FHI Heat Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.6k pieces of influencer content sponsored by FHI Heat over the last 12 months.

This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.

Influencer activity throughout the year

FHI Heat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 591 posts in January to 713 in December. The peak month, November, reached 987 posts, 112% higher than the monthly average of 465.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:

• TikTok: 4.8k posts (86%)
• Instagram: 769 posts (13.7%)
• YouTube: 17 posts (0.3%)

TikTok influencer marketing is a clear focus for FHI Heat.

Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

tatiach_ x FHI Heat

tatiach_

@tatiach_

10 Jul, 26

405.2k

4.7k

[...] #HairTok #HairStyling #BeautyCreator @fhiheat

Influencer bio

UGC & Content Creator Beauty | Fashion | Tech | Lifestyle 📩 ugcwithtatia@gmail.com 📩collabtatia@gmail.com

Collaboration metrics

Post views405.2k

Post EMV $12.6k

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th3renea x FHI Heat

th3renea

@th3renea

10 Oct, 25

10.2M

53.2k

[...] #TimBurton #GlowInTheDark #HairTok @FHI HEAT

Influencer bio

🗝️📲 WorkinMomWife mix of ambition, caffeine & some TTS finds 🛍️ therenea@icloud.com

Collaboration metrics

Post views10.2M

Post EMV $206.7k

More influencer data

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NicholeCiotti x FHI Heat

NicholeCiotti

@NicholeCiotti

09 Mar, 26

24.6k

371

[...] waves 💁‍♀️ The SwiftStyler from @fhiheat makes it so simple!! Obsessed. Grab [...]

Influencer bio

Hi, I’m Nichole! I’m here to make hairstyling simple, fun, and effortless. From quick everyday looks to polished styles for special occasions, my channel is all about easy tutorials, clever hacks, and fresh ideas to help you feel confident and put-together. You’ll find step-by-step instructions for buns, ponytails, waves, and more, along with tips for healthy hair and product recommendations to elevate your routine. Whether you’re a busy parent, a beauty lover, or just looking for inspiration, I’ve got you covered. Subscribe for everything you need to make every day a great hair day! 💇‍♀️✨

Collaboration metrics

Post views24.6k

Post EMV $775

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 68.2% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (256.3k avg views/post):

sheraygarofalo x FHI Heat

sheraygarofalo

@sheraygarofalo

04 Mar, 26

510.7k

8.2k

[...] are gentle on my daughter’s curls ✨ @FHI HEAT #unbrushreview #curlunbrush #curlyhair [...]

Influencer bio

romanticizing the mundane | SAHM 🕊️☕️🧺📚✨ PR/collab: sheraygarofalo@gmail.com 💌

Collaboration metrics

Post views510.7k

Post EMV $10.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.9k avg views/post):

caitlinwithconfidence13 x FHI Heat

caitlinwithconfidence13

@caitlinwithconfidence13

19 Dec, 25

13.7k

65

[...] super expensive hair brush when there @FHI HEAT brushes exist. #fhiheat [...]

Influencer bio

30s glow up skincare | beauty | fashion 📍NC caitlinwithconfidence@gmail.com

Collaboration metrics

Post views13.7k

Post EMV $277

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FHI Heat's repeat partnerships

lovely_lavishh x FHI Heat

lovely_lavishh

@lovely_lavishh

09 Jan, 26

2.7M

28k

Meet the new @FHI HEAT Unbrush Curl✨✨ 😍😍😍😍 [...]

lovely_lavishh

@lovely_lavishh

02 Oct, 25

86.3k

924

[...] hair not detangled, but the @FHI HEAT Unbrush Flex handled it with [...]

lovely_lavishh

@lovely_lavishh

08 Sep, 25

68.1k

426

[...] 👑 The Disney Princess @FHI HEAT 👑💕Unbrush Collection is [...]

justmeteresa1 x FHI Heat

justmeteresa1

@justmeteresa1

22 Apr, 26

3.6k

11

@FHI HEAT #disneyprincessunbrushcollect [...]

justmeteresa1

@justmeteresa1

15 Feb, 26

1.4k

15

@FHI HEAT #unbrushcurl #curlyhair

justmeteresa1

@justmeteresa1

23 Sep, 25

1k

20

@FHI HEAT #falldealsforyou [...]

ilyanacastaneda x FHI Heat

ilyanacastaneda

@ilyanacastaneda

21 Sep, 25

203.4k

3.2k

[...] is in the tiktok shop @FHI HEAT #unbrushreview [...]

ilyanacastaneda

@ilyanacastaneda

22 Sep, 25

2.4k

5

[...] Collection make it complete? @FHI HEAT #unbrushreview [...]

ilyanacastaneda

@ilyanacastaneda

23 Feb, 26

1.9k

9

[...] Blow Dryer Haircare Duo by @FHI HEAT is back in the tiktok shop? [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (4.2%)
• Brazil (3.5%)
• Canada (2.5%)

Here is another example of FHI Heat collaborating with an influencer in United States.

dailybeautyinspo x FHI Heat

dailybeautyinspo

@dailybeautyinspo

15 Jan, 26

9.8M

78.8k

@FHI HEAT did it again! Unbrush curl! [...]

FHI Heat's influencer activity vs. related brands

FHI Heat operates in professional hair tools alongside T3 Micro and Bio Ionic, all targeting consumers seeking salon-quality styling at home. These brands compete heavily via creator tutorials, heat-protection narratives, and tool comparisons.

Total influencer content

FHI Heat leads with 5.6k sponsored posts, significantly outpacing Bio Ionic (4.1k posts) and T3 Micro (3.7k posts). Across all three brands, the average volume is 4.5k posts, indicating mature, scaled influencer programs. FHI Heat has more total posts than T3 Micro and Bio Ionic.

By social platform

FHI Heat leads on TikTok, while T3 Micro has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with FHI Heat at 4.8k, Bio Ionic at 3.2k, T3 Micro at 1.9k posts. FHI Heat's activity is particularly concentrated on TikTok. On TikTok, FHI Heat has more posts than T3 Micro and Bio Ionic.

By geographical market

FHI Heat has the highest estimated sponsored-post volume in United States (4k posts, 72.2%), United Kingdom (235 posts, 4.2%), Brazil (196 posts, 3.5%), while T3 Micro leads in Canada with 179 posts (4.8%). Looking at United States specifically, the split is FHI Heat at 4k posts (72.2%), Bio Ionic at 3.3k posts (80.3%), T3 Micro at 2.7k posts (72.2%). FHI Heat's strength in United States and United Kingdom may indicate a home-market focus, while T3 Micro shows broader regional investment.