Bedsure Home Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 3.9k pieces of influencer content sponsored by Bedsure Home over the last 12 months.

This report breaks down where & how Bedsure Home invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bedsure Home, see here: Bedsure Home influencers.

Influencer activity throughout the year

Bedsure Home's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bedsure Home's sponsored post volume appears to trend upward over the 12-month period, rising from 467 posts in January to 496 in December. The peak month, November, reached 645 posts, 99% higher than the monthly average of 324.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bedsure Home's sponsored influencer collaborations break down by social platform:

• TikTok: 3.3k posts (83.9%)
• Instagram: 625 posts (16%)
• YouTube: 2 posts (0.1%)

TikTok influencer marketing is a clear focus for Bedsure Home.

Here are 3 examples of Bedsure Home's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

mur.mur_style x Bedsure Home

mur.mur_style

@mur.mur_style

18 Nov, 25

888.9k

6.5k

[...] calmer and more aesthetic 🤍 Love how @bedsurehome combines top-quality materials with [...]

Influencer bio

𝐶𝑜𝑛𝑡𝑒𝑛𝑡 𝐶𝑟𝑒𝑎𝑡𝑜𝑟ᣞ𝑈𝐺𝐶 𝐵𝑒𝑎𝑢𝑡𝑦ᣞ𝐹𝑎𝑠ℎ𝑖𝑜𝑛ᣞ𝐿𝑖𝑓𝑒𝑠𝑡𝑦𝑙𝑒ᣞ𝐴𝑒𝑠𝑡ℎ𝑒𝑡𝑖𝑐 ◉𝐼𝑛𝑞𝑢𝑖𝑟𝑖𝑒𝑠: ugrexelidzemariami7@gmail.com

Collaboration metrics

Post views888.9k

Post EMV $27.3k

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caitlinsmith_5 x Bedsure Home

caitlinsmith_5

@caitlinsmith_5

19 Jan, 26

11.6M

167.7k

it's like an actual cotton candy cloud that's weighted 😌 an elite blanket! I just need one for myself now! @Bedsure #blanket #weightedblanket #homefinds #cozy #fyp

Influencer bio

sharing all my cozy finds 🩷 Home & Lifestyle 🩷 God | Wife | SAHM | SC ✉️caitsmith1018@gmail.com

Collaboration metrics

Post views11.6M

Post EMV $240.4k

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WOOLNEEDLESHANDS x Bedsure Home

WOOLNEEDLESHANDS

@WOOLNEEDLESHANDS

04 Jun, 26

65.1k

3.4k

In this video, I explore the history of rayon, the Victorian quest for "artificial silk," the rise of regenerated cellulose fibers, the marketing of bamboo textiles, and why modern clothing materials are often much more complicated than they first appear. This isn't a video about good fabrics versus bad fabrics. It's a video about understanding what our clothing is actually made from and the fascinating systems that transform raw materials into the textiles we wear. ✨Additional content and KALs on PATREON: ======================================================= Shop WNH Merch: Sign Up for the WNH Newsletter: Have ideas for future videos?: WNH Merch ======================================================= Contact Info: Email: woolneedleshands@gmail.com 🙋‍♀️Instagram: @woolneedleshands @fiber.for.the.people 🧶Ravelry: @TaylerEarl ======================================================= FFTP/Fiber for the People®: All update information is shared via newsletter only. Sign up here: ======================================================= My Ravelry Pattern Store: ======================================================= *SHOP MY FAVORITE THINGS: Amazon: Etsy: ======================================================= Some links in this description may be affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you. It helps support the channel, and I only recommend what I truly believe in. Thanks so much! ✳️ Enjoying WOOL NEEDLES HANDS but not ready for Patreon? You can leave a one-time Super Thanks (right below the video). Every little bit helps keep the content coming. I appreciate it more than you know. ❤️ — Tayler Sources & Further Reading Silk Production in Early 20th Century Japan The Ladies' Silk Culture Society and American Silk Production The ISTO Guide to Modal Fabric Banana Fiber for Sustainable Fashion and Beyond Banana Fabric Overview The Truth About Rayon Fabric Rayon Fabric Explained What Is Bamboo Fabric? Asia Pacific Rayon: Sustainable Fibre Solutions Bamboo Rayon and Linen for Summer Bedding Asia Pacific Rayon Resources and Educational Materials Fashion Forward: Toward More Eco-Friendly Rayon Encyclopaedia Britannica: Rayon Federal Trade Commission: Bamboo Textiles Federal Trade Commission: How to Avoid Bamboozling Your Customers Federal Trade Commission: Maker of Rayon Clothes Barred from Deceptive Bamboo Claims Federal Trade Commission: Bamboo Marketing Claims Enforcement Patagonia: TENCEL™ Lyocell Overview Lenzing: TENCEL™ Lyocell Fibers Lenzing Business Model and Regenerated Cellulose Fibers Canopy: Viscose and Endangered Forests Canopy: Ten Years of the Hot Button Report Vogue Business: Fashion's Steep Climb to Sustainable Viscose

