BloomChic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 7.9k pieces of influencer content sponsored by BloomChic over the last 12 months.
This report breaks down where & how BloomChic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BloomChic, see here: BloomChic influencers.
Influencer activity throughout the year
BloomChic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BloomChic's influencer activity by month
Number of sponsored posts
BloomChic's influencer output appears relatively consistent throughout the year, averaging about 650 sponsored posts per month. June recorded the highest volume at 1k posts (58% above average), while August was the quietest at 454 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BloomChic's sponsored influencer collaborations break down by social platform:
- Instagram: 4.4k posts (56%)
- TikTok: 3.4k posts (43.4%)
- YouTube: 47 posts (0.6%)
BloomChic's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BloomChic.
Here are 3 examples of BloomChic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
popofcolorproject x BloomChic
![Instagram post by @popofcolorproject for BloomChic. Caption reads: [...] alissa15kol at checkout for 15% off!....](https://images.od.modash.io/dd1a5b45d3ce394fcad9d2a6a42f121aa6eb514d)
Influencer bio
🌸We dress our homes and our bodies for FUN - bold pattern, lots of color, budget-friendly finds + easy DIYs & home hacks! 🌸Shop everything I share ⬇️
Collaboration metrics
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thickfit_celine x BloomChic
![TikTok post by @thickfit_celine for BloomChic. Caption reads: @BLOOMCHICUSOFFICIAL #bloomchic #swimwear [...].](https://images.od.modash.io/100c9919ab1ae2d5e5dd0fd6336b2d034c16a0d1)
Influencer bio
your thick fit bestie 💕 320 ➝ 224 lbs | real transformation strength • confidence • lifestyle plus size fitness & real life glow up shop my favorites 👇🏽
Collaboration metrics
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KariNooboo x BloomChic
![YouTube post by @KariNooboo for BloomChic. Caption reads: [...] to get me some new bathing suits and....](https://images.od.modash.io/db405cfa73e194d7553f3385603bf79807c0117d)
Influencer bio
Hello beautiful people! Welcome to my channel. My name is Kari and my hope is to make videos that inspire me and bring joy to others. I love the idea of being able to document life and talk about things that are vulnerable and relatable. I would love to have you be a part of my community so please subscribe and lets connect in the comments. (: #lifestyle #entertainment #vlogging #plus size #creative
Collaboration metrics
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If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.4%
- Posts: 14.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BloomChic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BloomChic's influencers average views (Instagram)
Based on each influencer's average views per post
With 46% of partnerships featuring creators averaging 1K-5K views, BloomChic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators. Notably, there appears to be minimal activity in the 500K+ segment.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (300.9k avg views/post):
kimchi.and.collards x BloomChic
![Instagram post by @kimchi.and.collards for BloomChic. Caption reads: [...] the jackpot with vacation dresses from....](https://images.od.modash.io/4852249b367bc70e76359dc3b2b42e4519f61168)
Influencer bio
Affordable fashion for everyBODY Proving style doesn’t end in your 40’s • COLLABS • Nia@a-listme.com • SHOP MY PAGE👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.9k avg views/post):
taren_denise x BloomChic
![Instagram post by @taren_denise for BloomChic. Caption reads: [...] comfortable swim romper! Well done....](https://images.od.modash.io/e4637c8ef13a1555e28e66b24ef72baf5208fc49)
Influencer bio
📍mobile, al ➕ model @klinemodels @forwardtheagency 🎥 fashion + lifestyle vlogger
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BloomChic's repeat partnerships
Out of 1.3k unique influencers in our dataset, 232 of them (18%) posted content for BloomChic in 3 or more separate calendar months. The most consistent partner is @samantha_ava_grace, who has collaborated across 13 months with 355 total posts.
Here are 3 examples of BloomChic's repeat influencer partnerships, with links to the sponsored content.
samantha_ava_grace x BloomChic
![Instagram post by @samantha_ava_grace for BloomChic. Caption reads: [...] Dress an tee both @bloomchic #cottondress....](https://images.od.modash.io/082aa0e053f32675c6bf66d8db70723f6d2c92dd)
![Instagram post by @samantha_ava_grace for BloomChic. Caption reads: [...] dress. (And comfy) Jumpsuit @bloomchic....](https://images.od.modash.io/e92512b19205efe68ee9921e89fccb1025f005c4)
laura.m.clifford x BloomChic
![Instagram post by @laura.m.clifford for BloomChic. Caption reads: [...] #plussizefashion #fashion #bloomchic....](https://images.od.modash.io/d69a10f15d8b6fe988e3bf65cfb8bfbc06c8ca96)
![Instagram post by @laura.m.clifford for BloomChic. Caption reads: #AD| @bloomchic’s Black Friday sale is here [...].](https://images.od.modash.io/bd4e0c0bb04d3c1b6c8193955044965bb2918c9e)
nicholebabinec x BloomChic
![Instagram post by @nicholebabinec for BloomChic. Caption reads: [...] to know it! And stories ✨✨✨ #bloomchic....](https://images.od.modash.io/e2f88a88f03b980eb9796c0631498fcce7fbe21b)
![Instagram post by @nicholebabinec for BloomChic. Caption reads: [...] perfect pumpkin patch outfit!#bloomchic....](https://images.od.modash.io/e7a11927076848283ad0209965fc4c2b94233056)
![Instagram post by @nicholebabinec for BloomChic. Caption reads: [...] size fashion inspiration #bloomchic....](https://images.od.modash.io/6128b4def0e09714d727de6ea96c26495fd3ed7a)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BloomChic had the most influencer activity. 63.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.6%)
- Canada (5%)
- Brazil (3.4%)
BloomChic's influencer activity by market
Here is another example of BloomChic collaborating with an influencer in United States.
nicholebabinec x BloomChic
BloomChic's influencer activity vs. related brands
BloomChic competes with Fashion Nova and Shapermint for value-driven women’s fashion shoppers who respond well to try-ons, fit reviews, and haul content. These brands are strong benchmarks for high-volume creator partnerships and conversion-led affiliate programs.
Total influencer content
BloomChic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Fashion Nova leads with 57.5k sponsored posts, significantly outpacing BloomChic (7.9k posts) and Shapermint (2.2k posts). Across all three brands, the average volume is 22.5k posts, indicating mature, scaled influencer programs. Fashion Nova has multiple times more total posts than BloomChic and Shapermint.
By social platform
BloomChic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BloomChic leads on Instagram, while Fashion Nova has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Fashion Nova at 57.3k, BloomChic at 3.4k, Shapermint at 1.3k posts. Fashion Nova's activity is particularly concentrated on TikTok. On TikTok, Fashion Nova has multiple times more posts than BloomChic and Shapermint.
By geographical market
BloomChic vs. related brands influencer activity (by country)
Estimated sponsored posts in BloomChic's top markets
Fashion Nova has the highest estimated sponsored-post volume in South Africa (20k posts, 34%), United States (18k posts, 31.1%), Australia (8k posts, 13.9%), while BloomChic has the highest estimated sponsored-post volume in United Kingdom (919 posts, 11.6%), Canada (396 posts, 5%). BloomChic's strength in United Kingdom may indicate a home-market focus, while Fashion Nova shows broader regional investment.
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Fashion Nova's Influencer Marketing Strategy
- Shapermint's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Shein's Influencer Marketing Strategy
- COSRX's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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