FHI Heat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.6k pieces of influencer content sponsored by FHI Heat over the last 12 months.
This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.
Influencer activity throughout the year
FHI Heat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
FHI Heat's influencer activity by month
Number of sponsored posts
FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 591 posts in January to 712 in December. The peak month, November, reached 987 posts, 111% higher than the monthly average of 467.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (85.9%)
- Instagram: 774 posts (13.8%)
- YouTube: 18 posts (0.3%)
FHI Heat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FHI Heat.
Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
yulettbeauty x FHI Heat
![Instagram post by @yulettbeauty for FHI Heat. Caption reads: [...] Estoy usando el nuevo UNbrush Flex de....](https://images.od.modash.io/80ae7fad28f9460440ba8aad8d395174633b6f23)
Influencer bio
Démosle vida al arte, juntos 📍Venezuelan Girl in Atlanta & Miami 🇻🇪🇺🇸 🎥 Hispanic beauty content creator 💌 yulettbeauty@gmail.com
Collaboration metrics
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th3renea x FHI Heat
![TikTok post by @th3renea for FHI Heat. Caption reads: [...] #TimBurton #GlowInTheDark #HairTok @FHI HEAT.](https://images.od.modash.io/dcf5671847068f83e0ba922186a5c93eddb516aa)
Influencer bio
🗝️📲 WorkinMomWife mix of ambition, caffeine & some TTS finds 🛍️ therenea@icloud.com
Collaboration metrics
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NicholeCiotti x FHI Heat
![YouTube post by @NicholeCiotti for FHI Heat. Caption reads: [...] waves 💁♀️ The SwiftStyler from @fhiheat....](https://images.od.modash.io/d1df5a7035bcdfb281d55037a5580b1870c45aca)
Influencer bio
Hi, I’m Nichole! I’m here to make hairstyling simple, fun, and effortless. From quick everyday looks to polished styles for special occasions, my channel is all about easy tutorials, clever hacks, and fresh ideas to help you feel confident and put-together. You’ll find step-by-step instructions for buns, ponytails, waves, and more, along with tips for healthy hair and product recommendations to elevate your routine. Whether you’re a busy parent, a beauty lover, or just looking for inspiration, I’ve got you covered. Subscribe for everything you need to make every day a great hair day! 💇♀️✨
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 93.7%
- Carousels: 6.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers FHI Heat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FHI Heat's influencers average views (TikTok)
Based on each influencer's average views per post
With 68.5% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (425.9k avg views/post):
tiarra525 x FHI Heat
![TikTok post by @tiarra525 for FHI Heat. Caption reads: [...] #haircare #kidshaircare #unbrush @FHI HEAT....](https://images.od.modash.io/c99a8452c244fa5bf2a9333cd0d2fb0527cc782e)
Influencer bio
Natural Hairstyles • Girl Mama Tiarradesiree@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
caitlinwithconfidence13 x FHI Heat
![TikTok post by @caitlinwithconfidence13 for FHI Heat. Caption reads: [...] super expensive hair brush when there @FHI....](https://images.od.modash.io/0c63c16486eefc1d072fe47cd9947b940bff76f5)
Influencer bio
30s glow up skincare | beauty | fashion 📍NC caitlinwithconfidence@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FHI Heat's repeat partnerships
Out of 2.5k unique influencers in our dataset, 258 of them (10%) posted content for FHI Heat in 3 or more separate calendar months. The most consistent partner is @lovely_lavishh, who has collaborated across 12 months with 84 total posts.
Here are 3 examples of FHI Heat's repeat influencer partnerships, with links to the sponsored content.
lovely_lavishh x FHI Heat
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] has changed the game ✨💙💕 @FHI HEAT....](https://images.od.modash.io/952b00212955d406a61936dd0b920dc8cb5e8a30)
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] | Iconikhair 💯💕 @FHI HEAT #fhiheat....](https://images.od.modash.io/ece4a7ad71f75b31cf0c55a551020237469c90d4)
justmeteresa1 x FHI Heat
![TikTok post by @justmeteresa1 for FHI Heat. Caption reads: @FHI HEAT #disneyprincessunbrushcollect [...].](https://images.od.modash.io/900fe667d1dfe370ef9d72035637c0a9b16ca136)
![TikTok post by @justmeteresa1 for FHI Heat. Caption reads: @FHI HEAT #falldealsforyou [...].](https://images.od.modash.io/b30914d3d901c5d70fff3236f5f82c5d6b3ad596)
ilyanacastaneda x FHI Heat
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] is in the tiktok shop @FHI HEAT....](https://images.od.modash.io/048f7330c264a954a8cca6292d3e7775e59414f1)
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] Collection make it complete? @FHI HEAT....](https://images.od.modash.io/bf9976a044d57b2e126c41e06b01155bfd0ac1f2)
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] Blow Dryer Haircare Duo by @FHI HEAT is back....](https://images.od.modash.io/dedc8becbc936ba139e0dfb084bd1601e0ef4f76)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FHI Heat had the most influencer activity. 72.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.7%)
- Dominican Republic (3.4%)
- United Kingdom (3.3%)
FHI Heat's influencer activity by market
Here is another example of FHI Heat collaborating with an influencer in United States.
dailybeautyinspo x FHI Heat
![TikTok post by @dailybeautyinspo for FHI Heat. Caption reads: @FHI HEAT did it again! Unbrush curl! [...].](https://images.od.modash.io/892ad1f6f1f91da1053b64a04708dd4bb95d6b6c)
FHI Heat's influencer activity vs. related brands
FHI Heat competes with TYMO Beauty and L’ange Hair in heat styling tools where creators influence purchases through tutorials and side-by-side results. They target similar at-home styling audiences focused on speed, finish, and hair health.
Total influencer content
FHI Heat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
TYMO Beauty leads with 29.5k sponsored posts, significantly outpacing L’ange Hair (8.4k posts) and FHI Heat (5.6k posts). Across all three brands, the average volume is 14.5k posts, indicating mature, scaled influencer programs. TYMO Beauty has multiple times more total posts than FHI Heat and L’ange Hair.
By social platform
FHI Heat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, TYMO Beauty leads on Instagram, TikTok, and YouTube. The gap is most notable on TikTok, with TYMO Beauty at 22.6k, L’ange Hair at 8k, FHI Heat at 4.8k posts. FHI Heat's activity is particularly concentrated on TikTok. On Instagram and TikTok, TYMO Beauty has multiple times more posts than FHI Heat and L’ange Hair.
By geographical market
FHI Heat vs. related brands influencer activity (by country)
Estimated sponsored posts in FHI Heat's top markets
TYMO Beauty has the highest estimated sponsored-post volume in United States (17k posts, 56.3%), United Kingdom (1.7k posts, 5.8%), India (884 posts, 3%), while L’ange Hair has the highest estimated sponsored-post volume in Canada (295 posts, 3.5%), Brazil (286 posts, 3.4%), while FHI Heat leads in Dominican Republic with 191 posts (3.4%). Looking at United States specifically, the split is TYMO Beauty at 17k posts (56.3%), L’ange Hair at 6.5k posts (77.5%), FHI Heat at 4.1k posts (72.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- TYMO Beauty's Influencer Marketing Strategy
- L’ange Hair's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
- Haus Labs's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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