Axis-y Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.1k pieces of influencer content sponsored by Axis-y over the last 12 months.
This report breaks down where & how Axis-y invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Axis-y, see here: Axis-y influencers.
Influencer activity throughout the year
Axis-y's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Axis-y's influencer activity by month
Number of sponsored posts
Axis-y's influencer output appears relatively consistent throughout the year, averaging about 845 sponsored posts per month. April recorded the highest volume at 1.2k posts (40% above average), while July was the quietest at 523 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Axis-y's sponsored influencer collaborations break down by social platform:
- TikTok: 6.8k posts (66.7%)
- Instagram: 3.3k posts (32.9%)
- YouTube: 39 posts (0.4%)
Axis-y's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Axis-y.
Here are 3 examples of Axis-y's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laurabuix x Axis-y
Influencer bio
melbourne, australia ♡ 2nd account @laurabui laura@cloutcommunications.com.au
Collaboration metrics
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nadina_ioana x Axis-y
Influencer bio
BEAUTY, ASMR contact@nadinaioana.com 💌
Collaboration metrics
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starlingMakeup x Axis-y
![YouTube post by @starlingMakeup for Axis-y. Caption reads: [...] current favorite skincare products — the....](https://images.od.modash.io/b6a3fa6cb0092a478b0e69db2252fc1f234456e3)
Influencer bio
Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe and hit the notification bell to never miss out on new super high quality asmr content!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Axis-y are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Axis-y's influencers average views (TikTok)
Based on each influencer's average views per post
With 43.8% of partnerships featuring creators averaging <1K views, Axis-y's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
viskass_vika x Axis-y
Influencer bio
Nº 7519965521 По вопросам сотрудничества @sonics_agency Конькобежка Челябинск
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.1k avg views/post):
phoeberhymes x Axis-y
![TikTok post by @phoeberhymes for Axis-y. Caption reads: [...] #darkspotremoval #skincare #fyp @AXISY UK.](https://images.od.modash.io/eea1aeb383251a7cb0ae1fc7b8ffcc5aee0716f9)
Influencer bio
Gods baby ❤️ TikTok creator ❤️ Face model ❤️ ✉️:Agbekeraheem@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Axis-y's repeat partnerships
Out of 5.4k unique influencers in our dataset, 259 of them (5%) posted content for Axis-y in 3 or more separate calendar months. The most consistent partner is @kelsey.skincareee, who has collaborated across 9 months with 12 total posts.
Here are 3 examples of Axis-y's repeat influencer partnerships, with links to the sponsored content.
kelsey.skincareee x Axis-y
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: [...] on how my skin feels 💗✨ @AXIS-Y @PURITO....](https://images.od.modash.io/d90a7a83c949beca2b2e6506772a25914113e6b4)
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: Axisy and Mediheal send me a supply [...].](https://images.od.modash.io/7221dd53368f1367935c8d133833e48e71c76ef0)
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: [...] in their skincare routine 😯 @AXIS-Y @AXIS-Y....](https://images.od.modash.io/e5da755feeb67340f9a5ddc7a01b09f910ca0b49)
jessraud x Axis-y
![TikTok post by @jessraud for Axis-y. Caption reads: [...] not mess with your concealer! @AXIS-Y....](https://images.od.modash.io/67bd36a1ae05281c3279c69053cb22bf83a30c7b)
![TikTok post by @jessraud for Axis-y. Caption reads: @AXIS-Y @axisy_us [...].](https://images.od.modash.io/42be1e8c28ab376e2caa595a33644e1a0c322fc9)
cola_098 x Axis-y
![TikTok post by @cola_098 for Axis-y. Caption reads: [...] #tiktokmademebuylt @AXISY UK.](https://images.od.modash.io/714afa27e9afe875dc19970e02fb3b0c5b68a385)
![TikTok post by @cola_098 for Axis-y. Caption reads: [...] #tiktokmademebuylt #koreanglow @AXISY UK.](https://images.od.modash.io/9fbf80e8603d713d00a59f694662cc826803accf)
![TikTok post by @cola_098 for Axis-y. Caption reads: [...] #glassskin #tiktokmademebuylt @AXISY UK.](https://images.od.modash.io/e84b84dcc9fdbacc67e3163f673f4a4d30f83d67)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Axis-y had the most influencer activity. 19.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (18%)
- United Kingdom (5.2%)
- Italy (4.5%)
Axis-y's influencer activity by market
Here is another example of Axis-y collaborating with an influencer in India.
poojamittal09 x Axis-y
![Instagram post by @poojamittal09 for Axis-y. Caption reads: [...] #skincaretips #kbeauty #koreanskincare....](https://images.od.modash.io/7514dd5fd12e48cd711304cc4f238f7ffcb3ba50)
Axis-y's influencer activity vs. related brands
Beauty Of Joseon and COSRX are close K-beauty skincare competitors to Axis-y, with overlapping audiences seeking gentle, effective routines. They’re frequently featured side-by-side in influencer “best of K-beauty” and routine layering content.
Total influencer content
Axis-y vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
COSRX leads with 49.4k sponsored posts, significantly outpacing Beauty Of Joseon (16.7k posts) and Axis-y (10.1k posts). Across all three brands, the average volume is 25.4k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Axis-y and Beauty Of Joseon.
By social platform
Axis-y vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, COSRX leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with COSRX at 41.9k, Beauty Of Joseon at 16.6k, Axis-y at 6.8k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On TikTok, COSRX has several times more posts than Axis-y.
By geographical market
Axis-y vs. related brands influencer activity (by country)
Estimated sponsored posts in Axis-y's top markets
COSRX has the highest estimated sponsored-post volume in United States (9.9k posts, 20.1%), Japan (8.7k posts, 17.6%), India (7.5k posts, 15.1%), suggesting a Asia focus, while Beauty Of Joseon has the highest estimated sponsored-post volume in Czech Republic (5.1k posts, 30.6%), United Kingdom (918 posts, 5.5%), suggesting a Europe focus. Looking at United States specifically, the split is COSRX at 9.9k posts (20.1%), Beauty Of Joseon at 6.2k posts (37.3%), Axis-y at 2k posts (19.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
- White Fox Boutique's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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