We analyzed 3.8k pieces of influencer content sponsored by Bio Ionic over the last 12 months.
This report breaks down where & how Bio Ionic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bio Ionic, see here: Bio Ionic influencers.
Bio Ionic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bio Ionic's sponsored post volume appears to trend upward over the 12-month period, rising from 407 posts in January to 612 in December. The peak month, November, reached 828 posts, 161% higher than the monthly average of 317.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bio Ionic's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bio Ionic.
Here are 2 examples of Bio Ionic's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
@ooocreators ivycatrett@ooocreators.com @tiqhtsqueeze
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Influencer bio
Social Media Tips📈+ Fashion🎀 & Beauty Finds 💋
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bio Ionic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 38.2% of partnerships featuring creators averaging 1K-5K views, Bio Ionic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The <1K views segment is also prominent at 36.2%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (262.9k avg views/post):
Influencer bio
˗ˏˋ ig: oliviaowassa ˎˊ˗ ✉︎ loredana@thedigitalbrandarchitects.com ↓ all my links
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
CEO @Pawsh Partnerships: anitamiron.info@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Out of 1.9k unique influencers in our dataset, 121 of them (6%) posted content for Bio Ionic in 3 or more separate calendar months. The most consistent partner is @itsejkeshishian, who has collaborated across 11 months with 71 total posts.
Here are 3 examples of Bio Ionic's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bio Ionic had the most influencer activity. 80.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bio Ionic collaborating with an influencer in United States.
Bio Ionic competes with T3 Micro and FHI Heat in premium hair tools where performance claims and demo content matter most. All three are commonly marketed via stylist partnerships, tutorials, and before/after transformations.
Total sponsored posts tracked (last 12 months)
FHI Heat leads with 5.5k sponsored posts, significantly outpacing Bio Ionic (3.8k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs. FHI Heat has noticeably more total posts than Bio Ionic and T3 Micro.
Sponsored posts by platform
Among these brands, T3 Micro leads on Instagram and YouTube and FHI Heat leads on TikTok. The gap is most notable on TikTok, with FHI Heat at 4.8k, Bio Ionic at 2.9k, T3 Micro at 1.5k posts. Bio Ionic's activity is particularly concentrated on TikTok. Bio Ionic posts much more on TikTok than on Instagram, while T3 Micro posts much more on Instagram than on TikTok.
Estimated sponsored posts in Bio Ionic's top markets
FHI Heat has the highest estimated sponsored-post volume in United States (3.9k posts, 71.4%), Brazil (240 posts, 4.4%), United Kingdom (230 posts, 4.2%). Looking at United States specifically, the split is FHI Heat at 3.9k posts (71.4%), Bio Ionic at 3.1k posts (80.7%), T3 Micro at 2.4k posts (73%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
When you outgrow your mishmash of spreadsheets & free tools, try Modash. Find & email influencers, track campaigns, ship products & more - all in one place.