PALMERS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.2k pieces of influencer content sponsored by PALMERS over the last 12 months.

This report breaks down where & how PALMERS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PALMERS, see here: PALMERS influencers.

Influencer activity throughout the year

PALMERS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PALMERS's influencer output appears relatively consistent throughout the year, averaging about 262 sponsored posts per month. December recorded the highest volume at 356 posts (36% above average), while June was the quietest at 197 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PALMERS's sponsored influencer collaborations break down by social platform:

• TikTok: 2.1k posts (67.2%)
• Instagram: 1.0k posts (32.4%)
• YouTube: 11 posts (0.3%)

TikTok influencer marketing is a clear focus for PALMERS.

Here are 3 examples of PALMERS's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 34.9% of partnerships featuring creators averaging <1K views, PALMERS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 31.2%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.8M avg views/post):

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

PALMERS's repeat partnerships

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (6.2%)
• Mexico (5.1%)
• Brazil (4.8%)

Here is another example of PALMERS collaborating with an influencer in United States.

PALMERS's influencer activity vs. related brands

PALMERS competes in mass-market body care with heritage brand recognition, making Elizabeth Arden a comparable legacy beauty player. Sun Bum is a close adjacent competitor in body and sun care, overlapping on everyday routine content and family-friendly positioning.

Total influencer content

PALMERS leads with 3.2k sponsored posts, significantly outpacing Elizabeth Arden (2k posts) and Sun Bum (144 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. PALMERS has more total posts than Elizabeth Arden and far more than Sun Bum.

By social platform

PALMERS leads on TikTok, while Elizabeth Arden has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with PALMERS at 2.1k, Elizabeth Arden at 715, Sun Bum at 57 posts. On TikTok, PALMERS has substantially more posts than Elizabeth Arden and Sun Bum.

By geographical market

PALMERS has the highest estimated sponsored-post volume in United States (1.8k posts, 57.7%), India (196 posts, 6.2%), Mexico (162 posts, 5.1%), suggesting a North America focus, while Elizabeth Arden has the highest estimated sponsored-post volume in United Kingdom (303 posts, 15%), Spain (167 posts, 8.3%), suggesting a Europe focus, while Sun Bum leads in Australia with 8 posts (5.4%). Looking at United States specifically, the split is PALMERS at 1.8k posts (57.7%), Elizabeth Arden at 430 posts (21.3%), Sun Bum at 96 posts (66.5%). PALMERS's strength in United States may indicate a home-market focus, while Elizabeth Arden shows broader regional investment.