Brooklinen Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.3k pieces of influencer content sponsored by Brooklinen over the last 12 months.
This report breaks down where & how Brooklinen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Brooklinen, see here: Brooklinen influencers.
Influencer activity throughout the year
Brooklinen's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Brooklinen's influencer activity by month
Number of sponsored posts
Brooklinen's influencer output appears relatively consistent throughout the year, averaging about 104 sponsored posts per month. November recorded the highest volume at 129 posts (24% above average), while August was the quietest at 67 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Brooklinen's sponsored influencer collaborations break down by social platform:
- TikTok: 713 posts (56.6%)
- Instagram: 478 posts (38%)
- YouTube: 68 posts (5.4%)
Brooklinen's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Brooklinen.
Here are 3 examples of Brooklinen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
quenblackwell x Brooklinen
![Instagram post by @quenblackwell for Brooklinen. Caption reads: [...] the new & improved Luxe Sateen from....](https://images.od.modash.io/561f9c60672b3ff3b5c38fc5e667b62a4712d471)
Influencer bio
@feedingstarvingcelebs
Collaboration metrics
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ethancgaskill x Brooklinen
Influencer bio
Home, style, and beauty | based in LA biz: hello@ethangaskill.com
Collaboration metrics
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wanderlustalley x Brooklinen
Influencer bio
Subscribe for good vibes, travel, food, cruises, and everything in between! Hi, I'm Alley! I've been documenting my life on YouTube since leaving home to work and live abroad in Japan and on Cruise Ships. I want to inspire others to go on adventures, take risks, and find the beauty in each day! 💌 : wanderlustalley@empirexus.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.8%
- Carousels: 3.2%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Brooklinen are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Brooklinen's influencers average views (TikTok)
Based on each influencer's average views per post
Brooklinen's creator selection appears relatively diversified across size tiers, with no single segment dominating. This suggests a balanced approach to influencer partnerships, spreading investment across different audience sizes.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (111.3k avg views/post):
tessmadalyn x Brooklinen
![TikTok post by @tessmadalyn for Brooklinen. Caption reads: [...] for anything is new bedding from @brooklinen....](https://images.od.modash.io/471e4ef1620d0bdcf0fedf8182368f937e2da6e2)
Influencer bio
ok tess.madalyn@cycle.media
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (7.8k avg views/post):
bytianamichele x Brooklinen
Influencer bio
nyc artsy fartsy ideas girl 💌: tiana@rootforgroup.com (PR) 💌: hello@tianamichelephoto.com (Photo Inquires)
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Brooklinen's repeat partnerships
Out of 763 unique influencers in our dataset, 27 of them (4%) posted content for Brooklinen in 3 or more separate calendar months. The most consistent partner is @JennyJacks, who has collaborated across 10 months with 20 total posts.
Here are 3 examples of Brooklinen's repeat influencer partnerships, with links to the sponsored content.
JennyJacks x Brooklinen
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/bcb7171a3d93e71e114b6f89ee893441c6376225)
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/6f5a0ea0dbd328cd8220c52e306d8dafc4041b73)
![YouTube post by @JennyJacks for Brooklinen. Caption reads: [...] ⚪️ ⚪️CODES & LINKS⚪️ ⚪️ Brooklinen - get 15%....](https://images.od.modash.io/b24ab731a8a7ce2718a83f3392466c4098b3d172)
rianna_janis x Brooklinen
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] website plus free shipping BROOKLINEN - Shop....](https://images.od.modash.io/07b0905ab216fb68cdedee9a1497f32240ef1a91)
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] plus free shipping ( ) BROOKLINEN - Shop....](https://images.od.modash.io/94c0da48bebc6f5af793f1d67a4e52f7d9c816bf)
![YouTube post by @rianna_janis for Brooklinen. Caption reads: [...] plus free shipping ( ) BROOKLINEN - Shop....](https://images.od.modash.io/b66c59e1c287ccfe8ca06e7f232aa5e360d9d7e4)
ethancgaskill x Brooklinen
![TikTok post by @ethancgaskill for Brooklinen. Caption reads: [...] have my heart 🖤 shop the @Brooklinen Labor....](https://images.od.modash.io/75e5a5975e4875fe45414754c4422ca9841b5fe8)
![TikTok post by @ethancgaskill for Brooklinen. Caption reads: [...] winter bedding palette with @Brooklinen....](https://images.od.modash.io/e23189951409f533c9c77424d256b93354fce242)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Brooklinen had the most influencer activity. 77.3% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (6.3%)
- United Kingdom (5.5%)
- Australia (2.1%)
Brooklinen's influencer activity by market
Here is another example of Brooklinen collaborating with an influencer in United States.
reserve_home x Brooklinen
![Instagram post by @reserve_home for Brooklinen. Caption reads: [...] I want to do when I have my favorite....](https://images.od.modash.io/290c0c33dbda245c2912bb42d72a878a248c9d20)
Brooklinen's influencer activity vs. related brands
Brooklinen competes in bedding and sleep upgrades with Blissy and Bedsure Home, targeting similar home-and-wellness shoppers influenced by cozy room makeovers and product comparison content.
Total influencer content
Brooklinen vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 3.9k sponsored posts, significantly outpacing Blissy (2.9k posts) and Brooklinen (1.3k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs.
By social platform
Brooklinen vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Bedsure Home leads on Instagram and TikTok and Blissy leads on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.3k, Blissy at 2.8k, Brooklinen at 713 posts. Blissy's activity is particularly concentrated on TikTok. TikTok post counts for Blissy and Bedsure Home are several times higher than Brooklinen, while Blissy has no Instagram posts in this comparison.
By geographical market
Brooklinen vs. related brands influencer activity (by country)
Estimated sponsored posts in Brooklinen's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.1k posts, 54.9%), Turkey (273 posts, 7%), Ukraine (206 posts, 5.3%), suggesting a Europe focus, while Blissy has the highest estimated sponsored-post volume in Canada (222 posts, 7.7%), United Kingdom (190 posts, 6.6%). Looking at United States specifically, the split is Bedsure Home at 2.1k posts (54.9%), Blissy at 2.1k posts (73%), Brooklinen at 973 posts (77.3%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Blissy's Influencer Marketing Strategy
- Bedsure Home's Influencer Marketing Strategy
- BruMate's Influencer Marketing Strategy
- Rose & Caramel's Influencer Marketing Strategy
- Jeffree Star Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
Frequently asked questions
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