We analyzed 2.6k pieces of influencer content sponsored by Sculpted By Aimee over the last 12 months.
This report breaks down where & how Sculpted By Aimee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sculpted By Aimee, see here: Sculpted By Aimee influencers.
Sculpted By Aimee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Sculpted By Aimee's influencer output appears relatively consistent throughout the year, averaging about 215 sponsored posts per month. September recorded the highest volume at 327 posts (52% above average), while February was the quietest at 134 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sculpted By Aimee's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sculpted By Aimee.
Here are 3 examples of Sculpted By Aimee's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
📍east mids, UK 🫶🏻pale girl makeup with sensitive & dry skin 👗size 12 outfits 📧 kyrie.g@komi.group
Collaboration metrics
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Influencer bio
10+ Years Digital Creator & Consultant ✨ 440k on IG📍London
Collaboration metrics
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Influencer bio
I've struggled to lose weight my entire life! In just over 14 months, I've managed to lose over 183 lbs, that's over HALF my original body weight. Join me on this channel as a document the honest, real and raw highs and lows of losing over half your bodyweight. On my channel I make content about weight loss, life after weight loss, motherhood, mental health, make up/beauty and food! Brand Ambassador for BodySlims www.BodySlims.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Sculpted By Aimee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 34.1% of partnerships featuring creators averaging 1K-5K views, Sculpted By Aimee's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 31.3%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (566.9k avg views/post):
Influencer bio
🇮🇪🇿🇦 Makeup & transition tuts here📍 Insta 👇
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
All things fashion✨ 💌jessicalottycontentcreator@gmail.com Dylan oaks discount link ⬇️
Collaboration metrics
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Out of 1.4k unique influencers in our dataset, 111 of them (8%) posted content for Sculpted By Aimee in 3 or more separate calendar months. The most consistent partner is @aimeeconnolly_com, who has collaborated across 12 months with 109 total posts.
Here are 3 examples of Sculpted By Aimee's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where Sculpted By Aimee had the most influencer activity. 41.1% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Sculpted By Aimee collaborating with an influencer in United Kingdom.
Sculpted By Aimee competes in creator-friendly makeup with a strong tutorial ecosystem; MADE BY MITCHELL and BPerfect Cosmetics similarly win via complexion/face products and high-frequency influencer education.
Total sponsored posts tracked (last 12 months)
BPerfect Cosmetics leads with 13.6k sponsored posts, marginally ahead of MADE BY MITCHELL (13k posts) and Sculpted By Aimee (2.6k posts). Across all three brands, the average volume is 9.7k posts, indicating mature, scaled influencer programs. MADE BY MITCHELL and BPerfect Cosmetics have around five times more total posts than Sculpted By Aimee.
Sponsored posts by platform
Among these brands, BPerfect Cosmetics leads on Instagram and YouTube and MADE BY MITCHELL leads on TikTok. The gap is most notable on Instagram, with BPerfect Cosmetics at 2.8k, Sculpted By Aimee at 1.3k, MADE BY MITCHELL at 1.2k posts. MADE BY MITCHELL's activity is particularly concentrated on TikTok. On TikTok, MADE BY MITCHELL and BPerfect Cosmetics have around eight to nine times more posts than Sculpted By Aimee.
Estimated sponsored posts in Sculpted By Aimee's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (5.3k posts, 40.8%), Brazil (339 posts, 2.6%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.2k posts, 38.2%), Ireland (1.8k posts, 12.9%), suggesting a Europe focus. Looking at United States specifically, the split is MADE BY MITCHELL at 5.3k posts (40.8%), BPerfect Cosmetics at 2.9k posts (21.6%), Sculpted By Aimee at 434 posts (16.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
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