Sculpted By Aimee Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by Sculpted By Aimee over the last 12 months.
This report breaks down where & how Sculpted By Aimee invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Sculpted By Aimee, see here: Sculpted By Aimee influencers.
Influencer activity throughout the year
Sculpted By Aimee's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Sculpted By Aimee's influencer activity by month
Number of sponsored posts
Sculpted By Aimee's influencer output appears relatively consistent throughout the year, averaging about 240 sponsored posts per month. May recorded the highest volume at 379 posts (58% above average), while July was the quietest at 142 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Sculpted By Aimee's sponsored influencer collaborations break down by social platform:
- TikTok: 1.7k posts (58.6%)
- Instagram: 1.2k posts (40.9%)
- YouTube: 14 posts (0.5%)
Sculpted By Aimee's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Sculpted By Aimee.
Here are 3 examples of Sculpted By Aimee's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
rozannapurcell x Sculpted By Aimee
![Instagram post by @rozannapurcell for Sculpted By Aimee. Caption reads: [...] tilbury flawless filter shade 2 Sculpted by....](https://images.od.modash.io/6531405a6dbffa72a956420dc650040d072e4a3c)
Influencer bio
Irish ☘️ #1 Hiking & Travel Books 📚 @thehikelife Radio Presenter @rte2fm🎙️ I don’t have a niche👇🏻
Collaboration metrics
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sebinaah x Sculpted By Aimee
![TikTok post by @sebinaah for Sculpted By Aimee. Caption reads: [...] You get all that and more from....](https://images.od.modash.io/f9cf8a47eda8e377ca65c369538d0a1ab5e8ae74)
Influencer bio
10+ Years Digital Creator & Consultant ✨ 440k on IG📍London
Collaboration metrics
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HalfofCarla x Sculpted By Aimee
![YouTube post by @HalfofCarla for Sculpted By Aimee. Caption reads: [...] mineral SPF (gifted) - ❤Sculpted By Aimee....](https://images.od.modash.io/924f21cfb85183c0a40a76ef546bf69873def2a0)
Influencer bio
I've struggled to lose weight my entire life! In just over 14 months, I've managed to lose over 183 lbs, that's over HALF my original body weight. Join me on this channel as a document the honest, real and raw highs and lows of losing over half your bodyweight. On my channel I make content about weight loss, life after weight loss, motherhood, mental health, make up/beauty and food! Brand Ambassador for BodySlims www.BodySlims.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Sculpted By Aimee are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Sculpted By Aimee's influencers average views (TikTok)
Based on each influencer's average views per post
With 39.7% of partnerships featuring creators averaging <1K views, Sculpted By Aimee's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 30%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (225.3k avg views/post):
frishtaxx x Sculpted By Aimee
Influencer bio
@frishta & hamza Frishta@optimustalent.co.uk New YouTube out now!
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
isabellalearyy x Sculpted By Aimee
![TikTok post by @isabellalearyy for Sculpted By Aimee. Caption reads: [...] Since 1851 @Kiehlsuki makeup @Sculpted by....](https://images.od.modash.io/e2b1f4701368f3fa9ec0b7c251ec81684b407310)
Influencer bio
spend my life with me socials team @Oner Active 💌 brand enquiries: hanni.blaskey@district.global
Collaboration metrics
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Sculpted By Aimee's repeat partnerships
Out of 1.6k unique influencers in our dataset, 110 of them (7%) posted content for Sculpted By Aimee in 3 or more separate calendar months. The most consistent partner is @aimeeconnolly_com, who has collaborated across 12 months with 95 total posts.
Here are 3 examples of Sculpted By Aimee's repeat influencer partnerships, with links to the sponsored content.
