POPFLEX Active Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 955 pieces of influencer content sponsored by POPFLEX Active over the last 12 months.
This report breaks down where & how POPFLEX Active invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with POPFLEX Active, see here: POPFLEX Active influencers.
Influencer activity throughout the year
POPFLEX Active's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
POPFLEX Active's influencer activity by month
Number of sponsored posts
POPFLEX Active's sponsored post volume peaks in January with 182 posts, 168% higher than the monthly average of 68. February recorded the lowest activity at 21 posts, 69% below average.
POPFLEX Active's influencer activity by month (views)
Total views on sponsored video posts
December generated the most views at 4.1M, while February recorded the least at 198.2k. Across all tracked posts in the 12-month window, average views per post were 16.8k. Interestingly, the highest-view month (December) does not align with peak post volume (January), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q4 (Oct-Dec). The top-performing tracked post, by @hopescope, generated 3.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of POPFLEX Active's sponsored influencer collaborations break down by social platform:
- TikTok: 833 posts (87.2%)
- Instagram: 74 posts (7.7%)
- YouTube: 48 posts (5%)
POPFLEX Active's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for POPFLEX Active.
Here are 3 examples of POPFLEX Active's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
lifeofkenziew x POPFLEX Active
Influencer bio
Encouraging others through every season💗 Sharing real life, real joy & real growth 💌: dantekenziewilliams@gmail.com 📍Michigan TikTok: @lifeofkenziew
Collaboration metrics
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baldiechi x POPFLEX Active
![TikTok post by @baldiechi for POPFLEX Active. Caption reads: [...] Network @CiderCloset @Cider @Nike @POPFLEX....](https://images.od.modash.io/c914fba2fe92c291f06b251a82f9425c6a69b247)
Influencer bio
📍OC | LA big girl, bald head, beauty lover 💌 chiara@thedigitaldept.com
Collaboration metrics
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hopescope x POPFLEX Active
![YouTube post by @hopescope for POPFLEX Active. Caption reads: [...] out!!
Shop here! 🛍️....](https://images.od.modash.io/5b6197bc99a39fa7b80d2c1f451e5b5b6d943144)
Influencer bio
Treasure Hunter, Professional Shopper, SUBSCRIBE! Welcome to my channel! Here we buy celebrity clothing, cheap returns mystery boxes, lost luggage, check out trending tiktok products, ruthlessly review popular brands, and tons of other exciting things! BUSINESS INQUIRIES ONLY: Email tyler@hopescope.com or DM Tyler on LinkedIn https://www.linkedin.com/in/tyler-allen-hopescope/
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99%
- Carousels: 1%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers POPFLEX Active are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
POPFLEX Active's influencers average views (TikTok)
Based on each influencer's average views per post
With 40.2% of partnerships featuring creators averaging 1K-5K views, POPFLEX Active's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 38.6%, indicating investment across adjacent tiers. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (43.6k avg views/post):
amysmagicaladventures x POPFLEX Active
![TikTok post by @amysmagicaladventures for POPFLEX Active. Caption reads: [...] #onsale #happyfourth @POPFLEX Active .](https://images.od.modash.io/db4fe453a262a4ef91bf51473f54236fa0c4471a)
Influencer bio
✨Disney obsessed✨ Travel Advisor at AET Amy@AlluringEnchantmentsTravel.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
blondesyd x POPFLEX Active
![TikTok post by @blondesyd for POPFLEX Active. Caption reads: [...] the same skort @Taylor Swift has @POPFLEX....](https://images.od.modash.io/e63b81560dbd3b5d075171f9b56299c898569f73)
Influencer bio
I'm going on the viral voyage! Message me to collab! :) TTS Affiliate 💗 SydneyChaneyBusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
POPFLEX Active's repeat partnerships
Out of 374 unique influencers in our dataset, 34 of them (9%) posted content for POPFLEX Active in 3 or more separate calendar months. The most consistent partner is @AshleyGaita, who has collaborated across 11 months with 31 total posts.
