FHI Heat Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 5.5k pieces of influencer content sponsored by FHI Heat over the last 12 months.

This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.

Influencer activity throughout the year

FHI Heat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.

FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 591 posts in January to 714 in December. The peak month, November, reached 987 posts, 119% higher than the monthly average of 450.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:

• TikTok: 4.7k posts (85.5%)
• Instagram: 783 posts (14.1%)
• YouTube: 17 posts (0.3%)

TikTok influencer marketing is a clear focus for FHI Heat.

Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

tatiach_ x FHI Heat

tatiach_

@tatiach_

10 Jul, 26

405.3K

4.6K

[...] #HairTok #HairStyling #BeautyCreator @fhiheat

Influencer bio

Content Creator 🇰🇷 K-Beauty enthusiast @centellian24_global Ambassador💜 📩 ugcwithtatia@gmail.com

Collaboration metrics

Post views405.3k

Post EMV $12.6k

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dailybeautyinspo x FHI Heat

dailybeautyinspo

@dailybeautyinspo

15 Jan, 26

11M

83.8K

@FHI HEAT did it again! Unbrush curl! [...]

Influencer bio

𝓘’𝓶 𝓢𝓮𝓭𝓪 𓆉 ♡ ᴅᴀɪʟʏʙᴇᴀᴜᴛʏɪɴꜱᴘᴏ@ʏᴀʜᴏᴏ.ᴄᴏᴍ

Collaboration metrics

Post views11.0M

Post EMV $224.2k

More influencer data

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NicholeCiotti x FHI Heat

NicholeCiotti

@NicholeCiotti

09 Mar, 26

24.6K

371

[...] waves 💁‍♀️ The SwiftStyler from @fhiheat makes it so simple!! Obsessed. Grab [...]

Influencer bio

Hi, I’m Nichole! I’m here to make hairstyling simple, fun, and effortless. From quick everyday looks to polished styles for special occasions, my channel is all about easy tutorials, clever hacks, and fresh ideas to help you feel confident and put-together. You’ll find step-by-step instructions for buns, ponytails, waves, and more, along with tips for healthy hair and product recommendations to elevate your routine. Whether you’re a busy parent, a beauty lover, or just looking for inspiration, I’ve got you covered. Subscribe for everything you need to make every day a great hair day! 💇‍♀️✨

Collaboration metrics

Post views24.6k

Post EMV $775

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 70.1% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (365.7k avg views/post):

sheraygarofalo x FHI Heat

sheraygarofalo

@sheraygarofalo

04 Mar, 26

729.5K

10.2K

[...] are gentle on my daughter’s curls ✨ @FHI HEAT #unbrushreview #curlunbrush #curlyhair [...]

Influencer bio

making magic in the mundane | SAHM 🕊️☕️🧺📚✨ PR/collab: sheraygarofalo@gmail.com 💌

Collaboration metrics

Post views729.5k

Post EMV $15.1k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.8k avg views/post):

danmccartymusic x FHI Heat

danmccartymusic

@danmccartymusic

27 Nov, 25

25.7K

16

[...] #hairtok #hairstyle @FHI HEAT

Influencer bio

TTS 🌟 Creator Helping sellers blow up on TikTok Shop Fast conversions • High-quality content 📧 danmccartytts@gmail.com

Collaboration metrics

Post views25.7k

Post EMV $515

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

FHI Heat's repeat partnerships

lovely_lavishh x FHI Heat

lovely_lavishh

@lovely_lavishh

09 Jan, 26

2.9M

28.9K

Meet the new @FHI HEAT Unbrush Curl✨✨ 😍😍😍😍 [...]

lovely_lavishh

@lovely_lavishh

02 Oct, 25

86.3K

924

[...] hair not detangled, but the @FHI HEAT Unbrush Flex handled it with [...]

lovely_lavishh

@lovely_lavishh

23 Nov, 25

24.5K

152

@FHI HEAT Curve Pro is on sale for $99! [...]

justmeteresa1 x FHI Heat

justmeteresa1

@justmeteresa1

22 Apr, 26

3.6K

11

@FHI HEAT #disneyprincessunbrushcollect [...]

justmeteresa1

@justmeteresa1

15 Feb, 26

1.4K

15

@FHI HEAT #unbrushcurl #curlyhair

justmeteresa1

@justmeteresa1

23 Oct, 25

957

13

@FHI HEAT #nightmarebeforechristmas [...]

ilyanacastaneda x FHI Heat

ilyanacastaneda

@ilyanacastaneda

23 Feb, 26

1.9K

9

[...] Blow Dryer Haircare Duo by @FHI HEAT is back in the tiktok shop? [...]

ilyanacastaneda

@ilyanacastaneda

09 Feb, 26

1.6K

12

[...] UNbrush in the tiktok shop @FHI HEAT Unbrush Limited edition [...]

ilyanacastaneda

@ilyanacastaneda

06 Jun, 26

1.3K

5

[...] cutest best Limited Edition @FHI HEAT Unbrush Unbrush Sparkle Hair [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Brazil (4.7%)
• United Kingdom (3.8%)
• Canada (3%)

Here is another example of FHI Heat collaborating with an influencer in United States.

th3renea x FHI Heat

th3renea

@th3renea

10 Oct, 25

10.2M

53.2K

[...] #TimBurton #GlowInTheDark #HairTok @FHI HEAT

FHI Heat's influencer activity vs. related brands

FHI Heat competes in professional hair styling tools; Bio Ionic and T3 Micro target similar salon-quality users and are frequently compared via tutorial, results, and heat-damage education content.

Total influencer content

FHI Heat leads with 5.5K sponsored posts, notably outpacing Bio Ionic (4.3K posts) and T3 Micro (3.9K posts). Across all three brands, the average volume is 4.6K posts, indicating mature, scaled influencer programs.

By social platform

FHI Heat leads on TikTok, while T3 Micro has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with FHI Heat at 4.7K, Bio Ionic at 3.3K, T3 Micro at 1.9K posts. FHI Heat's activity is particularly concentrated on TikTok. On TikTok, FHI Heat has more posts than Bio Ionic and more than twice as many as T3 Micro.

By geographical market

FHI Heat has the highest estimated sponsored-post volume in United States (4K posts, 71.6%), Brazil (260 posts, 4.7%), United Kingdom (210 posts, 3.8%), while T3 Micro leads in Canada with 178 posts (4.6%). Looking at United States specifically, the split is FHI Heat at 4K posts (71.6%), Bio Ionic at 3.4K posts (79%), T3 Micro at 2.7K posts (71.1%). FHI Heat's strength in United States and United Kingdom may indicate a home-market focus, while T3 Micro shows broader regional investment.