PALMERS Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.5k pieces of influencer content sponsored by PALMERS over the last 12 months.

This report breaks down where & how PALMERS invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with PALMERS, see here: PALMERS influencers.

Influencer activity throughout the year

PALMERS's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

PALMERS's influencer output appears relatively consistent throughout the year, averaging about 121 sponsored posts per month. April recorded the highest volume at 165 posts (36% above average), while November was the quietest at 74 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of PALMERS's sponsored influencer collaborations break down by social platform:

• Instagram: 1.5k posts (99.6%)
• YouTube: 6 posts (0.4%)

Instagram influencer marketing is a clear focus for PALMERS.

Here are 1 examples of PALMERS's recent sponsored collaborations (one each for Instagram).

tanamongeau x PALMERS

tanamongeau

@tanamongeau

10 Apr, 26

1.9M

[...] who? dusty who??? NOW I GOTTA GLAM. @palmers #palmerspartner

Influencer bio

not bad for a 5 with no talent. @brandsafepod 🎙️

Collaboration metrics

Post views1.9M

Post EMV $56.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 32.6% of partnerships featuring creators averaging 1K-5K views, PALMERS's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 10K-50K views segment is also prominent at 26.1%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (123.1k avg views/post):

maaggiepepe x PALMERS

maaggiepepe

@maaggiepepe

20 Nov, 25

171.6k

6.3k

[...] a beautiful hydrated belly🤰🏻✨🧴 @palmers #showyourselflove #palmerspartner [...]

Influencer bio

Chiara’s mom 🤍 miami 📧: maggiepepev@gmail.com

Collaboration metrics

Post views171.6k

Post EMV $5.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.8k avg views/post):

selfcarexpuffs x PALMERS

selfcarexpuffs

@selfcarexpuffs

24 Nov, 25

9k

180

[...] season with this burr basket inspo by @palmers. You can share the glow by gifting your [...]

Influencer bio

🤎s o f t l i f e🤎 🤎vanilla lover🤎 🤎est since 2017🤎

Collaboration metrics

Post views9.0k

Post EMV $288

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

PALMERS's repeat partnerships

selfcarexpuffs x PALMERS

selfcarexpuffs

@selfcarexpuffs

24 Nov, 25

9k

180

[...] this burr basket inspo by @palmers. You can share the glow by [...]

selfcarexpuffs

@selfcarexpuffs

23 Aug, 26

6.2k

352

[...] post-shower ritual! ✨ #ad @palmersus #LemonSorbet #PalmersPartner

selfcarexpuffs

@selfcarexpuffs

30 Jul, 26

4.7k

165

[...] soft, hydrated, and glowing. @palmers 💛 #LemonSorbet [...]

nicollette.vizuet x PALMERS

nicollette.vizuet

@nicollette.vizuet

29 Jul, 26

21.9k

544

[...] I am NOT taking questions 🍋✨ @palmers Lemon Sorbet isn’t even on [...]

nicollette.vizuet

@nicollette.vizuet

20 Aug, 26

6.8k

634

[...] to upgrade your routine!! @palmersus #LemonSorbet #PalmersPartner [...]

nicollette.vizuet

@nicollette.vizuet

21 May, 26

477

[...] officially starts ☀️👙✨ [#PalmersPartner] | grabbed the Natural [...]

p.bipasha x PALMERS

p.bipasha

@p.bipasha

22 Nov, 25

71.6k

1.5k

Currently obsessed with the @palmers Shimmer Radiance Body Oil It [...]

p.bipasha

@p.bipasha

07 May, 26

59.9k

798

@palmers Golden glow, soft shimmer ✨ [...]

p.bipasha

@p.bipasha

01 May, 26

46k

680

@palmers new favorite Brazilian Coco [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• India (4.9%)
• Mexico (4.6%)
• Brazil (4%)

Here is another example of PALMERS collaborating with an influencer in United States.

omg_itsizzyb x PALMERS

omg_itsizzyb

@omg_itsizzyb

25 Jul, 26

825k

[...] I’m heading out for a night of fun! #PalmersPartner @palmers

PALMERS's influencer activity vs. related brands

PALMERS competes with Treehut and Native in body care centered on moisturizing and everyday personal-care staples. They target similar drugstore-to-mass audiences and leverage creators for routine-based results and scent/texture reviews.

Total influencer content

Native leads with 8.7k sponsored posts, significantly outpacing Treehut (2.9k posts) and PALMERS (1.5k posts). Across all three brands, the average volume is 4.4k posts, indicating mature, scaled influencer programs. Native has several times more total posts than PALMERS and Treehut.

By social platform

Among these brands, Treehut leads on Instagram and Native leads on TikTok and YouTube. The gap is most notable on TikTok, with Native at 8.7k, Treehut at 1.2k, PALMERS at 0 posts. PALMERS's activity is particularly concentrated on Instagram. Native posts are concentrated on TikTok, while PALMERS and Treehut posts are concentrated on Instagram.

By geographical market

Native has the highest estimated sponsored-post volume in United States (6.4k posts, 73.5%), Canada (721 posts, 8.3%), United Kingdom (704 posts, 8.1%), suggesting a North America focus, while Treehut leads in South Korea with 104 posts (3.6%), while PALMERS has the highest estimated sponsored-post volume in India (72 posts, 4.9%), Mexico (67 posts, 4.6%). Looking at United States specifically, the split is Native at 6.4k posts (73.5%), Treehut at 2k posts (70.5%), PALMERS at 813 posts (55.5%).