Brooklinen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Brooklinen over the last 12 months.
This report breaks down where & how Brooklinen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Brooklinen, see here: Brooklinen influencers.
Influencer activity throughout the year
Brooklinen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Brooklinen's influencer activity by month
Number of sponsored posts
Brooklinen's influencer output appears relatively consistent throughout the year, averaging about 94 sponsored posts per month. November recorded the highest volume at 143 posts (52% above average), while June was the quietest at 66 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Brooklinen's sponsored influencer collaborations break down by social platform:
- TikTok: 604 posts (53.1%)
- Instagram: 453 posts (39.8%)
- YouTube: 81 posts (7.1%)
Brooklinen's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Brooklinen.
Here are 3 examples of Brooklinen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
daniklaric x Brooklinen
![Instagram post by @daniklaric for Brooklinen. Caption reads: [...] this reading nook forever and these....](https://images.od.modash.io/0d9065837b6f1965aa96a3393a35c70a09f945f0)
Influencer bio
interior design let me design your space! founder @euphoriacollectivestudio @peachtreerevival collabs: alix@thedigitalbrandarchitects.com
Collaboration metrics
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sareishh x Brooklinen
![TikTok post by @sareishh for Brooklinen. Caption reads: [...] spa, my movie theater… and thanks to....](https://images.od.modash.io/5d551f8ec545138c8c9e4743735a40671e8e1582)
Influencer bio
👋 Hi 💌 partnerships@sareish.com Links 🍒👇
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
YourRichBFF x Brooklinen
![YouTube post by @YourRichBFF for Brooklinen. Caption reads: [...] Thank you to our sponsors: Brooklinen About....](https://images.od.modash.io/a2be87ea85d54fe0c32dde3de52798ae39842d0e)
Influencer bio
Ex-Wall Street Trader and host of the Networth and Chill podcast helping YOU get RICH! Forbes 30 under 30 (2023), Forbes Top Creators (2022 + 2023), and featured in the New York Times, Bloomberg, CNBC, Wall Street Journal & More! New episodes of Networth and Chill drop every Wednesday here on this channel! Prefer listening to your podcasts? Listen and watch at http://vmpod.co/networth! *** Disclaimer: Nothing on this channel is financial advice. For educational purposes only.
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 95.5%
- Carousels: 4.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Brooklinen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Brooklinen's influencers average views (TikTok)
Based on each influencer's average views per post
Brooklinen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (149.8k avg views/post):
tessmadalyn x Brooklinen
![TikTok post by @tessmadalyn for Brooklinen. Caption reads: [...] bedroom is now accepting guests!!!!....](https://images.od.modash.io/5f40f2c5bdc8c91706197a0354934ab702abfceb)
Influencer bio
ok tess.madalyn@cycle.media
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.7k avg views/post):
glowwithella x Brooklinen
Influencer bio
seasonal food & good bevs 🫗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Brooklinen's repeat partnerships
Out of 728 unique influencers in our dataset, 21 of them (3%) posted content for Brooklinen in 3 or more separate calendar months. The most consistent partner is @JennyJacks, who has collaborated across 11 months with 32 total posts.
Here are 3 examples of Brooklinen's repeat influencer partnerships, with links to the sponsored content.
JennyJacks x Brooklinen
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/bcb7171a3d93e71e114b6f89ee893441c6376225)
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/e352cc4aafb2e72ef1ea26206a20c985d7bfd6f0)
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/6f5a0ea0dbd328cd8220c52e306d8dafc4041b73)
rianna_janis x Brooklinen
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] website plus free shipping BROOKLINEN - Shop....](https://images.od.modash.io/07b0905ab216fb68cdedee9a1497f32240ef1a91)
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] website plus free shipping BROOKLINEN - Shop....](https://images.od.modash.io/69205cb9d539361c84d58811c6bdee753488de73)
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] website plus free shipping BROOKLINEN - Shop....](https://images.od.modash.io/dc29d9c735854c53cbaba3a5d0160cb21da70069)
mrslynnwhite x Brooklinen
![YouTube post by @mrslynnwhite for Brooklinen. Caption reads: [...] Shed- USE LYNN15 for 15% off Brooklinen for....](https://images.od.modash.io/e054da7805efe89d6a219d15c105608b7552a9d3)
![YouTube post by @mrslynnwhite for Brooklinen. Caption reads: [...] Shed- USE LYNN15 for 15% off Brooklinen for....](https://images.od.modash.io/638e930f9795d01fedba373d4d626d564e751fce)
![YouTube post by @mrslynnwhite for Brooklinen. Caption reads: [...] Shed- USE LYNN15 for 15% off Brooklinen for....](https://images.od.modash.io/5a285d2e1a7b6201680da6588354a0e23ef0c43c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Brooklinen had the most influencer activity. 78.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.4%)
- United Kingdom (5.1%)
- Australia (2.1%)
Brooklinen's influencer activity by market
Here is another example of Brooklinen collaborating with an influencer in United States.
cabagges x Brooklinen
Brooklinen's influencer activity vs. related brands
Brooklinen competes in bedding and home comfort where tactile quality and bedroom makeovers drive creator interest. Blissy and Bedsure Home target similar home-lifestyle audiences and are common comparators in sleep and home refresh influencer content.
Total influencer content
Brooklinen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.3k sponsored posts, significantly outpacing Brooklinen (1.1k posts) and Blissy (828 posts). Across all three brands, the average volume is 2.1k posts, indicating mature, scaled influencer programs. Bedsure Home has multiple times more total posts than Brooklinen or Blissy.
By social platform
Brooklinen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Brooklinen leads on YouTube, while Bedsure Home has the most activity on Instagram and TikTok. The gap is most notable on TikTok, with Bedsure Home at 3.8k, Blissy at 674, Brooklinen at 604 posts. Blissy's activity is particularly concentrated on TikTok. On TikTok, Bedsure Home has multiple times more posts than Brooklinen or Blissy.
By geographical market
Brooklinen vs. related brands influencer activity (by country)
Estimated sponsored posts in Brooklinen's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.6k posts, 59.5%), Turkey (297 posts, 6.9%), United Kingdom (207 posts, 4.8%), suggesting a Europe focus, while Brooklinen leads in Canada with 73 posts (6.4%). Looking at United States specifically, the split is Bedsure Home at 2.6k posts (59.5%), Brooklinen at 894 posts (78.6%), Blissy at 552 posts (66.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Blissy's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- BounceCurl's Influencer Marketing Strategy
- PGYTECH's Influencer Marketing Strategy
- Bio Ionic's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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