Selkie Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 3.4k pieces of influencer content sponsored by Selkie over the last 12 months.
This report breaks down where & how Selkie invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Selkie, see here: Selkie influencers.
Influencer activity throughout the year
Selkie's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Selkie's influencer activity by month
Number of sponsored posts
Selkie's sponsored post volume peaks in February with 438 posts, 55% higher than the monthly average of 282. June recorded the lowest activity at 128 posts, 55% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Selkie's sponsored influencer collaborations break down by social platform:
- Instagram: 2.6k posts (76.1%)
- TikTok: 800 posts (23.5%)
- YouTube: 13 posts (0.4%)
Selkie's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Selkie.
Here are 3 examples of Selkie's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
jeanne.dordain x Selkie
Influencer bio
@jeannes_universe 💐 📍𝘍𝘙𝘈𝘕𝘊𝘌 🦢 K🤍 🌸 𝙍𝙊𝙈𝘼𝙉𝙏𝙄𝘾 𝙃𝘼𝙄𝙍𝙎𝙏𝙔𝙇𝙀𝙎 𝘼𝙉𝘿 𝙊𝙐𝙏𝙁𝙄𝙏𝙎🌸 💌dordainjeanne@gmail.com TikTok : jeannedordain (1,8M)
Collaboration metrics
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victoriashaz x Selkie
![TikTok post by @victoriashaz for Selkie. Caption reads: [...] then…enjoy a little spin ♥️ dress is @Selkie....](https://images.od.modash.io/b55903cc191d6c550fb113a2f71d33f715726b54)
Influencer bio
Author of THE IRON HEX, out August 4 Fantasy Romance Author ✨ Victoria@victoriaswalsh.com
Collaboration metrics
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lalisaleinn x Selkie
![YouTube post by @lalisaleinn for Selkie. Caption reads: [...] Lacemade.com /or .eu 🏷️ „𝗟𝗜𝗦𝗔“ on....](https://images.od.modash.io/6641e8e8c28162499c7f2c2468efb75f3b74fe26)
Influencer bio
Just a girl with an interest in Kbeauty, Skincare and all the beauty that life may bring. for business only: Lisa.sns@outlook.de
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.6%
- Posts: 41.4%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Selkie are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Selkie's influencers average views (Instagram)
Based on each influencer's average views per post
Selkie's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (716.0k avg views/post):
scarlett.o.hair x Selkie
![Instagram post by @scarlett.o.hair for Selkie. Caption reads: [...] also catch me in this as a romper 🙂↕️....](https://images.od.modash.io/67aa80ba41ac56af395d9db176c3d3af3b1097c4)
Influencer bio
Hair maximalist Nashville 📍NYC frequent flyer ✈️ Let’s make something magical together- scarlettohair@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
the_starlightlovers x Selkie
![Instagram post by @the_starlightlovers for Selkie. Caption reads: [...] pick your favorite ✨ Swann is wearing....](https://images.od.modash.io/12f3a33e0e6c27303a1db24a60da7ae6677c8b2b)
Influencer bio
Storytellers - Dreamers - Hopeless Romantics Page run by @swannandtheberries & @urielspark Collabs: thestarlightlovers@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Selkie's repeat partnerships
Out of 802 unique influencers in our dataset, 74 of them (9%) posted content for Selkie in 3 or more separate calendar months. The most consistent partner is @swannandtheberries, who has collaborated across 13 months with 80 total posts. @victoriashaz alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of Selkie's repeat influencer partnerships, with links to the sponsored content.
swannandtheberries x Selkie
![Instagram post by @swannandtheberries for Selkie. Caption reads: Dress @selkie use code BERRIES for 10% off [...].](https://images.od.modash.io/7003b257bd151669ad38fd4136c583ab5279302b)
![Instagram post by @swannandtheberries for Selkie. Caption reads: [...] is my husband? 🗡️ outfit is @selkie ✨! use....](https://images.od.modash.io/9012a14629e1d881e928ab636a5ecbadd4fff37c)
![Instagram post by @swannandtheberries for Selkie. Caption reads: [...] Code BERRIES to save up on @selkie #selkie....](https://images.od.modash.io/1aa6b727f58f7a73d4f57a149afc33c1b64e54d7)
theunwillingstar x Selkie
![Instagram post by @theunwillingstar for Selkie. Caption reads: [...] it … Code STAR for 15%off @selkie The Blush....](https://images.od.modash.io/37a9fcec08de6a64c69b095f9237e9f0d757ab55)
![Instagram post by @theunwillingstar for Selkie. Caption reads: [...] Split Ashbury Dress by @Selkie #selkie....](https://images.od.modash.io/97207e11c4411c8f92a669d9755b5f5a8dcc6413)
nataldee x Selkie
![Instagram post by @nataldee for Selkie. Caption reads: @selkie try on haul 🫶🏻 I splurged [...].](https://images.od.modash.io/34a4e7e93efb0e4e8224aa3b178bb306e547539e)
![Instagram post by @nataldee for Selkie. Caption reads: [...] wait that bb is ME 😌 Wearing @selkie (code....](https://images.od.modash.io/4e4673db1720a9462e7be0a9733c1f8ee369a34a)
![Instagram post by @nataldee for Selkie. Caption reads: [...] ❤️ this gorgeous gown from @selkie made me....](https://images.od.modash.io/af1c626210d52a5852835e38f7968683532f63cb)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Selkie had the most influencer activity. 65% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (7.2%)
- Brazil (4.2%)
- Canada (3.6%)
Selkie's influencer activity by market
Here is another example of Selkie collaborating with an influencer in United States.
scarlettohair x Selkie
![TikTok post by @scarlettohair for Selkie. Caption reads: [...] day!!! Celebrating with this set from....](https://images.od.modash.io/7d5ba2be5be0fd8d563df32f92c130c8276fb0a0)
Selkie's influencer activity vs. related brands
Selkie overlaps with STAUD and CULT GAIA in premium, fashion-forward statement pieces that thrive on visual storytelling. They compete for the same occasionwear and influencer-styling audience across Instagram and TikTok.
Total influencer content
Selkie vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Selkie leads with 3.4k sponsored posts, significantly outpacing CULT GAIA (1.6k posts) and STAUD (967 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. Selkie has more than double the total posts of CULT GAIA and more than triple STAUD.
By social platform
Selkie vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Selkie leads on Instagram and TikTok, while CULT GAIA leads on YouTube. The gap is most notable on Instagram, with Selkie at 2.6k, CULT GAIA at 1.2k, STAUD at 708 posts. Selkie's activity is particularly concentrated on Instagram. On Instagram and TikTok, Selkie has more than double the posts of CULT GAIA and more than triple STAUD.
By geographical market
Selkie vs. related brands influencer activity (by country)
Estimated sponsored posts in Selkie's top markets
Selkie has the highest estimated sponsored-post volume in United States (2.2k posts, 65%), United Kingdom (245 posts, 7.2%), while CULT GAIA has the highest estimated sponsored-post volume in Brazil (166 posts, 10.1%), India (92 posts, 5.6%). Looking at United States specifically, the split is Selkie at 2.2k posts (65%), CULT GAIA at 800 posts (48.6%), STAUD at 630 posts (65.2%). Selkie's strength in United States and United Kingdom may indicate a home-market focus, while CULT GAIA shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- STAUD's Influencer Marketing Strategy
- CULT GAIA's Influencer Marketing Strategy
- BondiBoost's Influencer Marketing Strategy
- WHOOP's Influencer Marketing Strategy
- Skims's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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