Gymreapers Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.6k pieces of influencer content sponsored by Gymreapers over the last 12 months.
This report breaks down where & how Gymreapers invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymreapers, see here: Gymreapers influencers.
Influencer activity throughout the year
Gymreapers's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Gymreapers's influencer activity by month
Number of sponsored posts
Gymreapers's influencer activity appears to have tapered over the year, from 1.5k posts in January down to 986 in December. January was the busiest month at 1.5k posts, 145% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymreapers's sponsored influencer collaborations break down by social platform:
- TikTok: 7.1k posts (92.9%)
- Instagram: 339 posts (4.5%)
- YouTube: 198 posts (2.6%)
Gymreapers's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymreapers.
Here are 3 examples of Gymreapers's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
arsenal_strength x Gymreapers
![Instagram post by @arsenal_strength for Gymreapers. Caption reads: [...] not given by the gods. Introducing the....](https://images.od.modash.io/971cf72c90fd87b5efdafc774b5912a2971fe6b6)
Influencer bio
Masters of Strength Designing & Outfitting Top Facilities 🌎 Since 2015 🇺🇸
Collaboration metrics
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mamadee_ x Gymreapers
![TikTok post by @mamadee_ for Gymreapers. Caption reads: [...] she said “the quality is unmatched”....](https://images.od.modash.io/cc963f8b7b6198b384124d60646df2eaa6f66ac9)
Influencer bio
Perfumes | Beauty | TT Shop CT/NYC 💌 Deyshab.collab@gmail.com 31
Collaboration metrics
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mattgreggo x Gymreapers
![YouTube post by @mattgreggo for Gymreapers. Caption reads: [...] OFF TLF APPAREL ► Code: GREGGO for 15%....](https://images.od.modash.io/a3622d22bbb6b38e0a40d60a0ff0f3a52ba9994f)
Influencer bio
IFBB PRO Classic Physique, Life, and All My Shenanigans.
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.7%
- Carousels: 4.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymreapers are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Gymreapers's influencers average views (TikTok)
Based on each influencer's average views per post
With 52.9% of partnerships featuring creators averaging <1K views, Gymreapers's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (271.6k avg views/post):
himynameisashleyyy x Gymreapers
![TikTok post by @himynameisashleyyy for Gymreapers. Caption reads: [...] my No.1 go to brand for gym shorts!....](https://images.od.modash.io/b1374654fbb213038ab8bc8efb21b26599ebc434)
Influencer bio
Welcome to my digital diary ✨ LMRT->RT bridge edition✨ + a side of random non-radiology stuff Himynameisashleyyy@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
shannon__cahill x Gymreapers
Influencer bio
self coached wellness bodybuilder @Gymreapers code: shannon10 @WOLFpak code: shannon @1UpNutrition code: shann dm me "coach" for 1:1 online fitness coaching
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Gymreapers's repeat partnerships
Out of 1.4k unique influencers in our dataset, 147 of them (10%) posted content for Gymreapers in 3 or more separate calendar months. The most consistent partner is @brooke.fit, who has collaborated across 12 months with 44 total posts. @jedipaarrggss alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Gymreapers's repeat influencer partnerships, with links to the sponsored content.
jedipaarrggss x Gymreapers
![TikTok post by @jedipaarrggss for Gymreapers. Caption reads: @Gymreapers lifting hooks were approved [...].](https://images.od.modash.io/baab4480927deab07e5509fc84c2aa01e0e9f069)
![TikTok post by @jedipaarrggss for Gymreapers. Caption reads: [...] girl. Dont miss the sale! @Gymreapers....](https://images.od.modash.io/76d1825107b6a046b3cb191f45a2e9bb75c14801)
deniisem x Gymreapers
![TikTok post by @deniisem for Gymreapers. Caption reads: @Gymreapers #gymreapers #gymtok [...].](https://images.od.modash.io/602fdce1b1784041764112cef93ab0348ff2569d)
![TikTok post by @deniisem for Gymreapers. Caption reads: @Gymreapers #gymreapers #gymtok [...].](https://images.od.modash.io/6b926349ee6e382ece4a2e9b8f114e11be5b19bd)
![TikTok post by @deniisem for Gymreapers. Caption reads: @Gymreapers #gymreapers #tiktokshop [...].](https://images.od.modash.io/c35a71ec3fb2acc49cb4e8166d5f20e23a54579e)
jordanc.ragan x Gymreapers
![TikTok post by @jordanc.ragan for Gymreapers. Caption reads: [...] your fav colors on sale!! @Gymreapers....](https://images.od.modash.io/7634a6353939f7859c050501e6df7f7c5438bf15)
![TikTok post by @jordanc.ragan for Gymreapers. Caption reads: [...] almost the price of one??? @Gymreapers....](https://images.od.modash.io/864fb10162ed17ff270ecb561567358121be87e1)
![TikTok post by @jordanc.ragan for Gymreapers. Caption reads: [...] attachment?! GAME CHANGING @Gymreapers....](https://images.od.modash.io/788d90e0ff086167a1b15cb7ba6443853e851361)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Gymreapers had the most influencer activity. 73.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (4.9%)
- Canada (3.3%)
- United Kingdom (3.1%)
Gymreapers's influencer activity by market
Here is another example of Gymreapers collaborating with an influencer in United States.
brookepoulton x Gymreapers
![TikTok post by @brookepoulton for Gymreapers. Caption reads: [...] glute medius cable kickbacks! @DFYNE....](https://images.od.modash.io/0dae10e895046f0069820b2996b9a27164cc4e54)
Gymreapers's influencer activity vs. related brands
Gymreapers competes with Gymshark and TLF Apparel for gym-focused consumers buying training gear and apparel tied to performance identity. Their influencer overlap centers on lifting creators, training clips, and athlete-style ambassador programs.
Total influencer content
Gymreapers vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 39.2k sponsored posts, significantly outpacing Gymreapers (7.6k posts) and TLF Apparel (4.3k posts). Across all three brands, the average volume is 17.1k posts, indicating mature, scaled influencer programs. Gymshark has several times more total posts than Gymreapers and TLF Apparel.
By social platform
Gymreapers vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram and TikTok and TLF Apparel leads on YouTube. The gap is most notable on TikTok, with Gymshark at 26.5k, Gymreapers at 7.1k, TLF Apparel at 942 posts. Gymreapers's activity is particularly concentrated on TikTok. On Instagram, Gymshark has several times more posts than Gymreapers and TLF Apparel, and on TikTok, Gymreapers has several times more posts than TLF Apparel.
By geographical market
Gymreapers vs. related brands influencer activity (by country)
Estimated sponsored posts in Gymreapers's top markets
Gymshark has the highest estimated sponsored-post volume in United States (22k posts, 56%), United Kingdom (4.9k posts, 12.4%), Mexico (1.4k posts, 3.6%), suggesting a North America focus, while Gymreapers has the highest estimated sponsored-post volume in Brazil (373 posts, 4.9%), Canada (251 posts, 3.3%). Looking at United States specifically, the split is Gymshark at 22k posts (56%), Gymreapers at 5.6k posts (73.8%), TLF Apparel at 3.1k posts (71.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Gymshark's Influencer Marketing Strategy
- TLF Apparel's Influencer Marketing Strategy
- Collection Cosmetics's Influencer Marketing Strategy
- Qure Skincare's Influencer Marketing Strategy
- Mars The Label's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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