Anua Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.2k pieces of influencer content sponsored by Anua over the last 12 months.
This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.
Influencer activity throughout the year
Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Anua's influencer activity by month
Number of sponsored posts
Anua's sponsored post volume peaks in January with 2.2k posts, 116% higher than the monthly average of 1k. April recorded the lowest activity at 415 posts, 59% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:
- TikTok: 11.2k posts (91.9%)
- Instagram: 985 posts (8.1%)
Anua's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Anua.
Here are 2 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok).
kevikodra x Anua
![Instagram post by @kevikodra for Anua. Caption reads: [...] LIKE THIS IF THEY ALWAYS CREASE 👀....](https://images.od.modash.io/a276765ea58980ab1254afef01119b352e5d555b)
Influencer bio
🇦🇱 Toronto/LA MGMT: Info@kevikodra.com
Collaboration metrics
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ariellcastillo x Anua
![TikTok post by @ariellcastillo for Anua. Caption reads: [...] skin 😭 brb going to order more now 🥺....](https://images.od.modash.io/03b01c2076b959f9c4a8943512699628fb5a7c4c)
Influencer bio
🧖🏻♀️science backed beauty 💌collab@aerelychacon.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 94.7%
- Carousels: 5.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Anua are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Anua's influencers average views (TikTok)
Based on each influencer's average views per post
With 74.7% of partnerships featuring creators averaging <1K views, Anua's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (209.2k avg views/post):
adrionnaaaaaa x Anua
![TikTok post by @adrionnaaaaaa for Anua. Caption reads: [...] is my neck glowing like this already 👀✨....](https://images.od.modash.io/1cff6901399e97124de6839db1f1a12cfca93351)
Influencer bio
sc 💌: porterfieldtyleah@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
anii.fflores x Anua
![TikTok post by @anii.fflores for Anua. Caption reads: [...] mi piel está más sana y sin acné ✨ #Anua....](https://images.od.modash.io/8f899bbaf19063f0d1a17e96e3c3b856b897ec73)
Influencer bio
✨Holi✨ Contacto: soyaniflores@gmail.com💌 @Soyaniflores
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Anua's repeat partnerships
Out of 5.2k unique influencers in our dataset, 489 of them (9%) posted content for Anua in 3 or more separate calendar months. The most consistent partner is @trishlovesskincare, who has collaborated across 11 months with 153 total posts.
Here are 3 examples of Anua's repeat influencer partnerships, with links to the sponsored content.
trishlovesskincare x Anua
![TikTok post by @trishlovesskincare for Anua. Caption reads: Anua Serums Set✨ @Anua Store US [...].](https://images.od.modash.io/58d0029a60bf6d814e922408051f5df1e7729583)
![TikTok post by @trishlovesskincare for Anua. Caption reads: Anua PDRN Cleanser🩵✨ @Anua Store US [...].](https://images.od.modash.io/62b9182d48a70c886c05e3b4514159c3058adccb)
myttsfindsss x Anua
![TikTok post by @myttsfindsss for Anua. Caption reads: [...] your skin with this complete Anua routine....](https://images.od.modash.io/38dba772648a0bda1c1da04957367bfe4d133fa9)
![TikTok post by @myttsfindsss for Anua. Caption reads: [...] Ultimate Skincare Routine from Anua with the....](https://images.od.modash.io/3efc121bf0e1cd68dd501a1f78f1df51649c59b0)
prettywithsophia_ x Anua
![TikTok post by @prettywithsophia_ for Anua. Caption reads: [...] products for sensitive skin @Anua Store US....](https://images.od.modash.io/ee7ddd38e525f175dd55dbeb6c653251b3d1649f)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Anua had the most influencer activity. 41.2% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.4%)
- Brazil (7.1%)
- India (5.7%)
Anua's influencer activity by market
Here is another example of Anua collaborating with an influencer in United States.
briannawasthere x Anua
Anua's influencer activity vs. related brands
Anua sits in the K-beauty skincare set alongside Beauty Of Joseon and Round Lab, with similar audiences discovering products via routine videos, soothing/repair claims, and viral hero SKUs.
Total influencer content
Anua vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beauty Of Joseon leads with 16.7k sponsored posts, significantly outpacing Anua (12.2k posts) and Round Lab (4.3k posts). Across all three brands, the average volume is 11.1k posts, indicating mature, scaled influencer programs.
By social platform
Anua vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Anua leads on Instagram, while Beauty Of Joseon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Beauty Of Joseon at 16.6k, Anua at 11.2k, Round Lab at 4.3k posts. Anua's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts across brands, while Instagram activity appears only for Anua and YouTube activity appears only for Beauty Of Joseon.
By geographical market
Anua vs. related brands influencer activity (by country)
Estimated sponsored posts in Anua's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (6.2k posts, 37.3%), Czech Republic (5.1k posts, 30.6%), United Kingdom (918 posts, 5.5%), suggesting a Europe focus, while Anua leads in Brazil with 866 posts (7.1%). Looking at United States specifically, the split is Beauty Of Joseon at 6.2k posts (37.3%), Anua at 5k posts (41.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Ninja Kitchen's Influencer Marketing Strategy
- Chomps's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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