We analyzed 3.6k pieces of influencer content sponsored by T3 Micro over the last 12 months.
This report breaks down where & how T3 Micro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with T3 Micro, see here: T3 Micro influencers.
T3 Micro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
T3 Micro's influencer output appears relatively consistent throughout the year, averaging about 299 sponsored posts per month. December recorded the highest volume at 423 posts (41% above average), while June was the quietest at 173 posts.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of T3 Micro's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for T3 Micro.
Here are 3 examples of T3 Micro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Discovering creative rituals: art, music, self-care, beauty & hair 🕊️
Collaboration metrics
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Influencer bio
hair • fashion • beauty • life in my twenties indiana 💌: maddihcollabs@gmail.com
Collaboration metrics
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Influencer bio
I am a professional figure skater and full-time travel & lifestyle creator sharing my adventures on and off the ice. From life working on cruise ships to traveling the world, I bring you a mix of lifestyle, fitness, productivity, and behind-the-scenes skating content. subscribe for: ✩ life as a pro skater & performer ✩ travel vlogs & cruise ship adventures ✩ productivity & lifestyle content ✩ health inspo & figure skating new videos every monday + friday! #travelvlog #cruiseshiplife #dayinmylife
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers T3 Micro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33% of partnerships featuring creators averaging 1K-5K views, T3 Micro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 25.4%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (210.3k avg views/post):
Influencer bio
your fav lil viet sister ✨ los angeles // detroit sephora squad '26 ✎ alexandra@jadegroup.co ↓ shop new e.l.f. haircare!
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.8k avg views/post):
Influencer bio
orange county, ca ⋆ ⟡˖ ࣪ 💌ugc.chelsealu@gmail.com
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 58 of them (3%) posted content for T3 Micro in 3 or more separate calendar months. The most consistent partner is @kaitcassity, who has collaborated across 9 months with 19 total posts.
Here are 3 examples of T3 Micro's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where T3 Micro had the most influencer activity. 72.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of T3 Micro collaborating with an influencer in United States.
TYMO Beauty and Color Wow Hair are strong competitors to T3 Micro in the hair styling and haircare space, competing for similar consumers seeking salon-quality results at home. Both brands are highly visible in beauty retail and influencer channels where T3 also markets its tools.
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 29.5k sponsored posts, significantly outpacing Color Wow Hair (19.2k posts) and T3 Micro (3.6k posts). Across all three brands, the average volume is 17.4k posts, indicating mature, scaled influencer programs. TYMO Beauty has many more total posts than T3 Micro and Color Wow Hair.
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on Instagram, with TYMO Beauty at 6.7k, T3 Micro at 1.8k, Color Wow Hair at 0 posts. TYMO Beauty's activity is particularly concentrated on TikTok. On YouTube, all three brands have relatively few posts compared with Instagram and TikTok.
Estimated sponsored posts in T3 Micro's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (17k posts, 56.3%), United Kingdom (1.7k posts, 5.8%), India (884 posts, 3%), while Color Wow Hair has the highest estimated sponsored-post volume in France (2.3k posts, 12.2%), Canada (1.1k posts, 5.8%). Looking at United States specifically, the split is TYMO Beauty at 17k posts (56.3%), Color Wow Hair at 13k posts (68.7%), T3 Micro at 2.6k posts (72.4%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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