October 18, 2026

KATCH ME Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 7.8k pieces of influencer content sponsored by KATCH ME over the last 12 months.

This report breaks down where & how KATCH ME invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with KATCH ME, see here: KATCH ME influencers.

Influencer activity throughout the year

KATCH ME's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

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KATCH ME's influencer activity by month

Number of sponsored posts

889Oct'251,112Nov'25907Dec'251,035Jan'26869Feb'26471Mar'26455Apr'26407May'26529Jun'26374Jul'26298Aug'26373Sep'26

KATCH ME's sponsored post volume peaks in November with 1.1k posts, 73% higher than the monthly average of 643. August recorded the lowest activity at 298 posts, 54% below average. This could reflect a holiday-focused influencer strategy.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of KATCH ME's sponsored influencer collaborations break down by social platform:

  • TikTok: 7.6k posts (98.2%)
  • Instagram: 136 posts (1.8%)
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KATCH ME's influencer activity by platform

Share of sponsored content by social network

136Instagram7.6kTikTok0YouTube

Content format by platform

Share of all sponsored posts.

InstagramReels
72.8%
InstagramFeed Posts
27.2%
TikTokPosts
100%

TikTok influencer marketing is a clear focus for KATCH ME.

Here are 2 examples of KATCH ME's recent sponsored collaborations (one each for Instagram, TikTok).

molralston x KATCH ME

molralston
@molralston
29 May, 26
49.2k
1.6k
@katchmeofficial 🌸 #ootd #fashioninspo #midsize [...]

Influencer bio

curves + hyper feminine fashion ✨ Style inspiration for REAL bodies 🤍 𝐌𝐎𝐋𝐋𝐘𝐑𝐀 𝟏𝟓% 𝐨𝐟𝐟 @boohoo 💌 molralstonmedia@gmail.com @findsbymols TT Shop

Collaboration metrics

Post views49.2k
Post EMV $1.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

hanandkal x KATCH ME

hanandkal
@hanandkal
01 Oct, 25
14M
32.9k
Viral Katch Me Jeans Review! @Katch Me Wearing size XS [...]

Influencer bio

Two best friends sharing their tiktok finds 🌟 For enquiries: hanandkal@gmx.com

Collaboration metrics

Post views14.0M
Post EMV $281.6k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

If you break this down further by content type on TikTok, this is what it looks like:

  • Videos: 98.7%
  • Carousels: 1.3%

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

For their top social platform (TikTok), here is a breakdown of the type of influencers KATCH ME are collaborating with, by audience size.

Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.

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KATCH ME's influencers average views (TikTok)

Based on each influencer's average views per post

<1K53.6%
1K-5K33.5%
5K-10K4.9%
10K-50K5.7%
50K-100K1.2%
100K-500K1.0%
500K+0.1%

With 53.7% of partnerships featuring creators averaging <1K views, KATCH ME's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (289.7k avg views/post):

.seanny x KATCH ME

.seanny
@.seanny
22 Jan, 26
311.1k
5.8k
[...] is my favorite lounge piece ever. @Katch Me #katchmefashion #loungewear

Influencer bio

miami outfit inspo's & girly tings 👼🏼🎀

Collaboration metrics

Post views311.1k
Post EMV $6.5k

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.5k avg views/post):

nessakujj x KATCH ME

nessakujj
@nessakujj
21 Oct, 25
25.7k
867
🩷🩷 @Katch Me #katchme #fashion #pink [...]

Influencer bio

🇵🇱🏴󠁧󠁢󠁥󠁮󠁧󠁿 instagram: nessakuj 💌nessakuj@gmail.com

Collaboration metrics

Post views25.7k
Post EMV $557

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KATCH ME's repeat partnerships

Out of 2.5k unique influencers in our dataset, 399 of them (16%) posted content for KATCH ME in 3 or more separate calendar months. The most consistent partner is @hanandkal, who has collaborated across 12 months with 153 total posts.

