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Sculpted By Aimee Influencer Marketing Strategy  (2026 Data & Insights)

We analyzed 1,448 sponsored posts from Sculpted By Aimee across TikTok, Instagram and YouTube over the last 12 months.

See where Sculpted By Aimee invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.

Influencer activity
throughout
the year

Compared to the average month across the year, May was 84.0% more active in terms of posting frequency.

Sponsored posts by month

Last 12 months

Social platforms breakdown

Where Sculpted By Aimee's sponsored collaborations happen, and which content formats they use on each platform.

Sponsored posts by platform

Across all of Sculpted By Aimee's accounts

TikTok1.1k
Instagram331
YouTube4

Content format by platform

Share of all sponsored posts.

Instagram · Reels
20.4%
Instagram · Feed Posts
2.5%
TikTok · Posts
76.9%
YouTube · Long-form
0.3%

We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.

How Sculpted By Aimee's sponsored posts perform

Reach and engagement across all 1,448 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.

  • 31.5K

    Average views per post

  • 1K

    Median views per post

  • 43.4M

    Total views

  • $1.3M

    Estimated media value

  • 3.4%

    Average engagement rate

These figures may include posts amplified with paid spend, which we can't identify separately.

Top performing posts

@rozannapurcellView on Instagram ↗
Instagram post by @rozannapurcell for Sculpted By Aimee

[...] tilbury flawless filter shade 2 Sculpted by Aimee Cream Cushion 1.5N & airbrush [...]

2.2M Post views

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@aimeeconnolly_comView on Instagram ↗
Instagram post by @aimeeconnolly_com for Sculpted By Aimee

Dusty Rose deserved its own moment this evening. Not only because it’s finally back in [...]

1.7M Post views

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TikTok post by @sebinaah for Sculpted By Aimee

[...] You get all that and more from @Sculptedbyaimee Cream Cushion - available in 30 [...]

1.3M Post views

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See how any brand runs influencer marketing

Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.

Influencer audience size breakdown

The size of creator Sculpted By Aimee works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.

Sculpted By Aimee's influencers by average views per post

Share of the 825 creators in this dataset

<1K
45.1%
1K-5K
24.0%
5K-10K
7.6%
10K-50K
11.6%
50K-100K
3.9%
100K-500K
6.4%
500K+
1.3%

Top influencers Sculpted By Aimee works with

Sculpted By Aimee's highest-reach creator partners over the last 12 months.

RankInfluencerPlatformPostsTotal views
1
@aimeeconnolly_com
Instagram385.6M
2
@rozannapurcell
Instagram54.6M
3
@hollyhaganblyth
Instagram21.4M
4
@sarahhashcroft
Instagram31.4M
5
@sebinaah
TikTok21.3M
See all Sculpted By Aimee influencers →

Want creator data programmatically?
Check out our API.

Repeat
partnerships

Whether Sculpted By Aimee works with creators once, or builds an ongoing roster.

Repeat creators make up 19.4% of Sculpted By Aimee's creator network and generate 59.1% of total reach. The charts below show how often those partnerships recur and how much of Sculpted By Aimee's audience reach they account for.

Repeat creators make up 19.4% of Sculpted By Aimee's creator network and generate 59.1% of total reach. The charts below show how often those partnerships recur and how much of Sculpted By Aimee's audience reach they account for.

One-off vs. repeat creators

Share of 856 creators

One-off · 81%
Repeat19%

Months active

Repeat creators only

2 months
63.9%
3 months
21.7%
4+ months
14.5%

Repeat partnerships at a glance

  • 59.1%

    of total reach comes from repeat creators

  • 3.9

    average posts per repeat creator

  • 11 months

    longest running partnership

Creators Sculpted By Aimee works with repeatedly

@aimeeconnolly_comView on Instagram ↗
Instagram post by @aimeeconnolly_com for Sculpted By Aimee

Dusty Rose deserved its own moment this evening. Not only because it’s finally back in [...]

1.7M Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

@30somethingemView on TikTok ↗
TikTok post by @30somethingem for Sculpted By Aimee

[...] too 😍 it’s a beaut formula! @Sculptedbyaimee #tiktokmademebuyit #dealdrops [...]

2.7K Post views

Get a free trial to find more data on influencer audiences, past collabs and more.

@rhiannajanesmythView on TikTok ↗
TikTok post by @rhiannajanesmyth for Sculpted By Aimee

@Sculptedbyaimee pulled it out of the BAG for me in [...]

8.2K Post views

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Sculpted By Aimee's most loyal creators

@aimeeconnolly_com
Months active11
Posts38
Total engagement56.6K
@30somethingem
Months active6
Posts12
Total engagement96
@rhiannajanesmyth
Months active6
Posts10
Total engagement783

Geographical breakdown

The markets where Sculpted By Aimee's sponsored creators are based. 99.6% of sponsored posts came from creators based in 5 markets. United Kingdom and Ireland lead at 73.9% and 24.5%, with the remaining 0.4% spread across a wider range of countries.

Sponsored posts by creator location

Top 6 markets

United Kingdom
73.9%
Ireland
24.5%
United States
0.6%
Spain
0.3%
Australia
0.3%
Canada
0.3%

Sculpted By Aimee vs. related brands

How Sculpted By Aimee's influencer activity compares with other beauty brands.

Sponsored posts, last 12 months

Sculpted By Aimee vs. related brands

Kosas

3.3K posts

1
Saie hello

2.7K posts

2
Sculpted By Aimee

1.4K posts

3

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