Beauty Of Joseon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 12.8k pieces of influencer content sponsored by Beauty Of Joseon over the last 12 months.
This report breaks down where & how Beauty Of Joseon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beauty Of Joseon, see here: Beauty Of Joseon influencers.
Influencer activity throughout the year
Beauty Of Joseon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beauty Of Joseon's influencer activity by month
Number of sponsored posts
Beauty Of Joseon's influencer output appears relatively consistent throughout the year, averaging about 1.1k sponsored posts per month. January recorded the highest volume at 1.5k posts (45% above average), while May was the quietest at 411 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beauty Of Joseon's sponsored influencer collaborations break down by social platform:
- TikTok: 12.7k posts (99.7%)
- YouTube: 42 posts (0.3%)
Beauty Of Joseon's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Beauty Of Joseon.
Here are 2 examples of Beauty Of Joseon's recent sponsored collaborations (one each for TikTok, YouTube).
daesung98 x Beauty Of Joseon
![TikTok post by @daesung98 for Beauty Of Joseon. Caption reads: [...] too😒 Daily Tinted sunscreen from @Beauty of....](https://images.od.modash.io/4e2079ba1c6a0d4a24500162f8c5da3f85336c24)
Influencer bio
Cakepop boi🍭 Email💌 daesung@sensitiveones.co
Collaboration metrics
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jinbaekofficial x Beauty Of Joseon
![YouTube post by @jinbaekofficial for Beauty Of Joseon. Caption reads: [...] (+농부 춘식이 키링 증정) 20,000원 → 13,200원....](https://images.od.modash.io/613723d51fab9f8cbd07e1bad9c90ce779a1508e)
Influencer bio
영국병 말기 백즨경 🇬🇧 숏폼이 특기. 롱폼은 취미. Business: biz@doohocorp.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.3%
- Carousels: 3.7%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beauty Of Joseon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beauty Of Joseon's influencers average views (TikTok)
Based on each influencer's average views per post
With 49% of partnerships featuring creators averaging <1K views, Beauty Of Joseon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (3.1M avg views/post):
anharbeauty x Beauty Of Joseon
![TikTok post by @anharbeauty for Beauty Of Joseon. Caption reads: [...] و التجاعيد تحت العين الشركة: @Beauty of....](https://images.od.modash.io/65abd67207990afd9f0afde6a89e4f05b6c471b8)
Influencer bio
MakeupTime is StoryTime GRWM StoryTelling Beauty creator based in Chicago 🇺🇸 Reviewing and teaching Makeup Business Inquiries: AnharAwadh32@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.6k avg views/post):
faeryenne x Beauty Of Joseon
Influencer bio
content creator beauty makeup 🇫🇷 Collab : DM or faeryenne@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beauty Of Joseon's repeat partnerships
Out of 6.6k unique influencers in our dataset, 565 of them (9%) posted content for Beauty Of Joseon in 3 or more separate calendar months. The most consistent partner is @lailapaul7, who has collaborated across 12 months with 25 total posts.
Here are 3 examples of Beauty Of Joseon's repeat influencer partnerships, with links to the sponsored content.
lailapaul7 x Beauty Of Joseon
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] never not talk about the @Beauty of Joseon....](https://images.od.modash.io/15d1ab746f68fcb16cb0eeb5e6207cef32a56037)
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] hydrated skin🍚🍚🍚 ad @Beauty of Joseon....](https://images.od.modash.io/dee5f1d2c493732381d76aad76e7fa0e17de0de7)
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] is my new fave😍😍😍 ad @Beauty of Joseon....](https://images.od.modash.io/f7242a5c0b125206581081eae807ac3f347f169f)
thenotarichgirl x Beauty Of Joseon
![TikTok post by @thenotarichgirl for Beauty Of Joseon. Caption reads: Beauty of Joseon Dynasty Cream @Beauty of [...].](https://images.od.modash.io/ce6d7c46b96a7b099a81633b319cfb22ce21d9fd)
![TikTok post by @thenotarichgirl for Beauty Of Joseon. Caption reads: Beauty of Joseon Serum used for acne scars. [...].](https://images.od.modash.io/6eb19d5a00b3cb95d78c7c3f4a177f864f5f1a83)
daesung98 x Beauty Of Joseon
![TikTok post by @daesung98 for Beauty Of Joseon. Caption reads: [...] Toner: BOJ Milk Toner #beautyofjoseonpartner....](https://images.od.modash.io/431a400b7c7b10e5443f7e2a9e15d36f6c7b3346)
![TikTok post by @daesung98 for Beauty Of Joseon. Caption reads: [...] to get rejecting 🤕 #beautyofjoseonpartner....](https://images.od.modash.io/5d8aa36a7e7545a05ddd7166879962a23a8279df)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beauty Of Joseon had the most influencer activity. 65.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (14.3%)
- Canada (5.4%)
- Indonesia (3.6%)
Beauty Of Joseon's influencer activity by market
Here is another example of Beauty Of Joseon collaborating with an influencer in United States.
kristy.sarah x Beauty Of Joseon
![TikTok post by @kristy.sarah for Beauty Of Joseon. Caption reads: [...] errands 🤪 dewy and glazed with my @Beauty....](https://images.od.modash.io/d0dd2bf4e9aa599d4c427e3a7a24a2285aa18402)
Beauty Of Joseon's influencer activity vs. related brands
COSRX and Anua compete with Beauty of Joseon within the K-beauty skincare ecosystem, sharing similar ingredient-driven positioning and a creator pipeline built on routine content and testimonials.
Total influencer content
Beauty Of Joseon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 34.9k sponsored posts, significantly outpacing Anua (21.3k posts) and Beauty Of Joseon (12.8k posts). Across all three brands, the average volume is 23k posts, indicating mature, scaled influencer programs.
By social platform
Beauty Of Joseon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Anua leads on Instagram and COSRX leads on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 27.5k, Beauty Of Joseon at 12.7k, Anua at 11.3k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. Beauty Of Joseon shows little to no Instagram posting compared with COSRX and Anua, while TikTok activity is substantially higher than YouTube for all three brands.
By geographical market
Beauty Of Joseon vs. related brands influencer activity (by country)
Estimated sponsored posts in Beauty Of Joseon's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (8.4k posts, 65.6%), Canada (690 posts, 5.4%), suggesting a North America focus, while COSRX has the highest estimated sponsored-post volume in Japan (6.6k posts, 18.9%), India (6.5k posts, 18.7%), suggesting a Asia focus, while Anua leads in United Kingdom with 1.4k posts (6.5%). Looking at United States specifically, the split is Beauty Of Joseon at 8.4k posts (65.6%), COSRX at 6.5k posts (18.5%), Anua at 5.9k posts (27.7%). Beauty Of Joseon's strength in United States may indicate a home-market focus, while COSRX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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