We analyzed 8.8k pieces of influencer content sponsored by Axis-y over the last 12 months.
This report breaks down where & how Axis-y invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Axis-y, see here: Axis-y influencers.
Axis-y's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Axis-y's influencer output appears relatively consistent throughout the year, averaging about 718 sponsored posts per month. September recorded the highest volume at 987 posts (37% above average), while February was the quietest at 424 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Axis-y's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Axis-y.
Here are 3 examples of Axis-y's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
melbourne, australia ♡ 2nd account @laurabui laura@cloutcommunications.com.au
Collaboration metrics
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Influencer bio
BEAUTY, ASMR 🤍 💌 contact@nadinaioana.com
Collaboration metrics
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Influencer bio
Beauty | Lifestyle | Founder of Dominique 🎙️ Host of Beyond the Makeup Podcast Empowering beauty inside and out, one conversation at a time 💄✨ 📅 New videos every week 📱 Let’s be friends! TIKTOK: ChristenDominique INSTAGRAM: ChristenDominique SNAPCHAT: Christensnaps FACEBOOK: Christen Dominique 📩 Business inquiries: info@christendominique.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Axis-y are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
Axis-y's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.4M avg views/post):
Influencer bio
@Pretty Little Pink 🎀 💌: Josy@tiddle.io ☆ Youtube: Josy Marie
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
love sharing deals & my faves (mainly skincare & makeup) from TikTok shop💕🥰✨💘🎀💕
Collaboration metrics
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Out of 5k unique influencers in our dataset, 261 of them (5%) posted content for Axis-y in 3 or more separate calendar months. The most consistent partner is @allthingsglamwithnikita, who has collaborated across 8 months with 11 total posts.
Here are 3 examples of Axis-y's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Axis-y had the most influencer activity. 20% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Axis-y collaborating with an influencer in India.
Axis-y competes with COSRX and Anua in K-beauty skincare where ingredient credibility and routine education drive conversion. They share similar audiences who shop based on creator reviews, acne/barrier concerns, and visible results.
Total sponsored posts tracked (last 12 months)
COSRX leads with 29.2k sponsored posts, significantly outpacing Anua (9.6k posts) and Axis-y (8.8k posts). Across all three brands, the average volume is 15.9k posts, indicating mature, scaled influencer programs. COSRX has several times more total posts than Axis-y and Anua.
Sponsored posts by platform
Axis-y leads on YouTube, while Anua has the most activity on Instagram and COSRX has the most activity on TikTok. The gap is most notable on TikTok, with COSRX at 21.1k, Axis-y at 4.5k, Anua at 17 posts. COSRX's activity is particularly concentrated on TikTok. TikTok posts are far higher for Axis-y and COSRX than for Anua.
Estimated sponsored posts in Axis-y's top markets
COSRX has the highest estimated sponsored-post volume in United States (6.6k posts, 22.5%), Japan (5.9k posts, 20.1%), India (4.6k posts, 15.9%), suggesting a Asia focus, while Anua leads in United Kingdom with 666 posts (6.9%). Looking at United States specifically, the split is COSRX at 6.6k posts (22.5%), Anua at 2.6k posts (27.1%), Axis-y at 1.8k posts (20%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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