Nine West Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 177 pieces of influencer content sponsored by Nine West over the last 12 months.
This report breaks down where & how Nine West invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nine West, see here: Nine West influencers.
Influencer activity throughout the year
Nine West's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Nine West's influencer activity by month
Number of sponsored posts
Nine West's sponsored post volume peaks in February with 26 posts, 86% higher than the monthly average of 14. March recorded the lowest activity at 7 posts, 50% below average.
Nine West's influencer activity by month (views)
Total views on sponsored video posts
April generated the most views at 2.8M, while January recorded the least at 17.5k. Across all tracked posts in the 12-month window, average views per post were 38.7k. Interestingly, the highest-view month (April) does not align with peak post volume (February), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q2 (Apr-Jun). The top-performing tracked post, by @melodielbirliler, generated 2.7M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nine West's sponsored influencer collaborations break down by social platform:
- Instagram: 154 posts (87%)
- TikTok: 23 posts (13%)
Nine West's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nine West.
Here are 2 examples of Nine West's recent sponsored collaborations (one each for Instagram, TikTok).
melodielbirliler x Nine West
Influencer bio
info@melodielbirliler.com
Collaboration metrics
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vivacious.honey x Nine West
![TikTok post by @vivacious.honey for Nine West. Caption reads: [...] Blazer: @Love, Bonito Heels: @ninewest....](https://images.od.modash.io/dd47c513b8794fe4e6d9eec5cebbf62ce88fdd8d)
Influencer bio
💍 Wife 🤰 Mom ✝️ Daughter ✨ Fashion, family & faith 🎙️ @Sponsored By Jesus Podcast 💌 VanessaChen@currentsmgmt.com
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 59.7%
- Posts: 40.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nine West are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nine West's influencers average views (Instagram)
Based on each influencer's average views per post
With 34.1% of partnerships featuring creators averaging 10K-50K views, Nine West's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (69.8k avg views/post, 153.3k followers):
eloisedufka x Nine West
Influencer bio
NYC YT: Eloise Dufka @suspiciouslywellread
Collaboration metrics
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And here is another example with a smaller creator on Instagram (2.0k avg views/post, 30.6k followers):
chrystelleaudette x Nine West
![Instagram post by @chrystelleaudette for Nine West. Caption reads: [...] luncheon 😌
Spring racing lunch with....](https://images.od.modash.io/dc06ab52db98aabcd3b69a4eb7601e42e924c184)
Influencer bio
sometimes actor, sometimes model, always mother @brooklynmgmt @McMahon_management
Collaboration metrics
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Geographical breakdown
In our dataset, United States is where Nine West had the most influencer activity. 50.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Turkey (5.9%)
- Australia (5.7%)
- India (4.5%)
Nine West's influencer activity by market
Here is another example of Nine West collaborating with an influencer in United States.
aalessandragio x Nine West
Nine West's influencer activity vs. related brands
Nine West competes in accessible fashion footwear and accessories, where ALDO Shoes and Steve Madden target similar shoppers and price points. All three commonly leverage outfit-styling creators and seasonal trend drops to drive demand.
Total influencer content
Nine West vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Steve Madden leads with 1.6k sponsored posts, significantly outpacing ALDO Shoes (658 posts) and Nine West (177 posts). Across all three brands, the average volume is 803 posts, suggesting moderate but consistent investment. Steve Madden has several times more total posts than Nine West and ALDO Shoes.
By social platform
Nine West vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Steve Madden leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with Steve Madden at 810, ALDO Shoes at 105, Nine West at 23 posts. Nine West's activity is particularly concentrated on Instagram. On TikTok, Steve Madden has several times more posts than Nine West and ALDO Shoes.
By geographical market
Nine West vs. related brands influencer activity (by country)
Estimated sponsored posts in Nine West's top markets
Steve Madden has the highest estimated sponsored-post volume in United States (915 posts, 58.1%), Canada (57 posts, 3.6%), suggesting a North America focus, while ALDO Shoes has the highest estimated sponsored-post volume in India (143 posts, 21.7%), Indonesia (34 posts, 5.1%), suggesting a Asia focus, while Nine West has the highest estimated sponsored-post volume in Turkey (10 posts, 5.9%), Australia (10 posts, 5.7%). Looking at United States specifically, the split is Steve Madden at 915 posts (58.1%), ALDO Shoes at 186 posts (28.2%), Nine West at 90 posts (50.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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