We analyzed 30.3k pieces of influencer content sponsored by Bloom Nutrition over the last 12 months.
This report breaks down where & how Bloom Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.
The data in this report comes from Modash's Brand Collaborations API.
P.S. for a simple list of influencers who have collaborated with Bloom Nutrition, see here: Bloom Nutrition influencers.
Bloom Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.
Number of sponsored posts
Bloom Nutrition's sponsored post volume appears to trend upward over the 12-month period, rising from 4.8k posts in January to 2.7k in December. The peak month, January, reached 4.8k posts, 95% higher than the monthly average of 2.5k.
In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bloom Nutrition's sponsored influencer collaborations break down by social platform:
Share of sponsored content by social network
TikTok influencer marketing is a clear focus for Bloom Nutrition.
Here are 2 examples of Bloom Nutrition's recent sponsored collaborations (one each for TikTok, YouTube).
Influencer bio
Cleaning & Lifestyle gabie.vigneault@gmail.com 💚🍋🌍 ⬇ Amazon Stores ⬇
Collaboration metrics
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Influencer bio
Documenting the journey to bettering ourselves, our future, and our relationship with Christ ✞ ✈︎
Collaboration metrics
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If you break this down further by content type on TikTok, this is what it looks like:
💡 Related resource: How To Find TikTok Influencers.
For their top social platform (TikTok), here is a breakdown of the type of influencers Bloom Nutrition are collaborating with, by audience size.
Note: this breakdown is based on each influencer's average views (not follower/subscriber count), because views typically correlate more closely with influencer pricing and impact.
Based on each influencer's average views per post
With 48.2% of partnerships featuring creators averaging <1K views, Bloom Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.
Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (4.8M avg views/post):
Influencer bio
Mom/Daughter💕 📧:Krissleos@idolsandicons.co 👻: krissesme
Collaboration metrics
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And here is another example with a smaller creator on TikTok (10.0k avg views/post):
Influencer bio
Mom👦🏻👧🏼🧒🏼👶🏻, wife nurse, superior endurance athlete. Runna code BRITTJ 📌 MI
Collaboration metrics
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Out of 12.1k unique influencers in our dataset, 1.4k of them (11%) posted content for Bloom Nutrition in 3 or more separate calendar months. The most consistent partner is @chelseynaak, who has collaborated across 13 months with 142 total posts.
Here are 3 examples of Bloom Nutrition's repeat influencer partnerships, with links to the sponsored content.
💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.
In our dataset, United States is where Bloom Nutrition had the most influencer activity. 76.5% of their live influencer content in the last 12 months was posted by American influencers.
Based on the percentage of influencer content per market, other important markets include:
Here is another example of Bloom Nutrition collaborating with an influencer in United States.
Bloom Nutrition competes with Alani Nutrition and Goli as social-first wellness and supplement brands that use creator testimonials and routines to drive repeatable daily-use products.
Total sponsored posts tracked (last 12 months)
Goli leads with 39.7k sponsored posts, significantly outpacing Bloom Nutrition (30.3k posts) and Alani Nutrition (15.2k posts). Across all three brands, the average volume is 28.4k posts, indicating mature, scaled influencer programs. Goli has the highest total post count, exceeding Bloom Nutrition and Alani Nutrition by a wide margin.
Sponsored posts by platform
Among these brands, Alani Nutrition leads on Instagram and Goli leads on TikTok and YouTube. The gap is most notable on TikTok, with Goli at 38.8k, Bloom Nutrition at 30.3k, Alani Nutrition at 10.5k posts. Bloom Nutrition's activity is particularly concentrated on TikTok. TikTok has far more posts than Instagram and YouTube for each brand, and Bloom Nutrition’s posts are almost entirely on TikTok.
Estimated sponsored posts in Bloom Nutrition's top markets
Goli has the highest estimated sponsored-post volume in United States (27k posts, 68.7%), Canada (2.1k posts, 5.2%), suggesting a North America focus, while Bloom Nutrition leads in United Kingdom with 1.8k posts (5.9%). Looking at United States specifically, the split is Goli at 27k posts (68.7%), Bloom Nutrition at 23k posts (76.5%), Alani Nutrition at 12k posts (82%). Bloom Nutrition's strength in United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.
Looking for more like this? Here are 5 similar influencer marketing strategy breakdowns for other brands:
Or, if you want to access data like this for your own software or processes, take a look at Modash's API products:
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