April 2, 2026

Gymreapers Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.1k pieces of influencer content sponsored by Gymreapers over the last 12 months.

This report breaks down where & how Gymreapers invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Gymreapers, see here: Gymreapers influencers.

Influencer activity throughout the year

Gymreapers's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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Gymreapers's influencer activity by month

Number of sponsored posts

247Apr'25218May'25205Jun'25203Jul'25402Aug'25527Sep'25616Oct'25980Nov'251,084Dec'251,638Jan'26874Feb'2672Mar'26

Gymreapers's sponsored post volume peaks in January with 1.6k posts, 178% higher than the monthly average of 589. March recorded the lowest activity at 72 posts, 88% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymreapers's sponsored influencer collaborations break down by social platform:

  • TikTok: 5.3k posts (74.4%)
  • Instagram: 1.7k posts (23.4%)
  • YouTube: 151 posts (2.1%)
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Gymreapers's influencer activity by platform

Share of sponsored content by social network

1.7kInstagram5.3kTikTok151YouTube

TikTok influencer marketing is a clear focus for Gymreapers.

Here are 3 examples of Gymreapers's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mrolympiallc x Gymreapers

mrolympiallc
@mrolympiallc
10 Oct, 25
269.4k
5.3k
[...] The Olympians!** Brought to you by @gymreapers Join us as we celebrate the incredible [...]

Influencer bio

Official IG of the fitness industry’s most prestigious event, where the best of the best come together. Oct 9-12, 2025 / Vegas / Tickets On Sale Now!

Collaboration metrics

Post views269.4k
Post EMV $8.6k

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mamadee_ x Gymreapers

mamadee_
@mamadee_
29 Dec, 25
4.9M
73.7k
[...] she said “the quality is unmatched” @Gymreapers Enough proof to buy you some halo [...]

Influencer bio

Perfumes | Beauty | TT Shop CT/NYC 💌 Deyshab.collab@gmail.com 31

Collaboration metrics

Post views4.9M
Post EMV $101.7k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

mattgreggo x Gymreapers

mattgreggo
@mattgreggo
15 Jun, 25
26.9k
730
[...] OFF TLF APPAREL ► Code: GREGGO for 15% GYMREAPERS ► SIGN UP FOR MY COACHING: / [...]

Influencer bio

IFBB PRO Classic Physique, Life, and All My Shenanigans.

Collaboration metrics

Post views26.9k
Post EMV $881

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 93.8%
  • Carousels: 6.2%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers Gymreapers are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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Gymreapers's influencers average views (TikTok)

Based on each influencer's average views per post

<1K50.5%
1K-5K35.1%
5K-10K6.1%
10K-50K6.2%
50K-100K1.0%
100K-500K0.8%
500K+0.3%

With 50.5% of partnerships featuring creators averaging <1K views, Gymreapers's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (95.1k avg views/post):

jbraden31 x Gymreapers

jbraden31
@jbraden31
18 Aug, 25
44.5k
785
[...] to find better and more uses with my gymreapers @Gymreapers #amputee [...]

Influencer bio

Giving amputees the upper hand Outdoorsman 🦌 Loves dark humor 1% better today

Collaboration metrics

Post views44.5k
Post EMV $929

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

chlochlolifts x Gymreapers

chlochlolifts
@chlochlolifts
17 Aug, 25
17.9k
283
Video I did for Gymreapers a couple years ago. Still have the belt [...]

Influencer bio

Powered by the gym, tequila, and the red, white and blue | UGC Creator | 25 | OR 🌲 chlochlocollabs@gmail.com

Collaboration metrics

Post views17.9k
Post EMV $372

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Gymreapers's repeat partnerships

Out of 1.4k unique influencers in our dataset, 113 of them (8%) posted content for Gymreapers in 3 or more separate calendar months. The most consistent partner is @dianadmoussa, who has collaborated across 12 months with 31 total posts. @jedipaarrggss alone accounts for 7% of all tracked sponsored content.

