We analyzed 8.8k pieces of influencer content sponsored by KATCH ME over the last 12 months.
This report breaks down where & how KATCH ME invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KATCH ME, see here: KATCH ME influencers.
KATCH ME's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
KATCH ME's sponsored post volume appears to trend upward over the 12-month period, rising from 1k posts in January to 914 in December. The peak month, November, reached 1.1k posts, 55% higher than the monthly average of 720.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KATCH ME's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for KATCH ME.
Here are 2 examples of KATCH ME's recent sponsored collaborations (one each for Instagram, TikTok).
Influencer bio
Hey Guys mmm Dinner Ideas, Easy Recipes, Packed Lunches & Eat with me's sevda@zgadigital.com Tiktok 1.9M Followers Managed by @zgadigital
Collaboration metrics
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Influencer bio
Two best friends sharing their tiktok finds 🌟 For enquiries: hanandkal@gmx.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers KATCH ME are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 40.8% of partnerships featuring creators averaging <1K views, KATCH ME's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 37.5%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
Influencer bio
"Contenido personal / lifestyle / reviews/ auténticos💛" - libra ♎️ -Amo los perritos🐾❤️ -📍Tampa FL 🌴
Collaboration metrics
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And here is another example with a smaller creator on TikTok (9.9k avg views/post):
Influencer bio
Struggles with PTSD, ADHD , BPD and Tourette's . Mum of 2 .
Collaboration metrics
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Out of 2.9k unique influencers in our dataset, 518 of them (18%) posted content for KATCH ME in 3 or more separate calendar months. The most consistent partner is @amys_beautiful_chaos, who has collaborated across 12 months with 139 total posts.
Here are 3 examples of KATCH ME's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United Kingdom is where KATCH ME had the most influencer activity. 56% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of KATCH ME collaborating with an influencer in United Kingdom.
KATCH ME competes in trend-led women’s fashion, similar to Club L London and OH POLLY’s occasionwear and going-out styles. These brands target the same social shoppers influenced by try-ons, styling hauls, and event-ready looks.
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 10.1k sponsored posts, marginally ahead of KATCH ME (8.8k posts) and Club L London (3k posts). Across all three brands, the average volume is 7.3k posts, indicating mature, scaled influencer programs.
Sponsored posts by platform
KATCH ME leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with KATCH ME at 8.6k, OH POLLY at 3.1k, Club L London at 738 posts. KATCH ME's activity is particularly concentrated on TikTok. KATCH ME has far more TikTok posts than both Club L London and OH POLLY.
Estimated sponsored posts in KATCH ME's top markets
KATCH ME has the highest estimated sponsored-post volume in United Kingdom (4.9k posts, 56%), Nigeria (194 posts, 2.2%), while OH POLLY has the highest estimated sponsored-post volume in United States (4.1k posts, 40.2%), Brazil (374 posts, 3.7%), while Club L London leads in France with 116 posts (3.9%). Looking at United Kingdom specifically, the split is KATCH ME at 4.9k posts (56%), OH POLLY at 2.4k posts (23.3%), Club L London at 803 posts (26.9%). KATCH ME's strength in United Kingdom may indicate a home-market focus, while OH POLLY shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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