Axis-y Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.4k pieces of influencer content sponsored by Axis-y over the last 12 months.
This report breaks down where & how Axis-y invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Axis-y, see here: Axis-y influencers.
Influencer activity throughout the year
Axis-y's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Axis-y's influencer activity by month
Number of sponsored posts
Axis-y's influencer output appears relatively consistent throughout the year, averaging about 189 sponsored posts per month. August recorded the highest volume at 264 posts (40% above average), while February was the quietest at 53 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Axis-y's sponsored influencer collaborations break down by social platform:
- Instagram: 1.4k posts (57.3%)
- TikTok: 1.0k posts (42.4%)
- YouTube: 6 posts (0.2%)
Axis-y's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Axis-y.
Here are 3 examples of Axis-y's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
natasha.divo x Axis-y
![Instagram post by @natasha.divo for Axis-y. Caption reads: [...] stellar love brightening....](https://images.od.modash.io/a2224ffb9c6f328e3299b109a67d00a9a3d26d24)
Influencer bio
your beauty girlie natasha@theaceagency.co berlin, germany
Collaboration metrics
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nadina_ioana x Axis-y
Influencer bio
BEAUTY, ASMR 🤍 💌 contact@nadinaioana.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
christendominique x Axis-y
![YouTube post by @christendominique for Axis-y. Caption reads: [...] is prepped right ✨ I’ve been using the....](https://images.od.modash.io/dffcf6982dd4fd80c061e95857423f1c3d61c051)
Influencer bio
Beauty | Lifestyle | Founder of Dominique Cosmetics Empowering beauty inside and out, one video at a time! 💄✨ Follow me for the best in makeup, skincare, and everyday lifestyle tips. From tutorials and product reviews to behind-the-scenes moments, there’s something for everyone. 📅 New videos every week! 📲 Let’s be friends!: TIKTOK: ChristenDominique INSTAGRAM: ChristenDominique SNAPCHAT: Christensnaps FACEBOOK: Christen Dominique ✉️ Business inquiries: info@christendominique.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 93%
- Posts: 7%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Axis-y are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Axis-y's influencers average views (Instagram)
Based on each influencer's average views per post
Axis-y's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.1M avg views/post):
sana_ghauri x Axis-y
![Instagram post by @sana_ghauri for Axis-y. Caption reads: [...] dim your natural radiance. That’s where....](https://images.od.modash.io/ae17e1adc33049a2b92d3129a88f8d30041f4ad3)
Influencer bio
Skincare girlie with hair goals & old-school soul 💄✨ 📍Delhi / Mumbai
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.0k avg views/post):
fueltheglow x Axis-y
![Instagram post by @fueltheglow for Axis-y. Caption reads: [...] go-to for puffy morning eyes: the....](https://images.od.modash.io/dc2080e425cb228dccaf2249004079e299095186)
Influencer bio
skincare & makeup 🪽✨ pr/collabs- glowwithheather777@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Axis-y's repeat partnerships
Out of 1.6k unique influencers in our dataset, 83 of them (5%) posted content for Axis-y in 3 or more separate calendar months. The most consistent partner is @thealluringchic, who has collaborated across 6 months with 10 total posts.
Here are 3 examples of Axis-y's repeat influencer partnerships, with links to the sponsored content.
thealluringchic x Axis-y
![Instagram post by @thealluringchic for Axis-y. Caption reads: [...] & this sunscreen won 😍
@axisy_official....](https://images.od.modash.io/984b557039c6a41ccf0a3e78c19b5b38215b4b3d)
![Instagram post by @thealluringchic for Axis-y. Caption reads: [...] till the end for results 🫶
@axisy_official....](https://images.od.modash.io/ed16b768312f5fad6475eb6c65f3cd6e9413ac1d)
![Instagram post by @thealluringchic for Axis-y. Caption reads: [...] eyes than ice? ❄️
Meet the @axisy_official....](https://images.od.modash.io/852fc73a32166f3e73e16c6412c4e3542bca6ee1)
deebbiee_ x Axis-y
![TikTok post by @deebbiee_ for Axis-y. Caption reads: [...] 77% Soothing Toner - 500ml • AXIS-Y - Vegan....](https://images.od.modash.io/7cdbb72ba6eda26f850905caad6760bfff54223a)
![TikTok post by @deebbiee_ for Axis-y. Caption reads: [...] non è mai abbastanza 🤭🌟 @AXIS-Y #axisy....](https://images.od.modash.io/ea179cdb0ddd52b7016fd9a8d10df87a83b91c49)
![TikTok post by @deebbiee_ for Axis-y. Caption reads: [...] per una glass skin favola con @AXIS-Y ✨🤭....](https://images.od.modash.io/b7add7ecdf858e958442e220f44971db10d6c7a5)
heyitsrameez x Axis-y
![TikTok post by @heyitsrameez for Axis-y. Caption reads: [...] Brightening Cream from @AXIS-Y 💚 ad #axisy....](https://images.od.modash.io/d02d7b263cd7b51d06c62b2293e0cfc8e5abfaed)
![TikTok post by @heyitsrameez for Axis-y. Caption reads: [...] care, try this duo from @AXIS-Y 💚 The....](https://images.od.modash.io/ad841d975309eb5ca24b91ac2362e68a2653b9f6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Axis-y had the most influencer activity. 21% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (18.3%)
- United Kingdom (6.4%)
- Italy (4.9%)
Axis-y's influencer activity by market
Here is another example of Axis-y collaborating with an influencer in Russia.
viskass_vika x Axis-y
Axis-y's influencer activity vs. related brands
Axis-y competes closely with COSRX and Beauty of Joseon in K-beauty skincare built around ingredients, skin concerns, and routine layering. They share similar influencer narratives focused on gentle, effective results and education-led content.
Total influencer content
Axis-y vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 11.6k sponsored posts, significantly outpacing Beauty Of Joseon (5k posts) and Axis-y (2.4k posts). Across all three brands, the average volume is 6.3k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Axis-y and Beauty Of Joseon.
By social platform
Axis-y vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Axis-y leads on YouTube, while COSRX has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with COSRX at 8.7k, Beauty Of Joseon at 5k, Axis-y at 1k posts. COSRX's activity is particularly concentrated on TikTok. On TikTok, COSRX has several times more posts than Axis-y, and Axis-y has dozens of times more Instagram posts than Beauty Of Joseon.
By geographical market
Axis-y vs. related brands influencer activity (by country)
Estimated sponsored posts in Axis-y's top markets
COSRX has the highest estimated sponsored-post volume in Japan (2.6k posts, 22.3%), United States (2.6k posts, 22%), India (1.6k posts, 14%), suggesting a Asia focus, while Beauty Of Joseon leads in Malaysia with 1.5k posts (30.1%), while Axis-y leads in United Kingdom with 155 posts (6.4%). Axis-y's strength in United Kingdom may indicate a home-market focus, while COSRX shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- COSRX's Influencer Marketing Strategy
- Beauty Of Joseon's Influencer Marketing Strategy
- NUXE's Influencer Marketing Strategy
- DKNY's Influencer Marketing Strategy
- Havaianas's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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