PALMERS Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by PALMERS over the last 12 months.
This report breaks down where & how PALMERS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with PALMERS, see here: PALMERS influencers.
Influencer activity throughout the year
PALMERS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
PALMERS's influencer activity by month
Number of sponsored posts
PALMERS's influencer output appears relatively consistent throughout the year, averaging about 111 sponsored posts per month. April recorded the highest volume at 161 posts (45% above average), while September was the quietest at 73 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PALMERS's sponsored influencer collaborations break down by social platform:
- Instagram: 1.3k posts (99.7%)
- YouTube: 4 posts (0.3%)
PALMERS's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for PALMERS.
Here are 1 examples of PALMERS's recent sponsored collaborations (one each for Instagram).
tanamongeau x PALMERS
![Instagram post by @tanamongeau for PALMERS. Caption reads: [...] who? dusty who??? NOW I GOTTA GLAM. @palmers....](https://images.od.modash.io/19a416e8c8f15131a94aa328c7ed9ad0d9493466)
Influencer bio
not bad for a 5 with no talent. @brandsafepod 🎙️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 81.1%
- Posts: 18.9%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers PALMERS are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
PALMERS's influencers average views (Instagram)
Based on each influencer's average views per post
PALMERS's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (202.5k avg views/post):
yasmilopezz x PALMERS
![Instagram post by @yasmilopezz for PALMERS. Caption reads: [...] embarazo usé el aceite y la crema de....](https://images.od.modash.io/5c89be623f0edf85e20148a593d53b8a38f4ace3)
Influencer bio
Mom | Content creator🤍📸 lifestyle✨🌸 Atlanta GA📍 📩Collab: lopezalexandra172315@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.2k avg views/post):
natondeck x PALMERS
Influencer bio
natondeck@gmail.com Orlando, FL Lifestyle & Beauty UGC Creator Short-form content that converts ✨
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
PALMERS's repeat partnerships
Out of 921 unique influencers in our dataset, 24 of them (3%) posted content for PALMERS in 3 or more separate calendar months. The most consistent partner is @palmersglowangel, who has collaborated across 9 months with 49 total posts.
Here are 3 examples of PALMERS's repeat influencer partnerships, with links to the sponsored content.
p.bipasha x PALMERS
![Instagram post by @p.bipasha for PALMERS. Caption reads: @palmers Golden glow, soft shimmer ✨ [...].](https://images.od.modash.io/b5f06b3a982ab9026b914fb3616472362025b61a)
![Instagram post by @p.bipasha for PALMERS. Caption reads: @palmers new favorite Brazilian Coco [...].](https://images.od.modash.io/52d23438dab5318c4c60c422a72eb48da2e04e41)
nicollette.vizuet x PALMERS
![Instagram post by @nicollette.vizuet for PALMERS. Caption reads: [...] I am NOT taking questions 🍋✨ @palmers Lemon....](https://images.od.modash.io/8ca67204a023fa31eef52b0b40cc98819f33cfbc)
![Instagram post by @nicollette.vizuet for PALMERS. Caption reads: [...] officially starts ☀️👙✨ [#PalmersPartner] |....](https://images.od.modash.io/90a6e65db9d4826866b0669a7a39369094ca1868)
![Instagram post by @nicollette.vizuet for PALMERS. Caption reads: [...] feels like a mini vacay 🌴✨....](https://images.od.modash.io/b2500b655c2a237164a81fedbb36286f32e3ac4f)
honey.bon.bon x PALMERS
![Instagram post by @honey.bon.bon for PALMERS. Caption reads: [...] glow & smell like a treat! @palmers 🌴....](https://images.od.modash.io/85c67fb063a0a2b16cb7510ba1ff2fcc703637d1)
![Instagram post by @honey.bon.bon for PALMERS. Caption reads: [...] Radiance Shimmer Stick ✨ @palmers * Deeply....](https://images.od.modash.io/437cfbbfbd3750dffc72e7204c76f9eea1c0cea2)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where PALMERS had the most influencer activity. 52.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Mexico (5.6%)
- India (5.2%)
- Poland (4.4%)
PALMERS's influencer activity by market
Here is another example of PALMERS collaborating with an influencer in United States.
heathersanders_ x PALMERS
PALMERS's influencer activity vs. related brands
PALMERS overlaps with Elizabeth Arden and philosophy in accessible, routine-based skincare and body care that appeals to mass audiences. These brands compete for shoppers who prioritize trusted heritage, everyday results, and easy-to-understand benefits.
Total influencer content
PALMERS vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
philosophy leads with 3.9k sponsored posts, significantly outpacing Elizabeth Arden (2.4k posts) and PALMERS (1.3k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. philosophy has nearly three times as many total posts as PALMERS.
By social platform
PALMERS vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Elizabeth Arden leads on Instagram and YouTube and philosophy leads on TikTok. The gap is most notable on TikTok, with philosophy at 2.9k, Elizabeth Arden at 859, PALMERS at 0 posts. PALMERS's activity is particularly concentrated on Instagram. On TikTok, philosophy has far more posts than PALMERS, which has none.
By geographical market
PALMERS vs. related brands influencer activity (by country)
Estimated sponsored posts in PALMERS's top markets
philosophy has the highest estimated sponsored-post volume in United States (2.7k posts, 70.4%), India (144 posts, 3.7%), while Elizabeth Arden has the highest estimated sponsored-post volume in United Kingdom (289 posts, 12.2%), Spain (187 posts, 7.9%), suggesting a Europe focus, while PALMERS leads in Mexico with 74 posts (5.6%). Looking at United States specifically, the split is philosophy at 2.7k posts (70.4%), PALMERS at 698 posts (52.5%), Elizabeth Arden at 569 posts (24%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Elizabeth Arden's Influencer Marketing Strategy
- philosophy's Influencer Marketing Strategy
- Tecovas's Influencer Marketing Strategy
- Retro Stage's Influencer Marketing Strategy
- Baby Brezza's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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