Madam Glam Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.3k pieces of influencer content sponsored by Madam Glam over the last 12 months.

This report breaks down where & how Madam Glam invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Madam Glam, see here: Madam Glam influencers.

Influencer activity throughout the year

Madam Glam's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Madam Glam's influencer output appears relatively consistent throughout the year, averaging about 107 sponsored posts per month. December recorded the highest volume at 149 posts (39% above average), while July was the quietest at 90 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Madam Glam's sponsored influencer collaborations break down by social platform:

• YouTube: 546 posts (42.1%)
• TikTok: 408 posts (31.5%)
• Instagram: 342 posts (26.4%)

YouTube influencer marketing is a clear focus for Madam Glam.

Here are 3 examples of Madam Glam's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

bdazzldnails x Madam Glam

bdazzldnails

@bdazzldnails

14 Apr, 26

20.4k

[...] bio or use code BDAZZLD40 to save. 🦋 #madamglamgelpolish #hemafreegelpolish

Influencer bio

💜 Tap links for discounts & partners! 💜 💜 DIY nails | 🦓 hEDS/ Chronic Pain 💪🏻 | skin care | beauty 💜 💜💙 Mama to a rare kiddo #emanuelsyndrome 💜💙

Collaboration metrics

Post views20.4k

Post EMV $611

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nailsby.londyn x Madam Glam

nailsby.londyn

@nailsby.londyn

03 Mar, 26

29.7k

1.8k

[...] USA @Nail Mart USA @the_gelbottle_inc @MadamGlam @OPI @Young Nails

Influencer bio

Nail tech life!!!💟💟 💌 nailsby.londync@gmail.com

Collaboration metrics

Post views29.7k

Post EMV $685

More influencer data

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dbalemon x Madam Glam

dbalemon

@dbalemon

08 Feb, 26

161.6k

5.8k

[...] Simplifi - New Members Get 10% Off | Madam Glam Gel Nail Polish: (code lemon35) - Use [...]

Influencer bio

Hi, I’m Elle. After battling my own 20 year shopping addiction and mounting debt, I realized the root of the problem wasn't my math. It was what I was trying to fix, prove, or hide by buying more things. Don't Be A Lemon is for anyone who feels overwhelmed by their spending habits. Yes, the daily coffees, the manicures, and the impulse busy absolutely matter. But restricting your spending won't work if you don't understand the psychology driving the purchase in the first place. This is the brutal honest truth about: • The psychology of emotional spending • Why we actually buy what we buy • The toxic money habits sold to us by influencer culture Let's stop chasing status and find identity beyond consumerism.

Collaboration metrics

Post views161.6k

Post EMV $5.4k

More influencer data

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💡 Related resource: How To Find YouTube Influencers.

Influencer audience size breakdown (by views)

With 39.1% of partnerships featuring creators averaging <1K views, Madam Glam's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 39.1%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 100K-500K and 500K+ segments.

Here is an example of a sponsored collaboration with a larger-audience creator on YouTube (5.8k avg views/post, 7.4k followers):

SUGARDECLIPSENails x Madam Glam

SUGARDECLIPSENails

@SUGARDECLIPSENails

06 Feb, 26

1.4k

[...] GEL ROSES, COMMENT TUTORIAL! ‎⁨@madamglamofficial⁩ I AM LOVED COLLECTION 😍 [...]

Influencer bio

✨️My name is Sug & This is My Nail💅Journey, WELCOME TO THE SUGAR FAM! I AM SELF TAUGHT NAIL ARTIST & CREATOR ❤ love diving into all different types of nail products...little bit of everything! Unboxings/Reviews/Creating Acrylic Mixes & CREATING out of the Box Nail Creations plus Challenging myself! I want to show it is possible to do anything, you just got to do it! Hope you enjoy my creations, lives & videos. Thank you for watching, and supporting my channel❣😉 Subscribe

Collaboration metrics

Post views1.4k

Post EMV $41

More influencer data

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And here is another example with a smaller creator on YouTube (4.3k avg views/post, 8.4k followers):

MiaRTV x Madam Glam

MiaRTV

@MiaRTV

27 Mar, 26

303

23

[...] ════════ 𐂃 𝘾𝙤𝙪𝙥𝙤𝙣 𝘾𝙤𝙙𝙚𝙨 Madam Glam ➺ Use code MIARIV30 for 30% off [...]

