Madam Glam Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.9k pieces of influencer content sponsored by Madam Glam over the last 12 months.

This report breaks down where & how Madam Glam invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Madam Glam, see here: Madam Glam influencers.

Influencer activity throughout the year

Madam Glam's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Madam Glam's influencer output appears relatively consistent throughout the year, averaging about 239 sponsored posts per month. December recorded the highest volume at 312 posts (31% above average), while June was the quietest at 128 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Madam Glam's sponsored influencer collaborations break down by social platform:

• Instagram: 1.9k posts (66.7%)
• YouTube: 565 posts (19.7%)
• TikTok: 390 posts (13.6%)

Instagram influencer marketing is a clear focus for Madam Glam.

Here are 3 examples of Madam Glam's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

catherina_kety x Madam Glam

catherina_kety

@catherina_kety

04 Mar, 26

74.5k

3.8k

Thin lines and small flowers together create a delicate spring decoration 🌸 @madam_glam Color 🌸 White Paint Gel 🌸 Black Paint Gel 🌸 Green Paint Gel 🌸 Blush No Wipe Top Coat Use code kety40 to get 40 % off 💌Full Tutorial on my YouTube channel ❣️ Don’t forget about 📝 🔸Save 🔸Like❤️ 🔸And Share it with everyone 🔸I wait your comments 💌 if you like this nail art #springnailart #flowernailart #naildesign #gelpolishnailart #nailart

Influencer bio

Nail Art Educator ✍🏻♥️ Content Creator 👩🏻‍🎨 🚀 +62k Youtube Channel 💡 🇷🇴🇮🇹🇷🇺🇺🇸 For collaboration 📩

Collaboration metrics

Post views74.5k

Post EMV $2.6k

More influencer data

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nailsby.londyn x Madam Glam

nailsby.londyn

@nailsby.londyn

03 Mar, 26

29.7k

1.8k

[...] USA @Nail Mart USA @the_gelbottle_inc @MadamGlam @OPI @Young Nails

Influencer bio

Nail tech life!!!💟💟 💌 nailsby.londync@gmail.com

Collaboration metrics

Post views29.7k

Post EMV $685

More influencer data

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dbalemon x Madam Glam

dbalemon

@dbalemon

08 Feb, 26

161.6k

5.8k

[...] Simplifi - New Members Get 10% Off | Madam Glam Gel Nail Polish: (code lemon35) - Use [...]

Influencer bio

Hi, I’m Elle. After battling my own 20 year shopping addiction and mounting debt, I realized the root of the problem wasn't my math. It was what I was trying to fix, prove, or hide by buying more things. Don't Be A Lemon is for anyone who feels overwhelmed by their spending habits. Yes, the daily coffees, the manicures, and the impulse busy absolutely matter. But restricting your spending won't work if you don't understand the psychology driving the purchase in the first place. This is the brutal honest truth about: • The psychology of emotional spending • Why we actually buy what we buy • The toxic money habits sold to us by influencer culture Let's stop chasing status and find identity beyond consumerism.

Collaboration metrics

Post views161.6k

Post EMV $5.4k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 44.4% of partnerships featuring creators averaging <1K views, Madam Glam's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (981.7k avg views/post, 14.8k followers):

brittany_nailart x Madam Glam

brittany_nailart

@brittany_nailart

14 Oct, 25

5.3k

[...] #dndgel #apresgel #kiarasky #modelones #madamglam how to paint your nails at home • easy [...]

