Axis-y Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 9.5k pieces of influencer content sponsored by Axis-y over the last 12 months.
This report breaks down where & how Axis-y invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Axis-y, see here: Axis-y influencers.
Influencer activity throughout the year
Axis-y's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Axis-y's influencer activity by month
Number of sponsored posts
Axis-y's influencer output appears relatively consistent throughout the year, averaging about 789 sponsored posts per month. March recorded the highest volume at 1.1k posts (44% above average), while May was the quietest at 204 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Axis-y's sponsored influencer collaborations break down by social platform:
- TikTok: 5.9k posts (62%)
- Instagram: 3.6k posts (37.8%)
- YouTube: 23 posts (0.2%)
Axis-y's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Axis-y.
Here are 3 examples of Axis-y's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
laurabuix x Axis-y
Influencer bio
melbourne, australia ♡ 2nd account @laurabui laura@cloutcommunications.com.au
Collaboration metrics
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nadina_ioana x Axis-y
Influencer bio
BEAUTY, ASMR 🤍 💌 contact@nadinaioana.com
Collaboration metrics
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christendominique x Axis-y
![YouTube post by @christendominique for Axis-y. Caption reads: [...] is prepped right ✨ I’ve been using the....](https://images.od.modash.io/dffcf6982dd4fd80c061e95857423f1c3d61c051)
Influencer bio
Beauty | Lifestyle | Founder of Dominique 🎙️ Host of Beyond the Makeup Podcast Empowering beauty inside and out, one conversation at a time 💄✨ 📅 New videos every week 📱 Let’s be friends! TIKTOK: ChristenDominique INSTAGRAM: ChristenDominique SNAPCHAT: Christensnaps FACEBOOK: Christen Dominique 📩 Business inquiries: info@christendominique.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Axis-y are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Axis-y's influencers average views (TikTok)
Based on each influencer's average views per post
With 38.7% of partnerships featuring creators averaging <1K views, Axis-y's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.1M avg views/post):
viskass_vika x Axis-y
Influencer bio
№ 7280511624 По вопросам сотрудничества @sonics_agency Конькобежка Челябинск
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
katelynne.lee x Axis-y
![TikTok post by @katelynne.lee for Axis-y. Caption reads: [...] (most sunscreens do) ── .✦ product by....](https://images.od.modash.io/c8cde50fdcfd1c61679c514995940cc81c42ff98)
Influencer bio
🇨🇦 ♡ ₊˚ෆ YesStyle code | KLYNNE444 ₊˚ෆ 💌 katelynne@starlinemgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Axis-y's repeat partnerships
Out of 5.2k unique influencers in our dataset, 226 of them (4%) posted content for Axis-y in 3 or more separate calendar months. The most consistent partner is @kelsey.skincareee, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Axis-y's repeat influencer partnerships, with links to the sponsored content.
kelsey.skincareee x Axis-y
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: [...] on how my skin feels 💗✨ @AXIS-Y @PURITO....](https://images.od.modash.io/d90a7a83c949beca2b2e6506772a25914113e6b4)
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: Axisy and Mediheal send me a supply [...].](https://images.od.modash.io/7221dd53368f1367935c8d133833e48e71c76ef0)
![TikTok post by @kelsey.skincareee for Axis-y. Caption reads: [...] in their skincare routine 😯 @AXIS-Y @AXIS-Y....](https://images.od.modash.io/e5da755feeb67340f9a5ddc7a01b09f910ca0b49)
asiyeekarakus x Axis-y
![TikTok post by @asiyeekarakus for Axis-y. Caption reads: [...] mistholic? -Yes ,it’s me 🙌🏻 @axisy_mena .....](https://images.od.modash.io/4c0d081c96cea431a41a9a2322a09d46535a6936)
![TikTok post by @asiyeekarakus for Axis-y. Caption reads: [...] No more dry foundation 💦✨@AXIS-Y #axisy....](https://images.od.modash.io/1cef26322ebf7e88ce4879a6a15711848dc9b8bb)
![TikTok post by @asiyeekarakus for Axis-y. Caption reads: [...] Glow Up Routine ✨ Outside: @AXIS-Y glow ✨....](https://images.od.modash.io/fde1660af25b7ce199a80eee99cc1d583c342e2a)
lovenabeelah x Axis-y
![Instagram post by @lovenabeelah for Axis-y. Caption reads: [...] through a full bottle of the @axisy_official....](https://images.od.modash.io/add4585b697b938a6a77b9d500c6b6c4cbcc807e)
![Instagram post by @lovenabeelah for Axis-y. Caption reads: [...] as well 🤭 | ad This is @axisy_official new....](https://images.od.modash.io/eb0f4fcde952ea7ddb534af32451153359f9573f)
![Instagram post by @lovenabeelah for Axis-y. Caption reads: The @axisy_official Vita Glow Lip Trio ✨ [...].](https://images.od.modash.io/0a76df63427aec3bfbbb368e87c07e65516f05cb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Axis-y had the most influencer activity. 21.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (16.8%)
- United Kingdom (7.4%)
- Egypt (3.6%)
Axis-y's influencer activity by market
Here is another example of Axis-y collaborating with an influencer in India.
poojamittal09 x Axis-y
![Instagram post by @poojamittal09 for Axis-y. Caption reads: [...] #skincaretips #kbeauty #koreanskincare....](https://images.od.modash.io/7514dd5fd12e48cd711304cc4f238f7ffcb3ba50)
Axis-y's influencer activity vs. related brands
Beauty of Joseon and Round Lab are close K-beauty skincare rivals to Axis-y, targeting similar concerns-led routines and competing through influencer reviews and ingredient education.
Total influencer content
Axis-y vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Beauty Of Joseon leads with 12.8k sponsored posts, significantly outpacing Axis-y (9.5k posts) and Round Lab (4.1k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs.
By social platform
Axis-y vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Axis-y leads on Instagram, while Beauty Of Joseon has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Beauty Of Joseon at 12.7k, Axis-y at 5.9k, Round Lab at 4.1k posts. Beauty Of Joseon's activity is particularly concentrated on TikTok. On Instagram, Axis-y has 3,578 posts while Beauty Of Joseon and Round Lab have 0.
By geographical market
Axis-y vs. related brands influencer activity (by country)
Estimated sponsored posts in Axis-y's top markets
Beauty Of Joseon has the highest estimated sponsored-post volume in United States (8.4k posts, 65.6%), India (1.8k posts, 14.3%), Canada (690 posts, 5.4%), suggesting a North America focus, while Axis-y leads in United Kingdom with 701 posts (7.4%). Looking at United States specifically, the split is Beauty Of Joseon at 8.4k posts (65.6%), Axis-y at 2.1k posts (21.7%). Axis-y's strength in United Kingdom may indicate a home-market focus, while Beauty Of Joseon shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Beauty Of Joseon's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Playboy's Influencer Marketing Strategy
- Dossier's Influencer Marketing Strategy
- Teveo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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