Bloom Nutrition Influencer Marketing Strategy
(2026 Data & Insights)
We analyzed 30.4k pieces of influencer content sponsored by Bloom Nutrition over the last 12 months.
This report breaks down where & how Bloom Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bloom Nutrition, see here: Bloom Nutrition influencers.
Influencer activity throughout the year
Bloom Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Bloom Nutrition's influencer activity by month
Number of sponsored posts
Bloom Nutrition's sponsored post volume peaks in January with 4.6k posts, 81% higher than the monthly average of 2.5k. May recorded the lowest activity at 897 posts, 65% below average.
Social platforms breakdown
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bloom Nutrition's sponsored influencer collaborations break down by social platform:
- TikTok: 30.4k posts (100%)
- YouTube: 14 posts (0%)
Bloom Nutrition's influencer activity by platform
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bloom Nutrition.
Here are 2 examples of Bloom Nutrition's recent sponsored collaborations (one each for TikTok, YouTube).
cleaningwithgabie x Bloom Nutrition
![TikTok post by @cleaningwithgabie for Bloom Nutrition. Caption reads: [...] 🫶🏻❤️🐔 My chicken essentials + @Bloom....](https://images.od.modash.io/78effbd9d8556d2302d0f0ab680a23e4b8cc4991)
Influencer bio
Cleaning & Lifestyle gabie.vigneault@gmail.com 💚🍋🌍 ⬇ Amazon Stores ⬇
Collaboration metrics
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Ourdisposablelife x Bloom Nutrition
![YouTube post by @Ourdisposablelife for Bloom Nutrition. Caption reads: [...] it was a long video to edit....](https://images.od.modash.io/477ca59f0f1e24e372b5777d65ee217eae9eca22)
Influencer bio
Documenting the journey to bettering ourselves, our future, and our relationship with Christ ✞ ✈︎
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
If you break this down further by content type on TikTok, this is what it looks like:
- Videos: 96.2%
- Carousels: 3.8%
💡 Related resource: How To Find TikTok Influencers.
Influencer audience size breakdown (by views)
For their top social platform (TikTok), here is a breakdown of the type of influencers Bloom Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Bloom Nutrition's influencers average views (TikTok)
Based on each influencer's average views per post
With 47% of partnerships featuring creators averaging <1K views, Bloom Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (8.2M avg views/post):
addie_mccracken123 x Bloom Nutrition
![TikTok post by @addie_mccracken123 for Bloom Nutrition. Caption reads: [...] hes too suspicious hahahah so funny @Bloom....](https://images.od.modash.io/5f53b4418d1bc488c91d6f69586af1e8297d643c)
Influencer bio
@BradyStauffer💍 ✉️addiemccracken@select.co
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
And here is another example with a smaller creator on TikTok (9.9k avg views/post):
nothinglikedani x Bloom Nutrition
![TikTok post by @nothinglikedani for Bloom Nutrition. Caption reads: [...] me WIRED all day. Grab yours now 🥰 @Bloom....](https://images.od.modash.io/53e22d0d4837eba974c1a7c9ff0aea381aef21bb)
Influencer bio
Beauty | Lifestyle | Fitness | LGBT(Q)💕 | UGC Creator 📍Delaware 💌 danialyssae@icloud.com
Collaboration metrics
Get a free trial to find more data on influencer audiences, performance, and collaborations.
Bloom Nutrition's repeat partnerships
Out of 12.1k unique influencers in our dataset, 1.4k of them (12%) posted content for Bloom Nutrition in 3 or more separate calendar months. The most consistent partner is @nonabayat, who has collaborated across 13 months with 36 total posts.
