FHI Heat Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.5k pieces of influencer content sponsored by FHI Heat over the last 12 months.
This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.
Influencer activity throughout the year
FHI Heat's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
FHI Heat's influencer activity by month
Number of sponsored posts
FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 165 posts in January to 228 in December. The peak month, November, reached 234 posts, 90% higher than the monthly average of 123.
FHI Heat's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 3.5M, while June recorded the least at 372.8k. Across all tracked posts in the 12-month window, average views per post were 8.4k. Interestingly, the highest-view month (July) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q3 (Jul-Sep). The top-performing tracked post, by @lovely_lavishh, generated 2.4M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:
- TikTok: 1.2k posts (80.9%)
- Instagram: 283 posts (19%)
- YouTube: 1 posts (0.1%)
FHI Heat's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FHI Heat.
Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
haileyeylulozturk x FHI Heat
![Instagram post by @haileyeylulozturk for FHI Heat. Caption reads: [...] the price was amazing for the....](https://images.od.modash.io/b668008a3c27821b0a8a6a8672f2e9886659a309)
Influencer bio
Professional Creator | Based in Florida 📍| Lifestyle, Home, Fashion & More 🎥 Collabs: maria@amwinfluencers.com
Collaboration metrics
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lovely_lavishh x FHI Heat
Influencer bio
All About Healthy Hair! UGC Creator | Beauty & Hair💕💎💇🏽♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
CynsSuperSavings x FHI Heat
![YouTube post by @CynsSuperSavings for FHI Heat. Caption reads: [...] Works
This product was providived by....](https://images.od.modash.io/1b980bb00d8802b74994ccca3e030b75179431f0)
Influencer bio
Welcome to Cyn’s Super Savings! I’m Cyn, I've been a curvy brand model and influencer for over 13 years, sharing honest plus size, curvy, and mid size fashion fit guides, body positive try on hauls, and real-life confidence tips. From my journey as a 5XL to mid size, I deliver transparent reviews, Try on hauls, detailed fashion fit guides and unfiltered advice on swimwear, lingerie, seasonal trends, and everyday style. Whether you’re searching for plus size fashion inspiration, body positive support, or honest fit guides for curvy and mid size bodies, you’ll find it here. Join me for empowering hauls, lifestyle vlogs, and practical tips to help you look and feel your best—no matter your size. Find all my content and socials: https://linktr.ee/CynsSuperSavings #plussizefashion #curvyfashion #midSize #bodypositive #tryonhaul #transparentreview #curvyconfidence #plussizemodel #CynsSuperSavings #BBW #Tryon #
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.2%
- Carousels: 0.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers FHI Heat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
FHI Heat's influencers average views (TikTok)
Based on each influencer's average views per post
With 74% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (99.7k avg views/post):
mbhunt x FHI Heat
![TikTok post by @mbhunt for FHI Heat. Caption reads: [...] #babytok #tiktokshopblackfriday #mama @FHI....](https://images.od.modash.io/f3c2afa56defe928425807db0e7489f023f12377)
Influencer bio
mama | TTS obsessed
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.0k avg views/post):
hausoflavish x FHI Heat
Influencer bio
| LifeStyle | UGC 💌 Ugc.contactlavish@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
FHI Heat's repeat partnerships
Out of 950 unique influencers in our dataset, 45 of them (5%) posted content for FHI Heat in 3 or more separate calendar months. The most consistent partner is @lovely_lavishh, who has collaborated across 9 months with 34 total posts.
Here are 3 examples of FHI Heat's repeat influencer partnerships, with links to the sponsored content.
lovely_lavishh x FHI Heat
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] styling tool💕🤞🏾🔥 @FHI HEAT #healthyhair....](https://images.od.modash.io/f99458d29ed5ae1c0690b741d587183102a0201d)
![TikTok post by @lovely_lavishh for FHI Heat. Caption reads: [...] this helps beautiful 🤞🏾🩷✨ @FHI HEAT ....](https://images.od.modash.io/7d9a9d8995125bd895987814806ab18cf7243db6)
rachelnorstrom x FHI Heat
![Instagram post by @rachelnorstrom for FHI Heat. Caption reads: [...] so excited to partner with @fhiheat to share....](https://images.od.modash.io/ab061e2c9e1a267351510aaae558d60e23be56b3)
![Instagram post by @rachelnorstrom for FHI Heat. Caption reads: #Ad @fhiheat has done it again with their [...].](https://images.od.modash.io/056745aa0bd1cc39f4d43216f18fa5ca944a694a)
ilyanacastaneda x FHI Heat
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] is in the tiktok shop @FHI HEAT ....](https://images.od.modash.io/048f7330c264a954a8cca6292d3e7775e59414f1)
![TikTok post by @ilyanacastaneda for FHI Heat. Caption reads: [...] time you have to try the @FHI HEAT unBrush....](https://images.od.modash.io/314981179b400b8d98916702847e75c85eb61232)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where FHI Heat had the most influencer activity. 69.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (5.5%)
- United Kingdom (3.5%)
- Dominican Republic (3%)
FHI Heat's influencer activity by market
Here is another example of FHI Heat collaborating with an influencer in United States.
lifethroughemma x FHI Heat
FHI Heat's influencer activity vs. related brands
FHI Heat sells heat-styling tools, where T3 Micro is a premium benchmark and L’ange Hair is a close DTC competitor known for heavy creator partnerships and styling tutorials.
Total influencer content
FHI Heat vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
L’ange Hair leads with 2.2k sponsored posts, significantly outpacing FHI Heat (1.5k posts) and T3 Micro (321 posts). Across all three brands, the average volume is 1.3k posts, suggesting established influencer marketing investments. L’ange Hair has more total posts than both FHI Heat and T3 Micro, and T3 Micro has far fewer than the other two brands.
By social platform
FHI Heat vs. related brands influencer activity (by social platform)
Sponsored posts by platform
FHI Heat leads on Instagram, while L’ange Hair has the most activity on TikTok and T3 Micro has the most activity on YouTube. The gap is most notable on TikTok, with L’ange Hair at 2k, FHI Heat at 1.2k, T3 Micro at 173 posts. FHI Heat's activity is particularly concentrated on TikTok. On TikTok, both L’ange Hair and FHI Heat have far more posts than T3 Micro.
By geographical market
FHI Heat vs. related brands influencer activity (by country)
Estimated sponsored posts in FHI Heat's top markets
L’ange Hair has the highest estimated sponsored-post volume in United States (1.7k posts, 78.7%), Canada (93 posts, 4.2%), suggesting a North America focus, while FHI Heat has the highest estimated sponsored-post volume in Brazil (82 posts, 5.5%), United Kingdom (52 posts, 3.5%). Looking at United States specifically, the split is L’ange Hair at 1.7k posts (78.7%), FHI Heat at 1k posts (69.7%), T3 Micro at 230 posts (71.6%). FHI Heat's strength in United Kingdom may indicate a home-market focus, while L’ange Hair shows broader regional investment.
Read more influencer strategy breakdowns
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