FHI Heat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.5k pieces of influencer content sponsored by FHI Heat over the last 12 months.
This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.
Influencer activity throughout the year
FHI Heat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
FHI Heat's influencer activity by month
Number of sponsored posts
FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 605 posts in January to 725 in December. The peak month, November, reached 990 posts, 118% higher than the monthly average of 455.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:
- TikTok: 4.8k posts (87.4%)
- Instagram: 675 posts (12.4%)
- YouTube: 14 posts (0.3%)
FHI Heat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FHI Heat.
Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nicholeciotti x FHI Heat
Influencer bio
💁♀️ Hair tutorials, outfit inspo, and family life 📷 Building @luxestudioapp ☀️ Bay Area, CA 📧 collab@nicholeciotti.com
Collaboration metrics
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th3renea x FHI Heat
![TikTok post by @th3renea for FHI Heat. Caption reads: [...] #TimBurton #GlowInTheDark #HairTok @FHI HEAT.](https://images.od.modash.io/dcf5671847068f83e0ba922186a5c93eddb516aa)
Influencer bio
🗝️📲 WorkinMomWife mix of ambition, caffeine & some TTS finds 🛍️ therenea@icloud.com
Collaboration metrics
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CynsSuperSavings x FHI Heat
![YouTube post by @CynsSuperSavings for FHI Heat. Caption reads: [...] Works This product was providived by....](https://images.od.modash.io/1b980bb00d8802b74994ccca3e030b75179431f0)
Influencer bio
Welcome to Cyn’s Super Savings! I’m Cyn, I've been a curvy brand model and influencer for over 13 years, sharing honest plus size, curvy, and mid size fashion fit guides, body positive try on hauls, and real-life confidence tips. From my journey as a 5XL to mid size, I deliver transparent reviews, Try on hauls, detailed fashion fit guides and unfiltered advice on swimwear, lingerie, seasonal trends, and everyday style. Whether you’re searching for plus size fashion inspiration, body positive support, or honest fit guides for curvy and mid size bodies, you’ll find it here. Join me for empowering hauls, lifestyle vlogs, and practical tips to help you look and feel your best—no matter your size. Find all my content and socials: https://linktr.ee/CynsSuperSavings #plussizefashion #curvyfashion #midSize #bodypositive #tryonhaul #transparentreview #curvyconfidence #plussizemodel #CynsSuperSavings #BBW #Tryon #
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.8%
- Carousels: 7.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers FHI Heat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FHI Heat's influencers average views (TikTok)
Based on each influencer's average views per post
With 66.5% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (455.0k avg views/post):
tiarra525 x FHI Heat
![TikTok post by @tiarra525 for FHI Heat. Caption reads: [...] #haircare #kidshaircare #unbrush @FHI HEAT....](https://images.od.modash.io/c99a8452c244fa5bf2a9333cd0d2fb0527cc782e)
Influencer bio
Natural Hairstyles • Girl Mama Tiarradesiree@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
caitlinwithconfidence13 x FHI Heat
![TikTok post by @caitlinwithconfidence13 for FHI Heat. Caption reads: [...] super expensive hair brush when there @FHI....](https://images.od.modash.io/0c63c16486eefc1d072fe47cd9947b940bff76f5)
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FHI Heat's repeat partnerships
Out of 2.4k unique influencers in our dataset, 249 of them (10%) posted content for FHI Heat in 3 or more separate calendar months. The most consistent partner is @lovely_lavishh, who has collaborated across 12 months with 87 total posts.
Here are 3 examples of FHI Heat's repeat influencer partnerships, with links to the sponsored content.
lovely_lavishh x FHI Heat
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] has changed the game ✨💙💕 @FHI HEAT....](https://images.od.modash.io/952b00212955d406a61936dd0b920dc8cb5e8a30)
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] | Iconikhair 💯💕 @FHI HEAT #fhiheat....](https://images.od.modash.io/ece4a7ad71f75b31cf0c55a551020237469c90d4)
ilyanacastaneda x FHI Heat
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] is in the tiktok shop @FHI HEAT....](https://images.od.modash.io/048f7330c264a954a8cca6292d3e7775e59414f1)
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] Collection make it complete? @FHI HEAT....](https://images.od.modash.io/bf9976a044d57b2e126c41e06b01155bfd0ac1f2)
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] Blow Dryer Haircare Duo by @FHI HEAT is back....](https://images.od.modash.io/dedc8becbc936ba139e0dfb084bd1601e0ef4f76)
justmeteresa1 x FHI Heat
![TikTok post by @justmeteresa1 for FHI Heat. Caption reads: @FHI HEAT #falldealsforyou [...].](https://images.od.modash.io/b30914d3d901c5d70fff3236f5f82c5d6b3ad596)
![TikTok post by @justmeteresa1 for FHI Heat. Caption reads: @FHI HEAT #nightmarebeforechristmas [...].](https://images.od.modash.io/621df242e3967938ae993609a80863e0a08fa337)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FHI Heat had the most influencer activity. 73.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (3.9%)
- United Kingdom (3.1%)
- Dominican Republic (2.8%)
FHI Heat's influencer activity by market
Here is another example of FHI Heat collaborating with an influencer in United States.
dailybeautyinspo x FHI Heat
![TikTok post by @dailybeautyinspo for FHI Heat. Caption reads: @FHI HEAT did it again! Unbrush curl! [...].](https://images.od.modash.io/892ad1f6f1f91da1053b64a04708dd4bb95d6b6c)
FHI Heat's influencer activity vs. related brands
FHI Heat competes directly with T3 Micro and Bio Ionic in professional-grade hair styling tools, with influencer tutorials and stylist endorsements acting as key purchase drivers.
Total influencer content
FHI Heat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
FHI Heat leads with 5.5k sponsored posts, significantly outpacing Bio Ionic (3.8k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 4.1k posts, indicating mature, scaled influencer programs. FHI Heat has more total posts than T3 Micro and Bio Ionic combined.
By social platform
FHI Heat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
FHI Heat leads on TikTok and YouTube, while T3 Micro leads on Instagram. The gap is most notable on TikTok, with FHI Heat at 4.8k, Bio Ionic at 2.9k, T3 Micro at 1.6k posts. FHI Heat's activity is particularly concentrated on TikTok. On TikTok, FHI Heat has more posts than T3 Micro and Bio Ionic combined.
By geographical market
FHI Heat vs. related brands influencer activity (by country)
Estimated sponsored posts in FHI Heat's top markets
FHI Heat has the highest estimated sponsored-post volume in United States (4k posts, 73.7%), Brazil (213 posts, 3.9%), United Kingdom (169 posts, 3.1%), while T3 Micro leads in Canada with 149 posts (4.7%). Looking at United States specifically, the split is FHI Heat at 4k posts (73.7%), Bio Ionic at 3k posts (79.5%), T3 Micro at 2.3k posts (72.6%). FHI Heat's strength in United States and United Kingdom may indicate a home-market focus, while T3 Micro shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- T3 Micro's Influencer Marketing Strategy
- Bio Ionic's Influencer Marketing Strategy
- Minga London's Influencer Marketing Strategy
- About-face Beauty's Influencer Marketing Strategy
- Summer Fridays's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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