aimeeconnolly_com x Sculpted By Aimee
![Instagram post by @aimeeconnolly_com for Sculpted By Aimee. Caption reads: [...] to our child 😆🩷 Fancy a @sculptedbyaimee....](https://images.od.modash.io/287932bd95aaf1e631ced336b0e1084002ad2d4c)
![Instagram post by @aimeeconnolly_com for Sculpted By Aimee. Caption reads: [...] with us today 🥳✨ A full @sculptedbyaimee....](https://images.od.modash.io/bccb0caf5d93f5d6d6caf21024179fcc03f3c188)
kyrie_g_ x Sculpted By Aimee
![Instagram post by @kyrie_g_ for Sculpted By Aimee. Caption reads: [...] try the new Cream Luxe by @sculptedbyaimee....](https://images.od.modash.io/923d4a8f0ef752f2fde9706ff953a004f0596a16)
![Instagram post by @kyrie_g_ for Sculpted By Aimee. Caption reads: [...] LOOK LIKE THIS😭 trying @sculptedbyaimee new....](https://images.od.modash.io/86a42e09b3d11d33c0b0221f9b0bc660959854e4)
![Instagram post by @kyrie_g_ for Sculpted By Aimee. Caption reads: A @sculptedbyaimee January skin reset is not [...].](https://images.od.modash.io/c745f1e95d2a31a4fd66ac66e0eae1564c2628ec)
linnetgevans x Sculpted By Aimee
![TikTok post by @linnetgevans for Sculpted By Aimee. Caption reads: [...] Colour Lip Balm from @Sculptedbyaimee is a....](https://images.od.modash.io/06c35d398c0dc1833eb65fd4f994096c07913533)
![TikTok post by @linnetgevans for Sculpted By Aimee. Caption reads: [...] & effortless 💖 The @Sculptedbyaimee Cream....](https://images.od.modash.io/0c664518d585cfdf004fb2b68b0b2d6ea35c2adf)
![TikTok post by @linnetgevans for Sculpted By Aimee. Caption reads: [...] Skincare @Nature Spell @Sculptedbyaimee #fyp....](https://images.od.modash.io/9180a8a06a562cbf2d5505fcb16b6f70326a83ba)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where Sculpted By Aimee had the most influencer activity. 42.9% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- Ireland (19.7%)
- United States (18.9%)
- Brazil (2.7%)
Sculpted By Aimee's influencer activity by market
Here is another example of Sculpted By Aimee collaborating with an influencer in United Kingdom.
sarahhashcroft x Sculpted By Aimee
Sculpted By Aimee's influencer activity vs. related brands
Sculpted By Aimee overlaps with MADE BY MITCHELL and BPerfect Cosmetics in highly demonstrable makeup products and creator-led education. These brands compete for the same beauty-community audience through tutorials, transformations, and shade try-ons.
Total influencer content
Sculpted By Aimee vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
MADE BY MITCHELL leads with 14.8k sponsored posts, marginally ahead of BPerfect Cosmetics (13.9k posts) and Sculpted By Aimee (2.9k posts). Across all three brands, the average volume is 10.5k posts, indicating mature, scaled influencer programs. MADE BY MITCHELL and BPerfect Cosmetics have several times more total posts than Sculpted By Aimee.
By social platform
Sculpted By Aimee vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Sculpted By Aimee leads on YouTube, while BPerfect Cosmetics has the most activity on Instagram and MADE BY MITCHELL has the most activity on TikTok. The gap is most notable on TikTok, with MADE BY MITCHELL at 13.4k, BPerfect Cosmetics at 11.6k, Sculpted By Aimee at 1.7k posts. MADE BY MITCHELL's activity is particularly concentrated on TikTok. On TikTok, MADE BY MITCHELL and BPerfect Cosmetics have several times more posts than Sculpted By Aimee.
By geographical market
Sculpted By Aimee vs. related brands influencer activity (by country)
Estimated sponsored posts in Sculpted By Aimee's top markets
MADE BY MITCHELL has the highest estimated sponsored-post volume in United States (6.1k posts, 41.1%), Brazil (771 posts, 5.2%), while BPerfect Cosmetics has the highest estimated sponsored-post volume in United Kingdom (5.9k posts, 42.9%), Ireland (2.1k posts, 15.1%), suggesting a Europe focus. Looking at United States specifically, the split is MADE BY MITCHELL at 6.1k posts (41.1%), BPerfect Cosmetics at 2.3k posts (16.6%), Sculpted By Aimee at 544 posts (18.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- MADE BY MITCHELL's Influencer Marketing Strategy
- BPerfect Cosmetics's Influencer Marketing Strategy
- ISABEL MARANT's Influencer Marketing Strategy
- Bombas's Influencer Marketing Strategy
- EHPlabs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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