T3 Micro Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 334 pieces of influencer content sponsored by T3 Micro over the last 12 months.
This report breaks down where & how T3 Micro invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with T3 Micro, see here: T3 Micro influencers.
Influencer activity throughout the year
T3 Micro's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
T3 Micro's influencer activity by month
Number of sponsored posts
T3 Micro's sponsored post volume appears to trend upward over the 12-month period, rising from 39 posts in January to 61 in December. The peak month, December, reached 61 posts, 118% higher than the monthly average of 28.
T3 Micro's influencer activity by month (views)
Total views on sponsored video posts
September generated the most views at 4.6M, while March recorded the least at 74.2k. Across all tracked posts in the 12-month window, average views per post were 36.9k. Interestingly, the highest-view month (September) does not align with peak post volume (December), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @maddihunsberger, generated 3.6M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of T3 Micro's sponsored influencer collaborations break down by social platform:
- TikTok: 197 posts (59%)
- Instagram: 131 posts (39.2%)
- YouTube: 6 posts (1.8%)
T3 Micro's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for T3 Micro.
Here are 3 examples of T3 Micro's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
tishmal x T3 Micro
![Instagram post by @tishmal for T3 Micro. Caption reads: [...] your preferred style ✨ here I used the....](https://images.od.modash.io/15b15b169d9504212ec007f12f9897e047bd5fb4)
Influencer bio
Discovering creative rituals: art, music, self-care, beauty & hair 🕊️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
maddihunsberger x T3 Micro
![TikTok post by @maddihunsberger for T3 Micro. Caption reads: [...] #t3curlingiron #curlingirontutorial @T3....](https://images.od.modash.io/467c59dad8c0385596e4fbffc6e0b844ddfb4bd9)
Influencer bio
Hair • fashion • beauty Just enjoying my twenties 🧚🏻♀️✨ 💌: Maddihcollabs@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kbirm x T3 Micro
![YouTube post by @kbirm for T3 Micro. Caption reads: [...] | KAYLAB15
T3:....](https://images.od.modash.io/653ee240ac5df7b4c7a479a698c4c637f9ef6720)
Influencer bio
I'm so happy you're here!! My name is Kayla and I am from the east coast, now living in LA. I hope you enjoy my videos and feel connected to me and my content. Thank you for following along! xx, KB
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.5%
- Carousels: 0.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers T3 Micro are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
T3 Micro's influencers average views (TikTok)
Based on each influencer's average views per post
With 38% of partnerships featuring creators averaging <1K views, T3 Micro's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 33.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (49.9k avg views/post):
lucyysway x T3 Micro
![TikTok post by @lucyysway for T3 Micro. Caption reads: [...] with yaki clip ins ? Of course 😍 @T3 Micro....](https://images.od.modash.io/7bcc9ea9e2b4b16bc254a164c990f18c512b0cf9)
Influencer bio
Atlanta, ga Beauty + Lifestyle + Home 📧 lucyys.way@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.5k avg views/post):
nelnellyjanel x T3 Micro
![TikTok post by @nelnellyjanel for T3 Micro. Caption reads: [...] layers to achieve the curls! @Olaplex @T3....](https://images.od.modash.io/09a5fb284f7d0594f76a6d8530654dbd709eaef9)
Influencer bio
Master Cosmetologist proverbs 16:3 Paid collabs 💌nelnellyjanel603@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
T3 Micro's repeat partnerships
Out of 282 unique influencers in our dataset, 4 of them (1%) posted content for T3 Micro in 3 or more separate calendar months. The most consistent partner is @tatianatoomer, who has collaborated across 4 months with 5 total posts.
Here are 3 examples of T3 Micro's repeat influencer partnerships, with links to the sponsored content.
meganvershan x T3 Micro
kristinfromseattle x T3 Micro
![Instagram post by @kristinfromseattle for T3 Micro. Caption reads: [...] go out of style 💫 I used the @t3micro 1.25”....](https://images.od.modash.io/183a9e974f261ad6b6a6b4c7cfb9f3d59ef2adc7)
![Instagram post by @kristinfromseattle for T3 Micro. Caption reads: [...] for 2025! The Aire 360 from @t3micro is an....](https://images.od.modash.io/816619e55c51813c20585c76829d736b35a47641)
![Instagram post by @kristinfromseattle for T3 Micro. Caption reads: [...] it up with my go-to tool from @t3micro 😍....](https://images.od.modash.io/6ff221f74cea0288e2018dd3f4d1bb08fd723b99)
eimybbeauty x T3 Micro
![TikTok post by @eimybbeauty for T3 Micro. Caption reads: [...] y me encantó ! 10/10 ❤️🔥 @T3 Micro ....](https://images.od.modash.io/683d1355dee333df4792007067348166842faa2f)
![TikTok post by @eimybbeauty for T3 Micro. Caption reads: [...] y cero frizz… OBSESIONADA 🤍@T3 Micro ....](https://images.od.modash.io/74f7cf70e60f0dc84881be8d3c0fe6029926867a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where T3 Micro had the most influencer activity. 72.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (4.9%)
- Canada (3.9%)
- Brazil (3.5%)
T3 Micro's influencer activity by market
Here is another example of T3 Micro collaborating with an influencer in United States.
shyla x T3 Micro
![Instagram post by @shyla for T3 Micro. Caption reads: [...] the AIRE 360 & you can get it at....](https://images.od.modash.io/a38679992bcd07b217192b64dd091446c4c6c0c6)
T3 Micro's influencer activity vs. related brands
Like T3 Micro, both TYMO Beauty and L’ange Hair sell premium hair tools (dryers, straighteners, styling devices) and compete for the same beauty and haircare creator audiences. They’re common benchmarks for product-led tutorials, GRWM content, and affiliate-heavy influencer programs.
Total influencer content
T3 Micro vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 13.9k sponsored posts, significantly outpacing L’ange Hair (2.2k posts) and T3 Micro (334 posts). Across all three brands, the average volume is 5.5k posts, indicating mature, scaled influencer programs. TYMO Beauty has far more total posts than T3 Micro and L’ange Hair.
By social platform
T3 Micro vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 11k, L’ange Hair at 2k, T3 Micro at 197 posts. TYMO Beauty's activity is particularly concentrated on TikTok. On TikTok, TYMO Beauty has far more posts than T3 Micro and L’ange Hair.
By geographical market
T3 Micro vs. related brands influencer activity (by country)
Estimated sponsored posts in T3 Micro's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (7.7k posts, 55.5%), United Kingdom (765 posts, 5.5%), Brazil (612 posts, 4.4%), while L’ange Hair leads in Canada with 93 posts (4.2%). Looking at United States specifically, the split is TYMO Beauty at 7.7k posts (55.5%), L’ange Hair at 1.7k posts (78.7%), T3 Micro at 242 posts (72.5%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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