BloomChic Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 6.8k pieces of influencer content sponsored by BloomChic over the last 12 months.
This report breaks down where & how BloomChic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with BloomChic, see here: BloomChic influencers.
Influencer activity throughout the year
BloomChic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
BloomChic's influencer activity by month
Number of sponsored posts
BloomChic's influencer output appears relatively consistent throughout the year, averaging about 558 sponsored posts per month. January recorded the highest volume at 862 posts (54% above average), while August was the quietest at 443 posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BloomChic's sponsored influencer collaborations break down by social platform:
- Instagram: 4.6k posts (67.5%)
- TikTok: 2.2k posts (32.4%)
- YouTube: 4 posts (0.1%)
BloomChic's influencer activity by platform
Share of sponsored content by social network
Instagram influencer marketing is a clear focus for BloomChic.
Here are 3 examples of BloomChic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).
nicoles_outfit_inspirations x BloomChic
Influencer bio
Over 40 fashion• size 10/12, 5’7” with tummy jiggle & cellulite • Daily affordable try ons + daily DEALS in my CHANNEL • Shop my looks here ⬇️
Collaboration metrics
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thickfit_celine x BloomChic
![TikTok post by @thickfit_celine for BloomChic. Caption reads: @BLOOMCHICUSOFFICIAL #bloomchic #swimwear [...].](https://images.od.modash.io/100c9919ab1ae2d5e5dd0fd6336b2d034c16a0d1)
Influencer bio
your thick fit bestie 💕 320 ➝ 224 lbs | real transformation strength • confidence • lifestyle plus size fitness & real life glow up shop my favorites 👇🏽
Collaboration metrics
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ClarePlusSize x BloomChic
Influencer bio
✨ UK Plus-Size Fashion & Feel-Good Style 👗 Size 24 | Real outfits, real life ☕️ Cosy vibes & everyday glam 📩 PR/Collabs: claresworld87@gmail.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on Instagram, this is what it looks like:
- Reels: 85.4%
- Posts: 14.6%
💡 Related resource: How To Find Instagram Influencers.
Influencer audience size breakdown (by views)
For their top social platform (Instagram), here is a breakdown of the type of influencers BloomChic are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
BloomChic's influencers average views (Instagram)
Based on each influencer's average views per post
With 45.3% of partnerships featuring creators averaging 1K-5K views, BloomChic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (140.2k avg views/post):
michelles_empire1 x BloomChic
![Instagram post by @michelles_empire1 for BloomChic. Caption reads: @bloomchic for the plus size baddies 🩷 [...].](https://images.od.modash.io/d2c1d1a4585bdd52b400a8302e0c251f1a28d815)
Influencer bio
Fashion, beauty, lifestyle, home decor, wellness Content creator and influencer Canadian 🇨🇦 PR/collab? DM or email💗
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on Instagram (9.4k avg views/post):
michelleplatti x BloomChic
![Instagram post by @michelleplatti for BloomChic. Caption reads: [...] summer pinterest looks as a fat girl....](https://images.od.modash.io/c425515ae25b9ddb48d0b12606aa3a8a8c447884)
Influencer bio
👁️👄👁️
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
BloomChic's repeat partnerships
Out of 981 unique influencers in our dataset, 196 of them (20%) posted content for BloomChic in 3 or more separate calendar months. The most consistent partner is @samantha_ava_grace, who has collaborated across 12 months with 312 total posts. @samantha_ava_grace alone accounts for 5% of all tracked sponsored content.
Here are 3 examples of BloomChic's repeat influencer partnerships, with links to the sponsored content.
samantha_ava_grace x BloomChic
![Instagram post by @samantha_ava_grace for BloomChic. Caption reads: [...] Dress an tee both @bloomchic #cottondress....](https://images.od.modash.io/082aa0e053f32675c6bf66d8db70723f6d2c92dd)
![Instagram post by @samantha_ava_grace for BloomChic. Caption reads: [...] dress. (And comfy) Jumpsuit @bloomchic....](https://images.od.modash.io/e92512b19205efe68ee9921e89fccb1025f005c4)
laura.m.clifford x BloomChic
![Instagram post by @laura.m.clifford for BloomChic. Caption reads: #AD| @bloomchic’s Black Friday sale is here [...].](https://images.od.modash.io/bd4e0c0bb04d3c1b6c8193955044965bb2918c9e)
laycelately x BloomChic
![Instagram post by @laycelately for BloomChic. Caption reads: [...] this holiday sweatshirt from @bloomchic.....](https://images.od.modash.io/1ad7e8878ffd11b2e608b86a0caef1627955ff55)
![Instagram post by @laycelately for BloomChic. Caption reads: [...] cotton overall dress from @bloomchic Plus,....](https://images.od.modash.io/86e84a0c5690257db4d0dd9f90dabea3b2147aa4)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where BloomChic had the most influencer activity. 62.9% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- United Kingdom (11.9%)
- Canada (4.7%)
- India (3.5%)
BloomChic's influencer activity by market
Here is another example of BloomChic collaborating with an influencer in United States.
xoxoj.e.n.n.a x BloomChic
![Instagram post by @xoxoj.e.n.n.a for BloomChic. Caption reads: [...] confidenceoverperfection summer style....](https://images.od.modash.io/8fdc905dc79435306242cd91abbf6ed187200341)
BloomChic's influencer activity vs. related brands
BloomChic competes with Cupshe and Pink Lily for value-forward women’s fashion shoppers, relying on try-on hauls, fit-focused creator reviews, and frequent drop-based promotions.
Total influencer content
BloomChic vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Cupshe leads with 12.2k sponsored posts, significantly outpacing BloomChic (6.8k posts) and Pink Lily (2k posts). Across all three brands, the average volume is 7k posts, indicating mature, scaled influencer programs. Cupshe has almost twice as many total posts as BloomChic and several times more than Pink Lily.
By social platform
BloomChic vs. related brands influencer activity (by social platform)
Sponsored posts by platform
BloomChic leads on Instagram, while Cupshe has the most activity on TikTok and YouTube. The gap is most notable on TikTok, with Cupshe at 8k, BloomChic at 2.2k, Pink Lily at 1.2k posts. Cupshe has several times more TikTok and YouTube posts than BloomChic and Pink Lily.
By geographical market
BloomChic vs. related brands influencer activity (by country)
Estimated sponsored posts in BloomChic's top markets
Cupshe has the highest estimated sponsored-post volume in United States (7k posts, 57.2%), United Kingdom (903 posts, 7.4%), France (757 posts, 6.2%), suggesting a Europe focus, while BloomChic leads in Canada with 317 posts (4.7%). Looking at United States specifically, the split is Cupshe at 7k posts (57.2%), BloomChic at 4.2k posts (62.9%), Pink Lily at 1.6k posts (82.4%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Cupshe's Influencer Marketing Strategy
- Pink Lily's Influencer Marketing Strategy
- Round Lab's Influencer Marketing Strategy
- Shein's Influencer Marketing Strategy
- Alo Yoga's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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