Anua Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 22.8k pieces of influencer content sponsored by Anua over the last 12 months.
This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.
Influencer activity throughout the year
Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Anua's influencer activity by month
Number of sponsored posts
Anua's influencer output appears relatively consistent throughout the year, averaging about 1.9k sponsored posts per month. January recorded the highest volume at 3.1k posts (65% above average), while August was the quietest at 1.3k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:
- Instagram: 11.7k posts (51.5%)
- TikTok: 10.9k posts (48%)
- YouTube: 128 posts (0.6%)
Anua's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
Instagram influencer marketing is a clear focus for Anua.
Here are 3 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kendalljenner x Anua
Influencer bio
@drink818
Collaboration metrics
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briannawasthere x Anua
Influencer bio
✨Beauty & Mom Chaos✨ 💌briannaroman@dulcedo.com 👾my nerd account @briannarips 📍PHL / NYC 🇵🇷
Collaboration metrics
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JesssFam x Anua
![YouTube post by @JesssFam for Anua. Caption reads: [...] starting the morning w/ this dreamy @anua....](https://images.od.modash.io/1a19d03576739ce2e45e70ee09f4a4ee5215bc21)
Influencer bio
What’s up, fam! My name is Jess and for the last 16 years I've been sharing my chaotic life with my growing family as a young mommy/lifestyle vlogger. I started out on YouTube as a teen mom, and now my husband and I have 7 children (ages 9-16) that make up our big, beautiful blended family. I have 4 kids from previous relationships, my husband has 2 kids from a previous marriage, and we have 1 child together. Join our family of 9 for new videos every other day! CONFUSED? HERE'S OUR STORY: https://www.youtube.com/watch?v=JSZcFe6WhV4 BUSINESS INQUIRIES: management@jesssfam.org ♡♡♡♡♡♡♡♡SOCIAL MEDIA♡♡♡♡♡♡♡♡ 📷 INSTAGRAM → https://www.instagram.com/jesssfam/ 📷 TIKTOK → https://www.tiktok.com/@jesssfamofficial 📷 FACEBOOK → https://www.facebook.com/jesssfam/
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 88.9%
- Posts: 11.1%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Anua are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Anua's influencers average views (Instagram)
Based on each influencer's average views per post
Anua's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (3.2M avg views/post):
jasminlily_ x Anua
![Instagram post by @jasminlily_ for Anua. Caption reads: [...] glow hack I’ve been gatekeeping… 🤍✨ ad....](https://images.od.modash.io/21c50a23e44767a1293953499fefd10758269710)
Influencer bio
soft moments, glowing skin, and beauty-driven rituals ✨ dubai & finland jasmin@theaceagency.co 0219271
Collaboration metrics
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And here is another example with a smaller creator on Instagram (9.9k avg views/post):
queen.olu x Anua
![Instagram post by @queen.olu for Anua. Caption reads: [...] stayed in my routine for over a year!!....](https://images.od.modash.io/b934bdf3d4e9127b735208dae1d3e3b87c7bbda7)
Influencer bio
📍d.c & nyc beauty | lifestyle | vibes sephora squad’ 26 💌: queenolu@thedigitaldept.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Anua's repeat partnerships
Out of 11.3k unique influencers in our dataset, 758 of them (7%) posted content for Anua in 3 or more separate calendar months. The most consistent partner is @skinby.zosia, who has collaborated across 13 months with 33 total posts.
Here are 3 examples of Anua's repeat influencer partnerships, with links to the sponsored content.
magentavillegas x Anua
![Instagram post by @magentavillegas for Anua. Caption reads: [...] and well-aging, and this 3-step ANUA PDRN....](https://images.od.modash.io/46c371385da3bd39f971cccb5709694a908080b8)
![Instagram post by @magentavillegas for Anua. Caption reads: [...] my skin back to life. The Anua hydrating....](https://images.od.modash.io/03965783d0bb6ddcc01ced0b32005c9d4e75ae7d)
mysistersskin x Anua
![Instagram post by @mysistersskin for Anua. Caption reads: Anua’s Niacinamide + TXA Serum is our [...].](https://images.od.modash.io/db52e064d1a2165c1dc6b4cc6a46b68d5ec45f82)
![Instagram post by @mysistersskin for Anua. Caption reads: [...] to be sharing our review of the Anua Gua Sha....](https://images.od.modash.io/ac7d4a7f5f2d8d0d37a6955c246d60881ff444a2)
![Instagram post by @mysistersskin for Anua. Caption reads: [...] need a product like this! The Anua PDRN....](https://images.od.modash.io/f38edcd55df3ef1f60579b68adb543be446f6943)
myttsfindsss x Anua
![TikTok post by @myttsfindsss for Anua. Caption reads: [...] your skin with this complete Anua routine....](https://images.od.modash.io/38dba772648a0bda1c1da04957367bfe4d133fa9)
![TikTok post by @myttsfindsss for Anua. Caption reads: [...] Ultimate Skincare Routine from Anua with the....](https://images.od.modash.io/3efc121bf0e1cd68dd501a1f78f1df51649c59b0)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Anua had the most influencer activity. 30.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (9.9%)
- United Kingdom (5.8%)
- Italy (4.4%)
Anua's influencer activity by market
Here is another example of Anua collaborating with an influencer in United States.
elnaz_golrokh x Anua
![Instagram post by @elnaz_golrokh for Anua. Caption reads: [...] the link in bio to shop now on Amazon....](https://images.od.modash.io/8bf5533fd8e9199b5ba07404b5db8d971d47daff)
Anua's influencer activity vs. related brands
Anua, Beauty Of Joseon, and COSRX are K-beauty skincare brands competing on gentle routines, barrier care, and viral hero products. They share the same discovery channels and depend on ingredient explainers and routine-based creator content.
Total influencer content
Anua vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 48.4k sponsored posts, significantly outpacing Anua (22.8k posts) and Beauty Of Joseon (17.4k posts). Across all three brands, the average volume is 29.5k posts, indicating mature, scaled influencer programs.
By social platform
Anua vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Anua leads on Instagram, while COSRX has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 44.1k, Beauty Of Joseon at 17.3k, Anua at 10.9k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. TikTok posts are far higher for COSRX than for Anua and Beauty Of Joseon, while Instagram shows posts for Anua and COSRX but none for Beauty Of Joseon.
By geographical market
Anua vs. related brands influencer activity (by country)
Estimated sponsored posts in Anua's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in India (9.6k posts, 55.5%), Pakistan (521 posts, 3%), suggesting a Asia focus, while COSRX has the highest estimated sponsored-post volume in United States (9.1k posts, 18.8%), Japan (8k posts, 16.5%), while Anua leads in United Kingdom with 1.3k posts (5.8%). Looking at India specifically, the split is Beauty Of Joseon at 9.6k posts (55.5%), COSRX at 7.7k posts (16%), Anua at 2.3k posts (9.9%). Anua's strength in United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- TYMO Beauty's Influencer Marketing Strategy
- Chomps's Influencer Marketing Strategy
- Adanola's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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