August 22, 2026

Force Factor Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.7k pieces of influencer content sponsored by Force Factor over the last 12 months.

This report breaks down where & how Force Factor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Force Factor, see here: Force Factor influencers.

Influencer activity throughout the year

Force Factor's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

powered by

Force Factor's influencer activity by month

Number of sponsored posts

474Aug'251,012Sep'25886Oct'251,062Nov'251,125Dec'251,281Jan'26552Feb'2682Mar'2667Apr'2649May'2650Jun'2632Jul'26

Force Factor's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 130% higher than the monthly average of 556.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Force Factor's sponsored influencer collaborations break down by social platform:

  • TikTok: 6.5k posts (97.9%)
  • Instagram: 136 posts (2%)
  • YouTube: 4 posts (0.1%)
powered by

Force Factor's influencer activity by platform

Share of sponsored content by social network

136Instagram6.5kTikTok4YouTube

TikTok influencer marketing is a clear focus for Force Factor.

Here are 2 examples of Force Factor's recent sponsored collaborations (one each for Instagram, TikTok).

costco_california x Force Factor

costco_california
@costco_california
02 Jul, 26
1M
13.8k
Force Factor Hair Growth Accelerator Soft Chews are [...]

Influencer bio

Costco Finds & Shopping 🛍️ 👋 Monica Stern | Costco Specialist 🛒 Daily reviews + Grocery haul Collab💌 Costcostern@gmail.com 📍California🌴🇺🇸

Collaboration metrics

Post views1.0M
Post EMV $32.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

loopelaine x Force Factor

loopelaine
@loopelaine
16 Nov, 25
3.1M
26.1k
#forcefactor #forcefactorpartner @Force Factor [...]

Influencer bio

TiktokShop 🏡 Crochet 🧶 GenX UGC Collabs: loopylanecrochet@gmail.com

Collaboration metrics

Post views3.1M
Post EMV $63.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 93.5%
  • Carousels: 6.5%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers Force Factor are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

powered by

Force Factor's influencers average views (TikTok)

Based on each influencer's average views per post

<1K88.6%
1K-5K8.6%
5K-10K1.0%
10K-50K1.1%
50K-100K0.4%
100K-500K0.3%
500K+0.0%

With 88.7% of partnerships featuring creators averaging <1K views, Force Factor's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (102.3k avg views/post):

rebekitaoficial x Force Factor

rebekitaoficial
@rebekitaoficial
19 Nov, 25
119.1k
1.2k
Lo mejor de lo mejor @Force Factor #lustriva #hair #fyp #parati [...]

Influencer bio

Collabs:Rebekitaoficial3@gmail.com P.O Box 203 Framingham M.A 01704 MA📍⬇️⬇️⬇️

Collaboration metrics

Post views119.1k
Post EMV $2.4k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

ttsaffiliateofficial x Force Factor

ttsaffiliateofficial
@ttsaffiliateofficial
20 Jan, 26
27.4k
22
My top fave hands down @Force Factor #hairgrowthhacks [...]

Influencer bio

Top 1% of TTS | ⭐️ creator | Believe you can 💗 Deal Finder 🔎 honest reviews ⚡️ugc/paid collabs👇affiliatedeals0110@gmail.com ONLY OTHER ACCOUNT⬇️ @kasey 💫

Collaboration metrics

Post views27.4k
Post EMV $549

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Force Factor's repeat partnerships

Out of 2.3k unique influencers in our dataset, 203 of them (9%) posted content for Force Factor in 3 or more separate calendar months. The most consistent partner is @rebeccaburns16, who has collaborated across 8 months with 31 total posts.

Here are 3 examples of Force Factor's repeat influencer partnerships, with links to the sponsored content.

rebeccaburns16 x Force Factor

rebeccaburns16
@rebeccaburns16
14 Nov, 25
371
6
[...] #TikTokShopCyberMonday#forcefactor #forcefactorpartner @Force [...]
rebeccaburns16
@rebeccaburns16
31 May, 26
317
2
[...] #beautyroutine @Force Factor
rebeccaburns16
@rebeccaburns16
18 Dec, 25
302
7
I’ve been using Force Factor Hair Growth Accelerator [...]

lowkeymarline x Force Factor

lowkeymarline
@lowkeymarline
22 Nov, 25
621
4
[...] #tiktokshopcybermonday #forcefactorpartner #ad @Force Factor
lowkeymarline
@lowkeymarline
21 Oct, 25
599
12
[...] #hairsupplement @Force Factor
lowkeymarline
@lowkeymarline
27 Oct, 25
598
11
[...] results. Tap to try it.✨ @Force Factor #forcefactorpartner [...]

nataliepender2 x Force Factor

nataliepender2
@nataliepender2
10 Sep, 25
652
8
[...] to be a staple for me! @Force Factor #forcefactor [...]
nataliepender2
@nataliepender2
09 Sep, 25
565
6
[...] orange shopping cart. 🤷‍♀️ #forcefactorambassador #ad #superbrandday [...]
nataliepender2
@nataliepender2
06 Sep, 25
513
6
[...] routine of taking my @Force Factor hair growth chews! So [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Force Factor had the most influencer activity. 55.3% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Brazil (13.3%)
  • India (4.8%)
  • United Kingdom (2.8%)
powered by

Force Factor's influencer activity by market

United States55.3%
Brazil13.3%
India4.8%
United Kingdom2.8%
Russia2.8%
Other21.0%

Here is another example of Force Factor collaborating with an influencer in United States.

mooseysmom22 x Force Factor

mooseysmom22
@mooseysmom22
02 Sep, 25
2M
3.3k
Force Factor Hair Growth Accelerator actually [...]

Force Factor's influencer activity vs. related brands

Force Factor competes in supplements with performance and wellness positioning, similar to 1st Phorm and Goli. Each brand leans on trust-building creator education and transformation-style content to drive conversion.

Total influencer content

powered by

Force Factor vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Force Factor
1st Phorm
Goli
6.7k4.5k38.2k

Goli leads with 38.2k sponsored posts, significantly outpacing Force Factor (6.7k posts) and 1st Phorm (4.5k posts). Across all three brands, the average volume is 16.5k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Force Factor and 1st Phorm.

By social platform

powered by

Force Factor vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Force Factor
1st Phorm
Goli
1363.4k7146.5k1.1k37.3k464122InstagramTikTokYouTube

Among these brands, 1st Phorm leads on Instagram and Goli leads on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 37.3k, Force Factor at 6.5k, 1st Phorm at 1.1k posts. Force Factor's activity is particularly concentrated on TikTok. By platform, 1st Phorm has far more Instagram posts than Force Factor and Goli, while Goli has far more TikTok posts than Force Factor and 1st Phorm.

By geographical market

powered by

Force Factor vs. related brands influencer activity (by country)

Estimated sponsored posts in Force Factor's top markets

Force Factor
1st Phorm
Goli
3.7k3.8k26.1k8881541.6k321631.2kUnited StatesBrazilIndia

Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while Force Factor leads in India with 321 posts (4.8%), while 1st Phorm leads in Canada with 154 posts (3.4%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), 1st Phorm at 3.8k posts (83.9%), Force Factor at 3.7k posts (55.3%).

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

Scaling your influencer program?

When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.