Bedsure Home Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.3k pieces of influencer content sponsored by Bedsure Home over the last 12 months.
This report breaks down where & how Bedsure Home invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bedsure Home, see here: Bedsure Home influencers.
Influencer activity throughout the year
Bedsure Home's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bedsure Home's influencer activity by month
Number of sponsored posts
Bedsure Home's sponsored post volume appears to trend upward over the 12-month period, rising from 469 posts in January to 496 in December. The peak month, November, reached 645 posts, 88% higher than the monthly average of 344.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bedsure Home's sponsored influencer collaborations break down by social platform:
- TikTok: 3.3k posts (78.4%)
- Instagram: 907 posts (21.3%)
- YouTube: 10 posts (0.2%)
Bedsure Home's influencer activity by platform
Share of sponsored content by social network
Content format by platform
Share of all sponsored posts.
TikTok influencer marketing is a clear focus for Bedsure Home.
Here are 3 examples of Bedsure Home's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
geenieinabottle x Bedsure Home
![Instagram post by @geenieinabottle for Bedsure Home. Caption reads: [...] Find the link in my bio to get yours!....](https://images.od.modash.io/6477c2f1f07aaef0b5ea17bb8942ea2fa6fd60da)
Influencer bio
Motherhood is the realest hood Boy mom x2 👦🏼👦🏼+ twin girls 👶🏼👶🏼 Aesthetically messy is the vibe🤎
Collaboration metrics
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caitlinsmith_5 x Bedsure Home
Influencer bio
sharing all things cozy 🤍 Home & Lifestyle Finds God | Wife | SAHM | SC ✉️caitsmith1018@gmail.com
Collaboration metrics
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regina_dav x Bedsure Home
![YouTube post by @regina_dav for Bedsure Home. Caption reads: [...] – Bedsure PureWoven™️ Organic Cotton....](https://images.od.modash.io/4124d5c14d1d7c0552a787c6496720c9954a89df)
Influencer bio
PR: regina251999@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bedsure Home are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bedsure Home's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.3% of partnerships featuring creators averaging <1K views, Bedsure Home's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (418.6k avg views/post):
kai_thedogmother x Bedsure Home
Influencer bio
✨STAR CREATOR💫 suspect spends all her💰on decor & dogs 🐶5 rescues+1 foster=endless adventures🐾 collabs ONLY 💌 kai.thedogmother@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.7k avg views/post):
on.trendz101 x Bedsure Home
Influencer bio
Mom of 3 TikTok shop affiliate Main @spacecadetmomma
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bedsure Home's repeat partnerships
Out of 2.2K unique influencers in our dataset, 140 of them (6%) posted content for Bedsure Home in 3 or more separate calendar months. The most consistent partner is @lisarobinson145, who has collaborated across 11 months with 81 total posts.
Here are 3 examples of Bedsure Home's repeat influencer partnerships, with links to the sponsored content.
lisarobinson145 x Bedsure Home
caitlinsmith_5 x Bedsure Home
brendaj528 x Bedsure Home
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bedsure Home had the most influencer activity. 55.4% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Turkey (6.8%)
- Ukraine (4.6%)
- United Kingdom (4.4%)
Bedsure Home's influencer activity by market
Here is another example of Bedsure Home collaborating with an influencer in United States.
lisarobinson145 x Bedsure Home
Bedsure Home's influencer activity vs. related brands
Bedsure Home competes for bedding and sleep-related shoppers with Brooklinen’s core home textiles and Blissy’s sleep-adjacent silk products, all driven by cozy home content and product reviews.
Total influencer content
Bedsure Home vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.3K sponsored posts, significantly outpacing Blissy (3.1K posts) and Brooklinen (1.3K posts). Across all three brands, the average volume is 2.9K posts, indicating mature, scaled influencer programs. Bedsure Home has more total posts than Brooklinen and Blissy.
By social platform
Bedsure Home vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bedsure Home leads on Instagram and TikTok, while Blissy leads on YouTube. The gap is most notable on Instagram, with Bedsure Home at 907, Brooklinen at 509, Blissy at 0 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home has far more TikTok posts than Brooklinen, while Blissy has no Instagram posts.
By geographical market
Bedsure Home vs. related brands influencer activity (by country)
Estimated sponsored posts in Bedsure Home's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.4K posts, 55.4%), Turkey (289 posts, 6.8%), Ukraine (196 posts, 4.6%), suggesting a Europe focus, while Blissy has the highest estimated sponsored-post volume in Canada (286 posts, 9.3%), United Kingdom (234 posts, 7.6%). Looking at United States specifically, the split is Bedsure Home at 2.4K posts (55.4%), Blissy at 2.3K posts (75%), Brooklinen at 1K posts (77.3%). Bedsure Home's strength in United States may indicate a home-market focus, while Blissy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Brooklinen's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- Wiskii Active's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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