We analyzed 2.4k pieces of influencer content sponsored by Adanola over the last 12 months.
This report breaks down where & how Adanola invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Adanola, see here: Adanola influencers.
Adanola's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Adanola's influencer output appears relatively consistent throughout the year, averaging about 202 sponsored posts per month. January recorded the highest volume at 265 posts (31% above average), while February was the quietest at 120 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Adanola's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Adanola.
Here are 3 examples of Adanola's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers Adanola are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Adanola's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (45.7k avg views/post, 202.3k followers):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.4k avg views/post, 143.3k followers):
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.5k unique influencers in our dataset, 75 of them (5%) posted content for Adanola in 3 or more separate calendar months. The most consistent partner is @katageridou, who has collaborated across 12 months with 16 total posts.
Here are 3 examples of Adanola's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Adanola had the most influencer activity. 38.1% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Adanola collaborating with an influencer in Australia.
Adanola competes in elevated athleisure with a minimalist aesthetic, making Alo Yoga and lululemon strong benchmarks for similar consumers. These brands overlap on studio-to-street styling content and fitness-lifestyle creator partnerships.
Total sponsored posts tracked (last 12 months)
Alo Yoga leads with 32.7k sponsored posts, significantly outpacing lululemon (4.1k posts) and Adanola (2.4k posts). Across all three brands, the average volume is 13.1k posts, indicating mature, scaled influencer programs. Alo Yoga has far more total posts than Adanola and lululemon.
Sponsored posts by platform
Among these brands, Alo Yoga leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Alo Yoga at 27.6k, lululemon at 2.7k, Adanola at 1.5k posts. Alo Yoga's activity is particularly concentrated on Instagram. On Instagram and TikTok, Alo Yoga has far more posts than Adanola and lululemon.
Estimated sponsored posts in Adanola's top markets
Alo Yoga has the highest estimated sponsored-post volume in United States (14k posts, 43.9%), Brazil (1.8k posts, 5.5%), United Kingdom (1.6k posts, 4.8%), while lululemon leads in Japan with 278 posts (6.7%), while Adanola leads in France with 110 posts (4.5%). Looking at United States specifically, the split is Alo Yoga at 14k posts (43.9%), lululemon at 2.3k posts (56.3%), Adanola at 677 posts (27.8%). Adanola's strength in France may indicate a home-market focus, while Alo Yoga shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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