Influencer bio

Where Tayler shares her knitting, talks material culture and dabbles in all manner of creative hobbies. Also the owner and dyer of Fiber for the People Hand-Dyed Yarn. 😎 https://www.fiberforthepeople.com I am a sponsor-free, viewer supported creator. I do not review or provide commentary for products for pay. All commentary is made in good faith and sponsor free. Contact: Email: woolneedleshands@gmail.com Want to send me something? Tayler Earl 205 N. Stephanie St. Suite D #357 Henderson, NV 89074 United States

Collaboration metrics

Post views65.1k

Post EMV $2.3k

More influencer data

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💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 46.7% of partnerships featuring creators averaging <1K views, Bedsure Home's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. The 1K-5K views segment is also prominent at 36.9%, indicating investment across adjacent tiers.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (418.6k avg views/post):

kai_thedogmother x Bedsure Home

kai_thedogmother

@kai_thedogmother

05 Apr, 26

836.6k

9.7k

& it’s pink. Give me 50 of em🎀 #coolingblanket #coldblanket #blanket #coolingsheets #tiktokshopcreatorpicks @Bedsure

Influencer bio

✨star creator💫 🚫recovery 3•7•2020💉 home🏠 pets🐶 munchies🍫 • stay-at-home dog mom & foster • COLLABS 💌 Kai.thedogmother@gmail.com

Collaboration metrics

Post views836.6k

Post EMV $17.2k

More influencer data

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And here is another example with a smaller creator on TikTok (9.5k avg views/post):

lbscakes_ x Bedsure Home

lbscakes_

@lbscakes_

21 Jan, 26

19k

38

Bedsure Tufted Boho Decorative Bed Set 🏡✨ #comforter #bedsheets #bedcomforter #bedding #tiktokshopcreatorpicks @Bedsure

Influencer bio

Functional + Intentional Home & Mom Finds 🏡🪴🕯️🪷💫 🌟 Star Creator 🌟 📧 Lorib@lbscakesnc.com Central NC

Collaboration metrics

Post views19.0k

Post EMV $382

More influencer data

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Bedsure Home's repeat partnerships

lisarobinson145 x Bedsure Home

lisarobinson145

@lisarobinson145

15 Feb, 26

2.8M

6.8k

This Boho comforter set had so much charm to my bedroom, but it’s also so cozy. I never wanna get up. @Bedsure #bohocomforter #comforterset #bedding #tiktokshopstockup #tiktokshopcreatorpicks

lisarobinson145

@lisarobinson145

24 Jan, 26

25.6k

75

It’s finally back! This Boho, dark gray comforter set, was sold out for so long and I get why. The texture, the color, the cozy factor… It instantly upgraded my bedroom. If you’ve been waiting, this is your sign. @Bedsure #bohocomforter #comforter #cozycomforterset #TikTokShopJumpstartSale #tiktokshopcreatorpicks

lisarobinson145

@lisarobinson145

08 Jan, 26

16.3k

69

Worth the wait! This Boho comforter set is soft, fluffy and layers beautifully. @@Bedsure##comforter##bedroomrefresh##bedroommakeover##newyearnewme##tiktokshopcreatorpicks

brendaj528 x Bedsure Home

brendaj528

@brendaj528

16 Aug, 25

760.7k

12.3k

The Seven Piece Pintuck from Bedsure is so pretty! It comes with the Comforter, the fitted sheet, the flat sheet, two pillow cases and two pillow shams. It’s so soft and fluffy and makes the bed look amazing! Click on the shopping bag to check it out! @Bedsure #comforterset #comforters #set #bedding #comforter

