Bedsure Home Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 1.1k pieces of influencer content sponsored by Bedsure Home over the last 12 months.
This report breaks down where & how Bedsure Home invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bedsure Home, see here: Bedsure Home influencers.
Influencer activity throughout the year
Bedsure Home's influencer campaigns are active year-round with notable month-to-month fluctuation. The two charts below show month-by-month data for:
- Total sponsored posts tracked
- Total views those posts generated
Bedsure Home's influencer activity by month
Number of sponsored posts
Bedsure Home's sponsored post volume appears to trend upward over the 12-month period, rising from 115 posts in January to 150 in December. The peak month, November, reached 194 posts, 109% higher than the monthly average of 93.
Bedsure Home's influencer activity by month (views)
Total views on sponsored video posts
July generated the most views at 10.8M, while January recorded the least at 226.7k. Across all tracked posts in the 12-month window, average views per post were 39.4k. Interestingly, the highest-view month (July) does not align with peak post volume (November), which could indicate performance differences across months. The top-performing tracked post, by @isabellecropley, generated 4.5M views.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bedsure Home's sponsored influencer collaborations break down by social platform:
- TikTok: 913 posts (81.7%)
- Instagram: 192 posts (17.2%)
- YouTube: 12 posts (1.1%)
Bedsure Home's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bedsure Home.
Here are 3 examples of Bedsure Home's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
cantinhonoseua x Bedsure Home
Influencer bio
▫️Healthy Lifestyle▫️Home decor▫️Selfcare ▫️mom(little boy and puppies) 📍 Ohio-US
Collaboration metrics
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isabellecropley x Bedsure Home
Influencer bio
SAHM to 2 littles - TikTok shop finds ✨ Also - @Belle | SAHM of 2 | @Belle Cropley Cropleybelle@gmail.com
Collaboration metrics
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alyssadarland x Bedsure Home
![YouTube post by @alyssadarland for Bedsure Home. Caption reads: [...] store - https://bit.ly/4gTbobq
....](https://images.od.modash.io/879328a83789cb2d6d97dfe59fb29a5235ad022b)
Influencer bio
welcome to my channel ⭐️🩵 Business Inquiries: kennedy@smallscreenmarketing.com P.O. Box Alyssa Darland 905 Calle Negocio #75433 San Clemente, CA 92673
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 99.6%
- Carousels: 0.4%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bedsure Home are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bedsure Home's influencers average views (TikTok)
Based on each influencer's average views per post
With 60% of partnerships featuring creators averaging <1K views, Bedsure Home's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (404.8k avg views/post):
thebandmcmillan x Bedsure Home
Influencer bio
Jesus• Siblings• Country Music thebandmcmillan@gmail.com NEW VIDEO out now🥳 Watch here ⬇️⬇️⬇️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
ashleehardin x Bedsure Home
Influencer bio
Jesus. Wife. Mama.🤎🐆🛒 Home + Lifestyle + TTS Glad you're here🫶🏼
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bedsure Home's repeat partnerships
Out of 798 unique influencers in our dataset, 23 of them (3%) posted content for Bedsure Home in 3 or more separate calendar months. The most consistent partner is @stephmakessense, who has collaborated across 5 months with 10 total posts.
Here are 3 examples of Bedsure Home's repeat influencer partnerships, with links to the sponsored content.
stephmakessense x Bedsure Home
kaselee5 x Bedsure Home
ashleysmusthaves x Bedsure Home
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bedsure Home had the most influencer activity. 57.7% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Turkey (6.7%)
- United Kingdom (5.7%)
- Brazil (5%)
Bedsure Home's influencer activity by market
Here is another example of Bedsure Home collaborating with an influencer in United States.
rachel_nicole410 x Bedsure Home
Bedsure Home's influencer activity vs. related brands
Bedsure Home competes with Brooklinen and Blissy in bedding and sleep-related home textiles, where softness, comfort, and aesthetics are key selling points. All three benefit from creator home tours, bedroom refresh content, and “sleep upgrade” narratives.
Total influencer content
Bedsure Home vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 1.1k sponsored posts, significantly outpacing Blissy (828 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 766 posts, suggesting moderate but consistent investment. Bedsure Home has substantially more total posts than Brooklinen and Blissy.
By social platform
Bedsure Home vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bedsure Home leads on TikTok, while Brooklinen has the most activity on Instagram and Blissy has the most activity on YouTube. The gap is most notable on TikTok, with Bedsure Home at 913, Blissy at 674, Brooklinen at 136 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home posts far more on TikTok than Brooklinen, and Blissy posts far more on YouTube than Bedsure Home and Brooklinen.
By geographical market
Bedsure Home vs. related brands influencer activity (by country)
Estimated sponsored posts in Bedsure Home's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (645 posts, 57.7%), Turkey (75 posts, 6.7%), while Blissy has the highest estimated sponsored-post volume in United Kingdom (74 posts, 8.9%), Canada (48 posts, 5.8%). Looking at United States specifically, the split is Bedsure Home at 645 posts (57.7%), Blissy at 552 posts (66.7%), Brooklinen at 283 posts (80.1%). Bedsure Home's strength in United States may indicate a home-market focus, while Blissy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 2 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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