Kitsch Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 45.9k pieces of influencer content sponsored by Kitsch over the last 12 months.

This report breaks down where & how Kitsch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kitsch, see here: Kitsch influencers.

Influencer activity throughout the year

Kitsch's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kitsch's sponsored post volume peaks in January with 6.9k posts, 84% higher than the monthly average of 3.8k. March recorded the lowest activity at 1.9k posts, 50% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kitsch's sponsored influencer collaborations break down by social platform:

• TikTok: 43.7k posts (95.3%)
• Instagram: 2.1k posts (4.5%)
• YouTube: 100 posts (0.2%)

TikTok influencer marketing is a clear focus for Kitsch.

Here are 3 examples of Kitsch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

do_it_with_hewitt x Kitsch

do_it_with_hewitt

@do_it_with_hewitt

11 Nov, 25

3M

12.6k

Follow @do_it_with_hewitt and type the word “DRAIN” and I’ll DM you the details PLUS a discount code!!!! 🔗🚿#ad Say goodbye to clogged drains, expensive plumber visits, slow drainage, hair buildup in pipes, and unpleasant bathtub odors Perfect for households with long hair, families, or anyone tired of dealing with drain maintenance This innovative silicone drain protector features a dome-shaped design that effectively catches hair while allowing smooth water flow. Universal fit design works with most standard shower and tub drains, including flat and pop-up styles Made from 100% high-quality, durable silicone for long-lasting performance Dome-Shaped Design - Allows quick, effortless hair removal with minimal effort Premium Silicone Material - Flexible, durable, and easy to clean Universal Compatibility - Fits most standard drains seamlessly Smooth Water Flow - Catches hair without impeding drainage Cost-Effective Solution - can Prevent expensive plumbing repairs Easy Maintenance - Simple to remove, clean, and reinstall

Influencer bio

📍Seattle, WA 🏔️⛴️🌲 🧼Cleaning, Organizing + Amazon Best Sellers🫧 📧lauren@doitwithhewitt.com📦 🔗Shop all the best finds for everyday life⬇️

Collaboration metrics

Post views3.0M

Post EMV $90.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

faith_marie1003 x Kitsch

faith_marie1003

@faith_marie1003

07 Jan, 26

10.6M

195k

[...] #zigzagheadband #headband #trending @Kitsch

Influencer bio

♡girly things & TikTok Shop finds ♡ sharing cute + viral finds ✨ 📩 business: faith.marie.100307@gmail.com

Collaboration metrics

Post views10.6M

Post EMV $221.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

brookesharks x Kitsch

brookesharks

@brookesharks

06 Nov, 25

3.3M

141.7k

Thanks for Kitsch for sponsoring this video! Follow my link [...]

Influencer bio

watch the videos or i'll completely freak out

Collaboration metrics

Post views3.3M

Post EMV $112.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 71.3% of partnerships featuring creators averaging <1K views, Kitsch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (561.2k avg views/post):

savvevans x Kitsch

savvevans

@savvevans

08 Nov, 25

1.1M

13.3k

[...] #hairtutorial #heatlesscurls @Kitsch LLC

Influencer bio

probably doing my hair or painting something mom of 2 💌 savannahevanscollab@gmail.com

Collaboration metrics

Post views1.1M

Post EMV $22.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

larahallmark x Kitsch

larahallmark

@larahallmark

25 Nov, 25

99k

768

[...] Harry Potter so I have to get these! @Kitsch LLC #kitsch #satinscrunchies [...]

Influencer bio

Colossians 2:6-7 TTS finds • OOTDs Collabs: larahallmarktts@gmail.com

Collaboration metrics

Post views99.0k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kitsch's repeat partnerships

oohlolo x Kitsch

oohlolo

@oohlolo

10 Dec, 25

171.4k

335

[...] satin lined shower cap bundle @Kitsch LLC #KitschSuperBrandDay [...]

oohlolo

@oohlolo

10 Dec, 25

147.8k

802

Kitsch Hair Towel Wrap + Satin Lined [...]

oohlolo

@oohlolo

16 Dec, 25

118.8k

164

[...] Hair Towel Wrap Bundle @Kitsch LLC #KitschSuperBrandDay [...]

that_coupon_chick x Kitsch

that_coupon_chick

@that_coupon_chick

20 Jan, 26

854k

21k

[...] also on sale right now 🙌🏻 @Kitsch #tiktokshopcreatorpicks Star [...]

that_coupon_chick

@that_coupon_chick

19 Feb, 26

578.1k

3.1k

[...] how cute are these?? The new kitschpop collection JUST launched and [...]

that_coupon_chick

@that_coupon_chick

20 Feb, 26

208.7k

306

[...] lined flexi shower cap from kitsch 🫖🎻🪻 @Kitsch [...]

club.kali94 x Kitsch

club.kali94

@club.kali94

02 Jun, 26

1.7M

55.8k

The @Kitsch velvet heatless curling set is [...]

club.kali94

@club.kali94

28 Jul, 26

1.5M

19.9k

[...] drain drama 💁🏽‍♀️ 🚿🧖🏽‍♀️ Kitsch hair catcher #haircatcher [...]

club.kali94

@club.kali94

31 Dec, 25

1.2M

5k

[...] is an absolute steal 🚿✨ The Kitsch XL Quick-Dry Hair Towel cuts [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5.3%)
• Canada (4%)
• India (3.4%)

Here is another example of Kitsch collaborating with an influencer in United States.

brookemonk_ x Kitsch

brookemonk_

@brookemonk_

25 Aug, 26

6.1M

313.7k

don’t judge me too quick @Kitsch #KITSCHPartner

Kitsch's influencer activity vs. related brands

Kitsch overlaps with Emi Jay and Glamnetic in beauty accessories where impulse-friendly products scale through TikTok tutorials and lifestyle content. They compete for similar audiences shopping hair, lash, and everyday routine add-ons.

Total influencer content

Kitsch leads with 45.9k sponsored posts, significantly outpacing Glamnetic (20.9k posts) and Emi Jay (3.6k posts). Across all three brands, the average volume is 23.5k posts, indicating mature, scaled influencer programs. Kitsch has 45,900 posts, more than double Glamnetic’s 20,892 and far above Emi Jay’s 3,616.

By social platform

Kitsch leads on Instagram and TikTok, while Glamnetic leads on YouTube. The gap is most notable on TikTok, with Kitsch at 43.7k, Glamnetic at 18.9k, Emi Jay at 3.6k posts. Kitsch's activity is particularly concentrated on TikTok. On TikTok, Kitsch leads with 43,736 posts, more than double Glamnetic’s 18,875 and far above Emi Jay’s 3,595.

By geographical market

Kitsch has the highest estimated sponsored-post volume in United States (32k posts, 69.7%), Canada (1.8k posts, 4%), suggesting a North America focus, while Glamnetic leads in United Kingdom with 2.7k posts (12.9%), while Emi Jay leads in South Korea with 513 posts (14.2%). Looking at United States specifically, the split is Kitsch at 32k posts (69.7%), Glamnetic at 14k posts (65.5%), Emi Jay at 2.4k posts (66%). Kitsch's strength in United States may indicate a home-market focus, while Emi Jay shows broader regional investment.