Here are 3 examples of Gymreapers's repeat influencer partnerships, with links to the sponsored content.

jedipaarrggss x Gymreapers

jedipaarrggss
@jedipaarrggss
20 Aug, 25
244.5k
1.4k
@Gymreapers lifting hooks were approved [...]
jedipaarrggss
@jedipaarrggss
20 Aug, 25
211.9k
807
[...] girl. Dont miss the sale! @Gymreapers #gymreapers #sportsbras [...]
jedipaarrggss
@jedipaarrggss
17 Oct, 25
201.1k
864
#fypシ゚viral @Gymreapers #gymreapers

itssss.gellie x Gymreapers

itssss.gellie
@itssss.gellie
12 Nov, 25
127.2k
305
[...] sturdy and muli usable #gymreapers #tiktokshopcreatorpicks [...]
itssss.gellie
@itssss.gellie
26 Nov, 25
87.8k
406
@Gymreapers #gymreapers [...]
itssss.gellie
@itssss.gellie
03 Apr, 25
19.3k
92
#gymreapers #gymreapersgear [...]

deniisem x Gymreapers

deniisem
@deniisem
10 Nov, 25
1.7k
10
@Gymreapers #gymreapers #gymtok [...]
deniisem
@deniisem
14 Oct, 25
1.4k
8
@Gymreapers #gymreapers #gymtok [...]
deniisem
@deniisem
24 Jan, 26
1.4k
6
@Gymreapers #gymreapers #tiktokshop [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Gymreapers had the most influencer activity. 78.1% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Brazil (4.3%)
  • Mexico (3.3%)
  • United Kingdom (3.3%)
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Gymreapers's influencer activity by market

United States78.1%
Brazil4.3%
Mexico3.3%
United Kingdom3.3%
Canada2.9%
Other8.1%

Here is another example of Gymreapers collaborating with an influencer in United States.

brookepoulton x Gymreapers

brookepoulton
@brookepoulton
10 Sep, 25
2.1M
125.5k
[...] glute medius cable kickbacks! @DFYNE @Gymreapers #gymgirl #gymtok #gymrat #glutegrowth [...]

Gymreapers's influencer activity vs. related brands

Gymreapers competes in gym accessories and training gear that thrives in performance and lifting content. Gymshark and WOLFpak reach similar strength-training communities and provide useful comparisons for athlete partnerships and affiliate-driven campaigns.

Total influencer content

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Gymreapers vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Gymreapers
Gymshark
WOLFpak
7.1k89.7k8.7k

Gymshark leads with 89.7k sponsored posts, significantly outpacing WOLFpak (8.7k posts) and Gymreapers (7.1k posts). Across all three brands, the average volume is 35.1k posts, indicating mature, scaled influencer programs. Gymshark has several times more total posts than Gymreapers and WOLFpak.

By social platform

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Gymreapers vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Gymreapers
Gymshark
WOLFpak
1.7k60.6k6.9k5.3k27.5k1.3k1511.6k448InstagramTikTokYouTube

Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, WOLFpak at 6.9k, Gymreapers at 1.7k posts. Gymreapers's activity is particularly concentrated on TikTok. On Instagram and YouTube, Gymshark has several times more posts than Gymreapers and WOLFpak.

By geographical market

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Gymreapers vs. related brands influencer activity (by country)

Estimated sponsored posts in Gymreapers's top markets

Gymreapers
Gymshark
WOLFpak
5.5k46.9k5.1k3043.0k8312333.2k805United StatesBrazilMexico

Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while WOLFpak leads in Brazil with 831 posts (9.6%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), Gymreapers at 5.5k posts (78.1%), WOLFpak at 5.1k posts (58.9%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does Gymreapers sponsor most?
Gymreapers's top social channel for sponsored influencer content is TikTok (74.4% of their total content).
Do Gymreapers use discount codes in their influencer collabs?
Yes, there are at least some influencer posts sponsored by Gymreapers that contain discount codes. Here is one example, where "BROOKEH" is visible in the caption.
Which influencers does Gymreapers collaborate with?
Some of Gymreapers's recent partnerships include @jedipaarrggss, @kylekillla, @deniisem, @mamadee_, @lindsaymiddleton18. You can see list of Gymreapers influencers here.

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