March 31, 2026

Force Factor Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.4k pieces of influencer content sponsored by Force Factor over the last 12 months.

This report breaks down where & how Force Factor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Force Factor, see here: Force Factor influencers.

Influencer activity throughout the year

Force Factor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

powered by

Force Factor's influencer activity by month

Number of sponsored posts

98Mar'25146Apr'25228May'25355Jun'25280Jul'25472Aug'251,008Sep'25880Oct'251,060Nov'251,120Dec'251,273Jan'26505Feb'26

Force Factor's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 106% higher than the monthly average of 619.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Force Factor's sponsored influencer collaborations break down by social platform:

  • TikTok: 7.3k posts (97.8%)
  • Instagram: 156 posts (2.1%)
  • YouTube: 6 posts (0.1%)
powered by

Force Factor's influencer activity by platform

Share of sponsored content by social network

156Instagram7.3kTikTok6YouTube

TikTok influencer marketing is a clear focus for Force Factor.

Here are 2 examples of Force Factor's recent sponsored collaborations (one each for Instagram, TikTok).

daamas.89 x Force Factor

daamas.89
@daamas.89
25 Jun, 25
126.7k
1.1k
夏までにメンテナンスする為の1日💪 iHerbで人気で最近おすすめの "Force Factor" BCAAの分岐鎖アミノ酸は、 [...]

Influencer bio

筋トレ/柔道🇯🇵 お仕事のご依頼はDMへお願いします。 ↓↓愛用サプリメント 【DAAMAS25で最安値!】

Collaboration metrics

Post views126.7k
Post EMV $3.9k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

dpark_way2 x Force Factor

dpark_way2
@dpark_way2
01 Mar, 25
3.7M
16k
[...] #circulation #supplements @Force Factor

Influencer bio

Follow Me for Health and Wellness tips! And a few laughs too! IG: @dpark_way

Collaboration metrics

Post views3.7M
Post EMV $74.8k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 92.3%
  • Carousels: 7.7%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers Force Factor are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

powered by

Force Factor's influencers average views (TikTok)

Based on each influencer's average views per post

<1K85.1%
1K-5K10.7%
5K-10K1.6%
10K-50K1.6%
50K-100K0.5%
100K-500K0.5%
500K+0.0%

With 85.1% of partnerships featuring creators averaging <1K views, Force Factor's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (367.2k avg views/post):

vickyvolz x Force Factor

vickyvolz
@vickyvolz
13 Mar, 25
1.1M
6.3k
[...] revolutionary Lustriva ingredient. @@Force Factor##tiktokshop##tiktokshopfinds##tiktoks [...]

Influencer bio

🎶 Victoria Volz 🎹 ⭐️ Sophie Fatu ⭐️ Venmo: @vickyvolz

Collaboration metrics

Post views1.1M
Post EMV $22.3k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.4k avg views/post):

ttsaffiliateofficial x Force Factor

ttsaffiliateofficial
@ttsaffiliateofficial
20 Jan, 26
27.4k
22
My top fave hands down @Force Factor #hairgrowthhacks [...]

Influencer bio

Top 1% of TTS💎 Believe you can 💗 Deal Finder 🔎 ugc/paid collabs📧👇affiliatedeals0110@gmail.com ONLY OTHER ACCOUNTS⬇️ @kasey 💫

Collaboration metrics

Post views27.4k
Post EMV $549

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Force Factor's repeat partnerships

Out of 2.6k unique influencers in our dataset, 236 of them (9%) posted content for Force Factor in 3 or more separate calendar months. The most consistent partner is @mooseysmom22, who has collaborated across 9 months with 92 total posts.

