Madam Glam Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 2.6k pieces of influencer content sponsored by Madam Glam over the last 12 months.

This report breaks down where & how Madam Glam invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Madam Glam, see here: Madam Glam influencers.

Influencer activity throughout the year

Madam Glam's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Madam Glam's influencer output appears relatively consistent throughout the year, averaging about 215 sponsored posts per month. June recorded the highest volume at 303 posts (41% above average), while April was the quietest at 50 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Madam Glam's sponsored influencer collaborations break down by social platform:

• Instagram: 1.9k posts (74.6%)
• TikTok: 390 posts (15.1%)
• YouTube: 267 posts (10.3%)

Instagram influencer marketing is a clear focus for Madam Glam.

Here are 3 examples of Madam Glam's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

rackznails x Madam Glam

rackznails

@rackznails

23 Nov, 25

161k

4.4k

[...] #pinkchristmasnails #naturalnailslong #madamglam #madamglamnails #babypinkgel [...]

Influencer bio

Travel Nail Tech | Acrylic • Press-Ons • Gel-X Acrylic Retention Class | @pressedbyrackz 💌: Rackzproductions@gmail.com

Collaboration metrics

Post views161.0k

Post EMV $5.3k

More influencer data

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baldheadedlilnailtech x Madam Glam

baldheadedlilnailtech

@baldheadedlilnailtech

17 Jun, 25

86.8k

2.3k

[...] chopped nail edition 🤣 Polish used : @MadamGlam “vintage pink” save 40% your order [...]

Influencer bio

Nail Humor UGC creator Licensed Nail tech Christ is Lord ❤️🙏🏾

Collaboration metrics

Post views86.8k

Post EMV $1.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

dbalemon x Madam Glam

dbalemon

@dbalemon

08 Feb, 26

161.6k

5.8k

[...] Simplifi - New Members Get 10% Off | Madam Glam Gel Nail Polish: (code lemon35) - Use [...]

Influencer bio

Don’t Be a Lemon is a lifestyle shift. Honest conversations about money, mindset, and the real cost of influence.

Collaboration metrics

Post views161.6k

Post EMV $5.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 40.5% of partnerships featuring creators averaging <1K views, Madam Glam's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 33.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (981.7k avg views/post):

brittany_nailart x Madam Glam

brittany_nailart

@brittany_nailart

14 Oct, 25

5.3k

[...] #dndgel #apresgel #kiarasky #modelones #madamglam how to paint your nails at home • easy [...]

Influencer bio

📍london, uk nail tutorials and inspo brittanynailart@gmail.com

Collaboration metrics

Post likes5.3k

Post EMV $527

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.5k avg views/post):

nailsbysue__ x Madam Glam

nailsbysue__

@nailsbysue__

23 Oct, 25

1.2k

I will never get sick of doing these nails!! ADORABLEEE🩷❤️🩷❤️🫶🏼 #nails #nailart #nailtech #naildesign #fallnails #frenchtips #3dnailsart #cherrynails #ginghamnails #boycottboringnails

Influencer bio

Utah county 📍 let’s be nail besties 🫶🏼🍓🧚🏼‍♀️🍒 luminary and art get to know me @suebagleyy in person training tara.gibson@palettemgmt.com

Collaboration metrics

Post likes1.2k

Post EMV $119

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Madam Glam's repeat partnerships

nailsbynethan x Madam Glam

nailsbynethan

@nailsbynethan

15 Jan, 26

9.9k

@courtneyalyselong @onail_official — Nethan100AI ($100 off) @hgprofessional — NETHAN10 (10% off) @honeysnailsecret — NETHAN10 (10% off) @rarjsmofficial — Nethan35 (35% off) @madam_glam — Nethan35 (35% off) @kingofnail — NETHAN (10% off) #nailartist #nailart #nailtrends #nailcommunity #nailsmagazine

nailsbynethan

@nailsbynethan

21 Nov, 25

8.8k

[...] want to become VIP Members. #madamglamgelpolish #GelPolish [...]

nailsbynethan

@nailsbynethan

13 Oct, 25

7k

[...] and awareness together 💕 #MadamGlam #BreastCancerAwareness [...]

