We analyzed 12.8k pieces of influencer content sponsored by Beauty Of Joseon over the last 12 months.
This report breaks down where & how Beauty Of Joseon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beauty Of Joseon, see here: Beauty Of Joseon influencers.
Beauty Of Joseon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Beauty Of Joseon's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. January recorded the highest volume at 1.6k posts (52% above average), while March was the quietest at 501 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beauty Of Joseon's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beauty Of Joseon.
Here are 2 examples of Beauty Of Joseon's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Cakepop boi🍭 Email💌 daesung@sensitiveones.co
Collaboration metrics
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Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Beauty Of Joseon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 44.8% of partnerships featuring creators averaging <1K views, Beauty Of Joseon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.1M avg views/post):
Influencer bio
MakeupTime is StoryTime Chicago 🇺🇸 PR: AnharAwadh32@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
building @4amskin + having fun doing it roster@thehazeagency.com nyc
Collaboration metrics
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Out of 6.6k unique influencers in our dataset, 589 of them (9%) posted content for Beauty Of Joseon in 3 or more separate calendar months. The most consistent partner is @lailapaul7, who has collaborated across 13 months with 33 total posts.
Here are 3 examples of Beauty Of Joseon's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Beauty Of Joseon had the most influencer activity. 38.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Beauty Of Joseon collaborating with an influencer in United States.
Beauty Of Joseon competes with Round Lab and COSRX in K-beauty staples that are routinely compared in sunscreen and hydration-focused content. All three win with ingredient-led storytelling and strong creator-driven social proof.
Total sponsored posts tracked (last 12 months)
COSRX leads with 29.2k sponsored posts, significantly outpacing Beauty Of Joseon (12.8k posts) and Round Lab (4.4k posts). Across all three brands, the average volume is 15.5k posts, indicating mature, scaled influencer programs. COSRX has more than twice as many posts as Beauty Of Joseon and several times more than Round Lab.
Sponsored posts by platform
Beauty Of Joseon leads on YouTube, while COSRX has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with COSRX at 21.1k, Beauty Of Joseon at 12.8k, Round Lab at 4.4k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On TikTok, COSRX has notably more posts than Beauty Of Joseon and several times more than Round Lab.
Estimated sponsored posts in Beauty Of Joseon's top markets
COSRX has the highest estimated sponsored-post volume in United States (6.6k posts, 22.5%), Japan (5.9k posts, 20.1%), India (4.6k posts, 15.9%), suggesting a Asia focus, while Beauty Of Joseon leads in Brazil with 2.2k posts (17.3%). Looking at United States specifically, the split is COSRX at 6.6k posts (22.5%), Beauty Of Joseon at 4.9k posts (38.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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