We analyzed 2.1k pieces of influencer content sponsored by Adanola over the last 12 months.
This report breaks down where & how Adanola invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Adanola, see here: Adanola influencers.
Adanola's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Adanola's sponsored post volume peaks in January with 270 posts, 54% higher than the monthly average of 175. July recorded the lowest activity at 45 posts, 74% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Adanola's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Adanola.
Here are 3 examples of Adanola's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
🏃🏽♀️ Track & Field Athlete 👩🏽🔬 BSc Biochem 📧 Collab | Marsha.dunkel@outlook.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
LA kasbistis@gmail.com 🧿
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Welcome 🤍 I share my life in Paris and all the things that I love ! For any inquiries, please write to this email address : karen@studiosonnois.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Adanola are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 31.4% of partnerships featuring creators averaging 10K-50K views, Adanola's strategy suggests cost-efficiency and engagement-focused partnerships. The 1K-5K views segment is also prominent at 27.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (57.9k avg views/post):
Influencer bio
brazilian&spanish based in paris collabs: carlota@carolannperrot.com my niche is having many niches nyc yoga event in bio @alaris.soul yoga teacher
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.1k avg views/post):
Influencer bio
Breast Cancer Survivor 🎀 Level 4 PT & Women’s Health Specialist Rebuild with Gemma Corporate Wellness Speaker Fitness & Cancer Recovery Expert
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.4k unique influencers in our dataset, 51 of them (4%) posted content for Adanola in 3 or more separate calendar months. The most consistent partner is @katageridou, who has collaborated across 10 months with 16 total posts.
Here are 3 examples of Adanola's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Adanola had the most influencer activity. 39.5% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Adanola collaborating with an influencer in United Kingdom.
Adanola competes in elevated activewear/athleisure with Alo Yoga and Beyond Yoga, all targeting similar fitness-and-fashion audiences through outfit styling, studio looks, and creator-led lifestyle content.
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 30k sponsored posts, significantly outpacing Adanola (2.1k posts) and Beyond Yoga (1.2k posts). Across all three brands, the average volume is 11.1k posts, indicating mature, scaled influencer programs. Alo Yoga has far more total posts than Adanola and Beyond Yoga.
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Alo Yoga at 25.5k, Adanola at 1.2k, Beyond Yoga at 826 posts. Alo Yoga's activity is particularly concentrated on Instagram. Alo Yoga has far more posts than Adanola and Beyond Yoga on Instagram and TikTok, and leads on YouTube as well.
Estimated sponsored posts in Adanola's top markets
Alo Yoga has the highest estimated sponsored-post volume in United States (13k posts, 41.7%), Brazil (2.2k posts, 7.3%), United Kingdom (1.4k posts, 4.8%), while Adanola leads in France with 86 posts (4.1%), while Beyond Yoga leads in Canada with 43 posts (3.7%). Looking at United States specifically, the split is Alo Yoga at 13k posts (41.7%), Beyond Yoga at 920 posts (78.4%), Adanola at 580 posts (27.6%). Adanola's strength in France may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.