We analyzed 7.1k pieces of influencer content sponsored by Gymreapers over the last 12 months.
This report breaks down where & how Gymreapers invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymreapers, see here: Gymreapers influencers.
Gymreapers's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Gymreapers's sponsored post volume peaks in January with 1.6k posts, 178% higher than the monthly average of 589. March recorded the lowest activity at 72 posts, 88% below average. This could reflect a holiday-focused influencer strategy.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymreapers's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymreapers.
Here are 3 examples of Gymreapers's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Official IG of the fitness industry’s most prestigious event, where the best of the best come together. Oct 9-12, 2025 / Vegas / Tickets On Sale Now!
Collaboration metrics
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Influencer bio
Perfumes | Beauty | TT Shop CT/NYC 💌 Deyshab.collab@gmail.com 31
Collaboration metrics
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Influencer bio
IFBB PRO Classic Physique, Life, and All My Shenanigans.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymreapers are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 50.5% of partnerships featuring creators averaging <1K views, Gymreapers's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (95.1k avg views/post):
Influencer bio
Giving amputees the upper hand Outdoorsman 🦌 Loves dark humor 1% better today
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
Powered by the gym, tequila, and the red, white and blue | UGC Creator | 25 | OR 🌲 chlochlocollabs@gmail.com
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 113 of them (8%) posted content for Gymreapers in 3 or more separate calendar months. The most consistent partner is @dianadmoussa, who has collaborated across 12 months with 31 total posts. @jedipaarrggss alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Gymreapers's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Gymreapers had the most influencer activity. 78.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Gymreapers collaborating with an influencer in United States.
Gymreapers competes in gym accessories and training gear that thrives in performance and lifting content. Gymshark and WOLFpak reach similar strength-training communities and provide useful comparisons for athlete partnerships and affiliate-driven campaigns.
Total sponsored posts tracked (last 12 months)
Gymshark leads with 89.7k sponsored posts, significantly outpacing WOLFpak (8.7k posts) and Gymreapers (7.1k posts). Across all three brands, the average volume is 35.1k posts, indicating mature, scaled influencer programs. Gymshark has several times more total posts than Gymreapers and WOLFpak.
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, WOLFpak at 6.9k, Gymreapers at 1.7k posts. Gymreapers's activity is particularly concentrated on TikTok. On Instagram and YouTube, Gymshark has several times more posts than Gymreapers and WOLFpak.
Estimated sponsored posts in Gymreapers's top markets
Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while WOLFpak leads in Brazil with 831 posts (9.6%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), Gymreapers at 5.5k posts (78.1%), WOLFpak at 5.1k posts (58.9%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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