Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
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Sep '26
Nine West Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 228 sponsored posts from Nine West across Instagram, TikTok and YouTube over the last 12 months.
See where Nine West invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, February was 57.9% more active in terms of posting frequency.
Social platforms breakdown
Where Nine West's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Nine West's accounts
Instagram149
TikTok77
YouTube2
Content format by platform
Share of all sponsored posts.
Instagram · Reels
36.8%
Instagram · Feed Posts
28.5%
TikTok · Posts
33.8%
YouTube · Long-form
0.9%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
36.8%
Instagram · Feed Posts
28.5%
TikTok · Posts
33.8%
YouTube · Long-form
0.9%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Nine West's sponsored posts perform
Reach and engagement across all 228 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
39.9K
Average views per post
6.8K
Median views per post
6M
Total views
$193K
Estimated media value
5.6%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@faith.marie19View on TikTok ↗
@ninewest has the PERFECT heels for prom🛍️💕 [...]
1.3M Post views
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@jacqbanalView on TikTok ↗
wide calf divas we are SO back!! @ninewest came through with the cutesttt boots [...]
448.2K Post views
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@whitneygrettView on TikTok ↗
styling loafers for fall 🍂 @ninewest #loafers #loafersoutfit #workwear [...]
429.5K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Nine West works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Nine West's influencers by average views per post
Share of the 128 creators in this dataset
<1K
23.4%
1K-5K
18.8%
5K-10K
13.3%
10K-50K
27.3%
50K-100K
7.0%
100K-500K
9.4%
500K+
0.8%
Top influencers Nine West works with
Nine West's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@faith.marie19TikTok11.3M
2
@jacqbanalTikTok1448.2K
3
@whitneygrettTikTok1429.5K
4
@sierrapetrossiInstagram1346.5K
5
@misrabayindirrInstagram1296.9K
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Nine West works with creators once, or builds an ongoing roster.
Repeat creators make up 6.6% of Nine West's creator network and generate 8.2% of total reach. The charts below show how often those partnerships recur and how much of Nine West's audience reach they account for.
Repeat creators make up 6.6% of Nine West's creator network and generate 8.2% of total reach. The charts below show how often those partnerships recur and how much of Nine West's audience reach they account for.
One-off vs. repeat creators
Share of 196 creators
Months active
Repeat creators only
2 months
76.9%
3 months
15.4%
4+ months
7.7%
Repeat partnerships at a glance
8.2%
of total reach comes from repeat creators
3
average posts per repeat creator
7 months
longest running partnership
Creators Nine West works with repeatedly
@brittbratstylesView on TikTok ↗
which shoe looks better? #contentcreatorinsights #pregnant #pregnantootd #style #chic
4K Post views
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@ava_dashView on Instagram ↗
Chic yet comfy for press day! @ninewest Use code AVA20 for 20% off ninewest.com [...]
99.3K Post views
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@erika.wachterView on Instagram ↗
[...] #thesebootsaremadeforwalking @ninewest @macys #macyspartner #macystylecrew [...]
16.7K Post views
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Nine West's most loyal creators
@brittbratstyles
Months active7
Posts12
Total engagement795
@ava_dash
Months active3
Posts3
Total engagement3.8K
@erika.wachter
Months active3
Posts3
Total engagement186
Geographical breakdown
The markets where Nine West's sponsored creators are based. 90.2% of sponsored posts came from creators based in 5 markets. United States and Turkey lead at 62.7% and 12.7%, with the remaining 9.8% spread across a wider range of countries.
Sponsored posts by creator location
Top 11 markets
United States
62.7%
Turkey
12.7%
Australia
9.2%
Poland
2.8%
Czech Republic
2.8%
Romania
2.1%
Qatar
2.1%
Germany
1.4%
Philippines
1.4%
Venezuela
0.7%
All other markets
2.1%
Nine West vs. related brands
How Nine West's influencer activity compares with other accessories brands.
Sponsored posts, last 12 months
Nine West vs. related brands
571 posts
228 posts
123 posts
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