Beauty Of Joseon Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 17.6k pieces of influencer content sponsored by Beauty Of Joseon over the last 12 months.
This report breaks down where & how Beauty Of Joseon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Beauty Of Joseon, see here: Beauty Of Joseon influencers.
Influencer activity throughout the year
Beauty Of Joseon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Beauty Of Joseon's influencer activity by month
Number of sponsored posts
Beauty Of Joseon's sponsored post volume peaks in July with 2.5k posts, 71% higher than the monthly average of 1.5k. September recorded the lowest activity at 953 posts, 35% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beauty Of Joseon's sponsored influencer collaborations break down by social platform:
- TikTok: 17.6k posts (99.6%)
- YouTube: 68 posts (0.4%)
Beauty Of Joseon's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Beauty Of Joseon.
Here are 2 examples of Beauty Of Joseon's recent sponsored collaborations (one each for TikTok, YouTube).
lailapaul7 x Beauty Of Joseon
Influencer bio
📍-UK I test viral K-beauty so you don’t have to 🧴 💌 laila.paul@outreachtalentgroup.com
Collaboration metrics
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코스트빠 x Beauty Of Joseon
![YouTube post by @코스트빠 for Beauty Of Joseon. Caption reads: [...] 조선미녀를 코스트코 온라인에서도 만나보세요! 👉 인삼 아이크림....](https://images.od.modash.io/ff1f85c39a4fae716c080f1e2b90c8dbfff83cbd)
Influencer bio
🛒코스트코 할인정보 🎁코스트코 신상품 📦코스트코의 모든제품 언박싱&리뷰😎 🌈실제사용후기만 😘 코스트코에 빠져 리워드 100만원씩 받는 여성의 코스트코 제품리뷰 위주의 채널입니다 E-mail: cyfnb@naver.com Insta:costbba
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Beauty Of Joseon are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Beauty Of Joseon's influencers average views (TikTok)
Based on each influencer's average views per post
With 58.4% of partnerships featuring creators averaging <1K views, Beauty Of Joseon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.1M avg views/post):
kiki.13521 x Beauty Of Joseon
![TikTok post by @kiki.13521 for Beauty Of Joseon. Caption reads: [...] //Available at Sephora and....](https://images.od.modash.io/d3cbf4fb85c2ec45d5092737506fa0f98f17e7b1)
Influencer bio
main @qxnn190 ig: kiki.17650
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.8k avg views/post):
izoriaa_ x Beauty Of Joseon
![TikTok post by @izoriaa_ for Beauty Of Joseon. Caption reads: [...] ROUTINE 🌙 💕✨Eyes patch / serum : @Beauty....](https://images.od.modash.io/35793d44a5afe8e4b01a8dbdbddfb9f135909ea7)
Influencer bio
🇫🇷 FRENCHIE IN USA🇺🇸 Florida☀️📍 Wife💍🇭🇹•Lifestyle🏡•Equestrian 🐎 izoria.collab@gmail.com ✝️ I love Jesus & my Husband💕
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Beauty Of Joseon's repeat partnerships
Out of 10.3k unique influencers in our dataset, 675 of them (7%) posted content for Beauty Of Joseon in 3 or more separate calendar months. The most consistent partner is @maddiemontoy2, who has collaborated across 11 months with 21 total posts.
Here are 3 examples of Beauty Of Joseon's repeat influencer partnerships, with links to the sponsored content.
maddiemontoy2 x Beauty Of Joseon
![TikTok post by @maddiemontoy2 for Beauty Of Joseon. Caption reads: @Beauty of Joseon US Revive Under eye serum [...].](https://images.od.modash.io/7c6799703e637e6eaff92bcd33408af27eadff4f)
![TikTok post by @maddiemontoy2 for Beauty Of Joseon. Caption reads: @Beauty of Joseon Under Eye Serum is by far [...].](https://images.od.modash.io/63e764b21e6d23e811651bb58675de621eb23faa)
![TikTok post by @maddiemontoy2 for Beauty Of Joseon. Caption reads: @Beauty of Joseon US has some amazing [...].](https://images.od.modash.io/fb5615cbde287d794acd74c6f82a46c87b283109)
lailapaul7 x Beauty Of Joseon
![TikTok post by @lailapaul7 for Beauty Of Joseon. Caption reads: [...] are such a hack😍😍😍 ad @Beauty of Joseon....](https://images.od.modash.io/51be2147aeb2754f6b4a2e4d91268a917f63be30)
craftglow.mami x Beauty Of Joseon
![TikTok post by @craftglow.mami for Beauty Of Joseon. Caption reads: [...] how skincare should be. #BeautyOfJoseon....](https://images.od.modash.io/c2a00572a7b79fb23419cb3a9c98681540349cf6)
![TikTok post by @craftglow.mami for Beauty Of Joseon. Caption reads: [...] me it starts with this 🥰 #BeautyOfJoseon....](https://images.od.modash.io/ba08db8a4bfd9dbd1ac4f690f013dca875915a46)
![TikTok post by @craftglow.mami for Beauty Of Joseon. Caption reads: [...] Tiny bumps? This Beauty of Joseon AHA BHA....](https://images.od.modash.io/fed7ed046ba8253cd1599d381e16957da8493282)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Beauty Of Joseon had the most influencer activity. 54.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- South Korea (13.3%)
- India (12.5%)
- United Kingdom (5.3%)
Beauty Of Joseon's influencer activity by market
Here is another example of Beauty Of Joseon collaborating with an influencer in United States.
amandaa_solis x Beauty Of Joseon
Beauty Of Joseon's influencer activity vs. related brands
COSRX and Anua compete directly with Beauty Of Joseon in K-beauty skincare, sharing overlapping retail discovery and creator review ecosystems. All three win through routine education, ingredient narratives, and viral hero products.
Total influencer content
Beauty Of Joseon vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49k sponsored posts, significantly outpacing Anua (22.8k posts) and Beauty Of Joseon (17.6k posts). Across all three brands, the average volume is 29.8k posts, indicating mature, scaled influencer programs.
By social platform
Beauty Of Joseon vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Anua leads on Instagram and COSRX leads on TikTok and YouTube. The gap is most notable on TikTok, with COSRX at 44.2k, Beauty Of Joseon at 17.6k, Anua at 10.9k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. Instagram mentions are much higher for Anua and COSRX than for Beauty Of Joseon.
By geographical market
Beauty Of Joseon vs. related brands influencer activity (by country)
Estimated sponsored posts in Beauty Of Joseon's top markets
COSRX has the highest estimated sponsored-post volume in United States (11k posts, 22.2%), Japan (11k posts, 21.9%), India (5.7k posts, 11.6%), suggesting a Asia focus, while Beauty Of Joseon leads in South Korea with 2.3k posts (13.3%), while Anua leads in United Kingdom with 1.3k posts (5.8%). Looking at United States specifically, the split is COSRX at 11k posts (22.2%), Beauty Of Joseon at 9.6k posts (54.6%), Anua at 6.9k posts (30.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- Anua's Influencer Marketing Strategy
- SOUNDPEATS's Influencer Marketing Strategy
- Yomoment's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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