Nine West Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Nine West over the last 12 months.
This report breaks down where & how Nine West invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Nine West, see here: Nine West influencers.
Influencer activity throughout the year
Nine West's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Nine West's influencer activity by month
Number of sponsored posts
Nine West's influencer output appears relatively consistent throughout the year, averaging about 104 sponsored posts per month. April recorded the highest volume at 152 posts (46% above average), while July was the quietest at 52 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Nine West's sponsored influencer collaborations break down by social platform:
- Instagram: 891 posts (71.2%)
- TikTok: 347 posts (27.7%)
- YouTube: 14 posts (1.1%)
Nine West's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for Nine West.
Here are 3 examples of Nine West's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
sierrapetrossi x Nine West
![Instagram post by @sierrapetrossi for Nine West. Caption reads: [...] from the Marilyn Monroe collection at....](https://images.od.modash.io/4d5748418b0f40d8589dd35209368fb69c5b25fd)
Influencer bio
sierrajanepetrossi@gmail.com <3 Los Angeles
Collaboration metrics
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faith.marie19 x Nine West
Influencer bio
Heyy 💌 Faith@insightmedia.com Snap - faith.f08 love edits
Collaboration metrics
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KandyFoxx x Nine West
![YouTube post by @KandyFoxx for Nine West. Caption reads: [...] I found a lot of the brands on Amazon Nine....](https://images.od.modash.io/c3b923273e759c1cb54de4e55e841a601fb683aa)
Influencer bio
Beauty, fashion, fatness, cuteness, gaming, cooking, and life. Ask Kandy: AskKandyFoxx@gmail.com Email: KandyFoxxy@gmail.com Facebook: https://www.facebook.com/groups/169616000341604/ Instagram: www.instagram.com/KandyFoxx Twitter: www.twitter.com/KandyFoxx Twitch: www.twitch.tv/KandyFoxx Snapchat: KandyFoxx Kandy Foxx PO Box 434 Kelso, WA 98626
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 58.7%
- Posts: 41.3%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers Nine West are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Nine West's influencers average views (Instagram)
Based on each influencer's average views per post
With 36.2% of partnerships featuring creators averaging 10K-50K views, Nine West's strategy suggests cost-efficiency and engagement-focused partnerships.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (82.6k avg views/post, 131.4k followers):
ava_dash x Nine West
Influencer bio
@fordmodels @bravotv
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (5.6k avg views/post, 74.2k followers):
aalessandragio x Nine West
Influencer bio
sports & fashion | miami alessandra@cmgworldwide.com @alessathelabel
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Nine West's repeat partnerships
Out of 862 unique influencers in our dataset, 9 of them (1%) posted content for Nine West in 3 or more separate calendar months. The most consistent partner is @stylingwithzee, who has collaborated across 7 months with 14 total posts.
Here are 1 examples of Nine West's repeat influencer partnerships, with links to the sponsored content.
brittbratstyles x Nine West
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Nine West had the most influencer activity. 45.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Australia (7.3%)
- Turkey (5.8%)
- India (5.3%)
Nine West's influencer activity by market
Here is another example of Nine West collaborating with an influencer in United States.
roses_cloud x Nine West
Nine West's influencer activity vs. related brands
Nine West overlaps strongly with ALDO Shoes and callitspring in accessible fashion footwear and accessories, competing for similar mall-to-online shoppers influenced by styling content and seasonal trends.
Total influencer content
Nine West vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
ALDO Shoes leads with 4.1k sponsored posts, significantly outpacing Nine West (1.3k posts) and callitspring (1k posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. ALDO Shoes has several times more total posts than Nine West and callitspring.
By social platform
Nine West vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Nine West leads on YouTube, while ALDO Shoes has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with ALDO Shoes at 3.1k, Nine West at 891, callitspring at 783 posts. Nine West's activity is particularly concentrated on Instagram. On Instagram, ALDO Shoes has several times more posts than Nine West and callitspring.
By geographical market
Nine West vs. related brands influencer activity (by country)
Estimated sponsored posts in Nine West's top markets
ALDO Shoes has the highest estimated sponsored-post volume in United States (1.1k posts, 26.1%), India (941 posts, 23.1%), Indonesia (301 posts, 7.4%), suggesting a Asia focus, while callitspring leads in Canada with 357 posts (35.4%), while Nine West has the highest estimated sponsored-post volume in Australia (91 posts, 7.3%), Turkey (73 posts, 5.8%). Looking at United States specifically, the split is ALDO Shoes at 1.1k posts (26.1%), Nine West at 573 posts (45.8%), callitspring at 253 posts (25.1%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- ALDO Shoes's Influencer Marketing Strategy
- callitspring's Influencer Marketing Strategy
- WalkingPad's Influencer Marketing Strategy
- T3 Micro's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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