We analyzed 5.5k pieces of influencer content sponsored by FHI Heat over the last 12 months.
This report breaks down where & how FHI Heat invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with FHI Heat, see here: FHI Heat influencers.
FHI Heat's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
FHI Heat's sponsored post volume appears to trend upward over the 12-month period, rising from 592 posts in January to 728 in December. The peak month, November, reached 1k posts, 122% higher than the monthly average of 451.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of FHI Heat's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for FHI Heat.
Here are 3 examples of FHI Heat's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
Professional Creator | Based in Florida 📍| Lifestyle, Home, Fashion & More 🎥 Collabs: maria@amwinfluencers.com
Collaboration metrics
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Influencer bio
🗝️📲 WorkinMomWife mix of ambition, caffeine & some TTS finds 🛍️ therenea@icloud.com
Collaboration metrics
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Influencer bio
Welcome to Cyn’s Super Savings! I’m Cyn, I've been a curvy brand model and influencer for over 13 years, sharing honest plus size, curvy, and mid size fashion fit guides, body positive try on hauls, and real-life confidence tips. From my journey as a 5XL to mid size, I deliver transparent reviews, Try on hauls, detailed fashion fit guides and unfiltered advice on swimwear, lingerie, seasonal trends, and everyday style. Whether you’re searching for plus size fashion inspiration, body positive support, or honest fit guides for curvy and mid size bodies, you’ll find it here. Join me for empowering hauls, lifestyle vlogs, and practical tips to help you look and feel your best—no matter your size. Find all my content and socials: https://linktr.ee/CynsSuperSavings #plussizefashion #curvyfashion #midSize #bodypositive #tryonhaul #transparentreview #curvyconfidence #plussizemodel #CynsSuperSavings #BBW #Tryon #
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers FHI Heat are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 68.3% of partnerships featuring creators averaging <1K views, FHI Heat's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (222.8k avg views/post):
Influencer bio
Christ-loving mamá of two 📍atx 💌: piedrafabiola27@gmail.com
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
30s glow up skincare | beauty | fashion 📍NC caitlinwithconfidence@gmail.com
Collaboration metrics
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Out of 2.5k unique influencers in our dataset, 255 of them (10%) posted content for FHI Heat in 3 or more separate calendar months. The most consistent partner is @lovely_lavishh, who has collaborated across 12 months with 86 total posts.
Here are 3 examples of FHI Heat's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where FHI Heat had the most influencer activity. 71.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of FHI Heat collaborating with an influencer in United States.
FHI Heat competes with T3 Micro and Bio Ionic in professional and premium hair tools where heat performance and styling results are key differentiators. Influencer tutorials and stylist partnerships are central to how all three drive consideration.
Total sponsored posts tracked (last 12 months)
FHI Heat leads with 5.5k sponsored posts, significantly outpacing Bio Ionic (3.8k posts) and T3 Micro (3.2k posts). Across all three brands, the average volume is 4.2k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
FHI Heat leads on TikTok, while T3 Micro has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with FHI Heat at 4.8k, Bio Ionic at 2.9k, T3 Micro at 1.5k posts. FHI Heat's activity is particularly concentrated on TikTok. On TikTok, FHI Heat has 4,789 posts, which is several times more than T3 Micro and Bio Ionic.
Estimated sponsored posts in FHI Heat's top markets
FHI Heat has the highest estimated sponsored-post volume in United States (3.9k posts, 71.4%), Brazil (240 posts, 4.4%), United Kingdom (230 posts, 4.2%). Looking at United States specifically, the split is FHI Heat at 3.9k posts (71.4%), Bio Ionic at 3.1k posts (80.7%), T3 Micro at 2.4k posts (73%).
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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