PALMERS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 2.9k pieces of influencer content sponsored by PALMERS over the last 12 months.
This report breaks down where & how PALMERS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PALMERS, see here: PALMERS influencers.
Influencer activity throughout the year
PALMERS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PALMERS's influencer activity by month
Number of sponsored posts
PALMERS's influencer output appears relatively consistent throughout the year, averaging about 239 sponsored posts per month. December recorded the highest volume at 311 posts (30% above average), while April was the quietest at 130 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PALMERS's sponsored influencer collaborations break down by social platform:
- TikTok: 1.8k posts (63.3%)
- Instagram: 1.0k posts (36.5%)
- YouTube: 5 posts (0.2%)
PALMERS's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for PALMERS.
Here are 2 examples of PALMERS's recent sponsored collaborations (one each for Instagram, TikTok).
veeautifyme x PALMERS
![Instagram post by @veeautifyme for PALMERS. Caption reads: [...] the new Tahitian Vanilla haircare from....](https://images.od.modash.io/4348e9bde8374cabfc96ad51b09692a7b955edc5)
Influencer bio
Your fav 30s glow-up homegirl💅🏼 Latina Girl Mom • Beauty • Real Life I help baddies feel confident again✨ @thechismecorner 💌 lupe@mujeressocial.com
Collaboration metrics
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pamelapedrozaa x PALMERS
![TikTok post by @pamelapedrozaa for PALMERS. Caption reads: [...] your oil into a glowy body mist #palmers....](https://images.od.modash.io/ed3e8690774e505f623bed93efa2549e4c362093)
Influencer bio
Pammakeup28@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95%
- Carousels: 5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers PALMERS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PALMERS's influencers average views (TikTok)
Based on each influencer's average views per post
With 36.7% of partnerships featuring creators averaging <1K views, PALMERS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 29.7%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (2.0M avg views/post):
ninaghoulina x PALMERS
![TikTok post by @ninaghoulina for PALMERS. Caption reads: [...] my Down Under Ghouls at? So many of my....](https://images.od.modash.io/c619d21e25ed94d7308679accf48e6e0501bf9a8)
Influencer bio
⚔️JUST A GHOUL DISRUPTING THE LUXURY BEAUTY INDUSTRY⚔️ Nina@nightingalemgmt.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
prettymelaningoddess x PALMERS
![TikTok post by @prettymelaningoddess for PALMERS. Caption reads: [...] GLOWING like a goddess 👑 @Palmer's ✨”....](https://images.od.modash.io/2ff620be80c7dd44c30d45f8602e4247070ed69a)
Influencer bio
Helping women build discipline, standards & soft power 👑 Soft life requires structure. 📧RacquelPromoCollabs@Gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PALMERS's repeat partnerships
Out of 1.8k unique influencers in our dataset, 87 of them (5%) posted content for PALMERS in 3 or more separate calendar months. The most consistent partner is @aliciaorendain, who has collaborated across 8 months with 98 total posts.
Here are 3 examples of PALMERS's repeat influencer partnerships, with links to the sponsored content.
aliciaorendain x PALMERS
![TikTok post by @aliciaorendain for PALMERS. Caption reads: [...] vary by account. @Palmer's #palmers....](https://images.od.modash.io/9cfb7c2da379b85ff59bec96cfa82ab783246255)
![TikTok post by @aliciaorendain for PALMERS. Caption reads: [...] Hurry — sale ends soon! #PalmersSkincare....](https://images.od.modash.io/87511fe70e1f9783c54b2c2f15a0c0276da6d38e)
jerni.mom x PALMERS
![TikTok post by @jerni.mom for PALMERS. Caption reads: [...] #lotion #cocoabutter #palmers #sonice.](https://images.od.modash.io/b64dbd69a3d8d2be70663b053a8ceb9cf48dd337)
naturallymati x PALMERS
![TikTok post by @naturallymati for PALMERS. Caption reads: #palmers #skincare #skincareproducts [...].](https://images.od.modash.io/4e47139b0e0c23c0886dbeb091982db3e16f4265)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PALMERS had the most influencer activity. 54% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (6.6%)
- India (5.5%)
- Brazil (5.2%)
PALMERS's influencer activity by market
Here is another example of PALMERS collaborating with an influencer in United States.
lifewjan x PALMERS
![TikTok post by @lifewjan for PALMERS. Caption reads: [...] Body Collection 🍦🫧 available @Amazon....](https://images.od.modash.io/9528a834494e9bdf97352d047d9e40c00ee0fd0a)
PALMERS's influencer activity vs. related brands
PALMERS shares a mass personal-care audience with Native and Sun Bum, where ingredient claims, scent/texture reviews, and everyday routine creators drive discovery and trust.
Total influencer content
PALMERS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Native leads with 3.9k sponsored posts, significantly outpacing PALMERS (2.9k posts) and Sun Bum (937 posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs.
By social platform
PALMERS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
PALMERS leads on Instagram and YouTube, while Native leads on TikTok. The gap is most notable on TikTok, with Native at 3.9k, PALMERS at 1.8k, Sun Bum at 320 posts. Native's activity is particularly concentrated on TikTok. On Instagram, PALMERS and Sun Bum have hundreds of posts while Native has none, and on TikTok, Native has roughly double the posts of PALMERS and more than ten times Sun Bum.
By geographical market
PALMERS vs. related brands influencer activity (by country)
Estimated sponsored posts in PALMERS's top markets
PALMERS has the highest estimated sponsored-post volume in United States (1.5k posts, 54%), Mexico (189 posts, 6.6%), India (158 posts, 5.5%), suggesting a North America focus, while Sun Bum has the highest estimated sponsored-post volume in United Kingdom (60 posts, 6.4%), Australia (41 posts, 4.4%). Looking at United States specifically, the split is PALMERS at 1.5k posts (54%), Sun Bum at 636 posts (67.9%). PALMERS's strength in United States may indicate a home-market focus, while Sun Bum shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Native's Influencer Marketing Strategy
- Sun Bum's Influencer Marketing Strategy
- JLab's Influencer Marketing Strategy
- drinknello's Influencer Marketing Strategy
- Moschino's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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