Sponsored posts by month
Last 12 months
Oct '25
Nov '25
Dec '25
Jan '26
Feb '26
Mar '26
Apr '26
May '26
Jun '26
Jul '26
Aug '26
Sep '26
Brooklinen Influencer Marketing Strategy (2026 Data & Insights)
We analyzed 483 sponsored posts from Brooklinen across Instagram, TikTok and YouTube over the last 12 months.
See where Brooklinen invests in influencer marketing — the platforms they prioritize, the creators they work with repeatedly, and the markets they push hardest. The data in this report comes from Modash's Brand Collaborations API.
Influencer activity
throughout
the year
Compared to the average month across the year, June was 78.9% more active in terms of posting frequency.
Social platforms breakdown
Where Brooklinen's sponsored collaborations happen, and which content formats they use on each platform.
Sponsored posts by platform
Across all of Brooklinen's accounts
Instagram247
TikTok202
YouTube34
Content format by platform
Share of all sponsored posts.
Instagram · Reels
50.1%
Instagram · Feed Posts
1.0%
TikTok · Posts
41.8%
YouTube · Long-form
7.0%
Content format by platform
Share of all sponsored posts.
Instagram · Reels
50.1%
Instagram · Feed Posts
1.0%
TikTok · Posts
41.8%
YouTube · Long-form
7.0%
We can separate videos from feed posts, but not single-image posts from carousels, so those are grouped together.
How Brooklinen's sponsored posts perform
Reach and engagement across all 483 posts. We show median views alongside the average, because a single viral post can pull an average far above what a typical post achieves.
63.6K
Average views per post
16K
Median views per post
28.4M
Total views
$845K
Estimated media value
4.7%
Average engagement rate
These figures may include posts amplified with paid spend, which we can't identify separately.
Top performing posts
@ethancgaskillView on TikTok ↗
ready to host 🛌 @Brooklinen #bedding #bedroommakeover [...]
1.7M Post views
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@quenblackwellView on Instagram ↗
[...] the new & improved Luxe Sateen from @brooklinen are so f@#$ing soft it’s honestly [...]
1.2M Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@reserve_homeView on Instagram ↗
[...] I want to do when I have my favorite @brooklinen bedding on the bed. shop their Black [...]
993K Post views
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See how any brand runs influencer marketing
Modash tracks sponsored posts across Instagram, TikTok and YouTube. Search any brand to see who they work with, how often, and how it performs.
Influencer audience size breakdown
The size of creator Brooklinen works with, measured by average views per post rather than follower count. Views track closer to the reach a brand actually gets, and follower counts can be inflated.
Brooklinen's influencers by average views per post
Share of the 346 creators in this dataset
<1K
5.2%
1K-5K
12.4%
5K-10K
19.4%
10K-50K
42.2%
50K-100K
9.2%
100K-500K
10.1%
500K+
1.4%
Top influencers Brooklinen works with
Brooklinen's highest-reach creator partners over the last 12 months.
RankInfluencerPlatformPostsTotal views
1
@daniklaricInstagram82.4M
2
@ethancgaskillTikTok72.2M
3
@reserve_homeInstagram42M
4
@quenblackwellInstagram21.9M
5
@daniklaricTikTok81.2M
Want creator data programmatically?
Check out our API.
Repeat
partnerships
Whether Brooklinen works with creators once, or builds an ongoing roster.
Repeat creators make up 9.0% of Brooklinen's creator network and generate 53.5% of total reach. The charts below show how often those partnerships recur and how much of Brooklinen's audience reach they account for.
Repeat creators make up 9.0% of Brooklinen's creator network and generate 53.5% of total reach. The charts below show how often those partnerships recur and how much of Brooklinen's audience reach they account for.
One-off vs. repeat creators
Share of 377 creators
Months active
Repeat creators only
2 months
58.8%
3 months
2.9%
4+ months
38.2%
Repeat partnerships at a glance
53.5%
of total reach comes from repeat creators
3.9
average posts per repeat creator
9 months
longest running partnership
Creators Brooklinen works with repeatedly
@rianna_janisView on YouTube ↗
[...] of @seed’s DS-01™ Daily Synbiotic BROOKLINEN - Shop Brooklinen’s biggest sale of the [...]
18.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@daniklaricView on TikTok ↗
[...] least trying to) i put together this @Brooklinen bed bundle with a soft neutral base [...]
532.1K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
@daniklaricView on Instagram ↗
[...] least trying to) i put together this @brooklinen bed bundle with a soft neutral base [...]
726.7K Post views
Get a free trial to find more data on influencer audiences, past collabs and more.
Brooklinen's most loyal creators
@rianna_janis
Months active9
Posts17
Total engagement16.8K
@daniklaric
Months active6
Posts8
Total engagement48.4K
@daniklaric
Months active6
Posts8
Total engagement42.4K
Geographical breakdown
The markets where Brooklinen's sponsored creators are based. 100.0% of sponsored posts came from creators based in 4 markets. United States and Canada lead at 90.8% and 8.4%.
Sponsored posts by creator location
Top 4 markets
United States
90.8%
Canada
8.4%
Spain
0.4%
France
0.4%
Brooklinen vs. related brands
How Brooklinen's influencer activity compares with other home & garden brands.
Sponsored posts, last 12 months
Brooklinen vs. related brands
3.6K posts
3K posts
483 posts
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