Beauty Of Joseon Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 16.7k pieces of influencer content sponsored by Beauty Of Joseon over the last 12 months.

This report breaks down where & how Beauty Of Joseon invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Beauty Of Joseon, see here: Beauty Of Joseon influencers.

Influencer activity throughout the year

Beauty Of Joseon's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Beauty Of Joseon's influencer output appears relatively consistent throughout the year, averaging about 1.4k sponsored posts per month. June recorded the highest volume at 2.4k posts (74% above average), while March was the quietest at 1k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Beauty Of Joseon's sponsored influencer collaborations break down by social platform:

• TikTok: 16.6k posts (99.6%)
• YouTube: 61 posts (0.4%)

TikTok influencer marketing is a clear focus for Beauty Of Joseon.

Here are 2 examples of Beauty Of Joseon's recent sponsored collaborations (one each for TikTok, YouTube).

lailapaul7 x Beauty Of Joseon

lailapaul7

@lailapaul7

07 Oct, 25

9.5M

336.8k

I will never not talk about the @Beauty of Joseon eye serum😍 ad during AMZ Prime Day [...]

Influencer bio

📍-UK 💌 - laila.paul@outreachtalentgroup.com

Collaboration metrics

Post views9.5M

Post EMV $206.8k

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코스트빠 x Beauty Of Joseon

코스트빠

@코스트빠

27 Feb, 26

267.4k

1k

[...] 조선미녀를 코스트코 온라인에서도 만나보세요! 👉 인삼 아이크림 @beautyofjoseon_kr #조선미녀 #코스트코추천템 #코스트코화장품 #코스트코뷰티 [...]

Influencer bio

🛒코스트코 할인정보 🎁코스트코 신상품 📦코스트코의 모든제품 언박싱&리뷰😎 🌈실제사용후기만 😘 코스트코에 빠져 리워드 100만원씩 받는 여성의 코스트코 제품리뷰 위주의 채널입니다 E-mail: cyfnb@naver.com Insta:costbba

Collaboration metrics

Post views267.4k

Post EMV $8.1k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 56.2% of partnerships featuring creators averaging <1K views, Beauty Of Joseon's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.0M avg views/post):

kiki.13521 x Beauty Of Joseon

kiki.13521

@kiki.13521

24 Apr, 26

4.6M

44.7k

[...] //Available at Sephora and beautyofjoseon.com 🫶🏽 @Beauty of Joseon US [...]

Influencer bio

main @qxnn190 ig: kiki.17650

Collaboration metrics

Post views4.6M

Post EMV $94.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

izoriaa_ x Beauty Of Joseon

izoriaa_

@izoriaa_

16 Jul, 26

12.4k

1.4k

[...] ROUTINE 🌙 💕✨Eyes patch / serum : @Beauty of Joseon *produits offerts* #retinal [...]

Influencer bio

🇫🇷 FRENCH GIRL IN USA🇺🇸 Florida☀️📍 WIFE💍🇭🇹// Lifestyle💆🏽‍♀️Travel✈️ Beauty💄 📥 izoriaa_@iflytalent.com Jésus contrôle,son Saint Esprit vit en moi✝️

Collaboration metrics

Post views12.4k

Post EMV $320

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Beauty Of Joseon's repeat partnerships

lailapaul7 x Beauty Of Joseon

lailapaul7

@lailapaul7

07 Oct, 25

9.5M

336.8k

[...] never not talk about the @Beauty of Joseon eye serum😍 ad during AMZ [...]

lailapaul7

@lailapaul7

14 Aug, 25

4.1M

55.1k

[...] hydrated skin🍚🍚🍚 ad @Beauty of Joseon #kbeauty #rice

lailapaul7

@lailapaul7

23 Aug, 25

3.9M

37.5k

[...] is my new fave😍😍😍 ad @Beauty of Joseon #spf #uvcamera

maddiemontoy2 x Beauty Of Joseon

maddiemontoy2

@maddiemontoy2

04 Feb, 26

2.5k

20

@Beauty of Joseon US Revive Under eye serum [...]

maddiemontoy2

@maddiemontoy2

09 Nov, 25

2k

21

@Beauty of Joseon Under Eye Serum is by far [...]

maddiemontoy2

@maddiemontoy2

13 Apr, 26

1.9k

9

@Beauty of Joseon US has some amazing [...]

craftglow.mami x Beauty Of Joseon

craftglow.mami

@craftglow.mami

02 Mar, 26

1.7k

12

[...] how skincare should be. #BeautyOfJoseon #AHABHASerum [...]

craftglow.mami

@craftglow.mami

28 Mar, 26

1.6k

8

[...] me it starts with this 🥰 #BeautyOfJoseon #GreenPlumCleanser [...]

craftglow.mami

@craftglow.mami

29 Mar, 26

1.4k

4

[...] Tiny bumps? This Beauty of Joseon AHA BHA Serum gently [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Czech Republic (30.6%)
• United Kingdom (5.5%)
• India (4.4%)

Here is another example of Beauty Of Joseon collaborating with an influencer in United States.

kristy.sarah x Beauty Of Joseon

kristy.sarah

@kristy.sarah

15 Dec, 25

7.6M

217k

[...] errands 🤪 dewy and glazed with my @Beauty of Joseon dynasty cream for that glass skin [...]

Beauty Of Joseon's influencer activity vs. related brands

COSRX and Round Lab compete with Beauty Of Joseon for K-beauty shoppers focused on calming, barrier-friendly skincare. All three brands trend in similar influencer formats like sunscreen rankings, toner comparisons, and routine breakdowns.

Total influencer content

COSRX leads with 49.4k sponsored posts, significantly outpacing Beauty Of Joseon (16.7k posts) and Round Lab (4.3k posts). Across all three brands, the average volume is 23.5k posts, indicating mature, scaled influencer programs. COSRX has nearly three times as many total posts as Beauty Of Joseon and more than ten times as many as Round Lab.

By social platform

Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, Beauty Of Joseon at 16.6k, Round Lab at 4.3k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. COSRX has several times more posts than Beauty Of Joseon and Round Lab on both Instagram and TikTok.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Beauty Of Joseon has the highest estimated sponsored-post volume in Czech Republic (5.1k posts, 30.6%), United Kingdom (918 posts, 5.5%), suggesting a Europe focus. Looking at United States specifically, the split is COSRX at 9.9k posts (20.1%), Beauty Of Joseon at 6.2k posts (37.3%). Beauty Of Joseon's strength in United Kingdom may indicate a home-market focus, while COSRX shows broader regional investment.