Adanola Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 301 pieces of influencer content sponsored by Adanola over the last 12 months.
This report breaks down where & how Adanola invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Adanola, see here: Adanola influencers.
Influencer activity throughout the year
Adanola's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Adanola's influencer activity by month
Number of sponsored posts
Adanola's influencer output appears relatively consistent throughout the year, averaging about 37 sponsored posts per month. January recorded the highest volume at 48 posts (30% above average), while December was the quietest at 29 posts.
Adanola's influencer activity by month (views)
Total views on sponsored video posts
January generated the most views at 14.7M, while September recorded the least at 403.8k. Across all tracked posts in the 12-month window, average views per post were 96.7k. The peak month for views aligns with peak post volume, suggesting views may be partly volume-driven. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @quinnknapp, generated 6.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Adanola's sponsored influencer collaborations break down by social platform:
- Instagram: 221 posts (73.4%)
- TikTok: 79 posts (26.2%)
- YouTube: 1 posts (0.3%)
Adanola's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Adanola.
Here are 3 examples of Adanola's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
marsha_du_ x Adanola
![Instagram post by @marsha_du_ for Adanola. Caption reads: [...] with a friend>>>
New seamless outfit....](https://images.od.modash.io/1aadf65e973d9e80021696956cb7ed0d00f88191)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
quinnknapp x Adanola
![TikTok post by @quinnknapp for Adanola. Caption reads: [...] a lot of time šš«¶š¼šŖš¼ seamless set:....](https://images.od.modash.io/673b00451d215edf06e6028bf2db9ec68c1b41be)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
katarinakrebs1 x Adanola
![YouTube post by @katarinakrebs1 for Adanola. Caption reads: [...] https://c.klarna.com/al/E9Gd/
White adanola....](https://images.od.modash.io/2300972cc3844d460e50b303770906c1a9292dc3)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 75.1%
- Reels: 24.9%
š” Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Adanola are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Adanola's influencers average views (Instagram)
Based on each influencer's average views per post
With 28.9% of partnerships featuring creators averaging 1K-5K views, Adanola's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 28.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (46.3k avg views/post):
goodmannersstyle x Adanola
![Instagram post by @goodmannersstyle for Adanola. Caption reads: [...] built in šš»
Coat @sezane
Leggings....](https://images.od.modash.io/2c1ff2832eac0eab09cc8b8616726c2289fcb0fc)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.1k avg views/post):
adrianalimakorea x Adanola
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Adanola's repeat partnerships
Out of 214 unique influencers in our dataset, 20 of them (9%) posted content for Adanola in 3 or more separate calendar months. The most consistent partner is @katageridou, who has collaborated across 6 months with 8 total posts.
Here are 3 examples of Adanola's repeat influencer partnerships, with links to the sponsored content.
katageridou x Adanola
![Instagram post by @katageridou for Adanola. Caption reads: š©°š©· @adanola
.
.
#ad#pilates [...].](https://images.od.modash.io/a9c05eae008fd2127f0a3f692ae8f67b063ce614)
![Instagram post by @katageridou for Adanola. Caption reads: Obliques š¤ @adanola
.
.
#ad#pilates [...].](https://images.od.modash.io/d8091ea036829c1f36bbf5b1e7e986a797432334)
![Instagram post by @katageridou for Adanola. Caption reads: Clamshells ā¤ļøāš„ @adanola
.
.
#ad#pilates [...].](https://images.od.modash.io/a3546d9220657ce18caeb9a4713ba16619a4a5b0)
goodmannersstyle x Adanola
![Instagram post by @goodmannersstyle for Adanola. Caption reads: [...] @bittekairand
Leggings @adanola
Trainers....](https://images.od.modash.io/980147270ad29c06f97aa0498a5691b455cb029c)
emiliasilberg x Adanola
š” Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Adanola's influencer activity vs. related brands
Adanola competes with Alo Yoga and lululemon in premium athleisure and studio-to-street activewear. They target the same lifestyle-driven audience and often win via influencer styling, Pilates content, and elevated basics positioning.
Total influencer content
Adanola vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 8.1k sponsored posts, significantly outpacing lululemon (4k posts) and Adanola (301 posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. Alo Yoga and lululemon have total post counts that are each more than 10 times higher than Adanola.
By social platform
Adanola vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and lululemon leads on TikTok and YouTube. The gap is most notable on Instagram, with Alo Yoga at 7.7k, lululemon at 2.7k, Adanola at 221 posts. Adanola's activity is particularly concentrated on Instagram. On Instagram, Alo Yoga and lululemon each have more than 10 times as many posts as Adanola.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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