Bloom Nutrition Influencer Marketing Strategy
(2026 Data & Insights)

We analyzed 40.2k pieces of influencer content sponsored by Bloom Nutrition over the last 12 months.

This report breaks down where & how Bloom Nutrition invests in influencer marketing, which social platforms they prioritize, top geographical markets, and more.

The data in this report comes from Modash's Brand Collaborations API.

P.S. for a simple list of influencers who have collaborated with Bloom Nutrition, see here: Bloom Nutrition influencers.

Influencer activity throughout the year

Bloom Nutrition's influencer campaigns are active year-round with notable month-to-month fluctuation. The chart below shows month-by-month data for total sponsored posts tracked.

Bloom Nutrition's influencer output appears relatively consistent throughout the year, averaging about 3.3k sponsored posts per month. June recorded the highest volume at 4.7k posts (41% above average), while September was the quietest at 2.3k posts.

Social platforms breakdown

In our dataset (which only includes Instagram, YouTube, and TikTok), this is how the volume of Bloom Nutrition's sponsored influencer collaborations break down by social platform:

• TikTok: 40.1k posts (99.9%)
• YouTube: 31 posts (0.1%)

TikTok influencer marketing is a clear focus for Bloom Nutrition.

Here are 2 examples of Bloom Nutrition's recent sponsored collaborations (one each for TikTok, YouTube).

serenaneel x Bloom Nutrition

serenaneel

@serenaneel

15 Apr, 26

35M

4.9M

[...] 🪼🎈🥤 #craft #bloompartner @Bloom Nutrition tying balloons in my hair!! IB: [...]

Influencer bio

if you're new here, this is normal las vegas 🎰💍🐩 hello@serenaneel.com

Collaboration metrics

Post views35.0M

Post EMV $945.0k

More influencer data

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Ourdisposablelife x Bloom Nutrition

Ourdisposablelife

@Ourdisposablelife

15 Feb, 26

545.2k

26k

[...] it was a long video to edit down🙈🤣@bloomnutrition #GiftedByBloom #BloomEnergy @Crumbl [...]

Influencer bio

Documenting the journey to bettering ourselves, our future, and our relationship with Christ ✞ ✈︎

Collaboration metrics

Post views545.2k

Post EMV $19.0k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

💡 Related resource: How To Find TikTok Influencers.

Influencer audience size breakdown (by views)

With 50.2% of partnerships featuring creators averaging <1K views, Bloom Nutrition's strategy suggests niche targeting and authenticity, likely leveraging collaboration models like gifting and affiliates to work with smaller creators.

Here is an example of a sponsored collaboration with a larger-audience creator on TikTok (6.5M avg views/post):

shhhhimeating x Bloom Nutrition

shhhhimeating

@shhhhimeating

25 Sep, 25

9.9M

792.2k

Trying raising canes with @Bloom Nutrition #bloompartner #raisingcanes #eating [...]

Influencer bio

More Content: @imeatingshhhhh 📧: shhhhimeating@jakerosenentertainment.com

Collaboration metrics

Post views9.9M

Post EMV $237.6k

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

And here is another example with a smaller creator on TikTok (10.0k avg views/post):

xoxo.lilii x Bloom Nutrition

xoxo.lilii

@xoxo.lilii

13 Jan, 26

12.6k

1.5k

[...] never good for their pockets 🤭 @Bloom Nutrition #giftedbybloom #xoxolilii #momof4 [...]

Influencer bio

💌Collabs: liliana@a-listme.com College Mom Diary🩷| Mom of 4 |24| Texas🤍

Collaboration metrics

Post views12.6k

Post EMV $329

More influencer data

Get a free trial to find more data on influencer audiences, performance, and collaborations.

Bloom Nutrition's repeat partnerships

life_wit_lex x Bloom Nutrition

life_wit_lex

@life_wit_lex

18 Aug, 25

1.3M

3.9k

[...] just got a huge glow up! @Bloom Nutrition just dropped 5g creatine [...]

life_wit_lex

@life_wit_lex

06 Dec, 25

400.1k

2.1k

[...] #bloomhunt @Bloom Nutrition

life_wit_lex

@life_wit_lex

25 Dec, 25

324.3k

1.9k

[...] ! Now a permanent flavor! @Bloom Nutrition #bloomsparklingenergyapple [...]

nonabayat x Bloom Nutrition

nonabayat

@nonabayat

16 Feb, 26

610.9k

68.9k

[...] your full workout 😌 @Bloom Nutrition #bloompartner #abs [...]

nonabayat

@nonabayat

26 Feb, 26

315.2k

32.4k

[...] you need are dumbbells 💕 @Bloom Nutrition #bloompartner [...]

nonabayat

@nonabayat

22 May, 26

197k

17.6k

[...] workout 💕 (love the new @Bloom Nutrition summer splash flavor [...]

nohewi x Bloom Nutrition

nohewi

@nohewi

10 Mar, 26

1.3M

149.7k

[...] #target #bloompartner @Bloom Nutrition

nohewi

@nohewi

13 Sep, 25

1.3M

140.1k

[...] #bloompartner @Bloom Nutrition

nohewi

@nohewi

18 Sep, 25

1.2M

138.3k

[...] #decoracion #bloompartner @Bloom Nutrition

💡 Related resource: Long-Term Influencer Partnerships: Pros, Cons & How The Pros Manage Them.

Geographical breakdown

Based on the percentage of influencer content per market, other important markets include:

• Canada (7.5%)
• United Kingdom (5%)
• India (3.7%)

Here is another example of Bloom Nutrition collaborating with an influencer in United States.

aquisandrax x Bloom Nutrition

aquisandrax

@aquisandrax

27 Feb, 26

20.2M

1.6M

[...] y con la fruta de verdad🍍🥭🥝 x @Bloom Nutrition sabor Crispy Apple ✨🍎#bloompartner

Bloom Nutrition's influencer activity vs. related brands

Bloom Nutrition competes with Goli and OLLY for wellness shoppers buying easy-to-take supplements positioned around lifestyle benefits. All three brands use high-volume creator seeding, taste/experience reviews, and routine-based content to drive trial.

Total influencer content

Bloom Nutrition leads with 40.2k sponsored posts, marginally ahead of Goli (38.2k posts) and OLLY (2.7k posts). Across all three brands, the average volume is 27k posts, indicating mature, scaled influencer programs.

By social platform

Bloom Nutrition leads on TikTok, while OLLY has the most activity on Instagram and Goli has the most activity on YouTube. The gap is most notable on TikTok, with Bloom Nutrition at 40.1k, Goli at 37.3k, OLLY at 1.8k posts. Bloom Nutrition's activity is particularly concentrated on TikTok. TikTok accounts for nearly all of Bloom Nutrition’s posts, while Instagram posts are concentrated with Goli and OLLY.

By geographical market

Bloom Nutrition has the highest estimated sponsored-post volume in United States (29k posts, 72.3%), Canada (3k posts, 7.5%), United Kingdom (2k posts, 5%), suggesting a North America focus, while Goli leads in Brazil with 1.6k posts (4.3%). Looking at United States specifically, the split is Bloom Nutrition at 29k posts (72.3%), Goli at 26k posts (68.4%), OLLY at 2k posts (75.9%). Bloom Nutrition's strength in United States and United Kingdom may indicate a home-market focus, while Goli shows broader regional investment.