BloomChic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 5.4k pieces of influencer content sponsored by BloomChic over the last 12 months.
This report breaks down where & how BloomChic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BloomChic, see here: BloomChic influencers.
Influencer activity throughout the year
BloomChic's influencer marketing output shows strong seasonal variation, with some months seeing 3x or more activity than others. The chart below shows month-by-month data for total sponsored posts tracked.
BloomChic's influencer activity by month
Number of sponsored posts
BloomChic's influencer activity appears to have tapered over the year, from 480 posts in January down to 249 in December. June was the busiest month at 1.1k posts, 156% above the monthly average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BloomChic's sponsored influencer collaborations break down by social platform:
- TikTok: 3.9k posts (73.2%)
- Instagram: 1.4k posts (26%)
- YouTube: 47 posts (0.9%)
BloomChic's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for BloomChic.
Here are 3 examples of BloomChic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
samantha_ava_grace x BloomChic
![Instagram post by @samantha_ava_grace for BloomChic. Caption reads: [...] and comfortable this summer! Jumpsuit....](https://images.od.modash.io/f7e9189fca00fb64e02bef689a4f7e0f03475b17)
Influencer bio
Inspiring you to feel good in your clothes. UK16 Midsize Mamma! 👶🏽🧒🏽 two sprogs❤️ Work ⬇️ @sandrareynoldsmodels @ajkagency
Collaboration metrics
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thickfit_celine x BloomChic
![TikTok post by @thickfit_celine for BloomChic. Caption reads: @BLOOMCHICUSOFFICIAL #bloomchic #swimwear [...].](https://images.od.modash.io/100c9919ab1ae2d5e5dd0fd6336b2d034c16a0d1)
Influencer bio
your thick fit bestie 💕 320 ➝ 222 lbs | real transformation strength • confidence • lifestyle plus size fitness & real life glow up shop my favorites 👇🏽
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
kathrinmccarty6784 x BloomChic
![YouTube post by @kathrinmccarty6784 for BloomChic. Caption reads: [...] off your Purchase & a $60 Free Gift....](https://images.od.modash.io/40da1f52f8e4e475c8d22915e35ac7e6780e249b)
Influencer bio
Hi Everyone and Welcome to the channel! I'm Kathrin and I love Unboxings. Whether it’s makeup, skincare, home decor, my favorite beverage or snacks I love to share my favs with the community! I also like to throw in a little fun...and delightful optimism...free of charge.... I hope you'll stop by and maybe stay a while!
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 98.5%
- Carousels: 1.5%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers BloomChic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BloomChic's influencers average views (TikTok)
Based on each influencer's average views per post
With 62.7% of partnerships featuring creators averaging <1K views, BloomChic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (86.5k avg views/post):
traci_lee_9 x BloomChic
![TikTok post by @traci_lee_9 for BloomChic. Caption reads: [...] piece for plus size women in kind.....](https://images.od.modash.io/8d5f42a003a5e1f1f788dbffd9590e81c17d5926)
Influencer bio
Making everyday life feel a little better ✨ Home • Garden • Comfy style
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.6k avg views/post):
mrs.jacqueline.pauley x BloomChic
Influencer bio
⭐️Star Creator & GMV Top 1% 2025⭐️ 👗 Over 45 TTS Fashion Pro 👗 💌jacquelinepauley@yahoo.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BloomChic's repeat partnerships
Out of 1.2k unique influencers in our dataset, 172 of them (15%) posted content for BloomChic in 3 or more separate calendar months. The most consistent partner is @juniperheartsit, who has collaborated across 10 months with 93 total posts.
Here are 3 examples of BloomChic's repeat influencer partnerships, with links to the sponsored content.
juniperheartsit x BloomChic
![TikTok post by @thehoneyside for BloomChic. Caption reads: @BLOOMCHICUSOFFICIAL sent me the CUTEST [...].](https://images.od.modash.io/2991c734f9bf69ca033c06399fe69457cb8092b4)
![TikTok post by @juniperheartsit for BloomChic. Caption reads: [...] witch MILLENIAL edition! @BloomChic sent me....](https://images.od.modash.io/1cb332ed0834cc9a662bd5b67afc44b38fc2d0de)
c_shadyyy x BloomChic
![TikTok post by @c_shadyyy for BloomChic. Caption reads: [...] #plussizereviews @BLOOMCHICUSOFFICIAL Floral....](https://images.od.modash.io/f23e13f710d6d02a3b6d53a7d4a53f4281b3c984)
![TikTok post by @c_shadyyy for BloomChic. Caption reads: [...] #comfypants #plussizereviews....](https://images.od.modash.io/ee72186629e3e7a74221a9a12b24483ee59483d3)
![TikTok post by @c_shadyyy for BloomChic. Caption reads: [...] #dresswithpockets @BLOOMCHICUSOFFICIAL.](https://images.od.modash.io/a7614593571f3c26b586f565cbe5ae6897ee9cf3)
styleshopsarahc x BloomChic
![TikTok post by @styleshopsarahc for BloomChic. Caption reads: [...] #fashionfind @BLOOMCHICUSOFFICIAL.](https://images.od.modash.io/6f83435565da3b4f9de79a5718020edb23204e36)
![TikTok post by @styleshopsarahc for BloomChic. Caption reads: [...] #plussize #boho #pants @BLOOMCHICUSOFFICIAL.](https://images.od.modash.io/92afc80d555afb53c02d2ae6e7ca05aaa8448163)
![TikTok post by @styleshopsarahc for BloomChic. Caption reads: [...] #fallfashion #fashiontiktok....](https://images.od.modash.io/075c2ab07ceefa550337c0c30c6209d01aa30873)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BloomChic had the most influencer activity. 71.8% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.3%)
- Canada (5.3%)
- Brazil (1.8%)
BloomChic's influencer activity by market
Here is another example of BloomChic collaborating with an influencer in United States.
bestiebuysitfirst x BloomChic
BloomChic's influencer activity vs. related brands
BloomChic competes in accessible women’s fashion with size-inclusive, social-first marketing similar to Cupshe and PrettyGarden. All three benefit from try-on hauls, fit reviews, and outfit-roundup creator content.
Total influencer content
BloomChic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 10.9k sponsored posts, marginally ahead of PrettyGarden (10k posts) and BloomChic (5.4k posts). Across all three brands, the average volume is 8.8k posts, indicating mature, scaled influencer programs.
By social platform
BloomChic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Among these brands, Cupshe leads on Instagram and YouTube and PrettyGarden leads on TikTok. The gap is most notable on TikTok, with PrettyGarden at 9.7k, Cupshe at 6.3k, BloomChic at 3.9k posts. BloomChic's activity is particularly concentrated on TikTok. On Instagram, Cupshe has multiple times more posts than BloomChic and PrettyGarden.
By geographical market
BloomChic vs. related brands influencer activity (by country)
Estimated sponsored posts in BloomChic's top markets
PrettyGarden has the highest estimated sponsored-post volume in United States (7.4k posts, 74%), Canada (864 posts, 8.6%), suggesting a North America focus, while Cupshe has the highest estimated sponsored-post volume in United Kingdom (982 posts, 9%), France (589 posts, 5.4%), suggesting a Europe focus. Looking at United States specifically, the split is PrettyGarden at 7.4k posts (74%), Cupshe at 6.1k posts (56.3%), BloomChic at 3.9k posts (71.8%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Cupshe's Influencer Marketing Strategy
- PrettyGarden's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Shein's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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