Kitsch Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 43.7k pieces of influencer content sponsored by Kitsch over the last 12 months.

This report breaks down where & how Kitsch invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Kitsch, see here: Kitsch influencers.

Influencer activity throughout the year

Kitsch's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Kitsch's sponsored post volume peaks in January with 6.9k posts, 91% higher than the monthly average of 3.6k. August recorded the lowest activity at 1.7k posts, 52% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Kitsch's sponsored influencer collaborations break down by social platform:

• TikTok: 41.7k posts (95.4%)
• Instagram: 1.9k posts (4.4%)
• YouTube: 102 posts (0.2%)

TikTok influencer marketing is a clear focus for Kitsch.

Here are 3 examples of Kitsch's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

do_it_with_hewitt x Kitsch

do_it_with_hewitt

@do_it_with_hewitt

11 Nov, 25

3M

12.6k

Follow @do_it_with_hewitt and type the word “DRAIN” and I’ll DM you the details PLUS a discount code!!!! 🔗🚿#ad Say goodbye to clogged drains, expensive plumber visits, slow drainage, hair buildup in pipes, and unpleasant bathtub odors Perfect for households with long hair, families, or anyone tired of dealing with drain maintenance This innovative silicone drain protector features a dome-shaped design that effectively catches hair while allowing smooth water flow. Universal fit design works with most standard shower and tub drains, including flat and pop-up styles Made from 100% high-quality, durable silicone for long-lasting performance Dome-Shaped Design - Allows quick, effortless hair removal with minimal effort Premium Silicone Material - Flexible, durable, and easy to clean Universal Compatibility - Fits most standard drains seamlessly Smooth Water Flow - Catches hair without impeding drainage Cost-Effective Solution - can Prevent expensive plumbing repairs Easy Maintenance - Simple to remove, clean, and reinstall

Influencer bio

🧼Cleaning, Organizing & Home Reset 🫧Quick wins for busy homes 🔗Amazon finds for real life + daily deals👇🏻 📧lauren@doitwithhewitt.com

Collaboration metrics

Post views3.0M

Post EMV $90.9k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

club.kali94 x Kitsch

club.kali94

@club.kali94

28 Aug, 25

14.2M

145.3k

[...] jumbo satin heatless curling rods from Kitsch make the prettiest curls overnight—no [...]

Influencer bio

Authentically Me 👑 Beauty | Fashion | SAHM💖 Your Good Finds Bestie🕵🏽‍♀️ Collab 💌 Kalic.ugc@gmail

Collaboration metrics

Post views14.2M

Post EMV $291.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

brookesharks x Kitsch

brookesharks

@brookesharks

06 Nov, 25

3.1M

138.5k

Thanks for Kitsch for sponsoring this video! Follow my link [...]

Influencer bio

watch the videos or i'll completely freak out

Collaboration metrics

Post views3.1M

Post EMV $107.7k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 69.9% of partnerships featuring creators averaging <1K views, Kitsch's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (600.4k avg views/post):

literally.bethany x Kitsch

literally.bethany

@literally.bethany

22 May, 26

1.8M

9.3k

[...] just waves you set while you sweat. @Kitsch #heatlesscurls #workouthair #noheathair [...]

Influencer bio

home products | dog mom | book obsessed collab ⬇️ literallybethany.tts@gmail.com

Collaboration metrics

Post views1.8M

Post EMV $36.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

larahallmark x Kitsch

larahallmark

@larahallmark

25 Nov, 25

99k

768

[...] Harry Potter so I have to get these! @Kitsch LLC #kitsch #satinscrunchies [...]

Influencer bio

Colossians 2:6-7 TTS finds • OOTDs Collabs: larahallmarktts@gmail.com

Collaboration metrics

Post views99.0k

Post EMV $2.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Kitsch's repeat partnerships

oohlolo x Kitsch

oohlolo

@oohlolo

10 Dec, 25

171.4k

335

[...] satin lined shower cap bundle @Kitsch LLC #KitschSuperBrandDay [...]

oohlolo

@oohlolo

10 Dec, 25

147.1k

777

Kitsch Hair Towel Wrap + Satin Lined [...]

oohlolo

@oohlolo

16 Dec, 25

118.8k

164

[...] Hair Towel Wrap Bundle @Kitsch LLC #KitschSuperBrandDay [...]

sstrange x Kitsch

sstrange

@sstrange

02 Mar, 26

156.1k

2.5k

comment LINK for my fave heatless curlers (so soft, so easy and they stay put) 🤎 and they’re on offer atm AND you can get an extra ££ off with code SSTRANGE 🥰 I lovvvve being a mum, but these slow moments alone getting ready in the morning? bliss ✨ @merit blush & lipstick @champohaircare perfecting hair cream @hairbysammcknight hairspray @slipsilkpillowcase scrunchies ad/aff #heatlesshair #toddlermumlife #meritbeauty

sstrange

@sstrange

12 Oct, 25

59.7k

396

[...] lions mane 🫠🥲 styled with @mykitsch prev ad #slickback [...]

sstrange

@sstrange

05 Dec, 25

55.5k

575

[...] get ££ off both sets at @mykitsch with SSTRANGE 😘 ad/aff [...]

that_coupon_chick x Kitsch

that_coupon_chick

@that_coupon_chick

20 Jan, 26

854k

21k

[...] also on sale right now 🙌🏻 @Kitsch #tiktokshopcreatorpicks Star [...]

that_coupon_chick

@that_coupon_chick

19 Feb, 26

578.1k

3.1k

[...] how cute are these?? The new kitschpop collection JUST launched and [...]

that_coupon_chick

@that_coupon_chick

20 Feb, 26

208.7k

306

[...] lined flexi shower cap from kitsch 🫖🎻🪻 @Kitsch [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.9%)
• United Kingdom (5.7%)
• Brazil (3.7%)

Here is another example of Kitsch collaborating with an influencer in United States.

faith_marie1003 x Kitsch

faith_marie1003

@faith_marie1003

07 Jan, 26

10.5M

190.6k

[...] #zigzagheadband #headband #trending @Kitsch

Kitsch's influencer activity vs. related brands

Kitsch competes with Emi Jay for fashion hair accessories and with BURGA for lifestyle accessories that rely on aesthetic-led influencer content, gifting, and everyday-essentials positioning.

Total influencer content

Kitsch leads with 43.7k sponsored posts, significantly outpacing BURGA (4.4k posts) and Emi Jay (3.6k posts). Across all three brands, the average volume is 17.2k posts, indicating mature, scaled influencer programs. Kitsch has 43,686 total posts, which is more than nine times higher than BURGA and more than twelve times higher than Emi Jay.

By social platform

Kitsch leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Kitsch at 41.7k, BURGA at 4.1k, Emi Jay at 3.6k posts. Kitsch's activity is particularly concentrated on TikTok. On TikTok, Kitsch has 41,683 posts, which is more than ten times higher than BURGA and more than eleven times higher than Emi Jay.

By geographical market

Kitsch has the highest estimated sponsored-post volume in United States (30k posts, 69.1%), Canada (3k posts, 6.9%), United Kingdom (2.5k posts, 5.7%), suggesting a North America focus, while BURGA has the highest estimated sponsored-post volume in France (1.7k posts, 38.5%), Germany (284 posts, 6.4%), suggesting a Europe focus. Looking at United States specifically, the split is Kitsch at 30k posts (69.1%), Emi Jay at 2.7k posts (75.1%), BURGA at 630 posts (14.2%).