Here are 3 examples of KATCH ME's repeat influencer partnerships, with links to the sponsored content.

hanandkal x KATCH ME

hanandkal
@hanandkal
01 Oct, 25
14M
32.9k
Viral Katch Me Jeans Review! @Katch Me [...]
hanandkal
@hanandkal
11 Oct, 25
2.8M
6.7k
Katchme jeans! Kallie wearing size 6 [...]
hanandkal
@hanandkal
06 Oct, 25
54.7k
64
Replying to @fizzlefinds katch me viral jeans @Katch Me [...]

billiekerby x KATCH ME

billiekerby
@billiekerby
31 Aug, 26
16.4k
36
[...] come in leopard print 🙌🐆 @Katch Me #jeans #leopardprint #tryon [...]
billiekerby
@billiekerby
25 Mar, 26
2.4k
20
[...] Vans @VANS EUROPE Top @Katch Me #outfitinspo #flatlay #vans [...]
billiekerby
@billiekerby
04 May, 26
2.1k
30
[...] did them in more colours! @Katch Me #camouflage #cargopantsoufit [...]

sophiebakewell x KATCH ME

sophiebmodel
@sophiebmodel
28 Nov, 25
57.5k
141
[...] a good price at the moment! @Katch Me #katchme #wintercoat [...]
sophiebakewell
@sophiebakewell
22 Aug, 26
12.3k
45
[...] 🥲 the comfiest fit! 🤍 @Katch Me @Conturve #katchme #conturve [...]
sophiebmodel
@sophiebmodel
08 Jul, 26
2.2k
19
[...] where it’s from! Thanks it’s @Katch Me 😜 #katchme #katchmefashion [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

In our dataset, United Kingdom is where KATCH ME had the most influencer activity. 59.9% of their live influencer content in the last 12 months was posted by British influencers.

Based on the percentage of influencer content per market, other important markets include:

  • United States (23.6%)
  • Spain (2.1%)
  • India (1.8%)
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KATCH ME's influencer activity by market

United Kingdom59.9%
United States23.6%
Spain2.1%
India1.8%
Australia1.8%
Other10.8%

Here is another example of KATCH ME collaborating with an influencer in United Kingdom.

amys_beautiful_chaos x KATCH ME

amys_beautiful_chaos
@amys_beautiful_chaos
14 Oct, 25
2.7M
3.2k
Run girls…. 🤎✨ @Katch Me #jeans #midsizefashioninspo [...]

KATCH ME's influencer activity vs. related brands

KATCH ME competes with Club L London and Nadine Merabi in occasion and going-out women’s fashion that performs well in try-on and event styling content. They share a similar audience shopping statement looks for nights out and special occasions.

Total influencer content

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KATCH ME vs. related brands influencer activity

Total sponsored posts tracked (last 12 months)

KATCH ME
Club L London
Nadine Merabi
7.8k2.4k810

KATCH ME leads with 7.8k sponsored posts, significantly outpacing Club L London (2.4k posts) and Nadine Merabi (810 posts). Across all three brands, the average volume is 3.7k posts, indicating mature, scaled influencer programs. KATCH ME has more than three times the total posts of Club L London and nearly ten times Nadine Merabi.

By social platform

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KATCH ME vs. related brands influencer activity (by social platform)

Sponsored posts by platform

KATCH ME
Club L London
Nadine Merabi
1361.8k6577.6k647146087InstagramTikTokYouTube

KATCH ME leads on TikTok, while Club L London has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with KATCH ME at 7.6k, Club L London at 647, Nadine Merabi at 146 posts. KATCH ME's activity is particularly concentrated on TikTok. KATCH ME’s posting volume is far higher on TikTok, while Club L London and Nadine Merabi have far more posts on Instagram.

By geographical market

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KATCH ME vs. related brands influencer activity (by country)

Estimated sponsored posts in KATCH ME's top markets

KATCH ME
Club L London
Nadine Merabi
4.7k6552411.8k74226616300United KingdomUnited StatesSpain

KATCH ME has the highest estimated sponsored-post volume in United Kingdom (4.7k posts, 59.9%), United States (1.8k posts, 23.6%), Spain (163 posts, 2.1%), suggesting a Europe focus, while Club L London leads in India with 104 posts (4.3%). Looking at United Kingdom specifically, the split is KATCH ME at 4.7k posts (59.9%), Club L London at 655 posts (27%), Nadine Merabi at 241 posts (29.7%). KATCH ME's strength in United Kingdom and United States may indicate a home-market focus, while Club L London shows broader regional investment.

Read more influencer strategy breakdowns

Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:

Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:

Frequently asked questions

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