Influencer bio

𝗛𝗮𝘆 𝘆’𝗮𝗹𝗹, 𝗜’𝗺 𝗠𝗶𝗮! 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 𝗛𝗲𝗿𝗱! 𐂃 I have always had the dream of being a YouTuber since I was little, so here I am making that dream come true! I make a variety of videos which I post every Friday. If you’d like to be part of the dream: 𝙇𝙞𝙠𝙚, 𝙨𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚, 𝙨𝙝𝙖𝙧𝙚, 𝙖𝙣𝙙 𝙡𝙚𝙖𝙫𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙚𝙫𝙚𝙧𝙮𝙬𝙝𝙚𝙧𝙚! 𝗛𝗮𝘃𝗲 𝗮 𝗯𝗹𝗲𝘀𝘀𝗲𝗱 𝗹𝗶𝗳𝗲!

Collaboration metrics

Post views303

Post EMV $11

More influencer data

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Madam Glam's repeat partnerships

NailsBySue x Madam Glam

NailsBySue

@NailsBySue

26 Aug, 25

4k

47

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NailsBySue

@NailsBySue

07 Jun, 26

2.6k

211

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NailsBySue

@NailsBySue

30 May, 26

1.9k

176

[...] discount code: NAILSBYSUE MADAM GLAM 35% discount Code: [...]

NAILSWITHGG x Madam Glam

NAILSWITHGG

@NAILSWITHGG

09 Dec, 25

1.5k

13

[...] Xmas nail art design, Ft. @madamglamofficial Berry Bordeaux gel [...]

NAILSWITHGG

@NAILSWITHGG

01 Jan, 26

1.2k

96

[...] print nail art brushes- Madam Glam Kali 36w mini lamp- [...]

NAILSWITHGG

@NAILSWITHGG

17 Aug, 25

476

29

[...] print nail art brushes- Madam Glam Kali 36w mini lamp- [...]

katiecatnails x Madam Glam

katiecatnails

@katiecatnails

01 Nov, 25

424

[...] KatieCat10 (online site) MADAM GLAM 35% OFF- KatieCatNails35 [...]

katiecatnails

@katiecatnails

04 Mar, 26

313

[...] KatieCat10 (online site) MADAM GLAM 35% OFF- KatieCatNails35 [...]

katiecatnails

@katiecatnails

07 Sep, 25

306

[...] Amber Shift collection from Madam Glam. I hope you love these [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (9.5%)
• France (3.8%)
• Canada (3.7%)

Here is another example of Madam Glam collaborating with an influencer in United States.

Alex_Slason x Madam Glam

Alex_Slason

@Alex_Slason

19 Oct, 25

45.8k

32

[...] out Veise Here 👉 AnaLuisa Jewelry: Madam Glam Nails: [...]

Madam Glam's influencer activity vs. related brands

Madam Glam, Aprés Nail, and BeetlesGelPolish all compete in at-home/pro nail products where tutorials and set-building drive purchase decisions. They share an influencer ecosystem centered on application demos, wear tests, and nail art trends.

Total influencer content

BeetlesGelPolish leads with 7.8k sponsored posts, significantly outpacing Apres Nail (2k posts) and Madam Glam (1.3k posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. BeetlesGelPolish has several times more total posts than Madam Glam and Apres Nail.

By social platform

Madam Glam leads on YouTube, while Apres Nail has the most activity on Instagram and BeetlesGelPolish has the most activity on TikTok. The gap is most notable on TikTok, with BeetlesGelPolish at 7.6k, Apres Nail at 651, Madam Glam at 408 posts. BeetlesGelPolish's activity is particularly concentrated on TikTok. BeetlesGelPolish has far more TikTok posts than Madam Glam and Apres Nail, while it has no Instagram posts listed and Apres Nail has far more Instagram posts than Madam Glam.

By geographical market

BeetlesGelPolish has the highest estimated sponsored-post volume in United States (5.4k posts, 69.4%), United Kingdom (734 posts, 9.4%), India (664 posts, 8.5%), while Apres Nail leads in Japan with 81 posts (4.1%), while Madam Glam leads in France with 49 posts (3.8%). Looking at United States specifically, the split is BeetlesGelPolish at 5.4k posts (69.4%), Apres Nail at 1.3k posts (68.1%), Madam Glam at 741 posts (57.2%). Madam Glam's strength in France may indicate a home-market focus, while BeetlesGelPolish shows broader regional investment.