Adanola Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.2k pieces of influencer content sponsored by Adanola over the last 12 months.
This report breaks down where & how Adanola invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Adanola, see here: Adanola influencers.
Influencer activity throughout the year
Adanola's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Adanola's influencer activity by month
Number of sponsored posts
Adanola's influencer output appears relatively consistent throughout the year, averaging about 187 sponsored posts per month. January recorded the highest volume at 272 posts (45% above average), while April was the quietest at 54 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Adanola's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (59.5%)
- TikTok: 894 posts (39.9%)
- YouTube: 13 posts (0.6%)
Adanola's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Adanola.
Here are 3 examples of Adanola's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
marsha_du_ x Adanola
![Instagram post by @marsha_du_ for Adanola. Caption reads: [...] with a friend>>> New seamless outfit....](https://images.od.modash.io/1aadf65e973d9e80021696956cb7ed0d00f88191)
Influencer bio
🏃🏽♀️ Track & Field Athlete 👩🏽🔬 BSc Biochem 📧 Collab | Marsha.dunkel@outlook.com
Collaboration metrics
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palomameehan x Adanola
Influencer bio
Professional Dreamer paloma@hermitage.nyc
Collaboration metrics
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MeganOlivia x Adanola
![YouTube post by @MeganOlivia for Adanola. Caption reads: [...] #autumncapsule #falloutfits @Adanola @H&M....](https://images.od.modash.io/fdf4e8f47b54ecf4e94dd2c16b970f920cdd809e)
Influencer bio
hey! welcome to my cosy corner of the internet ☕️🍂 just a girl who shares her love for fashion, wellness and all things cosy… new video is live every sunday at 5pm UK time! check out my other socials! instagram: @meganoliiviia tik tok : @megannolivia PR/collabs: hello@meganoliviaduke.co.uk
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Posts: 60.1%
- Reels: 39.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Adanola are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Adanola's influencers average views (Instagram)
Based on each influencer's average views per post
With 31% of partnerships featuring creators averaging 10K-50K views, Adanola's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (80.6k avg views/post):
moya x Adanola
Influencer bio
paris yael@yaelabrotmanagement.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.8k avg views/post):
dajanarads x Adanola
Influencer bio
los angeles @radceramics_studio @wilhelminamodels
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Adanola's repeat partnerships
Out of 1.4k unique influencers in our dataset, 71 of them (5%) posted content for Adanola in 3 or more separate calendar months. The most consistent partner is @katageridou, who has collaborated across 12 months with 18 total posts.
Here are 3 examples of Adanola's repeat influencer partnerships, with links to the sponsored content.
katageridou x Adanola
![Instagram post by @katageridou for Adanola. Caption reads: 🩰🩷 @adanola . . #ad#pilates [...].](https://images.od.modash.io/a9c05eae008fd2127f0a3f692ae8f67b063ce614)
![Instagram post by @katageridou for Adanola. Caption reads: Obliques 🤎 @adanola . . #ad#pilates [...].](https://images.od.modash.io/d8091ea036829c1f36bbf5b1e7e986a797432334)
![Instagram post by @katageridou for Adanola. Caption reads: 🖤 @adanola . . . #ad#pilates [...].](https://images.od.modash.io/2a8b1da2b071d5219b25d2686751599d491d0f28)
leticiaesparza x Adanola
![Instagram post by @leticiaesparza for Adanola. Caption reads: @adanola new seamless. . Tried and [...].](https://images.od.modash.io/e69db105e571958ff60cd6966233798ec6fe719f)
![Instagram post by @leticiaesparza for Adanola. Caption reads: [...] this past week to teach 🥋🥊 @adanola . .....](https://images.od.modash.io/9c7854f4575ee0c5175ade7f02e6b7ead679a265)
saroveraujla x Adanola
![TikTok post by @saroveraujla for Adanola. Caption reads: [...] #reformer Workout set: @Adanola.](https://images.od.modash.io/6042ef297aa2f5f42c0a9c02487cd5704ac0b9d0)
![TikTok post by @saroveraujla for Adanola. Caption reads: [...] - core circuit 🔥 Wearing: @Adanola •....](https://images.od.modash.io/f37754e68a6cfa6f9e85834330aeb81c094db99a)
![TikTok post by @saroveraujla for Adanola. Caption reads: [...] it shakes 🤍 Workout set: @Adanola....](https://images.od.modash.io/78634db44cef5c83c32f7e36d52d83d2d3d06d30)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Adanola had the most influencer activity. 39.5% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (27.1%)
- France (4.5%)
- Australia (3.1%)
Adanola's influencer activity by market
Here is another example of Adanola collaborating with an influencer in United States.
quinnknapp x Adanola
![TikTok post by @quinnknapp for Adanola. Caption reads: [...] a lot of time 💌🫶🏼💪🏼 seamless set:....](https://images.od.modash.io/673b00451d215edf06e6028bf2db9ec68c1b41be)
Adanola's influencer activity vs. related brands
Adanola competes for minimalist, lifestyle-activewear shoppers with Alo Yoga and lululemon. These brands are strong benchmarks for creator-led styling, studio-to-street positioning, and community-based fitness content.
Total influencer content
Adanola vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
lululemon leads with 31.5k sponsored posts, marginally ahead of Alo Yoga (29.7k posts) and Adanola (2.2k posts). Across all three brands, the average volume is 21.1k posts, indicating mature, scaled influencer programs. Alo Yoga and lululemon each have more than 10 times as many total posts as Adanola.
By social platform
Adanola vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram and YouTube and lululemon leads on TikTok. The gap is most notable on TikTok, with lululemon at 13.9k, Alo Yoga at 4.4k, Adanola at 894 posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram and TikTok, Alo Yoga and lululemon each have many times more posts than Adanola.
By geographical market
Adanola vs. related brands influencer activity (by country)
Estimated sponsored posts in Adanola's top markets
lululemon has the highest estimated sponsored-post volume in United States (16k posts, 49.4%), United Kingdom (2.6k posts, 8.4%), Canada (1.8k posts, 5.6%), suggesting a North America focus, while Alo Yoga leads in Brazil with 2.6k posts (8.6%), while Adanola leads in France with 101 posts (4.5%). Looking at United States specifically, the split is lululemon at 16k posts (49.4%), Alo Yoga at 13k posts (43.2%), Adanola at 607 posts (27.1%). Adanola's strength in France may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Alo Yoga's Influencer Marketing Strategy
- lululemon's Influencer Marketing Strategy
- Bratz's Influencer Marketing Strategy
- In Print We Trust's Influencer Marketing Strategy
- Hairburst's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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