KATCH ME Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 8.7k pieces of influencer content sponsored by KATCH ME over the last 12 months.
This report breaks down where & how KATCH ME invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with KATCH ME, see here: KATCH ME influencers.
Influencer activity throughout the year
KATCH ME's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
KATCH ME's influencer activity by month
Number of sponsored posts
KATCH ME's sponsored post volume appears to trend upward over the 12-month period, rising from 1k posts in January to 906 in December. The peak month, November, reached 1.1k posts, 53% higher than the monthly average of 723.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KATCH ME's sponsored influencer collaborations break down by social platform:
- TikTok: 8.5k posts (98%)
- Instagram: 173 posts (2%)
KATCH ME's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for KATCH ME.
Here are 2 examples of KATCH ME's recent sponsored collaborations (one each for Instagram, TikTok).
sevy.ela x KATCH ME
![Instagram post by @sevy.ela for KATCH ME. Caption reads: @katchmeofficial always delivering with the [...].](https://images.od.modash.io/0e7c171cb3ee5019c1a28a136e05bd2f531c91cc)
Influencer bio
Hey Guys Dish up dinner,Recipes,Lunches,Eat with me's,Vlogs,Skincare sevda@zgadigital.com Tiktok 1.9M Followers Facebook 56K Managed by @zgadigital
Collaboration metrics
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hanandkal x KATCH ME
Influencer bio
Two best friends sharing their tiktok finds 🌟 For enquiries: hanandkal@joinmarvellous.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.7%
- Carousels: 1.3%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers KATCH ME are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
KATCH ME's influencers average views (TikTok)
Based on each influencer's average views per post
With 44.1% of partnerships featuring creators averaging <1K views, KATCH ME's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 36.1%, indicating investment across adjacent tiers.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.1M avg views/post):
mirielsy_avila x KATCH ME
![TikTok post by @mirielsy_avila for KATCH ME. Caption reads: [...] #vaquerooutfits #pantalon #tiktokshop @Katch....](https://images.od.modash.io/eafcf087a6e07b9bcf96d4aad56bafdef5bcfdaa)
Influencer bio
Pregnant Mama | Third baby 🤰 Medically Complex • Chronically Unfiltered.. If It’s TMI, I’m Still Saying It. Endo|Adeno|Hidradenitis|CFS|ADHD
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
ladiesfirst.wh x KATCH ME
Influencer bio
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
KATCH ME's repeat partnerships
Out of 2.9k unique influencers in our dataset, 509 of them (18%) posted content for KATCH ME in 3 or more separate calendar months. The most consistent partner is @lianneclaire38, who has collaborated across 12 months with 65 total posts.
Here are 3 examples of KATCH ME's repeat influencer partnerships, with links to the sponsored content.
lianneclaire38 x KATCH ME
![TikTok post by @lianneclaire38 for KATCH ME. Caption reads: [...] denim that moves with you @Katch Me....](https://images.od.modash.io/fdaa425cf9392cb0a9f4a3332538675ece47fc9e)
![TikTok post by @lianneclaire38 for KATCH ME. Caption reads: [...] #WardrobeGoals @Katch Me.](https://images.od.modash.io/7b02657f526e1b8e13d368c7571a39cf92036e31)
![TikTok post by @lianneclaire38 for KATCH ME. Caption reads: @Katch Me stunning autumn/winter 2 [...].](https://images.od.modash.io/22cbe078d46fb6f744e267a2f234b1df9b5df210)
jaabbex x KATCH ME
![TikTok post by @jaabbex for KATCH ME. Caption reads: [...] favourite summer outfits 😍 @Katch Me....](https://images.od.modash.io/c25270bb2c4d0cb05aabf50fea79f7f54d861df9)
![TikTok post by @jaabbex for KATCH ME. Caption reads: @Katch Me are now doing denim shorts [...].](https://images.od.modash.io/c01ba6ff960a7f687a622a1e2bcc41cb5628dd31)
![TikTok post by @jaabbex for KATCH ME. Caption reads: [...] never heard this before 😂 #katchme....](https://images.od.modash.io/a6d42a45e552bfecafdd80baee44219639bf8c97)
amys_beautiful_chaos x KATCH ME
![TikTok post by @amys_beautiful_chaos for KATCH ME. Caption reads: [...] a comfier pair of jeans! @Katch Me....](https://images.od.modash.io/f11d71a8e9cb200332b06a89671305e9c9b14341)
![TikTok post by @amys_beautiful_chaos for KATCH ME. Caption reads: [...] Don’t walk!!!!!! 😮💨 @Katch Me....](https://images.od.modash.io/6469ad6c4732d1df496f864203b8caf5b745baab)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United Kingdom is where KATCH ME had the most influencer activity. 56.3% of their live influencer content in the last 12 months was posted by British influencers.
Based on the percentage of influencer content per market, other important markets include:
- United States (20.4%)
- Nigeria (3.1%)
- Spain (2.9%)
KATCH ME's influencer activity by market
Here is another example of KATCH ME collaborating with an influencer in United Kingdom.
georgiacoggings x KATCH ME
![TikTok post by @georgiacoggings for KATCH ME. Caption reads: [...] is honestly the best thing ever🥲😂 @Katch....](https://images.od.modash.io/8974c9bfce1c62281d0cb3580bd33c66958e3f0d)
KATCH ME's influencer activity vs. related brands
KATCH ME competes with OH POLLY and Club L London in occasion and going-out womenswear, where influencer try-ons, party edits, and fit-focused styling content drive sales.
Total influencer content
KATCH ME vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
OH POLLY leads with 9.6k sponsored posts, marginally ahead of KATCH ME (8.7k posts) and Club L London (2.6k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs.
By social platform
KATCH ME vs. related brands influencer activity (by social platform)
Sponsored posts by platform
KATCH ME leads on TikTok, while OH POLLY has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with KATCH ME at 8.5k, OH POLLY at 3.2k, Club L London at 674 posts. KATCH ME's activity is particularly concentrated on TikTok. KATCH ME has far more TikTok posts than OH POLLY and Club L London, while OH POLLY has far more Instagram posts than KATCH ME and Club L London.
By geographical market
KATCH ME vs. related brands influencer activity (by country)
Estimated sponsored posts in KATCH ME's top markets
KATCH ME has the highest estimated sponsored-post volume in United Kingdom (4.9k posts, 56.3%), Nigeria (269 posts, 3.1%), while OH POLLY has the highest estimated sponsored-post volume in United States (3.5k posts, 36.9%), India (403 posts, 4.2%), while Club L London leads in France with 122 posts (4.7%). Looking at United Kingdom specifically, the split is KATCH ME at 4.9k posts (56.3%), OH POLLY at 2.2k posts (22.5%), Club L London at 672 posts (25.8%). KATCH ME's strength in United Kingdom may indicate a home-market focus, while OH POLLY shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- OH POLLY's Influencer Marketing Strategy
- Club L London's Influencer Marketing Strategy
- Coldest's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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