Bloom Nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 37.6k pieces of influencer content sponsored by Bloom Nutrition over the last 12 months.
This report breaks down where & how Bloom Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bloom Nutrition, see here: Bloom Nutrition influencers.
Influencer activity throughout the year
Bloom Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bloom Nutrition's influencer activity by month
Number of sponsored posts
Bloom Nutrition's influencer output appears relatively consistent throughout the year, averaging about 3.1k sponsored posts per month. January recorded the highest volume at 4.6k posts (48% above average), while July was the quietest at 2k posts.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bloom Nutrition's sponsored influencer collaborations break down by social platform:
- TikTok: 37.5k posts (99.9%)
- YouTube: 27 posts (0.1%)
Bloom Nutrition's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bloom Nutrition.
Here are 2 examples of Bloom Nutrition's recent sponsored collaborations (one each for TikTok, YouTube).
cleaningwithgabie x Bloom Nutrition
![TikTok post by @cleaningwithgabie for Bloom Nutrition. Caption reads: [...] 🫶🏻❤️🐔 My chicken essentials + @Bloom....](https://images.od.modash.io/78effbd9d8556d2302d0f0ab680a23e4b8cc4991)
Influencer bio
Cleaning & Lifestyle gabie.vigneault@gmail.com 💚🍋🌍 ⬇ Amazon Stores ⬇
Collaboration metrics
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Ourdisposablelife x Bloom Nutrition
![YouTube post by @Ourdisposablelife for Bloom Nutrition. Caption reads: [...] it was a long video to edit....](https://images.od.modash.io/477ca59f0f1e24e372b5777d65ee217eae9eca22)
Influencer bio
Documenting the journey to bettering ourselves, our future, and our relationship with Christ ✞ ✈︎
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 97.2%
- Carousels: 2.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bloom Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bloom Nutrition's influencers average views (TikTok)
Based on each influencer's average views per post
With 49.3% of partnerships featuring creators averaging <1K views, Bloom Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.2M avg views/post):
addie_mccracken123 x Bloom Nutrition
![TikTok post by @addie_mccracken123 for Bloom Nutrition. Caption reads: [...] hes too suspicious hahahah so funny @Bloom....](https://images.od.modash.io/5f53b4418d1bc488c91d6f69586af1e8297d643c)
Influencer bio
✉️addiemccracken@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
nothinglikedani x Bloom Nutrition
![TikTok post by @nothinglikedani for Bloom Nutrition. Caption reads: [...] me WIRED all day. Grab yours now 🥰 @Bloom....](https://images.od.modash.io/53e22d0d4837eba974c1a7c9ff0aea381aef21bb)
Influencer bio
Beauty | Lifestyle | Fitness | LGBT(Q)💕 | UGC Creator 📍Delaware 💌 danialyssae@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bloom Nutrition's repeat partnerships
Out of 14k unique influencers in our dataset, 1.9k of them (14%) posted content for Bloom Nutrition in 3 or more separate calendar months. The most consistent partner is @life_wit_lex, who has collaborated across 12 months with 206 total posts.
Here are 3 examples of Bloom Nutrition's repeat influencer partnerships, with links to the sponsored content.
life_wit_lex x Bloom Nutrition
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] just got a huge glow up! @Bloom Nutrition....](https://images.od.modash.io/687577ea19ac41d290ed376ebdf92efd02e5799b)
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] #bloomhunt @Bloom Nutrition.](https://images.od.modash.io/86cda256e6a4745a5149158584711103e8e0683b)
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] ! Now a permanent flavor! @Bloom Nutrition....](https://images.od.modash.io/f99f6f003855cd6b48d690035156ca21d110891c)
nonabayat x Bloom Nutrition
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] your full workout 😌 @Bloom Nutrition....](https://images.od.modash.io/748ac9eb73affefdc7bf9a9ecfe1a1ea282a20d3)
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] you need are dumbbells 💕 @Bloom Nutrition....](https://images.od.modash.io/c5cc70d2657cd27288d4329ac311a60aa023e192)
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] workout 💕 (love the new @Bloom Nutrition....](https://images.od.modash.io/b0d15037695931dce689a6016e15a062653d2a5c)
nohewi x Bloom Nutrition
![TikTok post by @nohewi for Bloom Nutrition. Caption reads: [...] #familia #bloompartner @Bloom Nutrition.](https://images.od.modash.io/155a706fbcf2e88da44f366fe7cf1c68f90d2900)
![TikTok post by @nohewi for Bloom Nutrition. Caption reads: [...] #target #bloompartner @Bloom Nutrition.](https://images.od.modash.io/0151e0567c24ff77ad49fc3ad973c56ff68e883a)
![TikTok post by @nohewi for Bloom Nutrition. Caption reads: [...] #bloompartner @Bloom Nutrition.](https://images.od.modash.io/5ae2e43a6a03f929aefe60492306982351ffcc31)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bloom Nutrition had the most influencer activity. 77.1% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Canada (7%)
- United Kingdom (4.8%)
- India (2.4%)
Bloom Nutrition's influencer activity by market
Here is another example of Bloom Nutrition collaborating with an influencer in United States.
serenaneel x Bloom Nutrition
![TikTok post by @serenaneel for Bloom Nutrition. Caption reads: [...] 🪼🎈🥤 #craft #bloompartner @Bloom Nutrition....](https://images.od.modash.io/ff2750da570fd5ad839d7fe2a1f6e72cce648ba9)
Bloom Nutrition's influencer activity vs. related brands
Bloom Nutrition competes for the lifestyle wellness consumer alongside Women’s Best and OLLY, with all three brands using creators to normalize daily supplement routines and drive repeat purchases through community-led content.
Total influencer content
Bloom Nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Bloom Nutrition leads with 37.6k sponsored posts, significantly outpacing Women's Best (13.5k posts) and OLLY (2.4k posts). Across all three brands, the average volume is 17.8k posts, indicating mature, scaled influencer programs. Bloom Nutrition has more total posts than Women’s Best and OLLY combined.
By social platform
Bloom Nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bloom Nutrition leads on TikTok, while Women's Best has the most activity on Instagram and YouTube. The gap is most notable on TikTok, with Bloom Nutrition at 37.5k, Women's Best at 2.9k, OLLY at 1.7k posts. Bloom Nutrition's activity is particularly concentrated on TikTok. Bloom Nutrition’s posts are concentrated on TikTok, while Women’s Best has far more Instagram posts than Bloom Nutrition.
By geographical market
Bloom Nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in Bloom Nutrition's top markets
Bloom Nutrition has the highest estimated sponsored-post volume in United States (29k posts, 77.1%), Canada (2.6k posts, 7%), suggesting a North America focus, while Women's Best has the highest estimated sponsored-post volume in United Kingdom (1.9k posts, 14.3%), France (825 posts, 6.1%), suggesting a Europe focus. Looking at United States specifically, the split is Bloom Nutrition at 29k posts (77.1%), Women's Best at 6.4k posts (47.3%), OLLY at 1.8k posts (73.9%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Women's Best's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- Pixi Beauty's Influencer Marketing Strategy
- Florasis's Influencer Marketing Strategy
- Beginning Boutique's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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