Force Factor Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.9k pieces of influencer content sponsored by Force Factor over the last 12 months.
This report breaks down where & how Force Factor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Force Factor, see here: Force Factor influencers.
Influencer activity throughout the year
Force Factor's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Force Factor's influencer activity by month
Number of sponsored posts
Force Factor's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 122% higher than the monthly average of 576.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Force Factor's sponsored influencer collaborations break down by social platform:
- TikTok: 6.8k posts (97.8%)
- Instagram: 144 posts (2.1%)
- YouTube: 6 posts (0.1%)
Force Factor's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Force Factor.
Here are 2 examples of Force Factor's recent sponsored collaborations (one each for Instagram, TikTok).
rachelles_wheels x Force Factor
![Instagram post by @rachelles_wheels for Force Factor. Caption reads: [...] Ashwa Complete Calm Support from....](https://images.od.modash.io/17238b45a9b7cc9b5b30c78aad186472be0a09a4)
Influencer bio
Paralyzed being pushed into a pool @ my bachelorette party. Wife of @the_chap_pack mom to kaylee, athlete & advocate. NBC, TLC, People Magazine & more
Collaboration metrics
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loopelaine x Force Factor
Influencer bio
TiktokShop 🏡 Crochet 🧶 GenX UGC Collabs: loopylanecrochet@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.1%
- Carousels: 6.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Force Factor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Force Factor's influencers average views (TikTok)
Based on each influencer's average views per post
With 88.1% of partnerships featuring creators averaging <1K views, Force Factor's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (102.3k avg views/post):
rebekitaoficial x Force Factor
Influencer bio
Collabs:Rebekitaoficial3@gmail.com P.O Box 203 Framingham M.A 01704 MA📍⬇️⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
thevisualshop x Force Factor
![TikTok post by @thevisualshop for Force Factor. Caption reads: [...] are probably begging for backup.@Force....](https://images.od.modash.io/b8826a98d3ed1c652749641f81d6ba01d487d597)
Influencer bio
Home•Lifestyle 🌟STAR Creator🌟 @prettylittlehomestead_ 📧Management@thevisual.shop For Collabs Click Here ⬇️⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Force Factor's repeat partnerships
Out of 2.4k unique influencers in our dataset, 220 of them (9%) posted content for Force Factor in 3 or more separate calendar months. The most consistent partner is @nataliepender2, who has collaborated across 8 months with 15 total posts.
Here are 3 examples of Force Factor's repeat influencer partnerships, with links to the sponsored content.
nataliepender2 x Force Factor
![TikTok post by @nataliepender2 for Force Factor. Caption reads: [...] to be a staple for me! @Force Factor....](https://images.od.modash.io/d2464def0f7f82fbb29635639cd3e87c6262eecb)
![TikTok post by @nataliepender2 for Force Factor. Caption reads: [...] ingredient #lustriva. @Force Factor....](https://images.od.modash.io/a72816e4e5808e6d342614e8404d758a46299c29)
![TikTok post by @nataliepender2 for Force Factor. Caption reads: [...] orange shopping cart. 🤷♀️....](https://images.od.modash.io/0c550f72d55bb84ed2476cadbc78f883e72904ac)
mooseysmom22 x Force Factor
![TikTok post by @mooseysmom22 for Force Factor. Caption reads: Force Factor Hair Growth Accelerator [...].](https://images.od.modash.io/e6c95b6dbe301bd9fa38163b266806ef72e61f8f)
![TikTok post by @mooseysmom22 for Force Factor. Caption reads: Force Factor Hair Growth Accelerator [...].](https://images.od.modash.io/ba894494ef271081c2408e13b88b7ed4d942452b)
![TikTok post by @mooseysmom22 for Force Factor. Caption reads: [...] addict I am so happy that Force Factor Hair....](https://images.od.modash.io/98b4cebf699409d40d4cb68e4ae9b27fa41c45b7)
rebeccaburns16 x Force Factor
![TikTok post by @rebeccaburns16 for Force Factor. Caption reads: [...] #TikTokShopCyberMonday#forcefactor....](https://images.od.modash.io/c89c7434d9f11d4fba7c0e5fd262f8d68d33a6c3)
![TikTok post by @rebeccaburns16 for Force Factor. Caption reads: [...] #beautyroutine @Force Factor.](https://images.od.modash.io/3c04dcba09131d3ea9b0ec33c8e773b2bd1b293c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Force Factor had the most influencer activity. 56.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (13.1%)
- Japan (6.1%)
- United Kingdom (3.2%)
Force Factor's influencer activity by market
Here is another example of Force Factor collaborating with an influencer in United States.
mooseysmom22 x Force Factor
Force Factor's influencer activity vs. related brands
Force Factor competes in performance and wellness supplements alongside 1st Phorm and Sports Research, which also emphasize efficacy and routine-driven supplementation. They share similar influencer channels across fitness, health, and education-led creators.
Total influencer content
Force Factor vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
1st Phorm leads with 9.2k sponsored posts, significantly outpacing Force Factor (6.9k posts) and Sports Research (4.1k posts). Across all three brands, the average volume is 6.7k posts, indicating mature, scaled influencer programs. 1st Phorm has more than twice the total posts of Sports Research.
By social platform
Force Factor vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Force Factor leads on TikTok, while 1st Phorm has the most activity on Instagram and YouTube. The gap is most notable on Instagram, with 1st Phorm at 7k, Sports Research at 627, Force Factor at 144 posts. Force Factor's activity is particularly concentrated on TikTok. On Instagram, 1st Phorm has far more posts than Force Factor and Sports Research.
By geographical market
Force Factor vs. related brands influencer activity (by country)
Estimated sponsored posts in Force Factor's top markets
1st Phorm has the highest estimated sponsored-post volume in United States (7.6k posts, 82.2%), United Kingdom (268 posts, 2.9%), while Force Factor has the highest estimated sponsored-post volume in Brazil (906 posts, 13.1%), Japan (422 posts, 6.1%), while Sports Research leads in India with 162 posts (4%). Looking at United States specifically, the split is 1st Phorm at 7.6k posts (82.2%), Force Factor at 3.9k posts (56.9%), Sports Research at 2.8k posts (69.2%). Force Factor's strength in Japan may indicate a home-market focus, while Sports Research shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- 1st Phorm's Influencer Marketing Strategy
- Sports Research's Influencer Marketing Strategy
- Eva NYC's Influencer Marketing Strategy
- Grüns's Influencer Marketing Strategy
- Culture Kings's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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