brendaj528

@brendaj528

17 Oct, 25

611.8k

13.8k

This Boho Tufted Arch Conforter Set from Bedsure is so beautiful! It comes with the comforter and two pillow shams. It’s so soft and cozy! It comes in White and in Oat Milk. Such a Gorgeous Set. @Bedsure #comforter #comforters #comforterset #set #beddingsets

brendaj528

@brendaj528

27 Aug, 25

256.7k

3.9k

The Seven Piece Pintuck from Bedsure is so Beautiful! It’s super soft and cozy. It comes with the Comforter, the fitted sheet, flat sheet, two pillow cases and two pillow shams. So many beautiful colors to choose from. Click on the shopping bag to check it out.@Bedsure #bedding #comforter #comforterset #set #comforters

caitlinsmith_5 x Bedsure Home

caitlinsmith_5

@caitlinsmith_5

19 Jan, 26

11.6M

167.7k

it's like an actual cotton candy cloud that's weighted 😌 an elite blanket! I just need one for myself now! @Bedsure #blanket #weightedblanket #homefinds #cozy #fyp

caitlinsmith_5

@caitlinsmith_5

06 Feb, 26

1.5M

11.5k

This 10lb King size weighted blanket is everything. The quality is fantastic and the faux rabbit fur is surprisingly super soft. This is one of those blankets that makes it hard to get out of bed because it's so cozy and snuggly. @Bedsure #blanket #cozy #home #tiktokshopcreatorpicks #fyp

caitlinsmith_5

@caitlinsmith_5

21 Jan, 26

9.4k

50

Replying to @lanadelreyslipliner some people need super heavy weighted blankets and some need a lighter weighted blanket.. both are fantastic! this one from @Bedsure is a lighter weighted one and offers an incredibly soft/plush material to snuggle in. would make a great birthday, Valentine's Day, or self care gift for all 🩵🩷🩵🩷🩵🩷 #blanket #weightedblanket #tiktokshopjumpstartsale #home #fyp

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Turkey (7%)
• Ukraine (5.3%)
• United Kingdom (5.1%)

Here is another example of Bedsure Home collaborating with an influencer in United States.

kennyshopsalot x Bedsure Home

kennyshopsalot

@kennyshopsalot

07 Sep, 25

3M

19.3k

Replying to @WhitneyandMarlowe and it’s on sale right now ☁️🤍 @Bedsure #beddingset #comforter #bohobedding #bedding #tiktokshopcreatorpicks

Bedsure Home's influencer activity vs. related brands

Bedsure Home competes in sleep and bedding essentials alongside Brooklinen and Blissy, where creators drive purchase through cozy-room makeovers, fabric comparisons, and self-care narratives.

Total influencer content

Bedsure Home leads with 3.9k sponsored posts, significantly outpacing Blissy (2.9k posts) and Brooklinen (1.2k posts). Across all three brands, the average volume is 2.7k posts, indicating mature, scaled influencer programs. Bedsure Home has more total posts than Brooklinen, with totals that are similar to Blissy.

By social platform

Bedsure Home leads on Instagram and TikTok, while Blissy leads on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.3k, Blissy at 2.8k, Brooklinen at 693 posts. Bedsure Home's activity is particularly concentrated on TikTok. On Instagram, Blissy has no posts while Bedsure Home and Brooklinen do, and on YouTube, Brooklinen and Blissy have far more posts than Bedsure Home.

By geographical market

Bedsure Home has the highest estimated sponsored-post volume in United States (2.1k posts, 54.9%), Turkey (273 posts, 7%), Ukraine (206 posts, 5.3%), suggesting a Europe focus, while Blissy has the highest estimated sponsored-post volume in Canada (222 posts, 7.7%), United Kingdom (190 posts, 6.6%). Looking at United States specifically, the split is Bedsure Home at 2.1k posts (54.9%), Blissy at 2.1k posts (73%), Brooklinen at 965 posts (78.6%). Bedsure Home's strength in United States may indicate a home-market focus, while Blissy shows broader regional investment.