Bedsure Home Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 4.1k pieces of influencer content sponsored by Bedsure Home over the last 12 months.
This report breaks down where & how Bedsure Home invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bedsure Home, see here: Bedsure Home influencers.
Influencer activity throughout the year
Bedsure Home's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bedsure Home's influencer activity by month
Number of sponsored posts
Bedsure Home's sponsored post volume appears to trend upward over the 12-month period, rising from 514 posts in January to 566 in December. The peak month, November, reached 744 posts, 118% higher than the monthly average of 342.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bedsure Home's sponsored influencer collaborations break down by social platform:
- TikTok: 3.7k posts (90.7%)
- Instagram: 381 posts (9.3%)
- YouTube: 2 posts (0%)
Bedsure Home's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bedsure Home.
Here are 3 examples of Bedsure Home's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
mur.mur_style x Bedsure Home
![Instagram post by @mur.mur_style for Bedsure Home. Caption reads: [...] calmer and more aesthetic 🤍 Love how....](https://images.od.modash.io/c8c4cc92e3e17eec6b93acd9ce7bd1753831092b)
Influencer bio
𝐶𝑜𝑛𝑡𝑒𝑛𝑡 𝐶𝑟𝑒𝑎𝑡𝑜𝑟ᣞ𝑈𝐺𝐶 𝐵𝑒𝑎𝑢𝑡𝑦ᣞ𝐹𝑎𝑠ℎ𝑖𝑜𝑛ᣞ𝐿𝑖𝑓𝑒𝑠𝑡𝑦𝑙𝑒ᣞ𝐴𝑒𝑠𝑡ℎ𝑒𝑡𝑖𝑐 ◉𝐼𝑛𝑞𝑢𝑖𝑟𝑖𝑒𝑠: ugrexelidzemariami7@gmail.com
Collaboration metrics
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caitlinsmith_5 x Bedsure Home
Influencer bio
Home & Lifestyle finds wife | SAHM | homeschool 💕💕💕 ✉️caitsmith1018@gmail.com
Collaboration metrics
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SimplyDesignedAnna x Bedsure Home
![YouTube post by @SimplyDesignedAnna for Bedsure Home. Caption reads: [...] #christmas #decoratewithme Thank you....](https://images.od.modash.io/12edc9f25c3bc3a2afd4646292b639397e7cef26)
Influencer bio
Hello! I’m Anastasia, a wife and mama to 2 girls + 2 boys. I’m passionate about all things home while keeping things minimal and simple! After all I am simply designed! Here I share DIY's, decorating, thrifting, hauls and room makeovers, In hopes of creating a simple yet cozy home and hopefully to encourage you along the way! ———————————————————————— For business Inquiries and Collaborations contact hellosimplydesigned@yahoo.com
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 92.1%
- Carousels: 7.9%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bedsure Home are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bedsure Home's influencers average views (TikTok)
Based on each influencer's average views per post
With 49% of partnerships featuring creators averaging <1K views, Bedsure Home's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
ianandmariah x Bedsure Home
Influencer bio
High School Sweethearts 🤍 ianandmariah.collabs@gmail.com 💌 Yes we have one 🌶️🔥
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (8.8k avg views/post):
kiannaslibrary x Bedsure Home
Influencer bio
Just a girl who loves books, cats, and TikTok Shop finds ✨🤍
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bedsure Home's repeat partnerships
Out of 2k unique influencers in our dataset, 154 of them (8%) posted content for Bedsure Home in 3 or more separate calendar months. The most consistent partner is @brendaj528, who has collaborated across 11 months with 37 total posts.
Here are 3 examples of Bedsure Home's repeat influencer partnerships, with links to the sponsored content.
brendaj528 x Bedsure Home
rachel_nicole410 x Bedsure Home
lisarobinson145 x Bedsure Home
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bedsure Home had the most influencer activity. 58.6% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Turkey (9.9%)
- India (4.7%)
- Brazil (4.5%)
Bedsure Home's influencer activity by market
Here is another example of Bedsure Home collaborating with an influencer in United States.
isabellecropley x Bedsure Home
Bedsure Home's influencer activity vs. related brands
Bedsure Home overlaps with Brooklinen and Blissy in bedding and sleep-comfort products marketed through cozy home aesthetics. These are useful benchmarks for bedroom-makeover content, gifting pushes, and comfort/material storytelling.
Total influencer content
Bedsure Home vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.1k sponsored posts, significantly outpacing Blissy (2.4k posts) and Brooklinen (1.1k posts). Across all three brands, the average volume is 2.6k posts, indicating mature, scaled influencer programs. Bedsure Home has far more total social posts than Brooklinen and Blissy.
By social platform
Bedsure Home vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bedsure Home leads on TikTok, while Brooklinen has the most activity on Instagram and Blissy has the most activity on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.7k, Blissy at 2.3k, Brooklinen at 604 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home posts far more often on TikTok than Brooklinen, while Blissy has no Instagram posts and Bedsure Home has very few YouTube posts.
By geographical market
Bedsure Home vs. related brands influencer activity (by country)
Estimated sponsored posts in Bedsure Home's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.4k posts, 58.6%), Turkey (406 posts, 9.9%), India (193 posts, 4.7%), while Blissy has the highest estimated sponsored-post volume in Canada (187 posts, 7.7%), United Kingdom (170 posts, 7%). Looking at United States specifically, the split is Bedsure Home at 2.4k posts (58.6%), Blissy at 1.8k posts (72%), Brooklinen at 894 posts (78.6%). Bedsure Home's strength in United States may indicate a home-market focus, while Blissy shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Brooklinen's Influencer Marketing Strategy
- Blissy's Influencer Marketing Strategy
- FIGS's Influencer Marketing Strategy
- JLUXLABEL's Influencer Marketing Strategy
- Wiskii Active's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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