Influencer bio

📍london, uk nail tutorials and inspo brittanynailart@gmail.com

Collaboration metrics

Post likes5.3k

Post EMV $527

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (6.8k avg views/post, 72.2k followers):

nailsbysue__ x Madam Glam

nailsbysue__

@nailsbysue__

23 Oct, 25

1.2k

I will never get sick of doing these nails!! ADORABLEEE🩷❤️🩷❤️🫶🏼 #nails #nailart #nailtech #naildesign #fallnails #frenchtips #3dnailsart #cherrynails #ginghamnails #boycottboringnails

Influencer bio

Utah county📍 let’s be nail besties 🫶🏼🍓🧚🏼‍♀️🍒 luminary and art get to know me @suebagleyy online & in person training tara.gibson@palettemgmt.com

Collaboration metrics

Post likes1.2k

Post EMV $119

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Madam Glam's repeat partnerships

NAILSWITHGG x Madam Glam

NAILSWITHGG

@NAILSWITHGG

09 Dec, 25

1.5k

13

[...] Xmas nail art design, Ft. @madamglamofficial Berry Bordeaux gel [...]

NAILSWITHGG

@NAILSWITHGG

01 Jan, 26

1.2k

96

[...] print nail art brushes- Madam Glam Kali 36w mini lamp- [...]

NAILSWITHGG

@NAILSWITHGG

17 Aug, 25

476

29

[...] print nail art brushes- Madam Glam Kali 36w mini lamp- [...]

nailcandybyjen x Madam Glam

nailcandybyjen

@nailcandybyjen

23 May, 26

198

[...] my bio to purchase all your Madam Glam spring gel polishes and use [...]

nailcandybyjen

@nailcandybyjen

02 Jun, 26

197

[...] my bio to purchase all your Madam Glam summer gel polishes and use [...]

nailcandybyjen

@nailcandybyjen

10 Apr, 26

179

[...] my bio to purchase all your Madam Glam spring gel polishes and use [...]

nailsbynethan x Madam Glam

nailsbynethan

@nailsbynethan

15 Jan, 26

9.9k

@courtneyalyselong @onail_official — Nethan100AI ($100 off) @hgprofessional — NETHAN10 (10% off) @honeysnailsecret — NETHAN10 (10% off) @rarjsmofficial — Nethan35 (35% off) @madam_glam — Nethan35 (35% off) @kingofnail — NETHAN (10% off) #nailartist #nailart #nailtrends #nailcommunity #nailsmagazine

nailsbynethan

@nailsbynethan

21 Nov, 25

8.8k

[...] want to become VIP Members. #madamglamgelpolish #GelPolish [...]

nailsbynethan

@nailsbynethan

13 Oct, 25

7k

[...] and awareness together 💕 #MadamGlam #BreastCancerAwareness [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.4%)
• Italy (8.6%)
• Canada (3.2%)

Here is another example of Madam Glam collaborating with an influencer in United States.

Alex_Slason x Madam Glam

Alex_Slason

@Alex_Slason

19 Oct, 25

45.8k

32

[...] out Veise Here 👉 AnaLuisa Jewelry: Madam Glam Nails: [...]

Madam Glam's influencer activity vs. related brands

Madam Glam competes with Apres Nail and BeetlesGelPolish in at-home and pro-leaning nail products where tutorials and technique videos convert strongly. All three are common benchmarks for nail creator programs and UGC-driven product education.

Total influencer content

BeetlesGelPolish leads with 7.7k sponsored posts, significantly outpacing Madam Glam (2.9k posts) and Apres Nail (2.2k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has 7691 total posts, more than double Madam Glam (2871) and Apres Nail (2172).

By social platform

Madam Glam leads on Instagram and YouTube, while BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 7.5k, Apres Nail at 481, Madam Glam at 390 posts. Apres Nail's activity is particularly concentrated on Instagram. On TikTok, BeetlesGelPolish has 7505 posts, far more than Madam Glam (390) and Apres Nail (481), while on YouTube Madam Glam has 565 posts compared with Apres Nail (6) and BeetlesGelPolish (186).

By geographical market

BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.6k posts, 73.4%), United Kingdom (738 posts, 9.6%), India (408 posts, 5.3%), while Madam Glam leads in Italy with 247 posts (8.6%), while Apres Nail leads in Japan with 80 posts (3.7%). Looking at United States specifically, the split is BeetlesGelPolish at 5.6k posts (73.4%), Madam Glam at 1.5k posts (53.7%), Apres Nail at 1.5k posts (68.1%).