We analyzed 4.3k pieces of influencer content sponsored by Bedsure Home over the last 12 months.
This report breaks down where & how Bedsure Home invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bedsure Home, see here: Bedsure Home influencers.
Bedsure Home's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bedsure Home's sponsored post volume appears to trend upward over the 12-month period, rising from 511 posts in January to 567 in December. The peak month, November, reached 748 posts, 110% higher than the monthly average of 357.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bedsure Home's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bedsure Home.
Here are 3 examples of Bedsure Home's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
Influencer bio
▫️Healthy Lifestyle▫️Home decor▫️Selfcare ▫️mom(little boy and puppies) 📍 Ohio-US
Collaboration metrics
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Influencer bio
Home & Fashion Finds sahm~homeschool~tts ✉️caitsmith1018@gmail.com
Collaboration metrics
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Influencer bio
Welcome to Crazy Middles! We are a big and loving family with 22 amazing children! From the very beginning, our mission has been to provide a loving home for children in need, and our family has grown exponentially through the power of adoption. Each child brings their own unique personality, talents, and dreams, making every day an adventure filled with laughter, love, and cherished memories. But our channel is not just about our family; it's about spreading awareness and promoting the importance of adoption. We aim to inspire and educate others about the beauty of providing a forever home to children who long for love and stability. We hope that by sharing our story, we can encourage others to consider adoption and make a positive difference in the lives of children worldwide. Hit the subscribe button and be a part of our loving family! Don't forget to click the notification bell, so you never miss an update! For business inquires: crazymiddles@thestation.io
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bedsure Home are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 50.5% of partnerships featuring creators averaging <1K views, Bedsure Home's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (1.2M avg views/post):
Influencer bio
High School Sweethearts 🤍 ianandmariah.collabs@gmail.com 💌 Yes we have one 🌶️🔥
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And here is another example with a smaller creator on TikTok (9.7k avg views/post):
Influencer bio
Follow for cozy home inspo 🤍
Collaboration metrics
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Out of 2.2k unique influencers in our dataset, 162 of them (7%) posted content for Bedsure Home in 3 or more separate calendar months. The most consistent partner is @brendaj528, who has collaborated across 11 months with 35 total posts.
Here are 3 examples of Bedsure Home's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bedsure Home had the most influencer activity. 59.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bedsure Home collaborating with an influencer in United States.
Bedsure Home competes in bedding and sleep comfort, overlapping with Brooklinen and Blissy on sheets, pillowcases, and bedroom upgrades. All three target home and lifestyle audiences influenced by cozy-room transformations and sleep-content creators.
Total sponsored posts tracked (last 12 months)
Bedsure Home leads with 4.3k sponsored posts, significantly outpacing Blissy (828 posts) and Brooklinen (353 posts). Across all three brands, the average volume is 1.8k posts, suggesting established influencer marketing investments. Bedsure Home has far more total posts than Brooklinen and Blissy.
Sponsored posts by platform
Bedsure Home leads on Instagram and TikTok, while Blissy leads on YouTube. The gap is most notable on TikTok, with Bedsure Home at 3.8k, Blissy at 674, Brooklinen at 136 posts. Bedsure Home's activity is particularly concentrated on TikTok. Bedsure Home has substantially more TikTok posts than Brooklinen and Blissy, while Blissy has more YouTube posts than Bedsure Home and Brooklinen.
Estimated sponsored posts in Bedsure Home's top markets
Bedsure Home has the highest estimated sponsored-post volume in United States (2.6k posts, 59.5%), Turkey (297 posts, 6.9%), United Kingdom (207 posts, 4.8%), suggesting a Europe focus, while Blissy leads in Canada with 48 posts (5.8%). Looking at United States specifically, the split is Bedsure Home at 2.6k posts (59.5%), Blissy at 552 posts (66.7%), Brooklinen at 283 posts (80.1%). Bedsure Home's strength in United States and United Kingdom may indicate a home-market focus, while Blissy shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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