Here are 3 examples of Force Factor's repeat influencer partnerships, with links to the sponsored content.

mooseysmom22 x Force Factor

mooseysmom22
@mooseysmom22
02 Sep, 25
2M
3.3k
Force Factor Hair Growth Accelerator [...]
mooseysmom22
@mooseysmom22
11 May, 25
779.4k
3.9k
Force Factor Hair Growth Accelerator with [...]
mooseysmom22
@mooseysmom22
01 Jul, 25
368.4k
1k
Force Factor Hair Growth Accelerator [...]

jennymaysrobbins x Force Factor

jennymaysrobbins
@jennymaysrobbins
07 Mar, 25
237.5k
422
[...] health and energy with Force Factor Total Beets Chews! These [...]
jennymaysrobbins
@jennymaysrobbins
12 Aug, 25
8.2k
25
[...] your heart pay the price. Force Factor Total Beets Ultimate Heart [...]
jennymaysrobbins
@jennymaysrobbins
04 Apr, 25
5.1k
33
[...] blood pressure? 🌱💪 Force Factor Total Beets Chews are packed [...]

stephanien123888 x Force Factor

stephanien123888
@stephanien123888
08 May, 25
298.4k
1.8k
[...] #gummies @Force Factor
stephanien123888
@stephanien123888
14 May, 25
30.8k
102
[...] now I’m on my 7th! @Force Factor #hairgrowthacks #hairgrowth [...]
stephanien123888
@stephanien123888
09 May, 25
26.8k
63
[...] hair growth accelerator!! @Force Factor #hairgrowth #hairgrowthtips [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United States is where Force Factor had the most influencer activity. 52.8% of their live influencer content in the last 12 months was posted by American influencers.

Based on the percentage of influencer content per market, other important markets include:

  • Brazil (13%)
  • Japan (5.8%)
  • India (4%)
powered by

Force Factor's influencer activity by market

United States52.8%
Brazil13.0%
Japan5.8%
India4.0%
Mexico2.5%
Other21.9%

Here is another example of Force Factor collaborating with an influencer in United States.

nurselexa x Force Factor

nurselexa
@nurselexa
12 Jun, 25
3.4M
12.2k
[...] that actually works for hair issues. @Force Factor #lustriva #hairtransformation [...]

Force Factor's influencer activity vs. related brands

Force Factor competes in performance and health supplements where claims and results are tested via creator reviews. Sports Research and Sweet Sweat reach similar fitness-minded consumers and provide relevant benchmarks for influencer-led performance positioning.

Total influencer content

powered by

Force Factor vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

Force Factor
Sports Research
Sweet Sweat
7.4k1.5k6.7k

Force Factor leads with 7.4k sponsored posts, marginally ahead of Sweet Sweat (6.7k posts) and Sports Research (1.5k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Force Factor has more total posts than Sports Research, and about 700 more than Sweet Sweat.

By social platform

powered by

Force Factor vs. related brands influencer activity (by social platform)

Sponsored posts by platform

Force Factor
Sports Research
Sweet Sweat
15632507.3k1.2k6.7k610InstagramTikTokYouTube

Force Factor leads on TikTok and YouTube, while Sports Research leads on Instagram. The gap is most notable on TikTok, with Force Factor at 7.3k, Sweet Sweat at 6.7k, Sports Research at 1.2k posts. Force Factor's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts for all three brands, while Sweet Sweat has no posts on Instagram or YouTube.

By geographical market

powered by

Force Factor vs. related brands influencer activity (by country)

Estimated sponsored posts in Force Factor's top markets

Force Factor
Sports Research
Sweet Sweat
3.9k1.1k0967122043100United StatesBrazilJapan

Force Factor has the highest estimated sponsored-post volume in United States (3.9k posts, 52.8%), Brazil (967 posts, 13%), Japan (431 posts, 5.8%), while Sports Research leads in India with 50 posts (3.2%). Looking at United States specifically, the split is Force Factor at 3.9k posts (52.8%), Sports Research at 1.1k posts (71.7%). Force Factor's strength in United States and Japan may indicate a home-market focus, while Sports Research shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

FAQ
Frequently asked questions
What type of influencer content does Force Factor sponsor most?
Force Factor's top social channel for sponsored influencer content is TikTok (97.8% of their total content).
Do Force Factor use discount codes in their influencer collabs?
Based on our data, we did not detect significant discount code usage in Force Factor's influencer collaborations.
Which influencers does Force Factor collaborate with?

Scaling your influencer program?

When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.