POPFLEX Active Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 4.4k pieces of influencer content sponsored by POPFLEX Active over the last 12 months.

This report breaks down where & how POPFLEX Active invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with POPFLEX Active, see here: POPFLEX Active influencers.

Influencer activity throughout the year

POPFLEX Active's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

POPFLEX Active's sponsored post volume peaks in January with 672 posts, 84% higher than the monthly average of 366. March recorded the lowest activity at 210 posts, 43% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of POPFLEX Active's sponsored influencer collaborations break down by social platform:

• TikTok: 3.2k posts (71.3%)
• Instagram: 1.1k posts (24.5%)
• YouTube: 184 posts (4.1%)

TikTok influencer marketing is a clear focus for POPFLEX Active.

Here are 3 examples of POPFLEX Active's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 41.6% of partnerships featuring creators averaging 1K-5K views, POPFLEX Active's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (255.5k avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

POPFLEX Active's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (5%)
• Canada (3.4%)
• Brazil (3.2%)

Here is another example of POPFLEX Active collaborating with an influencer in United States.

POPFLEX Active's influencer activity vs. related brands

POPFLEX Active targets fitness consumers through creator storytelling and community, similar to Gymshark, while Bala competes for the same wellness audience with highly social, lifestyle-friendly fitness products.

Total influencer content

Gymshark leads with 89.7k sponsored posts, significantly outpacing POPFLEX Active (4.4k posts) and Bala (2.8k posts). Across all three brands, the average volume is 32.3k posts, indicating mature, scaled influencer programs. Gymshark has a much higher total post count than POPFLEX Active and Bala.

By social platform

Among these brands, Gymshark leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with Gymshark at 60.6k, Bala at 1.1k, POPFLEX Active at 1.1k posts. POPFLEX Active's activity is particularly concentrated on TikTok. Across Instagram, TikTok, and YouTube, Gymshark posts far more than POPFLEX Active and Bala.

By geographical market

Gymshark has the highest estimated sponsored-post volume in United States (47k posts, 52.3%), United Kingdom (12k posts, 13.2%), Mexico (3.2k posts, 3.6%), suggesting a North America focus, while POPFLEX Active leads in Canada with 151 posts (3.4%), while Bala leads in Brazil with 113 posts (4.1%). Looking at United States specifically, the split is Gymshark at 47k posts (52.3%), POPFLEX Active at 3.4k posts (75.6%), Bala at 2k posts (73.6%).