x VWB
![Instagram post by @mk7owners for VWB. Caption reads: [...] @vw.owners @vw__lifestyle @vwcarsphoto....](https://images.od.modash.io/723b600a77d38d9e582131808f8e939eaecd5d81)
Influencer bio
• ʏᴏᴜʀ ꜰɪʀꜱᴛ ꜱᴏᴜʀᴄᴇ ꜰᴏʀ ᴍᴋ𝟩 ᴄᴏɴᴛᴇɴᴛꜱ🥇 • ꜰᴏʟʟᴏᴡ ᴛʜᴇ ʜɪɢʜʟɪɢʜᴛꜱ, ʜɪᴛ ᴛʜᴇ ᴘᴀʀᴛɴᴇʀꜱ 🎯 • ꜱᴛᴀʏ ᴜᴘᴅᴀᴛᴇᴅ, ᴊᴏɪɴ ᴛʜᴇ ᴄʜᴀɴɴᴇʟ! 🗣️ •🆕 @prismax.eu 🚗🫧💦🧼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 65.1%
- Reels: 34.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers VWB are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
VWB's influencers average views (Instagram)
Based on each influencer's average views per post
With 44.2% of partnerships featuring creators averaging 1K-5K views, VWB's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (59.8k avg views/post):
vagonlyuk x VWB
![Instagram post by @vagonlyuk for VWB. Caption reads: [...] the Windbreaker champions jacket from....](https://images.od.modash.io/11dd88a2034d4609e809158ea0099ab7cc316048)
Influencer bio
V/O UK 🇬🇧🏆 •| UK’s #1 ‘VAG’ Community!📍 •| Meets🚗| Merch🛍️| Community👥 •| Message to join us! 📝
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.2k avg views/post):
gti.cat x VWB
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
VWB's repeat partnerships
Out of 407 unique influencers in our dataset, 16 of them (4%) posted content for VWB in 3 or more separate calendar months. The most consistent partner is @vagonlyuk, who has collaborated across 12 months with 180 total posts. @vag.scty alone accounts for 10% of all tracked sponsored content.
Here are 3 examples of VWB's repeat influencer partnerships, with links to the sponsored content.
vagonlyuk x VWB
![Instagram post by @vagonlyuk for VWB. Caption reads: [...] 🔹️@3dcarcare 🔹️@my.loque 🔹️@vwbuilds....](https://images.od.modash.io/7fd87c49eed4a39380d5f21e6ce4076931bf60f8)
![Instagram post by @vagonlyuk for VWB. Caption reads: [...] in green 🟢 Partnerships 🤳 ➡️ @vwbuilds ➡️....](https://images.od.modash.io/9f2acdd3baee5fb918c2bb47aad088f45e0d74be)
vag.scty x VWB
![Instagram post by @vag.scty for VWB. Caption reads: [...] a double feature, rocking the @vwbuilds....](https://images.od.modash.io/84bd306f6b5a554f5d8d1d9bd95f73e9414a7633)
mk7owners x VWB
![Instagram post by @mk7owners for VWB. Caption reads: [...] @vw__lifestyle @vwcarsphoto @vwbuddy24....](https://images.od.modash.io/0c0ba62aa482a7fdd45bbec4fe46e91c328c33c2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where VWB had the most influencer activity. 34.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (18.2%)
- Germany (13.7%)
- Canada (7.2%)
VWB's influencer activity by market
VWB's influencer activity vs. related brands
VWB operates in outdoor gear where durability, utility, and lifestyle imagery influence purchase decisions. Coldest and G4Free also target outdoor-minded consumers and compete in adjacent gear categories promoted heavily via creators.
Total influencer content
VWB vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Coldest leads with 6.4k sponsored posts, notably outpacing G4Free (5.1k posts) and VWB (1.9k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. Coldest and G4Free have multiple times more total posts than VWB.
By social platform
VWB vs. related brands influencer activity (by social platform)
Sponsored posts by platform
VWB leads on Instagram, while Coldest has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with VWB at 1.9k, Coldest at 25, G4Free at 0 posts. VWB's activity is particularly concentrated on Instagram. Posting is heavily concentrated by platform: VWB on Instagram, Coldest and G4Free on TikTok, and only Coldest shows YouTube posts.
By geographical market
VWB vs. related brands influencer activity (by country)
Estimated sponsored posts in VWB's top markets
Coldest has the highest estimated sponsored-post volume in United States (5k posts, 77.8%), Brazil (262 posts, 4.1%), India (185 posts, 2.9%), while VWB has the highest estimated sponsored-post volume in United Kingdom (345 posts, 18.2%), Germany (260 posts, 13.7%), suggesting a Europe focus. Looking at United States specifically, the split is Coldest at 5k posts (77.8%), VWB at 658 posts (34.7%). VWB's strength in United Kingdom and Germany may indicate a home-market focus, while Coldest shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Coldest's Influencer Marketing Strategy
- G4Free's Influencer Marketing Strategy
- Phomemo's Influencer Marketing Strategy
- Forever21's Influencer Marketing Strategy
- JW PEI's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.