Brooklinen Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 353 pieces of influencer content sponsored by Brooklinen over the last 12 months.

This report breaks down where & how Brooklinen invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Brooklinen, see here: Brooklinen influencers.

Influencer activity throughout the year

Brooklinen's influencer output appears relatively consistent throughout the year, averaging about 29 sponsored posts per month. November recorded the highest volume at 43 posts (48% above average), while January was the quietest at 15 posts.

March generated the most views at 9.8M, while January recorded the least at 372.2k. Across all tracked posts in the 12-month window, average views per post were 104k. Interestingly, the highest-view month (March) does not align with peak post volume (November), which could indicate performance differences across months. At a quarterly level, performance is strongest in Q1 (Jan-Mar). The top-performing tracked post, by @sareishh, generated 4.3M views.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Brooklinen's sponsored influencer collaborations break down by social platform:

• Instagram: 214 posts (60.6%)
• TikTok: 136 posts (38.5%)
• YouTube: 3 posts (0.8%)

Instagram influencer marketing is a clear focus for Brooklinen.

Here are 3 examples of Brooklinen's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

daniklaric x Brooklinen

daniklaric

@daniklaric

26 Apr, 25

1.3M

67.4k

[...] this reading nook forever and these @brooklinen sheets are the cherry on top ☁️🩵 🎀

Influencer bio

interior design let me design your space! founder @euphoriacollectivestudio @peachtreerevival collabs: alix@thedigitalbrandarchitects.com

Collaboration metrics

Post views 1.3M

Post EMV $46.1k

More influencer data

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sareishh x Brooklinen

sareishh

@sareishh

06 Mar, 25

4.3M

6.4k

[...] spa, my movie theater… and thanks to @Brooklinen , it’s never been cozier. Layering the [...]

Influencer bio

👋 Hi 💌 partnerships@sareish.com Links 🍒👇

Collaboration metrics

Post views 4.3M

Post EMV $86.3k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

viallfiles x Brooklinen

viallfiles

@viallfiles

04 Jun, 25

191.2k

1.7k

[...] You to Our Sponsors: Brooklinen - Shop award-winners and fan-faves [...]

Influencer bio

Welcome to my podcast The Viall Files! My name is Nick Viall and I host The Viall Files, a podcast that one anonymous reviewer called “surprisingly insightful and substantive.” The Viall Files explores all things dating and love - from post-breakup healing to salacious texts - in our three (and sometimes four) weekly episodes. Celebrity host Nick Viall has found his niche in podcasting. The Viall Files is a weekly multi- episode program that takes a hard look at all types of relationships. On Mondays we connect with our audience as callers “Ask Nick” for advice on all aspects of their lives. On Wednesdays, his one on one interviews with celebrity, pop culture, & expert guests, challenge the way he looks at the world as he dives deep on a variety of topics. Nothing is off limits as Nick gets intimate talking inspiration, friendship, family, dating, & sex with his guests & audience. Email questions to: asknick@theviallfiles.com

Collaboration metrics

Post views 191.2k

Post EMV $5.9k

More influencer data

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💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 50.9% of partnerships featuring creators averaging 10K-50K views, Brooklinen's strategy suggests cost-efficiency and engagement-focused partnerships. Notably, there appears to be minimal activity in the <1K segment.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (613.4k avg views/post):

cassandranoelhome x Brooklinen

cassandranoelhome

@cassandranoelhome

25 Jun, 25

56k

2.2k

[...] these percale sheets and duvet from @brooklinen are the perfect summer set — super [...]

Influencer bio

chicago interiors / lifestyle / fashion / self-care 🦋 ✉️ cassandranoelhome@gmail.com management: @therealdba

Collaboration metrics

Post views 56.0k

Post EMV $1.9k

More influencer data

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And here is another example with a smaller creator on Instagram (10.0k avg views/post):

veryharryhill x Brooklinen

veryharryhill

@veryharryhill

06 Nov, 25

12.7k

346

[...] season but only 1 to stay in bed: @brooklinen 🛌 You can shop my holiday bundle [...]

Influencer bio

Nostalgic gay guy with a huge terrace 💌inquiries: veryharryhill@gmail.com 💻 MGMT: @untitledsecret

Collaboration metrics

Post views 12.7k

Post EMV $416

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Brooklinen's repeat partnerships

kristenschick x Brooklinen

kristenschick

@kristenschick

18 Feb, 25

472.9k

8.9k

[...] bed ☁️🤍 shop the @Brooklinen President’s Day sale for 20% [...]

kristenschick

@kristenschick

17 Jun, 25

268.2k

13.3k

[...] a cloud ☁️ Best in bed with @Brooklinen !! click the link in my bio [...]

kristenschick

@kristenschick

17 Apr, 25

42.2k

1.3k

[...] lil spring refresh with new @Brooklinen arrivals ☁️ PSA their [...]

shutthekaleup x Brooklinen

shutthekaleup

@shutthekaleup

26 Jul, 25

78.8k

1.2k

[...] like it. Best in bed with @brooklinen 🤍 Enjoy 15% off your first [...]

shutthekaleup

@shutthekaleup

06 Mar, 25

67.3k

731

[...] and settling into these @brooklinen essentials—because nothing [...]

shutthekaleup

@shutthekaleup

15 Nov, 25

55.6k

801

[...] to get early access to @brooklinen’s Black Friday Sale. Don’t [...]

brookelmason x Brooklinen

brookelmason

@brookelmason

07 Feb, 25

1.7M

5.4k

[...] warmer and cozier ☁️✨ @Brooklinen is giving my followers early [...]

brookelmason

@brookelmason

01 Jul, 25

40k

2.4k

[...] (as a hot sleeper) ☁️✨💤 @Brooklinen’s 4th of july sale is here! [...]

brookelmason

@brookelmason

20 May, 25

34.9k

1.4k

[...] bedding for summer 🧺☁️♥️⭐️ @Brooklinen’s Memorial Day sale is here [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (5.4%)
• United Kingdom (4.2%)
• Brazil (2.7%)

Here is another example of Brooklinen collaborating with an influencer in United States.

cabagges x Brooklinen

cabagges

@cabagges

06 Mar, 25

3.3M

98k

Our nighttime routine with @Brooklinen as directed by gray and chips ☁️🛏️ [...]

Brooklinen's influencer activity vs. related brands

Brooklinen competes with Bedsure Home and Blissy in the sleep and bedding space, where comfort claims and fabric feel are central. These brands share similar creator channels like home refreshes, bedtime routines, and product-review content.

Total influencer content

Bedsure Home leads with 1.1k sponsored posts, significantly outpacing Blissy (828 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 766 posts, suggesting moderate but consistent investment. Bedsure Home and Blissy have posted more than twice as many times as Brooklinen overall.

By social platform

Brooklinen leads on Instagram, while Bedsure Home has the most activity on TikTok and Blissy has the most activity on YouTube. The gap is most notable on TikTok, with Bedsure Home at 913, Blissy at 674, Brooklinen at 136 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home and Blissy post several times more often than Brooklinen on TikTok, and Blissy posts far more often than Brooklinen on YouTube.

By geographical market

Bedsure Home has the highest estimated sponsored-post volume in United States (645 posts, 57.7%), Turkey (75 posts, 6.7%), while Blissy has the highest estimated sponsored-post volume in United Kingdom (74 posts, 8.9%), Canada (48 posts, 5.8%). Looking at United States specifically, the split is Bedsure Home at 645 posts (57.7%), Blissy at 552 posts (66.7%), Brooklinen at 283 posts (80.1%).