Here are 3 examples of POPFLEX Active's repeat influencer partnerships, with links to the sponsored content.
AshleyGaita x POPFLEX Active
![YouTube post by @AshleyGaita for POPFLEX Active. Caption reads: [...] save 10%)
POPFLEX -....](https://images.od.modash.io/31476271a6c0edf9eec91f48275738e8b10824cf)
![YouTube post by @AshleyGaita for POPFLEX Active. Caption reads: [...] (code GAITA to save 10%)
Popflex Active ➔....](https://images.od.modash.io/a712ebef77a3d1a83e645d5ffbcf32ff0f2da6cb)
![YouTube post by @AshleyGaita for POPFLEX Active. Caption reads: [...] save 10%)
POPFLEX -....](https://images.od.modash.io/7e48db5c470f6fe24151fb0b0c6d524acf194ecd)
mels.crafty.corner x POPFLEX Active
![TikTok post by @mels.crafty.corner for POPFLEX Active. Caption reads: [...] a paid actor here 🌈🌸 @POPFLEX Active....](https://images.od.modash.io/9b80e61e58ba7afef98a713f1b5eb1a46e0d1c93)
![TikTok post by @mels.crafty.corner for POPFLEX Active. Caption reads: [...] thing ever !!! From @POPFLEX Active....](https://images.od.modash.io/1e90f6a91105154cce7b0ffa34c6e57c0ef5e82a)
flyforaginger x POPFLEX Active
![TikTok post by @flyforaginger for POPFLEX Active. Caption reads: [...] #plussizetryon @POPFLEX Active .](https://images.od.modash.io/a8bc4d9c70ad8d2ff7f863f82f2fbdef1c030092)
![TikTok post by @flyforaginger for POPFLEX Active. Caption reads: [...] size 3X for reference. @POPFLEX Active....](https://images.od.modash.io/1f48f8bac6f9661368e6f0f79b9deb72cc506324)
![TikTok post by @flyforaginger for POPFLEX Active. Caption reads: [...] the 3X in bubblegum 💞 @POPFLEX Active....](https://images.od.modash.io/959db458ed680049355213fde4b61a2eae440320)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where POPFLEX Active had the most influencer activity. 76.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.5%)
- Brazil (3.6%)
- Canada (3.3%)
POPFLEX Active's influencer activity by market
Here is another example of POPFLEX Active collaborating with an influencer in United States.
blogilates x POPFLEX Active
POPFLEX Active's influencer activity vs. related brands
POPFLEX Active plays in the women’s activewear space alongside Gymshark and AYBL, competing for fitness-focused shoppers and athleisure wearers. Influencer workouts, try-ons, and community challenges are key battlegrounds for all three.
Total influencer content
POPFLEX Active vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Gymshark leads with 11.2k sponsored posts, significantly outpacing AYBL (3.8k posts) and POPFLEX Active (955 posts). Across all three brands, the average volume is 5.3k posts, indicating mature, scaled influencer programs. Gymshark has multiple times more total posts than POPFLEX Active and AYBL.
By social platform
POPFLEX Active vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 8.3k, AYBL at 2.1k, POPFLEX Active at 74 posts. POPFLEX Active's activity is particularly concentrated on TikTok. On Instagram, Gymshark has multiple times more posts than POPFLEX Active and AYBL.
By geographical market
POPFLEX Active vs. related brands influencer activity (by country)
Estimated sponsored posts in POPFLEX Active's top markets
Gymshark has the highest estimated sponsored-post volume in United States (5.7k posts, 50.9%), United Kingdom (1.6k posts, 13.9%), Mexico (404 posts, 3.6%), suggesting a North America focus, while AYBL leads in The Netherlands with 141 posts (3.7%), while POPFLEX Active leads in Brazil with 34 posts (3.6%). Looking at United States specifically, the split is Gymshark at 5.7k posts (50.9%), AYBL at 1.8k posts (47.5%), POPFLEX Active at 727 posts (76.1%).
Read more influencer strategy breakdowns
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Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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