catherina_kety x Madam Glam

catherina_kety

@catherina_kety

04 Mar, 26

62.6k

3.3k

Thin lines and small flowers together create a delicate spring decoration 🌸 @madam_glam Color 🌸 White Paint Gel 🌸 Black Paint Gel 🌸 Green Paint Gel 🌸 Blush No Wipe Top Coat Use code kety40 to get 40 % off 💌Full Tutorial on my YouTube channel ❣️ Don’t forget about 📝 🔸Save 🔸Like❤️ 🔸And Share it with everyone 🔸I wait your comments 💌 if you like this nail art #springnailart #flowernailart #naildesign #gelpolishnailart #nailart

catherina_kety

@catherina_kety

12 May, 25

25.1k

1k

[...] #onglesgel #naildesign #madamglam #madamglamgelpolish [...]

catherina_kety

@catherina_kety

23 Nov, 25

18.5k

346

Christmas Candy Cane ❤️ @madam_glam Color ✨True Fire Brick Red ✨White Paint Gel ✨Black Paint Gel ✨Green Paint Gel ✨Riverwalk ✨Thailand Use code kety40 to get 40% off Full Tutorial on my YouTube channel ❗️ Don’t forget about 📝 🔸Save 🔸Like❤️ 🔸And Share it with everyone 🔸I wait your comments 💌 if you like this nail art #christmasnails #christmasnailsart #christmasnailart #naildesign #nailtutorials #nailreel

nails_by_lindsay_ x Madam Glam

nails_by_lindsay_

@nails_by_lindsay_

11 May, 25

10.4k

156

SO EXCITED FOR MORE SATIN GELS 🤩 @madam_glam LINDSAY40

nails_by_lindsay_

@nails_by_lindsay_

30 Nov, 25

10.2k

206

SPOILER ALERT 🚨 • #adventcalendars @madam_glam LINDSAY40

nails_by_lindsay_

@nails_by_lindsay_

08 Oct, 25

354

✦ inspo: @nailedbycleo @madamglam LINDSAY40 • Pumpkin Ritual • [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.8%)
• Italy (9.1%)
• Canada (3.2%)

Here is another example of Madam Glam collaborating with an influencer in United States.

pickynailart x Madam Glam

pickynailart

@pickynailart

21 Dec, 25

31.7k

605

Layered Christmas look. This plate is clearly designed to pick up multiple lines at one time, but I gotta be honest... After that first pick up and placement, I start making a mess. So I just picked up everything individually and lined them up that way. Sometimes you gotta do a little extra work for the look you want. 🤷‍♀️ @originalclearjellystamper CjS C-96 Stamping Plate* 009, 061, 003, 044, 077 Stamping Polishes* >>You can use code Picky10 for 10% off. Link in Bio. Code earns commission<< @whatsupnails Pod Partners The Other Side Waiting for Patina Box of Whine @madam_glam Bedazzle* >>You can use code PickyNailArt35_1 for 35% off. Link in Bio. Affiliate code earns commission<< #RetroChristmas #ChristmasNailArt #ChristmasNails #HolidayNails #NailArtTutorial

Madam Glam's influencer activity vs. related brands

Madam Glam competes with Apres Nail and BeetlesGelPolish in at-home and pro nail categories where tutorials, UGC, and nail-artist influencers drive discovery. All three target consumers who follow nail trends and frequently buy new colors/systems.

Total influencer content

BeetlesGelPolish leads with 7k sponsored posts, significantly outpacing Madam Glam (2.6k posts) and Apres Nail (2.1k posts). Across all three brands, the average volume is 3.9k posts, indicating mature, scaled influencer programs.

By social platform

Madam Glam leads on Instagram and YouTube, while BeetlesGelPolish leads on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 7k, Apres Nail at 416, Madam Glam at 390 posts. Madam Glam's activity is particularly concentrated on Instagram. BeetlesGelPolish has several times more TikTok posts than Madam Glam and Apres Nail.

By geographical market

BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.2k posts, 73.5%), India (534 posts, 7.6%), Canada (351 posts, 5%), suggesting a North America focus, while Madam Glam has the highest estimated sponsored-post volume in United Kingdom (280 posts, 10.8%), Italy (236 posts, 9.1%), suggesting a Europe focus, while Apres Nail leads in France with 86 posts (4%). Looking at United States specifically, the split is BeetlesGelPolish at 5.2k posts (73.5%), Apres Nail at 1.5k posts (69%), Madam Glam at 1.4k posts (54.9%). Madam Glam's strength in United Kingdom may indicate a home-market focus, while BeetlesGelPolish shows broader regional investment.