Here are 3 examples of Bloom Nutrition's repeat influencer partnerships, with links to the sponsored content.
nonabayat x Bloom Nutrition
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] your full workout 😌 @Bloom Nutrition....](https://images.od.modash.io/748ac9eb73affefdc7bf9a9ecfe1a1ea282a20d3)
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] you need are dumbbells 💕 @Bloom Nutrition....](https://images.od.modash.io/c5cc70d2657cd27288d4329ac311a60aa023e192)
![TikTok post by @nonabayat for Bloom Nutrition. Caption reads: [...] get to work 💕🙂↕️ - @Bloom Nutrition....](https://images.od.modash.io/2cfa5107fd76d2b5b838039d334f3d4b81645ec3)
isistkeyah x Bloom Nutrition
![TikTok post by @isistkeyah for Bloom Nutrition. Caption reads: [...] mall to get some Legos @B@Bloom....](https://images.od.modash.io/e0f99634c2946c58194b102b4014eed9ffe76281)
![TikTok post by @isistkeyah for Bloom Nutrition. Caption reads: [...] dresser was 😳🤦🏽♀️ @Bloom Nutrition #fyp....](https://images.od.modash.io/b5ab3e5bf17da75ec769f932beff7497966c98ab)
![TikTok post by @isistkeyah for Bloom Nutrition. Caption reads: [...] is so spoiled 🤦🏽♀️😂 @Bloom Nutrition....](https://images.od.modash.io/792786030f73ecf6d7e9bcf5d7c640cda2c2f29f)
life_wit_lex x Bloom Nutrition
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] just got a huge glow up! @Bloom Nutrition....](https://images.od.modash.io/687577ea19ac41d290ed376ebdf92efd02e5799b)
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] #bloomhunt @Bloom Nutrition.](https://images.od.modash.io/86cda256e6a4745a5149158584711103e8e0683b)
![TikTok post by @life_wit_lex for Bloom Nutrition. Caption reads: [...] ! Now a permanent flavor! @Bloom Nutrition....](https://images.od.modash.io/f99f6f003855cd6b48d690035156ca21d110891c)
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
Geographical breakdown
In our dataset, United States is where Bloom Nutrition had the most influencer activity. 63.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
- Brazil (12%)
- Canada (8.4%)
- India (5.4%)
Bloom Nutrition's influencer activity by market
Here is another example of Bloom Nutrition collaborating with an influencer in United States.
serenaneel x Bloom Nutrition
![TikTok post by @serenaneel for Bloom Nutrition. Caption reads: [...] 🪼🎈🥤 #craft #bloompartner @Bloom Nutrition....](https://images.od.modash.io/ff2750da570fd5ad839d7fe2a1f6e72cce648ba9)
Bloom Nutrition's influencer activity vs. related brands
Bloom Nutrition competes with Goli and OLLY in mass-premium wellness supplements that rely heavily on creator education, taste/format appeal, and routine-driven UGC to convert.
Total influencer content
Bloom Nutrition vs. related brands influencer activity
Total sponsored posts tracked (last 12 months)
Goli leads with 42.6k sponsored posts, significantly outpacing Bloom Nutrition (30.4k posts) and OLLY (3.4k posts). Across all three brands, the average volume is 25.5k posts, indicating mature, scaled influencer programs.
By social platform
Bloom Nutrition vs. related brands influencer activity (by social platform)
Sponsored posts by platform
Bloom Nutrition leads on YouTube, while OLLY has the most activity on Instagram and Goli has the most activity on TikTok. The gap is most notable on TikTok, with Goli at 41.7k, Bloom Nutrition at 30.4k, OLLY at 1.6k posts. Bloom Nutrition's activity is particularly concentrated on TikTok. TikTok accounts for nearly all of Bloom Nutrition’s posts, while its Instagram and YouTube totals are minimal.
By geographical market
Bloom Nutrition vs. related brands influencer activity (by country)
Estimated sponsored posts in Bloom Nutrition's top markets
Goli has the highest estimated sponsored-post volume in United States (28k posts, 66.2%), United Kingdom (2.1k posts, 4.9%), while Bloom Nutrition has the highest estimated sponsored-post volume in Brazil (3.7k posts, 12%), Canada (2.6k posts, 8.4%). Looking at United States specifically, the split is Goli at 28k posts (66.2%), Bloom Nutrition at 19k posts (63.5%), OLLY at 1.9k posts (54.7%).
Read more influencer strategy breakdowns
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
- Goli's Influencer Marketing Strategy
- OLLY's Influencer Marketing Strategy
- OFRA Cosmetics's Influencer Marketing Strategy
- Snif's Influencer Marketing Strategy
- NABLA Cosmetics's Influencer Marketing Strategy
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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