Anua Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 21.2k pieces of influencer content sponsored by Anua over the last 12 months.

This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.

Influencer activity throughout the year

Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Anua's sponsored post volume peaks in January with 3k posts, 73% higher than the monthly average of 1.8k. March recorded the lowest activity at 1k posts, 42% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:

• TikTok: 11.3k posts (53.3%)
• Instagram: 9.9k posts (46.7%)

TikTok influencer marketing is a clear focus for Anua.

Here are 2 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok).

nadina_ioana x Anua

nadina_ioana

@nadina_ioana

01 Jun, 25

22M

616.1k

Waterproof makeup? No problem. @anua_global Heartleaf Cleansing Oil & Foam can [...]

Influencer bio

Dubai📍 Inquires: contact@nadinaioana.com 💌

Collaboration metrics

Post views22.0M

Post EMV $721.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

iampresleefaith x Anua

iampresleefaith

@iampresleefaith

20 Jun, 25

10.6M

324.2k

[...] #ulta #spf #whitecast #darkspotserum #anuapartner | @Anua Store US |

Influencer bio

hi fren 💌 : preslee@tiddle.io Women support women

Collaboration metrics

Post views10.6M

Post EMV $228.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70% of partnerships featuring creators averaging <1K views, Anua's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):

carlosantoniocerv x Anua

carlosantoniocerv

@carlosantoniocerv

30 Apr, 25

1.3M

6.6k

@Anua Store US #Blackheads #cloggedpores [...]

Influencer bio

Contacto de colaboración : Carlos@antineaagency.com

Collaboration metrics

Post views1.3M

Post EMV $26.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

anii.fflores x Anua

anii.fflores

@anii.fflores

17 Oct, 25

24.9k

128

[...] mi piel está más sana y sin acné ✨ #Anua #rutinadeskincare #koreanskincare #acne [...]

Influencer bio

✨Holi✨ Contacto: soyaniflores@gmail.com💌 @Soyaniflores

Collaboration metrics

Post views24.9k

Post EMV $504

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Anua's repeat partnerships

rainies_beauty x Anua

rainies_beauty

@rainies_beauty

29 Apr, 25

5k

281

[...] 10% off 🏷️ part of Anua ambassador paid challenge [...]

rainies_beauty

@rainies_beauty

19 May, 25

2.6k

291

[...] 10% off 🏷️ @anua_global - contains gifted [...]

rainies_beauty

@rainies_beauty

25 May, 25

1.9k

254

[...] 10% off 🏷️ @anua_global - gifted as part of the [...]

trishlovesskincare x Anua

trishlovesskincare

@trishlovesskincare

02 May, 25

428k

6.9k

[...] Skincare for glass skin✨ @Anua Store US #anua [...]

trishlovesskincare

@trishlovesskincare

25 Jun, 25

148k

1.4k

Anua TXA Toner Pads!!!💖✨ @Anua Store [...]

trishlovesskincare

@trishlovesskincare

13 Aug, 25

113.3k

644

Anua Serums Set✨ @Anua Store US [...]

niluufre x Anua

niluufre

@niluufre

16 Sep, 25

331.4k

1.8k

[...] #koreanskincare #saveorsplurge #anuaambassador #ulta #superbrandday [...]

niluufre

@niluufre

18 Feb, 26

148.7k

1.7k

Not a single speck left 😲 #anua #cleansingoil #doublecleansing [...]

niluufre

@niluufre

16 Jul, 25

135.5k

2.5k

Anua unboxing 💫 #anua [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (7.6%)
• Italy (6.5%)
• United Kingdom (5.9%)

Here is another example of Anua collaborating with an influencer in United States.

elnaz_golrokh x Anua

elnaz_golrokh

@elnaz_golrokh

23 Jan, 26

6.7M

116.2k

Obsessed with the new ANUA PDRN Collagen Glow Facial Serum Spray. My [...]

Anua's influencer activity vs. related brands

Anua, Beauty Of Joseon, and COSRX all sit in the K-beauty skincare space with strong routine-based storytelling and sensitive-skin positioning. They compete for similar consumers who discover products via TikTok/YouTube reviews and “holy grail” recommendations.

Total influencer content

COSRX leads with 30.3k sponsored posts, significantly outpacing Anua (21.2k posts) and Beauty Of Joseon (12.8k posts). Across all three brands, the average volume is 21.5k posts, indicating mature, scaled influencer programs.

By social platform

Anua leads on Instagram, while COSRX has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 21.9k, Beauty Of Joseon at 12.8k, Anua at 11.3k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On Instagram, Anua has posts while Beauty Of Joseon has none.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (7.3k posts, 24.2%), Japan (5.2k posts, 17%), India (4.1k posts, 13.4%), suggesting a Asia focus, while Beauty Of Joseon leads in Brazil with 2.2k posts (17.3%), while Anua leads in Italy with 1.4k posts (6.5%). Looking at United States specifically, the split is COSRX at 7.3k posts (24.2%), Anua at 5.5k posts (26%), Beauty Of Joseon at 4.9k posts (38.3%).