Beauty Of Joseon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.0k pieces of influencer content sponsored by Beauty Of Joseon over the last 12 months.
This report breaks down where & how Beauty Of Joseon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beauty Of Joseon, see here: Beauty Of Joseon influencers.
Influencer activity throughout the year
Beauty Of Joseon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beauty Of Joseon's influencer activity by month
Number of sponsored posts
Beauty Of Joseon's sponsored post volume peaks in January with 802 posts, 92% higher than the monthly average of 418. March recorded the lowest activity at 171 posts, 59% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beauty Of Joseon's sponsored influencer collaborations break down by social platform:
- TikTok: 5.0k posts (99.4%)
- Instagram: 24 posts (0.5%)
- YouTube: 6 posts (0.1%)
Beauty Of Joseon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beauty Of Joseon.
Here are 3 examples of Beauty Of Joseon's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
kaisercoby x Beauty Of Joseon
![Instagram post by @kaisercoby for Beauty Of Joseon. Caption reads: [...] routine ✨
I’m in loveee with the....](https://images.od.modash.io/27a6d05373882be2d93e49eadda9ae8a6151ae91)
Influencer bio
beauty expert • content creator makeup + skincare educator ✉️: info@kaisercoby.com
Collaboration metrics
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daesung98 x Beauty Of Joseon
![TikTok post by @daesung98 for Beauty Of Joseon. Caption reads: [...] too😒 Daily Tinted sunscreen from @Beauty of....](https://images.od.modash.io/4e2079ba1c6a0d4a24500162f8c5da3f85336c24)
Influencer bio
Cakepop boi🍭 Email💌 daesung@sensitiveones.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
MorganTurnerMakeup x Beauty Of Joseon
Influencer bio
Full-time Makeup Reviewer 🎬 Enthusiastic about the hottest new releases, launches, and popular makeup 💄 Former Professional Wedding Makeup Artist 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.3%
- Carousels: 0.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beauty Of Joseon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beauty Of Joseon's influencers average views (TikTok)
Based on each influencer's average views per post
With 61.6% of partnerships featuring creators averaging <1K views, Beauty Of Joseon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.7M avg views/post):
anharbeauty x Beauty Of Joseon
![TikTok post by @anharbeauty for Beauty Of Joseon. Caption reads: [...] و التجاعيد تحت العين الشركة: @Beauty of....](https://images.od.modash.io/65abd67207990afd9f0afde6a89e4f05b6c471b8)
Influencer bio
MakeupTime is StoryTime Chicago 🇺🇸 PR: AnharAwadh32@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
rayandmumma x Beauty Of Joseon
![TikTok post by @rayandmumma for Beauty Of Joseon. Caption reads: [...] found her favorite eye patches??? @Beauty of....](https://images.od.modash.io/31d54482871cd2074579cf5879ef5f2677139259)
Influencer bio
SAHM who shares bit of everything ✨ 🇳🇵 ⮕ 🇺🇸 💌 parimallathakuri@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beauty Of Joseon's repeat partnerships
Out of 3k unique influencers in our dataset, 200 of them (7%) posted content for Beauty Of Joseon in 3 or more separate calendar months. The most consistent partner is @lailapaul7, who has collaborated across 12 months with 29 total posts.
Here are 3 examples of Beauty Of Joseon's repeat influencer partnerships, with links to the sponsored content.
lailapaul7 x Beauty Of Joseon
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] each day at a time💗 @Beauty of Joseon ....](https://images.od.modash.io/8153fa298670dc7c28ebb375652a04d857c9c656)
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] never not talk about the @Beauty of Joseon....](https://images.od.modash.io/15d1ab746f68fcb16cb0eeb5e6207cef32a56037)
bombshelltb x Beauty Of Joseon
![TikTok post by @bombshelltb for Beauty Of Joseon. Caption reads: [...] way it’s GIVING SKIN !!! @Beauty of Joseon....](https://images.od.modash.io/ab5b5c0b62591c760c082514380a7133f81f0899)
![TikTok post by @bombshelltb for Beauty Of Joseon. Caption reads: [...] if you’d like 🙂↔️🙌🏽 @Beauty of Joseon US....](https://images.od.modash.io/f46340973675398a629c867fad7eafc189833904)
![TikTok post by @bombshelltb for Beauty Of Joseon. Caption reads: [...] SPF skin tints from @Beauty of Joseon are....](https://images.od.modash.io/f9b1409236dbe861087cf4b3121f0875e231ce15)
thenotarichgirl x Beauty Of Joseon
![TikTok post by @thenotarichgirl for Beauty Of Joseon. Caption reads: Beauty of Joseon Glow Deep Serum @Beauty of [...].](https://images.od.modash.io/022f259c40ec040362e38f605425aed3142d61f8)
![TikTok post by @thenotarichgirl for Beauty Of Joseon. Caption reads: Beauty of Joseon Gel Cleanser @Beauty of [...].](https://images.od.modash.io/606ddf97c88fd2e225ac7e57927919a4864875d6)
![TikTok post by @thenotarichgirl for Beauty Of Joseon. Caption reads: Beauty of Joseon Glow Serum Benefits [...].](https://images.od.modash.io/ef3e9809374e0a6166a5591227b575f27b2a6cbe)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, Malaysia is where Beauty Of Joseon had the most influencer activity. 30.1% of their live influencer content in the last 12 months was posted by Malaysian influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (24.1%)
- India (12.1%)
- United Kingdom (6.4%)
Beauty Of Joseon's influencer activity by market
Here is another example of Beauty Of Joseon collaborating with an influencer in Malaysia.
rosieseabrook x Beauty Of Joseon
Beauty Of Joseon's influencer activity vs. related brands
Beauty of Joseon competes with COSRX and Anua in K-beauty skincare focused on gentle actives and barrier-friendly routines. They share similar influencer ecosystems built on ingredient education, calming claims, and “glass skin” results.
Total influencer content
Beauty Of Joseon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 11.6k sponsored posts, significantly outpacing Beauty Of Joseon (5k posts) and Anua (2.3k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. COSRX has more than twice as many total posts as Beauty Of Joseon and Anua.
By social platform
Beauty Of Joseon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Beauty Of Joseon leads on YouTube, while COSRX has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with COSRX at 8.7k, Beauty Of Joseon at 5k, Anua at 11 posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On TikTok, Beauty Of Joseon and COSRX have far more posts than Anua.
By geographical market
Beauty Of Joseon vs. related brands influencer activity (by country)
Estimated sponsored posts in Beauty Of Joseon's top markets
COSRX has the highest estimated sponsored-post volume in Japan (2.6k posts, 22.3%), United States (2.6k posts, 22%), India (1.6k posts, 14%), suggesting a Asia focus, while Beauty Of Joseon leads in Malaysia with 1.5k posts (30.1%), while Anua leads in United Kingdom with 159 posts (6.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- EVRY JEWELS's Influencer Marketing Strategy
- Hairburst's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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