Brooklinen Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 1.1k pieces of influencer content sponsored by Brooklinen over the last 12 months.

This report breaks down where & how Brooklinen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Brooklinen, see here: Brooklinen influencers.

Influencer activity throughout the year

Brooklinen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Brooklinen's influencer output appears relatively consistent throughout the year, averaging about 91 sponsored posts per month. November recorded the highest volume at 129 posts (42% above average), while April was the quietest at 57 posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Brooklinen's sponsored influencer collaborations break down by social platform:

• TikTok: 652 posts (59.3%)
• Instagram: 394 posts (35.8%)
• YouTube: 54 posts (4.9%)

TikTok influencer marketing is a clear focus for Brooklinen.

Here are 3 examples of Brooklinen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

reserve_home x Brooklinen

reserve_home

@reserve_home

18 Nov, 25

975.2k

39.9k

[...] I want to do when I have my favorite @brooklinen bedding on the bed. shop their Black [...]

Influencer bio

Always adding charm to our Brooklyn apt, cozy moments at home, and life in NYC ◡̈ tiktok & yt: @reserve_home helloreservehome@gmail.com

Collaboration metrics

Post views975.2k

Post EMV $33.3k

More influencer data

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daniklaric x Brooklinen

daniklaric

@daniklaric

06 Nov, 25

532.1k

23.9k

[...] least trying to) i put together this @Brooklinen bed bundle with a soft neutral base [...]

Influencer bio

interior design 🎀 let me design your space! team@euphoriacollective.co

Collaboration metrics

Post views532.1k

Post EMV $11.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

viallfiles x Brooklinen

viallfiles

@viallfiles

04 Jun, 25

210.1k

1.8k

[...] or go to: Thank You to Our Sponsors: Brooklinen - Shop award-winners and fan-faves [...]

Influencer bio

Welcome to my podcast The Viall Files! My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.” The Viall Files explores all things dating and love - from post-breakup healing to salacious texts - in our three (and sometimes four) weekly episodes. Celebrity host Nick Viall has found his niche in podcasting. The Viall Files is a weekly multi- episode program that takes a hard look at all types of relationships. On Mondays we connect with our audience as callers “Ask Nick” for advice on all aspects of their lives. On Wednesdays, his one on one interviews with celebrity, pop culture, & expert guests, challenge the way he looks at the world as he dives deep on a variety of topics. Nothing is off limits as Nick gets intimate talking inspiration, friendship, family, dating, & sex with his guests & audience. Email questions to: asknick@theviallfiles.com

Collaboration metrics

Post views210.1k

Post EMV $6.5k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

Brooklinen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (55.6k avg views/post):

theclairenecessities x Brooklinen

theclairenecessities

@theclairenecessities

09 Jun, 25

68.9k

926

[...] percale hardcore sheets bundle from @Brooklinen ! I adore the tandem stripes and this [...]

Influencer bio

Playing house 🏡 📍Bentonville AR 💌claireedwards@parkertalentmanagement.com

Collaboration metrics

Post views68.9k

Post EMV $1.4k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (9.3k avg views/post):

berg_ilicious x Brooklinen

berg_ilicious

@berg_ilicious

15 Mar, 26

24.8k

529

[...] made the cut in my suitcase…but my @Brooklinen towels + robe were non-negotiable. [...]

Influencer bio

sf > nyc interior design / home decor 💌 bergenflom@gmail.com

Collaboration metrics

Post views24.8k

Post EMV $522

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Brooklinen's repeat partnerships

rianna_janis x Brooklinen

rianna_janis

@rianna_janis

17 Jan, 26

12.8k

1.1k

[...] website plus free shipping BROOKLINEN - Shop Brooklinen’s biggest [...]

rianna_janis

@rianna_janis

08 Jul, 25

12.7k

1k

[...] website plus free shipping BROOKLINEN - Shop Brooklinen’s biggest [...]

rianna_janis

@rianna_janis

19 Jul, 25

12.6k

901

[...] website plus free shipping BROOKLINEN - Shop Brooklinen’s biggest [...]

brookelmason x Brooklinen

brookelmason

@brookelmason

01 Jul, 25

78.1k

3.4k

[...] (as a hot sleeper) ☁️✨💤 @Brooklinen’s 4th of july sale is here! [...]

brookelmason

@brookelmason

20 May, 25

41.1k

1.5k

[...] bedding for summer 🧺☁️♥️⭐️ @Brooklinen’s Memorial Day sale is here [...]

brookelmason

@brookelmason

27 Aug, 25

36.2k

1.4k

[...] my favorite sheets to exist @Brooklinen ☁️✨💤 shop their Labor Day [...]

mrslynnwhite x Brooklinen

mrslynnwhite

@mrslynnwhite

13 May, 25

29k

1.1k

[...] Shed- USE LYNN15 for 15% off Brooklinen for 15% off your first [...]

mrslynnwhite

@mrslynnwhite

15 Jul, 25

15.6k

1.2k

[...] Shed- USE LYNN15 for 15% off Brooklinen for 15% off your first [...]

mrslynnwhite

@mrslynnwhite

21 Oct, 25

11.7k

989

[...] Shed- USE LYNN15 for 15% off Brooklinen for 15% off your first [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.4%)
• United Kingdom (5.3%)
• Australia (2.2%)

Here is another example of Brooklinen collaborating with an influencer in United States.

want.zamora x Brooklinen

want.zamora

@want.zamora

21 Jun, 25

837.5k

41.1k

[...] texture the washed linen ones from @brooklinen add to my space #brooklinenpartner

Brooklinen's influencer activity vs. related brands

Brooklinen, Bedsure Home, and Blissy all compete in bedding and sleep-related home essentials, making them strong comparisons for influencer content centered on bedroom makeovers, comfort, and quality claims.

Total influencer content

Bedsure Home leads with 4.1k sponsored posts, significantly outpacing Blissy (2.4k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 2.5k posts, indicating mature, scaled influencer programs. Bedsure Home has multiple times more total posts than Brooklinen and Blissy.

By social platform

Brooklinen leads on Instagram, while Bedsure Home has the most activity on TikTok and Blissy has the most activity on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.7k, Blissy at 2.3k, Brooklinen at 652 posts. Bedsure Home's activity is particularly concentrated on TikTok. On TikTok, Bedsure Home and Blissy each have multiple times more posts than Brooklinen.

By geographical market

Bedsure Home has the highest estimated sponsored-post volume in United States (2.4k posts, 58.6%), Turkey (406 posts, 9.9%), India (193 posts, 4.7%), while Blissy has the highest estimated sponsored-post volume in Canada (187 posts, 7.7%), United Kingdom (170 posts, 7%). Looking at United States specifically, the split is Bedsure Home at 2.4k posts (58.6%), Blissy at 1.8k posts (72%), Brooklinen at 856 posts (77.8%).