Axis-y Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 10.0k pieces of influencer content sponsored by Axis-y over the last 12 months.

This report breaks down where & how Axis-y invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Axis-y, see here: Axis-y influencers.

Influencer activity throughout the year

Axis-y's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Axis-y's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 1.2k posts (46% above the 830 monthly average), while November was the quietest at 471 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Axis-y's sponsored influencer collaborations break down by social platform:

• TikTok: 7.5k posts (75%)
• Instagram: 2.4k posts (24.5%)
• YouTube: 44 posts (0.4%)

TikTok influencer marketing is a clear focus for Axis-y.

Here are 3 examples of Axis-y's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

thelipstickgirly x Axis-y

thelipstickgirly

@thelipstickgirly

16 Jun, 26

11M

229.5k

eye serum for fixing makeup @axisy_official ✨ad✨ #skincaretips #eye [...]

Influencer bio

📍DE , Berlin TikTok : 196k Skincare✨makeup✨bodycare✨beauty 📧 thelipstickgirly27@gmail.com Product links ⬇️⬇️

Collaboration metrics

Post views11.0M

Post EMV $351.5k

More influencer data

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nadina_ioana x Axis-y

nadina_ioana

@nadina_ioana

22 Oct, 25

5.2M

59.6k

Using the power duo from @AXIS-Y for that post-facial glow ✨💚 #axisy [...]

Influencer bio

BEAUTY, ASMR contact@nadinaioana.com 💌

Collaboration metrics

Post views5.2M

Post EMV $107.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

starlingMakeup x Axis-y

starlingMakeup

@starlingMakeup

27 May, 26

175.7k

6.2k

[...] current favorite skincare products — the Axis-Y Vegan Collagen Eye Serum 💙 Ever since I [...]

Influencer bio

Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!

Collaboration metrics

Post views175.7k

Post EMV $5.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 54.5% of partnerships featuring creators averaging <1K views, Axis-y's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (11.1M avg views/post):

meli_jane_ x Axis-y

meli_jane_

@meli_jane_

16 Aug, 26

366.6k

3.9k

Skincare with my special guest 💛 AXIS-Y Soft Reset available on YesStyle [...]

Influencer bio

🐒🐾 @melinecrn 👑 mail pro(collab): melinecaron.pro@gmail.com

Collaboration metrics

Post views366.6k

Post EMV $7.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

funmiomookun x Axis-y

funmiomookun

@funmiomookun

31 Jul, 26

12k

242

Ready for summer skin? AXIS-Y is offering up to 55% OFF on StyleKorean [...]

Influencer bio

Skincare & Fashion Creator 📍Ontario, Canada 🇨🇦 📧Paid Collabs: funmiomookun@gmail.com

Collaboration metrics

Post views12.0k

Post EMV $252

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Axis-y's repeat partnerships

jessraud x Axis-y

jessraud

@jessraud

25 Dec, 25

516.4k

3.1k

You’ll thank me later @AXIS-Y

jessraud

@jessraud

19 Nov, 25

6.8k

16

[...] not mess with your concealer! @AXIS-Y @AXIS-Y Store US @AXIS-Y [...]

jessraud

@jessraud

23 Nov, 25

5.2k

12

@AXIS-Y @axisy_us [...]

thatgirlsamiat x Axis-y

thatgirlsamiat

@thatgirlsamiat

27 Apr, 26

1.5M

3.5k

[...] and also smoothens the face @AXISY UK #Darkspotcream #axisy [...]

thatgirlsamiat

@thatgirlsamiat

24 Mar, 26

171.7k

590

[...] and you’d see results @AXISY UK #darkspots #axisy [...]

thatgirlsamiat

@thatgirlsamiat

16 Mar, 26

166.8k

1.1k

[...] to grab this, it works ‼️‼️‼️ @AXISY UK #axisy #axisydarkspotserum [...]

skincare_guru__ x Axis-y

skincare_guru__

@skincare_guru__

29 Jan, 26

2.7k

23

[...] Actually Gets The Job Done!👌✨@AXISY UK has sure did a thing with [...]

skincare_guru__

@skincare_guru__

17 Jan, 26

1.8k

40

@AXIS-Y sure did a thing with this [...]

skincare_guru__

@skincare_guru__

03 Feb, 26

1.2k

11

[...] so right sis,this work and @AXIS-Y @AXISY UK has got you covered! [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (12.5%)
• United Kingdom (5.5%)
• Italy (5.4%)

Here is another example of Axis-y collaborating with an influencer in Russia.

lera_valesta x Axis-y

lera_valesta

@lera_valesta

20 Jan, 26

4.8M

98k

green girl💚 #axisy @AXIS-Y

Axis-y's influencer activity vs. related brands

COSRX and Beauty Of Joseon are close competitors to Axis-y in K-beauty skincare, often appearing in the same routine and “best of” content. They compete for similar audiences seeking gentle, ingredient-led solutions validated by creators.

Total influencer content

COSRX leads with 49k sponsored posts, significantly outpacing Beauty Of Joseon (17.6k posts) and Axis-y (10k posts). Across all three brands, the average volume is 25.5k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Axis-y and Beauty Of Joseon.

By social platform

Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 44.2k, Beauty Of Joseon at 17.6k, Axis-y at 7.5k posts. Axis-y's activity is particularly concentrated on TikTok. On TikTok, COSRX has several times more posts than Axis-y and Beauty Of Joseon.

By geographical market

COSRX has the highest estimated sponsored-post volume in United States (11k posts, 22.2%), Japan (11k posts, 21.9%), India (5.7k posts, 11.6%), suggesting a Asia focus, while Beauty Of Joseon leads in South Korea with 2.3k posts (13.3%), while Axis-y leads in United Kingdom with 549 posts (5.5%). Looking at United States specifically, the split is COSRX at 11k posts (22.2%), Beauty Of Joseon at 9.6k posts (54.6%), Axis-y at 1.7k posts (16.7%). Axis-y's strength in United Kingdom may indicate a home-market focus, while COSRX shows broader regional investment.