Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Selkie Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 533 sponsored posts from Selkie across Instagram, TikTok and YouTube over the last 12 months.
See where Selkie invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, February was 95.9% more active in terms of posting frequency.
Social platforms breakdown
Where Selkie's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Selkie's accounts
Instagram388
TikTok144
YouTube1
Content format by platform
Share of all sponsored posts.
Instagram · Reels
44.8%
Instagram · Feed Posts
28.0%
TikTok · Posts
27.0%
YouTube · Long-form
0.2%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
44.8%
Instagram · Feed Posts
28.0%
TikTok · Posts
27.0%
YouTube · Long-form
0.2%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Selkie's sponsored posts perform
Reach and engagement across all 533 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
168K
Average views per post
15.6K
Median views per post
61.2M
Total views
$2.4M
Estimated media value
6.9%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@jeanne.dordainView on Instagram ↗
🪞🦢 Dress @selkie -10% discount code: JEANNE This [...]
19.8M Post views
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@broomhead__View on Instagram ↗
[...] and Avoidant wedding 🥀✨ . Wearing @selkie gown (gifted) ~ code HALINA to save 💫 . [...]
4.1M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@imgabrielfelixView on Instagram ↗
O homem da minha vida Vestido: @selkie #publi
2.2M Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Selkie works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Selkie's influencers by average views per post
Share of the 107 creators in this dataset
<1K
5.6%
1K-5K
22.4%
5K-10K
11.2%
10K-50K
34.6%
50K-100K
10.3%
100K-500K
12.1%
500K+
3.7%
Top influencers Selkie works with
Selkie's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@jeanne.dordainInstagram1632.3M
2
@broomhead__Instagram14.1M
3
@cottondollyInstagram143M
4
@alana.28__TikTok82.3M
5
@imgabrielfelixInstagram12.2M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Selkie works with creators once, or builds an ongoing roster.
Repeat creators make up 41.3% of Selkie's creator network and generate 84.6% of total reach. The charts below show how often those partnerships recur and how much of Selkie's audience reach they account for.
Repeat creators make up 41.3% of Selkie's creator network and generate 84.6% of total reach. The charts below show how often those partnerships recur and how much of Selkie's audience reach they account for.
One-off vs. repeat creators
Share of 143 creators
Months active
Repeat creators only
2 months
23.7%
3 months
28.8%
4+ months
47.5%
Repeat partnerships at a glance
84.6%
of total reach comes from repeat creators
7.5
average posts per repeat creator
10 months
longest running partnership
Creators Selkie works with repeatedly
@styledfrecklesView on Instagram ↗
[...] season in the Matinee Symphony Gown by @selkie 🖤 use code FRECKLES for 10% off 🖤 [...]
63.2K Post views
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@flyforagingerView on Instagram ↗
[...] a strength of mine lol ✨ Dress is from Selkie - use code FlyForAGinger for 10% off [...]
989.8K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@cottondollyView on Instagram ↗
[...] if I could visit a castle 🏰🎀✨wearing @selkie use c0de COTTONDOLLY TO SAVE$!! Outfit [...]
1.6M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Selkie's most loyal creators
@styledfreckles
Months active10
Posts36
Total engagement6.9K
@flyforaginger
Months active9
Posts24
Total engagement68.3K
@cottondolly
Months active9
Posts14
Total engagement373K
Geographical breakdown
The markets where Selkie's sponsored creators are based. 88.8% of sponsored posts came from creators based in 5 markets. United States and United Kingdom lead at 37.4% and 19.9%, with the remaining 11.2% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
37.4%
United Kingdom
19.9%
Canada
13.1%
France
12.2%
Indonesia
6.2%
Germany
4.7%
Ukraine
1.2%
Australia
1.2%
South Korea
1.2%
Spain
0.9%
All other markets
2.1%
Selkie vs. related brands
How Selkie's influencer activity compares with other women's apparel brands.
Sponsored posts, last 12 months
Selkie vs. related brands
533 posts
74 posts
56 posts
Frequently asked questions
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