Madam Glam Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.0k pieces of influencer content sponsored by Madam Glam over the last 12 months.
This report breaks down where & how Madam Glam invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Madam Glam, see here: Madam Glam influencers.
Influencer activity throughout the year
Madam Glam's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Madam Glam's influencer activity by month
Number of sponsored posts
Madam Glam's influencer posting pattern appears irregular, with notable fluctuations month to month. April saw the highest output at 341 posts (38% above the 248 monthly average), while March was the quietest at 17 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Madam Glam's sponsored influencer collaborations break down by social platform:
- Instagram: 2.0k posts (67.1%)
- YouTube: 611 posts (20.5%)
- TikTok: 369 posts (12.4%)
Madam Glam's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Madam Glam.
Here are 3 examples of Madam Glam's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
_beautbybee x Madam Glam
Influencer bio
DM for bookings & custom press ons PR / Collaborations: beautbybee@hotmail.com 📍Aldershot, UK
Collaboration metrics
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carovaladez_nt x Madam Glam
![TikTok post by @carovaladez_nt for Madam Glam. Caption reads: [...] y por eso utilicé los de la colección....](https://images.od.modash.io/d2b03c2ec38bfdc3fdafe03fc5bb8dd76704217e)
Influencer bio
Nail Tech Founder of Nails Town™️
Collaboration metrics
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dbalemon x Madam Glam
![YouTube post by @dbalemon for Madam Glam. Caption reads: [...] Simplifi - New Members Get 10% Off | Madam....](https://images.od.modash.io/e39b0ae073bd17a6d15eb6828c65989db2193d7d)
Influencer bio
Don’t Be a Lemon is a lifestyle shift. Honest conversations about money, mindset, and the real cost of influence.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 55.7%
- Posts: 44.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Madam Glam are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Madam Glam's influencers average views (Instagram)
Based on each influencer's average views per post
With 35.7% of partnerships featuring creators averaging 1K-5K views, Madam Glam's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 34.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (654.5k avg views/post):
brittany_nailart x Madam Glam
![Instagram post by @brittany_nailart for Madam Glam. Caption reads: [...] #dndgel #apresgel #kiarasky #modelones....](https://images.od.modash.io/d00c69b58cb04983a68ac7d6f70e7f88abd64157)
Influencer bio
📍london, uk nail tutorials and inspo brittanynailart@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (7.9k avg views/post):
nailsbysue__ x Madam Glam
Influencer bio
Utah county 📍 let’s be nail besties 🫶🏼🍓🧚🏼♀️🍒 luminary and art get to know me @suebagleyy in person training evelyn.cardoso@grail-talent.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Madam Glam's repeat partnerships
Out of 574 unique influencers in our dataset, 61 of them (11%) posted content for Madam Glam in 3 or more separate calendar months. The most consistent partner is @NailsBySue, who has collaborated across 12 months with 60 total posts. @nailcandybyjen alone accounts for 13% of all tracked sponsored content.
Here are 3 examples of Madam Glam's repeat influencer partnerships, with links to the sponsored content.
NailsBySue x Madam Glam
![YouTube post by @NailsBySue for Madam Glam. Caption reads: [...] discount code: NAILSBYSUE MADAM GLAM 35%....](https://images.od.modash.io/a962a11765a09fb5ea00ed9c135c224c7c5b201c)
![YouTube post by @NailsBySue for Madam Glam. Caption reads: [...] discount code: NAILSBYSUE MADAM GLAM 35%....](https://images.od.modash.io/bcd18fe41b3eb119f9719706b8d78be1b1517acc)
![YouTube post by @NailsBySue for Madam Glam. Caption reads: [...] discount code: NAILSBYSUE MADAM GLAM 35%....](https://images.od.modash.io/0fc861547aeed04ed65313d618403ad2ed0591a4)
nailsbynethan x Madam Glam
![Instagram post by @nailsbynethan for Madam Glam. Caption reads: [...] want to become VIP Members.....](https://images.od.modash.io/c2c5662f5fa1339136f4d32d78dc117106851954)
![Instagram post by @nailsbynethan for Madam Glam. Caption reads: [...] and awareness together 💕 #MadamGlam....](https://images.od.modash.io/da6737ab0e820f12396d84e952aa721414ad3964)
nails_by_lindsay_ x Madam Glam
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Madam Glam had the most influencer activity. 54.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (10.4%)
- Italy (8.6%)
- Canada (3.2%)
Madam Glam's influencer activity by market
Here is another example of Madam Glam collaborating with an influencer in United States.
rackznails x Madam Glam
![Instagram post by @rackznails for Madam Glam. Caption reads: [...] #pinkchristmasnails #naturalnailslong....](https://images.od.modash.io/ae8ac952b2830152f47fd4c8e6665a643cd27658)
Madam Glam's influencer activity vs. related brands
Madam Glam competes in at-home and pro nail products where tutorial content drives adoption. Aprés Nail and BeetlesGelPolish target similar DIY nail audiences and are strong benchmarks for influencer-led step-by-step education and kit promotions.
Total influencer content
Madam Glam vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BeetlesGelPolish leads with 6.9k sponsored posts, significantly outpacing Madam Glam (3k posts) and Apres Nail (2.2k posts). Across all three brands, the average volume is 4k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has multiple times more total posts than Madam Glam and Apres Nail.
By social platform
Madam Glam vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Madam Glam leads on Instagram and YouTube, while BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 6.7k, Madam Glam at 369, Apres Nail at 350 posts. Apres Nail's activity is particularly concentrated on Instagram. On TikTok, BeetlesGelPolish has multiple times more posts than Madam Glam and Apres Nail, while on YouTube Madam Glam has multiple times more posts than Apres Nail.
By geographical market
Madam Glam vs. related brands influencer activity (by country)
Estimated sponsored posts in Madam Glam's top markets
BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.3k posts, 77.1%), United Kingdom (460 posts, 6.7%), Canada (316 posts, 4.6%), suggesting a North America focus, while Madam Glam leads in Italy with 256 posts (8.6%), while Apres Nail leads in Japan with 90 posts (4.1%). Looking at United States specifically, the split is BeetlesGelPolish at 5.3k posts (77.1%), Madam Glam at 1.6k posts (54.5%), Apres Nail at 1.5k posts (68.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Apres Nail's Influencer Marketing Strategy
- BeetlesGelPolish's Influencer Marketing Strategy
- OneSkin's Influencer Marketing Strategy
- Eadem's Influencer Marketing Strategy
- Simple Modern's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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