Nine West Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Nine West over the last 12 months.
This report breaks down where & how Nine West invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nine West, see here: Nine West influencers.
Influencer activity throughout the year
Nine West's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nine West's influencer activity by month
Number of sponsored posts
Nine West's influencer output appears relatively consistent throughout the year, averaging about 90 sponsored posts per month. February recorded the highest volume at 119 posts (32% above average), while April was the quietest at 63 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nine West's sponsored influencer collaborations break down by social platform:
- Instagram: 739 posts (68.1%)
- TikTok: 333 posts (30.7%)
- YouTube: 13 posts (1.2%)
Nine West's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nine West.
Here are 3 examples of Nine West's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
debscollabs x Nine West
![Instagram post by @debscollabs for Nine West. Caption reads: [...] Steve Madden Women's Lara Dress Shoes:....](https://images.od.modash.io/5b2254d07cb0ab7f53bbcb53b08e50783f60c060)
Influencer bio
🚀 Helping Lifestyle Brands Scale with Trend Driven Growth 📈 Want More Visibility? 💬 DM ‘Collab’ for a Strategy Call ⬇️Explore My Top Picks 🔗 bellow⬇️
Collaboration metrics
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faith.marie19 x Nine West
Influencer bio
Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KandyFoxx x Nine West
![YouTube post by @KandyFoxx for Nine West. Caption reads: [...] I found a lot of the brands on Amazon Nine....](https://images.od.modash.io/c3b923273e759c1cb54de4e55e841a601fb683aa)
Influencer bio
Beauty, fashion, fatness, cuteness, gaming, cooking, and life. Ask Kandy: AskKandyFoxx@gmail.com Email: KandyFoxxy@gmail.com Facebook: https://www.facebook.com/groups/169616000341604/ Instagram: www.instagram.com/KandyFoxx Twitter: www.twitter.com/KandyFoxx Twitch: www.twitch.tv/KandyFoxx Snapchat: KandyFoxx Kandy Foxx PO Box 434 Kelso, WA 98626
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 56.7%
- Posts: 43.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nine West are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nine West's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.2% of partnerships featuring creators averaging 10K-50K views, Nine West's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (51.4k avg views/post):
mahdiya_farook x Nine West
![Instagram post by @mahdiya_farook for Nine West. Caption reads: [...] that flows, never slows you down •....](https://images.od.modash.io/1c49c7090420806e28a82c8874e990960704de80)
Influencer bio
Follow my life in Qatar🇶🇦 Modest Fashion I Beauty | Designer @eightconceptsqa @snoonu Influencer @llqlifestyle winner influencer
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (8.2k avg views/post):
erika.wachter x Nine West
![Instagram post by @erika.wachter for Nine West. Caption reads: [...] #thesebootsaremadeforwalking @ninewest....](https://images.od.modash.io/e558689b5881b27cdd0a7cc0771fc56f69c172aa)
Influencer bio
📺 Host at NHL Network, MLB Network, SNY 🏆 Emmy-Winning Reporter 💫 Emmy-Nominated Host 🍊🏑Cuse & Newhouse Alum 💗 Be Kind & Dream Big! 💫
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nine West's repeat partnerships
Out of 766 unique influencers in our dataset, 7 of them (1%) posted content for Nine West in 3 or more separate calendar months. The most consistent partner is @brittbratstyles, who has collaborated across 7 months with 10 total posts.
Here are 3 examples of Nine West's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Nine West
![TikTok post by @brittbratstyles for Nine West. Caption reads: [...] @Van Cleef & Arpels Watch @ninewest....](https://images.od.modash.io/0f21e2a5f1fbfeccc30d2ffc6a72d9fe9985dafa)
stylingwithzee x Nine West
![Instagram post by @stylingwithzee for Nine West. Caption reads: [...] in these gorgeous shoes from @ninewestaus 🐆....](https://images.od.modash.io/84da61480cb4c968d0939e2ee3c77d5a560619d9)
![Instagram post by @stylingwithzee for Nine West. Caption reads: [...] Spring in my new faves from @ninewestaus....](https://images.od.modash.io/e1c3ae7b63298a0f193d9206a3e0fe17cb6024ab)
![Instagram post by @stylingwithzee for Nine West. Caption reads: [...] and skirt @sportscraft Heels @ninewestaus....](https://images.od.modash.io/75f9fd4d06e7cb8a6319f6706aa7abde2364b996)
_babyloba x Nine West
![TikTok post by @_babyloba for Nine West. Caption reads: [...] Backstage @Calvin Klein @ninewest @Coach....](https://images.od.modash.io/9007d9be8ac3244a69e170d9cf3ac4059a6e5c15)
![TikTok post by @_babyloba for Nine West. Caption reads: [...] check w/ @Coach @Gucci @ninewest 🍒⚜️ #OOTD....](https://images.od.modash.io/3db5ab84fbbfe29b3d5edb90e22518c68cf9a9ec)
![TikTok post by @_babyloba for Nine West. Caption reads: [...] de este Look aquí ⬆️ @Levi’s @ninewest....](https://images.od.modash.io/ebb0190756a207d97c39b0940bf31c34a0169ff6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nine West had the most influencer activity. 46.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (6.4%)
- India (5.8%)
- Indonesia (4.5%)
Nine West's influencer activity by market
Here is another example of Nine West collaborating with an influencer in United States.
aalessandragio x Nine West
Nine West's influencer activity vs. related brands
Nine West competes closely with ALDO Shoes and callitspring in accessible fashion footwear and accessories, making them direct comparisons for influencer-led outfit styling and seasonal trend campaigns.
Total influencer content
Nine West vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 4k sponsored posts, significantly outpacing Nine West (1.1k posts) and callitspring (983 posts). Across all three brands, the average volume is 2k posts, indicating mature, scaled influencer programs. ALDO Shoes has posted several times more content overall than Nine West and callitspring.
By social platform
Nine West vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Nine West leads on YouTube, while ALDO Shoes has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, callitspring at 775, Nine West at 739 posts. ALDO Shoes's activity is particularly concentrated on Instagram. On Instagram, ALDO Shoes has posted several times more content than Nine West and callitspring.
By geographical market
Nine West vs. related brands influencer activity (by country)
Estimated sponsored posts in Nine West's top markets
ALDO Shoes has the highest estimated sponsored-post volume in United States (1k posts, 25.9%), India (794 posts, 19.9%), Indonesia (367 posts, 9.2%), suggesting a Asia focus, while callitspring leads in Canada with 354 posts (36%), while Nine West leads in Australia with 69 posts (6.4%). Looking at United States specifically, the split is ALDO Shoes at 1k posts (25.9%), Nine West at 503 posts (46.4%), callitspring at 242 posts (24.6%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- callitspring's Influencer Marketing Strategy
- WalkingPad's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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