Anua Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 22.3k pieces of influencer content sponsored by Anua over the last 12 months.

This report breaks down where & how Anua invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Anua, see here: Anua influencers.

Influencer activity throughout the year

Anua's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Anua's influencer output appears relatively consistent throughout the year, averaging about 1.9k sponsored posts per month. January recorded the highest volume at 3.1k posts (66% above average), while March was the quietest at 1.4k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Anua's sponsored influencer collaborations break down by social platform:

• TikTok: 11.4k posts (51%)
• Instagram: 10.8k posts (48.5%)
• YouTube: 110 posts (0.5%)

TikTok influencer marketing is a clear focus for Anua.

Here are 3 examples of Anua's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

deepika_jaskirat_ x Anua

deepika_jaskirat_

@deepika_jaskirat_

07 Oct, 25

6.9M

54.3k

[...] Acid 100 Moisturising Cream by @anua_global 2️⃣ 345 Relief Cream by Dr. Alhea [...]

Influencer bio

📍Vancouver 🇨🇦 Beauty Content Creator Worked with 500+ Brands ✨ 📧 artbydeepikaa@gmail.com

Collaboration metrics

Post views6.9M

Post EMV $212.6k

More influencer data

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ariellcastillo x Anua

ariellcastillo

@ariellcastillo

13 Aug, 25

5.8M

146.7k

[...] skin 😭 brb going to order more now 🥺 #anuasuperbrandday #allspotoneserum [...]

Influencer bio

🧖🏻‍♀️science backed beauty 💌collab@aerelychacon.com

Collaboration metrics

Post views5.8M

Post EMV $123.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

JesssFam x Anua

JesssFam

@JesssFam

12 Mar, 26

698.2k

20k

[...] starting the morning w/ this dreamy @anua serum, snacks, and lots of yawning 🥱 [...]

Influencer bio

What’s up, fam! My name is Jess and for the last 16 years I've been sharing my chaotic life with my growing family as a young mommy/lifestyle vlogger. I started out on YouTube as a teen mom, and now my husband and I have 7 children (ages 9-16) that make up our big, beautiful blended family. I have 4 kids from previous relationships, my husband has 2 kids from a previous marriage, and we have 1 child together. Join our family of 9 for new videos every other day! CONFUSED? HERE'S OUR STORY: https://www.youtube.com/watch?v=JSZcFe6WhV4 BUSINESS INQUIRIES: management@jesssfam.org ♡♡♡♡♡♡♡♡SOCIAL MEDIA♡♡♡♡♡♡♡♡ 📷 INSTAGRAM → https://www.instagram.com/jesssfam/ 📷 TIKTOK → https://www.tiktok.com/@jesssfamofficial 📷 FACEBOOK → https://www.facebook.com/jesssfam/

Collaboration metrics

Post views698.2k

Post EMV $22.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 74.1% of partnerships featuring creators averaging <1K views, Anua's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (181.3k avg views/post):

adrionnaaaaaa x Anua

adrionnaaaaaa

@adrionnaaaaaa

14 May, 26

307.2k

6.3k

[...] is my neck glowing like this already 👀✨ @Anua Store US @anua_global #nialongsneck #fyp [...]

Influencer bio

sc fashion • beauty • lifestyle 💌: porterfieldtyleah@gmail.com

Collaboration metrics

Post views307.2k

Post EMV $6.5k

More influencer data

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And here is another example with a smaller creator on TikTok (9.8k avg views/post):

anii.fflores x Anua

anii.fflores

@anii.fflores

17 Oct, 25

24.9k

128

[...] mi piel está más sana y sin acné ✨ #Anua #rutinadeskincare #koreanskincare #acne [...]

Influencer bio

✨Holi✨ Contacto: soyaniflores@gmail.com💌 @Soyaniflores

Collaboration metrics

Post views24.9k

Post EMV $504

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Anua's repeat partnerships

magentavillegas x Anua

magentavillegas

@magentavillegas

27 Sep, 25

42.5k

[...] and well-aging, and this 3-step ANUA PDRN routine has been a glow [...]

magentavillegas

@magentavillegas

30 Dec, 25

10.7k

I swear by this Anua PDRN+Hyaluronic cream because [...]

magentavillegas

@magentavillegas

19 May, 26

320

[...] my skin back to life. The Anua hydrating mist is my go to for [...]

trishlovesskincare x Anua

trishlovesskincare

@trishlovesskincare

19 Jan, 26

128.7k

791

Literally glass skin!🩵✨ Anua PDRN Mist @Anua Store US #anua [...]

trishlovesskincare

@trishlovesskincare

13 Aug, 25

113.3k

644

Anua Serums Set✨ @Anua Store US [...]

trishlovesskincare

@trishlovesskincare

26 Jul, 25

61.7k

163

The only cleanser I need💚 @Anua Store US #anua #anuacleanser [...]

mysistersskin x Anua

mysistersskin

@mysistersskin

20 Nov, 25

510.8k

3.3k

Anua’s Niacinamide + TXA Serum is our [...]

mysistersskin

@mysistersskin

17 Jul, 25

54.1k

672

[...] and can’t get them fully clean. Anua completely understands this and [...]

mysistersskin

@mysistersskin

26 Jan, 26

36.1k

539

[...] using a repair cream like the Anua PDRN Hyaluronic Acid 100 [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (9.8%)
• United Kingdom (6.7%)
• Italy (5.7%)

Here is another example of Anua collaborating with an influencer in United States.

elnaz_golrokh x Anua

elnaz_golrokh

@elnaz_golrokh

23 Jan, 26

6.7M

113.5k

Obsessed with the new ANUA PDRN Collagen Glow Facial Serum Spray. My [...]

Anua's influencer activity vs. related brands

Anua, Beauty Of Joseon, and Round Lab are K-beauty skincare brands that compete for the same sensitive-skin and barrier-care audience. Their influencer strategies commonly center on ingredient storytelling, calming routines, and viral hero-product recommendations.

Total influencer content

Anua leads with 22.3k sponsored posts, significantly outpacing Beauty Of Joseon (14.9k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 13.8k posts, indicating mature, scaled influencer programs.

By social platform

Anua leads on Instagram and YouTube, while Beauty Of Joseon leads on TikTok. The gap is most notable on Instagram, with Anua at 10.8k, Beauty Of Joseon at 0, Round Lab at 0 posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. Instagram activity is heavily concentrated in Anua, while Beauty Of Joseon and Round Lab show no Instagram posts here.

By geographical market

Anua has the highest estimated sponsored-post volume in United States (6.5k posts, 29.1%), United Kingdom (1.5k posts, 6.7%), while Beauty Of Joseon has the highest estimated sponsored-post volume in India (4.8k posts, 32.4%), Bulgaria (2.3k posts, 15.4%). Looking at United States specifically, the split is Anua at 6.5k posts (29.1%), Beauty Of Joseon at 3.9k posts (26.5%). Anua's strength in United States and United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.