Kitsch Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 41.7k pieces of influencer content sponsored by Kitsch over the last 12 months.

This report breaks down where & how Kitsch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kitsch, see here: Kitsch influencers.

Influencer activity throughout the year

Kitsch's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kitsch's sponsored post volume peaks in January with 6.9k posts, 100% higher than the monthly average of 3.5k. July recorded the lowest activity at 1.6k posts, 55% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kitsch's sponsored influencer collaborations break down by social platform:

• TikTok: 39.7k posts (95.3%)
• Instagram: 1.8k posts (4.4%)
• YouTube: 116 posts (0.3%)

TikTok influencer marketing is a clear focus for Kitsch.

Here are 3 examples of Kitsch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

do_it_with_hewitt x Kitsch

do_it_with_hewitt

@do_it_with_hewitt

11 Nov, 25

3M

12.6k

Follow @do_it_with_hewitt and type the word “DRAIN” and I’ll DM you the details PLUS a discount code!!!! 🔗🚿#ad Say goodbye to clogged drains, expensive plumber visits, slow drainage, hair buildup in pipes, and unpleasant bathtub odors Perfect for households with long hair, families, or anyone tired of dealing with drain maintenance This innovative silicone drain protector features a dome-shaped design that effectively catches hair while allowing smooth water flow. Universal fit design works with most standard shower and tub drains, including flat and pop-up styles Made from 100% high-quality, durable silicone for long-lasting performance Dome-Shaped Design - Allows quick, effortless hair removal with minimal effort Premium Silicone Material - Flexible, durable, and easy to clean Universal Compatibility - Fits most standard drains seamlessly Smooth Water Flow - Catches hair without impeding drainage Cost-Effective Solution - can Prevent expensive plumbing repairs Easy Maintenance - Simple to remove, clean, and reinstall

Influencer bio

🧼Cleaning, Organizing & Home Reset 🫧Quick wins for busy homes 🔗Amazon finds for real life + daily deals👇🏻 📧lauren@doitwithhewitt.com

Collaboration metrics

Post views3.0M

Post EMV $90.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

kylacrago x Kitsch

kylacrago

@kylacrago

28 Jul, 25

27.3M

190.3k

@Kitsch

Influencer bio

Cardiac Sonographer 🫀 💌 kyla.crago@outlook.com

Collaboration metrics

Post views27.3M

Post EMV $555.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

happypancake234 x Kitsch

happypancake234

@happypancake234

07 Mar, 26

491.2k

36.9k

Thanks for Kitsch for sponsoring this video! Follow my link [...]

Influencer bio

skullie@influint.co

Collaboration metrics

Post views491.2k

Post EMV $18.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 69% of partnerships featuring creators averaging <1K views, Kitsch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (572.0k avg views/post):

katerina.rozmajzl x Kitsch

katerina.rozmajzl

@katerina.rozmajzl

19 May, 26

1.5M

64k

In my air dry era @Kitsch✨ #mykitschpartner #haircare #routine [...]

Influencer bio

ga/fl katerina@rozmgmt.com

Collaboration metrics

Post views1.5M

Post EMV $33.2k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

kaitlyngale x Kitsch

kaitlyngale

@kaitlyngale

27 Jun, 26

2k

52

[...] of my favorite date nights!🍿🥨 @Kitsch #kitschpartner

Influencer bio

CO things, places, & people I love 💌: kaitlyngale@thesociablesociety.com

Collaboration metrics

Post views2.0k

Post EMV $43

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kitsch's repeat partnerships

oohlolo x Kitsch

oohlolo

@oohlolo

10 Dec, 25

171.4k

335

[...] satin lined shower cap bundle @Kitsch LLC #KitschSuperBrandDay [...]

oohlolo

@oohlolo

10 Dec, 25

147.1k

777

Kitsch Hair Towel Wrap + Satin Lined [...]

oohlolo

@oohlolo

16 Dec, 25

118.8k

164

[...] Hair Towel Wrap Bundle @Kitsch LLC #KitschSuperBrandDay [...]

sloanevosen x Kitsch

sloanevosen

@sloanevosen

03 Nov, 25

18.7k

110

[...] hair ribbon, hair tutorial. @Kitsch LLC @YANIBEST

sloanevosen

@sloanevosen

23 Jan, 26

9.4k

76

[...] #tiktokshopjumpstartsale @Kitsch

sloanevosen

@sloanevosen

30 Dec, 25

4k

30

[...] #tiktokshopholidayhaul @Kitsch LLC

chloetessmiller x Kitsch

chloetessmiller

@chloetessmiller

25 Dec, 25

115.1k

6k

[...] waves 😙🎁💋🎄 using all @mykitsch as always #heatlesshair [...]

chloetessmiller

@chloetessmiller

15 Nov, 25

100.2k

7.1k

[...] beauty sleep 💤💗🌟 using @mykitsch as always!!! #heatlesshair [...]

chloetessmiller

@chloetessmiller

19 Apr, 26

98.6k

5.3k

[...] or updo 🕺🎀🤍🌸 using all @mykitsch ofc #hairstyleideas #messybun [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (7%)
• Canada (4.5%)
• Brazil (4.4%)

Here is another example of Kitsch collaborating with an influencer in United States.

club.kali94 x Kitsch

club.kali94

@club.kali94

28 Aug, 25

14.2M

145.3k

[...] jumbo satin heatless curling rods from Kitsch make the prettiest curls overnight—no [...]

Kitsch's influencer activity vs. related brands

Kitsch competes with Emi Jay in hair accessories and everyday lifestyle add-ons that are often marketed through creator styling and ‘get ready with me’ content. SOJOS VISION is a close adjacent accessories competitor that similarly targets trend-driven shoppers via social-first product features and gifting.

Total influencer content

Kitsch leads with 41.7k sponsored posts, significantly outpacing Emi Jay (3.5k posts) and SOJOS VISION (3k posts). Across all three brands, the average volume is 16.1k posts, indicating mature, scaled influencer programs. Kitsch has far more total posts than Emi Jay and SOJOS VISION combined.

By social platform

Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 39.7k, Emi Jay at 3.5k, SOJOS VISION at 1.4k posts. Kitsch's activity is particularly concentrated on TikTok. On TikTok, Kitsch has far more posts than Emi Jay and SOJOS VISION.

By geographical market

Kitsch has the highest estimated sponsored-post volume in United States (29k posts, 68.6%), United Kingdom (2.9k posts, 7%), Canada (1.9k posts, 4.5%), suggesting a North America focus, while Emi Jay leads in France with 304 posts (8.7%), while SOJOS VISION has the highest estimated sponsored-post volume in Italy (161 posts, 5.4%), Brazil (117 posts, 3.9%). Looking at United States specifically, the split is Kitsch at 29k posts (68.6%), Emi Jay at 2.2k posts (64.2%), SOJOS VISION at 1.9k posts (62.8%). Kitsch's strength in United States and United Kingdom may indicate a home-market focus, while SOJOS VISION shows broader regional investment.