Anua Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 21.3k pieces of influencer content sponsored by Anua over the last 12 months.

This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.

Influencer activity throughout the year

Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Anua's sponsored post volume peaks in January with 3k posts, 73% higher than the monthly average of 1.8k. April recorded the lowest activity at 862 posts, 51% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:

• TikTok: 11.3k posts (53.3%)
• Instagram: 9.9k posts (46.4%)
• YouTube: 62 posts (0.3%)

TikTok influencer marketing is a clear focus for Anua.

Here are 3 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nadina_ioana x Anua

nadina_ioana

@nadina_ioana

01 Jun, 25

22M

616.1k

Waterproof makeup? No problem. @anua_global Heartleaf Cleansing Oil & Foam can [...]

Influencer bio

Dubai📍 Inquires/PR: contact@nadinaioana.com 💌

Collaboration metrics

Post views22.0M

Post EMV $721.8k

More influencer data

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iampresleefaith x Anua

iampresleefaith

@iampresleefaith

20 Jun, 25

10.6M

324.2k

[...] #ulta #spf #whitecast #darkspotserum #anuapartner | @Anua Store US |

Influencer bio

hi fren 💌 : preslee@tiddle.io Women support women

Collaboration metrics

Post views10.6M

Post EMV $228.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JesssFam x Anua

JesssFam

@JesssFam

12 Mar, 26

251.4k

7.8k

[...] starting the morning w/ this dreamy @anua serum, snacks, and lots of yawning 🥱 [...]

Influencer bio

What’s up, fam! My name is Jess and for the last 16 years I've been sharing my chaotic life with my growing family as a young mommy/lifestyle vlogger. I started out on YouTube as a teen mom, and now my husband and I have 7 children (ages 9-16) that make up our big, beautiful blended family. I have 4 kids from previous relationships, my husband has 2 kids from a previous marriage, and we have 1 child together. Join our family of 9 for new videos every other day! CONFUSED? HERE'S OUR STORY: https://www.youtube.com/watch?v=JSZcFe6WhV4 BUSINESS INQUIRIES: management@jesssfam.org ♡♡♡♡♡♡♡♡SOCIAL MEDIA♡♡♡♡♡♡♡♡ 📷 INSTAGRAM → https://www.instagram.com/jesssfam/ 📷 TIKTOK → https://www.tiktok.com/@jesssfamofficial 📷 FACEBOOK → https://www.facebook.com/jesssfam/

Collaboration metrics

Post views251.4k

Post EMV $8.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.6% of partnerships featuring creators averaging <1K views, Anua's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (411.8k avg views/post):

yuungali x Anua

yuungali

@yuungali

15 Sep, 25

480.4k

3.7k

Keeps me rejuvenated 🫧✨ @Anua Store US #anua #skincareroutine [...]

Influencer bio

Ily 🩷 LA 📍

Collaboration metrics

Post views480.4k

Post EMV $9.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

anii.fflores x Anua

anii.fflores

@anii.fflores

17 Oct, 25

24.9k

128

[...] mi piel está más sana y sin acné ✨ #Anua #rutinadeskincare #koreanskincare #acne [...]

Influencer bio

✨Holi✨ Contacto: soyaniflores@gmail.com💌 @Soyaniflores

Collaboration metrics

Post views24.9k

Post EMV $504

More influencer data

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Anua's repeat partnerships

trishlovesskincare x Anua

trishlovesskincare

@trishlovesskincare

02 May, 25

428k

6.9k

[...] Skincare for glass skin✨ @Anua Store US #anua [...]

trishlovesskincare

@trishlovesskincare

25 Jun, 25

148k

1.4k

Anua TXA Toner Pads!!!💖✨ @Anua Store [...]

trishlovesskincare

@trishlovesskincare

19 Jan, 26

128.7k

791

Literally glass skin!🩵✨ Anua PDRN Mist @Anua Store US #anua [...]

mysistersskin x Anua

mysistersskin

@mysistersskin

20 Nov, 25

510.8k

3.3k

Anua’s Niacinamide + TXA Serum is our [...]

mysistersskin

@mysistersskin

24 Mar, 26

212.5k

1.4k

[...] the Amazon Spring Sale on Anua products, only from March 25th [...]

mysistersskin

@mysistersskin

17 Jul, 25

54.1k

672

[...] and can’t get them fully clean. Anua completely understands this and [...]

rainies_beauty x Anua

rainies_beauty

@rainies_beauty

19 May, 25

2.6k

291

[...] 10% off 🏷️ @anua_global - contains gifted [...]

rainies_beauty

@rainies_beauty

25 May, 25

1.9k

254

[...] 10% off 🏷️ @anua_global - gifted as part of the [...]

rainies_beauty

@rainies_beauty

01 May, 25

1.9k

235

[...] Soothing Serum • 2 teaspoon Anua Heartleaf Centella Red Spot [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.8%)
• United Kingdom (6.5%)
• Italy (5.7%)

Here is another example of Anua collaborating with an influencer in United States.

elnaz_golrokh x Anua

elnaz_golrokh

@elnaz_golrokh

25 Mar, 26

7.7M

191.6k

[...] on sale on Amazon, so don’t miss it @anua_global #koreansunscreen #spf [...]

Anua's influencer activity vs. related brands

Anua overlaps strongly with Beauty Of Joseon and Axis-y as K-beauty skincare brands focused on gentle, ingredient-led routines and sensitive-skin benefits. They compete in the same review-heavy creator ecosystem where routines, texture shots, and results content drive discovery.

Total influencer content

Anua leads with 21.3k sponsored posts, significantly outpacing Beauty Of Joseon (12.8k posts) and Axis-y (9.3k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs.

By social platform

Anua leads on Instagram and YouTube, while Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Anua at 9.9k, Axis-y at 3.8k, Beauty Of Joseon at 0 posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On Instagram, Anua has 9,870 posts while Beauty Of Joseon has 0 and Axis-y has 3,784.

By geographical market

Anua has the highest estimated sponsored-post volume in United States (5.9k posts, 27.7%), United Kingdom (1.4k posts, 6.5%), while Beauty Of Joseon has the highest estimated sponsored-post volume in India (2.8k posts, 21.7%), South Korea (1.5k posts, 12%), suggesting a Asia focus. Looking at United States specifically, the split is Anua at 5.9k posts (27.7%), Beauty Of Joseon at 4k posts (31.5%), Axis-y at 1.9k posts (20.1%). Anua's strength in United States and United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.