Madam Glam Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 483 pieces of influencer content sponsored by Madam Glam over the last 12 months.

This report breaks down where & how Madam Glam invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Madam Glam, see here: Madam Glam influencers.

Influencer activity throughout the year

Madam Glam's influencer output appears relatively consistent throughout the year, averaging about 40 sponsored posts per month. March recorded the highest volume at 54 posts (35% above average), while January was the quietest at 20 posts.

April generated the most views at 1.2M, while January recorded the least at 32.4k. Across all tracked posts in the 12-month window, average views per post were 4.8k. Interestingly, the highest-view month (April) does not align with peak post volume (March), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @_beautbybee, generated 1.1M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Madam Glam's sponsored influencer collaborations break down by social platform:

• YouTube: 217 posts (44.9%)
• Instagram: 185 posts (38.3%)
• TikTok: 81 posts (16.8%)

YouTube influencer marketing is a clear focus for Madam Glam.

Here are 3 examples of Madam Glam's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

_beautbybee x Madam Glam

_beautbybee

@_beautbybee

09 Apr, 25

1.1M

40.9k

Drippin’ in colour ❤️💙💛💚 Using @madam_glam Gel Polish - Ready Set Ski, Electric Denim, Blue Curaçao, Orchid Glam, Walk of Fame, Pink Daquiri, Bunny Bliss, Sunshine Love, Lightborn, Lucky Charm, Christmas Essence, Celestial Green, You’re subLIME, Springtime Discount Code: BEE30_2

Influencer bio

🖤 DM for bookings & custom press ons 💌 Enquiries - beautbybee@hotmail.com 📍 Aldershot, UK

Collaboration metrics

Post views 1.1M

Post EMV $38.6k

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thatgirl_jubilee x Madam Glam

thatgirl_jubilee

@thatgirl_jubilee

28 Jun, 25

26.1k

715

[...] done) 🥺 Will be testing out some @MadamGlam gel nail polishes (they’re vegan, hema [...]

Influencer bio

just a girl in sydney 💅🏻 fashion | beauty | lifestyle 💌 juxefashion@gmail.com

Collaboration metrics

Post views 26.1k

Post EMV $558

More influencer data

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dbalemon x Madam Glam

dbalemon

@dbalemon

01 Feb, 26

67.6k

3.4k

[...] tps://quicken.sjv.io/c/5617412/8610... Madam Glam Gel Nail Polish: (code lemon35) - Use [...]

Influencer bio

Don’t Be a Lemon is a lifestyle shift. Honest conversations about money, mindset, and the real cost of influence.

Collaboration metrics

Post views 67.6k

Post EMV $2.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 50% of partnerships featuring creators averaging <1K views, Madam Glam's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (54.6k avg views/post, 341.0k followers):

courtelizz1 x Madam Glam

courtelizz1

@courtelizz1

27 Jun, 25

7.2k

304

[...] _ _ _ _ D I S C O U N T C O D E S: MADAM GLAM https://madamglam.com/?utm_source=yt-.. [...]

Influencer bio

There are so many people out there who will tell you that you can't. You just have to turn around and say "watch me."

Collaboration metrics

Post views 7.2k

Post EMV $247

More influencer data

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And here is another example with a smaller creator on YouTube (3.4k avg views/post, 28.7k followers):

JourneyswithJai x Madam Glam

JourneyswithJai

@JourneyswithJai

02 Oct, 25

1.5k

148

[...] tps://bornpretty.com/discount/JOURN... Madam Glam 🌺Use Cofe: Jai35 to save $ off of [...]

Influencer bio

I am a true lover of All Things Art, Beauty, and DIY! I Love vlogging and creating all together its truly my passion! I hope you guys love my content as much as I love creating it and welcome to the tribe! To join The Tribe hit the subscribe button 🤍

Collaboration metrics

Post views 1.5k

Post EMV $60

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Madam Glam's repeat partnerships

NailsBySue x Madam Glam

NailsBySue

@NailsBySue

26 Aug, 25

4k

47

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NailsBySue

@NailsBySue

06 Oct, 25

1.2k

88

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NailsBySue

@NailsBySue

30 Sep, 25

1.1k

44

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NAILSWITHGG x Madam Glam

NAILSWITHGG

@NAILSWITHGG

11 Dec, 25

1.9k

26

[...] nail art design ever, Ft. @madamglamofficial Mistletoe Glow gel [...]

NAILSWITHGG

@NAILSWITHGG

05 Dec, 25

1.7k

15

[...] Winter nail art design, Ft. @madamglamofficial Silent Night gel [...]

NAILSWITHGG

@NAILSWITHGG

10 Dec, 25

1.7k

11

[...] bauble nail art design, Ft. @madamglamofficial Midnight Tinsel gel [...]

BlueRoseNails x Madam Glam

BlueRoseNails

@BlueRoseNails

01 Oct, 25

2.9k

198

[...] Code: BLUEROSE — 10% OFF 🔹 Madam Glam 🛒https://www.madamglam.com?s [...]

BlueRoseNails

@BlueRoseNails

28 Nov, 25

2.8k

[...] 💅🎁 I’ll be unboxing the Madam Glam 12-Day Advent Calendar with [...]

BlueRoseNails

@BlueRoseNails

18 Oct, 25

2.6k

114

[...] Code: BLUEROSE — 10% OFF 🔹 Madam Glam 🛒https://www.madamglam.com?s [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (10.1%)
• Italy (8%)
• Canada (3.3%)

Here is another example of Madam Glam collaborating with an influencer in United States.

Alex_Slason x Madam Glam

Alex_Slason

@Alex_Slason

19 Oct, 25

45.8k

31

[...] https://shop.analuisa.com/dn-alexslason Madam Glam Nails: [...]

Madam Glam's influencer activity vs. related brands

Madam Glam sells nail products that thrive on tutorial content, shade reveals, and at-home salon routines. Apres Nail and BeetlesGelPolish are close category competitors frequently compared by nail creators for extensions, gels, and long-wear systems.

Total influencer content

BeetlesGelPolish leads with 3k sponsored posts, significantly outpacing Madam Glam (483 posts) and Apres Nail (297 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. BeetlesGelPolish has several times more total posts than Madam Glam and Apres Nail.

By social platform

Madam Glam leads on YouTube, while BeetlesGelPolish has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 2.8k, Apres Nail at 129, Madam Glam at 81 posts. BeetlesGelPolish's activity is particularly concentrated on TikTok. On TikTok, BeetlesGelPolish has far more posts than Madam Glam and Apres Nail.

By geographical market

BeetlesGelPolish has the highest estimated sponsored-post volume in United States (2.3k posts, 75.1%), United Kingdom (170 posts, 5.6%), Brazil (115 posts, 3.8%), while Madam Glam leads in Italy with 39 posts (8%), while Apres Nail leads in France with 11 posts (3.6%). Looking at United States specifically, the split is BeetlesGelPolish at 2.3k posts (75.1%), Madam Glam at 288 posts (59.7%), Apres Nail at 207 posts (69.6%).