Amnesty Italia Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.2k pieces of influencer content sponsored by Amnesty Italia over the last 12 months.

This report breaks down where & how Amnesty Italia invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Amnesty Italia, see here: Amnesty Italia influencers.

Influencer activity throughout the year

Amnesty Italia's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Amnesty Italia's influencer output appears relatively consistent throughout the year, averaging about 96 sponsored posts per month. September recorded the highest volume at 157 posts (64% above average), while January was the quietest at 65 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Amnesty Italia's sponsored influencer collaborations break down by social platform:

• Instagram: 1.2k posts (98.6%)
• TikTok: 13 posts (1.1%)
• YouTube: 3 posts (0.3%)

Instagram influencer marketing is a clear focus for Amnesty Italia.

Here are 2 examples of Amnesty Italia's recent sponsored collaborations (one each for Instagram, YouTube).

milosz.miedzy.innymi x Amnesty Italia

milosz.miedzy.innymi

@milosz.miedzy.innymi

01 Dec, 25

600.5k

642

Śledzenie wiadomości potrafi być mega przygnębiające. Często dostaję od was pytanie "co ja, w pojedynkę, mogę zrobić z tą całą niesprawiedliwością świata?". Dziś przychodzę do was z dobrą wiadomością - możecie zrobić coś, co namacalnie przyczynia się do walki z niesprawiedliwością. Tym czymś jest akcja "Maraton Pisania Listów" Amnesty International Polska ( @amnesty_international_polska ) . To inicjatywa, która ma realny wpływ na rzeczywistość. Pozwala pomóc konkretnym bohaterom i bohaterkom broniącym praw człowieka. I wymaga naprawdę małego wysiłku - ale osoby, które mają przestrzeń i ochotę na większe zaangażowanie również mają do tego w ramach Maratonu ogromne pole :) W ramach akcji można podpisać petycję online, dołączyć do istniejącego Maratonu Pisania Listów lub zorganizować własny. Wszystkie informacje znajdziecie na stronie Amnesty - link jest w moim bio i na stories. Koniecznie dołączajcie do tej pięknej inicjatywy! [współpraca komercyjna]

Influencer bio

Solidarność naszą bronią 🇺🇦 🇵🇸 Podcast: "Co to będzie" z @marta__no (@gazetapl ) 📨 milosz.miedzy.innymi@gmail.com 👨‍🦰: @tata.miedzy.innymi

Collaboration metrics

Post views600.5k

Post EMV $18.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Mr_Typer x Amnesty Italia

Mr_Typer

@Mr_Typer

18 Dec, 25

22.1k

791

My typewriter art is a tribute to the power of letter-writing. I had the great privilege of creating typewriter art for Amnesty International in collaboration with Cossette agency for their Write for Rights Campaign 💛 This artwork depicts Bernardo Caal Xol, a Guatemalan community leader who was wrongfully imprisoned simply for standing up to protect Indigenous land and river rights The Write for Rights campaign was instrumental in his release. Letters of solidarity poured in from around the world, reminding him he was not alone, giving him hope At first glance it’s a portrait, but look closer and you’ll see the layers beneath; words of support, solidarity and aspiration Participate at amnistie.ca/ecrire

Influencer bio

Giving typewriters a cozy retirement. Welcome to James Cook’s collection of typewriter art. From small commissions to drawings made of more than 500,000 characters, James has produced over 350 pieces of artwork on his growing collection of more than 100 typewriters. James describes his artwork as “a picture worth a thousand words” and has produced artwork for celebrities, public figures and musicians.

Collaboration metrics

Post views22.1k

Post EMV $741

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 30.7% of partnerships featuring creators averaging 10K-50K views, Amnesty Italia's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 25.6%, indicating investment across adjacent tiers.

Amnesty Italia's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (14.9%)
• United States (12.8%)
• Italy (10.7%)

Here is another example of Amnesty Italia collaborating with an influencer in Germany.

vinz.kante x Amnesty Italia

vinz.kante

@vinz.kante

19 Sep, 25

121.7k

6.6k

Collaboration rémunérée | C’est vrai que ce serait pas mal d’utiliser la reconnaissance faciale pour retrouver ma trottinette à la bourse de Bruxelles, mais après réflexion, ce n’est peut-être pas la meilleure méthode... Vous aussi engagez-vous avec Amnesty et faisons comprendre à Bart De Wever que la Belgique ce n’est pas Hunger Games ! @amnestybefr NB : Amnesty International s’oppose à la reconnaissance faciale dans tous les cas ☝️

Amnesty Italia's influencer activity vs. related brands

Monos and Away are both prominent travel luggage brands with strong digital and influencer-driven marketing, making them close category competitors to compare against. They compete for similar travel-minded audiences and visibility in the travel gear space.

Total influencer content

Amnesty Italia leads with 1.2k sponsored posts, marginally ahead of Away (1.1k posts) and Monos (500 posts). Across all three brands, the average volume is 938 posts, suggesting moderate but consistent investment.

By social platform

Amnesty Italia leads on Instagram, while Away has the most activity on TikTok and YouTube. The gap is most notable on Instagram, with Amnesty Italia at 1.2k, Away at 546, Monos at 418 posts. Amnesty Italia's activity is particularly concentrated on Instagram. On Instagram, Amnesty Italia has far more posts than Monos, while on TikTok it has far fewer posts than Away.

By geographical market

Away leads in United States with 866 posts (75.5%), while Amnesty Italia has the highest estimated sponsored-post volume in Germany (187 posts, 16%), United Kingdom (174 posts, 14.9%), suggesting a Europe focus, while Monos leads in Canada with 85 posts (16.9%). Looking at United States specifically, the split is Away at 866 posts (75.5%), Monos at 231 posts (46.2%), Amnesty Italia at 149 posts (12.8%). Amnesty Italia's strength in Germany and United Kingdom may indicate a home-market focus, while Monos shows broader regional investment.