BYOMA Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.6k pieces of influencer content sponsored by BYOMA over the last 12 months.
This report breaks down where & how BYOMA invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BYOMA, see here: BYOMA influencers.
Influencer activity throughout the year
BYOMA's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BYOMA's influencer activity by month
Number of sponsored posts
BYOMA's sponsored post volume appears to trend upward over the 12-month period, rising from 217 posts in January to 194 in December. The peak month, January, reached 217 posts, 62% higher than the monthly average of 134.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BYOMA's sponsored influencer collaborations break down by social platform:
- TikTok: 1.4k posts (84.8%)
- Instagram: 243 posts (15.1%)
- YouTube: 2 posts (0.1%)
BYOMA's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BYOMA.
Here are 3 examples of BYOMA's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
_violethepilot_ x BYOMA
Influencer bio
Lifestyle + Fashion + Beauty + Wellness Twenty2 - Content Creator 📍London 🇬🇧 ✉️ Theviolethepilot@gmail.co.uk
Collaboration metrics
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lolanannas_ x BYOMA
![TikTok post by @lolanannas_ for BYOMA. Caption reads: [...] les marques quali & abordables comme @byoma....](https://images.od.modash.io/a88a94a86db2c9ff3b1779dd4676da56b89a2cef)
Influencer bio
insta & youtube : @lolanannas hello@lolanannas.com 🎀
Collaboration metrics
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skincarebysamy x BYOMA
![YouTube post by @skincarebysamy for BYOMA. Caption reads: [...] @theordinary @soldejaneiroofficial....](https://images.od.modash.io/c5c26f815813c4dd2abd21b88c0d021b0dc71230)
Influencer bio
🧪 Si t’as des problèmes de peau ou que tu as simplement des questions sur ta skincare routine, bienvenue sur ma chaîne SkincarebySamy ! Ici je t’explique les choses clairement, simplement, honnêtement et sans bullshit ! 🧬 Moi c’est Samy et j'ai longtemps souffert d'acné sévère, jusqu'à ce que je découvre des solutions efficaces grâce à des recherches approfondies et des expérimentations. Mon objectif est de partager ces astuces et techniques avoir la meilleure peau, peu importe ton type de peau, tes problèmes spécifiques et ton budget. 🔬Acné, rides, points noirs, peau grasse, peau sèche, taches, hyperpigmentation… J’aborde TOUS les sujets. 🧫 Je te parle des ingrédients clés, des skincare routines adaptées à ton type de peau et bien plus encore. ⚠️ SURTOUT SURTOUT SURTOUT n’hésite pas à commenter pour que je puisse te répondre ! ✅ Abonne-toi pour des vidéos régulières sur les tendances et astuces en matière de soins de la peau 📧Contact pro : hi@skincarebysamy.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.8%
- Carousels: 1.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BYOMA are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BYOMA's influencers average views (TikTok)
Based on each influencer's average views per post
With 56.9% of partnerships featuring creators averaging <1K views, BYOMA's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.5M avg views/post):
maeebrun x BYOMA
Influencer bio
LIFESTYYLE & TRUC COOOL ✉️ mae.brun@orange.fr 🤍🌸🪐☁️🧖🏻♀️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
laurenashreeves x BYOMA
![TikTok post by @laurenashreeves for BYOMA. Caption reads: [...] #amskincare @Peter Thomas Roth Labs @byoma....](https://images.od.modash.io/f735f8033ca5facf688224d2bbbb408c7595a47b)
Influencer bio
a really cool millennial mom !! girl mom | ugc creator | fashion + beauty💄💋 💌laurenashleypartnerships@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BYOMA's repeat partnerships
Out of 1.2k unique influencers in our dataset, 36 of them (3%) posted content for BYOMA in 3 or more separate calendar months. The most consistent partner is @kristynhoffman96, who has collaborated across 8 months with 10 total posts.
