We analyzed 3.2k pieces of influencer content sponsored by T3 Micro over the last 12 months.
This report breaks down where & how T3 Micro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with T3 Micro, see here: T3 Micro influencers.
T3 Micro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
T3 Micro's sponsored post volume peaks in December with 415 posts, 58% higher than the monthly average of 263. April recorded the lowest activity at 117 posts, 56% below average.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of T3 Micro's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for T3 Micro.
Here are 2 examples of T3 Micro's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Discovering creative rituals: art, music, self-care, beauty & hair 🕊️
Collaboration metrics
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Influencer bio
hair • fashion • beauty • life in my twenties midwest 💌: maddihcollabs@gmail.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers T3 Micro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 33.2% of partnerships featuring creators averaging 1K-5K views, T3 Micro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 24.9%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (178.6k avg views/post):
Influencer bio
Guatemalan 🇬🇹 | CT | NYC Beauty | Hair ✂️ | bilingual ✨ 💌jessicagveliz1@gmail.com IG: @imjessicagabriela
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
for paid collabs 💌 tiobanda00@icloud.com ⬇️Links to wigs ⬇️
Collaboration metrics
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Out of 2k unique influencers in our dataset, 52 of them (3%) posted content for T3 Micro in 3 or more separate calendar months. The most consistent partner is @henrydelapaz, who has collaborated across 9 months with 15 total posts.
Here are 3 examples of T3 Micro's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where T3 Micro had the most influencer activity. 72.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of T3 Micro collaborating with an influencer in United States.
T3 Micro competes with TYMO Beauty and Bio Ionic in premium hair tools where performance and styling results are key. All three brands use influencers for side-by-side demos, heat-styling tutorials, and before/after content.
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 28k sponsored posts, significantly outpacing Bio Ionic (3.8k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 11.7k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than T3 Micro and Bio Ionic.
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.3k, Bio Ionic at 2.9k, T3 Micro at 1.6k posts. TYMO Beauty's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty has far more posts than T3 Micro and Bio Ionic.
Estimated sponsored posts in T3 Micro's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.2%), United Kingdom (1.4k posts, 5.1%), Canada (1.2k posts, 4.4%), suggesting a North America focus, while Bio Ionic leads in Brazil with 149 posts (3.9%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.2%), Bio Ionic at 3.1k posts (80.7%), T3 Micro at 2.3k posts (72.6%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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