BloomChic Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 6.3k pieces of influencer content sponsored by BloomChic over the last 12 months.

This report breaks down where & how BloomChic invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with BloomChic, see here: BloomChic influencers.

Influencer activity throughout the year

BloomChic's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

BloomChic's sponsored post volume peaks in January with 831 posts, 59% higher than the monthly average of 524. March recorded the lowest activity at 116 posts, 78% below average.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of BloomChic's sponsored influencer collaborations break down by social platform:

• Instagram: 4.6k posts (73%)
• TikTok: 1.6k posts (25.6%)
• YouTube: 90 posts (1.4%)

Instagram influencer marketing is a clear focus for BloomChic.

Here are 3 examples of BloomChic's recent sponsored collaborations (one each for Instagram, TikTok, YouTube).

nicoles_outfit_inspirations x BloomChic

nicoles_outfit_inspirations

@nicoles_outfit_inspirations

20 May, 25

2.4M

Comment the word SHOP below ⬇️ for the link to my vibrant animal print bikini top & bottom. You purchase these pieces separately for the best fit for YOU 🩷🩷 I’m a size 14/16 and a 38c bra cup and wear the 14/16 in both pieces.

Influencer bio

Fashion for every BODY • size 12, 5’7” with tummy jiggle & cellulite • Daily affordable try ons + daily DEALS in my CHANNEL • Shop my looks here ⬇️

Collaboration metrics

Post views2.4M

Post EMV $71.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

thehoneyside x BloomChic

thehoneyside

@thehoneyside

08 Oct, 25

485.9k

2.4k

@BLOOMCHICUSOFFICIAL sent me the CUTEST plus size [...]

Influencer bio

plus size thriving 💫 every aesthetic except corporate 🎀 15% off Comfrt ⬇️

Collaboration metrics

Post views485.9k

Post EMV $9.8k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

KariNooboo x BloomChic

KariNooboo

@KariNooboo

02 Jul, 25

17.8k

138

[...] to get me some new bathing suits and Bloomchic always has some I can find that fit me! [...]

Influencer bio

Hello beautiful people! Welcome to my channel. My name is Kari and my hope is to make videos that inspire me and bring joy to others. I love the idea of being able to document life and talk about things that are vulnerable and relatable. I would love to have you be a part of my community so please subscribe and lets connect in the comments. (: #lifestyle #entertainment #vlogging #plus size #creative

Collaboration metrics

Post views17.8k

Post EMV $549

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find Instagram Influencers.

Influencer audience size breakdown (by views)

With 48.4% of partnerships featuring creators averaging 1K-5K views, BloomChic's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on Instagram (140.2k avg views/post):

michelles_empire1 x BloomChic

michelles_empire1

@michelles_empire1

25 Aug, 25

153.1k

8.8k

@bloomchic for the plus size baddies 🩷 [...]

Influencer bio

Fashion, beauty, lifestyle, home decor, wellness Content creator and influencer Canadian 🇨🇦 PR/collab? DM or email💗

Collaboration metrics

Post views153.1k

Post EMV $5.5k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on Instagram (9.4k avg views/post):

michelleplatti x BloomChic

michelleplatti

@michelleplatti

02 May, 25

10.5k

184

[...] summer pinterest looks as a fat girl @bloomchic #fyp #plussize #plussizedating [...]

Influencer bio

👁️👄👁️

Collaboration metrics

Post views10.5k

Post EMV $332

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

BloomChic's repeat partnerships

samantha_ava_grace x BloomChic

samantha_ava_grace

@samantha_ava_grace

16 Apr, 25

1.2M

3.7k

[...] too. Swimwear romper from @bloomchic #midsizefashion #styletrends [...]

samantha_ava_grace

@samantha_ava_grace

05 Jan, 26

805.8k

[...] Dress an tee both @bloomchic #cottondress #pinaforedress [...]

samantha_ava_grace

@samantha_ava_grace

05 Aug, 25

757.5k

3k

It is jumpsuit season! I truly think you could one 5-7 jumpsuits and have the perfect outfit for everywhere you go. #jumpsuits #holiday #holidayoutfits #midsizefashion #styletrends #midsizeoutfits #curvyfashion #whatmummywears #ootd #whatmummywears #ootd #midsizegals #summeroufitinspo

laura.m.clifford x BloomChic

laura.m.clifford

@laura.m.clifford

11 Aug, 25

83.6k

300

#AD| These tops from @bloomchic are comfortable, cute, and [...]

laura.m.clifford

@laura.m.clifford

08 Nov, 25

49.9k

256

#AD| @bloomchic’s Black Friday sale is here [...]

laura.m.clifford

@laura.m.clifford

17 Apr, 25

37.4k

208

#AD| @bloomchic loungewear is always so [...]

laycelately x BloomChic

laycelately

@laycelately

02 May, 25

254.3k

2.1k

[...] era!🌸🌼🌺 When I tell you @bloomchic has convinced me to become a [...]

laycelately

@laycelately

14 Apr, 25

253.4k

1.7k

[...] dress with SLEEVES, and this @bloomchic dress is SO good!👏🏾 This [...]

laycelately

@laycelately

29 Oct, 25

145.5k

820

[...] this holiday sweatshirt from @bloomchic. Super comfy, easy style, [...]

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• United Kingdom (12.9%)
• Canada (4.1%)
• India (3.4%)

Here is another example of BloomChic collaborating with an influencer in United States.

piggybankdiaries x BloomChic

piggybankdiaries

@piggybankdiaries

10 Apr, 25

1.7M

2.6k

This romper from @bloomchic makes sure mom duties in the pool are [...]

BloomChic's influencer activity vs. related brands

BloomChic competes in inclusive women’s fashion where fit-focused try-ons drive conversion. Shapermint and GOOD AMERICAN also serve size-inclusive shoppers and rely on creator fit tests and styling content, making them strong competitors for comparison.

Total influencer content

BloomChic leads with 6.3k sponsored posts, significantly outpacing GOOD AMERICAN (2.6k posts) and Shapermint (1.6k posts). Across all three brands, the average volume is 3.5k posts, indicating mature, scaled influencer programs. BloomChic has multiple times more total posts than Shapermint and GOOD AMERICAN.

By social platform

BloomChic leads on Instagram and TikTok, while Shapermint leads on YouTube. The gap is most notable on Instagram, with BloomChic at 4.6k, GOOD AMERICAN at 1.1k, Shapermint at 960 posts. BloomChic's activity is particularly concentrated on Instagram. On Instagram, BloomChic has multiple times more posts than Shapermint and GOOD AMERICAN.

By geographical market

BloomChic has the highest estimated sponsored-post volume in United States (3.9k posts, 62.1%), United Kingdom (812 posts, 12.9%), Canada (258 posts, 4.1%), suggesting a North America focus, while GOOD AMERICAN leads in Brazil with 101 posts (3.9%). Looking at United States specifically, the split is BloomChic at 3.9k posts (62.1%), GOOD AMERICAN at 2k posts (77.3%), Shapermint at 1.1k posts (70.1%). BloomChic's strength in United States and United Kingdom may indicate a home-market focus, while GOOD AMERICAN shows broader regional investment.