We analyzed 7.4k pieces of influencer content sponsored by Force Factor over the last 12 months.
This report breaks down where & how Force Factor invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Force Factor, see here: Force Factor influencers.
Force Factor's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Force Factor's sponsored post volume appears to trend upward over the 12-month period, rising from 1.3k posts in January to 1.1k in December. The peak month, January, reached 1.3k posts, 106% higher than the monthly average of 619.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Force Factor's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Force Factor.
Here are 2 examples of Force Factor's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
筋トレ/柔道🇯🇵 お仕事のご依頼はDMへお願いします。 ↓↓愛用サプリメント 【DAAMAS25で最安値!】
Collaboration metrics
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Influencer bio
Follow Me for Health and Wellness tips! And a few laughs too! IG: @dpark_way
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Force Factor are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 85.1% of partnerships featuring creators averaging <1K views, Force Factor's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (367.2k avg views/post):
Influencer bio
🎶 Victoria Volz 🎹 ⭐️ Sophie Fatu ⭐️ Venmo: @vickyvolz
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.4k avg views/post):
Influencer bio
Top 1% of TTS💎 Believe you can 💗 Deal Finder 🔎 ugc/paid collabs📧👇affiliatedeals0110@gmail.com ONLY OTHER ACCOUNTS⬇️ @kasey 💫
Collaboration metrics
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Out of 2.6k unique influencers in our dataset, 236 of them (9%) posted content for Force Factor in 3 or more separate calendar months. The most consistent partner is @mooseysmom22, who has collaborated across 9 months with 92 total posts.
Here are 3 examples of Force Factor's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Force Factor had the most influencer activity. 52.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Force Factor collaborating with an influencer in United States.
Force Factor competes in performance and health supplements where claims and results are tested via creator reviews. Sports Research and Sweet Sweat reach similar fitness-minded consumers and provide relevant benchmarks for influencer-led performance positioning.
Total sponsored posts tracked (last 12 months)
Force Factor leads with 7.4k sponsored posts, marginally ahead of Sweet Sweat (6.7k posts) and Sports Research (1.5k posts). Across all three brands, the average volume is 5.2k posts, indicating mature, scaled influencer programs. Force Factor has more total posts than Sports Research, and about 700 more than Sweet Sweat.
Sponsored posts by platform
Force Factor leads on TikTok and YouTube, while Sports Research leads on Instagram. The gap is most notable on TikTok, with Force Factor at 7.3k, Sweet Sweat at 6.7k, Sports Research at 1.2k posts. Force Factor's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts for all three brands, while Sweet Sweat has no posts on Instagram or YouTube.
Estimated sponsored posts in Force Factor's top markets
Force Factor has the highest estimated sponsored-post volume in United States (3.9k posts, 52.8%), Brazil (967 posts, 13%), Japan (431 posts, 5.8%), while Sports Research leads in India with 50 posts (3.2%). Looking at United States specifically, the split is Force Factor at 3.9k posts (52.8%), Sports Research at 1.1k posts (71.7%). Force Factor's strength in United States and Japan may indicate a home-market focus, while Sports Research shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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