Nine West Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.0k pieces of influencer content sponsored by Nine West over the last 12 months.
This report breaks down where & how Nine West invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nine West, see here: Nine West influencers.
Influencer activity throughout the year
Nine West's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nine West's influencer activity by month
Number of sponsored posts
Nine West's influencer posting pattern appears irregular, with notable fluctuations month to month. November saw the highest output at 123 posts (43% above the 86 monthly average), while March was the quietest at 9 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nine West's sponsored influencer collaborations break down by social platform:
- Instagram: 752 posts (72.7%)
- TikTok: 272 posts (26.3%)
- YouTube: 10 posts (1%)
Nine West's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nine West.
Here are 2 examples of Nine West's recent sponsored collaborations (one each for Instagram, TikTok).
melodielbirliler x Nine West
Influencer bio
info@melodielbirliler.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
jamie_janejira x Nine West
![TikTok post by @jamie_janejira for Nine West. Caption reads: [...] the name of each style, in order: -@ninewest....](https://images.od.modash.io/2de86e0ed64a143ba93809d651afa2230935bb6c)
Influencer bio
just figuring it out as I go 💌 jamie@portraitmgmt.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 57.7%
- Posts: 42.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nine West are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nine West's influencers average views (Instagram)
Based on each influencer's average views per post
Nine West's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (76.0k avg views/post):
hamptonhousewife x Nine West
![Instagram post by @hamptonhousewife for Nine West. Caption reads: [...] day celebrating Mothers Day with....](https://images.od.modash.io/4e9695c9529be88f9be7c1ca12e4281b2401d280)
Influencer bio
49 • Mum Your Everyday Personal Stylist Fashion Beauty Lifestyle Brand Ambassador @brighton_bmw Management @daymanagement 📧 Steph@daymgmt.com.au
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (4.5k avg views/post):
stylingwithzee x Nine West
![Instagram post by @stylingwithzee for Nine West. Caption reads: [...] into Spring in my new faves from....](https://images.od.modash.io/e1c3ae7b63298a0f193d9206a3e0fe17cb6024ab)
Influencer bio
40 | mum | wife Effortless, chic & practical looks In-store try-ons, I'm 167cm! Melb|Aust 💌 stylingwithzee@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nine West's repeat partnerships
Out of 757 unique influencers in our dataset, 7 of them (1%) posted content for Nine West in 3 or more separate calendar months. The most consistent partner is @hamptonhousewife, who has collaborated across 8 months with 10 total posts.
Here are 2 examples of Nine West's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Nine West
_babyloba x Nine West
![TikTok post by @_babyloba for Nine West. Caption reads: [...] Backstage @Calvin Klein @ninewest @Coach....](https://images.od.modash.io/9007d9be8ac3244a69e170d9cf3ac4059a6e5c15)
![TikTok post by @_babyloba for Nine West. Caption reads: [...] check w/ @Coach @Gucci @ninewest 🍒⚜️ #OOTD....](https://images.od.modash.io/3db5ab84fbbfe29b3d5edb90e22518c68cf9a9ec)
![TikTok post by @_babyloba for Nine West. Caption reads: [...] de este Look aquí ⬆️ @Levi’s @ninewest....](https://images.od.modash.io/ebb0190756a207d97c39b0940bf31c34a0169ff6)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nine West had the most influencer activity. 50.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- India (5%)
- Australia (4.9%)
- Turkey (4.3%)
Nine West's influencer activity by market
Here is another example of Nine West collaborating with an influencer in United States.
debscollabs x Nine West
![Instagram post by @debscollabs for Nine West. Caption reads: [...] Steve Madden Women's Lara Dress Shoes:....](https://images.od.modash.io/5b2254d07cb0ab7f53bbcb53b08e50783f60c060)
Nine West's influencer activity vs. related brands
Nine West is a mainstream footwear and accessories brand competing on style and accessible price points. ALDO Shoes and Vince Camuto target similar shoppers and rely on trend-led content, making them natural competitors for comparison.
Total influencer content
Nine West vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 3.9k sponsored posts, significantly outpacing Nine West (1k posts) and Vince Camuto (262 posts). Across all three brands, the average volume is 1.7k posts, suggesting established influencer marketing investments. ALDO Shoes has nearly four times as many total posts as Nine West and far more than Vince Camuto.
By social platform
Nine West vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Nine West leads on YouTube, while ALDO Shoes has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, Nine West at 752, Vince Camuto at 173 posts. Nine West's activity is particularly concentrated on Instagram. ALDO Shoes posts several times more than Nine West and Vince Camuto on both Instagram and TikTok, while YouTube volumes are low for all three brands.
By geographical market
Nine West vs. related brands influencer activity (by country)
Estimated sponsored posts in Nine West's top markets
ALDO Shoes has the highest estimated sponsored-post volume in United States (1.3k posts, 32.4%), India (807 posts, 20.7%), Indonesia (269 posts, 6.9%), suggesting a Asia focus, while Nine West leads in Australia with 51 posts (4.9%), while Vince Camuto has the highest estimated sponsored-post volume in United Kingdom (10 posts, 3.7%), Canada (9 posts, 3.4%). Looking at United States specifically, the split is ALDO Shoes at 1.3k posts (32.4%), Nine West at 525 posts (50.8%), Vince Camuto at 200 posts (76.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- Vince Camuto's Influencer Marketing Strategy
- K18 Hair's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
- Red Bull's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Scaling your influencer program?
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.