We analyzed 6.7k pieces of influencer content sponsored by Force Factor over the last 12 months.
This report breaks down where & how Force Factor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Force Factor, see here: Force Factor influencers.
Force Factor's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Force Factor's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 130% higher than the monthly average of 556.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Force Factor's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Force Factor.
Here are 2 examples of Force Factor's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Costco Finds & Shopping 🛍️ 👋 Monica Stern | Costco Specialist 🛒 Daily reviews + Grocery haul Collab💌 Costcostern@gmail.com 📍California🌴🇺🇸
Collaboration metrics
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Influencer bio
TiktokShop 🏡 Crochet 🧶 GenX UGC Collabs: loopylanecrochet@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Force Factor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 88.7% of partnerships featuring creators averaging <1K views, Force Factor's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (102.3k avg views/post):
Influencer bio
Collabs:Rebekitaoficial3@gmail.com P.O Box 203 Framingham M.A 01704 MA📍⬇️⬇️⬇️
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Top 1% of TTS | ⭐️ creator | Believe you can 💗 Deal Finder 🔎 honest reviews ⚡️ugc/paid collabs👇affiliatedeals0110@gmail.com ONLY OTHER ACCOUNT⬇️ @kasey 💫
Collaboration metrics
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Out of 2.3k unique influencers in our dataset, 203 of them (9%) posted content for Force Factor in 3 or more separate calendar months. The most consistent partner is @rebeccaburns16, who has collaborated across 8 months with 31 total posts.
Here are 3 examples of Force Factor's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Force Factor had the most influencer activity. 55.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Force Factor collaborating with an influencer in United States.
Force Factor competes in supplements with performance and wellness positioning, similar to 1st Phorm and Goli. Each brand leans on trust-building creator education and transformation-style content to drive conversion.
Total sponsored posts tracked (last 12 months)
Goli leads with 38.2k sponsored posts, significantly outpacing Force Factor (6.7k posts) and 1st Phorm (4.5k posts). Across all three brands, the average volume is 16.5k posts, indicating mature, scaled influencer programs. Goli has far more total posts than Force Factor and 1st Phorm.
Sponsored posts by platform
Among these brands, 1st Phorm leads on Instagram and Goli leads on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 37.3k, Force Factor at 6.5k, 1st Phorm at 1.1k posts. Force Factor's activity is particularly concentrated on TikTok. By platform, 1st Phorm has far more Instagram posts than Force Factor and Goli, while Goli has far more TikTok posts than Force Factor and 1st Phorm.
Estimated sponsored posts in Force Factor's top markets
Goli has the highest estimated sponsored-post volume in United States (26k posts, 68.4%), United Kingdom (1.7k posts, 4.5%), Brazil (1.6k posts, 4.3%), while Force Factor leads in India with 321 posts (4.8%), while 1st Phorm leads in Canada with 154 posts (3.4%). Looking at United States specifically, the split is Goli at 26k posts (68.4%), 1st Phorm at 3.8k posts (83.9%), Force Factor at 3.7k posts (55.3%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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