We analyzed 8.0k pieces of influencer content sponsored by Gymreapers over the last 12 months.
This report breaks down where & how Gymreapers invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Gymreapers, see here: Gymreapers influencers.
Gymreapers's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Gymreapers's influencer activity appears to have tapered over the year, from 1.6k posts in January down to 986 in December. January was the busiest month at 1.6k posts, 133% above the monthly average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Gymreapers's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Gymreapers.
Here are 3 examples of Gymreapers's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Nothing Given. Ribbed Tanks now available
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Perfumes | Beauty | TT Shop CT/NYC 💌 Deyshab.collab@gmail.com 31
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
I’m David Ziegler, also known as Zieglermonster This channel documents life as a bodybuilder and explores gyms around the world through the Guest Pass series. Guest Pass takes you inside training facilities globally, giving a detailed and clear look at equipment, layout, amenities, hours, pricing, and overall atmosphere. The goal is to help you understand what each gym actually offers, so whether you’re traveling, relocating, or just searching for a better place to train, you can find an environment that fits your needs. No matter your experience level, there is a gym out there that works for you. The Road focuses on the career and life side of the journey. It captures traveling, filming Guest Pass episodes, training, competition, and adventures with my wife. It’s about growth, perspective, gratitude, and consistency, both in bodybuilding and in life. Together, these series are about training, travel, competing and living. It's all about The Road of life and the places it leads
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Gymreapers are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 53.5% of partnerships featuring creators averaging <1K views, Gymreapers's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (271.6k avg views/post):
Influencer bio
Welcome to my digital diary ✨ LMRT->RT bridge edition✨ (EVERYTHING RECORDED OFF THE CLOCK) Himynameisashleyyy@gmail.com 💌
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
wellness bodybuilder ~ dm me for coaching @Gymreapers | shannon10 @KEEPTHATPUMP | shann10 @WOLFpak code: shannon @1UP NUTRITION | shann
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.5k unique influencers in our dataset, 165 of them (11%) posted content for Gymreapers in 3 or more separate calendar months. The most consistent partner is @jedipaarrggss, who has collaborated across 12 months with 547 total posts. @jedipaarrggss alone accounts for 7% of all tracked sponsored content.
Here are 3 examples of Gymreapers's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Gymreapers had the most influencer activity. 80.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Gymreapers collaborating with an influencer in United States.
Gymreapers overlaps with TLF Apparel and YoungLA in gym-focused gear and apparel aimed at strength training audiences. These brands compete heavily via fitness creators, training content, and performance-focused product storytelling.
Total sponsored posts tracked (last 12 months)
YoungLA leads with 32.2k sponsored posts, significantly outpacing Gymreapers (8k posts) and TLF Apparel (2.2k posts). Across all three brands, the average volume is 14.1k posts, indicating mature, scaled influencer programs. YoungLA has several times more total posts than Gymreapers and TLF Apparel.
Sponsored posts by platform
Among these brands, YoungLA leads on Instagram and TikTok and TLF Apparel leads on YouTube. The gap is most notable on Instagram, with YoungLA at 23.1k, TLF Apparel at 1.1k, Gymreapers at 326 posts. Gymreapers's activity is particularly concentrated on TikTok. YoungLA has several times more Instagram posts than Gymreapers and TLF Apparel.
Estimated sponsored posts in Gymreapers's top markets
YoungLA has the highest estimated sponsored-post volume in United States (20k posts, 61.9%), Mexico (1.9k posts, 5.9%), India (1.6k posts, 5%), suggesting a North America focus, while Gymreapers has the highest estimated sponsored-post volume in Canada (408 posts, 5.1%), Brazil (280 posts, 3.5%). Looking at United States specifically, the split is YoungLA at 20k posts (61.9%), Gymreapers at 6.4k posts (80.2%), TLF Apparel at 1.6k posts (71.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.