Anua Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.3k pieces of influencer content sponsored by Anua over the last 12 months.
This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.
Influencer activity throughout the year
Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Anua's influencer activity by month
Number of sponsored posts
Anua's influencer output appears relatively consistent throughout the year, averaging about 190 sponsored posts per month. July recorded the highest volume at 327 posts (72% above average), while April was the quietest at 131 posts.
Anua's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 39M, while February recorded the least at 11.5M. Across all tracked posts in the 12-month window, average views per post were 115.3k. Interestingly, the highest-view month (January) does not align with peak post volume (July), which could indicate performance differences across months. The top-performing tracked post, by @deepika_jaskirat_, generated 6.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:
- Instagram: 2.3k posts (99.3%)
- TikTok: 11 posts (0.5%)
- YouTube: 6 posts (0.3%)
Anua's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Anua.
Here are 3 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
deepika_jaskirat_ x Anua
Influencer bio
📍Winnipeg 🇨🇦 Music | Art | Content Creation Worked with 400+ Brands ✨ 📧 artbydeepikaa@gmail.com
Collaboration metrics
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lackinimportantbraincell x Anua
![TikTok post by @lackinimportantbraincell for Anua. Caption reads: Anua’s PDRN hyaluronic acid 100 moisturizing [...].](https://images.od.modash.io/3e1573f8239cedb058a5aae060107ae3a820be97)
Influencer bio
🌺🇮🇹🇵🇬🇫🇲 Peace,love,&coconut redbull 💌localoptimistt@gmail.com insta - michayla_aa BIG NEWYAWK CITY
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
michellechoii x Anua
![YouTube post by @michellechoii for Anua. Caption reads: [...] from 8/8 12am to 9/8 11:59pm PST on all....](https://images.od.modash.io/4811b2eaef289150a7b0ef1d89e16688bb4d0a30)
Influencer bio
Hi! My name is Michelle. I share my experiences on how I'm navigating my 20s through conversations about mental health, wellness, beauty, and life in New York. I also have a brand called Little Puffy. You can check it out here: www.littlepuffy.com Email: michellechoi@select.co
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 86.2%
- Posts: 13.8%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Anua are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Anua's influencers average views (Instagram)
Based on each influencer's average views per post
Anua's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (4.8M avg views/post):
caspertheghostyyyy x Anua
Influencer bio
TikTok (450k+) 🇲🇳📍🇰🇷 Welcome to Casper’s cozy corner☁️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
flowers_in_diary x Anua
![Instagram post by @flowers_in_diary for Anua. Caption reads: [...] effective 💕 I’ve actually been using the....](https://images.od.modash.io/92cbe451778a8d84e69b61f9622e450ccffdb268)
Influencer bio
💌 flowermakeupgarden@gmail.com 💵 discount codes: 🌸 STYLEVANA: INF10FID 🌸 YESSTYLE: FLOID50
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Anua's repeat partnerships
Out of 1.6k unique influencers in our dataset, 99 of them (6%) posted content for Anua in 3 or more separate calendar months. The most consistent partner is @skincare_addict_mom, who has collaborated across 11 months with 41 total posts.
Here are 3 examples of Anua's repeat influencer partnerships, with links to the sponsored content.
skincare_addict_mom x Anua
![Instagram post by @skincare_addict_mom for Anua. Caption reads: [...] nélkül sikerül eldolgozni. 😊
Anua....](https://images.od.modash.io/07456303385875aaabe22051e4adeae230ec2234)
![Instagram post by @skincare_addict_mom for Anua. Caption reads: [...] ez a maszk zseniális. 👌🏻
🍚✨ Anua Rice 70....](https://images.od.modash.io/5de8461b86fafc442360c0ad6ae9ef58e90fb734)
![Instagram post by @skincare_addict_mom for Anua. Caption reads: [...] kis extra kényeztetéssel
Az Anua PDRN....](https://images.od.modash.io/65ccd79af4a0a587d37765355433956c5934a151)
bioglamcare x Anua
![Instagram post by @bioglamcare for Anua. Caption reads: [...] skin
Gifted as a part of #anuaambassadors....](https://images.od.modash.io/257c33921bd3e058ebe93ef9cba15c3b7765662a)
marium.ko x Anua
![Instagram post by @marium.ko for Anua. Caption reads: [...] circles and fine lines with the ANUA Retinol....](https://images.od.modash.io/c273be0f3bd63895cc6e7e866aa5284662d05791)
![Instagram post by @marium.ko for Anua. Caption reads: [...] new glow.
Thank you 2025 and @anua_global....](https://images.od.modash.io/139b8818d5acefddf0f792d831ac5ac9f9c3f42b)
![Instagram post by @marium.ko for Anua. Caption reads: [...] & uneven tone? 🌙☀️
With ANUA Niacinamide....](https://images.od.modash.io/6b8e3bef837c0f860af9fb51b318fc013ea2a8b2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Anua had the most influencer activity. 28.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (7%)
- United Kingdom (6.9%)
- Italy (6.5%)
Anua's influencer activity by market
Here is another example of Anua collaborating with an influencer in United States.
elnaz_golrokh x Anua
Anua's influencer activity vs. related brands
Anua competes with Axis-y and Beauty of Joseon in K-beauty skincare that’s frequently compared in ingredient breakdowns and routine recommendations. They target similar audiences seeking calming, barrier-friendly products and viral “holy grail” picks.
Total influencer content
Anua vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beauty Of Joseon leads with 5.1k sponsored posts, significantly outpacing Axis-y (2.4k posts) and Anua (2.3k posts). Across all three brands, the average volume is 3.3k posts, indicating mature, scaled influencer programs. Beauty Of Joseon has more than twice as many total posts as Anua and Axis-y.
By social platform
Anua vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Anua leads on Instagram, while Beauty Of Joseon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Beauty Of Joseon at 5.1k, Axis-y at 1k, Anua at 11 posts. Anua's activity is particularly concentrated on Instagram. Beauty Of Joseon has far more TikTok posts than Anua and Axis-y, while Anua has far more Instagram posts than Axis-y and Beauty Of Joseon.
By geographical market
Anua vs. related brands influencer activity (by country)
Estimated sponsored posts in Anua's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (1.2k posts, 23.8%), Malaysia (608 posts, 11.9%), India (603 posts, 11.8%), suggesting a Asia focus, while Anua leads in United Kingdom with 159 posts (6.9%). Looking at United States specifically, the split is Beauty Of Joseon at 1.2k posts (23.8%), Anua at 658 posts (28.5%), Axis-y at 508 posts (21%). Anua's strength in United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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