Here are 3 examples of BYOMA's repeat influencer partnerships, with links to the sponsored content.
kristynhoffman96 x BYOMA
![TikTok post by @kristynhoffman96 for BYOMA. Caption reads: [...] to help you find your perfect @byoma....](https://images.od.modash.io/22aa72873836fcf98b2b1f3a239bd2a3aafe3cb1)
![TikTok post by @kristynhoffman96 for BYOMA. Caption reads: [...] mask is actually insane… 🤯 @byoma Bio....](https://images.od.modash.io/12c50843b28e5f19890892cd6edfe47105b0547c)
alli.aliviaaa x BYOMA
![TikTok post by @alli.aliviaaa for BYOMA. Caption reads: [...] #relatable @8 Sheep Organics @byoma @Good....](https://images.od.modash.io/55eeb33b65173a0609c0fbf8c36b5742ed1add0e)
![TikTok post by @alli.aliviaaa for BYOMA. Caption reads: [...] #bellybump @8 Sheep Organics @byoma @Good....](https://images.od.modash.io/510eddd8c90365d7e663b4070fcabbacbf337b08)
![TikTok post by @alli.aliviaaa for BYOMA. Caption reads: [...] #seamlessbra @Good Molecules @byoma @Skylar....](https://images.od.modash.io/114c26400b8bc1ca2379c386177dcdfb9cae532b)
britani.barron x BYOMA
![TikTok post by @britani.barron for BYOMA. Caption reads: [...] It is that good and so cheap!! @byoma #byoma....](https://images.od.modash.io/bd9b70b53705b9d2e392cdbfcf7eae419ebc9a40)
![TikTok post by @britani.barron for BYOMA. Caption reads: @byoma will always withstand the test [...].](https://images.od.modash.io/1b476d93e37138289ad99696b018098dfac4f20d)
![TikTok post by @britani.barron for BYOMA. Caption reads: @byoma has high end products for drug [...].](https://images.od.modash.io/ec70783cb5b8e33e70c0994c1c1a891ebe63e565)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BYOMA had the most influencer activity. 49.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (14.3%)
- France (4.6%)
- Canada (4.2%)
BYOMA's influencer activity by market
Here is another example of BYOMA collaborating with an influencer in United States.
ninaghoulina x BYOMA
BYOMA's influencer activity vs. related brands
BYOMA competes with The Inkey List and Cocokind in affordable skincare centered on barrier support and ingredient transparency. These brands share similar influencer content themes around routines, education, and visible skin-improvement goals.
Total influencer content
BYOMA vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Theinkeylist leads with 1.7k sponsored posts, marginally ahead of BYOMA (1.6k posts) and Cocokind (944 posts). Across all three brands, the average volume is 1.4k posts, suggesting established influencer marketing investments.
By social platform
BYOMA vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BYOMA leads on YouTube, while Theinkeylist has the most activity on Instagram and TikTok. The gap is most notable on Instagram, with Theinkeylist at 317, BYOMA at 243, Cocokind at 210 posts. BYOMA's activity is particularly concentrated on TikTok. TikTok accounts for nearly all posts for each brand, while YouTube activity is minimal across the board.
By geographical market
BYOMA vs. related brands influencer activity (by country)
Estimated sponsored posts in BYOMA's top markets
BYOMA has the highest estimated sponsored-post volume in United States (801 posts, 49.8%), France (74 posts, 4.6%), while Theinkeylist has the highest estimated sponsored-post volume in United Kingdom (347 posts, 20.1%), Canada (67 posts, 3.9%). Looking at United States specifically, the split is BYOMA at 801 posts (49.8%), Theinkeylist at 772 posts (44.7%), Cocokind at 683 posts (72.4%). BYOMA's strength in United States and France may indicate a home-market focus, while Theinkeylist shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Theinkeylist's Influencer Marketing Strategy
- Cocokind's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
- Laura Mercier's Influencer Marketing Strategy
- Glossier's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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