Bloom Nutrition Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 43.1k pieces of influencer content sponsored by Bloom Nutrition over the last 12 months.

This report breaks down where & how Bloom Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bloom Nutrition, see here: Bloom Nutrition influencers.

Influencer activity throughout the year

Bloom Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bloom Nutrition's influencer output appears relatively consistent throughout the year, averaging about 3.6k sponsored posts per month. June recorded the highest volume at 4.8k posts (34% above average), while December was the quietest at 2.4k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bloom Nutrition's sponsored influencer collaborations break down by social platform:

• TikTok: 43.1k posts (99.9%)
• YouTube: 43 posts (0.1%)

TikTok influencer marketing is a clear focus for Bloom Nutrition.

Here are 2 examples of Bloom Nutrition's recent sponsored collaborations (one each for TikTok, YouTube).

serenaneel x Bloom Nutrition

serenaneel

@serenaneel

15 Apr, 26

35M

4.9M

[...] 🪼🎈🥤 #craft #bloompartner @Bloom Nutrition tying balloons in my hair!! IB: [...]

Influencer bio

if you're new here, this is normal las vegas 🎰💍🐩 hello@serenaneel.com

Collaboration metrics

Post views35.0M

Post EMV $945.0k

More influencer data

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Ourdisposablelife x Bloom Nutrition

Ourdisposablelife

@Ourdisposablelife

15 Feb, 26

545.2k

26k

[...] it was a long video to edit down🙈🤣@bloomnutrition #GiftedByBloom #BloomEnergy @Crumbl [...]

Influencer bio

Becoming first-time parents🤍 Honest everyday life, faith & marriage✞

Collaboration metrics

Post views545.2k

Post EMV $19.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 51.5% of partnerships featuring creators averaging <1K views, Bloom Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.6M avg views/post):

janemukbangs x Bloom Nutrition

janemukbangs

@janemukbangs

17 Feb, 26

10.2M

852.3k

[...] in the car 🍗😍 They never miss!! @Bloom Nutrition #bloompartner

Influencer bio

Have a bite 😚 @jane.marie99 Jane@undercurrent.net

Collaboration metrics

Post views10.2M

Post EMV $246.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

lindsayyfloresss x Bloom Nutrition

lindsayyfloresss

@lindsayyfloresss

05 Feb, 26

10.6k

919

[...] #nyc @SoulCycle @Wellbel @Bloom Nutrition #bloomnutrition #bloompartner [...]

Influencer bio

NYC ♥️🧸 outfit inspo, nursing, & lifestyle! lflower22.lf@gmail.com

Collaboration metrics

Post views10.6k

Post EMV $258

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bloom Nutrition's repeat partnerships

life_wit_lex x Bloom Nutrition

life_wit_lex

@life_wit_lex

06 Dec, 25

400.1k

2.1k

[...] #bloomhunt @Bloom Nutrition

life_wit_lex

@life_wit_lex

25 Dec, 25

324.3k

1.9k

[...] ! Now a permanent flavor! @Bloom Nutrition #bloomsparklingenergyapple [...]

life_wit_lex

@life_wit_lex

28 Nov, 25

208.8k

961

[...] #bloomhunt #bloomnutrition @Bloom Nutrition

jackieg01 x Bloom Nutrition

jackieg01

@jackieg01

30 Apr, 26

1.5M

6.4k

[...] while traveling! ✈️🧳🚗 @Bloom Nutrition #shirleytemple [...]

jackieg01

@jackieg01

27 Apr, 26

430.3k

1.8k

[...] in my luggage! ✈️ 🧳 @Bloom Nutrition #bloomnutrition [...]

jackieg01

@jackieg01

25 May, 26

428.6k

1.8k

[...] huge sale right now.. 👀 @Bloom Nutrition #bloomnutrition [...]

lilityousefian x Bloom Nutrition

lilityousefian

@lilityousefian

01 Dec, 25

175.7k

10.6k

[...] #asmr #grwm #bloompartner @Bloom Nutrition

lilityousefian

@lilityousefian

29 Aug, 26

167.5k

8.9k

[...] #asmr #bloompartner @Bloom Nutrition

lilityousefian

@lilityousefian

10 Oct, 25

148.1k

15.3k

[...] #pilates #bloompartner @Bloom Nutrition

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (6.3%)
• Indonesia (4.4%)
• India (4.2%)

Here is another example of Bloom Nutrition collaborating with an influencer in United States.

aquisandrax x Bloom Nutrition

aquisandrax

@aquisandrax

27 Feb, 26

20.2M

1.6M

[...] y con la fruta de verdad🍍🥭🥝 x @Bloom Nutrition sabor Crispy Apple ✨🍎#bloompartner

Bloom Nutrition's influencer activity vs. related brands

Bloom Nutrition shares the same wellness supplement buyer as Goli and OLLY, with similar creator-led education, daily-routine positioning, and broad retail/DTC presence.

Total influencer content

Bloom Nutrition leads with 43.1k sponsored posts, notably outpacing Goli (34.1k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 26.6k posts, indicating mature, scaled influencer programs. Bloom Nutrition has more total posts than Goli and OLLY.

By social platform

Bloom Nutrition leads on TikTok, while OLLY has the most activity on Instagram and Goli has the most activity on YouTube. The gap is most notable on TikTok, with Bloom Nutrition at 43.1k, Goli at 33.2k, OLLY at 1.8k posts. Bloom Nutrition's activity is particularly concentrated on TikTok. Bloom Nutrition has far more TikTok posts than Goli and OLLY, while Instagram activity is shown only for Goli and OLLY.

By geographical market

Bloom Nutrition has the highest estimated sponsored-post volume in United States (32k posts, 75.4%), Canada (2.7k posts, 6.3%), Indonesia (1.9k posts, 4.4%), suggesting a North America focus, while Goli leads in United Kingdom with 1.6k posts (4.8%). Looking at United States specifically, the split is Bloom Nutrition at 32k posts (75.4%), Goli at 22k posts (64%), OLLY at 2.1k posts (78%).