BYOMA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 10.4k pieces of influencer content sponsored by BYOMA over the last 12 months.
This report breaks down where & how BYOMA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BYOMA, see here: BYOMA influencers.
Influencer activity throughout the year
BYOMA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BYOMA's influencer activity by month
Number of sponsored posts
BYOMA's influencer posting pattern appears irregular, with notable fluctuations month to month. January saw the highest output at 1.2k posts (40% above the 864 monthly average), while July was the quietest at 335 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BYOMA's sponsored influencer collaborations break down by social platform:
- TikTok: 8.3k posts (79.6%)
- Instagram: 2.1k posts (20.4%)
BYOMA's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BYOMA.
Here are 2 examples of BYOMA's recent sponsored collaborations (one each for Instagram, TikTok).
bylaurajne x BYOMA
Influencer bio
the girl who paints looks between her eyes ☆ 💌bylaurajne@icloud.com - UK Based vegan & cruelty free🧿#bylaurajne
Collaboration metrics
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camdfl x BYOMA
![TikTok post by @camdfl for BYOMA. Caption reads: [...] depuis des années ET la glass skin ✨ @byoma....](https://images.od.modash.io/bc9cb5bc6e2e216c8ee9ef86d7c9e99db5a8a5b8)
Influencer bio
moodboard: 💖🧖🏻♀️🎞️🐶✈️👩🏻❤️💋👨🏻🥞🧸 camille@atyr.fr from @Cam & Theo
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.5%
- Carousels: 2.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BYOMA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BYOMA's influencers average views (TikTok)
Based on each influencer's average views per post
With 37.6% of partnerships featuring creators averaging 1K-5K views, BYOMA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.6M avg views/post):
maeebrun x BYOMA
Influencer bio
LIFESTYYLE & TRUC COOOL ✉️ mae@glowupagence.fr 🤍🌸🪐☁️🧖🏻♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
breawnarenee x BYOMA
![TikTok post by @breawnarenee for BYOMA. Caption reads: @byoma @Maybelline NY @essence.cosmetics [...].](https://images.od.modash.io/052521faaabd252c549b88f2e42622779c0ea7c7)
Influencer bio
✝️ 30 📍 Illinois Beauty | Lifestyle | Boy mom x2 📩 collabs: breawnareneebusiness@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BYOMA's repeat partnerships
Out of 5.5k unique influencers in our dataset, 171 of them (3%) posted content for BYOMA in 3 or more separate calendar months. The most consistent partner is @skinwithhav, who has collaborated across 12 months with 177 total posts.
Here are 3 examples of BYOMA's repeat influencer partnerships, with links to the sponsored content.
skinwithhav x BYOMA
![TikTok post by @skinwithhav for BYOMA. Caption reads: [...] different font !!! And our @byoma favorites....](https://images.od.modash.io/758515b183f3e5fed0d76860f51a65410a9f7c8f)
![TikTok post by @skinwithhav for BYOMA. Caption reads: [...] my skin is irritated and red! @byoma AD....](https://images.od.modash.io/5541e091e980f0640ecff5ad502b69dc430f900a)
![TikTok post by @skinwithhav for BYOMA. Caption reads: [...] seen WITH my hero products!!!! @byoma ad....](https://images.od.modash.io/ee2c3865b322c6ad3005ed35078ab2f023cd018e)
skincarewithshelbs x BYOMA
![TikTok post by @skincarewithshelbs for BYOMA. Caption reads: [...] different font ft. the new @byoma blemish....](https://images.od.modash.io/86cd17a3778c4132ce9299724ba0cef3ef9e5610)
![TikTok post by @skincarewithshelbs for BYOMA. Caption reads: #byomapartner @byoma DID NOT MISS with [...].](https://images.od.modash.io/2974c6cec5a4c31c20514ae060bcd7503c13ecc9)
![TikTok post by @skincarewithshelbs for BYOMA. Caption reads: [...] Choice @Bubble Skincare @byoma @Saie @Gisou....](https://images.od.modash.io/7ce9dacde8233b5f5baebeaaf93587737df665ee)
kristynhoffman96 x BYOMA
![TikTok post by @kristynhoffman96 for BYOMA. Caption reads: GIRL @byoma is 25% off at @Ulta Beauty from [...].](https://images.od.modash.io/6be33e5a492d0e97b01df89fc1785f5768c23540)
![TikTok post by @kristynhoffman96 for BYOMA. Caption reads: [...] to help you find your perfect @byoma....](https://images.od.modash.io/22aa72873836fcf98b2b1f3a239bd2a3aafe3cb1)
![TikTok post by @kristynhoffman96 for BYOMA. Caption reads: [...] a mask so quickly in my life @byoma 💞✨....](https://images.od.modash.io/394e8b628d2bfca156405b3286aeda7185718714)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BYOMA had the most influencer activity. 46.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.1%)
- Canada (4.7%)
- Brazil (4.5%)
BYOMA's influencer activity by market
Here is another example of BYOMA collaborating with an influencer in France.
layanne.bch x BYOMA
![TikTok post by @layanne.bch for BYOMA. Caption reads: [...] @SEPHORA pour retrouver les produits @byoma....](https://images.od.modash.io/8735fbe52ee07ccc95c83f46b3beaa1db6899d72)
BYOMA's influencer activity vs. related brands
Theinkeylist and Cocokind compete with BYOMA in accessible, ingredient-forward skincare built around barrier care and simple routines. They share similar influencer education content, regimen building, and dermatologist-adjacent messaging.
Total influencer content
BYOMA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
BYOMA leads with 10.4k sponsored posts, notably outpacing Theinkeylist (8.1k posts) and Cocokind (5.7k posts). Across all three brands, the average volume is 8.1k posts, indicating mature, scaled influencer programs. BYOMA has more total posts than Theinkeylist and Cocokind.
By social platform
BYOMA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BYOMA leads on Instagram and TikTok, while Theinkeylist leads on YouTube. The gap is most notable on TikTok, with BYOMA at 8.3k, Theinkeylist at 7.1k, Cocokind at 4.3k posts. BYOMA's activity is particularly concentrated on TikTok. On YouTube, BYOMA has no posts while Theinkeylist and Cocokind have some.
By geographical market
BYOMA vs. related brands influencer activity (by country)
Estimated sponsored posts in BYOMA's top markets
BYOMA has the highest estimated sponsored-post volume in United States (4.8k posts, 46.1%), Canada (487 posts, 4.7%), suggesting a North America focus, while Theinkeylist leads in United Kingdom with 1.6k posts (19.6%). Looking at United States specifically, the split is BYOMA at 4.8k posts (46.1%), Cocokind at 4.2k posts (72.6%), Theinkeylist at 3.7k posts (45.2%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Framar's Influencer Marketing Strategy
- Hunter Boots's Influencer Marketing Strategy
- Zeagoo's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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