We analyzed 3.2k pieces of influencer content sponsored by T3 Micro over the last 12 months.
This report breaks down where & how T3 Micro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with T3 Micro, see here: T3 Micro influencers.
T3 Micro's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
T3 Micro's sponsored post volume appears to trend upward over the 12-month period, rising from 364 posts in January to 445 in December. The peak month, December, reached 445 posts, 65% higher than the monthly average of 269.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of T3 Micro's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for T3 Micro.
Here are 3 examples of T3 Micro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Discovering creative rituals: art, music, self-care, beauty & hair 🕊️
Collaboration metrics
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Influencer bio
Hair • fashion • beauty Just enjoying my twenties 🧚🏻♀️✨ 💌: Maddihcollabs@gmail.com
Collaboration metrics
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Influencer bio
I'm so happy you're here!! My name is Kayla and I am from the east coast, now living in LA. I hope you enjoy my videos and feel connected to me and my content. Thank you for following along! xx, KB
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
💡 Related resource: How To Find Instagram Influencers.
For their top social platform (Instagram), here is a breakdown of the type of influencers T3 Micro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
T3 Micro's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (1.4M avg views/post):
Influencer bio
💌cynthiadhimdis@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on Instagram (8.0k avg views/post):
Influencer bio
🇩🇴Hair care junkie📍NY/PA 💌 Info@julissag.com 👇🏽YouTube 132k 💗 TikTok 66k
Collaboration metrics
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Out of 2k unique influencers in our dataset, 47 of them (2%) posted content for T3 Micro in 3 or more separate calendar months. The most consistent partner is @PattyAlonso, who has collaborated across 11 months with 48 total posts.
Here are 3 examples of T3 Micro's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where T3 Micro had the most influencer activity. 73% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of T3 Micro collaborating with an influencer in United States.
TYMO Beauty and Color Wow Hair are strong, realistic competitors to T3 Micro in the hair tools and haircare space, overlapping on styling-focused consumers and influencer-driven product discovery. Both brands commonly compete for the same attention around hair results, routines, and performance claims.
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 27.4k sponsored posts, significantly outpacing Color Wow Hair (18.1k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 16.2k posts, indicating mature, scaled influencer programs. TYMO Beauty has several times more total posts than T3 Micro and Color Wow Hair.
Sponsored posts by platform
T3 Micro leads on YouTube, while TYMO Beauty has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with TYMO Beauty at 22.1k, Color Wow Hair at 18.1k, T3 Micro at 1.5k posts. TYMO Beauty's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty and Color Wow Hair have many times more posts than T3 Micro.
Estimated sponsored posts in T3 Micro's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (16k posts, 56.9%), India (1.7k posts, 6.3%), while Color Wow Hair has the highest estimated sponsored-post volume in United Kingdom (2.7k posts, 14.8%), Canada (1.2k posts, 6.5%), while T3 Micro leads in Brazil with 130 posts (4%). Looking at United States specifically, the split is TYMO Beauty at 16k posts (56.9%), Color Wow Hair at 13k posts (69.7%), T3 Micro at 2.4k posts (73%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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